---
title: "Xing Ads metrics and dimensions"
slug: "xing-ads-fields"
description: "Explore the Xing Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your marketing reports."
updated: 2026-03-05T14:10:14Z
published: 2026-03-05T14:10:14Z
canonical: "docs.supermetrics.com/xing-ads-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Xing Ads metrics and dimensions

> Supermetrics brings all your Xing Ads data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

38 metrics40 dimensionsSearch fields

### ADS

| \| ads__ad_name \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ads__ad_name |
| \| Field label \| Ad name \| \| --- \| --- \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad name |
| Description | The name of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ads__ad_id \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ads__ad_id |
| \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad ID |
| Description | ID of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ads__details__ad_type \| \| --- \| \| \\| Field label \\| Ad type \\| \\| --- \\| --- \\| \\| Description \\| The type of your ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad type \| \| Description \| The type of your ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ads__details__ad_type |
| \| Field label \| Ad type \| \| --- \| --- \| \| Description \| The type of your ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad type |
| Description | The type of your ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ads__details__status \| \| --- \| \| \\| Field label \\| Status \\| \\| --- \\| --- \\| \\| Description \\| The current status of your ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Status \| \| Description \| The current status of your ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ads__details__status |
| \| Field label \| Status \| \| --- \| --- \| \| Description \| The current status of your ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Status |
| Description | The current status of your ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ads__details__billing \| \| --- \| \| \\| Field label \\| Billing \\| \\| --- \\| --- \\| \\| Description \\| The billing model you selected for your ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Billing \| \| Description \| The billing model you selected for your ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ads__details__billing |
| \| Field label \| Billing \| \| --- \| --- \| \| Description \| The billing model you selected for your ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Billing |
| Description | The billing model you selected for your ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ads__details__total_budget \| \| --- \| \| \\| Field label \\| Total budget \\| \\| --- \\| --- \\| \\| Description \\| Your total budget for the entire campaign timeframe \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Total budget \| \| Description \| Your total budget for the entire campaign timeframe \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ads__details__total_budget |
| \| Field label \| Total budget \| \| --- \| --- \| \| Description \| Your total budget for the entire campaign timeframe \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Total budget |
| Description | Your total budget for the entire campaign timeframe |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ads__details__daily_budget \| \| --- \| \| \\| Field label \\| Daily budget \\| \\| --- \\| --- \\| \\| Description \\| Your daily budget for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Daily budget \| \| Description \| Your daily budget for the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ads__details__daily_budget |
| \| Field label \| Daily budget \| \| --- \| --- \| \| Description \| Your daily budget for the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Daily budget |
| Description | Your daily budget for the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ads__details__bid \| \| --- \| \| \\| Field label \\| Bid \\| \\| --- \\| --- \\| \\| Description \\| The amount of bid (EUR) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bid \| \| Description \| The amount of bid (EUR) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ads__details__bid |
| \| Field label \| Bid \| \| --- \| --- \| \| Description \| The amount of bid (EUR) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bid |
| Description | The amount of bid (EUR) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ads__details__target_url \| \| --- \| \| \\| Field label \\| Target URL \\| \\| --- \\| --- \\| \\| Description \\| A link to a target \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Target URL \| \| Description \| A link to a target \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| ads__details__target_url |
| \| Field label \| Target URL \| \| --- \| --- \| \| Description \| A link to a target \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Target URL |
| Description | A link to a target |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| ads__details__start_date \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of your ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of your ad \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ads__details__start_date |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of your ad \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of your ad |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| ads__details__end_date \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The selected end date for your ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The selected end date for your ad \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ads__details__end_date |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The selected end date for your ad \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The selected end date for your ad |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| ads__impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of ad impressions. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Total number of ad impressions. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ads__impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Total number of ad impressions. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Total number of ad impressions. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ads__clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of ad clicks. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Total number of ad clicks. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ads__clicks |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Total number of ad clicks. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | Total number of ad clicks. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ads__spend \| \| --- \| \| \\| Field label \\| Spend (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The amount of budget spend in EUR. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Spend (EUR) \| \| Description \| The amount of budget spend in EUR. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ads__spend |
| \| Field label \| Spend (EUR) \| \| --- \| --- \| \| Description \| The amount of budget spend in EUR. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Spend (EUR) |
| Description | The amount of budget spend in EUR. This is a value for the selected date range |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ads__spend_usd \| \| --- \| \| \\| Field label \\| Spend (USD) \\| \\| --- \\| --- \\| \\| Description \\| The amount of budget spend in USD. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (USD) \| \| Description \| The amount of budget spend in USD. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| ads__spend_usd |
| \| Field label \| Spend (USD) \| \| --- \| --- \| \| Description \| The amount of budget spend in USD. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Spend (USD) |
| Description | The amount of budget spend in USD. This is a value for the selected date range |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| ads__spend_gbp \| \| --- \| \| \\| Field label \\| Spend (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The amount of budget spend in GBP. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (GBP) \| \| Description \| The amount of budget spend in GBP. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| ads__spend_gbp |
| \| Field label \| Spend (GBP) \| \| --- \| --- \| \| Description \| The amount of budget spend in GBP. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Spend (GBP) |
| Description | The amount of budget spend in GBP. This is a value for the selected date range |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| ads__ctr \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click through rate (Clicks / Impressions). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click through rate (Clicks / Impressions). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ads__ctr |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click through rate (Clicks / Impressions). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Click through rate (Clicks / Impressions). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| ads__cpm \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per mille ((Spend / Impressions) * 1000). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per mille ((Spend / Impressions) * 1000). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ads__cpm |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per mille ((Spend / Impressions) * 1000). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Cost per mille ((Spend / Impressions) * 1000). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ads__cpc \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click (Spend / Clicks). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click (Spend / Clicks). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ads__cpc |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click (Spend / Clicks). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | Cost per click (Spend / Clicks). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ads__lifetime__lifetime_impressions \| \| --- \| \| \\| Field label \\| Lifetime impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of impressions. This is a value for the whole lifetime of the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lifetime impressions \| \| Description \| Total number of impressions. This is a value for the whole lifetime of the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ads__lifetime__lifetime_impressions |
| \| Field label \| Lifetime impressions \| \| --- \| --- \| \| Description \| Total number of impressions. This is a value for the whole lifetime of the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lifetime impressions |
| Description | Total number of impressions. This is a value for the whole lifetime of the campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ads__lifetime__lifetime_reach \| \| --- \| \| \\| Field label \\| Lifetime reach \\| \\| --- \\| --- \\| \\| Description \\| The number of people who viewed your ad at least once. This is a value for the whole lifetime of the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lifetime reach \| \| Description \| The number of people who viewed your ad at least once. This is a value for the whole lifetime of the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ads__lifetime__lifetime_reach |
| \| Field label \| Lifetime reach \| \| --- \| --- \| \| Description \| The number of people who viewed your ad at least once. This is a value for the whole lifetime of the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lifetime reach |
| Description | The number of people who viewed your ad at least once. This is a value for the whole lifetime of the campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ads__lifetime__lifetime_frequency \| \| --- \| \| \\| Field label \\| Lifetime frequency \\| \\| --- \\| --- \\| \\| Description \\| Frequency of your ad views (Lifetime impressions / Lifetime reach). This is a value for the whole lifetime of the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Lifetime frequency \| \| Description \| Frequency of your ad views (Lifetime impressions / Lifetime reach). This is a value for the whole lifetime of the campaign \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ads__lifetime__lifetime_frequency |
| \| Field label \| Lifetime frequency \| \| --- \| --- \| \| Description \| Frequency of your ad views (Lifetime impressions / Lifetime reach). This is a value for the whole lifetime of the campaign \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Lifetime frequency |
| Description | Frequency of your ad views (Lifetime impressions / Lifetime reach). This is a value for the whole lifetime of the campaign |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### CUSTOMER

| \| ads__customer_name \| \| --- \| \| \\| Field label \\| Customer name \\| \\| --- \\| --- \\| \\| Description \\| Name of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Customer name \| \| Description \| Name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ads__customer_name |
| \| Field label \| Customer name \| \| --- \| --- \| \| Description \| Name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Customer name |
| Description | Name of the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ads__customer_id \| \| --- \| \| \\| Field label \\| Customer ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Customer ID \| \| Description \| ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ads__customer_id |
| \| Field label \| Customer ID \| \| --- \| --- \| \| Description \| ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Customer ID |
