Walmart Connect (Search) fields

  • Updated on Oct 6, 2025
  • Published on Sep 6, 2025
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Supermetrics brings all your Walmart Connect (Search) data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access111 metrics60 dimensions

AD GROUP

ad_group_id
Field label Ad group ID
Description ID of the ad group
Field type dimension
Data type string.text.value
ad_group_name
Field label Ad group name
Description User-defined label for a set of related ads
Field type dimension
Data type string.text.value
ad_group_status
Field label Ad group status
Description Current operational state of the ad set
Field type dimension
Data type string.text.value

AD ITEM

item_id
Field label Item ID
Description ID of the item
Field type dimension
Data type string.text.value
item_name
Field label Item name
Description Name of the item
Field type dimension
Data type string.text.value
item_image
Field label Item image
Description Item Image URL for items else Logo URL for itemId ‘1001’
Field type dimension
Data type string.text.url
Destinations Google Sheets

ATTRIBUTED PURCHASE

advertised_item_id
Field label Advertised item ID
Description Item ID of the item advertised in the ad by the customer
Field type dimension
Data type string.text.value
attribution_type
Field label Attribution type
Description Describes whether a purchase is attributed to a product advertised in the campaign or to other attribution logic. Values are : Advertised Other
Field type dimension
Data type string.text.value
purchased_item_id
Field label Purchased item ID
Description Item ID of the item purchased by the customer attributable to advertiser’s campaign
Field type dimension
Data type string.text.value
purchased_item_name
Field label Purchased item name
Description Item name of the item purchased by the customer attributable to advertiser’s campaign
Field type dimension
Data type string.text.value

BRAND

brand
Field label Brand
Description Different brands of items in your campaign
Field type dimension
Data type string.text.value

BUDGET

avg_cap_out_time
Field label Avg cap out time
Description The average cap out time is the average time for which the campaign went out of budget in the last 7 days. This value is represented in military time e.g. 1000 refers to 10 AM
Field type metric
Data type int.number.value
missed_clicks_lower
Field label Missed clicks lower
Description This field provides cumulative lower range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time
Field type metric
Data type int.number.value
missed_clicks_upper
Field label Missed clicks upper
Description This field provides cumulative upper range of missed clicks over last 7 days for a campaign which went out of budget (OOB) for T-1 time
Field type metric
Data type int.number.value
missed_impressions_lower
Field label Missed impressions lower
Description This field will provide cumulative lower range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time
Field type metric
Data type int.number.value
missed_impressions_upper
Field label Missed impressions upper
Description This field will provide cumulative upper range of missed impressions over last 7 days for a campaign which went out of budget (OOB) for T-1 time
Field type metric
Data type int.number.value
suggested_latest_daily_budget
Field label Suggested latest daily budget
Description This field provides the suggested latest daily budget recommendation to be applied to a campaign so that the campaign does not go out of budget
Field type metric
Data type float.currency.value
suggested_latest_total_budget
Field label Suggested latest total budget
Description This field provides the suggested latest total budget recommendation to be applied to a campaign so that the campaign does not go out of budget
Field type metric
Data type float.currency.value

CAMPAIGN

campaign_id
Field label Campaign ID
Description The ID of the campaign
Field type dimension
Data type string.text.value
campaign_name
Field label Campaign name
Description The name of the campaign
Field type dimension
Data type string.text.value
campaign_status
Field label Campaign status
Description Current operational state (e.g., active, paused)
Field type dimension
Data type string.text.value
campaign_type
Field label Campaign type
Description Overarching goal and structure of your ad strategy
Field type dimension
Data type string.text.value
bidding_strategy
Field label Bidding strategy
Description Method for determining ad placement cost
Field type dimension
Data type string.text.value
budget_type
Field label Budget type
Description Structure of your spending limit (e.g., total, daily)
Field type dimension
Data type string.text.value
daily_budget
Field label Daily budget
Description Maximum spending per day
Field type dimension
Data type string.text.value
total_budget
Field label Total budget
Description Maximum spending for the entire campaign
Field type dimension
Data type string.text.value
channel
Field label Channel
Description Platform where ads are displayed
Field type dimension
Data type string.text.value
targeting_type
Field label Targeting type
Description Method for defining your desired audience
Field type dimension
Data type string.text.value
rollover
Field label Rollover
Description Indicates if unused budget carries over (Yes/No)
Field type dimension
Data type bool
start_date
Field label Start date
Description Date when advertising begins
Field type dimension
Data type string.time.date
end_date
Field label End date
Description Date when advertising is scheduled to end
Field type dimension
Data type string.time.date

