The Data Activation connector for X Ads (Twitter) lets you to directly sync your customer data directly with X Ads (Twitter), enabling you to create precise, dynamic, and privacy-compliant audience segments for your ad campaigns.
With this integration, you can target users more effectively, retarget website visitors, and activate lookalike audiences, all in real-time. The direct data sync eliminates reliance on third-party cookies, ensuring higher accuracy, better personalization, and more control over customer data. This approach supports compliance with privacy regulations like GDPR and CCPA.
Using this connector also allows you to increase campaign ROI, reduce ad spend waste, and improve attribution by providing X Ads (Twitter) with server-to-server data. With better visibility into conversions and customer touchpoints, you can fine-tune your targeting strategy and maximize ad performance.
Destination connector overview
Attribute | Value |
|---|---|
Platform type | Social |
PartnerType Slot | 7001 (Hashed email), 7011 (X Ads (Twitter) ID) |
Cookie Sync | No |
Connecting protocol | REST |
Authentication | OAuth (one-click Connect to X) |
Real-time data sync | No |
API Version | V12 |
Syncs Data On | Add, Remove |
Allowed setting multiple connectors | Yes |
ProfileVars Support | No |
Before you begin
Before configuring the X Ads (Twitter) connector, the following requirements must be met:
An active X Ads (Twitter) account
An X Ads (Twitter) login that can manage that ad account. You sign in with this login when you connect, and Data Activation can then reach only the ad accounts that the login has access to.
Instructions
On the Data Activation platform, select Connectors in the left-side navigation bar.
Open Data connections, select the Destinations tab, and click New destination.
Select X Ads.
Fill in the form with the following information:
Connect to X: Click this button and authorize Data Activation in the X Ads (Twitter) window that opens. You need to do this before you can choose an account (mandatory)
Name: Display name of the partner Server-to-server integration, used throughout the Data Activation system (mandatory)
Account: The X Ads (Twitter) ad account to send audience data to. The list is filled in after you connect (mandatory)
Identifier type: Hashed email (SHA256) or X Ads (Twitter) ID (mandatory)
Note
Partner number 7001 is the default when using Hashed email and 7011 when X Ads (Twitter) ID is selected. The identifier type also sets the partner number, so neither can be changed after the connector is created.
You don’t need any X Ads (Twitter) API credentials. Data Activation connects using the Supermetrics X application, so there is no developer app to create and no keys to copy.
Existing connectors
Connectors created before this change used credentials from your own X Ads (Twitter) app. X no longer supports that method. To keep an existing connector working, open it, click Connect to X, and authorize again. Your account, identifier type, and audiences stay as they are.
Tailored audiences
Processing times
Audience changes are processed in batches that run every 6–8 hours. While an audience change is processed, the existing audience to be updated is unaffected.
Targeting
An audience can only be targeted if it matches at least 100 users active within the past 90 days on X Ads (Twitter).
For up-to-date information on X Ads (Twitter)'s tailored audiences, visit the X Ads (Twitter) Audiences page.
Error handling
For the X (Twitter) connector, we report the actual X Ads (Twitter)-specific error codes.
Error documentation can be found in the X Ads (Twitter) API response codes.
The following error codes are Data Activation-related:
Timeout
Other error
Invalid credentials: The connector is no longer authorized. Open the connector and click Connect to X to reconnect.