--- title: "What is Supermetrics?" slug: "what-is-supermetrics" description: "Supermetrics automates data reporting from 100+ sources like Facebook Ads and Google Analytics, streamlining your data management and collaboration." updated: 2026-06-10T06:33:46Z published: 2026-06-10T06:33:46Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # What is Supermetrics? Supermetrics is the leading AI-powered marketing intelligence platform for marketers, data analysts, and data-driven businesses. It simplifies and automates marketing data gathering, transformation, and reporting, empowering decisions backed by actual data. With Supermetrics, you can build comprehensive reports, monitor real-time performance, and drive better business outcomes. The key pillars of Supermetrics are: 1. [**Connect**](/v1/docs/connect) to your data on various marketing and sales data platforms, such as Facebook Ads, Google Analytics 4, or Salesforce and start pulling the exact data you need. - No data source connector available? Use [Custom Data Import](/v1/docs/custom-data-import) to bring any data to Supermetrics. - All [connections to the data sources can be shared](/v1/docs/about-shared-and-private-connections) among the team — a group of people who use Supermetrics together under a shared Supermetrics subscription. 2. [**Manage**](/v1/docs/manage) your data and gain more specific insights by transforming data with custom fields and blends. Move your data to a data warehouse for storage and work from there. - Transform your data using [Data blending](/v1/docs/data-blending) and [Custom fields](/v1/docs/custom-fields) - Manage large volumes of data in [Supermetrics Storage](/v1/docs/supermetrics-storage) or [other data warehouse destinations](/v1/docs/data-warehouses-and-cloud-storage) 3. [**Analyze and visualize**](/v1/docs/analyze) your data in reporting tools and dashboards, either directly on the Supermetrics platform, an AI tool, or in your data destination, such as Data Studio or Google Sheets. - Use [Data explorer](/v1/docs/data-explorer) to quickly interrogate your data - Visualize your data with [Dashboards](/v1/docs/dashboards) - Use [Insights agent](/v1/docs/insights-agent), an AI assistant, to ask questions in natural language and explore your data - Connect Supermetrics to AI tools, such as Claude, ChatGPT, or Copilot, using the [AI chats](/v1/docs/how-to-connect-supermetrics-to-ai-tools) - Take your data to [Google Sheets](/v1/docs/google-sheets) and create shareable reports easily - Use Supermetrics in [Data Studio](/v1/docs/data-studio) to visualize your data - Set up reports in [Excel](/v1/docs/excel) and have them automatically updated - Build robust reports in [Power BI](/v1/docs/power-bi) 4. [**Activate your data**](/v1/docs/activate)! Put the gathered data to work on platforms like LinkedIn to improve reporting accuracy, connect to target audiences, and set up automated workflows. ## What can I do with Supermetrics and how? Supermetrics is built for marketing data professionals who need to efficiently manage, analyze, visualize, and report on large datasets from diverse marketing channels. Supermetrics comes with many ways to put your data to work: - **Automate reporting and dashboarding**: Create automated reports and dashboards in your preferred reporting tool to get real-time insights without manual data wrangling. - Use the [Data explorer](/v1/docs/data-explorer) to validate your data, check the facts, do a quick comparison, and answer questions. - Use Supermetrics [Dashboards](/v1/docs/dashboards) to view and visualize data directly on the Supermetrics Hub. - Ask questions about your data from the AI-powered [Insights agent](/v1/docs/insights-agent) and generate visualizations, insights, and summaries of your data. - [Connect Supermetrics to your AI tools](/v1/docs/how-to-connect-supermetrics-to-ai-tools) to ask questions about your data. - Use our templates for various reporting tools to start visualizing your data in no time. [Visit our template gallery for all available templates](https://supermetrics.com/template-gallery). - **Transform data**: Clean, normalize, and combine data from different sources, and perform advanced transformations like sentiment analysis or image labeling using AI. - Use [Custom fields](/v1/docs/custom-fields) to pick the exact data you need to report. Use the advanced features to manipulate the data to suit your use case. - Use [Data blending](/v1/docs/data-blending) to bring together data from multiple sources for smooth reporting. - **Unify offline and online data**: Combine data from various sources, including offline media, to gain a holistic view of customer journeys and campaign performance. - Use [Custom Data Import](/v1/docs/custom-data-import) to work with your online and offline data. - **Stay on top of things**: Set up automatic refreshes and alerts for your reports. - Set up automatic refreshes for your reports in [Google Sheets](/v1/docs/how-to-create-and-manage-scheduled-refreshes-in-google-sheets) and [Excel](/v1/docs/how-to-set-up-scheduled-report-triggers-in-excel). - [Set up alerts for data warehouse destinations, Google Sheets, and Excel](/v1/docs/how-to-get-supermetrics-alerts-to-your-email-slack-or-microsoft-teams-channel), and be notified of anything important by email, on Slack, or on a Teams channel. ## Get to know practical examples Head over to our website to check out the [case studies](https://supermetrics.com/case-studies) to find out how our customers use Supermetrics. Also, our blog contains lots of [real-life use cases and examples](https://supermetrics.com/blog). The blog is also the place to go for news about the most recent product updates! ## Try Supermetrics for yourself Click **Try for free** to get started with your 14-day free trial and explore the possibilities. No credit card required.