---
title: "Data Explorer"
slug: "data-explorer"
description: "Analyze your marketing data effortlessly with Data Explorer on Supermetrics Hub. Check trends, validate campaigns, and monitor goals without exporting."
updated: 2026-10-29T10:01:12Z
published: 2026-10-29T10:01:12Z
canonical: "docs.supermetrics.com/data-explorer"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Data Explorer

Data Explorer lets you quickly analyze your marketing data directly on the Supermetrics Hub. No need to export to spreadsheets or build dashboards. It’s designed for fast checks, comparisons, and answering ad-hoc questions.

Use Data Explorer when you need to:

- Check trends in key metrics week-over-week
- Validate the impact of a campaign, post, or site change
- Break down audiences (such as new vs. returning users) to understand behavior
- Monitor progress against weekly or monthly goals
- Spot anomalies, such as unexpected spikes or dips, before they escalate

You can also [generate Supermetrics Data API query URLs in Data Explorer](/v1/docs/how-to-use-data-explorer). If you have previously used Query Manager, recreate saved Query Manager queries in Data Explorer and use an API token in the URL.

![Data Explorer showing campaign performance metrics for various dates and regions.](https://cdn.document360.io/a13cead5-eaae-456f-9bd1-0941d590c0e3/Images/Documentation/Data_Explorer.png)

> [!NOTE]
> Note on availability
> 
> To use the Data Explorer, you need either a [Marketing Intelligence Platform](https://supermetrics.com/solutions/enterprise) subscription or a [modern subscription purchased from our website](https://supermetrics.com/pricing). If you have a legacy subscription, such as a single product license, you’ll need to [upgrade to a modern subscription](https://docs.supermetrics.com/docs/how-to-add-more-features-and-upgrade-a-supermetrics-subscription) to access the Data explorer feature on the Hub.

Learn how to [start using Data Explorer](/v1/docs/how-to-use-data-explorer)!

## More resources

- [How to use Data Explorer](/v1/docs/how-to-use-data-explorer)
- [How to use Data blends and Custom fields in Data explorer](/v1/docs/how-to-use-data-blends-and-custom-fields-in-data-explorer)