Impact metrics and dimensions

  • Updated on May 25, 2026
  • Published on Aug 5, 2025
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Supermetrics brings all your Impact data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

139 metrics140 dimensions

ACTION

a__actions__action_id
Field label Action ID
Description Unique impact.com ID for the action
Field type dimension
Data type string.text.value
a__actions__oid
Field label OID
Description Unique OID (Order ID) for the action
Field type dimension
Data type string.text.value
a__actions__status
Field label Status
Description Current status of the action: Approved, Pending, N/A, or Reversed
Field type dimension
Data type string.text.value
a__actions__promo_code
Field label Promo code
Description Promotional code applied to the conversion if one was used
Field type dimension
Data type string.text.value
a__actions__channel
Field label Channel
Description The marketing channel which drove the action
Field type dimension
Data type string.text.value
a__actions__event_type
Field label Event type
Description Display name for the action tracker (or event type) that tracked the conversion associated with the action
Field type dimension
Data type string.text.value
a__actions__event_type_id
Field label Event type ID
Description Unique identifier for the action tracker (or event type) that tracked the conversion associated with the action
Field type dimension
Data type string.text.value
a__actions__referring_url
Field label Referring URL
Description A link of the site that the consumer came from
Field type dimension
Data type string.text.url
a__actions__shared_id
Field label Shared ID
Description The shared ID value associated with the winning click for the action
Field type dimension
Data type string.text.value
a__actions__sub_id_1
Field label Sub ID 1
Description The first Sub ID value associated with the winning click for the action
Field type dimension
Data type string.text.value
a__actions__sub_id_2
Field label Sub ID 2
Description The second Sub ID value associated with the winning click for the action
Field type dimension
Data type string.text.value
a__actions__sub_id_3
Field label Sub ID 3
Description The third Sub ID value associated with the winning click for the action
Field type dimension
Data type string.text.value
a__actions__customer_status
Field label Customer status
Description The status of the customer. Commonly mapped values are New or Returning to distinguish new customers
Field type dimension
Data type string.text.value
a_sku__actions_sku__action_id
Field label Action ID
Description Unique impact.com ID for the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__oid
Field label OID
Description Unique OID (Order ID) for the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__status
Field label Status
Description Current status of the action: Approved, Pending, N/A, or Reversed
Field type dimension
Data type string.text.value
a_sku__actions_sku__promo_code
Field label Promo code
Description Promotional code applied to the conversion if one was used
Field type dimension
Data type string.text.value
a_sku__actions_sku__event_type
Field label Event type
Description Display name for the action tracker (or event type) that tracked the conversion associated with the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__event_type_id
Field label Event type ID
Description Unique identifier for the action tracker (or event type) that tracked the conversion associated with the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__referring_url
Field label Referring URL
Description A link of the site that the consumer came from
Field type dimension
Data type string.text.url
a_sku__actions_sku__shared_id
Field label Shared ID
Description The shared ID value associated with the winning click for the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__sub_id_1
Field label Sub ID 1
Description The first Sub ID value associated with the winning click for the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__sub_id_2
Field label Sub ID 2
Description The second Sub ID value associated with the winning click for the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__sub_id_3
Field label Sub ID 3
Description The third Sub ID value associated with the winning click for the action
Field type dimension
Data type string.text.value
p__partner__ad_name
Field label Ad name
Description Name of the ad
Field type dimension
Data type string.text.value
p__partner__ad_id
Field label Ad ID
Description ID of the ad
Field type dimension
Data type string.text.value
p__partner__ad_type
Field label Ad type
Description Type of the ad
Field type dimension
Data type string.text.value

CALLS

p__partner__calls
Field label Calls
Description The number of call actions
Field type metric
Data type int.number.value
p__partner__answered
Field label Answered
Description The number of answered calls
Field type metric
Data type int.number.value
p__partner__converted_calls
Field label Converted calls
Description The number of converted calls
Field type metric
Data type int.number.value
pg__partner_group__calls
Field label Calls
Description The number of call actions
Field type metric
Data type int.number.value
pc__country__calls
Field label Calls
Description The number of call actions
Field type metric
Data type int.number.value

CONVERTED COSTS

p__partner__action_cost_usd
Field label Action cost (USD)
Description Total amount of cost in USD associated with all actions
Field type metric
Data type float.currency.value
Services Currency conversion
p__partner__action_cost_eur
Field label Action cost (EUR)
Description Total amount of cost in EUR associated with all actions
Field type metric
Data type float.currency.value
Services Currency conversion
p__partner__action_cost_gbp
Field label Action cost (GBP)
Description Total amount of cost in GBP associated with all actions
Field type metric
Data type float.currency.value
Services Currency conversion
p__partner__total_cost_usd
Field label Total cost (USD)
Description Total amount of action and other (non action) costs in USD
Field type metric
Data type float.currency.value
Services Currency conversion
p__partner__total_cost_eur
Field label Total cost (EUR)
Description Total amount of action and other (non action) costs in EUR
Field type metric
Data type float.currency.value
Services Currency conversion
p__partner__total_cost_gbp
Field label Total cost (GBP)
Description Total amount of action and other (non action) costs in GBP
Field type metric
Data type float.currency.value
Services Currency conversion

CORE METRICS

p__partner__impressions
Field label Impressions
Description The number of unique ad impressions tracked
Field type metric
Data type int.number.value
p__partner__clicks
Field label Clicks
Description The number of unique clicks tracked
Field type metric
Data type int.number.value
p__partner__actions
Field label Actions
Description Total number of actions tracked excluding reversals
Field type metric
Data type int.number.value
p__partner__action_cost
Field label Action cost
Description Total amount of cost associated with all actions
Field type metric
Data type float.currency.value
p__partner__total_cost
Field label Total cost
Description Total amount of action and other (non action) costs
Field type metric
Data type float.currency.value
p__partner__revenue
Field label Revenue
Description Total revenue (sale amount) of all actions
Field type metric
Data type float.currency.value
p__partner__ctr
Field label CTR
Description Click through rate (Clicks / Impressions)
Field type metric
Data type float.number.ratio
p__partner__conversion_rate
Field label Conversion rate
Description Conversion rate (Actions / Clicks)
Field type metric
Data type float.number.ratio
p__partner__cpc
Field label CPC
Description Cost per click (Total cost / Clicks)
Field type metric
Data type float.currency.value
p__partner__cpa
Field label CPA
Description Cost per action (Action cost / Actions)
Field type metric
Data type float.currency.value
p__partner__roas
Field label ROAS
Description Return on ad spend (Revenue / Total cost)
Field type metric
Data type float.currency.value
pg__partner_group__impressions
Field label Impressions
Description The number of unique ad impressions tracked
Field type metric
Data type int.number.value
pg__partner_group__clicks
Field label Clicks
Description The number of unique clicks tracked
Field type metric
Data type int.number.value
pg__partner_group__actions
Field label Actions
Description Total number of actions tracked excluding reversals
Field type metric
Data type int.number.value
pg__partner_group__action_cost
Field label Action cost
Description Total amount of cost associated with all actions
Field type metric
Data type float.currency.value
pg__partner_group__total_cost
Field label Total cost
Description Total amount of action and other (non action) costs
Field type metric
Data type float.currency.value
pg__partner_group__revenue
Field label Revenue
Description Total revenue (sale amount) of all actions
Field type metric
Data type float.currency.value
pg__partner_group__ctr
Field label CTR
Description Click through rate (Clicks / Impressions)
