---
title: "Vibe metrics and dimensions"
slug: "vibe-fields"
description: "Explore the complete list of Vibe metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-03-05T14:12:24Z
published: 2026-03-05T14:12:24Z
canonical: "docs.supermetrics.com/vibe-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Vibe metrics and dimensions

> Supermetrics brings all your Vibe data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

28 metrics55 dimensionsSearch fields

### ADVERTISER

| \| advertiser_id \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Advertiser ID in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| Advertiser ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| advertiser_id |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| Advertiser ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | Advertiser ID in the Vibe platform |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_name \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser name in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| Advertiser name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_name |
| \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| Advertiser name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser name |
| Description | Advertiser name in the Vibe platform |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### APP

| \| app_id \| \| --- \| \| \\| Field label \\| App ID \\| \\| --- \\| --- \\| \\| Description \\| Android or iOS App ID. Note that when specified, if you have multiple app IDs, the impressions and ad spend will be split evenly between app IDs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App ID \| \| Description \| Android or iOS App ID. Note that when specified, if you have multiple app IDs, the impressions and ad spend will be split evenly between app IDs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| app_id |
| \| Field label \| App ID \| \| --- \| --- \| \| Description \| Android or iOS App ID. Note that when specified, if you have multiple app IDs, the impressions and ad spend will be split evenly between app IDs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | App ID |
| Description | Android or iOS App ID. Note that when specified, if you have multiple app IDs, the impressions and ad spend will be split evenly between app IDs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| os \| \| --- \| \| \\| Field label \\| OS \\| \\| --- \\| --- \\| \\| Description \\| OS of the app ID (Android or IOS). Web if the data you are pulling is based on web-pixel activity \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| OS \| \| Description \| OS of the app ID (Android or IOS). Web if the data you are pulling is based on web-pixel activity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| os |
| \| Field label \| OS \| \| --- \| --- \| \| Description \| OS of the app ID (Android or IOS). Web if the data you are pulling is based on web-pixel activity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | OS |
| Description | OS of the app ID (Android or IOS). Web if the data you are pulling is based on web-pixel activity |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| app_installs \| \| --- \| \| \\| Field label \\| App installs \\| \\| --- \\| --- \\| \\| Description \\| Number of times your app was installed within the attribution window following an impression from a specific dimension \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App installs \| \| Description \| Number of times your app was installed within the attribution window following an impression from a specific dimension \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| app_installs |
| \| Field label \| App installs \| \| --- \| --- \| \| Description \| Number of times your app was installed within the attribution window following an impression from a specific dimension \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App installs |
| Description | Number of times your app was installed within the attribution window following an impression from a specific dimension |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| app_cost_per_install \| \| --- \| \| \\| Field label \\| App cost per install \\| \\| --- \\| --- \\| \\| Description \\| Average cost per single install. (Calculated as Spend / App installs) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| App cost per install \| \| Description \| Average cost per single install. (Calculated as Spend / App installs) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| app_cost_per_install |
| \| Field label \| App cost per install \| \| --- \| --- \| \| Description \| Average cost per single install. (Calculated as Spend / App installs) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | App cost per install |
| Description | Average cost per single install. (Calculated as Spend / App installs) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| app_signups \| \| --- \| \| \\| Field label \\| App signups \\| \\| --- \\| --- \\| \\| Description \\| Number of signups from users who've installed your app within the attribution window following an impression from a specific dimension \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App signups \| \| Description \| Number of signups from users who've installed your app within the attribution window following an impression from a specific dimension \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| app_signups |
| \| Field label \| App signups \| \| --- \| --- \| \| Description \| Number of signups from users who've installed your app within the attribution window following an impression from a specific dimension \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App signups |
| Description | Number of signups from users who've installed your app within the attribution window following an impression from a specific dimension |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| app_cost_per_signup \| \| --- \| \| \\| Field label \\| App cost per signup \\| \\| --- \\| --- \\| \\| Description \\| Average cost per signup (Calculated as Spend / App signups) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| App cost per signup \| \| Description \| Average cost per signup (Calculated as Spend / App signups) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| app_cost_per_signup |
| \| Field label \| App cost per signup \| \| --- \| --- \| \| Description \| Average cost per signup (Calculated as Spend / App signups) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | App cost per signup |
| Description | Average cost per signup (Calculated as Spend / App signups) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CAMPAIGN

| \| campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Campaign ID in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Campaign ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_id |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Campaign ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | Campaign ID in the Vibe platform |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Campaign name in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Campaign name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_name |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Campaign name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | Campaign name in the Vibe platform |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CONVERSION

| \| revenue \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Sum of all purchases from users who've installed your app or visited your website within the attribution window \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Sum of all purchases from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| revenue |
| \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Sum of all purchases from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Revenue |
| Description | Sum of all purchases from users who've installed your app or visited your website within the attribution window |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| purchases \| \| --- \| \| \\| Field label \\| Purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of purchases from users who've installed your app or visited your website within the attribution window \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases \| \| Description \| Number of purchases from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| purchases |
| \| Field label \| Purchases \| \| --- \| --- \| \| Description \| Number of purchases from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases |
| Description | Number of purchases from users who've installed your app or visited your website within the attribution window |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_purchase \| \| --- \| \| \\| Field label \\| Cost per purchase \\| \\| --- \\| --- \\| \\| Description \\| Average cost per single purchase. (Calculated as Spend / Purchases) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per purchase \| \| Description \| Average cost per single purchase. (Calculated as Spend / Purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_purchase |
| \| Field label \| Cost per purchase \| \| --- \| --- \| \| Description \| Average cost per single purchase. (Calculated as Spend / Purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per purchase |
| Description | Average cost per single purchase. (Calculated as Spend / Purchases) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CREATIVE

| \| creative_id \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| Creative ID in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| Creative ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| creative_id |
| \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| Creative ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ID |
| Description | Creative ID in the Vibe platform |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_name \| \| --- \| \| \\| Field label \\| Creative name \\| \\| --- \\| --- \\| \\| Description \\| Creative name in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative name \| \| Description \| Creative name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_name |
| \| Field label \| Creative name \| \| --- \| --- \| \| Description \| Creative name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative name |
| Description | Creative name in the Vibe platform |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CUSTOM

| \| events_1_custom \| \| --- \| \| \\| Field label \\| Custom 1 events \\| \\| --- \\| --- \\| \\| Description \\| Number of Custom 1 events attributed to Vibe \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom 1 events \| \| Description \| Number of Custom 1 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| events_1_custom |
| \| Field label \| Custom 1 events \| \| --- \| --- \| \| Description \| Number of Custom 1 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom 1 events |
| Description | Number of Custom 1 events attributed to Vibe |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_custom_1 \| \| --- \| \| \\| Field label \\| Cost per custom 1 event \\| \\| --- \\| --- \\| \\| Description \\| Average cost per Custom 1 event in USD (Calculated as Spend / Custom 1 events) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom 1 event \| \| Description \| Average cost per Custom 1 event in USD (Calculated as Spend / Custom 1 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_custom_1 |
| \| Field label \| Cost per custom 1 event \| \| --- \| --- \| \| Description \| Average cost per Custom 1 event in USD (Calculated as Spend / Custom 1 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per custom 1 event |
| Description | Average cost per Custom 1 event in USD (Calculated as Spend / Custom 1 events) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| events_2_custom \| \| --- \| \| \\| Field label \\| Custom 2 events \\| \\| --- \\| --- \\| \\| Description \\| Number of Custom 2 events attributed to Vibe \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom 2 events \| \| Description \| Number of Custom 2 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| events_2_custom |
| \| Field label \| Custom 2 events \| \| --- \| --- \| \| Description \| Number of Custom 2 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom 2 events |
| Description | Number of Custom 2 events attributed to Vibe |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_custom_2 \| \| --- \| \| \\| Field label \\| Cost per custom 2 event \\| \\| --- \\| --- \\| \\| Description \\| Average cost per Custom 2 event in USD (Calculated as Spend / Custom 2 events) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom 2 event \| \| Description \| Average cost per Custom 2 event in USD (Calculated as Spend / Custom 2 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_custom_2 |
| \| Field label \| Cost per custom 2 event \| \| --- \| --- \| \| Description \| Average cost per Custom 2 event in USD (Calculated as Spend / Custom 2 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per custom 2 event |
| Description | Average cost per Custom 2 event in USD (Calculated as Spend / Custom 2 events) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| events_3_custom \| \| --- \| \| \\| Field label \\| Custom 3 events \\| \\| --- \\| --- \\| \\| Description \\| Number of Custom 3 events attributed to Vibe \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom 3 events \| \| Description \| Number of Custom 3 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| events_3_custom |
| \| Field label \| Custom 3 events \| \| --- \| --- \| \| Description \| Number of Custom 3 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom 3 events |
| Description | Number of Custom 3 events attributed to Vibe |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_custom_3 \| \| --- \| \| \\| Field label \\| Cost per custom 3 event \\| \\| --- \\| --- \\| \\| Description \\| Average cost per Custom 3 event in USD (Calculated as Spend / Custom 3 events) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom 3 event \| \| Description \| Average cost per Custom 3 event in USD (Calculated as Spend / Custom 3 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_custom_3 |
| \| Field label \| Cost per custom 3 event \| \| --- \| --- \| \| Description \| Average cost per Custom 3 event in USD (Calculated as Spend / Custom 3 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per custom 3 event |
| Description | Average cost per Custom 3 event in USD (Calculated as Spend / Custom 3 events) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DELIVERY

