How to query for specific conversions in Microsoft Advertising data

  • Published on Jun 26, 2025
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If you want to query for specific conversion types in Microsoft Advertising data, follow the example below.

Instructions

Use this basic query setup to get the types of conversions that your Microsoft Advertising queries are using.

  • Metrics: Conversions

  • Dimension: Goal

Note on field compatibility

Many other metrics are not compatible with the Goal dimension, so you won't be able to query them at the same time. However, you may be able to add another dimension to use as a key value, like Campaign ID or Campaign Name, and pull a second query with the same key value that you can then join together with the key value.