Field type metric
Data type float.number.ratio
pg__partner_group__conversion_rate
Field label Conversion rate
Description Conversion rate (Actions / Clicks)
Field type metric
Data type float.number.ratio
pg__partner_group__cpc
Field label CPC
Description Cost per click (Total cost / Clicks)
Field type metric
Data type float.currency.value
pg__partner_group__cpa
Field label CPA
Description Cost per action (Action cost / Actions)
Field type metric
Data type float.currency.value
pg__partner_group__roas
Field label ROAS
Description Return on ad spend (Revenue / Total cost)
Field type metric
Data type float.currency.value
pc__country__impressions
Field label Impressions
Description The number of unique ad impressions tracked
Field type metric
Data type int.number.value
pc__country__clicks
Field label Clicks
Description The number of unique clicks tracked
Field type metric
Data type int.number.value
pc__country__partners
Field label Partners
Description Total number of media partners involved
Field type metric
Data type int.number.value
pc__country__actions
Field label Actions
Description Total number of actions tracked excluding reversals
Field type metric
Data type int.number.value
pc__country__action_cost
Field label Action cost
Description Total amount of cost associated with all actions
Field type metric
Data type float.currency.value
pc__country__total_cost
Field label Total cost
Description Total amount of action and other (non action) costs
Field type metric
Data type float.currency.value
pc__country__revenue
Field label Revenue
Description Total revenue (sale amount) of all actions
Field type metric
Data type float.currency.value
pc__country__ctr
Field label CTR
Description Click through rate (Clicks / Impressions)
Field type metric
Data type float.number.ratio
pc__country__conversion_rate
Field label Conversion rate
Description Conversion rate (Actions / Clicks)
Field type metric
Data type float.number.ratio
pc__country__cpc
Field label CPC
Description Cost per click (Total cost / Clicks)
Field type metric
Data type float.currency.value
pc__country__cpa
Field label CPA
Description Cost per action (Action cost / Actions)
Field type metric
Data type float.currency.value
pc__country__roas
Field label ROAS
Description Return on ad spend (Revenue / Total cost)
Field type metric
Data type float.currency.value
a__actions__revenue
Field label Revenue
Description Total revenue amount associated with the action
Field type metric
Data type float.currency.value
a__actions__action_cost
Field label Action cost
Description Total amount of cost associated with the action
Field type metric
Data type float.currency.value
a__actions__rate
Field label Rate
Description Percentage rate determined by revenue total and action costs (Action cost / Revenue)
Field type metric
Data type float.number.ratio
a__actions__indirect_tax
Field label Indirect tax (VAT)
Description Tax incurred indirectly on goods and services
Field type metric
Data type float.currency.value
a_sku__actions_sku__revenue
Field label Revenue
Description Total revenue amount associated with the action
Field type metric
Data type float.currency.value
a_sku__actions_sku__action_cost
Field label Action cost
Description Total amount of cost associated with the action
Field type metric
Data type float.currency.value
a_sku__actions_sku__rate
Field label Rate
Description Percentage rate determined by revenue total and action costs (Action cost / Revenue)
Field type metric
Data type float.number.ratio
a_sku__actions_sku__indirect_tax
Field label Indirect tax (VAT)
Description Tax incurred indirectly on goods and services
Field type metric
Data type float.currency.value
a_sku__actions_sku__quantity
Field label Quantity
Description Number of items in the action
Field type metric
Data type int.number.value

COSTS

p__partner__call_cost
Field label Call cost
Description The total cost of call actions
Field type metric
Data type float.currency.value
p__partner__client_cost
Field label Client cost
Description Client cost charged by an agency summed with total cost
Field type metric
Data type float.currency.value
p__partner__datapost_cost
Field label Datapost cost
Description The total cost of datapost actions
Field type metric
Data type float.currency.value
p__partner__download_cost
Field label Download cost
Description The total cost of download actions
Field type metric
Data type float.currency.value
p__partner__goods_cost
Field label Goods cost
Description The total cost of products in the basket captured at conversion
Field type metric
Data type float.currency.value
p__partner__install_cost
Field label Install cost
Description The total cost of install actions
Field type metric
Data type float.currency.value
p__partner__lead_cost
Field label Lead cost
Description The total cost of lead actions
Field type metric
Data type float.currency.value
p__partner__other_mobile_cost
Field label Other mobile cost
Description The total cost of other mobile actions
Field type metric
Data type float.currency.value
p__partner__recruit_cost
Field label Recruit cost
Description The total cost of recruit actions
Field type metric
Data type float.currency.value
p__partner__reversed_action_cost
Field label Reversed action cost
Description The total action cost of reversed actions
Field type metric
Data type float.currency.value
p__partner__reversed_lead_cost
Field label Reversed lead cost
Description The total lead cost of reversed leads
Field type metric
Data type float.currency.value
p__partner__reversed_sale_cost
Field label Reversed sale cost
Description Total cost of the reversed sales
Field type metric
Data type float.currency.value
p__partner__sale_cost
Field label Sale cost
Description The total cost of sale actions
Field type metric
Data type float.currency.value
p__partner__total_business_cost
Field label Total business cost
Description The total business cost, consists of goods cost and total cost
Field type metric
Data type float.currency.value
pg__partner_group__client_cost
Field label Client cost
Description Client cost charged by an agency summed with total cost
Field type metric
Data type float.currency.value
pg__partner_group__goods_cost
Field label Goods cost
Description The total cost of products in the basket captured at conversion
Field type metric
Data type float.currency.value
pg__partner_group__other_cost
Field label Other cost
Description The total amount of other costs
Field type metric
Data type float.currency.value
pg__partner_group__reversed_action_cost
Field label Reversed action cost
Description The total action cost of reversed actions
Field type metric
Data type float.currency.value
pg__partner_group__total_business_cost
Field label Total business cost
Description The total business cost, consists of goods cost and total cost
Field type metric
Data type float.currency.value
pc__country__client_cost
Field label Client cost
Description Client cost charged by an agency summed with total cost
Field type metric
Data type float.currency.value
pc__country__goods_cost
Field label Goods cost
Description The total cost of products in the basket captured at conversion
Field type metric
Data type float.currency.value
pc__country__gross_action_cost
Field label Gross action cost
Description The total cost of locked and open-ended actions plus reversed action cost
Field type metric
Data type float.currency.value
pc__country__other_cost
Field label Other cost
Description Total amount of other costs
Field type metric
Data type float.currency.value
pc__country__reversed_action_cost
Field label Reversed action cost
Description The total action cost of reversed actions
Field type metric
Data type float.currency.value
pc__country__total_business_cost
Field label Total business cost
Description The total business cost, consists of goods cost and total cost
Field type metric
Data type float.currency.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DELIVERY

p__partner__raw_impressions
Field label Raw impressions
Description The total number of impressions tracked
Field type metric
Data type int.number.value
p__partner__viewable_impressions
Field label Viewable impressions
Description The number of viewable impressions
Field type metric
Data type int.number.value
p__partner__times_impressions_viewed
Field label Times impressions viewed
Description The number of times impressions viewed
Field type metric
Data type int.number.value
p__partner__raw_clicks
Field label Raw clicks
Description The total number of clicks tracked
Field type metric
Data type int.number.value
pg__partner_group__raw_impressions
Field label Raw impressions
Description The total number of impressions tracked
Field type metric
Data type int.number.value
pg__partner_group__raw_clicks
Field label Raw clicks
Description The total number of clicks tracked
Field type metric
Data type int.number.value
pc__country__raw_impressions
Field label Raw impressions
Description The total number of impressions tracked
Field type metric
Data type int.number.value
pc__country__raw_clicks
Field label Raw clicks
Description The total number of clicks tracked
Field type metric
Data type int.number.value

DEPRECATED

p__partner__currency_code
Field label Currency (Deprecated)
Description Currency of the query. Currently set to USD.
Field type dimension
Data type string.currency.code
🚫 Deprecated Deprecated on 2025-03-11
p__partner__avg_impression_duration
Field label Avg impression duration
Description Average impression duration.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-04-09
p__partner__avg_pages_viewed
Field label Avg pages viewed
Description Average number of pages viewed.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-04-09
p__partner__mouseovers
Field label Mouseovers
Description The number of mouseovers.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-04-09

DISCOUNT

p__partner__discount
Field label Discount
Description The discounted amount captured at conversion
Field type metric
Data type float.currency.value
p__partner__discount_rate
Field label Discount rate
Description The percentage discount (Discount / Revenue)
Field type metric
Data type float.number.ratio
pg__partner_group__discount
Field label Discount
Description The discounted amount captured at conversion
Field type metric
Data type float.currency.value
pg__partner_group__discount_rate
Field label Discount rate
Description The percentage discount (Discount / Revenue)
Field type metric
Data type float.number.ratio
pc__country__discount
Field label Discount
Description The discounted amount captured at conversion
Field type metric
Data type float.currency.value
pc__country__discount_rate
Field label Discount rate
Description The percentage discount (Discount / Revenue)
Field type metric
Data type float.number.ratio

GEO

pc__country__country
Field label Country
Description The country in which this partner is based
Field type dimension
Data type string.geo.country
pc__country__city
Field label City
Description The city in which this partner is based
Field type dimension
Data type string.geo.city
pc__country__region
Field label Region
Description The region in which this partner is based
Field type dimension
Data type string.geo.region

LEADS

p__partner__leads
Field label Leads
Description The number of leads
Field type metric
Data type int.number.value
p__partner__lead_conversion_rate
Field label Lead conversion rate
Description Lead conversion rate (Leads / Clicks)
Field type metric
Data type float.number.ratio
p__partner__lead_cpa
Field label Lead CPA
Description Cost per lead action (Lead cost / Leads)
Field type metric
Data type float.currency.value

OTHER

pg__partner_group__network
Field label Network
Description Network the data came from
Field type dimension
Data type string.text.value
pg__partner_group__currency_code
Field label Currency
Description Currency of the query
Field type dimension
Data type string.currency.code
pc__country__network
Field label Network
Description Network the data came from
Field type dimension
Data type string.text.value
pc__country__currency_code
Field label Currency
Description Currency of the query
Field type dimension
Data type string.currency.code
p__partner__dataposts
Field label Dataposts
Description The number of dataposts
Field type metric
Data type int.number.value
p__partner__recruit_actions
Field label Recruit actions
Description The number of recruit actions
Field type metric
Data type int.number.value
p__partner__downloads
Field label Downloads
Description The number of downloads
Field type metric
Data type int.number.value
p__partner__installs
Field label Installs
Description The number of installs
Field type metric
Data type int.number.value
p__partner__other_mobile_actions
Field label Other mobile actions
Description The number of other mobile actions
Field type metric
Data type int.number.value
pg__partner_group__confirmed_actions
Field label Confirmed actions
Description The total number of approved actions
Field type metric
Data type int.number.value
pg__partner_group__open_ended_actions
Field label Open-ended actions
Description The total number of pending actions
Field type metric
Data type int.number.value
pc__country__confirmed_actions
Field label Confirmed actions
Description The total number of approved actions
Field type metric
Data type int.number.value
pc__country__open_ended_actions
Field label Open-ended actions
Description The total number of pending actions
Field type metric
Data type int.number.value
pc__country__gross_actions
Field label Gross actions
Description The total number of actions including reversed actions
Field type metric
Data type int.number.value

PARTNER

p__partner__partner_name
Field label Partner name
Description Name of the media partner
Field type dimension
Data type string.text.value
p__partner__partner_id
Field label Partner ID
Description ID of the media partner
Field type dimension
Data type string.text.value
p__partner__event_type
Field label Event type
Description Type of the event
Field type dimension
Data type string.text.value
p__partner__landing_page
Field label Landing page
Description The landing page for the ad
Field type dimension
Data type string.text.url
p__partner__p_currency__currency
Field label Currency
Description Default currency of the account
Field type dimension
Data type string.currency.code
pg__partner_group__partner_name
Field label Partner name
Description Name of the media partner
Field type dimension
Data type string.text.value
pg__partner_group__partner_id
Field label Partner ID
Description ID of the media partner
Field type dimension
Data type string.text.value
pg__partner_group__company_url
Field label Company URL
Description A link to the company
Field type dimension
Data type string.text.url
a__actions__partner_name
Field label Partner name
Description Name of the media partner which drove the action
Field type dimension
Data type string.text.value
a__actions__partner_id
Field label Partner ID
Description ID of the media partner which drove the action
Field type dimension
Data type string.text.value
a__actions__partner_group
Field label Partner group
Description The partner group(s) in which the publisher is listed
Field type dimension
Data type string.text.value
a__actions__referral_id
Field label Referral ID
Description The ID used to tie the referral back to the partner
Field type dimension
Data type string.text.value
a__actions__currency_code
Field label Currency
Description Currency of the query
Field type dimension
Data type string.currency.code
a_sku__actions_sku__partner_name
Field label Partner name
Description Name of the media partner which drove the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__partner_id
Field label Partner ID
Description ID of the media partner which drove the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__partner_group
Field label Partner group
Description The partner group(s) in which the publisher is listed
Field type dimension
Data type string.text.value
a_sku__actions_sku__referral_id
Field label Referral ID
Description The ID used to tie the referral back to the partner
Field type dimension
Data type string.text.value
a_sku__actions_sku__currency_code
Field label Currency
Description Currency of the query
Field type dimension
Data type string.currency.code

PARTNER GROUP

pg__partner_group__partner_group_name
Field label Partner group name
Description Name of the media partner group
Field type dimension
Data type string.text.value

PRODUCT

a_sku__actions_sku__sku
Field label SKU
Description Stock Keeping Unit identifier for the product associated with the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__product
Field label Product
Description Name of the product associated with the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__category
Field label Category
Description Product category associated with the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__subcategory
Field label Subcategory
Description Product subcategory associated with the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__product_category
Field label Product category
Description The product category classification
Field type dimension
Data type string.text.value
a_sku__actions_sku__category_list
Field label Category list
Description List of categories associated with the action
Field type dimension
Data type string.text.value
a_sku__actions_sku__batch_date
Field label Batch date
Description The batch processing date for the action
Field type dimension
Data type string.time.datetime

PROGRAM

p__program_name
Field label Program name
Description Name of the program
Field type dimension
Data type string.text.value
p__program_id
Field label Program ID
Description ID of the program
Field type dimension
Data type string.text.value
pg__program_name
Field label Program name
Description Name of the program
Field type dimension
Data type string.text.value
pg__program_id
Field label Program ID
Description ID of the program
Field type dimension
Data type string.text.value
pc__program_name
Field label Program name
Description Name of the program
Field type dimension
Data type string.text.value
pc__program_id
Field label Program ID
Description ID of the program
Field type dimension
Data type string.text.value
a__program_name
Field label Program name
Description Name of the program
Field type dimension
Data type string.text.value
a__program_id
Field label Program ID
Description ID of the program
Field type dimension
Data type string.text.value
a_sku__program_name
Field label Program name
Description Name of the program
Field type dimension
Data type string.text.value
a_sku__program_id
Field label Program ID
Description ID of the program
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

REVENUE

p__partner__sale_revenue
Field label Sale revenue
Description The total revenue of sale actions
Field type metric
Data type float.currency.value
p__partner__call_revenue
Field label Call revenue
Description The total revenue of call actions
Field type metric
Data type float.currency.value
p__partner__datapost_revenue
Field label Datapost revenue
Description The total revenue of datapost actions
Field type metric
Data type float.currency.value
p__partner__mobile_install_revenue
Field label Mobile install revenue
Description The total revenue of mobile install actions
Field type metric
Data type float.currency.value
p__partner__other_mobile_revenue
Field label Other mobile revenue
Description The total revenue of other mobile actions
Field type metric
Data type float.currency.value
p__partner__reversed_revenue
Field label Reversed revenue
Description The total revenue of reversed actions
Field type metric
Data type float.currency.value
p__partner__margin
Field label Margin
Description This number represents revenue minus goods cost
Field type metric
Data type float.currency.value
p__partner__roi
Field label ROI
Description Return on investment ((Revenue - Total cost) / Total cost)
Field type metric
Data type float.number.ratio
pg__partner_group__reversed_revenue
Field label Reversed revenue
Description The total revenue of reversed actions
Field type metric
Data type float.currency.value
pg__partner_group__margin
Field label Margin
Description This number represents revenue minus goods cost
Field type metric
Data type float.currency.value
pg__partner_group__roi
Field label ROI
Description Return on investment ((Revenue - Total cost) / Total cost)
Field type metric
Data type float.number.ratio
pc__country__gross_revenue
Field label Gross revenue
Description The total processing and locked revenue plus reversed revenue
Field type metric
Data type float.currency.value
pc__country__reversed_revenue
Field label Reversed revenue
Description The total revenue of reversed actions
Field type metric
Data type float.currency.value
pc__country__margin
Field label Margin
Description This number represents revenue minus goods cost
Field type metric
Data type float.currency.value
pc__country__roi
Field label ROI
Description Return on investment ((Revenue - Total cost) / Total cost)
Field type metric
Data type float.number.ratio

REVERSALS

p__partner__reversed_leads
Field label Reversed leads
Description The number of leads that have been reversed
Field type metric
Data type int.number.value
p__partner__leads_reversal_rate
Field label Leads reversal rate
Description Leads reversal rate (Reversed leads / Leads)
Field type metric
Data type float.number.ratio
p__partner__reversed_sales
Field label Reversed sales
Description The number of reversed sales
Field type metric
Data type int.number.value
p__partner__sale_reversal_rate
Field label Sale reversal rate
Description Sale reversal rate (Reversed sales / Sales)
Field type metric
Data type float.number.ratio
pg__partner_group__reversed_actions
Field label Reversed actions
Description The number of actions that have been reversed
Field type metric
Data type int.number.value
pg__partner_group__reversal_rate
Field label Reversal rate
Description The number of reversals divided by actions (Reversed actions / Actions)
Field type metric
Data type float.number.ratio
pc__country__reversed_actions
Field label Reversed actions
Description The number of actions that have been reversed
Field type metric
Data type int.number.value
pc__country__reversal_rate
Field label Reversal rate
Description The number of reversals divided by actions (Reversed actions / Actions)
Field type metric
Data type float.number.ratio

SALES

p__partner__sales
Field label Sales
Description The number of sales
Field type metric
Data type int.number.value
p__partner__item_count
Field label Item count
Description The number of products in the basket captured at conversion
Field type metric
Data type int.number.value
p__partner__sale_conversion_rate
Field label Sale conversion rate
Description Sale conversion rate (Sales / Clicks)
Field type metric
Data type float.number.ratio
p__partner__sale_cpa
Field label Sale CPA
Description Cost per sale action (Sale cost / Sales)
Field type metric
Data type float.currency.value
p__partner__aov
Field label AOV
Description Average order value (Sale revenue / Sales)
Field type metric
Data type float.currency.value
pg__partner_group__item_count
Field label Item count
Description The number of products in the basket captured at conversion
Field type metric
Data type int.number.value
pc__country__item_count
Field label Item count
Description The number of products in the basket captured at conversion
Field type metric
Data type int.number.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
p__partner__year
Field label Year
Field type dimension
Data type string.time.year
p__partner__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
p__partner__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
p__partner__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
p__partner__month
Field label Month
Field type dimension
Data type string.time.month
p__partner__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
p__partner__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
p__partner__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
p__partner__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
p__partner__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
p__partner__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
p__partner__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
p__partner__date
Field label Date
Field type dimension
Data type string.time.date
p__partner__atom
Field label Datetime
Field type dimension
Data type string.time.datetime
pg__partner_group__year
Field label Year
Field type dimension
Data type string.time.year
pg__partner_group__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
pg__partner_group__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
pg__partner_group__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
pg__partner_group__month
Field label Month
Field type dimension
Data type string.time.month
pg__partner_group__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
pg__partner_group__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
pg__partner_group__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
pg__partner_group__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
pg__partner_group__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
pg__partner_group__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
pg__partner_group__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
pg__partner_group__date
Field label Date
Field type dimension
Data type string.time.date
pg__partner_group__atom
Field label Datetime
Field type dimension
Data type string.time.datetime
a__actions__year
Field label Year
Field type dimension
Data type string.time.year
a__actions__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
a__actions__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
a__actions__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
a__actions__month
Field label Month
Field type dimension
Data type string.time.month
a__actions__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
a__actions__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
a__actions__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
a__actions__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
a__actions__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
a__actions__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
a__actions__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
a__actions__date
Field label Date
Field type dimension
Data type string.time.date
a__actions__atom
Field label Datetime
Field type dimension
Data type string.time.datetime
a_sku__actions_sku__year
Field label Year
Field type dimension
Data type string.time.year
a_sku__actions_sku__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
a_sku__actions_sku__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
a_sku__actions_sku__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
a_sku__actions_sku__month
Field label Month
Field type dimension
Data type string.time.month
a_sku__actions_sku__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
a_sku__actions_sku__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
a_sku__actions_sku__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
a_sku__actions_sku__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
a_sku__actions_sku__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
a_sku__actions_sku__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
a_sku__actions_sku__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
a_sku__actions_sku__date
Field label Date
Field type dimension
Data type string.time.date
a_sku__actions_sku__atom
Field label Datetime
Field type dimension
Data type string.time.datetime

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