CATEGORY

category
Field label Category
Description Categories of the items in your campaign
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEFAULT METRICS

ad_spend
Field label Ad spend
Description The amount of budget spent in dollars
Field type metric
Data type float.currency.value
ad_spend_gbp
Field label Ad spend (GBP)
Description The amount of budget spent converted to GBP
Field type metric
Data type float.currency.value
Services Currency conversion
ad_spend_eur
Field label Ad spend (EUR)
Description The amount of budget spent converted to EUR
Field type metric
Data type float.currency.value
Services Currency conversion
clicks
Field label Clicks
Description Number of ads clicked
Field type metric
Data type int.number.value
impressions
Field label Impressions
Description Number of ads shown
Field type metric
Data type int.number.value
cpc
Field label CPC
Description Cost per click (Ad spend / Clicks)
Field type metric
Data type float.currency.value
ctr
Field label CTR
Description Click-Through rate (Clicks / Impressions)
Field type metric
Data type float.number.ratio
cpm
Field label CPM
Description Cost per mille (Ad spend / Impressions * 1000)
Field type metric
Data type float.currency.value
roas_3days
Field label ROAS (3d)
Description Return on ad spend (Attributed sales (3d) / Ad spend)
Field type metric
Data type float.number.ratio
roas_14days
Field label ROAS (14d)
Description Return on ad spend (Attributed sales (14d) / Ad spend)
Field type metric
Data type float.number.ratio
roas_30days
Field label ROAS (30d)
Description Return on ad spend (Attributed sales (30d) / Ad spend)
Field type metric
Data type float.number.ratio

KEYWORD

keyword_id
Field label Keyword ID
Description ID of the keyword
Field type dimension
Data type string.text.value
bidded_keyword
Field label Bidded keyword
Description Actual Keyword that was used in bidding
Field type dimension
Data type string.text.value
searched_keyword
Field label Searched keyword
Description Search query entered by the site visitor
Field type dimension
Data type string.text.value
match_type
Field label Match type
Description Match type is a set of options to decide matching criteria for keywords
Field type dimension
Data type string.text.value

ORDERS

attributed_orders_3days
Field label Attributed orders (3d)
Description Total attributed orders placed over 3 day click. This is for online sales only
Field type metric
Data type int.number.value
in_store_orders_3days
Field label In-store orders (3d)
Description (Beta) In-store total attributed orders over 3 day click
Field type metric
Data type int.number.value
ntb_orders_3days
Field label New-to-brand orders (3d)
Description The number of first-time orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types
Field type metric
Data type int.number.value
total_complete_view_orders_3days
Field label Total complete view orders (3d)
Description This metric tracks orders that are attributed to a full ad view within a 3-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales
Field type metric
Data type int.number.value
view_through_orders_3days
Field label View-through orders (3d)
Description This evaluates the orders credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU orders and excluding other orders
Field type metric
Data type int.number.value
attributed_orders_14days
Field label Attributed orders (14d)
Description Total attributed orders placed over 14 day click. This is for online sales only
Field type metric
Data type int.number.value
in_store_orders_14days
Field label In-store orders (14d)
Description (Beta) In-store total attributed orders over 14 day click
Field type metric
Data type int.number.value
ntb_orders_14days
Field label New-to-brand orders (14d)
Description The number of first-time orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types
Field type metric
Data type int.number.value
total_complete_view_orders_14days
Field label Total complete view orders (14d)
Description This metric tracks orders that are attributed to a full ad view within a 14-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales
Field type metric
Data type int.number.value
view_through_orders_14days
Field label View-through orders (14d)
Description This evaluates the orders credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU orders and excluding other orders
Field type metric
Data type int.number.value
attributed_orders_30days
Field label Attributed orders (30d)
Description Total attributed orders placed over 30 day click. This is for online sales only
Field type metric
Data type int.number.value
in_store_orders_30days
Field label In-store orders (30d)
Description (Beta) In-store total attributed orders over 30 day click
Field type metric
Data type int.number.value
ntb_orders_30days
Field label New-to-brand orders (30d)
Description The number of first-time orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types
Field type metric
Data type int.number.value
total_complete_view_orders_30days
Field label Total complete view orders (30d)
Description This metric tracks orders that are attributed to a full ad view within a 30-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales
Field type metric
Data type int.number.value
view_through_orders_30days
Field label View-through orders (30d)
Description This evaluates the orders credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU orders and excluding other orders
Field type metric
Data type int.number.value

PAGE TYPE

page_type
Field label Page type
Description Different page types for page specific reports
Field type dimension
Data type string.text.value

PLACEMENT

placement
Field label Placement
Description The location or placement to serve ads for keyword campaigns
Field type dimension
Data type string.text.value

PLATFORM

platform
Field label Platform
Description The platform where the campaign is running
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

REVENUE

complete_view_revenue_3days
Field label Complete view revenue (3d)
Description These metric tracks sales that are attributed to a full ad view within a 3-day window. It includes only the sales for the Advertisers SKU
Field type metric
Data type float.currency.value
halo_complete_view_revenue_3days
Field label Halo complete view revenue (3d)
Description This metric tracks sales attributed to a full ad view over a 3-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales
Field type metric
Data type float.currency.value
ntb_revenue_3days
Field label New-to-brand revenue (3d)
Description The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days
Field type metric
Data type float.currency.value
complete_view_revenue_14days
Field label Complete view revenue (14d)
Description These metric tracks sales that are attributed to a full ad view within a 14-day window. It includes only the sales for the Advertisers SKU
Field type metric
Data type float.currency.value
halo_complete_view_revenue_14days
Field label Halo complete view revenue (14d)
Description This metric tracks sales attributed to a full ad view over a 14-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales
Field type metric
Data type float.currency.value
ntb_revenue_14days
Field label New-to-brand revenue (14d)
Description The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days
Field type metric
Data type float.currency.value
complete_view_revenue_30days
Field label Complete view revenue (30d)
Description These metric tracks sales that are attributed to a full ad view within a 30-day window. It includes only the sales for the Advertisers SKU
Field type metric
Data type float.currency.value
halo_complete_view_revenue_30days
Field label Halo complete view revenue (30d)
Description This metric tracks sales attributed to a full ad view over a 30-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales
Field type metric
Data type float.currency.value
ntb_revenue_30days
Field label New-to-brand revenue (30d)
Description The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days
Field type metric
Data type float.currency.value

SALES

advertised_sku_sales_3days
Field label Advertised SKU sales (3d)
Description Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. This is for online sales only
Field type metric
Data type float.currency.value
attributed_sales_3days
Field label Attributed sales (3d)
Description Total attributed sales revenue made from units sold over 3 day click. This is for online sales only
Field type metric
Data type float.currency.value
brand_attributed_sales_3days
Field label Brand attributed sales (3d)
Description Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31
Field type metric
Data type float.currency.value
direct_attributed_sales_3days
Field label Direct attributed sales (3d)
Description Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31
Field type metric
Data type float.currency.value
in_store_advertised_sales_3days
Field label In-store advertised sales (3d)
Description (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 3 day click
Field type metric
Data type float.currency.value
in_store_attributed_sales_3days
Field label In-store attributed sales (3d)
Description (Beta) In-store total attributed sales revenue made from units sold, over 3 day click
Field type metric
Data type float.currency.value
in_store_other_sales_3days
Field label In-store other sales (3d)
Description (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 3 day click
Field type metric
Data type float.currency.value
other_sku_sales_3days
Field label Other SKU sales (3d)
Description Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. This is for online sales only
Field type metric
Data type float.currency.value
related_attributed_sales_3days
Field label Related attributed sales (3d)
Description Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 3 day click. Note: This field is planned to be deprecated by 5/31
Field type metric
Data type float.currency.value
total_sales_3days
Field label Total sales (3d)
Description The total product sales that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked
Field type metric
Data type float.currency.value
view_through_sales_3days
Field label View-through sales (3d)
Description This calculates the sales credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU sales and excluding other sales
Field type metric
Data type float.currency.value
advertised_sku_sales_14days
Field label Advertised SKU sales (14d)
Description Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. This is for online sales only
Field type metric
Data type float.currency.value
attributed_sales_14days
Field label Attributed sales (14d)
Description Total attributed sales revenue made from units sold over 14 day click. This is for online sales only
Field type metric
Data type float.currency.value
brand_attributed_sales_14days
Field label Brand attributed sales (14d)
Description Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31
Field type metric
Data type float.currency.value
direct_attributed_sales_14days
Field label Direct attributed sales (14d)
Description Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31
Field type metric
Data type float.currency.value
in_store_advertised_sales_14days
Field label In-store advertised sales (14d)
Description (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 14 day click
Field type metric
Data type float.currency.value
in_store_attributed_sales_14days
Field label In-store attributed sales (14d)
Description (Beta) In-store total attributed sales revenue made from units sold, over 14 day click
Field type metric
Data type float.currency.value
in_store_other_sales_14days
Field label In-store other sales (14d)
Description (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 14 day click
Field type metric
Data type float.currency.value
other_sku_sales_14days
Field label Other SKU sales (14d)
Description Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. This is for online sales only
Field type metric
Data type float.currency.value
related_attributed_sales_14days
Field label Related attributed sales (14d)
Description Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 14 day click. Note: This field is planned to be deprecated by 5/31
Field type metric
Data type float.currency.value
total_sales_14days
Field label Total sales (14d)
Description The total product sales that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked
Field type metric
Data type float.currency.value
view_through_sales_14days
Field label View-through sales (14d)
Description This calculates the sales credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU sales and excluding other sales. Note: only for Advertised attributed sales, the attributed sales are measured after a 2-second view
Field type metric
Data type float.currency.value
advertised_sku_sales_30days
Field label Advertised SKU sales (30d)
Description Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. This is for online sales only
Field type metric
Data type float.currency.value
attributed_sales_30days
Field label Attributed sales (30d)
Description Total sales revenue made from units sold over 30 day click. This is for online sales only
Field type metric
Data type float.currency.value
brand_attributed_sales_30days
Field label Brand attributed sales (30d)
Description Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31
Field type metric
Data type float.currency.value
direct_attributed_sales_30days
Field label Direct attributed sales (30d)
Description Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31
Field type metric
Data type float.currency.value
in_store_advertised_sales_30days
Field label In-store advertised sales (30d)
Description (Beta) In-store attributed sales revenue based off the direct click of the advertised item, over 30 day click
Field type metric
Data type float.currency.value
in_store_attributed_sales_30days
Field label In-store attributed sales (30d)
Description (Beta) In-store total attributed sales revenue made from units sold, over 30 day click
Field type metric
Data type float.currency.value
in_store_other_sales_30days
Field label In-store other sales (30d)
Description (Beta) In-store attributed sales based off the direct click of the same brand as the advertised item, over 30 day click
Field type metric
Data type float.currency.value
other_sku_sales_30days
Field label Other SKU sales (30d)
Description Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. This is for online sales only
Field type metric
Data type float.currency.value
related_attributed_sales_30days
Field label Related attributed sales (30d)
Description Attributed sales revenue based off the direct click of the same brand and category as the advertised item in dollars, over 30 day click. Note: This field is planned to be deprecated by 5/31
Field type metric
Data type float.currency.value
total_sales_30days
Field label Total sales (30d)
Description The total product sales that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked
Field type metric
Data type float.currency.value
view_through_sales_30days
Field label View-through sales (30d)
Description This calculates the sales credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU sales and excluding other sales
Field type metric
Data type float.currency.value

SEARCH IMPRESSION

searched_keyword_impression_rank
Field label Searched keyword impression rank
Description Rank of search term, determined based on raw count of impressions
Field type metric
Data type int.number.value
searched_keyword_impression_share
Field label Searched keyword impression share
Description Impressions for a search term /Total eligible impressions for that search term
Field type metric
Data type float.number.percentage
tos_searched_keyword_impression_rank
Field label Tos searched keyword impression rank
Description Top of Search – Search term Impression rank
Field type metric
Data type int.number.value
tos_searched_keyword_impression_share
Field label Tos searched keyword impression share
Description Top of Search – Search term Impression share
Field type metric
Data type float.number.percentage

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
atom
Field label Datetime
Field type dimension
Data type string.time.datetime
month_of
Field label Month of
Description The first day of the month-long window for the corresponding data. This field is valid only for the Search Term Impression Report
Field type dimension
Data type string.time.month
week_of
Field label Week of
Description The first day of the week-long window for the corresponding data. This field is valid only for the Search Term Impression Report
Field type dimension
Data type string.time.week

UNITS

advertised_sku_units_3days
Field label Advertised SKU units (3d)
Description Units generated from the direct click of the advertised SKU, over 3 day click. This is for online sales only
Field type metric
Data type int.number.value
attributed_units_3days
Field label Attributed units (3d)
Description Total attributed units sold over 3 day click. This is for online sales only
Field type metric
Data type int.number.value
in_store_units_sold_3days
Field label In-store units sold (3d)
Description (Beta) In-store total attributed units, over 3 day click
Field type metric
Data type int.number.value
ntb_units_3days
Field label New-to-brand units (3d)
Description The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types
Field type metric
Data type int.number.value
other_sku_units_3days
Field label Other SKU units (3d)
Description Units generated from direct click of same brand as the advertised item over 3 day click. This is for online sales only
Field type metric
Data type int.number.value
total_complete_view_units_3days
Field label Total complete view units (3d)
Description This metric tracks the units sold, attributed to a full ad view within a 3-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales
Field type metric
Data type int.number.value
total_units_3days
Field label Total units (3d)
Description The total units that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked
Field type metric
Data type int.number.value
view_through_units_sold_3days
Field label View-through units sold (3d)
Description This calculates the units sold by attributing them to ad views (MRC defined view) within a 3-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold
Field type metric
Data type int.number.value
advertised_sku_units_14days
Field label Advertised SKU units (14d)
Description Units generated from the direct click of the advertised SKU, over 14 day click. This is for online sales only
Field type metric
Data type int.number.value
attributed_units_14days
Field label Attributed units (14d)
Description Total attributed units sold over 14 day click. This is for online sales only
Field type metric
Data type int.number.value
in_store_units_sold_14days
Field label In-store units sold (14d)
Description (Beta) In-store total attributed units, over 14 day click
Field type metric
Data type int.number.value
ntb_units_14days
Field label New-to-brand units (14d)
Description The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types
Field type metric
Data type int.number.value
other_sku_units_14days
Field label Other SKU units (14d)
Description Units generated from direct click of same brand as the advertised item over 14 day click. This is for online sales only
Field type metric
Data type int.number.value
total_complete_view_units_14days
Field label Total complete view units (14d)
Description This metric tracks the units sold, attributed to a full ad view within a 14-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales
Field type metric
Data type int.number.value
total_units_14days
Field label Total units (14d)
Description The total units that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked
Field type metric
Data type int.number.value
view_through_units_sold_14days
Field label View-through units sold (14d)
Description This calculates the units sold by attributing them to ad views (MRC defined view) within a 14-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold
Field type metric
Data type int.number.value
advertised_sku_units_30days
Field label Advertised SKU units (30d)
Description Units generated from the direct click of the advertised SKU, over 30 day click. This is for online sales only
Field type metric
Data type int.number.value
attributed_units_30days
Field label Attributed units (30d)
Description Total attributed units sold over 30 day click. This is for online sales only
Field type metric
Data type int.number.value
in_store_units_sold_30days
Field label In-store units sold (30d)
Description (Beta) In-store total attributed units, over 30 day click
Field type metric
Data type int.number.value
ntb_units_30days
Field label New-to-brand units (30d)
Description The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types
Field type metric
Data type int.number.value
other_sku_units_30days
Field label Other SKU units (30d)
Description Units generated from direct click of same brand as the advertised item over 30 day click. This is for online sales only
Field type metric
Data type int.number.value
total_complete_view_units_30days
Field label Total complete view units (30d)
Description This metric tracks the units sold, attributed to a full ad view within a 30-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales
Field type metric
Data type int.number.value
total_units_30days
Field label Total units (30d)
Description The total units that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked
Field type metric
Data type int.number.value
view_through_units_sold_30days
Field label View-through units sold (30d)
Description This calculates the units sold by attributing them to ad views (MRC defined view) within a 30-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold
Field type metric
Data type int.number.value

VIDEO

video5_second_views
Field label Video 5 second views
Description The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter
Field type metric
Data type int.number.value
video_complete_views
Field label Video complete views
Description The number of impressions where the video was viewed to 100%
Field type metric
Data type int.number.value
video_first_quartile_views
Field label Video first quartile views
Description The number of impressions where the video was viewed to 25%
Field type metric
Data type int.number.value
video_impressions
Field label Video impressions
Description The number of video impressions that met the MRC delivered impression standard; when the first frame of the video is rendered
Field type metric
Data type int.number.value
video_midpoint_views
Field label Video midpoint views
Description The number of impressions where the video was viewed to 50%
Field type metric
Data type int.number.value
video_third_quartile_views
Field label Video third quartile views
Description The number of impressions where the video was viewed to 75%
Field type metric
Data type int.number.value
video_unmutes
Field label Video unmutes
Description The number of impressions where the shopper unmuted the video
Field type metric
Data type int.number.value
viewable_impressions
Field label Viewable impressions
Description The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed
Field type metric
Data type int.number.value