---
title: "Walmart Connect (Search) metrics and dimensions"
slug: "walmart-connect-search-fields"
description: "Explore the complete list of Walmart Connect (Search) metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-03-18T08:00:59Z
published: 2026-03-18T08:00:59Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Walmart Connect (Search) metrics and dimensions

> Supermetrics brings all your Walmart Connect (Search) data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

111 metrics61 dimensionsSearch fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### AD GROUP

| \| ad_group_id** \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group ID \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_group_id** |
| \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group ID |
| Description | ID of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_name** \| \| --- \| \| \\| Field label \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| User-defined label for a set of related ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group name \| \| Description \| User-defined label for a set of related ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_name** |
| \| Field label \| Ad group name \| \| --- \| --- \| \| Description \| User-defined label for a set of related ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group name |
| Description | User-defined label for a set of related ads |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_status** \| \| --- \| \| \\| Field label \\| Ad group status \\| \\| --- \\| --- \\| \\| Description \\| Current operational state of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group status \| \| Description \| Current operational state of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_status** |
| \| Field label \| Ad group status \| \| --- \| --- \| \| Description \| Current operational state of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group status |
| Description | Current operational state of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD ITEM

| \| item_id** \| \| --- \| \| \\| Field label \\| Item ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item ID \| \| Description \| ID of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| item_id** |
| \| Field label \| Item ID \| \| --- \| --- \| \| Description \| ID of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Item ID |
| Description | ID of the item |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| item_name** \| \| --- \| \| \\| Field label \\| Item name \\| \\| --- \\| --- \\| \\| Description \\| Name of the item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item name \| \| Description \| Name of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| item_name** |
| \| Field label \| Item name \| \| --- \| --- \| \| Description \| Name of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Item name |
| Description | Name of the item |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| item_image** \| \| --- \| \| \\| Field label \\| Item image \\| \\| --- \\| --- \\| \\| Description \\| Item Image URL for items else Logo URL for itemId ‘1001’ \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Item image \| \| Description \| Item Image URL for items else Logo URL for itemId ‘1001’ \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| \| Destinations \| Google Sheets \| |
| item_image** |
| \| Field label \| Item image \| \| --- \| --- \| \| Description \| Item Image URL for items else Logo URL for itemId ‘1001’ \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| \| Destinations \| Google Sheets \| |
| Field label | Item image |
| Description | Item Image URL for items else Logo URL for itemId ‘1001’ |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| Destinations | Google Sheets |

### ATTRIBUTED PURCHASE

| \| advertised_item_id** \| \| --- \| \| \\| Field label \\| Advertised item ID \\| \\| --- \\| --- \\| \\| Description \\| Item ID of the item advertised in the ad by the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertised item ID \| \| Description \| Item ID of the item advertised in the ad by the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| advertised_item_id** |
| \| Field label \| Advertised item ID \| \| --- \| --- \| \| Description \| Item ID of the item advertised in the ad by the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertised item ID |
| Description | Item ID of the item advertised in the ad by the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| attribution_type** \| \| --- \| \| \\| Field label \\| Attribution type \\| \\| --- \\| --- \\| \\| Description \\| Describes whether a purchase is attributed to a product advertised in the campaign or to other attribution logic. Values are : Advertised Other \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Attribution type \| \| Description \| Describes whether a purchase is attributed to a product advertised in the campaign or to other attribution logic. Values are : Advertised Other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| attribution_type** |
| \| Field label \| Attribution type \| \| --- \| --- \| \| Description \| Describes whether a purchase is attributed to a product advertised in the campaign or to other attribution logic. Values are : Advertised Other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Attribution type |
| Description | Describes whether a purchase is attributed to a product advertised in the campaign or to other attribution logic. Values are : Advertised Other |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| purchased_item_id** \| \| --- \| \| \\| Field label \\| Purchased item ID \\| \\| --- \\| --- \\| \\| Description \\| Item ID of the item purchased by the customer attributable to advertiser’s campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Purchased item ID \| \| Description \| Item ID of the item purchased by the customer attributable to advertiser’s campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| purchased_item_id** |
| \| Field label \| Purchased item ID \| \| --- \| --- \| \| Description \| Item ID of the item purchased by the customer attributable to advertiser’s campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Purchased item ID |
| Description | Item ID of the item purchased by the customer attributable to advertiser’s campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| purchased_item_name** \| \| --- \| \| \\| Field label \\| Purchased item name \\| \\| --- \\| --- \\| \\| Description \\| Item name of the item purchased by the customer attributable to advertiser’s campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Purchased item name \| \| Description \| Item name of the item purchased by the customer attributable to advertiser’s campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| purchased_item_name** |
| \| Field label \| Purchased item name \| \| --- \| --- \| \| Description \| Item name of the item purchased by the customer attributable to advertiser’s campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Purchased item name |
| Description | Item name of the item purchased by the customer attributable to advertiser’s campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### BRAND

| \| brand** \| \| --- \| \| \\| Field label \\| Brand \\| \\| --- \\| --- \\| \\| Description \\| Different brands of items in your campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Brand \| \| Description \| Different brands of items in your campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| brand** |
| \| Field label \| Brand \| \| --- \| --- \| \| Description \| Different brands of items in your campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Brand |
| Description | Different brands of items in your campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### BUDGET

| \| avg_cap_out_time** \| \| --- \| \| \\| Field label \\| Avg cap out time \\| \\| --- \\| --- \\| \\| Description \\| The average cap out time is the average time for which the campaign went out of budget in the last 7 days. This value is represented in military time e.g. 1000 refers to 10 AM \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Avg cap out time \| \| Description \| The average cap out time is the average time for which the campaign went out of budget in the last 7 days. This value is represented in military time e.g. 1000 refers to 10 AM \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| avg_cap_out_time** |
| \| Field label \| Avg cap out time \| \| --- \| --- \| \| Description \| The average cap out time is the average time for which the campaign went out of budget in the last 7 days. This value is represented in military time e.g. 1000 refers to 10 AM \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Avg cap out time |
| Description | The average cap out time is the average time for which the campaign went out of budget in the last 7 days. This value is represented in military time e.g. 1000 refers to 10 AM |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| missed_clicks_lower** \| \| --- \| \| \\| Field label \\| Missed clicks lower \\| \\| --- \\| --- \\| \\| Description \\| This field provides cumulative lower range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Missed clicks lower \| \| Description \| This field provides cumulative lower range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| missed_clicks_lower** |
| \| Field label \| Missed clicks lower \| \| --- \| --- \| \| Description \| This field provides cumulative lower range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Missed clicks lower |
| Description | This field provides cumulative lower range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| missed_clicks_upper** \| \| --- \| \| \\| Field label \\| Missed clicks upper \\| \\| --- \\| --- \\| \\| Description \\| This field provides cumulative upper range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Missed clicks upper \| \| Description \| This field provides cumulative upper range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| missed_clicks_upper** |
| \| Field label \| Missed clicks upper \| \| --- \| --- \| \| Description \| This field provides cumulative upper range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Missed clicks upper |
| Description | This field provides cumulative upper range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| missed_impressions_lower** \| \| --- \| \| \\| Field label \\| Missed impressions lower \\| \\| --- \\| --- \\| \\| Description \\| This field will provide cumulative lower range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Missed impressions lower \| \| Description \| This field will provide cumulative lower range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| missed_impressions_lower** |
| \| Field label \| Missed impressions lower \| \| --- \| --- \| \| Description \| This field will provide cumulative lower range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Missed impressions lower |
| Description | This field will provide cumulative lower range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| missed_impressions_upper** \| \| --- \| \| \\| Field label \\| Missed impressions upper \\| \\| --- \\| --- \\| \\| Description \\| This field will provide cumulative upper range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Missed impressions upper \| \| Description \| This field will provide cumulative upper range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| missed_impressions_upper** |
| \| Field label \| Missed impressions upper \| \| --- \| --- \| \| Description \| This field will provide cumulative upper range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Missed impressions upper |
| Description | This field will provide cumulative upper range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| suggested_latest_daily_budget** \| \| --- \| \| \\| Field label \\| Suggested latest daily budget \\| \\| --- \\| --- \\| \\| Description \\| This field provides the suggested latest daily budget recommendation to be applied to a campaign so that the campaign does not go out of budget \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Suggested latest daily budget \| \| Description \| This field provides the suggested latest daily budget recommendation to be applied to a campaign so that the campaign does not go out of budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| suggested_latest_daily_budget** |
| \| Field label \| Suggested latest daily budget \| \| --- \| --- \| \| Description \| This field provides the suggested latest daily budget recommendation to be applied to a campaign so that the campaign does not go out of budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Suggested latest daily budget |
| Description | This field provides the suggested latest daily budget recommendation to be applied to a campaign so that the campaign does not go out of budget |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| suggested_latest_total_budget** \| \| --- \| \| \\| Field label \\| Suggested latest total budget \\| \\| --- \\| --- \\| \\| Description \\| This field provides the suggested latest total budget recommendation to be applied to a campaign so that the campaign does not go out of budget \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Suggested latest total budget \| \| Description \| This field provides the suggested latest total budget recommendation to be applied to a campaign so that the campaign does not go out of budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| suggested_latest_total_budget** |
| \| Field label \| Suggested latest total budget \| \| --- \| --- \| \| Description \| This field provides the suggested latest total budget recommendation to be applied to a campaign so that the campaign does not go out of budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Suggested latest total budget |
| Description | This field provides the suggested latest total budget recommendation to be applied to a campaign so that the campaign does not go out of budget |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CAMPAIGN

| \| campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_id** |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_name** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_name** |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | The name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_status** \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Current operational state (e.g., active, paused) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| Current operational state (e.g., active, paused) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_status** |
| \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| Current operational state (e.g., active, paused) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign status |
| Description | Current operational state (e.g., active, paused) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_type** \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Overarching goal and structure of your ad strategy \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Overarching goal and structure of your ad strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_type** |
| \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Overarching goal and structure of your ad strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign type |
| Description | Overarching goal and structure of your ad strategy |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bidding_strategy** \| \| --- \| \| \\| Field label \\| Bidding strategy \\| \\| --- \\| --- \\| \\| Description \\| Method for determining ad placement cost \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bidding strategy \| \| Description \| Method for determining ad placement cost \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bidding_strategy** |
| \| Field label \| Bidding strategy \| \| --- \| --- \| \| Description \| Method for determining ad placement cost \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bidding strategy |
| Description | Method for determining ad placement cost |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| budget_type** \| \| --- \| \| \\| Field label \\| Budget type \\| \\| --- \\| --- \\| \\| Description \\| Structure of your spending limit (e.g., total, daily) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget type \| \| Description \| Structure of your spending limit (e.g., total, daily) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| budget_type** |
| \| Field label \| Budget type \| \| --- \| --- \| \| Description \| Structure of your spending limit (e.g., total, daily) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Budget type |
| Description | Structure of your spending limit (e.g., total, daily) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| daily_budget** \| \| --- \| \| \\| Field label \\| Daily budget \\| \\| --- \\| --- \\| \\| Description \\| Maximum spending per day \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Daily budget \| \| Description \| Maximum spending per day \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| daily_budget** |
| \| Field label \| Daily budget \| \| --- \| --- \| \| Description \| Maximum spending per day \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Daily budget |
| Description | Maximum spending per day |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| total_budget** \| \| --- \| \| \\| Field label \\| Total budget \\| \\| --- \\| --- \\| \\| Description \\| Maximum spending for the entire campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Total budget \| \| Description \| Maximum spending for the entire campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| total_budget** |
| \| Field label \| Total budget \| \| --- \| --- \| \| Description \| Maximum spending for the entire campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Total budget |
| Description | Maximum spending for the entire campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| channel** \| \| --- \| \| \\| Field label \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Platform where ads are displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel \| \| Description \| Platform where ads are displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| channel** |
| \| Field label \| Channel \| \| --- \| --- \| \| Description \| Platform where ads are displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Channel |
| Description | Platform where ads are displayed |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targeting_type** \| \| --- \| \| \\| Field label \\| Targeting type \\| \\| --- \\| --- \\| \\| Description \\| Method for defining your desired audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting type \| \| Description \| Method for defining your desired audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targeting_type** |
| \| Field label \| Targeting type \| \| --- \| --- \| \| Description \| Method for defining your desired audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeting type |
| Description | Method for defining your desired audience |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| rollover** \| \| --- \| \| \\| Field label \\| Rollover \\| \\| --- \\| --- \\| \\| Description \\| Indicates if unused budget carries over (Yes/No) \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Rollover \| \| Description \| Indicates if unused budget carries over (Yes/No) \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| rollover** |
| \| Field label \| Rollover \| \| --- \| --- \| \| Description \| Indicates if unused budget carries over (Yes/No) \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Rollover |
| Description | Indicates if unused budget carries over (Yes/No) |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| start_date** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| Date when advertising begins \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| Date when advertising begins \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| start_date** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| Date when advertising begins \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | Date when advertising begins |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| end_date** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| Date when advertising is scheduled to end \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| Date when advertising is scheduled to end \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| end_date** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| Date when advertising is scheduled to end \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | Date when advertising is scheduled to end |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### CATEGORY

| \| category** \| \| --- \| \| \\| Field label \\| Category \\| \\| --- \\| --- \\| \\| Description \\| Categories of the items in your campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Category \| \| Description \| Categories of the items in your campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| category** |
| \| Field label \| Category \| \| --- \| --- \| \| Description \| Categories of the items in your campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Category |
| Description | Categories of the items in your campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName** |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins** |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners** |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEFAULT METRICS

