With the Google My Business data source connector, you can pull location, post, offer, event, review, media, and search data. Create reports to track changes in direction requests, phone calls, and website visits — and compare performance across multiple locations.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Google My Business connection guide.
Available metrics and dimensions: Find the full list of fields in our Google My Business field documentation.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Analyze listing actions from last month
See how many times users visited your website, called your number, or requested directions from your listing last month — broken down by day to spot which actions are most common and when.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last month |
Metrics | Website visits, Phone calls, Directions requests |
Dimensions | Date |
Suggested visualization | Combo chart |
Understanding the data
Website visits: The number of times users clicked on the website link in your listing.
Phone calls: The number of times users clicked the phone number in your listing.
Directions requests: The number of times users requested directions to your location.
Date: Splits results by day so you can identify daily patterns in listing actions.
Compare total actions this week versus last week
Get a quick scorecard of how many total actions your listing generated this week compared to the previous week — useful for spotting short-term changes in user engagement.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | This week |
Date range comparison | Previous period |
Metrics | Total actions |
Suggested visualization | Scorecard |
Understanding the data
Total actions: The total number of times customers took any action on your listing, such as visiting your website, calling, or requesting directions.
Track Google Maps views by location
See how many times each of your locations was viewed on Google Maps over the last 28 days — useful for comparing visibility across locations and identifying which ones may need more attention.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Metrics | Views on Maps |
Dimensions | Location name & ID |
Suggested visualization | Bar or column chart |
Understanding the data
Views on Maps: The number of times your location was viewed on Google Maps.
Location name & ID: The name and unique identifier of each location, used to compare views across multiple listings.
Monitor Maps and Search views over time
See how your Google Maps and Google Search views have trended day by day last month, helping you understand where your audience is discovering your business and whether visibility is growing.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last month |
Metrics | Views on Maps, Views on Search |
Dimensions | Date |
Suggested visualization | Time series chart |
Understanding the data
Views on Maps: The number of times your location was viewed on Google Maps.
Views on Search: The number of times your location was viewed on Google Search.
Date: Splits results by day so you can track how Maps and Search visibility change over time.
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