| Description | ID of the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| ads__year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| ads__year |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| ads__year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| ads__year_of_week |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| ads__year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| ads__year_of_week_iso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| ads__year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| ads__year_month |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| ads__month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| ads__month |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| ads__year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| ads__year_week |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| ads__year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| ads__year_week_iso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| ads__week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| ads__week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| ads__week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| ads__week_iso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| ads__day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| ads__day_of_month |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| ads__day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| ads__day_of_week_name |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| ads__day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| ads__day_of_week_name_iso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| ads__date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ads__date |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| ads__atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| ads__atom |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |

### VIDEO

| \| ads__video_plays \| \| --- \| \| \\| Field label \\| Video plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of video plays. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays \| \| Description \| Total number of video plays. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| ads__video_plays |
| \| Field label \| Video plays \| \| --- \| --- \| \| Description \| Total number of video plays. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video plays |
| Description | Total number of video plays. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ads__3s_plays \| \| --- \| \| \\| Field label \\| 3s plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times the video view lasted for a minimum of 3 seconds. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 3s plays \| \| Description \| Total number of times the video view lasted for a minimum of 3 seconds. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__3s_plays |
| \| Field label \| 3s plays \| \| --- \| --- \| \| Description \| Total number of times the video view lasted for a minimum of 3 seconds. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 3s plays |
| Description | Total number of times the video view lasted for a minimum of 3 seconds. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__10s_plays \| \| --- \| \| \\| Field label \\| 10s plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times the video view lasted for a minimum of 10 seconds. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 10s plays \| \| Description \| Total number of times the video view lasted for a minimum of 10 seconds. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__10s_plays |
| \| Field label \| 10s plays \| \| --- \| --- \| \| Description \| Total number of times the video view lasted for a minimum of 10 seconds. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 10s plays |
| Description | Total number of times the video view lasted for a minimum of 10 seconds. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__25p_plays \| \| --- \| \| \\| Field label \\| 25% plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times that minimum 25% of the video has been watched. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 25% plays \| \| Description \| Total number of times that minimum 25% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__25p_plays |
| \| Field label \| 25% plays \| \| --- \| --- \| \| Description \| Total number of times that minimum 25% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 25% plays |
| Description | Total number of times that minimum 25% of the video has been watched. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__50p_plays \| \| --- \| \| \\| Field label \\| 50% plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times that minimum 50% of the video has been watched. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 50% plays \| \| Description \| Total number of times that minimum 50% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__50p_plays |
| \| Field label \| 50% plays \| \| --- \| --- \| \| Description \| Total number of times that minimum 50% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 50% plays |
| Description | Total number of times that minimum 50% of the video has been watched. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__75p_plays \| \| --- \| \| \\| Field label \\| 75% plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times that minimum 75% of the video has been watched. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 75% plays \| \| Description \| Total number of times that minimum 75% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__75p_plays |
| \| Field label \| 75% plays \| \| --- \| --- \| \| Description \| Total number of times that minimum 75% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 75% plays |
| Description | Total number of times that minimum 75% of the video has been watched. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__95p_plays \| \| --- \| \| \\| Field label \\| 95% plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times that minimum 95% of the video has been watched. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 95% plays \| \| Description \| Total number of times that minimum 95% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__95p_plays |
| \| Field label \| 95% plays \| \| --- \| --- \| \| Description \| Total number of times that minimum 95% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 95% plays |
| Description | Total number of times that minimum 95% of the video has been watched. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__plays_3s \| \| --- \| \| \\| Field label \\| 3s plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times the video view lasted for a minimum of 3 seconds. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 3s plays \| \| Description \| Total number of times the video view lasted for a minimum of 3 seconds. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__plays_3s |
| \| Field label \| 3s plays \| \| --- \| --- \| \| Description \| Total number of times the video view lasted for a minimum of 3 seconds. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 3s plays |
| Description | Total number of times the video view lasted for a minimum of 3 seconds. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__plays_10s \| \| --- \| \| \\| Field label \\| 10s plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times the video view lasted for a minimum of 10 seconds. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 10s plays \| \| Description \| Total number of times the video view lasted for a minimum of 10 seconds. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__plays_10s |
| \| Field label \| 10s plays \| \| --- \| --- \| \| Description \| Total number of times the video view lasted for a minimum of 10 seconds. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 10s plays |
| Description | Total number of times the video view lasted for a minimum of 10 seconds. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__plays_25p \| \| --- \| \| \\| Field label \\| 25% plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times that minimum 25% of the video has been watched. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 25% plays \| \| Description \| Total number of times that minimum 25% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__plays_25p |
| \| Field label \| 25% plays \| \| --- \| --- \| \| Description \| Total number of times that minimum 25% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 25% plays |
| Description | Total number of times that minimum 25% of the video has been watched. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__plays_50p \| \| --- \| \| \\| Field label \\| 50% plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times that minimum 50% of the video has been watched. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 50% plays \| \| Description \| Total number of times that minimum 50% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__plays_50p |
| \| Field label \| 50% plays \| \| --- \| --- \| \| Description \| Total number of times that minimum 50% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 50% plays |
| Description | Total number of times that minimum 50% of the video has been watched. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__plays_75p \| \| --- \| \| \\| Field label \\| 75% plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times that minimum 75% of the video has been watched. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 75% plays \| \| Description \| Total number of times that minimum 75% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__plays_75p |
| \| Field label \| 75% plays \| \| --- \| --- \| \| Description \| Total number of times that minimum 75% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 75% plays |
| Description | Total number of times that minimum 75% of the video has been watched. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__plays_95p \| \| --- \| \| \\| Field label \\| 95% plays \\| \\| --- \\| --- \\| \\| Description \\| Total number of times that minimum 95% of the video has been watched. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 95% plays \| \| Description \| Total number of times that minimum 95% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__plays_95p |
| \| Field label \| 95% plays \| \| --- \| --- \| \| Description \| Total number of times that minimum 95% of the video has been watched. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 95% plays |
| Description | Total number of times that minimum 95% of the video has been watched. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__video_completes \| \| --- \| \| \\| Field label \\| Video completes \\| \\| --- \\| --- \\| \\| Description \\| Total number of times the video has been watched completely. This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completes \| \| Description \| Total number of times the video has been watched completely. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ads__video_completes |
| \| Field label \| Video completes \| \| --- \| --- \| \| Description \| Total number of times the video has been watched completely. This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video completes |
| Description | Total number of times the video has been watched completely. This is a value for the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ads__3s_watched_rate \| \| --- \| \| \\| Field label \\| 3s watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that lasted for a minimum of 3 seconds (3s plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 3s watched rate \| \| Description \| The percentage of the video views that lasted for a minimum of 3 seconds (3s plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__3s_watched_rate |
| \| Field label \| 3s watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that lasted for a minimum of 3 seconds (3s plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 3s watched rate |
| Description | The percentage of the video views that lasted for a minimum of 3 seconds (3s plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__10s_watched_rate \| \| --- \| \| \\| Field label \\| 10s watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that lasted for a minimum of 10 seconds (10s plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 10s watched rate \| \| Description \| The percentage of the video views that lasted for a minimum of 10 seconds (10s plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__10s_watched_rate |
| \| Field label \| 10s watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that lasted for a minimum of 10 seconds (10s plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 10s watched rate |
| Description | The percentage of the video views that lasted for a minimum of 10 seconds (10s plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__25p_watched_rate \| \| --- \| \| \\| Field label \\| 25% watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that watched minimum 25% of the video (25% plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 25% watched rate \| \| Description \| The percentage of the video views that watched minimum 25% of the video (25% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__25p_watched_rate |
| \| Field label \| 25% watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that watched minimum 25% of the video (25% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 25% watched rate |
| Description | The percentage of the video views that watched minimum 25% of the video (25% plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__50p_watched_rate \| \| --- \| \| \\| Field label \\| 50% watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that watched minimum 50% of the video (50% plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 50% watched rate \| \| Description \| The percentage of the video views that watched minimum 50% of the video (50% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__50p_watched_rate |
| \| Field label \| 50% watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that watched minimum 50% of the video (50% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 50% watched rate |
| Description | The percentage of the video views that watched minimum 50% of the video (50% plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__75p_watched_rate \| \| --- \| \| \\| Field label \\| 75% watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that watched minimum 75% of the video (75p plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 75% watched rate \| \| Description \| The percentage of the video views that watched minimum 75% of the video (75p plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__75p_watched_rate |
| \| Field label \| 75% watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that watched minimum 75% of the video (75p plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 75% watched rate |
| Description | The percentage of the video views that watched minimum 75% of the video (75p plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__95p_watched_rate \| \| --- \| \| \\| Field label \\| 95% watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that watched minimum 95% of the video (95% plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| Google Sheets, Looker Studio \\| \| \| Field label \| 95% watched rate \| \| Description \| The percentage of the video views that watched minimum 95% of the video (95% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| ads__95p_watched_rate |
| \| Field label \| 95% watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that watched minimum 95% of the video (95% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| Google Sheets, Looker Studio \| |
| Field label | 95% watched rate |
| Description | The percentage of the video views that watched minimum 95% of the video (95% plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations | Google Sheets, Looker Studio |
| \| ads__watched_rate_3s \| \| --- \| \| \\| Field label \\| 3s watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that lasted for a minimum of 3 seconds (3s plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 3s watched rate \| \| Description \| The percentage of the video views that lasted for a minimum of 3 seconds (3s plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__watched_rate_3s |
| \| Field label \| 3s watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that lasted for a minimum of 3 seconds (3s plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 3s watched rate |
| Description | The percentage of the video views that lasted for a minimum of 3 seconds (3s plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__watched_rate_10s \| \| --- \| \| \\| Field label \\| 10s watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that lasted for a minimum of 10 seconds (10s plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 10s watched rate \| \| Description \| The percentage of the video views that lasted for a minimum of 10 seconds (10s plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__watched_rate_10s |
| \| Field label \| 10s watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that lasted for a minimum of 10 seconds (10s plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 10s watched rate |
| Description | The percentage of the video views that lasted for a minimum of 10 seconds (10s plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__watched_rate_25p \| \| --- \| \| \\| Field label \\| 25% watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that watched minimum 25% of the video (25% plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 25% watched rate \| \| Description \| The percentage of the video views that watched minimum 25% of the video (25% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__watched_rate_25p |
| \| Field label \| 25% watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that watched minimum 25% of the video (25% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 25% watched rate |
| Description | The percentage of the video views that watched minimum 25% of the video (25% plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__watched_rate_50p \| \| --- \| \| \\| Field label \\| 50% watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that watched minimum 50% of the video (50% plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 50% watched rate \| \| Description \| The percentage of the video views that watched minimum 50% of the video (50% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__watched_rate_50p |
| \| Field label \| 50% watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that watched minimum 50% of the video (50% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 50% watched rate |
| Description | The percentage of the video views that watched minimum 50% of the video (50% plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__watched_rate_75p \| \| --- \| \| \\| Field label \\| 75% watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that watched minimum 75% of the video (75p plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 75% watched rate \| \| Description \| The percentage of the video views that watched minimum 75% of the video (75p plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__watched_rate_75p |
| \| Field label \| 75% watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that watched minimum 75% of the video (75p plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 75% watched rate |
| Description | The percentage of the video views that watched minimum 75% of the video (75p plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__watched_rate_95p \| \| --- \| \| \\| Field label \\| 95% watched rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the video views that watched minimum 95% of the video (95% plays / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| \\| \| \| Field label \| 95% watched rate \| \| Description \| The percentage of the video views that watched minimum 95% of the video (95% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| ads__watched_rate_95p |
| \| Field label \| 95% watched rate \| \| --- \| --- \| \| Description \| The percentage of the video views that watched minimum 95% of the video (95% plays / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| \| |
| Field label | 95% watched rate |
| Description | The percentage of the video views that watched minimum 95% of the video (95% plays / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Destinations |  |
| \| ads__video_completion_rate \| \| --- \| \| \\| Field label \\| Video completion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of video views that watched the video completely (Video completes / Video plays). This is a value for the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completion rate \| \| Description \| The percentage of video views that watched the video completely (Video completes / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ads__video_completion_rate |
| \| Field label \| Video completion rate \| \| --- \| --- \| \| Description \| The percentage of video views that watched the video completely (Video completes / Video plays). This is a value for the selected date range \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video completion rate |
| Description | The percentage of video views that watched the video completely (Video completes / Video plays). This is a value for the selected date range |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |