Destinations are the marketing and data platforms where activation happens. The platform sends audience membership and journey actions to destinations, which then use that data for targeting, suppression, personalization, or messaging.
A destination receives customer identifiers and membership changes. It uses this data to:
Target people in campaigns
Suppress people from campaigns
Trigger messages
Personalize experiences
Common destination categories:
Ad platforms and DSPs (for paid media)
Email and marketing automation tools
Mobile and push messaging platforms
CRMs and customer data stores
The articles in this category tell you more about different destinations where you can activate your data.