| \| spend \| \| --- \| \| \\| Field label \\| Spend \\| \\| --- \\| --- \\| \\| Description \\| Total amount of money spent across each dimension (i.e. strategies, ad creatives, ...) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Spend \| \| Description \| Total amount of money spent across each dimension (i.e. strategies, ad creatives, ...) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| spend |
| \| Field label \| Spend \| \| --- \| --- \| \| Description \| Total amount of money spent across each dimension (i.e. strategies, ad creatives, ...) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Spend |
| Description | Total amount of money spent across each dimension (i.e. strategies, ad creatives, ...) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of times your creative has been played \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Number of times your creative has been played \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Number of times your creative has been played \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Number of times your creative has been played |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| frequency \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| Average number of times each household saw your ad during the selected date range.(Calculated as Impressions / Households) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Frequency \| \| Description \| Average number of times each household saw your ad during the selected date range.(Calculated as Impressions / Households) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| frequency |
| \| Field label \| Frequency \| \| --- \| --- \| \| Description \| Average number of times each household saw your ad during the selected date range.(Calculated as Impressions / Households) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Frequency |
| Description | Average number of times each household saw your ad during the selected date range.(Calculated as Impressions / Households) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| households \| \| --- \| \| \\| Field label \\| Households \\| \\| --- \\| --- \\| \\| Description \\| Number of unique households reached by your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Households \| \| Description \| Number of unique households reached by your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| households |
| \| Field label \| Households \| \| --- \| --- \| \| Description \| Number of unique households reached by your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Households |
| Description | Number of unique households reached by your ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| completed_views \| \| --- \| \| \\| Field label \\| Completed views \\| \\| --- \\| --- \\| \\| Description \\| Number of times your creative has been played entirely \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed views \| \| Description \| Number of times your creative has been played entirely \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| completed_views |
| \| Field label \| Completed views \| \| --- \| --- \| \| Description \| Number of times your creative has been played entirely \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completed views |
| Description | Number of times your creative has been played entirely |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cpm \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Average cost per 1,000 impressions. (Calculated as (Spend / Impressions) * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Average cost per 1,000 impressions. (Calculated as (Spend / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Average cost per 1,000 impressions. (Calculated as (Spend / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Average cost per 1,000 impressions. (Calculated as (Spend / Impressions) * 1000) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| view_through_rate \| \| --- \| \| \\| Field label \\| View-through rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of completed views over impressions. (Calculated as Completed views / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through rate \| \| Description \| Percentage of completed views over impressions. (Calculated as Completed views / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| view_through_rate |
| \| Field label \| View-through rate \| \| --- \| --- \| \| Description \| Percentage of completed views over impressions. (Calculated as Completed views / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | View-through rate |
| Description | Percentage of completed views over impressions. (Calculated as Completed views / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cost_per_view \| \| --- \| \| \\| Field label \\| Cost per view \\| \\| --- \\| --- \\| \\| Description \\| Cost per completed view. (Calculated as Spend / Completed views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per view \| \| Description \| Cost per completed view. (Calculated as Spend / Completed views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_view |
| \| Field label \| Cost per view \| \| --- \| --- \| \| Description \| Cost per completed view. (Calculated as Spend / Completed views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per view |
| Description | Cost per completed view. (Calculated as Spend / Completed views) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| roas \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| Return on Ad Spend. (Calculated as Revenue / Spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS \| \| Description \| Return on Ad Spend. (Calculated as Revenue / Spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| roas |
| \| Field label \| ROAS \| \| --- \| --- \| \| Description \| Return on Ad Spend. (Calculated as Revenue / Spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS |
| Description | Return on Ad Spend. (Calculated as Revenue / Spend) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### GEO

| \| city \| \| --- \| \| \\| Field label \\| City \\| \\| --- \\| --- \\| \\| Description \\| The city in which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Field label \| City \| \| Description \| The city in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| --- |
| city |
| \| Field label \| City \| \| --- \| --- \| \| Description \| The city in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| Field label | City |
| Description | The city in which the impression occurred |
| Field type | dimension |
| Data type | [string.geo.city](/apidocs/field-data-types#geographical) |
| \| region \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Description \\| The region (US state), in which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region \| \| Description \| The region (US state), in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| region |
| \| Field label \| Region \| \| --- \| --- \| \| Description \| The region (US state), in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | Region |
| Description | The region (US state), in which the impression occurred |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| zip_code \| \| --- \| \| \\| Field label \\| Zip code \\| \\| --- \\| --- \\| \\| Description \\| The zip code in which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.zip](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Zip code \| \| Description \| The zip code in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.zip](/apidocs/field-data-types#geographical) \| |
| zip_code |
| \| Field label \| Zip code \| \| --- \| --- \| \| Description \| The zip code in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.zip](/apidocs/field-data-types#geographical) \| |
| Field label | Zip code |
| Description | The zip code in which the impression occurred |
| Field type | dimension |
| Data type | [string.geo.zip](/apidocs/field-data-types#geographical) |
| \| dma \| \| --- \| \| \\| Field label \\| DMA \\| \\| --- \\| --- \\| \\| Description \\| The metro (DMA), in which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.metro](/apidocs/field-data-types#geographical) \\| \| \| Field label \| DMA \| \| Description \| The metro (DMA), in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.metro](/apidocs/field-data-types#geographical) \| |
| dma |
| \| Field label \| DMA \| \| --- \| --- \| \| Description \| The metro (DMA), in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.metro](/apidocs/field-data-types#geographical) \| |
| Field label | DMA |
| Description | The metro (DMA), in which the impression occurred |
| Field type | dimension |
| Data type | [string.geo.metro](/apidocs/field-data-types#geographical) |

### OTHER

| \| impression_date \| \| --- \| \| \\| Field label \\| Impression date \\| \\| --- \\| --- \\| \\| Description \\| Date of the impression in the requested timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Impression date \| \| Description \| Date of the impression in the requested timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| impression_date |
| \| Field label \| Impression date \| \| --- \| --- \| \| Description \| Date of the impression in the requested timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Impression date |
| Description | Date of the impression in the requested timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| channel_name \| \| --- \| \| \\| Field label \\| Channel name \\| \\| --- \\| --- \\| \\| Description \\| The channel name on which the impression occurred (Pluto, ESPN, Tubi, etc.) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel name \| \| Description \| The channel name on which the impression occurred (Pluto, ESPN, Tubi, etc.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| channel_name |
| \| Field label \| Channel name \| \| --- \| --- \| \| Description \| The channel name on which the impression occurred (Pluto, ESPN, Tubi, etc.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Channel name |
| Description | The channel name on which the impression occurred (Pluto, ESPN, Tubi, etc.) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### SEGMENT

| \| age \| \| --- \| \| \\| Field label \\| Age \\| \\| --- \\| --- \\| \\| Description \\| The age audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \| \| Field label \| Age \| \| Description \| The age audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| --- |
| age |
| \| Field label \| Age \| \| --- \| --- \| \| Description \| The age audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| Field label | Age |
| Description | The age audience on which the impression occurred |
| Field type | dimension |
| Data type | [string.person.age](/apidocs/field-data-types#person) |
| \| gender \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Description \\| The gender audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| Gender \| \| Description \| The gender audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| gender |
| \| Field label \| Gender \| \| --- \| --- \| \| Description \| The gender audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| Field label | Gender |
| Description | The gender audience on which the impression occurred |
| Field type | dimension |
| Data type | [string.person.gender](/apidocs/field-data-types#person) |
| \| career \| \| --- \| \| \\| Field label \\| Career \\| \\| --- \\| --- \\| \\| Description \\| The career audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Career \| \| Description \| The career audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| career |
| \| Field label \| Career \| \| --- \| --- \| \| Description \| The career audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Career |
| Description | The career audience on which the impression occurred |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| education \| \| --- \| \| \\| Field label \\| Education \\| \\| --- \\| --- \\| \\| Description \\| The education audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Education \| \| Description \| The education audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| education |
| \| Field label \| Education \| \| --- \| --- \| \| Description \| The education audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Education |
| Description | The education audience on which the impression occurred |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| language \| \| --- \| \| \\| Field label \\| Language \\| \\| --- \\| --- \\| \\| Description \\| The language audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.language.value](/apidocs/field-data-types#language) \\| \| \| Field label \| Language \| \| Description \| The language audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.language.value](/apidocs/field-data-types#language) \| |
| language |
| \| Field label \| Language \| \| --- \| --- \| \| Description \| The language audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.language.value](/apidocs/field-data-types#language) \| |
| Field label | Language |
| Description | The language audience on which the impression occurred |
| Field type | dimension |
| Data type | [string.language.value](/apidocs/field-data-types#language) |
| \| estimated_income \| \| --- \| \| \\| Field label \\| Estimated income \\| \\| --- \\| --- \\| \\| Description \\| The estimated income audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Estimated income \| \| Description \| The estimated income audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| estimated_income |
| \| Field label \| Estimated income \| \| --- \| --- \| \| Description \| The estimated income audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Estimated income |
| Description | The estimated income audience on which the impression occurred |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| estimated_net_worth \| \| --- \| \| \\| Field label \\| Estimated net worth \\| \\| --- \\| --- \\| \\| Description \\| The estimated net worth audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Estimated net worth \| \| Description \| The estimated net worth audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| estimated_net_worth |
| \| Field label \| Estimated net worth \| \| --- \| --- \| \| Description \| The estimated net worth audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Estimated net worth |
| Description | The estimated net worth audience on which the impression occurred |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| family_composition \| \| --- \| \| \\| Field label \\| Family composition \\| \\| --- \\| --- \\| \\| Description \\| The family composition audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Family composition \| \| Description \| The family composition audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| family_composition |
| \| Field label \| Family composition \| \| --- \| --- \| \| Description \| The family composition audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Family composition |
| Description | The family composition audience on which the impression occurred |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| political_status \| \| --- \| \| \\| Field label \\| Political status \\| \\| --- \\| --- \\| \\| Description \\| The political audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Political status \| \| Description \| The political audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| political_status |
| \| Field label \| Political status \| \| --- \| --- \| \| Description \| The political audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Political status |
| Description | The political audience on which the impression occurred |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| interest \| \| --- \| \| \\| Field label \\| Interest \\| \\| --- \\| --- \\| \\| Description \\| The interest audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Interest \| \| Description \| The interest audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| interest |
| \| Field label \| Interest \| \| --- \| --- \| \| Description \| The interest audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Interest |
| Description | The interest audience on which the impression occurred |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ethnicity \| \| --- \| \| \\| Field label \\| Ethnicity \\| \\| --- \\| --- \\| \\| Description \\| The ethnicity audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ethnicity \| \| Description \| The ethnicity audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ethnicity |
| \| Field label \| Ethnicity \| \| --- \| --- \| \| Description \| The ethnicity audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ethnicity |
| Description | The ethnicity audience on which the impression occurred |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| retargeting \| \| --- \| \| \\| Field label \\| Retargeting \\| \\| --- \\| --- \\| \\| Description \\| The retargeting audience on which the impression occurred. Only for retargeting campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Retargeting \| \| Description \| The retargeting audience on which the impression occurred. Only for retargeting campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| retargeting |
| \| Field label \| Retargeting \| \| --- \| --- \| \| Description \| The retargeting audience on which the impression occurred. Only for retargeting campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Retargeting |
| Description | The retargeting audience on which the impression occurred. Only for retargeting campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### STRATEGY

| \| strategy_id \| \| --- \| \| \\| Field label \\| Strategy ID \\| \\| --- \\| --- \\| \\| Description \\| Strategy ID in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Strategy ID \| \| Description \| Strategy ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| strategy_id |
| \| Field label \| Strategy ID \| \| --- \| --- \| \| Description \| Strategy ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Strategy ID |
| Description | Strategy ID in the Vibe platform |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| strategy_name \| \| --- \| \| \\| Field label \\| Strategy name \\| \\| --- \\| --- \\| \\| Description \\| Strategy name in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Strategy name \| \| Description \| Strategy name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| strategy_name |
| \| Field label \| Strategy name \| \| --- \| --- \| \| Description \| Strategy name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Strategy name |
| Description | Strategy name in the Vibe platform |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week_iso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| year_month |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| year_week |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| year_week_iso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| week_iso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| day_of_month |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| day_of_week_name |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| day_of_week_name_iso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| atom |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |

### WEB

| \| web_sessions \| \| --- \| \| \\| Field label \\| Web sessions \\| \\| --- \\| --- \\| \\| Description \\| Number of sessions from users who've installed your app or visited your website within the attribution window \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web sessions \| \| Description \| Number of sessions from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| web_sessions |
| \| Field label \| Web sessions \| \| --- \| --- \| \| Description \| Number of sessions from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Web sessions |
| Description | Number of sessions from users who've installed your app or visited your website within the attribution window |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| web_cost_per_session \| \| --- \| \| \\| Field label \\| Web cost per session \\| \\| --- \\| --- \\| \\| Description \\| Average cost per single session. (Calculated as Spend / Web sessions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web cost per session \| \| Description \| Average cost per single session. (Calculated as Spend / Web sessions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| web_cost_per_session |
| \| Field label \| Web cost per session \| \| --- \| --- \| \| Description \| Average cost per single session. (Calculated as Spend / Web sessions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Web cost per session |
| Description | Average cost per single session. (Calculated as Spend / Web sessions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| web_page_views \| \| --- \| \| \\| Field label \\| Web page views \\| \\| --- \\| --- \\| \\| Description \\| Total number of pages viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web page views \| \| Description \| Total number of pages viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| web_page_views |
| \| Field label \| Web page views \| \| --- \| --- \| \| Description \| Total number of pages viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Web page views |
| Description | Total number of pages viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| web_cost_per_page_view \| \| --- \| \| \\| Field label \\| Web cost per page view \\| \\| --- \\| --- \\| \\| Description \\| Average cost per page view. (Calculated as Spend / Web page views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web cost per page view \| \| Description \| Average cost per page view. (Calculated as Spend / Web page views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| web_cost_per_page_view |
| \| Field label \| Web cost per page view \| \| --- \| --- \| \| Description \| Average cost per page view. (Calculated as Spend / Web page views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Web cost per page view |
| Description | Average cost per page view. (Calculated as Spend / Web page views) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| web_leads \| \| --- \| \| \\| Field label \\| Web leads \\| \\| --- \\| --- \\| \\| Description \\| Action following a non-paying conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web leads \| \| Description \| Action following a non-paying conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| web_leads |
| \| Field label \| Web leads \| \| --- \| --- \| \| Description \| Action following a non-paying conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Web leads |
| Description | Action following a non-paying conversion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| web_cost_per_lead \| \| --- \| \| \\| Field label \\| Web cost per lead \\| \\| --- \\| --- \\| \\| Description \\| Average cost per single session. (Calculated as Spend / Web leads) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web cost per lead \| \| Description \| Average cost per single session. (Calculated as Spend / Web leads) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| web_cost_per_lead |
| \| Field label \| Web cost per lead \| \| --- \| --- \| \| Description \| Average cost per single session. (Calculated as Spend / Web leads) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Web cost per lead |
| Description | Average cost per single session. (Calculated as Spend / Web leads) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |