Walmart Connect (Display) fields

  • Updated on Sep 11, 2025
  • Published on Sep 6, 2025
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Supermetrics brings all your Walmart Connect (Display) data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access103 metrics54 dimensions

BRAND

brand
Field label Brand
Description Name of the advertiser’s brand
Field type dimension
Data type string.text.value

BUYERS

total_buyers_14days
Field label Total buyers (14d)
Description Buyers that have purchased measured items based on a 14 day attribution window
Field type metric
Data type int.number.value
total_buyers_30days
Field label Total buyers (30d)
Description Buyers that have purchased measured items based on a 30 day attribution window
Field type metric
Data type int.number.value

CAMPAIGN

campaign_ext_id
Field label Campaign external ID
Description Identifier for a campaign in the ad server. Only campaigns that has gone live will have an external ID
Field type dimension
Data type string.text.value
campaign_name
Field label Campaign name
Description Name of the campaign
Field type dimension
Data type string.text.value
campaign_description
Field label Campaign description
Description Description of the campaign
Field type dimension
Data type string.text.value
campaign_type
Field label Campaign type
Description The type of the campaign
Field type dimension
Data type string.text.value
campaign_status
Field label Campaign status
Description The status of the campaign
Field type dimension
Data type string.text.value
campaign_objective
Field label Campaign objective
Description The objective of the campaign
Field type dimension
Data type string.text.value
campaign_created_date
Field label Campaign created date
Description The creation date of the campaign
Field type dimension
Data type string.time.date
campaign_created_datetime
Field label Campaign created datetime
Description The creation datetime of the campaign
Field type dimension
Data type string.time.datetime
campaign_last_updated_date
Field label Campaign last updated date
Description The last updated date of the campaign
Field type dimension
Data type string.time.date
campaign_last_updated_datetime
Field label Campaign last updated datetime
Description The last updated datetime of the campaign
Field type dimension
Data type string.time.datetime
campaign_start_date
Field label Campaign start date
Description The start date of the campaign
Field type dimension
Data type string.text.value
campaign_end_date
Field label Campaign end date
Description The end date of the campaign
Field type dimension
Data type string.text.value
delivery_speed
Field label Delivery speed
Description The delivery speed of the campaign
Field type dimension
Data type string.text.value
budget_type
Field label Budget type
Description The type of budget for the campaign
Field type dimension
Data type string.text.value
daily_budget
Field label Daily budget
Description The daily budget for the campaign
Field type dimension
Data type string.text.value
total_budget
Field label Total budget
Description The total budget for the campaign
Field type dimension
Data type string.text.value
attributes_set_on_ad_group_level
Field label Attributes set on ad group level
Description Attributes set on ad group level
Field type dimension
Data type bool

CATEGORY

category
Field label Category
Description Categories of the items in your item set
Field type dimension
Data type string.text.value

CHANNEL

point_of_sale
Field label Point of sale
Description Possible values are Overall, In-store, Pickup, or Delivery
Field type dimension
Data type string.text.value

CREATIVE

creative_id
Field label Creative ID
Description The ID of the creative
Field type dimension
Data type string.text.value
creative_name
Field label creative name
Description Name of the creative
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEFAULT METRICS

ad_spend
Field label Ad spend
Description The amount of budget spent in dollars
Field type metric
Data type float.currency.value
ad_spend_gbp
Field label Ad spend (GBP)
Description The amount of budget spent converted to GBP
Field type metric
Data type float.currency.value
Services Currency conversion
ad_spend_eur
Field label Ad spend (EUR)
Description The amount of budget spent converted to EUR
Field type metric
Data type float.currency.value
Services Currency conversion
clicks
Field label Clicks
Description Number of Ad clicks
Field type metric
Data type int.number.value
impressions
Field label Impressions
Description Number of Ads shown
Field type metric
Data type int.number.value
cpc
Field label CPC
Description Cost per click (Ad spend / Clicks)
Field type metric
Data type float.currency.value
ctr
Field label CTR
Description Click-through Rate (Clicks / Impressions)
Field type metric
Data type float.number.ratio
cpm
Field label CPM
Description Cost per mille (Ad spend / Impressions * 1000)
Field type metric
Data type float.currency.value
valid_bids
Field label Bids
Description The number of bids submitted eligible to win
Field type metric
Data type int.number.value
roas_14days
Field label ROAS (14d)
Description Return on ad spend (Attributed sales (14d) / Ad spend)
Field type metric
Data type float.number.ratio
roas_30days
Field label ROAS (30d)
Description Return on ad spend (Attributed sales (30d) / Ad spend)
Field type metric
Data type float.number.ratio

ITEM

item_id
Field label Item ID
Description ID of the item
Field type dimension
Data type string.text.value
item_name
Field label Item name
Description Name of the item
Field type dimension
Data type string.text.value

LINE ITEM

line_item_ext_id
Field label Line item external ID
Description Identifier for a Line item in the ad server. Only Line items that has gone live will have an external ID
Field type dimension
Data type string.text.value
line_item_name
Field label Line item name
Description Name of the line item under a particular campaign
Field type dimension
Data type string.text.value
tactic
Field label Tactic
Description Type of targeting tactic used in line item
Field type dimension
Data type string.text.value

ORDER

order_frequency
Field label Order frequency
Description Number of times buyers have purchased measured items within 12 months before the campaign start Enum:new = New buyers1_time = Purchased 1 time2_time = Purchased 2 times3_time = Purchased 3 times and above
Field type dimension
Data type string.text.value

ORDERS

acc_attributed_featured_orders_14days
Field label ACC attributed featured orders (14d)
Description Total attributed ACC orders placed from Featured itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
acc_attributed_halo_orders_14days
Field label ACC attributed halo orders (14d)
Description Total attributed ACC orders placed from Halo itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
acc_attributed_orders_14days
Field label ACC attributed orders (14d)
Description Total attributed ACC orders placed within 14 days of ad exposure
Field type metric
Data type int.number.value
attributed_featured_orders_14days
Field label Attributed featured orders (14d)
Description Total attributed orders placed from Featured itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
attributed_halo_orders_14days
Field label Attributed halo orders (14d)
Description Total attributed orders placed from Halo itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
attributed_orders_14days
Field label Attributed orders (14d)
Description Total attributed orders placed within 14 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_featured_orders_14days
Field label Delivery attributed featured orders (14d)
Description Total attributed delivery orders placed from Featured itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_halo_orders_14days
Field label Delivery attributed halo orders (14d)
Description Total attributed delivery orders placed from Halo itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_orders_14days
Field label Delivery attributed orders (14d)
Description Total attributed delivery orders placed within 14 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_featured_orders_14days
Field label Pickup attributed featured orders (14d)
Description Total attributed pickup orders placed from Featured itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_halo_orders_14days
Field label Pickup attributed halo orders (14d)
Description Total attributed pickup orders placed from Halo itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_orders_14days
Field label Pickup attributed orders (14d)
Description Total attributed pickup orders placed within 14 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_featured_orders_14days
Field label Store attributed featured orders (14d)
Description Total attributed store orders placed from Featured itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_halo_orders_14days
Field label Store attributed halo orders (14d)
Description Total attributed store orders placed from Halo itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_orders_14days
Field label Store attributed orders (14d)
Description Total attributed store orders placed within 14 days of ad exposure
Field type metric
Data type int.number.value
acc_attributed_featured_orders_30days
Field label ACC attributed featured orders (30d)
Description Total attributed ACC orders placed from Featured itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
acc_attributed_halo_orders_30days
Field label ACC attributed halo orders (30d)
Description Total attributed ACC orders placed from Halo itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
acc_attributed_orders_30days
Field label ACC attributed orders (30d)
Description Total attributed ACC orders placed within 30 days of ad exposure
Field type metric
Data type int.number.value
attributed_featured_orders_30days
Field label Attributed featured orders (30d)
Description Total attributed orders placed from Featured itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
attributed_halo_orders_30days
Field label Attributed halo orders (30d)
Description Total attributed orders placed from Halo itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
attributed_orders_30days
Field label Attributed orders (30d)
Description Total attributed orders placed within 30 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_featured_orders_30days
Field label Delivery attributed featured orders (30d)
Description Total attributed delivery orders placed from Featured itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_halo_orders_30days
Field label Delivery attributed halo orders (30d)
Description Total attributed delivery orders placed from Halo itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_orders_30days
Field label Delivery attributed orders (30d)
Description Total attributed delivery orders placed within 30 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_featured_orders_30days
Field label Pickup attributed featured orders (30d)
Description Total attributed pickup orders placed from Featured itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_halo_orders_30days
Field label Pickup attributed halo orders (30d)
Description Total attributed pickup orders placed from Halo itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_orders_30days
Field label Pickup attributed orders (30d)
Description Total attributed pickup orders placed within 30 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_featured_orders_30days
Field label Store attributed featured orders (30d)
Description Total attributed store orders placed from Featured itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_halo_orders_30days
Field label Store attributed halo orders (30d)
Description Total attributed store orders placed from Halo itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_orders_30days
Field label Store attributed orders (30d)
Description Total attributed store orders placed within 30 days of ad exposure
Field type metric
Data type int.number.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

SALES

acc_attributed_featured_sales_14days
Field label ACC attributed featured sales (14d)
Description Total attributed ACC sales revenue from units sold in Featured itemset within 14 days of ad exposure
Field type metric
Data type float.currency.value
acc_attributed_halo_sales_14days
Field label ACC attributed halo sales (14d)
Description Total attributed ACC sales revenue from units sold in Halo itemset within 14 days of ad exposure
Field type metric
Data type float.currency.value
acc_attributed_sales_14days
Field label ACC attributed sales (14d)
Description Total attributed ACC sales revenue from units sold within 14 days of ad exposure
Field type metric
Data type float.currency.value
attributed_featured_sales_14days
Field label Attributed featured sales (14d)
Description Total attributed sales revenue from units sold in Featured itemset within 14 days of ad exposure
Field type metric
Data type float.currency.value
attributed_halo_sales_14days
Field label Attributed halo sales (14d)
Description Total attributed sales revenue from units sold in Halo itemset within 14 days of ad exposure
Field type metric
Data type float.currency.value
attributed_sales_14days
Field label Attributed sales (14d)
Description Total attributed sales revenue from units sold within 14 days of ad exposure
Field type metric
Data type float.currency.value
delivery_attributed_featured_sales_14days
Field label Delivery attributed featured sales (14d)
Description Total attributed delivery sales revenue from units sold in Featured itemset within 14 days of ad exposure
Field type metric
Data type float.currency.value
delivery_attributed_halo_sales_14days
Field label Delivery attributed halo sales (14d)
Description Total attributed delivery sales revenue from units sold in Halo itemset within 14 days of ad exposure
Field type metric
Data type float.currency.value
delivery_attributed_sales_14days
Field label Delivery attributed sales (14d)
Description Total attributed delivery sales revenue from units sold within 14 days of ad exposure
Field type metric
Data type float.currency.value
pickup_attributed_featured_sales_14days
Field label Pickup attributed featured sales (14d)
Description Total attributed pickup sales revenue from units sold in Featured itemset within 14 days of ad exposure
Field type metric
Data type float.currency.value
pickup_attributed_halo_sales_14days
Field label Pickup attributed halo sales (14d)
Description Total attributed pickup sales revenue from units sold in Halo itemset within 14 days of ad exposure
Field type metric
Data type float.currency.value
pickup_attributed_sales_14days
Field label Pickup attributed sales (14d)
Description Total attributed pickup sales revenue from units sold within 14 days of ad exposure
Field type metric
Data type float.currency.value
store_attributed_featured_sales_14days
Field label Store attributed featured sales (14d)
Description Total attributed store sales revenue from units sold in Featured itemset within 14 days of ad exposure
Field type metric
Data type float.currency.value
store_attributed_halo_sales_14days
Field label Store attributed halo sales (14d)
Description Total attributed store sales revenue from units sold in Halo itemset within 14 days of ad exposure
Field type metric
Data type float.currency.value
store_attributed_sales_14days
Field label Store attributed sales (14d)
Description Total attributed store sales revenue from units sold within 14 days of ad exposure
Field type metric
Data type float.currency.value
acc_attributed_featured_sales_30days
Field label ACC attributed featured sales (30d)
Description Total attributed ACC sales revenue from units sold in Featured itemset within 30 days of ad exposure
Field type metric
Data type float.currency.value
acc_attributed_halo_sales_30days
Field label ACC attributed halo sales (30d)
Description Total attributed ACC sales revenue from units sold in Halo itemset within 30 days of ad exposure
Field type metric
Data type float.currency.value
acc_attributed_sales_30days
Field label ACC attributed sales (30d)
Description Total attributed ACC sales revenue from units sold within 30 days of ad exposure
Field type metric
Data type float.currency.value
attributed_featured_sales_30days
Field label Attributed featured sales (30d)
Description Total attributed sales revenue from units sold in Featured itemset within 30 days of ad exposure
Field type metric
Data type float.currency.value
attributed_halo_sales_30days
Field label Attributed halo sales (30d)
Description Total attributed sales revenue from units sold in Halo itemset within 30 days of ad exposure
Field type metric
Data type float.currency.value
attributed_sales_30days
Field label Attributed sales (30d)
Description Total attributed sales revenue from units sold within 30 days of ad exposure
Field type metric
Data type float.currency.value
delivery_attributed_featured_sales_30days
Field label Delivery attributed featured sales (30d)
Description Total attributed delivery sales revenue from units sold in Featured itemset within 30 days of ad exposure
Field type metric
Data type float.currency.value
delivery_attributed_halo_sales_30days
Field label Delivery attributed halo sales (30d)
Description Total attributed delivery sales revenue from units sold in Halo itemset within 30 days of ad exposure
Field type metric
Data type float.currency.value
delivery_attributed_sales_30days
Field label Delivery attributed sales (30d)
Description Total attributed delivery sales revenue from units sold within 30 days of ad exposure
Field type metric
Data type float.currency.value
pickup_attributed_featured_sales_30days
Field label Pickup attributed featured sales (30d)
Description Total attributed pickup sales revenue from units sold in Featured itemset within 30 days of ad exposure
Field type metric
Data type float.currency.value
pickup_attributed_halo_sales_30days
Field label Pickup attributed halo sales (30d)
Description Total attributed pickup sales revenue from units sold in Halo itemset within 30 days of ad exposure
Field type metric
Data type float.currency.value
pickup_attributed_sales_30days
Field label Pickup attributed sales (30d)
Description Total attributed pickup sales revenue from units sold within 30 days of ad exposure
Field type metric
Data type float.currency.value
store_attributed_featured_sales_30days
Field label Store attributed featured sales (30d)
Description Total attributed store sales revenue from units sold in Featured itemset within 30 days of ad exposure
Field type metric
Data type float.currency.value
store_attributed_halo_sales_30days
Field label Store attributed halo sales (30d)
Description Total attributed store sales revenue from units sold in Halo itemset within 30 days of ad exposure
Field type metric
Data type float.currency.value
store_attributed_sales_30days
Field label Store attributed sales (30d)
Description Total attributed store sales revenue from units sold within 30 days of ad exposure
Field type metric
Data type float.currency.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
atom
Field label Datetime
Field type dimension
Data type string.time.datetime

UNITS

acc_attributed_featured_units_14days
Field label ACC attributed featured units (14d)
Description Total attributed ACC units sold from Featured itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
acc_attributed_halo_units_14days
Field label ACC attributed halo units (14d)
Description Total attributed ACC units sold from Halo itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
acc_attributed_units_14days
Field label ACC attributed units (14d)
Description Total attributed ACC units sold within 14 days of ad exposure
Field type metric
Data type int.number.value
attributed_featured_units_14days
Field label Attributed featured units (14d)
Description Total attributed units sold from Featured itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
attributed_halo_units_14days
Field label Attributed halo units (14d)
Description Total attributed units sold from Halo itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
attributed_units_14days
Field label Attributed units (14d)
Description Total attributed units sold within 14 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_featured_units_14days
Field label Delivery attributed featured units (14d)
Description Total attributed delivery units sold from Featured itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_halo_units_14days
Field label Delivery attributed halo units (14d)
Description Total attributed delivery units sold from Halo itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_units_14days
Field label Delivery attributed units (14d)
Description Total attributed delivery units sold within 14 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_featured_units_14days
Field label Pickup attributed featured units (14d)
Description Total attributed pickup units sold from Featured itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_halo_units_14days
Field label Pickup attributed halo units (14d)
Description Total attributed pickup units sold from Halo itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_units_14days
Field label Pickup attributed units (14d)
Description Total attributed pickup units sold within 14 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_featured_units_14days
Field label Store attributed featured units (14d)
Description Total attributed store units sold from Featured itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_halo_units_14days
Field label Store attributed halo units (14d)
Description Total attributed store units sold from Halo itemset within 14 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_units_14days
Field label Store attributed units (14d)
Description Total attributed store units sold within 14 days of ad exposure
Field type metric
Data type int.number.value
acc_attributed_featured_units_30days
Field label ACC attributed featured units (30d)
Description Total attributed ACC units sold from Featured itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
acc_attributed_halo_units_30days
Field label ACC attributed halo units (30d)
Description Total attributed ACC units sold from Halo itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
acc_attributed_units_30days
Field label ACC attributed units (30d)
Description Total attributed ACC units sold within 30 days of ad exposure
Field type metric
Data type int.number.value
attributed_featured_units_30days
Field label Attributed featured units (30d)
Description Total attributed units sold from Featured itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
attributed_halo_units_30days
Field label Attributed halo units (30d)
Description Total attributed units sold from Halo itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
attributed_units_30days
Field label Attributed units (30d)
Description Total attributed units sold within 30 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_featured_units_30days
Field label Delivery attributed featured units (30d)
Description Total attributed delivery units sold from Featured itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_halo_units_30days
Field label Delivery attributed halo units (30d)
Description Total attributed delivery units sold from Halo itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
delivery_attributed_units_30days
Field label Delivery attributed units (30d)
Description Total attributed delivery units sold within 30 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_featured_units_30days
Field label Pickup attributed featured units (30d)
Description Total attributed pickup units sold from Featured itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_halo_units_30days
Field label Pickup attributed halo units (30d)
Description Total attributed pickup units sold from Halo itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
pickup_attributed_units_30days
Field label Pickup attributed units (30d)
Description Total attributed pickup units sold within 30 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_featured_units_30days
Field label Store attributed featured units (30d)
Description Total attributed store units sold from Featured itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_halo_units_30days
Field label Store attributed halo units (30d)
Description Total attributed store units sold from Halo itemset within 30 days of ad exposure
Field type metric
Data type int.number.value
store_attributed_units_30days
Field label Store attributed units (30d)
Description Total attributed store units sold within 30 days of ad exposure
Field type metric
Data type int.number.value