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Flashtalking metrics and dimensions

  • Updated on Mar 5, 2026
  • Published on Aug 5, 2025
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Supermetrics brings all your Flashtalking data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

76 metrics103 dimensions

ADVERTISER

campaign__performance__advertiser_name
Field label Advertiser name
Description A person, company or brand that attempts to target and engage customers/prospects through paid media
Field type dimension
Data type string.text.value
campaign__performance__advertiser_id
Field label Advertiser ID
Description ID associated with an advertiser
Field type dimension
Data type string.text.value
spotlight__advertiser_name
Field label Advertiser name
Description A person, company or brand that attempts to target and engage customers/prospects through paid media
Field type dimension
Data type string.text.value
spotlight__advertiser_id
Field label Advertiser ID
Description ID associated with an advertiser
Field type dimension
Data type string.text.value

CAMPAIGN

campaign__campaign_name
Field label Campaign name
Description Name of the campaign, a coordinated media delivery plan that includes placements, creatives, etc
Field type dimension
Data type string.text.value
campaign__campaign_id
Field label Campaign ID
Description ID associated with a Campaign
Field type dimension
Data type string.text.value

CLICKS

campaign__performance__unique_clicks
Field label Unique clicks
Description The estimated number of unique cookies associated with a click on an ad during the reporting period
Field type metric
Data type int.number.value
campaign__performance__unique_ctr
Field label Unique CTR
Description The number of unique clicks per total ads. Calculated as Unique clicks / Total ads requested
Field type metric
Data type float.number.ratio
campaign__performance__expand_ctr
Field label Expand CTR
Description The number of clicks per ads requested on expand ads. Calculated as Clicks / Expand views
Field type metric
Data type float.number.ratio
campaign__performance__standard_clicks
Field label Standard clicks
Description The number of times the standard ad has been clicked on
Field type metric
Data type int.number.value
campaign__performance__standard_ctr
Field label Standard CTR
Description The number of clicks per ads requested on standard ads. Calculated as Standard clicks / Standard impressions
Field type metric
Data type float.number.ratio
campaign__performance__enhanced_clicks
Field label Enhanced clicks
Description The number of times the enhanced ad has been clicked on
Field type metric
Data type int.number.value
campaign__performance__enhanced_ctr
Field label Enhanced CTR
Description The number of clicks per ads requested on enhanced ads. Calculated as Enhanced clicks / Enhanced impressions
Field type metric
Data type float.number.ratio
campaign__performance__click_no_script
Field label Click (no script)
Description A click on an ad where a no script tag was called rather than the script tag
Field type metric
Data type int.number.value
campaign__performance__backup_gif_click
Field label Alt image click
Description The number of clicks on the backup GIF
Field type metric
Data type int.number.value
campaign__performance__clicktag_1
Field label ClickTag 1
Description The number of clicks on the clickTag 1 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_2
Field label ClickTag 2
Description The number of clicks on the clickTag 2 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_3
Field label ClickTag 3
Description The number of clicks on the clickTag 3 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_4
Field label ClickTag 4
Description The number of clicks on the clickTag 4 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_5
Field label ClickTag 5
Description The number of clicks on the clickTag 5 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_6
Field label ClickTag 6
Description The number of clicks on the clickTag 6 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_7
Field label ClickTag 7
Description The number of clicks on the clickTag 7 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_8
Field label ClickTag 8
Description The number of clicks on the clickTag 8 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_9
Field label ClickTag 9
Description The number of clicks on the clickTag 9 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_10
Field label ClickTag 10
Description The number of clicks on the clickTag 10 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_11
Field label ClickTag 11
Description The number of clicks on the clickTag 11 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_12
Field label ClickTag 12
Description The number of clicks on the clickTag 12 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_13
Field label ClickTag 13
Description The number of clicks on the clickTag 13 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_14
Field label ClickTag 14
Description The number of clicks on the clickTag 14 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_15
Field label ClickTag 15
Description The number of clicks on the clickTag 15 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_16
Field label ClickTag 16
Description The number of clicks on the clickTag 16 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_17
Field label ClickTag 17
Description The number of clicks on the clickTag 17 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_18
Field label ClickTag 18
Description The number of clicks on the clickTag 18 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_19
Field label ClickTag 19
Description The number of clicks on the clickTag 19 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value
campaign__performance__clicktag_20
Field label ClickTag 20
Description The number of clicks on the clickTag 20 section of the Flash ad. Maximum of 20 variations
Field type metric
Data type int.number.value

CONTENT CATEGORY

campaign__performance__content_category_name
Field label Content category name
Description Content categories are used to group placements in reports
Field type dimension
Data type string.text.value
campaign__performance__content_category_id
Field label Content category ID
Description ID associated with a content category
Field type dimension
Data type string.text.value

CONVERSIONS

campaign__performance__total_conversion_value_from_clicks
Field label Total conversion value (from clicks)
Description Total value captured as a passed value against the selected spotlights following an attributed click event
Field type metric
Data type int.number.value
campaign__performance__total_conversion_value_from_views
Field label Total conversion value (from views)
Description Total value captured as a passed value against the selected spotlights following a view attributed event
Field type metric
Data type int.number.value

CORE METRICS

campaign__performance__total_ads_requested
Field label Total ads requested
Description The number of times the ad has been served. Uses a 'Count on Decision' methodology as determined by IAB. This metric is net of GIVT filtration
Field type metric
Data type int.number.value
campaign__performance__clicks
Field label Clicks
Description The total number of times the ad has been clicked on
Field type metric
Data type int.number.value
campaign__performance__ctr
Field label CTR
Description The number of clicks per total ads. Calculated as Clicks / Total ads requested
Field type metric
Data type float.number.ratio
campaign__performance__total_cost
Field label Total cost
Description The combination of media total cost and FT Cost
Field type metric
Data type float.currency.value
campaign__performance__cpm
Field label CPM
Description The average cost per 1,000 impressions. Calculated by (Total cost / Total ads requested) x 1000
Field type metric
Data type float.currency.value
campaign__performance__cpc
Field label CPC
Description Cost per click. Calculated as Total cost / Clicks
Field type metric
Data type float.currency.value
campaign__performance__total_spotlights
Field label Total spotlights
Description The number of last touch attributed conversions from users that have reached any of the targeted spotlight pages
Field type metric
Data type int.number.value
campaign__performance__total_conversion_value
Field label Total conversion value
Description Total value captured as a passed value against the selected spotlights (from combined non-viewable impressions)
Field type metric
Data type int.number.value

COST

campaign__performance__media_cost_rate
Field label Media cost rate
Description The rate applied to cost type
Field type dimension
Data type string.text.value
campaign__performance__effective_media_cost_rate
Field label Effective media cost rate
Description The fixed cost calculated CPM (see Cost Cap Period) or applied Media Cost Rate (CPM/CPC)
Field type dimension
Data type string.text.value
campaign__performance__media_cost_type
Field label Media cost type
Description The cost model applied to media (CPM, CPC, CPA)
Field type dimension
Data type string.text.value
campaign__performance__ft_cost_type
Field label FT cost type
Description The media cost model for the placement (for example, CPM, or CPC)
Field type dimension
Data type string.text.value
campaign__performance__cost_cap_period
Field label Cost cap period
Description The period a fixed cost cap applies to
Field type dimension
Data type string.text.value
campaign__performance__media_cost_total
Field label Media cost total
Description The units of media cost type multiplied by the media cost rate. For example for CPM (impressions/1000) x Media Cost Rate
Field type metric
Data type float.currency.value
campaign__performance__total_income
Field label Total income
Description The combination of all income
Field type metric
Data type float.currency.value
campaign__performance__total_roi
Field label Total ROI
Description Total return on investment. Calculated as Total income - Total cost
Field type metric
Data type float.currency.value
campaign__performance__booked_cost
Field label Booked cost
Description The expected cost for the placement or package. This is required when the Cost Cap Period is Total. This is optional when the Cost Cap Period is None
Field type metric
Data type float.currency.value

CREATIVE

campaign__performance__creative_name
Field label Creative name
Description The visual advertisement that will be shown to users
Field type dimension
Data type string.text.value
campaign__performance__creative_id
Field label Creative ID
Description ID associated with a creative
Field type dimension
Data type string.text.value
campaign__performance__creative_type
Field label Creative type
Description Type of the creative
Field type dimension
Data type string.text.value
campaign__performance__creative_group_1
Field label Creative group 1
Description Collection of related creatives that have been grouped together
Field type dimension
Data type string.text.value
campaign__performance__creative_group_1_id
Field label Creative group 1 ID
Description ID associated with creative group 1
Field type dimension
Data type string.text.value
campaign__performance__creative_group_2
Field label Creative group 2
Description An Additional collection of related creatives that have been grouped together
Field type dimension
Data type string.text.value
campaign__performance__creative_group_2_id
Field label Creative group 2 ID
Description ID associated with creative group 2
Field type dimension
Data type string.text.value
campaign__performance__third_party_id_creative
Field label Third party ID creative
Description In ad server, there is a free-form field for third party IDS
Field type dimension
Data type string.text.value
campaign__performance__dimensions
Field label Ad size
Description Pixel dimensions associated with a unique creative ad
Field type dimension
Data type string.text.value
campaign__performance__expand_dimensions
Field label Expand dimensions
Description The size in pixels of the fully expanded creative
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

campaign__performance__spotlight_id
Field label Spotlight ID
Description Identifier of a spotlight.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2025-04-20
campaign__performance__spotlight_name
Field label Spotlight name
Description The spotlight name.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2025-04-20

IMPRESSIONS

campaign__performance__total_ads_booked
Field label Total ads booked
Description The total number of time ads have been booked. This appears as Booked Units in the campaign manager. The number of expected delivered units (as in, impressions, clicks, or conversions) based on the selected Media Cost Type. This is required if the Cost Cap Period is Total and the Media Cost Type is Fix. Otherwise, this is optional
Field type metric
Data type int.number.value
campaign__performance__alt_gif_total_ads_requested
Field label Alt gif total ads requested
Description The number of times the backup GIF has been called from the ad server; mostly due to the user not having an HTML5 compatible browser. This metric is net of GIVT filtration
Field type metric
Data type int.number.value
campaign__performance__no_script_total_ads_requested
Field label No script total ads requested
Description The number of times the backup GIF has been called from the ad server due to the user not having JavaScript installed/enabled on their computer. This metric is net of GIVT filtration
Field type metric
Data type int.number.value
campaign__performance__combined_impressions_rendered
Field label Combined impressions rendered
Description Combination of Desktop, Mobile App, and Mobile Web rendered Impressions. This metric is net of GIVT filtration
Field type metric
Data type int.number.value
campaign__performance__standard_impressions
Field label Standard impressions
Description The number of times the standard ad has been served
Field type metric
Data type int.number.value
campaign__performance__enhanced_impressions
Field label Enhanced impressions
Description The number of times the enhanced ad has been served
Field type metric
Data type int.number.value
campaign__performance__combined_viewable_impressions
Field label Combined viewable impressions
Description Combination of Desktop, Mobile App, and Mobile Web-Viewable Impressions. This metric is net of GIVT filtration
Field type metric
Data type int.number.value

INTERACTIONS

campaign__performance__interactions_unique_by_ads_requested
Field label Interactions (unique by ads requested)
Description The number of users who interacted with the ad
Field type metric
Data type int.number.value
campaign__performance__interaction_rate
Field label Interaction rate
Description The total number of interactions as a percentage of ads requested. Calculated by Interactions (unique by ads requested) / Total ads requested
Field type metric
Data type float.number.ratio
campaign__performance__total_interaction_time
Field label Total interaction time (sec)
Description The total time value of all interactions in seconds
Field type metric
Data type float.number.value
campaign__performance__average_interaction_time
Field label Average interaction time (sec)
Description The average time (seconds) the user has been interacting with the ad. Calculated by Total interaction time / Interactions (unique by ads requested)
Field type metric
Data type float.number.ratio
campaign__performance__expand_views
Field label Expand views (unique by ads requested)
Description The number of times an expand ad was seen by a user while the ad was expanded
Field type metric
Data type int.number.value
campaign__performance__expand_rate
Field label Expand rate
Description The rate in which an ad is viewed in the expanded state. Calculated by Total number of expands / Total ads requested
Field type metric
Data type float.number.ratio
campaign__performance__fullscreen
Field label Fullscreen
Description The number of video creatives that played in fullscreen mode
Field type metric
Data type int.number.value

MARKET

campaign__performance__market
Field label Market
Description The media market within which an ad was served
Field type dimension
Data type string.geo.country

MEDIA BUYER

campaign__performance__media_buyer_name
Field label Media buyer name
Description A person or entity that purchases and monitors advertising space
Field type dimension
Data type string.text.value
campaign__performance__media_buyer_id
Field label Media buyer ID
Description ID associated with a media buyer
Field type dimension
Data type string.text.value
spotlight__media_buyer_name
Field label Media buyer name
Description A person or entity that purchases and monitors advertising space
Field type dimension
Data type string.text.value
spotlight__media_buyer_id
Field label Media buyer ID
Description ID associated with a media buyer
Field type dimension
Data type string.text.value

PERFORMANCE

spotlight__hits_today
Field label Hits today
Description Number of hits recorded today
Field type metric
Data type int.number.value
spotlight__hits_total
Field label Hits total
Description Total number of hits recorded
Field type metric
Data type int.number.value

PLACEMENT

campaign__performance__placement_name
Field label Placement name
Description An object that contains tags and represents a unit of available ad space on a web page
Field type dimension
Data type string.text.value
campaign__performance__placement_id
Field label Placement ID
Description ID associated with a placement
Field type dimension
Data type string.text.value
campaign__performance__third_party_id_placement
Field label Third party ID placement
Description Identifier for a placement created by a third party
Field type dimension
Data type string.text.value
campaign__performance__cost_group
Field label Cost group
Description A group of two or more placements within a single publisher that are bought as a package
Field type dimension
Data type string.text.value
campaign__performance__cost_group_id
Field label Cost group ID
Description Identifier assigned by Report Builder to a cost group
Field type dimension
Data type string.text.value
campaign__performance__start_date
Field label Start date
Description Placement start date (inherited from campaign when absent)
Field type dimension
Data type string.time.date
campaign__performance__end_date
Field label End date
Description Placement end date (inherited from campaign when absent)
Field type dimension
Data type string.time.date

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

SITE

campaign__performance__site_name
Field label Site name
Description Publisher, ad network, website, or SSP which provides inventory space where media can be bought
Field type dimension
Data type string.text.value
campaign__performance__site_id
Field label Site ID
Description ID associated with a site
Field type dimension
Data type string.text.value

SPOTLIGHT

spotlight__spotlight_name
Field label Spotlight name
Description Name of the spotlight
Field type dimension
Data type string.text.value
spotlight__spotlight_id
Field label Spotlight ID
Description Unique identifier for the spotlight
Field type dimension
Data type string.text.value
spotlight__spotlight_type
Field label Spotlight type
Description Type of the spotlight
Field type dimension
Data type string.text.value
spotlight__is_active
Field label Is active
Description Indicates if the spotlight is active
Field type dimension
Data type bool
spotlight__group_id
Field label Group ID
Description Identifier for the group
Field type dimension
Data type string.text.value
spotlight__spotlight_url
Field label Spotlight URL
Description URL associated with the spotlight
Field type dimension
Data type string.text.url
spotlight__notes
Field label Notes
Description Additional notes or comments
Field type dimension
Data type string.text.value
spotlight__rule_type
Field label Rule type
Description Type of rule applied
Field type dimension
Data type string.text.value
spotlight__format
Field label Format
Description Format of the creative
Field type dimension
Data type string.text.value
spotlight__date_created
Field label Created date
Description Date when the spotlight was created
Field type dimension
Data type string.time.date
spotlight__date_last_updated
Field label Updated date
Description Date when the spotlight was last updated
Field type dimension
Data type string.time.date

SPOTLIGHT SETTINGS

spotlight__is_dedupe
Field label Is deduplication
Description Indicates if deduplication is enabled for the spotlight
Field type dimension
Data type bool
spotlight__is_cpa
Field label Is CPA
Description Indicates if CPA (cost-per-action) is enabled for spotlight
Field type dimension
Data type bool
spotlight__is_ftrack
Field label Is Ftrack
Description Indicates if conversion tracking is enabled for spotlight
Field type dimension
Data type bool
spotlight__is_onetag
Field label Is OneTag
Description Indicates if OneTag (unified tracking) is enabled for spotlight
Field type dimension
Data type bool
spotlight__is_onetag_retarget
Field label Is OneTag retarget
Description Indicates if retargeting via OneTag is enabled for spotlight
Field type dimension
Data type bool
spotlight__is_exclude_spot
Field label Is excluded
Description Indicates if spotlight exclusion is enabled
Field type dimension
Data type bool
spotlight__has_code_snippets
Field label Has code snippets
Description Indicates if code snippets are available for spotlight
Field type dimension
Data type bool
spotlight__dedupe_window
Field label Deduplication window
Description Deduplication window in hours
Field type dimension
Data type string.text.value
spotlight__click_window
Field label Click window
Description Click attribution window in hours
Field type dimension
Data type string.text.value
spotlight__impression_window
Field label Impression window
Description Impression attribution window in hours
Field type dimension
Data type string.text.value

SPOTLIGHTS

campaign__performance__total_spotlight_rate
Field label Total spotlight rate
Description Calculated by Total spotlights / Total ads requested
Field type metric
Data type float.number.ratio
campaign__performance__total_spotlights_from_clicks
Field label Total spotlights (from clicks)
Description The number of last touch attributed conversions from users
Field type metric
Data type int.number.value
campaign__performance__total_spot_rate_from_clicks
Field label Total spotlight rate (from clicks)
Description Calculated by Total spotlights (from clicks) / Total ads requested
Field type metric
Data type float.number.ratio
campaign__performance__total_spotlights_from_views
Field label Total spotlights (from views)
Description The number of last touch attributed conversions from users that have reached any of the targeted spotlight pages following an ad with no click
Field type metric
Data type int.number.value
campaign__performance__total_spot_rate_from_views
Field label Total spotlight rate (from views)
Description Calculated by Total spotlights (from views) / Total ads requested
Field type metric
Data type float.number.ratio

STRATEGY

campaign__performance__strategy_name
Field label Strategy name
Description Name of the strategy. Strategies are used to group placements in reports. They are typically used to describe marketing approaches for each placement. For example ‘10 percent discount’, ‘Free shipping’ and ‘Free Trial Membership'
Field type dimension
Data type string.text.value
campaign__performance__strategy_id
Field label Strategy ID
Description ID associated with a strategy
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
campaign__performance__year
Field label Year
Field type dimension
Data type string.time.year
campaign__performance__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
campaign__performance__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
campaign__performance__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
campaign__performance__month
Field label Month
Field type dimension
Data type string.time.month
campaign__performance__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
campaign__performance__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
campaign__performance__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
campaign__performance__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
campaign__performance__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
campaign__performance__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
campaign__performance__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
campaign__performance__date
Field label Date
Field type dimension
Data type string.time.date
campaign__performance__atom
Field label Datetime
Field type dimension
Data type string.time.datetime
spotlight__year
Field label Year
Field type dimension
Data type string.time.year
spotlight__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
spotlight__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
spotlight__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
spotlight__month
Field label Month
Field type dimension
Data type string.time.month
spotlight__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
spotlight__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
spotlight__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
spotlight__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
spotlight__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
spotlight__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
spotlight__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
spotlight__date
Field label Date
Field type dimension
Data type string.time.date
spotlight__atom
Field label Datetime
Field type dimension
Data type string.time.datetime

VIDEO INTERACTIONS (NET OF IVT)

campaign__performance__total_video_start
Field label Total video start
Description The number of total videos which began to play net of GIVT
Field type metric
Data type int.number.value
campaign__performance__total_video_25_played
Field label Total video 25% played
Description The number of times any video is viewed to 25% completion. Net of GIVT
Field type metric
Data type int.number.value
campaign__performance__total_video_50_played
Field label Total video 50% played
Description The number of times any video is viewed to 50% completion. Net of GIVT
Field type metric
Data type int.number.value
campaign__performance__total_video_75_played
Field label Total video 75% played
Description The number of times any video is viewed to 75% completion. Net of GIVT
Field type metric
Data type int.number.value
campaign__performance__total_video_completes
Field label Total video completes
Description The number of times any video is viewed to completion. Net of GIVT
Field type metric
Data type int.number.value
campaign__performance__total_video_replays
Field label Total video replays
Description The number of times any video is replayed. Net of GIVT
Field type metric
Data type int.number.value
campaign__performance__total_video_mute
Field label Total video mutes
Description The number of times any video is muted. Net of GIVT
Field type metric
Data type int.number.value
campaign__performance__total_video_unmute
Field label Total video unmutes
Description The number of times any video is unmuted. Net of GIVT
Field type metric
Data type int.number.value
campaign__performance__total_video_25_played_rate
Field label Total video 25% played rate
Description The rate at which video is viewed to 25% completion. Net of GIVT. Calculated by Total video 25% played / Total video start
Field type metric
Data type float.number.ratio
campaign__performance__total_video_50_played_rate
Field label Total video 50% played rate
Description The rate at which video is viewed to 50% completion. Net of GIVT. Calculated by Total video 50% played / Total video start
Field type metric
Data type float.number.ratio
campaign__performance__total_video_75_played_rate
Field label Total video 75% played rate
Description The rate at which video is viewed to 75% completion. Net of GIVT. Calculated by Total video 75% played / Total video start
Field type metric
Data type float.number.ratio
campaign__performance__total_video_completion_rate
Field label Total video completion rate
Description The rate started videos are completed. Net of GIVT. Calculated by Total video completes / Total video start
Field type metric
Data type float.number.ratio

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