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Everflow metrics and dimensions

  • Updated on Mar 5, 2026
  • Published on Aug 5, 2025
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Supermetrics brings all your Everflow data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

28 metrics45 dimensions

ADVERTISER

performance__advertiser_name
Field label Advertiser name
Description Advertiser name
Field type dimension
Data type string.text.value
performance__advertiser_id
Field label Advertiser ID
Description Advertiser ID
Field type dimension
Data type string.text.value

CONVERSIONS

performance__total_cv
Field label Total CV
Description Total conversions are the sum of view through conversions and base conversions
Field type metric
Data type int.number.value
performance__cv
Field label CV
Description These are the total amount of base conversions
Field type metric
Data type int.number.value
performance__cvr
Field label CVR
Description Average number of conversions per click. (CV / total clicks)
Field type metric
Data type float.number.percentage
performance__view_through_cv
Field label View through CV
Description This is the number of conversions counted through view-through attribution
Field type metric
Data type int.number.value
performance__throttle
Field label Throttle
Description Invalid conversion scrub
Field type metric
Data type int.number.value

COST

performance__payout
Field label Payout
Description Payout owed to the partner or publishing source
Field type metric
Data type float.currency.value
performance__cpc
Field label CPC
Description Total cost (Payout) divided by the number of clicks. (Payout / total clicks)
Field type metric
Data type float.currency.value
performance__cpm
Field label CPM
Description This is the payout per 1000 impressions delivered from an advertisement. ((Payout / impressions) * 1000)
Field type metric
Data type float.currency.value
performance__cpa
Field label CPA
Description Cost per action. (Payout / total conversions)
Field type metric
Data type float.currency.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DELIVERY

performance__impressions
Field label Impressions
Description Number of impressions
Field type metric
Data type int.number.value
performance__total_clicks
Field label Clicks
Description Total number of clicks
Field type metric
Data type int.number.value
performance__ctr
Field label CTR
Description The amount of users that clicked on the advertisement, divided by the number of total users who viewed the advertising creative. (Total clicks / impressions)
Field type metric
Data type float.number.ratio
performance__gross_clicks
Field label Gross clicks
Description These are all clicks, including unique, duplicates and invalid
Field type metric
Data type int.number.value
performance__unique_clicks
Field label Unique clicks
Description Unique click is an approved click from a user
Field type metric
Data type int.number.value
performance__duplicate_clicks
Field label Duplicate clicks
Description These are clicks that have been considered duplicates
Field type metric
Data type int.number.value
performance__invalid_clicks
Field label Invalid clicks
Description Clicks that fail the offer for any reason
Field type metric
Data type int.number.value

EVENT

performance__event_name
Field label Event Name
Description Event name
Field type dimension
Data type string.text.value

EVENTS

performance__events
Field label Events
Description These are any additional actions that you would like tracked
Field type metric
Data type int.number.value
performance__view_through_events
Field label View through events
Description View through events
Field type metric
Data type int.number.value

MISC

performance__sub1
Field label Sub1
Description Sub1
Field type dimension
Data type string.text.value
performance__sub2
Field label Sub2
Description Sub2
Field type dimension
Data type string.text.value
performance__sub3
Field label Sub3
Description Sub3
Field type dimension
Data type string.text.value
performance__sub4
Field label Sub4
Description Sub4
Field type dimension
Data type string.text.value
performance__sub5
Field label Sub5
Description Sub5
Field type dimension
Data type string.text.value

OFFER

performance__offer_name
Field label Offer name
Description Offer name
Field type dimension
Data type string.text.value
performance__offer_id
Field label Offer ID
Description Offer ID
Field type dimension
Data type string.text.value
performance__offer_status
Field label Offer status
Description Offer status
Field type dimension
Data type string.text.value
performance__offer_group_name
Field label Offer group
Description Offer group
Field type dimension
Data type string.text.value
performance__category
Field label Category
Description Category
Field type dimension
Data type string.text.value

PARTNER

performance__affiliate_name
Field label Partner name
Description Partner name
Field type dimension
Data type string.text.value
performance__affiliate_id
Field label Partner ID
Description Partner ID
Field type dimension
Data type string.text.value
performance__affiliate_status
Field label Partner status
Description Partner status
Field type dimension
Data type string.text.value
performance__affiliate_manager_name
Field label Partner manager
Description Partner manager
Field type dimension
Data type string.text.value
performance__affiliate_manager_id
Field label Partner manager ID
Description Partner manager ID
Field type dimension
Data type string.text.value

PROFIT

performance__profit
Field label Profit
Description Revenue less payout
Field type metric
Data type float.currency.value
performance__margin
Field label Margin
Description Difference between revenue and payout. (Profit / revenue)
Field type metric
Data type float.number.percentage

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

REVENUE

performance__revenue
Field label Revenue
Description Gross revenue payable by the advertiser, or reported to Everflow by your internal carts/tools if you are the advertiser
Field type metric
Data type float.currency.value
performance__gross_sales
Field label Gross sales
Description Sum of the data passed in the amount spot in the postback URL
Field type metric
Data type float.currency.value
performance__avg_sale_value
Field label Avg sale value
Description Average sale value. (Gross sales / total conversions)
Field type metric
Data type float.currency.value
performance__roas
Field label ROAS
Description Gross sales divided by total revenue. (Gross sales / revenue)
Field type metric
Data type float.currency.value
performance__rpm
Field label RPM
Description Revenue per mille. (Revenue / impressions) * 1000)
Field type metric
Data type float.currency.value
performance__epc
Field label EPC
Description Total earnings divided by the number of clicks. (Revenue / total clicks)
Field type metric
Data type float.currency.value
performance__rpc
Field label RPC
Description Total revenue divided by the number of clicks. (Revenue / total clicks)
Field type metric
Data type float.currency.value
performance__rpa
Field label RPA
Description Total revenue for each conversion. (Revenue / total conversions)
Field type metric
Data type float.currency.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
performance__year
Field label Year
Field type dimension
Data type string.time.year
performance__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
performance__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
performance__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
performance__month
Field label Month
Field type dimension
Data type string.time.month
performance__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
performance__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
performance__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
performance__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
performance__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
performance__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
performance__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
performance__date
Field label Date
Field type dimension
Data type string.time.date
performance__atom
Field label Datetime
Field type dimension
Data type string.time.datetime

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