| \| ad_spend** \| \| --- \| \| \\| Field label \\| Ad spend \\| \\| --- \\| --- \\| \\| Description \\| The amount of budget spent in dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad spend \| \| Description \| The amount of budget spent in dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| ad_spend** |
| \| Field label \| Ad spend \| \| --- \| --- \| \| Description \| The amount of budget spent in dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Ad spend |
| Description | The amount of budget spent in dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ad_spend_gbp** \| \| --- \| \| \\| Field label \\| Ad spend (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The amount of budget spent converted to GBP \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Ad spend (GBP) \| \| Description \| The amount of budget spent converted to GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| ad_spend_gbp** |
| \| Field label \| Ad spend (GBP) \| \| --- \| --- \| \| Description \| The amount of budget spent converted to GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Ad spend (GBP) |
| Description | The amount of budget spent converted to GBP |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| ad_spend_eur** \| \| --- \| \| \\| Field label \\| Ad spend (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The amount of budget spent converted to EUR \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Ad spend (EUR) \| \| Description \| The amount of budget spent converted to EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| ad_spend_eur** |
| \| Field label \| Ad spend (EUR) \| \| --- \| --- \| \| Description \| The amount of budget spent converted to EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Ad spend (EUR) |
| Description | The amount of budget spent converted to EUR |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of ads clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Number of ads clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Number of ads clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | Number of ads clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of ads shown \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Number of ads shown \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Number of ads shown \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Number of ads shown |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click (Ad spend / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click (Ad spend / Clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc** |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click (Ad spend / Clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | Cost per click (Ad spend / Clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-Through rate (Clicks / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-Through rate (Clicks / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ctr** |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-Through rate (Clicks / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Click-Through rate (Clicks / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per mille (Ad spend / Impressions * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per mille (Ad spend / Impressions * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm** |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per mille (Ad spend / Impressions * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Cost per mille (Ad spend / Impressions * 1000) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| roas_3days** \| \| --- \| \| \\| Field label \\| ROAS (3d) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend (Attributed sales (3d) / Ad spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (3d) \| \| Description \| Return on ad spend (Attributed sales (3d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| roas_3days** |
| \| Field label \| ROAS (3d) \| \| --- \| --- \| \| Description \| Return on ad spend (Attributed sales (3d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS (3d) |
| Description | Return on ad spend (Attributed sales (3d) / Ad spend) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| roas_14days** \| \| --- \| \| \\| Field label \\| ROAS (14d) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend (Attributed sales (14d) / Ad spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (14d) \| \| Description \| Return on ad spend (Attributed sales (14d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| roas_14days** |
| \| Field label \| ROAS (14d) \| \| --- \| --- \| \| Description \| Return on ad spend (Attributed sales (14d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS (14d) |
| Description | Return on ad spend (Attributed sales (14d) / Ad spend) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| roas_30days** \| \| --- \| \| \\| Field label \\| ROAS (30d) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend (Attributed sales (30d) / Ad spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (30d) \| \| Description \| Return on ad spend (Attributed sales (30d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| roas_30days** |
| \| Field label \| ROAS (30d) \| \| --- \| --- \| \| Description \| Return on ad spend (Attributed sales (30d) / Ad spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS (30d) |
| Description | Return on ad spend (Attributed sales (30d) / Ad spend) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### KEYWORD

| \| keyword_id** \| \| --- \| \| \\| Field label \\| Keyword ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword ID \| \| Description \| ID of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| keyword_id** |
| \| Field label \| Keyword ID \| \| --- \| --- \| \| Description \| ID of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Keyword ID |
| Description | ID of the keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bidded_keyword** \| \| --- \| \| \\| Field label \\| Bidded keyword \\| \\| --- \\| --- \\| \\| Description \\| Actual Keyword that was used in bidding \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bidded keyword \| \| Description \| Actual Keyword that was used in bidding \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bidded_keyword** |
| \| Field label \| Bidded keyword \| \| --- \| --- \| \| Description \| Actual Keyword that was used in bidding \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bidded keyword |
| Description | Actual Keyword that was used in bidding |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| searched_keyword** \| \| --- \| \| \\| Field label \\| Searched keyword \\| \\| --- \\| --- \\| \\| Description \\| Search query entered by the site visitor \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Searched keyword \| \| Description \| Search query entered by the site visitor \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| searched_keyword** |
| \| Field label \| Searched keyword \| \| --- \| --- \| \| Description \| Search query entered by the site visitor \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Searched keyword |
| Description | Search query entered by the site visitor |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| match_type** \| \| --- \| \| \\| Field label \\| Match type \\| \\| --- \\| --- \\| \\| Description \\| Match type is a set of options to decide matching criteria for keywords \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Match type \| \| Description \| Match type is a set of options to decide matching criteria for keywords \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| match_type** |
| \| Field label \| Match type \| \| --- \| --- \| \| Description \| Match type is a set of options to decide matching criteria for keywords \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Match type |
| Description | Match type is a set of options to decide matching criteria for keywords |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### ORDERS

| \| attributed_orders_3days** \| \| --- \| \| \\| Field label \\| Attributed orders (3d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed orders placed over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed orders (3d) \| \| Description \| Total attributed orders placed over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| attributed_orders_3days** |
| \| Field label \| Attributed orders (3d) \| \| --- \| --- \| \| Description \| Total attributed orders placed over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed orders (3d) |
| Description | Total attributed orders placed over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_orders_3days** \| \| --- \| \| \\| Field label \\| In-store orders (3d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed orders over 3 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store orders (3d) \| \| Description \| (Beta) In-store total attributed orders over 3 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_orders_3days** |
| \| Field label \| In-store orders (3d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed orders over 3 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store orders (3d) |
| Description | (Beta) In-store total attributed orders over 3 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_orders_3days** \| \| --- \| \| \\| Field label \\| New-to-brand orders (3d) \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand orders (3d) \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_orders_3days** |
| \| Field label \| New-to-brand orders (3d) \| \| --- \| --- \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand orders (3d) |
| Description | The number of first-time orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_orders_3days** \| \| --- \| \| \\| Field label \\| Total complete view orders (3d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks orders that are attributed to a full ad view within a 3-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view orders (3d) \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 3-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_orders_3days** |
| \| Field label \| Total complete view orders (3d) \| \| --- \| --- \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 3-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view orders (3d) |
| Description | This metric tracks orders that are attributed to a full ad view within a 3-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_orders_3days** \| \| --- \| \| \\| Field label \\| View-through orders (3d) \\| \\| --- \\| --- \\| \\| Description \\| This evaluates the orders credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU orders and excluding other orders \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through orders (3d) \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_orders_3days** |
| \| Field label \| View-through orders (3d) \| \| --- \| --- \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through orders (3d) |
| Description | This evaluates the orders credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU orders and excluding other orders |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributed_orders_14days** \| \| --- \| \| \\| Field label \\| Attributed orders (14d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed orders placed over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed orders (14d) \| \| Description \| Total attributed orders placed over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attributed_orders_14days** |
| \| Field label \| Attributed orders (14d) \| \| --- \| --- \| \| Description \| Total attributed orders placed over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed orders (14d) |
| Description | Total attributed orders placed over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_orders_14days** \| \| --- \| \| \\| Field label \\| In-store orders (14d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed orders over 14 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store orders (14d) \| \| Description \| (Beta) In-store total attributed orders over 14 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_orders_14days** |
| \| Field label \| In-store orders (14d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed orders over 14 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store orders (14d) |
| Description | (Beta) In-store total attributed orders over 14 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_orders_14days** \| \| --- \| \| \\| Field label \\| New-to-brand orders (14d) \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand orders (14d) \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_orders_14days** |
| \| Field label \| New-to-brand orders (14d) \| \| --- \| --- \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand orders (14d) |
| Description | The number of first-time orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_orders_14days** \| \| --- \| \| \\| Field label \\| Total complete view orders (14d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks orders that are attributed to a full ad view within a 14-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view orders (14d) \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 14-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_orders_14days** |
| \| Field label \| Total complete view orders (14d) \| \| --- \| --- \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 14-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view orders (14d) |
| Description | This metric tracks orders that are attributed to a full ad view within a 14-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_orders_14days** \| \| --- \| \| \\| Field label \\| View-through orders (14d) \\| \\| --- \\| --- \\| \\| Description \\| This evaluates the orders credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU orders and excluding other orders \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through orders (14d) \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_orders_14days** |
| \| Field label \| View-through orders (14d) \| \| --- \| --- \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through orders (14d) |
| Description | This evaluates the orders credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU orders and excluding other orders |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributed_orders_30days** \| \| --- \| \| \\| Field label \\| Attributed orders (30d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed orders placed over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed orders (30d) \| \| Description \| Total attributed orders placed over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attributed_orders_30days** |
| \| Field label \| Attributed orders (30d) \| \| --- \| --- \| \| Description \| Total attributed orders placed over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed orders (30d) |
| Description | Total attributed orders placed over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_orders_30days** \| \| --- \| \| \\| Field label \\| In-store orders (30d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed orders over 30 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store orders (30d) \| \| Description \| (Beta) In-store total attributed orders over 30 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_orders_30days** |
| \| Field label \| In-store orders (30d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed orders over 30 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store orders (30d) |
| Description | (Beta) In-store total attributed orders over 30 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_orders_30days** \| \| --- \| \| \\| Field label \\| New-to-brand orders (30d) \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand orders (30d) \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_orders_30days** |
| \| Field label \| New-to-brand orders (30d) \| \| --- \| --- \| \| Description \| The number of first-time orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand orders (30d) |
| Description | The number of first-time orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_orders_30days** \| \| --- \| \| \\| Field label \\| Total complete view orders (30d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks orders that are attributed to a full ad view within a 30-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view orders (30d) \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 30-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_orders_30days** |
| \| Field label \| Total complete view orders (30d) \| \| --- \| --- \| \| Description \| This metric tracks orders that are attributed to a full ad view within a 30-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view orders (30d) |
| Description | This metric tracks orders that are attributed to a full ad view within a 30-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_orders_30days** \| \| --- \| \| \\| Field label \\| View-through orders (30d) \\| \\| --- \\| --- \\| \\| Description \\| This evaluates the orders credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU orders and excluding other orders \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through orders (30d) \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_orders_30days** |
| \| Field label \| View-through orders (30d) \| \| --- \| --- \| \| Description \| This evaluates the orders credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU orders and excluding other orders \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through orders (30d) |
| Description | This evaluates the orders credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU orders and excluding other orders |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PAGE TYPE

| \| page_type** \| \| --- \| \| \\| Field label \\| Page type \\| \\| --- \\| --- \\| \\| Description \\| Different page types for page specific reports \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page type \| \| Description \| Different page types for page specific reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| page_type** |
| \| Field label \| Page type \| \| --- \| --- \| \| Description \| Different page types for page specific reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Page type |
| Description | Different page types for page specific reports |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PLACEMENT

| \| placement** \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| The location or placement to serve ads for keyword campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| The location or placement to serve ads for keyword campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| placement** |
| \| Field label \| Placement \| \| --- \| --- \| \| Description \| The location or placement to serve ads for keyword campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Placement |
| Description | The location or placement to serve ads for keyword campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PLATFORM

| \| platform** \| \| --- \| \| \\| Field label \\| Platform \\| \\| --- \\| --- \\| \\| Description \\| The platform where the campaign is running \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Platform \| \| Description \| The platform where the campaign is running \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| platform** |
| \| Field label \| Platform \| \| --- \| --- \| \| Description \| The platform where the campaign is running \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Platform |
| Description | The platform where the campaign is running |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone** |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters** |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start** |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end** |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration** |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts** |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts** |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REVENUE

| \| complete_view_revenue_3days** \| \| --- \| \| \\| Field label \\| Complete view revenue (3d) \\| \\| --- \\| --- \\| \\| Description \\| These metric tracks sales that are attributed to a full ad view within a 3-day window. It includes only the sales for the Advertisers SKU \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Complete view revenue (3d) \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 3-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| complete_view_revenue_3days** |
| \| Field label \| Complete view revenue (3d) \| \| --- \| --- \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 3-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Complete view revenue (3d) |
| Description | These metric tracks sales that are attributed to a full ad view within a 3-day window. It includes only the sales for the Advertisers SKU |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| halo_complete_view_revenue_3days** \| \| --- \| \| \\| Field label \\| Halo complete view revenue (3d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks sales attributed to a full ad view over a 3-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Halo complete view revenue (3d) \| \| Description \| This metric tracks sales attributed to a full ad view over a 3-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| halo_complete_view_revenue_3days** |
| \| Field label \| Halo complete view revenue (3d) \| \| --- \| --- \| \| Description \| This metric tracks sales attributed to a full ad view over a 3-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Halo complete view revenue (3d) |
| Description | This metric tracks sales attributed to a full ad view over a 3-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ntb_revenue_3days** \| \| --- \| \| \\| Field label \\| New-to-brand revenue (3d) \\| \\| --- \\| --- \\| \\| Description \\| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New-to-brand revenue (3d) \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ntb_revenue_3days** |
| \| Field label \| New-to-brand revenue (3d) \| \| --- \| --- \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | New-to-brand revenue (3d) |
| Description | The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| complete_view_revenue_14days** \| \| --- \| \| \\| Field label \\| Complete view revenue (14d) \\| \\| --- \\| --- \\| \\| Description \\| These metric tracks sales that are attributed to a full ad view within a 14-day window. It includes only the sales for the Advertisers SKU \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Complete view revenue (14d) \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 14-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| complete_view_revenue_14days** |
| \| Field label \| Complete view revenue (14d) \| \| --- \| --- \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 14-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Complete view revenue (14d) |
| Description | These metric tracks sales that are attributed to a full ad view within a 14-day window. It includes only the sales for the Advertisers SKU |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| halo_complete_view_revenue_14days** \| \| --- \| \| \\| Field label \\| Halo complete view revenue (14d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks sales attributed to a full ad view over a 14-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Halo complete view revenue (14d) \| \| Description \| This metric tracks sales attributed to a full ad view over a 14-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| halo_complete_view_revenue_14days** |
| \| Field label \| Halo complete view revenue (14d) \| \| --- \| --- \| \| Description \| This metric tracks sales attributed to a full ad view over a 14-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Halo complete view revenue (14d) |
| Description | This metric tracks sales attributed to a full ad view over a 14-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ntb_revenue_14days** \| \| --- \| \| \\| Field label \\| New-to-brand revenue (14d) \\| \\| --- \\| --- \\| \\| Description \\| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New-to-brand revenue (14d) \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ntb_revenue_14days** |
| \| Field label \| New-to-brand revenue (14d) \| \| --- \| --- \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | New-to-brand revenue (14d) |
| Description | The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| complete_view_revenue_30days** \| \| --- \| \| \\| Field label \\| Complete view revenue (30d) \\| \\| --- \\| --- \\| \\| Description \\| These metric tracks sales that are attributed to a full ad view within a 30-day window. It includes only the sales for the Advertisers SKU \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Complete view revenue (30d) \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 30-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| complete_view_revenue_30days** |
| \| Field label \| Complete view revenue (30d) \| \| --- \| --- \| \| Description \| These metric tracks sales that are attributed to a full ad view within a 30-day window. It includes only the sales for the Advertisers SKU \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Complete view revenue (30d) |
| Description | These metric tracks sales that are attributed to a full ad view within a 30-day window. It includes only the sales for the Advertisers SKU |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| halo_complete_view_revenue_30days** \| \| --- \| \| \\| Field label \\| Halo complete view revenue (30d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks sales attributed to a full ad view over a 30-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Halo complete view revenue (30d) \| \| Description \| This metric tracks sales attributed to a full ad view over a 30-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| halo_complete_view_revenue_30days** |
| \| Field label \| Halo complete view revenue (30d) \| \| --- \| --- \| \| Description \| This metric tracks sales attributed to a full ad view over a 30-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Halo complete view revenue (30d) |
| Description | This metric tracks sales attributed to a full ad view over a 30-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ntb_revenue_30days** \| \| --- \| \| \\| Field label \\| New-to-brand revenue (30d) \\| \\| --- \\| --- \\| \\| Description \\| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New-to-brand revenue (30d) \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ntb_revenue_30days** |
| \| Field label \| New-to-brand revenue (30d) \| \| --- \| --- \| \| Description \| The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | New-to-brand revenue (30d) |
| Description | The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### SALES

| \| advertised_sku_sales_3days** \| \| --- \| \| \\| Field label \\| Advertised SKU sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Advertised SKU sales (3d) \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| advertised_sku_sales_3days** |
| \| Field label \| Advertised SKU sales (3d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Advertised SKU sales (3d) |
| Description | Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributed_sales_3days** \| \| --- \| \| \\| Field label \\| Attributed sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed sales revenue made from units sold over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Attributed sales (3d) \| \| Description \| Total attributed sales revenue made from units sold over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributed_sales_3days** |
| \| Field label \| Attributed sales (3d) \| \| --- \| --- \| \| Description \| Total attributed sales revenue made from units sold over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Attributed sales (3d) |
| Description | Total attributed sales revenue made from units sold over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| brand_attributed_sales_3days** \| \| --- \| \| \\| Field label \\| Brand attributed sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand attributed sales (3d) \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| brand_attributed_sales_3days** |
| \| Field label \| Brand attributed sales (3d) \| \| --- \| --- \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand attributed sales (3d) |
| Description | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| direct_attributed_sales_3days** \| \| --- \| \| \\| Field label \\| Direct attributed sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Direct attributed sales (3d) \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| direct_attributed_sales_3days** |
| \| Field label \| Direct attributed sales (3d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Direct attributed sales (3d) |
| Description | Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_advertised_sales_3days** \| \| --- \| \| \\| Field label \\| In-store advertised sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 3 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store advertised sales (3d) \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_advertised_sales_3days** |
| \| Field label \| In-store advertised sales (3d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store advertised sales (3d) |
| Description | (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 3 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_attributed_sales_3days** \| \| --- \| \| \\| Field label \\| In-store attributed sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed sales revenue made from units sold, over 3 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store attributed sales (3d) \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_attributed_sales_3days** |
| \| Field label \| In-store attributed sales (3d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store attributed sales (3d) |
| Description | (Beta) In-store total attributed sales revenue made from units sold, over 3 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_other_sales_3days** \| \| --- \| \| \\| Field label \\| In-store other sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 3 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store other sales (3d) \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_other_sales_3days** |
| \| Field label \| In-store other sales (3d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 3 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store other sales (3d) |
| Description | (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 3 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| other_sku_sales_3days** \| \| --- \| \| \\| Field label \\| Other SKU sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Other SKU sales (3d) \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| other_sku_sales_3days** |
| \| Field label \| Other SKU sales (3d) \| \| --- \| --- \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Other SKU sales (3d) |
| Description | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| related_attributed_sales_3days** \| \| --- \| \| \\| Field label \\| Related attributed sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Related attributed sales (3d) \| \| Description \| Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| related_attributed_sales_3days** |
| \| Field label \| Related attributed sales (3d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Related attributed sales (3d) |
| Description | Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_sales_3days** \| \| --- \| \| \\| Field label \\| Total sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| The total product sales that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total sales (3d) \| \| Description \| The total product sales that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_sales_3days** |
| \| Field label \| Total sales (3d) \| \| --- \| --- \| \| Description \| The total product sales that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total sales (3d) |
| Description | The total product sales that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| view_through_sales_3days** \| \| --- \| \| \\| Field label \\| View-through sales (3d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the sales credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU sales and excluding other sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through sales (3d) \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU sales and excluding other sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| view_through_sales_3days** |
| \| Field label \| View-through sales (3d) \| \| --- \| --- \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU sales and excluding other sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | View-through sales (3d) |
| Description | This calculates the sales credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU sales and excluding other sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| advertised_sku_sales_14days** \| \| --- \| \| \\| Field label \\| Advertised SKU sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Advertised SKU sales (14d) \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| advertised_sku_sales_14days** |
| \| Field label \| Advertised SKU sales (14d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Advertised SKU sales (14d) |
| Description | Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributed_sales_14days** \| \| --- \| \| \\| Field label \\| Attributed sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed sales revenue made from units sold over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Attributed sales (14d) \| \| Description \| Total attributed sales revenue made from units sold over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributed_sales_14days** |
| \| Field label \| Attributed sales (14d) \| \| --- \| --- \| \| Description \| Total attributed sales revenue made from units sold over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Attributed sales (14d) |
| Description | Total attributed sales revenue made from units sold over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| brand_attributed_sales_14days** \| \| --- \| \| \\| Field label \\| Brand attributed sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand attributed sales (14d) \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| brand_attributed_sales_14days** |
| \| Field label \| Brand attributed sales (14d) \| \| --- \| --- \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand attributed sales (14d) |
| Description | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| direct_attributed_sales_14days** \| \| --- \| \| \\| Field label \\| Direct attributed sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Direct attributed sales (14d) \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| direct_attributed_sales_14days** |
| \| Field label \| Direct attributed sales (14d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Direct attributed sales (14d) |
| Description | Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_advertised_sales_14days** \| \| --- \| \| \\| Field label \\| In-store advertised sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 14 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store advertised sales (14d) \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_advertised_sales_14days** |
| \| Field label \| In-store advertised sales (14d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store advertised sales (14d) |
| Description | (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 14 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_attributed_sales_14days** \| \| --- \| \| \\| Field label \\| In-store attributed sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed sales revenue made from units sold, over 14 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store attributed sales (14d) \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_attributed_sales_14days** |
| \| Field label \| In-store attributed sales (14d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store attributed sales (14d) |
| Description | (Beta) In-store total attributed sales revenue made from units sold, over 14 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_other_sales_14days** \| \| --- \| \| \\| Field label \\| In-store other sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 14 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store other sales (14d) \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_other_sales_14days** |
| \| Field label \| In-store other sales (14d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 14 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store other sales (14d) |
| Description | (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 14 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| other_sku_sales_14days** \| \| --- \| \| \\| Field label \\| Other SKU sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Other SKU sales (14d) \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| other_sku_sales_14days** |
| \| Field label \| Other SKU sales (14d) \| \| --- \| --- \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Other SKU sales (14d) |
| Description | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| related_attributed_sales_14days** \| \| --- \| \| \\| Field label \\| Related attributed sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Related attributed sales (14d) \| \| Description \| Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| related_attributed_sales_14days** |
| \| Field label \| Related attributed sales (14d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Related attributed sales (14d) |
| Description | Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_sales_14days** \| \| --- \| \| \\| Field label \\| Total sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| The total product sales that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total sales (14d) \| \| Description \| The total product sales that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_sales_14days** |
| \| Field label \| Total sales (14d) \| \| --- \| --- \| \| Description \| The total product sales that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total sales (14d) |
| Description | The total product sales that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| view_through_sales_14days** \| \| --- \| \| \\| Field label \\| View-through sales (14d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the sales credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU sales and excluding other sales. Note: only for Advertised attributed sales, the attributed sales are measured after a 2-second view \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through sales (14d) \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU sales and excluding other sales. Note: only for Advertised attributed sales, the attributed sales are measured after a 2-second view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| view_through_sales_14days** |
| \| Field label \| View-through sales (14d) \| \| --- \| --- \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU sales and excluding other sales. Note: only for Advertised attributed sales, the attributed sales are measured after a 2-second view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | View-through sales (14d) |
| Description | This calculates the sales credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU sales and excluding other sales. Note: only for Advertised attributed sales, the attributed sales are measured after a 2-second view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| advertised_sku_sales_30days** \| \| --- \| \| \\| Field label \\| Advertised SKU sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Advertised SKU sales (30d) \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| advertised_sku_sales_30days** |
| \| Field label \| Advertised SKU sales (30d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Advertised SKU sales (30d) |
| Description | Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributed_sales_30days** \| \| --- \| \| \\| Field label \\| Attributed sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Total sales revenue made from units sold over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Attributed sales (30d) \| \| Description \| Total sales revenue made from units sold over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributed_sales_30days** |
| \| Field label \| Attributed sales (30d) \| \| --- \| --- \| \| Description \| Total sales revenue made from units sold over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Attributed sales (30d) |
| Description | Total sales revenue made from units sold over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| brand_attributed_sales_30days** \| \| --- \| \| \\| Field label \\| Brand attributed sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand attributed sales (30d) \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| brand_attributed_sales_30days** |
| \| Field label \| Brand attributed sales (30d) \| \| --- \| --- \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand attributed sales (30d) |
| Description | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| direct_attributed_sales_30days** \| \| --- \| \| \\| Field label \\| Direct attributed sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Direct attributed sales (30d) \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| direct_attributed_sales_30days** |
| \| Field label \| Direct attributed sales (30d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Direct attributed sales (30d) |
| Description | Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_advertised_sales_30days** \| \| --- \| \| \\| Field label \\| In-store advertised sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 30 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store advertised sales (30d) \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_advertised_sales_30days** |
| \| Field label \| In-store advertised sales (30d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store advertised sales (30d) |
| Description | (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 30 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_attributed_sales_30days** \| \| --- \| \| \\| Field label \\| In-store attributed sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed sales revenue made from units sold, over 30 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store attributed sales (30d) \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_attributed_sales_30days** |
| \| Field label \| In-store attributed sales (30d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed sales revenue made from units sold, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store attributed sales (30d) |
| Description | (Beta) In-store total attributed sales revenue made from units sold, over 30 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_store_other_sales_30days** \| \| --- \| \| \\| Field label \\| In-store other sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 30 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-store other sales (30d) \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| in_store_other_sales_30days** |
| \| Field label \| In-store other sales (30d) \| \| --- \| --- \| \| Description \| (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 30 day click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | In-store other sales (30d) |
| Description | (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 30 day click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| other_sku_sales_30days** \| \| --- \| \| \\| Field label \\| Other SKU sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Other SKU sales (30d) \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| other_sku_sales_30days** |
| \| Field label \| Other SKU sales (30d) \| \| --- \| --- \| \| Description \| Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Other SKU sales (30d) |
| Description | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| related_attributed_sales_30days** \| \| --- \| \| \\| Field label \\| Related attributed sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Related attributed sales (30d) \| \| Description \| Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| related_attributed_sales_30days** |
| \| Field label \| Related attributed sales (30d) \| \| --- \| --- \| \| Description \| Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Related attributed sales (30d) |
| Description | Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_sales_30days** \| \| --- \| \| \\| Field label \\| Total sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| The total product sales that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total sales (30d) \| \| Description \| The total product sales that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_sales_30days** |
| \| Field label \| Total sales (30d) \| \| --- \| --- \| \| Description \| The total product sales that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total sales (30d) |
| Description | The total product sales that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| view_through_sales_30days** \| \| --- \| \| \\| Field label \\| View-through sales (30d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the sales credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU sales and excluding other sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through sales (30d) \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU sales and excluding other sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| view_through_sales_30days** |
| \| Field label \| View-through sales (30d) \| \| --- \| --- \| \| Description \| This calculates the sales credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU sales and excluding other sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | View-through sales (30d) |
| Description | This calculates the sales credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU sales and excluding other sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### SEARCH IMPRESSION

| \| searched_keyword_impression_rank** \| \| --- \| \| \\| Field label \\| Searched keyword impression rank \\| \\| --- \\| --- \\| \\| Description \\| Rank of search term, determined based on raw count of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Searched keyword impression rank \| \| Description \| Rank of search term, determined based on raw count of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| searched_keyword_impression_rank** |
| \| Field label \| Searched keyword impression rank \| \| --- \| --- \| \| Description \| Rank of search term, determined based on raw count of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Searched keyword impression rank |
| Description | Rank of search term, determined based on raw count of impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| searched_keyword_impression_share** \| \| --- \| \| \\| Field label \\| Searched keyword impression share \\| \\| --- \\| --- \\| \\| Description \\| Impressions for a search term /Total eligible impressions for that search term \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Searched keyword impression share \| \| Description \| Impressions for a search term /Total eligible impressions for that search term \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| searched_keyword_impression_share** |
| \| Field label \| Searched keyword impression share \| \| --- \| --- \| \| Description \| Impressions for a search term /Total eligible impressions for that search term \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Searched keyword impression share |
| Description | Impressions for a search term /Total eligible impressions for that search term |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| tos_searched_keyword_impression_rank** \| \| --- \| \| \\| Field label \\| Tos searched keyword impression rank \\| \\| --- \\| --- \\| \\| Description \\| Top of Search – Search term Impression rank \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Tos searched keyword impression rank \| \| Description \| Top of Search – Search term Impression rank \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| tos_searched_keyword_impression_rank** |
| \| Field label \| Tos searched keyword impression rank \| \| --- \| --- \| \| Description \| Top of Search – Search term Impression rank \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Tos searched keyword impression rank |
| Description | Top of Search – Search term Impression rank |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| tos_searched_keyword_impression_share** \| \| --- \| \| \\| Field label \\| Tos searched keyword impression share \\| \\| --- \\| --- \\| \\| Description \\| Top of Search – Search term Impression share \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Tos searched keyword impression share \| \| Description \| Top of Search – Search term Impression share \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| tos_searched_keyword_impression_share** |
| \| Field label \| Tos searched keyword impression share \| \| --- \| --- \| \| Description \| Top of Search – Search term Impression share \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Tos searched keyword impression share |
| Description | Top of Search – Search term Impression share |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |

### TIME

| \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today** |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year** |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week_iso** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| year_month** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month** |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| year_week** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| year_week** |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| year_week_iso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| week_iso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| day_of_month** |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| day_of_week_name** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| day_of_week_name** |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| day_of_week_name_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| day_of_week_name_iso** |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| atom** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| atom** |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| month_of** \| \| --- \| \| \\| Field label \\| Month of \\| \\| --- \\| --- \\| \\| Description \\| The first day of the month-long window for the corresponding data. This field is valid only for the Search Term Impression Report \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month of \| \| Description \| The first day of the month-long window for the corresponding data. This field is valid only for the Search Term Impression Report \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month_of** |
| \| Field label \| Month of \| \| --- \| --- \| \| Description \| The first day of the month-long window for the corresponding data. This field is valid only for the Search Term Impression Report \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month of |
| Description | The first day of the month-long window for the corresponding data. This field is valid only for the Search Term Impression Report |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| week_of** \| \| --- \| \| \\| Field label \\| Week of \\| \\| --- \\| --- \\| \\| Description \\| The first day of the week-long window for the corresponding data. This field is valid only for the Search Term Impression Report \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week of \| \| Description \| The first day of the week-long window for the corresponding data. This field is valid only for the Search Term Impression Report \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week_of** |
| \| Field label \| Week of \| \| --- \| --- \| \| Description \| The first day of the week-long window for the corresponding data. This field is valid only for the Search Term Impression Report \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week of |
| Description | The first day of the week-long window for the corresponding data. This field is valid only for the Search Term Impression Report |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |

### UNITS

| \| advertised_sku_units_3days** \| \| --- \| \| \\| Field label \\| Advertised SKU units (3d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from the direct click of the advertised SKU, over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Advertised SKU units (3d) \| \| Description \| Units generated from the direct click of the advertised SKU, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| advertised_sku_units_3days** |
| \| Field label \| Advertised SKU units (3d) \| \| --- \| --- \| \| Description \| Units generated from the direct click of the advertised SKU, over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Advertised SKU units (3d) |
| Description | Units generated from the direct click of the advertised SKU, over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributed_units_3days** \| \| --- \| \| \\| Field label \\| Attributed units (3d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed units sold over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed units (3d) \| \| Description \| Total attributed units sold over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attributed_units_3days** |
| \| Field label \| Attributed units (3d) \| \| --- \| --- \| \| Description \| Total attributed units sold over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed units (3d) |
| Description | Total attributed units sold over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_units_sold_3days** \| \| --- \| \| \\| Field label \\| In-store units sold (3d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed units, over 3 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store units sold (3d) \| \| Description \| (Beta) In-store total attributed units, over 3 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_units_sold_3days** |
| \| Field label \| In-store units sold (3d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed units, over 3 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store units sold (3d) |
| Description | (Beta) In-store total attributed units, over 3 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_units_3days** \| \| --- \| \| \\| Field label \\| New-to-brand units (3d) \\| \\| --- \\| --- \\| \\| Description \\| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand units (3d) \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_units_3days** |
| \| Field label \| New-to-brand units (3d) \| \| --- \| --- \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand units (3d) |
| Description | The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| other_sku_units_3days** \| \| --- \| \| \\| Field label \\| Other SKU units (3d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from direct click of same brand as the advertised item over 3 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Other SKU units (3d) \| \| Description \| Units generated from direct click of same brand as the advertised item over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| other_sku_units_3days** |
| \| Field label \| Other SKU units (3d) \| \| --- \| --- \| \| Description \| Units generated from direct click of same brand as the advertised item over 3 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Other SKU units (3d) |
| Description | Units generated from direct click of same brand as the advertised item over 3 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_units_3days** \| \| --- \| \| \\| Field label \\| Total complete view units (3d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks the units sold, attributed to a full ad view within a 3-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view units (3d) \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 3-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_units_3days** |
| \| Field label \| Total complete view units (3d) \| \| --- \| --- \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 3-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view units (3d) |
| Description | This metric tracks the units sold, attributed to a full ad view within a 3-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_units_3days** \| \| --- \| \| \\| Field label \\| Total units (3d) \\| \\| --- \\| --- \\| \\| Description \\| The total units that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total units (3d) \| \| Description \| The total units that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_units_3days** |
| \| Field label \| Total units (3d) \| \| --- \| --- \| \| Description \| The total units that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total units (3d) |
| Description | The total units that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_units_sold_3days** \| \| --- \| \| \\| Field label \\| View-through units sold (3d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the units sold by attributing them to ad views (MRC defined view) within a 3-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through units sold (3d) \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 3-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_units_sold_3days** |
| \| Field label \| View-through units sold (3d) \| \| --- \| --- \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 3-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through units sold (3d) |
| Description | This calculates the units sold by attributing them to ad views (MRC defined view) within a 3-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| advertised_sku_units_14days** \| \| --- \| \| \\| Field label \\| Advertised SKU units (14d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from the direct click of the advertised SKU, over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Advertised SKU units (14d) \| \| Description \| Units generated from the direct click of the advertised SKU, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| advertised_sku_units_14days** |
| \| Field label \| Advertised SKU units (14d) \| \| --- \| --- \| \| Description \| Units generated from the direct click of the advertised SKU, over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Advertised SKU units (14d) |
| Description | Units generated from the direct click of the advertised SKU, over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributed_units_14days** \| \| --- \| \| \\| Field label \\| Attributed units (14d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed units sold over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed units (14d) \| \| Description \| Total attributed units sold over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attributed_units_14days** |
| \| Field label \| Attributed units (14d) \| \| --- \| --- \| \| Description \| Total attributed units sold over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed units (14d) |
| Description | Total attributed units sold over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_units_sold_14days** \| \| --- \| \| \\| Field label \\| In-store units sold (14d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed units, over 14 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store units sold (14d) \| \| Description \| (Beta) In-store total attributed units, over 14 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_units_sold_14days** |
| \| Field label \| In-store units sold (14d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed units, over 14 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store units sold (14d) |
| Description | (Beta) In-store total attributed units, over 14 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_units_14days** \| \| --- \| \| \\| Field label \\| New-to-brand units (14d) \\| \\| --- \\| --- \\| \\| Description \\| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand units (14d) \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_units_14days** |
| \| Field label \| New-to-brand units (14d) \| \| --- \| --- \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand units (14d) |
| Description | The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| other_sku_units_14days** \| \| --- \| \| \\| Field label \\| Other SKU units (14d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from direct click of same brand as the advertised item over 14 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Other SKU units (14d) \| \| Description \| Units generated from direct click of same brand as the advertised item over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| other_sku_units_14days** |
| \| Field label \| Other SKU units (14d) \| \| --- \| --- \| \| Description \| Units generated from direct click of same brand as the advertised item over 14 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Other SKU units (14d) |
| Description | Units generated from direct click of same brand as the advertised item over 14 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_units_14days** \| \| --- \| \| \\| Field label \\| Total complete view units (14d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks the units sold, attributed to a full ad view within a 14-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view units (14d) \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 14-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_units_14days** |
| \| Field label \| Total complete view units (14d) \| \| --- \| --- \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 14-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view units (14d) |
| Description | This metric tracks the units sold, attributed to a full ad view within a 14-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_units_14days** \| \| --- \| \| \\| Field label \\| Total units (14d) \\| \\| --- \\| --- \\| \\| Description \\| The total units that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total units (14d) \| \| Description \| The total units that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_units_14days** |
| \| Field label \| Total units (14d) \| \| --- \| --- \| \| Description \| The total units that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total units (14d) |
| Description | The total units that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_units_sold_14days** \| \| --- \| \| \\| Field label \\| View-through units sold (14d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the units sold by attributing them to ad views (MRC defined view) within a 14-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through units sold (14d) \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 14-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_units_sold_14days** |
| \| Field label \| View-through units sold (14d) \| \| --- \| --- \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 14-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through units sold (14d) |
| Description | This calculates the units sold by attributing them to ad views (MRC defined view) within a 14-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| advertised_sku_units_30days** \| \| --- \| \| \\| Field label \\| Advertised SKU units (30d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from the direct click of the advertised SKU, over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Advertised SKU units (30d) \| \| Description \| Units generated from the direct click of the advertised SKU, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| advertised_sku_units_30days** |
| \| Field label \| Advertised SKU units (30d) \| \| --- \| --- \| \| Description \| Units generated from the direct click of the advertised SKU, over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Advertised SKU units (30d) |
| Description | Units generated from the direct click of the advertised SKU, over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributed_units_30days** \| \| --- \| \| \\| Field label \\| Attributed units (30d) \\| \\| --- \\| --- \\| \\| Description \\| Total attributed units sold over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed units (30d) \| \| Description \| Total attributed units sold over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attributed_units_30days** |
| \| Field label \| Attributed units (30d) \| \| --- \| --- \| \| Description \| Total attributed units sold over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attributed units (30d) |
| Description | Total attributed units sold over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_store_units_sold_30days** \| \| --- \| \| \\| Field label \\| In-store units sold (30d) \\| \\| --- \\| --- \\| \\| Description \\| (Beta) In-store total attributed units, over 30 day click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-store units sold (30d) \| \| Description \| (Beta) In-store total attributed units, over 30 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_store_units_sold_30days** |
| \| Field label \| In-store units sold (30d) \| \| --- \| --- \| \| Description \| (Beta) In-store total attributed units, over 30 day click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-store units sold (30d) |
| Description | (Beta) In-store total attributed units, over 30 day click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ntb_units_30days** \| \| --- \| \| \\| Field label \\| New-to-brand units (30d) \\| \\| --- \\| --- \\| \\| Description \\| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand units (30d) \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ntb_units_30days** |
| \| Field label \| New-to-brand units (30d) \| \| --- \| --- \| \| Description \| The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand units (30d) |
| Description | The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| other_sku_units_30days** \| \| --- \| \| \\| Field label \\| Other SKU units (30d) \\| \\| --- \\| --- \\| \\| Description \\| Units generated from direct click of same brand as the advertised item over 30 day click. This is for online sales only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Other SKU units (30d) \| \| Description \| Units generated from direct click of same brand as the advertised item over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| other_sku_units_30days** |
| \| Field label \| Other SKU units (30d) \| \| --- \| --- \| \| Description \| Units generated from direct click of same brand as the advertised item over 30 day click. This is for online sales only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Other SKU units (30d) |
| Description | Units generated from direct click of same brand as the advertised item over 30 day click. This is for online sales only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_view_units_30days** \| \| --- \| \| \\| Field label \\| Total complete view units (30d) \\| \\| --- \\| --- \\| \\| Description \\| This metric tracks the units sold, attributed to a full ad view within a 30-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete view units (30d) \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 30-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_view_units_30days** |
| \| Field label \| Total complete view units (30d) \| \| --- \| --- \| \| Description \| This metric tracks the units sold, attributed to a full ad view within a 30-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete view units (30d) |
| Description | This metric tracks the units sold, attributed to a full ad view within a 30-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_units_30days** \| \| --- \| \| \\| Field label \\| Total units (30d) \\| \\| --- \\| --- \\| \\| Description \\| The total units that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total units (30d) \| \| Description \| The total units that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_units_30days** |
| \| Field label \| Total units (30d) \| \| --- \| --- \| \| Description \| The total units that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total units (30d) |
| Description | The total units that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_through_units_sold_30days** \| \| --- \| \| \\| Field label \\| View-through units sold (30d) \\| \\| --- \\| --- \\| \\| Description \\| This calculates the units sold by attributing them to ad views (MRC defined view) within a 30-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through units sold (30d) \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 30-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_through_units_sold_30days** |
| \| Field label \| View-through units sold (30d) \| \| --- \| --- \| \| Description \| This calculates the units sold by attributing them to ad views (MRC defined view) within a 30-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through units sold (30d) |
| Description | This calculates the units sold by attributing them to ad views (MRC defined view) within a 30-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### VIDEO

| \| video5_second_views** \| \| --- \| \| \\| Field label \\| Video 5 second views \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video 5 second views \| \| Description \| The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video5_second_views** |
| \| Field label \| Video 5 second views \| \| --- \| --- \| \| Description \| The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video 5 second views |
| Description | The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_complete_views** \| \| --- \| \| \\| Field label \\| Video complete views \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 100% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video complete views \| \| Description \| The number of impressions where the video was viewed to 100% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_complete_views** |
| \| Field label \| Video complete views \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 100% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video complete views |
| Description | The number of impressions where the video was viewed to 100% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_first_quartile_views** \| \| --- \| \| \\| Field label \\| Video first quartile views \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 25% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video first quartile views \| \| Description \| The number of impressions where the video was viewed to 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_first_quartile_views** |
| \| Field label \| Video first quartile views \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video first quartile views |
| Description | The number of impressions where the video was viewed to 25% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_impressions** \| \| --- \| \| \\| Field label \\| Video impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of video impressions that met the MRC delivered impression standard; when the first frame of the video is rendered \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video impressions \| \| Description \| The number of video impressions that met the MRC delivered impression standard; when the first frame of the video is rendered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_impressions** |
| \| Field label \| Video impressions \| \| --- \| --- \| \| Description \| The number of video impressions that met the MRC delivered impression standard; when the first frame of the video is rendered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video impressions |
| Description | The number of video impressions that met the MRC delivered impression standard; when the first frame of the video is rendered |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_midpoint_views** \| \| --- \| \| \\| Field label \\| Video midpoint views \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 50% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video midpoint views \| \| Description \| The number of impressions where the video was viewed to 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_midpoint_views** |
| \| Field label \| Video midpoint views \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video midpoint views |
| Description | The number of impressions where the video was viewed to 50% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_third_quartile_views** \| \| --- \| \| \\| Field label \\| Video third quartile views \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 75% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video third quartile views \| \| Description \| The number of impressions where the video was viewed to 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_third_quartile_views** |
| \| Field label \| Video third quartile views \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video third quartile views |
| Description | The number of impressions where the video was viewed to 75% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_unmutes** \| \| --- \| \| \\| Field label \\| Video unmutes \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the shopper unmuted the video \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video unmutes \| \| Description \| The number of impressions where the shopper unmuted the video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_unmutes** |
| \| Field label \| Video unmutes \| \| --- \| --- \| \| Description \| The number of impressions where the shopper unmuted the video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video unmutes |
| Description | The number of impressions where the shopper unmuted the video |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viewable_impressions** \| \| --- \| \| \\| Field label \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewable impressions \| \| Description \| The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewable_impressions** |
| \| Field label \| Viewable impressions \| \| --- \| --- \| \| Description \| The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viewable impressions |
| Description | The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |