---
title: "Walmart Connect (Search) metrics and dimensions"
slug: "walmart-connect-search-fields"
description: "Explore the Walmart Connect (Search) metrics and dimensions available through Supermetrics. Find the fields you need for your ideal marketing reports."
updated: 2026-07-15T07:00:37Z
published: 2026-07-15T07:00:37Z
canonical: "docs.supermetrics.com/walmart-connect-search-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Walmart Connect (Search) metrics and dimensions

> Supermetrics brings all your Walmart Connect (Search) data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

111 metrics61 dimensionsSearch fields

### AD GROUP

| \| ad_group_id \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group ID \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_group_id |
| \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group ID |
| Description | ID of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_name \| \| --- \| \| \\| Field label \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| User-defined label for a set of related ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group name \| \| Description \| User-defined label for a set of related ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_name |
| \| Field label \| Ad group name \| \| --- \| --- \| \| Description \| User-defined label for a set of related ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group name |
| Description | User-defined label for a set of related ads |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_status \| \| --- \| \| \\| Field label \\| Ad group status \\| \\| --- \\| --- \\| \\| Description \\| Current operational state of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group status \| \| Description \| Current operational state of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_status |
| \| Field label \| Ad group status \| \| --- \| --- \| \| Description \| Current operational state of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group status |
| Description | Current operational state of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD ITEM

| \| item_id \| \| --- \| \| \\| Field label \\| Item ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item ID \| \| Description \| ID of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| item_id |
| \| Field label \| Item ID \| \| --- \| --- \| \| Description \| ID of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Item ID |
| Description | ID of the item |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| item_name \| \| --- \| \| \\| Field label \\| Item name \\| \\| --- \\| --- \\| \\| Description \\| Name of the item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item name \| \| Description \| Name of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| item_name |
| \| Field label \| Item name \| \| --- \| --- \| \| Description \| Name of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Item name |
| Description | Name of the item |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| item_image \| \| --- \| \| \\| Field label \\| Item image \\| \\| --- \\| --- \\| \\| Description \\| Item Image URL for items else Logo URL for itemId ‘1001’ \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Item image \| \| Description \| Item Image URL for items else Logo URL for itemId ‘1001’ \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| \| Destinations \| Google Sheets \| |
| item_image |
| \| Field label \| Item image \| \| --- \| --- \| \| Description \| Item Image URL for items else Logo URL for itemId ‘1001’ \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| \| Destinations \| Google Sheets \| |
| Field label | Item image |
| Description | Item Image URL for items else Logo URL for itemId ‘1001’ |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| Destinations | Google Sheets |

### ATTRIBUTED PURCHASE

| \| advertised_item_id \| \| --- \| \| \\| Field label \\| Advertised item ID \\| \\| --- \\| --- \\| \\| Description \\| Item ID of the item advertised in the ad by the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertised item ID \| \| Description \| Item ID of the item advertised in the ad by the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| advertised_item_id |
| \| Field label \| Advertised item ID \| \| --- \| --- \| \| Description \| Item ID of the item advertised in the ad by the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertised item ID |
| Description | Item ID of the item advertised in the ad by the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| attribution_type \| \| --- \| \| \\| Field label \\| Attribution type \\| \\| --- \\| --- \\| \\| Description \\| Describes whether a purchase is attributed to a product advertised in the campaign or to other attribution logic. Values are : Advertised Other \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Attribution type \| \| Description \| Describes whether a purchase is attributed to a product advertised in the campaign or to other attribution logic. Values are : Advertised Other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| attribution_type |
| \| Field label \| Attribution type \| \| --- \| --- \| \| Description \| Describes whether a purchase is attributed to a product advertised in the campaign or to other attribution logic. Values are : Advertised Other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Attribution type |
| Description | Describes whether a purchase is attributed to a product advertised in the campaign or to other attribution logic. Values are : Advertised Other |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| purchased_item_id \| \| --- \| \| \\| Field label \\| Purchased item ID \\| \\| --- \\| --- \\| \\| Description \\| Item ID of the item purchased by the customer attributable to advertiser’s campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Purchased item ID \| \| Description \| Item ID of the item purchased by the customer attributable to advertiser’s campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| purchased_item_id |
| \| Field label \| Purchased item ID \| \| --- \| --- \| \| Description \| Item ID of the item purchased by the customer attributable to advertiser’s campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Purchased item ID |
| Description | Item ID of the item purchased by the customer attributable to advertiser’s campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| purchased_item_name \| \| --- \| \| \\| Field label \\| Purchased item name \\| \\| --- \\| --- \\| \\| Description \\| Item name of the item purchased by the customer attributable to advertiser’s campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Purchased item name \| \| Description \| Item name of the item purchased by the customer attributable to advertiser’s campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| purchased_item_name |
| \| Field label \| Purchased item name \| \| --- \| --- \| \| Description \| Item name of the item purchased by the customer attributable to advertiser’s campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Purchased item name |
| Description | Item name of the item purchased by the customer attributable to advertiser’s campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### BRAND

| \| brand \| \| --- \| \| \\| Field label \\| Brand \\| \\| --- \\| --- \\| \\| Description \\| Different brands of items in your campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Brand \| \| Description \| Different brands of items in your campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| brand |
| \| Field label \| Brand \| \| --- \| --- \| \| Description \| Different brands of items in your campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Brand |
| Description | Different brands of items in your campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### BUDGET

| \| avg_cap_out_time \| \| --- \| \| \\| Field label \\| Avg cap out time \\| \\| --- \\| --- \\| \\| Description \\| The average cap out time is the average time for which the campaign went out of budget in the last 7 days. This value is represented in military time e.g. 1000 refers to 10 AM \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Avg cap out time \| \| Description \| The average cap out time is the average time for which the campaign went out of budget in the last 7 days. This value is represented in military time e.g. 1000 refers to 10 AM \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| avg_cap_out_time |
| \| Field label \| Avg cap out time \| \| --- \| --- \| \| Description \| The average cap out time is the average time for which the campaign went out of budget in the last 7 days. This value is represented in military time e.g. 1000 refers to 10 AM \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Avg cap out time |
| Description | The average cap out time is the average time for which the campaign went out of budget in the last 7 days. This value is represented in military time e.g. 1000 refers to 10 AM |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| missed_clicks_lower \| \| --- \| \| \\| Field label \\| Missed clicks lower \\| \\| --- \\| --- \\| \\| Description \\| This field provides cumulative lower range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Missed clicks lower \| \| Description \| This field provides cumulative lower range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| missed_clicks_lower |
| \| Field label \| Missed clicks lower \| \| --- \| --- \| \| Description \| This field provides cumulative lower range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Missed clicks lower |
| Description | This field provides cumulative lower range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| missed_clicks_upper \| \| --- \| \| \\| Field label \\| Missed clicks upper \\| \\| --- \\| --- \\| \\| Description \\| This field provides cumulative upper range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Missed clicks upper \| \| Description \| This field provides cumulative upper range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| missed_clicks_upper |
| \| Field label \| Missed clicks upper \| \| --- \| --- \| \| Description \| This field provides cumulative upper range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Missed clicks upper |
| Description | This field provides cumulative upper range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| missed_impressions_lower \| \| --- \| \| \\| Field label \\| Missed impressions lower \\| \\| --- \\| --- \\| \\| Description \\| This field will provide cumulative lower range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Missed impressions lower \| \| Description \| This field will provide cumulative lower range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| missed_impressions_lower |
| \| Field label \| Missed impressions lower \| \| --- \| --- \| \| Description \| This field will provide cumulative lower range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Missed impressions lower |
| Description | This field will provide cumulative lower range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| missed_impressions_upper \| \| --- \| \| \\| Field label \\| Missed impressions upper \\| \\| --- \\| --- \\| \\| Description \\| This field will provide cumulative upper range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Missed impressions upper \| \| Description \| This field will provide cumulative upper range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| missed_impressions_upper |
| \| Field label \| Missed impressions upper \| \| --- \| --- \| \| Description \| This field will provide cumulative upper range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Missed impressions upper |
| Description | This field will provide cumulative upper range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| suggested_latest_daily_budget \| \| --- \| \| \\| Field label \\| Suggested latest daily budget \\| \\| --- \\| --- \\| \\| Description \\| This field provides the suggested latest daily budget recommendation to be applied to a campaign so that the campaign does not go out of budget \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Suggested latest daily budget \| \| Description \| This field provides the suggested latest daily budget recommendation to be applied to a campaign so that the campaign does not go out of budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| suggested_latest_daily_budget |
| \| Field label \| Suggested latest daily budget \| \| --- \| --- \| \| Description \| This field provides the suggested latest daily budget recommendation to be applied to a campaign so that the campaign does not go out of budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Suggested latest daily budget |
| Description | This field provides the suggested latest daily budget recommendation to be applied to a campaign so that the campaign does not go out of budget |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| suggested_latest_total_budget \| \| --- \| \| \\| Field label \\| Suggested latest total budget \\| \\| --- \\| --- \\| \\| Description \\| This field provides the suggested latest total budget recommendation to be applied to a campaign so that the campaign does not go out of budget \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Suggested latest total budget \| \| Description \| This field provides the suggested latest total budget recommendation to be applied to a campaign so that the campaign does not go out of budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| suggested_latest_total_budget |
| \| Field label \| Suggested latest total budget \| \| --- \| --- \| \| Description \| This field provides the suggested latest total budget recommendation to be applied to a campaign so that the campaign does not go out of budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Suggested latest total budget |
| Description | This field provides the suggested latest total budget recommendation to be applied to a campaign so that the campaign does not go out of budget |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CAMPAIGN

| \| campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_id |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_name |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | The name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_status \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Current operational state (e.g., active, paused) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| Current operational state (e.g., active, paused) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_status |
| \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| Current operational state (e.g., active, paused) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign status |
| Description | Current operational state (e.g., active, paused) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_type \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Overarching goal and structure of your ad strategy \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Overarching goal and structure of your ad strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_type |
| \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Overarching goal and structure of your ad strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign type |
| Description | Overarching goal and structure of your ad strategy |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bidding_strategy \| \| --- \| \| \\| Field label \\| Bidding strategy \\| \\| --- \\| --- \\| \\| Description \\| Method for determining ad placement cost \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bidding strategy \| \| Description \| Method for determining ad placement cost \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bidding_strategy |
| \| Field label \| Bidding strategy \| \| --- \| --- \| \| Description \| Method for determining ad placement cost \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bidding strategy |
| Description | Method for determining ad placement cost |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| budget_type \| \| --- \| \| \\| Field label \\| Budget type \\| \\| --- \\| --- \\| \\| Description \\| Structure of your spending limit (e.g., total, daily) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget type \| \| Description \| Structure of your spending limit (e.g., total, daily) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| budget_type |
| \| Field label \| Budget type \| \| --- \| --- \| \| Description \| Structure of your spending limit (e.g., total, daily) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Budget type |
| Description | Structure of your spending limit (e.g., total, daily) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| daily_budget \| \| --- \| \| \\| Field label \\| Daily budget \\| \\| --- \\| --- \\| \\| Description \\| Maximum spending per day \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Daily budget \| \| Description \| Maximum spending per day \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| daily_budget |
| \| Field label \| Daily budget \| \| --- \| --- \| \| Description \| Maximum spending per day \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Daily budget |
| Description | Maximum spending per day |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| total_budget \| \| --- \| \| \\| Field label \\| Total budget \\| \\| --- \\| --- \\| \\| Description \\| Maximum spending for the entire campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Total budget \| \| Description \| Maximum spending for the entire campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| total_budget |
| \| Field label \| Total budget \| \| --- \| --- \| \| Description \| Maximum spending for the entire campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Total budget |
| Description | Maximum spending for the entire campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| channel \| \| --- \| \| \\| Field label \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Platform where ads are displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel \| \| Description \| Platform where ads are displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| channel |
| \| Field label \| Channel \| \| --- \| --- \| \| Description \| Platform where ads are displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Channel |
| Description | Platform where ads are displayed |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targeting_type \| \| --- \| \| \\| Field label \\| Targeting type \\| \\| --- \\| --- \\| \\| Description \\| Method for defining your desired audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting type \| \| Description \| Method for defining your desired audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targeting_type |
| \| Field label \| Targeting type \| \| --- \| --- \| \| Description \| Method for defining your desired audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeting type |
| Description | Method for defining your desired audience |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| rollover \| \| --- \| \| \\| Field label \\| Rollover \\| \\| --- \\| --- \\| \\| Description \\| Indicates if unused budget carries over (Yes/No) \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Rollover \| \| Description \| Indicates if unused budget carries over (Yes/No) \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| rollover |
| \| Field label \| Rollover \| \| --- \| --- \| \| Description \| Indicates if unused budget carries over (Yes/No) \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Rollover |
| Description | Indicates if unused budget carries over (Yes/No) |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| start_date \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| Date when advertising begins \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| Date when advertising begins \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| start_date |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| Date when advertising begins \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | Date when advertising begins |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| end_date \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| Date when advertising is scheduled to end \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| Date when advertising is scheduled to end \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| end_date |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| Date when advertising is scheduled to end \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | Date when advertising is scheduled to end |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### CATEGORY

| \| category \| \| --- \| \| \\| Field label \\| Category \\| \\| --- \\| --- \\| \\| Description \\| Categories of the items in your campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Category \| \| Description \| Categories of the items in your campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| category |
| \| Field label \| Category \| \| --- \| --- \| \| Description \| Categories of the items in your campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Category |
| Description | Categories of the items in your campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEFAULT METRICS

| \| ad_spend \| \| --- \| \| \\| Field label \\| Ad spend \\| \\| --- \\| --- \\| \\| Description \\| The amount of budget spent in dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad spend \| \| Description \| The amount of budget spent in dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| ad_spend |
| \| Field label \| Ad spend \| \| --- \| --- \| \| Description \| The amount of budget spent in dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Ad spend |
| Description | The amount of budget spent in dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ad_spend_gbp \| \| --- \| \| \\| Field label \\| Ad spend (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The amount of budget spent converted to GBP \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Ad spend (GBP) \| \| Description \| The amount of budget spent converted to GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| ad_spend_gbp |
| \| Field label \| Ad spend (GBP) \| \| --- \| --- \| \| Description \| The amount of budget spent converted to GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Ad spend (GBP) |
| Description | The amount of budget spent converted to GBP |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| ad_spend_eur \| \| --- \| \| \\| Field label \\| Ad spend (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The amount of budget spent converted to EUR \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Ad spend (EUR) \| \| Description \| The amount of budget spent converted to EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| ad_spend_eur |
| \| Field label \| Ad spend (EUR) \| \| --- \| --- \| \| Description \| The amount of budget spent converted to EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Ad spend (EUR) |
| Description | The amount of budget spent converted to EUR |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of ads clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Number of ads clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Number of ads clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | Number of ads clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of ads shown \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Number of ads shown \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Number of ads shown \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Number of ads shown |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cpc \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click (Ad spend / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click (Ad spend / Clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click (Ad spend / Clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | Cost per click (Ad spend / Clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ctr \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-Through rate (Clicks / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-Through rate (Clicks / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ctr |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-Through rate (Clicks / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Click-Through rate (Clicks / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cpm \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per mille (Ad spend / Impressions * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per mille (Ad spend / Impressions * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per mille (Ad spend / Impressions * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Cost per mille (Ad spend / Impressions * 1000) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| roas_3days \| \| --- \| \| \\| Field label \\| ROAS (3d) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend (Attributed sales (3d) / Ad spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (3d) \| \| Description \| Return on ad spend (Attributed sales (3d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| roas_3days |
| \| Field label \| ROAS (3d) \| \| --- \| --- \| \| Description \| Return on ad spend (Attributed sales (3d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS (3d) |
| Description | Return on ad spend (Attributed sales (3d) / Ad spend) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| roas_14days \| \| --- \| \| \\| Field label \\| ROAS (14d) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend (Attributed sales (14d) / Ad spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (14d) \| \| Description \| Return on ad spend (Attributed sales (14d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| roas_14days |
| \| Field label \| ROAS (14d) \| \| --- \| --- \| \| Description \| Return on ad spend (Attributed sales (14d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS (14d) |
| Description | Return on ad spend (Attributed sales (14d) / Ad spend) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| roas_30days \| \| --- \| \| \\| Field label \\| ROAS (30d) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend (Attributed sales (30d) / Ad spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (30d) \| \| Description \| Return on ad spend (Attributed sales (30d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| roas_30days |
| \| Field label \| ROAS (30d) \| \| --- \| --- \| \| Description \| Return on ad spend (Attributed sales (30d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS (30d) |
| Description | Return on ad spend (Attributed sales (30d) / Ad spend) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### DEPRECATED

| \| brand_attributed_sales_30days \| \| --- \| \| \\| Field label \\| Brand attributed sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (30d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-07-15 \\| \| \| Field label \| Brand attributed sales (30d) \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (30d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| --- |
| brand_attributed_sales_30days |
| \| Field label \| Brand attributed sales (30d) \| \| --- \| --- \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (30d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| Field label | Brand attributed sales (30d) |
| Description | Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (30d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-07-15 |
| \| related_attributed_sales_30days \| \| --- \| \| \\| Field label \\| Related attributed sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (30d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 30 day click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-07-15 \\| \| \| Field label \| Related attributed sales (30d) \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (30d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 30 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| related_attributed_sales_30days |
| \| Field label \| Related attributed sales (30d) \| \| --- \| --- \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (30d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 30 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| Field label | Related attributed sales (30d) |
| Description | Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (30d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 30 day click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-07-15 |
| \| direct_attributed_sales_14days \| \| --- \| \| \\| Field label \\| Direct attributed sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (14d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-07-15 \\| \| \| Field label \| Direct attributed sales (14d) \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (14d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| direct_attributed_sales_14days |
| \| Field label \| Direct attributed sales (14d) \| \| --- \| --- \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (14d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| Field label | Direct attributed sales (14d) |
| Description | Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (14d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-07-15 |
| \| related_attributed_sales_14days \| \| --- \| \| \\| Field label \\| Related attributed sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (14d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 14 day click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-07-15 \\| \| \| Field label \| Related attributed sales (14d) \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (14d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 14 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| related_attributed_sales_14days |
| \| Field label \| Related attributed sales (14d) \| \| --- \| --- \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (14d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 14 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| Field label | Related attributed sales (14d) |
| Description | Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (14d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 14 day click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-07-15 |
| \| brand_attributed_sales_14days \| \| --- \| \| \\| Field label \\| Brand attributed sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (14d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-07-15 \\| \| \| Field label \| Brand attributed sales (14d) \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (14d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| brand_attributed_sales_14days |
| \| Field label \| Brand attributed sales (14d) \| \| --- \| --- \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (14d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| Field label | Brand attributed sales (14d) |
| Description | Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (14d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-07-15 |
| \| related_attributed_sales_3days \| \| --- \| \| \\| Field label \\| Related attributed sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (3d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 3 day click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-07-15 \\| \| \| Field label \| Related attributed sales (3d) \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (3d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 3 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| related_attributed_sales_3days |
| \| Field label \| Related attributed sales (3d) \| \| --- \| --- \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (3d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 3 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| Field label | Related attributed sales (3d) |
| Description | Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (3d)'. Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 3 day click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-07-15 |
| \| direct_attributed_sales_3days \| \| --- \| \| \\| Field label \\| Direct attributed sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (3d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-07-15 \\| \| \| Field label \| Direct attributed sales (3d) \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (3d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| direct_attributed_sales_3days |
| \| Field label \| Direct attributed sales (3d) \| \| --- \| --- \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (3d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| Field label | Direct attributed sales (3d) |
| Description | Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (3d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-07-15 |
| \| brand_attributed_sales_3days \| \| --- \| \| \\| Field label \\| Brand attributed sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (3d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-07-15 \\| \| \| Field label \| Brand attributed sales (3d) \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (3d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| brand_attributed_sales_3days |
| \| Field label \| Brand attributed sales (3d) \| \| --- \| --- \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (3d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| Field label | Brand attributed sales (3d) |
| Description | Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Other SKU sales (3d)'. Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-07-15 |
| \| direct_attributed_sales_30days \| \| --- \| \| \\| Field label \\| Direct attributed sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (30d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-07-15 \\| \| \| Field label \| Direct attributed sales (30d) \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (30d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| direct_attributed_sales_30days |
| \| Field label \| Direct attributed sales (30d) \| \| --- \| --- \| \| Description \| Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (30d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-07-15 \| |
| Field label | Direct attributed sales (30d) |
| Description | Deprecated by Walmart API (Jul 15, 2026). Migrate to 'Advertised SKU sales (30d)'. Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-07-15 |

### KEYWORD

| \| keyword_id \| \| --- \| \| \\| Field label \\| Keyword ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword ID \| \| Description \| ID of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| keyword_id |
| \| Field label \| Keyword ID \| \| --- \| --- \| \| Description \| ID of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Keyword ID |
| Description | ID of the keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bidded_keyword \| \| --- \| \| \\| Field label \\| Bidded keyword \\| \\| --- \\| --- \\| \\| Description \\| Actual Keyword that was used in bidding \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bidded keyword \| \| Description \| Actual Keyword that was used in bidding \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bidded_keyword |
| \| Field label \| Bidded keyword \| \| --- \| --- \| \| Description \| Actual Keyword that was used in bidding \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bidded keyword |
| Description | Actual Keyword that was used in bidding |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| searched_keyword \| \| --- \| \| \\| Field label \\| Searched keyword \\| \\| --- \\| --- \\| \\| Description \\| Search query entered by the site visitor \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Searched keyword \| \| Description \| Search query entered by the site visitor \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| searched_keyword |
| \| Field label \| Searched keyword \| \| --- \| --- \| \| Description \| Search query entered by the site visitor \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Searched keyword |
| Description | Search query entered by the site visitor |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| match_type \| \| --- \| \| \\| Field label \\| Match type \\| \\| --- \\| --- \\| \\| Description \\| Match type is a set of options to decide matching criteria for keywords \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Match type \| \| Description \| Match type is a set of options to decide matching criteria for keywords \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| match_type |
| \| Field label \| Match type \| \| --- \| --- \| \| Description \| Match type is a set of options to decide matching criteria for keywords \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Match type |
| Description | Match type is a set of options to decide matching criteria for keywords |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### ORDERS

| \| attributed_orders_3days \| \| --- \| \| \\| Field label \\| Attributed orders (3d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed orders placed over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed orders (3d) \| \| Description \| Total attributed orders placed over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| attributed_orders_3days |
| \| Field label \| Attributed orders (3d) \| \| --- \| --- \| \| Description \| Total attributed orders placed over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed orders (3d) |
| Description | Total attributed orders placed over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_orders_3days \| \| --- \| \| \\| Field label \\| In-store orders (3d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed orders over 3 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store orders (3d) \| \| Description \| (Beta) In-store total attributed orders over 3 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_orders_3days |
| \| Field label \| In-store orders (3d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed orders over 3 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store orders (3d) |
| Description | (Beta) In-store total attributed orders over 3 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_orders_3days \| \| --- \| \| \\| Field label \\| New-to-brand orders (3d) \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand orders (3d) \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_orders_3days |
| \| Field label \| New-to-brand orders (3d) \| \| --- \| --- \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand orders (3d) |
| Description | The number of first-time orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_orders_3days \| \| --- \| \| \\| Field label \\| Total complete view orders (3d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks orders that are attributed to a full ad view within a 3-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view orders (3d) \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 3-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_orders_3days |
| \| Field label \| Total complete view orders (3d) \| \| --- \| --- \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 3-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view orders (3d) |
| Description | This metric tracks orders that are attributed to a full ad view within a 3-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_orders_3days \| \| --- \| \| \\| Field label \\| View-through orders (3d) \\| \\| --- \\| --- \\| \\| Description \\| This evaluates the orders credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU orders and excluding other orders \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through orders (3d) \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_orders_3days |
| \| Field label \| View-through orders (3d) \| \| --- \| --- \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through orders (3d) |
| Description | This evaluates the orders credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU orders and excluding other orders |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributed_orders_14days \| \| --- \| \| \\| Field label \\| Attributed orders (14d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed orders placed over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed orders (14d) \| \| Description \| Total attributed orders placed over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attributed_orders_14days |
| \| Field label \| Attributed orders (14d) \| \| --- \| --- \| \| Description \| Total attributed orders placed over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed orders (14d) |
| Description | Total attributed orders placed over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_orders_14days \| \| --- \| \| \\| Field label \\| In-store orders (14d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed orders over 14 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store orders (14d) \| \| Description \| (Beta) In-store total attributed orders over 14 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_orders_14days |
| \| Field label \| In-store orders (14d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed orders over 14 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store orders (14d) |
| Description | (Beta) In-store total attributed orders over 14 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_orders_14days \| \| --- \| \| \\| Field label \\| New-to-brand orders (14d) \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand orders (14d) \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_orders_14days |
| \| Field label \| New-to-brand orders (14d) \| \| --- \| --- \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand orders (14d) |
| Description | The number of first-time orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_orders_14days \| \| --- \| \| \\| Field label \\| Total complete view orders (14d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks orders that are attributed to a full ad view within a 14-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view orders (14d) \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 14-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_orders_14days |
| \| Field label \| Total complete view orders (14d) \| \| --- \| --- \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 14-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view orders (14d) |
| Description | This metric tracks orders that are attributed to a full ad view within a 14-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_orders_14days \| \| --- \| \| \\| Field label \\| View-through orders (14d) \\| \\| --- \\| --- \\| \\| Description \\| This evaluates the orders credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU orders and excluding other orders \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through orders (14d) \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_orders_14days |
| \| Field label \| View-through orders (14d) \| \| --- \| --- \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through orders (14d) |
| Description | This evaluates the orders credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU orders and excluding other orders |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributed_orders_30days \| \| --- \| \| \\| Field label \\| Attributed orders (30d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed orders placed over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed orders (30d) \| \| Description \| Total attributed orders placed over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attributed_orders_30days |
| \| Field label \| Attributed orders (30d) \| \| --- \| --- \| \| Description \| Total attributed orders placed over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed orders (30d) |
| Description | Total attributed orders placed over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_orders_30days \| \| --- \| \| \\| Field label \\| In-store orders (30d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed orders over 30 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store orders (30d) \| \| Description \| (Beta) In-store total attributed orders over 30 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_orders_30days |
| \| Field label \| In-store orders (30d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed orders over 30 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store orders (30d) |
| Description | (Beta) In-store total attributed orders over 30 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_orders_30days \| \| --- \| \| \\| Field label \\| New-to-brand orders (30d) \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand orders (30d) \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_orders_30days |
| \| Field label \| New-to-brand orders (30d) \| \| --- \| --- \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand orders (30d) |
| Description | The number of first-time orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_orders_30days \| \| --- \| \| \\| Field label \\| Total complete view orders (30d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks orders that are attributed to a full ad view within a 30-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view orders (30d) \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 30-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_orders_30days |
| \| Field label \| Total complete view orders (30d) \| \| --- \| --- \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 30-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view orders (30d) |
| Description | This metric tracks orders that are attributed to a full ad view within a 30-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_orders_30days \| \| --- \| \| \\| Field label \\| View-through orders (30d) \\| \\| --- \\| --- \\| \\| Description \\| This evaluates the orders credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU orders and excluding other orders \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through orders (30d) \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_orders_30days |
| \| Field label \| View-through orders (30d) \| \| --- \| --- \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through orders (30d) |
| Description | This evaluates the orders credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU orders and excluding other orders |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PAGE TYPE

| \| page_type \| \| --- \| \| \\| Field label \\| Page type \\| \\| --- \\| --- \\| \\| Description \\| Different page types for page specific reports \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page type \| \| Description \| Different page types for page specific reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| page_type |
| \| Field label \| Page type \| \| --- \| --- \| \| Description \| Different page types for page specific reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Page type |
| Description | Different page types for page specific reports |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PLACEMENT

| \| placement \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| The location or placement to serve ads for keyword campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| The location or placement to serve ads for keyword campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| placement |
| \| Field label \| Placement \| \| --- \| --- \| \| Description \| The location or placement to serve ads for keyword campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Placement |
| Description | The location or placement to serve ads for keyword campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PLATFORM

| \| platform \| \| --- \| \| \\| Field label \\| Platform \\| \\| --- \\| --- \\| \\| Description \\| The platform where the campaign is running \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Platform \| \| Description \| The platform where the campaign is running \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| platform |
| \| Field label \| Platform \| \| --- \| --- \| \| Description \| The platform where the campaign is running \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Platform |
| Description | The platform where the campaign is running |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REVENUE

| \| complete_view_revenue_3days \| \| --- \| \| \\| Field label \\| Complete view revenue (3d) \\| \\| --- \\| --- \\| \\| Description \\| These metric tracks sales that are attributed to a full ad view within a 3-day window. It includes only the sales for the Advertisers SKU \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Complete view revenue (3d) \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 3-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| complete_view_revenue_3days |
| \| Field label \| Complete view revenue (3d) \| \| --- \| --- \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 3-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Complete view revenue (3d) |
| Description | These metric tracks sales that are attributed to a full ad view within a 3-day window. It includes only the sales for the Advertisers SKU |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| halo_complete_view_revenue_3days \| \| --- \| \| \\| Field label \\| Halo complete view revenue (3d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks sales attributed to a full ad view over a 3-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Halo complete view revenue (3d) \| \| Description \| This metric tracks sales attributed to a full ad view over a 3-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| halo_complete_view_revenue_3days |
| \| Field label \| Halo complete view revenue (3d) \| \| --- \| --- \| \| Description \| This metric tracks sales attributed to a full ad view over a 3-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Halo complete view revenue (3d) |
| Description | This metric tracks sales attributed to a full ad view over a 3-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ntb_revenue_3days \| \| --- \| \| \\| Field label \\| New-to-brand revenue (3d) \\| \\| --- \\| --- \\| \\| Description \\| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New-to-brand revenue (3d) \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ntb_revenue_3days |
| \| Field label \| New-to-brand revenue (3d) \| \| --- \| --- \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | New-to-brand revenue (3d) |
| Description | The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| complete_view_revenue_14days \| \| --- \| \| \\| Field label \\| Complete view revenue (14d) \\| \\| --- \\| --- \\| \\| Description \\| These metric tracks sales that are attributed to a full ad view within a 14-day window. It includes only the sales for the Advertisers SKU \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Complete view revenue (14d) \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 14-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| complete_view_revenue_14days |
| \| Field label \| Complete view revenue (14d) \| \| --- \| --- \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 14-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Complete view revenue (14d) |
| Description | These metric tracks sales that are attributed to a full ad view within a 14-day window. It includes only the sales for the Advertisers SKU |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| halo_complete_view_revenue_14days \| \| --- \| \| \\| Field label \\| Halo complete view revenue (14d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks sales attributed to a full ad view over a 14-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Halo complete view revenue (14d) \| \| Description \| This metric tracks sales attributed to a full ad view over a 14-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| halo_complete_view_revenue_14days |
| \| Field label \| Halo complete view revenue (14d) \| \| --- \| --- \| \| Description \| This metric tracks sales attributed to a full ad view over a 14-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Halo complete view revenue (14d) |
| Description | This metric tracks sales attributed to a full ad view over a 14-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ntb_revenue_14days \| \| --- \| \| \\| Field label \\| New-to-brand revenue (14d) \\| \\| --- \\| --- \\| \\| Description \\| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New-to-brand revenue (14d) \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ntb_revenue_14days |
| \| Field label \| New-to-brand revenue (14d) \| \| --- \| --- \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | New-to-brand revenue (14d) |
| Description | The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| complete_view_revenue_30days \| \| --- \| \| \\| Field label \\| Complete view revenue (30d) \\| \\| --- \\| --- \\| \\| Description \\| These metric tracks sales that are attributed to a full ad view within a 30-day window. It includes only the sales for the Advertisers SKU \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Complete view revenue (30d) \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 30-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| complete_view_revenue_30days |
| \| Field label \| Complete view revenue (30d) \| \| --- \| --- \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 30-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Complete view revenue (30d) |
| Description | These metric tracks sales that are attributed to a full ad view within a 30-day window. It includes only the sales for the Advertisers SKU |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| halo_complete_view_revenue_30days \| \| --- \| \| \\| Field label \\| Halo complete view revenue (30d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks sales attributed to a full ad view over a 30-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Halo complete view revenue (30d) \| \| Description \| This metric tracks sales attributed to a full ad view over a 30-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| halo_complete_view_revenue_30days |
| \| Field label \| Halo complete view revenue (30d) \| \| --- \| --- \| \| Description \| This metric tracks sales attributed to a full ad view over a 30-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Halo complete view revenue (30d) |
| Description | This metric tracks sales attributed to a full ad view over a 30-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ntb_revenue_30days \| \| --- \| \| \\| Field label \\| New-to-brand revenue (30d) \\| \\| --- \\| --- \\| \\| Description \\| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New-to-brand revenue (30d) \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ntb_revenue_30days |
| \| Field label \| New-to-brand revenue (30d) \| \| --- \| --- \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | New-to-brand revenue (30d) |
| Description | The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### SALES

| \| advertised_sku_sales_3days \| \| --- \| \| \\| Field label \\| Advertised SKU sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Advertised SKU sales (3d) \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| advertised_sku_sales_3days |
| \| Field label \| Advertised SKU sales (3d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Advertised SKU sales (3d) |
| Description | Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributed_sales_3days \| \| --- \| \| \\| Field label \\| Attributed sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed sales revenue made from units sold over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Attributed sales (3d) \| \| Description \| Total attributed sales revenue made from units sold over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributed_sales_3days |
| \| Field label \| Attributed sales (3d) \| \| --- \| --- \| \| Description \| Total attributed sales revenue made from units sold over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Attributed sales (3d) |
| Description | Total attributed sales revenue made from units sold over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_advertised_sales_3days \| \| --- \| \| \\| Field label \\| In-store advertised sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 3 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store advertised sales (3d) \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_advertised_sales_3days |
| \| Field label \| In-store advertised sales (3d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store advertised sales (3d) |
| Description | (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 3 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_attributed_sales_3days \| \| --- \| \| \\| Field label \\| In-store attributed sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed sales revenue made from units sold, over 3 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store attributed sales (3d) \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_attributed_sales_3days |
| \| Field label \| In-store attributed sales (3d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store attributed sales (3d) |
| Description | (Beta) In-store total attributed sales revenue made from units sold, over 3 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_other_sales_3days \| \| --- \| \| \\| Field label \\| In-store other sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 3 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store other sales (3d) \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_other_sales_3days |
| \| Field label \| In-store other sales (3d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store other sales (3d) |
| Description | (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 3 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| other_sku_sales_3days \| \| --- \| \| \\| Field label \\| Other SKU sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Other SKU sales (3d) \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| other_sku_sales_3days |
| \| Field label \| Other SKU sales (3d) \| \| --- \| --- \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Other SKU sales (3d) |
| Description | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_sales_3days \| \| --- \| \| \\| Field label \\| Total sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| The total product sales that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total sales (3d) \| \| Description \| The total product sales that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_sales_3days |
| \| Field label \| Total sales (3d) \| \| --- \| --- \| \| Description \| The total product sales that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total sales (3d) |
| Description | The total product sales that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| view_through_sales_3days \| \| --- \| \| \\| Field label \\| View-through sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the sales credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU sales and excluding other sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through sales (3d) \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU sales and excluding other sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| view_through_sales_3days |
| \| Field label \| View-through sales (3d) \| \| --- \| --- \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU sales and excluding other sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | View-through sales (3d) |
| Description | This calculates the sales credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU sales and excluding other sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| advertised_sku_sales_14days \| \| --- \| \| \\| Field label \\| Advertised SKU sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Advertised SKU sales (14d) \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| advertised_sku_sales_14days |
| \| Field label \| Advertised SKU sales (14d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Advertised SKU sales (14d) |
| Description | Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributed_sales_14days \| \| --- \| \| \\| Field label \\| Attributed sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed sales revenue made from units sold over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Attributed sales (14d) \| \| Description \| Total attributed sales revenue made from units sold over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributed_sales_14days |
| \| Field label \| Attributed sales (14d) \| \| --- \| --- \| \| Description \| Total attributed sales revenue made from units sold over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Attributed sales (14d) |
| Description | Total attributed sales revenue made from units sold over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_advertised_sales_14days \| \| --- \| \| \\| Field label \\| In-store advertised sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 14 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store advertised sales (14d) \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_advertised_sales_14days |
| \| Field label \| In-store advertised sales (14d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store advertised sales (14d) |
| Description | (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 14 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_attributed_sales_14days \| \| --- \| \| \\| Field label \\| In-store attributed sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed sales revenue made from units sold, over 14 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store attributed sales (14d) \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_attributed_sales_14days |
| \| Field label \| In-store attributed sales (14d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store attributed sales (14d) |
| Description | (Beta) In-store total attributed sales revenue made from units sold, over 14 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_other_sales_14days \| \| --- \| \| \\| Field label \\| In-store other sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 14 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store other sales (14d) \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_other_sales_14days |
| \| Field label \| In-store other sales (14d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store other sales (14d) |
| Description | (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 14 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| other_sku_sales_14days \| \| --- \| \| \\| Field label \\| Other SKU sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Other SKU sales (14d) \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| other_sku_sales_14days |
| \| Field label \| Other SKU sales (14d) \| \| --- \| --- \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Other SKU sales (14d) |
| Description | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_sales_14days \| \| --- \| \| \\| Field label \\| Total sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| The total product sales that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total sales (14d) \| \| Description \| The total product sales that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_sales_14days |
| \| Field label \| Total sales (14d) \| \| --- \| --- \| \| Description \| The total product sales that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total sales (14d) |
| Description | The total product sales that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| view_through_sales_14days \| \| --- \| \| \\| Field label \\| View-through sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the sales credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU sales and excluding other sales. Note: only for Advertised attributed sales, the attributed sales are measured after a 2-second view \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through sales (14d) \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU sales and excluding other sales. Note: only for Advertised attributed sales, the attributed sales are measured after a 2-second view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| view_through_sales_14days |
| \| Field label \| View-through sales (14d) \| \| --- \| --- \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU sales and excluding other sales. Note: only for Advertised attributed sales, the attributed sales are measured after a 2-second view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | View-through sales (14d) |
| Description | This calculates the sales credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU sales and excluding other sales. Note: only for Advertised attributed sales, the attributed sales are measured after a 2-second view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| advertised_sku_sales_30days \| \| --- \| \| \\| Field label \\| Advertised SKU sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Advertised SKU sales (30d) \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| advertised_sku_sales_30days |
| \| Field label \| Advertised SKU sales (30d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Advertised SKU sales (30d) |
| Description | Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributed_sales_30days \| \| --- \| \| \\| Field label \\| Attributed sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Total sales revenue made from units sold over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Attributed sales (30d) \| \| Description \| Total sales revenue made from units sold over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributed_sales_30days |
| \| Field label \| Attributed sales (30d) \| \| --- \| --- \| \| Description \| Total sales revenue made from units sold over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Attributed sales (30d) |
| Description | Total sales revenue made from units sold over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_advertised_sales_30days \| \| --- \| \| \\| Field label \\| In-store advertised sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 30 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store advertised sales (30d) \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_advertised_sales_30days |
| \| Field label \| In-store advertised sales (30d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store advertised sales (30d) |
| Description | (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 30 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_attributed_sales_30days \| \| --- \| \| \\| Field label \\| In-store attributed sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed sales revenue made from units sold, over 30 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store attributed sales (30d) \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_attributed_sales_30days |
| \| Field label \| In-store attributed sales (30d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store attributed sales (30d) |
| Description | (Beta) In-store total attributed sales revenue made from units sold, over 30 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_other_sales_30days \| \| --- \| \| \\| Field label \\| In-store other sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 30 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store other sales (30d) \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_other_sales_30days |
| \| Field label \| In-store other sales (30d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store other sales (30d) |
| Description | (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 30 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| other_sku_sales_30days \| \| --- \| \| \\| Field label \\| Other SKU sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Other SKU sales (30d) \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| other_sku_sales_30days |
| \| Field label \| Other SKU sales (30d) \| \| --- \| --- \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Other SKU sales (30d) |
| Description | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_sales_30days \| \| --- \| \| \\| Field label \\| Total sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| The total product sales that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total sales (30d) \| \| Description \| The total product sales that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_sales_30days |
| \| Field label \| Total sales (30d) \| \| --- \| --- \| \| Description \| The total product sales that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total sales (30d) |
| Description | The total product sales that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| view_through_sales_30days \| \| --- \| \| \\| Field label \\| View-through sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the sales credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU sales and excluding other sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through sales (30d) \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU sales and excluding other sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| view_through_sales_30days |
| \| Field label \| View-through sales (30d) \| \| --- \| --- \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU sales and excluding other sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | View-through sales (30d) |
| Description | This calculates the sales credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU sales and excluding other sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### SEARCH IMPRESSION

| \| searched_keyword_impression_rank \| \| --- \| \| \\| Field label \\| Searched keyword impression rank \\| \\| --- \\| --- \\| \\| Description \\| Rank of search term, determined based on raw count of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Searched keyword impression rank \| \| Description \| Rank of search term, determined based on raw count of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| searched_keyword_impression_rank |
| \| Field label \| Searched keyword impression rank \| \| --- \| --- \| \| Description \| Rank of search term, determined based on raw count of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Searched keyword impression rank |
| Description | Rank of search term, determined based on raw count of impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| searched_keyword_impression_share \| \| --- \| \| \\| Field label \\| Searched keyword impression share \\| \\| --- \\| --- \\| \\| Description \\| Impressions for a search term /Total eligible impressions for that search term \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Searched keyword impression share \| \| Description \| Impressions for a search term /Total eligible impressions for that search term \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| searched_keyword_impression_share |
| \| Field label \| Searched keyword impression share \| \| --- \| --- \| \| Description \| Impressions for a search term /Total eligible impressions for that search term \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Searched keyword impression share |
| Description | Impressions for a search term /Total eligible impressions for that search term |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| tos_searched_keyword_impression_rank \| \| --- \| \| \\| Field label \\| Tos searched keyword impression rank \\| \\| --- \\| --- \\| \\| Description \\| Top of Search – Search term Impression rank \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Tos searched keyword impression rank \| \| Description \| Top of Search – Search term Impression rank \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| tos_searched_keyword_impression_rank |
| \| Field label \| Tos searched keyword impression rank \| \| --- \| --- \| \| Description \| Top of Search – Search term Impression rank \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Tos searched keyword impression rank |
| Description | Top of Search – Search term Impression rank |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| tos_searched_keyword_impression_share \| \| --- \| \| \\| Field label \\| Tos searched keyword impression share \\| \\| --- \\| --- \\| \\| Description \\| Top of Search – Search term Impression share \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Tos searched keyword impression share \| \| Description \| Top of Search – Search term Impression share \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| tos_searched_keyword_impression_share |
| \| Field label \| Tos searched keyword impression share \| \| --- \| --- \| \| Description \| Top of Search – Search term Impression share \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Tos searched keyword impression share |
| Description | Top of Search – Search term Impression share |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week_iso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| year_month |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| year_week |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| year_week_iso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| week_iso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| day_of_month |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| day_of_week_name |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| day_of_week_name_iso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| atom |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| month_of \| \| --- \| \| \\| Field label \\| Month of \\| \\| --- \\| --- \\| \\| Description \\| The first day of the month-long window for the corresponding data. This field is valid only for the Search Term Impression Report \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month of \| \| Description \| The first day of the month-long window for the corresponding data. This field is valid only for the Search Term Impression Report \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month_of |
| \| Field label \| Month of \| \| --- \| --- \| \| Description \| The first day of the month-long window for the corresponding data. This field is valid only for the Search Term Impression Report \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month of |
| Description | The first day of the month-long window for the corresponding data. This field is valid only for the Search Term Impression Report |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| week_of \| \| --- \| \| \\| Field label \\| Week of \\| \\| --- \\| --- \\| \\| Description \\| The first day of the week-long window for the corresponding data. This field is valid only for the Search Term Impression Report \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week of \| \| Description \| The first day of the week-long window for the corresponding data. This field is valid only for the Search Term Impression Report \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week_of |
| \| Field label \| Week of \| \| --- \| --- \| \| Description \| The first day of the week-long window for the corresponding data. This field is valid only for the Search Term Impression Report \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week of |
| Description | The first day of the week-long window for the corresponding data. This field is valid only for the Search Term Impression Report |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |

### UNITS

| \| advertised_sku_units_3days \| \| --- \| \| \\| Field label \\| Advertised SKU units (3d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from the direct click of the advertised SKU, over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Advertised SKU units (3d) \| \| Description \| Units generated from the direct click of the advertised SKU, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| advertised_sku_units_3days |
| \| Field label \| Advertised SKU units (3d) \| \| --- \| --- \| \| Description \| Units generated from the direct click of the advertised SKU, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Advertised SKU units (3d) |
| Description | Units generated from the direct click of the advertised SKU, over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributed_units_3days \| \| --- \| \| \\| Field label \\| Attributed units (3d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed units sold over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed units (3d) \| \| Description \| Total attributed units sold over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attributed_units_3days |
| \| Field label \| Attributed units (3d) \| \| --- \| --- \| \| Description \| Total attributed units sold over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed units (3d) |
| Description | Total attributed units sold over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_units_sold_3days \| \| --- \| \| \\| Field label \\| In-store units sold (3d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed units, over 3 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store units sold (3d) \| \| Description \| (Beta) In-store total attributed units, over 3 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_units_sold_3days |
| \| Field label \| In-store units sold (3d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed units, over 3 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store units sold (3d) |
| Description | (Beta) In-store total attributed units, over 3 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_units_3days \| \| --- \| \| \\| Field label \\| New-to-brand units (3d) \\| \\| --- \\| --- \\| \\| Description \\| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand units (3d) \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_units_3days |
| \| Field label \| New-to-brand units (3d) \| \| --- \| --- \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand units (3d) |
| Description | The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| other_sku_units_3days \| \| --- \| \| \\| Field label \\| Other SKU units (3d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from direct click of same brand as the advertised item over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Other SKU units (3d) \| \| Description \| Units generated from direct click of same brand as the advertised item over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| other_sku_units_3days |
| \| Field label \| Other SKU units (3d) \| \| --- \| --- \| \| Description \| Units generated from direct click of same brand as the advertised item over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Other SKU units (3d) |
| Description | Units generated from direct click of same brand as the advertised item over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_units_3days \| \| --- \| \| \\| Field label \\| Total complete view units (3d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks the units sold, attributed to a full ad view within a 3-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view units (3d) \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 3-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_units_3days |
| \| Field label \| Total complete view units (3d) \| \| --- \| --- \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 3-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view units (3d) |
| Description | This metric tracks the units sold, attributed to a full ad view within a 3-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_units_3days \| \| --- \| \| \\| Field label \\| Total units (3d) \\| \\| --- \\| --- \\| \\| Description \\| The total units that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total units (3d) \| \| Description \| The total units that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_units_3days |
| \| Field label \| Total units (3d) \| \| --- \| --- \| \| Description \| The total units that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total units (3d) |
| Description | The total units that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_units_sold_3days \| \| --- \| \| \\| Field label \\| View-through units sold (3d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the units sold by attributing them to ad views (MRC defined view) within a 3-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through units sold (3d) \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 3-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_units_sold_3days |
| \| Field label \| View-through units sold (3d) \| \| --- \| --- \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 3-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through units sold (3d) |
| Description | This calculates the units sold by attributing them to ad views (MRC defined view) within a 3-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| advertised_sku_units_14days \| \| --- \| \| \\| Field label \\| Advertised SKU units (14d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from the direct click of the advertised SKU, over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Advertised SKU units (14d) \| \| Description \| Units generated from the direct click of the advertised SKU, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| advertised_sku_units_14days |
| \| Field label \| Advertised SKU units (14d) \| \| --- \| --- \| \| Description \| Units generated from the direct click of the advertised SKU, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Advertised SKU units (14d) |
| Description | Units generated from the direct click of the advertised SKU, over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributed_units_14days \| \| --- \| \| \\| Field label \\| Attributed units (14d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed units sold over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed units (14d) \| \| Description \| Total attributed units sold over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attributed_units_14days |
| \| Field label \| Attributed units (14d) \| \| --- \| --- \| \| Description \| Total attributed units sold over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed units (14d) |
| Description | Total attributed units sold over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_units_sold_14days \| \| --- \| \| \\| Field label \\| In-store units sold (14d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed units, over 14 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store units sold (14d) \| \| Description \| (Beta) In-store total attributed units, over 14 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_units_sold_14days |
| \| Field label \| In-store units sold (14d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed units, over 14 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store units sold (14d) |
| Description | (Beta) In-store total attributed units, over 14 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_units_14days \| \| --- \| \| \\| Field label \\| New-to-brand units (14d) \\| \\| --- \\| --- \\| \\| Description \\| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand units (14d) \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_units_14days |
| \| Field label \| New-to-brand units (14d) \| \| --- \| --- \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand units (14d) |
| Description | The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| other_sku_units_14days \| \| --- \| \| \\| Field label \\| Other SKU units (14d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from direct click of same brand as the advertised item over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Other SKU units (14d) \| \| Description \| Units generated from direct click of same brand as the advertised item over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| other_sku_units_14days |
| \| Field label \| Other SKU units (14d) \| \| --- \| --- \| \| Description \| Units generated from direct click of same brand as the advertised item over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Other SKU units (14d) |
| Description | Units generated from direct click of same brand as the advertised item over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_units_14days \| \| --- \| \| \\| Field label \\| Total complete view units (14d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks the units sold, attributed to a full ad view within a 14-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view units (14d) \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 14-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_units_14days |
| \| Field label \| Total complete view units (14d) \| \| --- \| --- \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 14-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view units (14d) |
| Description | This metric tracks the units sold, attributed to a full ad view within a 14-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_units_14days \| \| --- \| \| \\| Field label \\| Total units (14d) \\| \\| --- \\| --- \\| \\| Description \\| The total units that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total units (14d) \| \| Description \| The total units that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_units_14days |
| \| Field label \| Total units (14d) \| \| --- \| --- \| \| Description \| The total units that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total units (14d) |
| Description | The total units that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_units_sold_14days \| \| --- \| \| \\| Field label \\| View-through units sold (14d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the units sold by attributing them to ad views (MRC defined view) within a 14-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through units sold (14d) \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 14-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_units_sold_14days |
| \| Field label \| View-through units sold (14d) \| \| --- \| --- \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 14-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through units sold (14d) |
| Description | This calculates the units sold by attributing them to ad views (MRC defined view) within a 14-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| advertised_sku_units_30days \| \| --- \| \| \\| Field label \\| Advertised SKU units (30d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from the direct click of the advertised SKU, over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Advertised SKU units (30d) \| \| Description \| Units generated from the direct click of the advertised SKU, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| advertised_sku_units_30days |
| \| Field label \| Advertised SKU units (30d) \| \| --- \| --- \| \| Description \| Units generated from the direct click of the advertised SKU, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Advertised SKU units (30d) |
| Description | Units generated from the direct click of the advertised SKU, over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributed_units_30days \| \| --- \| \| \\| Field label \\| Attributed units (30d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed units sold over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed units (30d) \| \| Description \| Total attributed units sold over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attributed_units_30days |
| \| Field label \| Attributed units (30d) \| \| --- \| --- \| \| Description \| Total attributed units sold over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed units (30d) |
| Description | Total attributed units sold over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_units_sold_30days \| \| --- \| \| \\| Field label \\| In-store units sold (30d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed units, over 30 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store units sold (30d) \| \| Description \| (Beta) In-store total attributed units, over 30 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_units_sold_30days |
| \| Field label \| In-store units sold (30d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed units, over 30 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store units sold (30d) |
| Description | (Beta) In-store total attributed units, over 30 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_units_30days \| \| --- \| \| \\| Field label \\| New-to-brand units (30d) \\| \\| --- \\| --- \\| \\| Description \\| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand units (30d) \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_units_30days |
| \| Field label \| New-to-brand units (30d) \| \| --- \| --- \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand units (30d) |
| Description | The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| other_sku_units_30days \| \| --- \| \| \\| Field label \\| Other SKU units (30d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from direct click of same brand as the advertised item over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Other SKU units (30d) \| \| Description \| Units generated from direct click of same brand as the advertised item over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| other_sku_units_30days |
| \| Field label \| Other SKU units (30d) \| \| --- \| --- \| \| Description \| Units generated from direct click of same brand as the advertised item over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Other SKU units (30d) |
| Description | Units generated from direct click of same brand as the advertised item over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_units_30days \| \| --- \| \| \\| Field label \\| Total complete view units (30d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks the units sold, attributed to a full ad view within a 30-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view units (30d) \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 30-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_units_30days |
| \| Field label \| Total complete view units (30d) \| \| --- \| --- \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 30-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view units (30d) |
| Description | This metric tracks the units sold, attributed to a full ad view within a 30-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_units_30days \| \| --- \| \| \\| Field label \\| Total units (30d) \\| \\| --- \\| --- \\| \\| Description \\| The total units that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total units (30d) \| \| Description \| The total units that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_units_30days |
| \| Field label \| Total units (30d) \| \| --- \| --- \| \| Description \| The total units that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total units (30d) |
| Description | The total units that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_units_sold_30days \| \| --- \| \| \\| Field label \\| View-through units sold (30d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the units sold by attributing them to ad views (MRC defined view) within a 30-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through units sold (30d) \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 30-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_units_sold_30days |
| \| Field label \| View-through units sold (30d) \| \| --- \| --- \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 30-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through units sold (30d) |
| Description | This calculates the units sold by attributing them to ad views (MRC defined view) within a 30-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### VIDEO

| \| video5_second_views \| \| --- \| \| \\| Field label \\| Video 5 second views \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video 5 second views \| \| Description \| The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video5_second_views |
| \| Field label \| Video 5 second views \| \| --- \| --- \| \| Description \| The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video 5 second views |
| Description | The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_complete_views \| \| --- \| \| \\| Field label \\| Video complete views \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 100% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video complete views \| \| Description \| The number of impressions where the video was viewed to 100% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_complete_views |
| \| Field label \| Video complete views \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 100% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video complete views |
| Description | The number of impressions where the video was viewed to 100% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_first_quartile_views \| \| --- \| \| \\| Field label \\| Video first quartile views \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 25% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video first quartile views \| \| Description \| The number of impressions where the video was viewed to 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_first_quartile_views |
| \| Field label \| Video first quartile views \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video first quartile views |
| Description | The number of impressions where the video was viewed to 25% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_impressions \| \| --- \| \| \\| Field label \\| Video impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of video impressions that met the MRC delivered impression standard; when the first frame of the video is rendered \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video impressions \| \| Description \| The number of video impressions that met the MRC delivered impression standard; when the first frame of the video is rendered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_impressions |
| \| Field label \| Video impressions \| \| --- \| --- \| \| Description \| The number of video impressions that met the MRC delivered impression standard; when the first frame of the video is rendered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video impressions |
| Description | The number of video impressions that met the MRC delivered impression standard; when the first frame of the video is rendered |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_midpoint_views \| \| --- \| \| \\| Field label \\| Video midpoint views \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 50% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video midpoint views \| \| Description \| The number of impressions where the video was viewed to 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_midpoint_views |
| \| Field label \| Video midpoint views \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video midpoint views |
| Description | The number of impressions where the video was viewed to 50% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_third_quartile_views \| \| --- \| \| \\| Field label \\| Video third quartile views \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 75% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video third quartile views \| \| Description \| The number of impressions where the video was viewed to 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_third_quartile_views |
| \| Field label \| Video third quartile views \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video third quartile views |
| Description | The number of impressions where the video was viewed to 75% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_unmutes \| \| --- \| \| \\| Field label \\| Video unmutes \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the shopper unmuted the video \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video unmutes \| \| Description \| The number of impressions where the shopper unmuted the video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_unmutes |
| \| Field label \| Video unmutes \| \| --- \| --- \| \| Description \| The number of impressions where the shopper unmuted the video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video unmutes |
| Description | The number of impressions where the shopper unmuted the video |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viewable_impressions \| \| --- \| \| \\| Field label \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewable impressions \| \| Description \| The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewable_impressions |
| \| Field label \| Viewable impressions \| \| --- \| --- \| \| Description \| The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viewable impressions |
| Description | The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |