Use the Google Display & Video 360 data source connector to get a complete overview of your ad campaign data by reporting campaign, budget, and performance statistics. Pull data such as TrueView, video, campaign, advertiser, and budget data in one place.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Google Display & Video 360 connection guide.
Available metrics and dimensions: Find the full list of fields in our Google Display & Video 360 field documentation.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Review clicks, impressions, and revenue last week
See the actions your ads generated last week — including how many times they were shown, clicked, and what revenue they drove — split by day for a clear daily trend view.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last week |
Metrics | Clicks, Impressions, Revenue |
Dimensions | Date |
Suggested visualization | Bar chart |
Understanding the data
Clicks: The number of times a user clicked on an ad.
Impressions: The number of impressions served within the reporting period.
Revenue: The revenue generated by the ads within the reporting period.
Date: Splits results by day so you can track daily performance trends.
Track revenue and total conversions over time
See how revenue and total conversions have trended over the last 28 days, giving you a combined view of monetization and conversion performance to help assess overall campaign effectiveness.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Metrics | Revenue, Total conversions |
Dimensions | Date |
Suggested visualization | Time series chart |
Understanding the data
Revenue: The revenue generated by the ads within the reporting period.
Total conversions: The sum of all post-view and post-click conversions within the reporting period.
Date: Splits results by day so you can track how revenue and conversions evolve together over time.
Analyze media cost by insertion order
See how your ad spend breaks down by insertion order this month, helping you understand which buying arrangements are consuming the most budget and where to focus optimization efforts.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | This month to date |
Metrics | Media cost |
Dimensions | Insertion order |
Suggested visualization | Table or bar chart |
Understanding the data
Media cost: The raw cost for impressions purchased from an exchange.
Insertion order: The name of the insertion order, used to segment spend by buying arrangement.
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