The type of action consumers took through your Google or Yelp listings (Phone Calls, Get Directions, or Website Clicks). Can only be used with the Google customer actions and Yelp customer actions metrics
The number of times consumers called your business, got driving directions to your business, or visited your website via the links in your Google listings
The number of times consumers called your business, got driving directions to your business, or visited your website via the links in your Yelp listings