--- title: "Vibe metrics and dimensions" slug: "vibe-fields" description: "Explore the complete list of Vibe metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-03-05T14:12:24Z published: 2026-03-05T14:12:24Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Vibe metrics and dimensions > Supermetrics brings all your Vibe data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 28 metrics55 dimensionsSearch fields ### ADVERTISER | \| advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Advertiser ID in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| Advertiser ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | advertiser_id** | | \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| Advertiser ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser ID | | Description | Advertiser ID in the Vibe platform | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertiser_name** \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser name in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| Advertiser name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertiser_name** | | \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| Advertiser name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser name | | Description | Advertiser name in the Vibe platform | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### APP | \| app_id** \| \| --- \| \| \\| Field label \\| App ID \\| \\| --- \\| --- \\| \\| Description \\| Android or iOS App ID. Note that when specified, if you have multiple app IDs, the impressions and ad spend will be split evenly between app IDs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App ID \| \| Description \| Android or iOS App ID. Note that when specified, if you have multiple app IDs, the impressions and ad spend will be split evenly between app IDs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | app_id** | | \| Field label \| App ID \| \| --- \| --- \| \| Description \| Android or iOS App ID. Note that when specified, if you have multiple app IDs, the impressions and ad spend will be split evenly between app IDs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App ID | | Description | Android or iOS App ID. Note that when specified, if you have multiple app IDs, the impressions and ad spend will be split evenly between app IDs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| os** \| \| --- \| \| \\| Field label \\| OS \\| \\| --- \\| --- \\| \\| Description \\| OS of the app ID (Android or IOS). Web if the data you are pulling is based on web-pixel activity \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| OS \| \| Description \| OS of the app ID (Android or IOS). Web if the data you are pulling is based on web-pixel activity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | os** | | \| Field label \| OS \| \| --- \| --- \| \| Description \| OS of the app ID (Android or IOS). Web if the data you are pulling is based on web-pixel activity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | OS | | Description | OS of the app ID (Android or IOS). Web if the data you are pulling is based on web-pixel activity | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| app_installs** \| \| --- \| \| \\| Field label \\| App installs \\| \\| --- \\| --- \\| \\| Description \\| Number of times your app was installed within the attribution window following an impression from a specific dimension \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App installs \| \| Description \| Number of times your app was installed within the attribution window following an impression from a specific dimension \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | app_installs** | | \| Field label \| App installs \| \| --- \| --- \| \| Description \| Number of times your app was installed within the attribution window following an impression from a specific dimension \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App installs | | Description | Number of times your app was installed within the attribution window following an impression from a specific dimension | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| app_cost_per_install** \| \| --- \| \| \\| Field label \\| App cost per install \\| \\| --- \\| --- \\| \\| Description \\| Average cost per single install. (Calculated as Spend / App installs) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| App cost per install \| \| Description \| Average cost per single install. (Calculated as Spend / App installs) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | app_cost_per_install** | | \| Field label \| App cost per install \| \| --- \| --- \| \| Description \| Average cost per single install. (Calculated as Spend / App installs) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | App cost per install | | Description | Average cost per single install. (Calculated as Spend / App installs) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| app_signups** \| \| --- \| \| \\| Field label \\| App signups \\| \\| --- \\| --- \\| \\| Description \\| Number of signups from users who've installed your app within the attribution window following an impression from a specific dimension \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App signups \| \| Description \| Number of signups from users who've installed your app within the attribution window following an impression from a specific dimension \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | app_signups** | | \| Field label \| App signups \| \| --- \| --- \| \| Description \| Number of signups from users who've installed your app within the attribution window following an impression from a specific dimension \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App signups | | Description | Number of signups from users who've installed your app within the attribution window following an impression from a specific dimension | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| app_cost_per_signup** \| \| --- \| \| \\| Field label \\| App cost per signup \\| \\| --- \\| --- \\| \\| Description \\| Average cost per signup (Calculated as Spend / App signups) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| App cost per signup \| \| Description \| Average cost per signup (Calculated as Spend / App signups) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | app_cost_per_signup** | | \| Field label \| App cost per signup \| \| --- \| --- \| \| Description \| Average cost per signup (Calculated as Spend / App signups) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | App cost per signup | | Description | Average cost per signup (Calculated as Spend / App signups) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### CAMPAIGN | \| campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Campaign ID in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Campaign ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | campaign_id** | | \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Campaign ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign ID | | Description | Campaign ID in the Vibe platform | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_name** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Campaign name in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Campaign name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_name** | | \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Campaign name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign name | | Description | Campaign name in the Vibe platform | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CONVERSION | \| revenue** \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Sum of all purchases from users who've installed your app or visited your website within the attribution window \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Sum of all purchases from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | revenue** | | \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Sum of all purchases from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue | | Description | Sum of all purchases from users who've installed your app or visited your website within the attribution window | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| purchases** \| \| --- \| \| \\| Field label \\| Purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of purchases from users who've installed your app or visited your website within the attribution window \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases \| \| Description \| Number of purchases from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | purchases** | | \| Field label \| Purchases \| \| --- \| --- \| \| Description \| Number of purchases from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchases | | Description | Number of purchases from users who've installed your app or visited your website within the attribution window | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_purchase** \| \| --- \| \| \\| Field label \\| Cost per purchase \\| \\| --- \\| --- \\| \\| Description \\| Average cost per single purchase. (Calculated as Spend / Purchases) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per purchase \| \| Description \| Average cost per single purchase. (Calculated as Spend / Purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_purchase** | | \| Field label \| Cost per purchase \| \| --- \| --- \| \| Description \| Average cost per single purchase. (Calculated as Spend / Purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per purchase | | Description | Average cost per single purchase. (Calculated as Spend / Purchases) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### CREATIVE | \| creative_id** \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| Creative ID in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| Creative ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | creative_id** | | \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| Creative ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative ID | | Description | Creative ID in the Vibe platform | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| creative_name** \| \| --- \| \| \\| Field label \\| Creative name \\| \\| --- \\| --- \\| \\| Description \\| Creative name in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative name \| \| Description \| Creative name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | creative_name** | | \| Field label \| Creative name \| \| --- \| --- \| \| Description \| Creative name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative name | | Description | Creative name in the Vibe platform | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CUSTOM | \| events_1_custom** \| \| --- \| \| \\| Field label \\| Custom 1 events \\| \\| --- \\| --- \\| \\| Description \\| Number of Custom 1 events attributed to Vibe \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom 1 events \| \| Description \| Number of Custom 1 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | events_1_custom** | | \| Field label \| Custom 1 events \| \| --- \| --- \| \| Description \| Number of Custom 1 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom 1 events | | Description | Number of Custom 1 events attributed to Vibe | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_custom_1** \| \| --- \| \| \\| Field label \\| Cost per custom 1 event \\| \\| --- \\| --- \\| \\| Description \\| Average cost per Custom 1 event in USD (Calculated as Spend / Custom 1 events) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom 1 event \| \| Description \| Average cost per Custom 1 event in USD (Calculated as Spend / Custom 1 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_custom_1** | | \| Field label \| Cost per custom 1 event \| \| --- \| --- \| \| Description \| Average cost per Custom 1 event in USD (Calculated as Spend / Custom 1 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per custom 1 event | | Description | Average cost per Custom 1 event in USD (Calculated as Spend / Custom 1 events) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| events_2_custom** \| \| --- \| \| \\| Field label \\| Custom 2 events \\| \\| --- \\| --- \\| \\| Description \\| Number of Custom 2 events attributed to Vibe \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom 2 events \| \| Description \| Number of Custom 2 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | events_2_custom** | | \| Field label \| Custom 2 events \| \| --- \| --- \| \| Description \| Number of Custom 2 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom 2 events | | Description | Number of Custom 2 events attributed to Vibe | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_custom_2** \| \| --- \| \| \\| Field label \\| Cost per custom 2 event \\| \\| --- \\| --- \\| \\| Description \\| Average cost per Custom 2 event in USD (Calculated as Spend / Custom 2 events) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom 2 event \| \| Description \| Average cost per Custom 2 event in USD (Calculated as Spend / Custom 2 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_custom_2** | | \| Field label \| Cost per custom 2 event \| \| --- \| --- \| \| Description \| Average cost per Custom 2 event in USD (Calculated as Spend / Custom 2 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per custom 2 event | | Description | Average cost per Custom 2 event in USD (Calculated as Spend / Custom 2 events) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| events_3_custom** \| \| --- \| \| \\| Field label \\| Custom 3 events \\| \\| --- \\| --- \\| \\| Description \\| Number of Custom 3 events attributed to Vibe \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom 3 events \| \| Description \| Number of Custom 3 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | events_3_custom** | | \| Field label \| Custom 3 events \| \| --- \| --- \| \| Description \| Number of Custom 3 events attributed to Vibe \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom 3 events | | Description | Number of Custom 3 events attributed to Vibe | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_custom_3** \| \| --- \| \| \\| Field label \\| Cost per custom 3 event \\| \\| --- \\| --- \\| \\| Description \\| Average cost per Custom 3 event in USD (Calculated as Spend / Custom 3 events) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom 3 event \| \| Description \| Average cost per Custom 3 event in USD (Calculated as Spend / Custom 3 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_custom_3** | | \| Field label \| Cost per custom 3 event \| \| --- \| --- \| \| Description \| Average cost per Custom 3 event in USD (Calculated as Spend / Custom 3 events) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per custom 3 event | | Description | Average cost per Custom 3 event in USD (Calculated as Spend / Custom 3 events) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### DELIVERY | \| spend** \| \| --- \| \| \\| Field label \\| Spend \\| \\| --- \\| --- \\| \\| Description \\| Total amount of money spent across each dimension (i.e. strategies, ad creatives, ...) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Spend \| \| Description \| Total amount of money spent across each dimension (i.e. strategies, ad creatives, ...) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | spend** | | \| Field label \| Spend \| \| --- \| --- \| \| Description \| Total amount of money spent across each dimension (i.e. strategies, ad creatives, ...) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Spend | | Description | Total amount of money spent across each dimension (i.e. strategies, ad creatives, ...) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of times your creative has been played \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Number of times your creative has been played \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | impressions** | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Number of times your creative has been played \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | Number of times your creative has been played | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| frequency** \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| Average number of times each household saw your ad during the selected date range.(Calculated as Impressions / Households) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Frequency \| \| Description \| Average number of times each household saw your ad during the selected date range.(Calculated as Impressions / Households) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | frequency** | | \| Field label \| Frequency \| \| --- \| --- \| \| Description \| Average number of times each household saw your ad during the selected date range.(Calculated as Impressions / Households) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Frequency | | Description | Average number of times each household saw your ad during the selected date range.(Calculated as Impressions / Households) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| households** \| \| --- \| \| \\| Field label \\| Households \\| \\| --- \\| --- \\| \\| Description \\| Number of unique households reached by your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Households \| \| Description \| Number of unique households reached by your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | households** | | \| Field label \| Households \| \| --- \| --- \| \| Description \| Number of unique households reached by your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Households | | Description | Number of unique households reached by your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| completed_views** \| \| --- \| \| \\| Field label \\| Completed views \\| \\| --- \\| --- \\| \\| Description \\| Number of times your creative has been played entirely \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed views \| \| Description \| Number of times your creative has been played entirely \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | completed_views** | | \| Field label \| Completed views \| \| --- \| --- \| \| Description \| Number of times your creative has been played entirely \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Completed views | | Description | Number of times your creative has been played entirely | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Average cost per 1,000 impressions. (Calculated as (Spend / Impressions) * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Average cost per 1,000 impressions. (Calculated as (Spend / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpm** | | \| Field label \| CPM \| \| --- \| --- \| \| Description \| Average cost per 1,000 impressions. (Calculated as (Spend / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPM | | Description | Average cost per 1,000 impressions. (Calculated as (Spend / Impressions) * 1000) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| view_through_rate** \| \| --- \| \| \\| Field label \\| View-through rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of completed views over impressions. (Calculated as Completed views / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through rate \| \| Description \| Percentage of completed views over impressions. (Calculated as Completed views / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | view_through_rate** | | \| Field label \| View-through rate \| \| --- \| --- \| \| Description \| Percentage of completed views over impressions. (Calculated as Completed views / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | View-through rate | | Description | Percentage of completed views over impressions. (Calculated as Completed views / Impressions) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| cost_per_view** \| \| --- \| \| \\| Field label \\| Cost per view \\| \\| --- \\| --- \\| \\| Description \\| Cost per completed view. (Calculated as Spend / Completed views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per view \| \| Description \| Cost per completed view. (Calculated as Spend / Completed views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_view** | | \| Field label \| Cost per view \| \| --- \| --- \| \| Description \| Cost per completed view. (Calculated as Spend / Completed views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per view | | Description | Cost per completed view. (Calculated as Spend / Completed views) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| roas** \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| Return on Ad Spend. (Calculated as Revenue / Spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS \| \| Description \| Return on Ad Spend. (Calculated as Revenue / Spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | roas** | | \| Field label \| ROAS \| \| --- \| --- \| \| Description \| Return on Ad Spend. (Calculated as Revenue / Spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS | | Description | Return on Ad Spend. (Calculated as Revenue / Spend) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### GEO | \| city** \| \| --- \| \| \\| Field label \\| City \\| \\| --- \\| --- \\| \\| Description \\| The city in which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Field label \| City \| \| Description \| The city in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| | | --- | | city** | | \| Field label \| City \| \| --- \| --- \| \| Description \| The city in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| | | Field label | City | | Description | The city in which the impression occurred | | Field type | dimension | | Data type | [string.geo.city](/apidocs/field-data-types#geographical) | | \| region** \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Description \\| The region (US state), in which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region \| \| Description \| The region (US state), in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | region** | | \| Field label \| Region \| \| --- \| --- \| \| Description \| The region (US state), in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | Field label | Region | | Description | The region (US state), in which the impression occurred | | Field type | dimension | | Data type | [string.geo.region](/apidocs/field-data-types#geographical) | | \| zip_code** \| \| --- \| \| \\| Field label \\| Zip code \\| \\| --- \\| --- \\| \\| Description \\| The zip code in which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.zip](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Zip code \| \| Description \| The zip code in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.zip](/apidocs/field-data-types#geographical) \| | | zip_code** | | \| Field label \| Zip code \| \| --- \| --- \| \| Description \| The zip code in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.zip](/apidocs/field-data-types#geographical) \| | | Field label | Zip code | | Description | The zip code in which the impression occurred | | Field type | dimension | | Data type | [string.geo.zip](/apidocs/field-data-types#geographical) | | \| dma** \| \| --- \| \| \\| Field label \\| DMA \\| \\| --- \\| --- \\| \\| Description \\| The metro (DMA), in which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.metro](/apidocs/field-data-types#geographical) \\| \| \| Field label \| DMA \| \| Description \| The metro (DMA), in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.metro](/apidocs/field-data-types#geographical) \| | | dma** | | \| Field label \| DMA \| \| --- \| --- \| \| Description \| The metro (DMA), in which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.metro](/apidocs/field-data-types#geographical) \| | | Field label | DMA | | Description | The metro (DMA), in which the impression occurred | | Field type | dimension | | Data type | [string.geo.metro](/apidocs/field-data-types#geographical) | ### OTHER | \| impression_date** \| \| --- \| \| \\| Field label \\| Impression date \\| \\| --- \\| --- \\| \\| Description \\| Date of the impression in the requested timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Impression date \| \| Description \| Date of the impression in the requested timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | impression_date** | | \| Field label \| Impression date \| \| --- \| --- \| \| Description \| Date of the impression in the requested timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Impression date | | Description | Date of the impression in the requested timezone | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| channel_name** \| \| --- \| \| \\| Field label \\| Channel name \\| \\| --- \\| --- \\| \\| Description \\| The channel name on which the impression occurred (Pluto, ESPN, Tubi, etc.) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel name \| \| Description \| The channel name on which the impression occurred (Pluto, ESPN, Tubi, etc.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | channel_name** | | \| Field label \| Channel name \| \| --- \| --- \| \| Description \| The channel name on which the impression occurred (Pluto, ESPN, Tubi, etc.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Channel name | | Description | The channel name on which the impression occurred (Pluto, ESPN, Tubi, etc.) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### SEGMENT | \| age** \| \| --- \| \| \\| Field label \\| Age \\| \\| --- \\| --- \\| \\| Description \\| The age audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \| \| Field label \| Age \| \| Description \| The age audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| | | --- | | age** | | \| Field label \| Age \| \| --- \| --- \| \| Description \| The age audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| | | Field label | Age | | Description | The age audience on which the impression occurred | | Field type | dimension | | Data type | [string.person.age](/apidocs/field-data-types#person) | | \| gender** \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Description \\| The gender audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| Gender \| \| Description \| The gender audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| | | gender** | | \| Field label \| Gender \| \| --- \| --- \| \| Description \| The gender audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| | | Field label | Gender | | Description | The gender audience on which the impression occurred | | Field type | dimension | | Data type | [string.person.gender](/apidocs/field-data-types#person) | | \| career** \| \| --- \| \| \\| Field label \\| Career \\| \\| --- \\| --- \\| \\| Description \\| The career audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Career \| \| Description \| The career audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | career** | | \| Field label \| Career \| \| --- \| --- \| \| Description \| The career audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Career | | Description | The career audience on which the impression occurred | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| education** \| \| --- \| \| \\| Field label \\| Education \\| \\| --- \\| --- \\| \\| Description \\| The education audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Education \| \| Description \| The education audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | education** | | \| Field label \| Education \| \| --- \| --- \| \| Description \| The education audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Education | | Description | The education audience on which the impression occurred | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| language** \| \| --- \| \| \\| Field label \\| Language \\| \\| --- \\| --- \\| \\| Description \\| The language audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.language.value](/apidocs/field-data-types#language) \\| \| \| Field label \| Language \| \| Description \| The language audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.language.value](/apidocs/field-data-types#language) \| | | language** | | \| Field label \| Language \| \| --- \| --- \| \| Description \| The language audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.language.value](/apidocs/field-data-types#language) \| | | Field label | Language | | Description | The language audience on which the impression occurred | | Field type | dimension | | Data type | [string.language.value](/apidocs/field-data-types#language) | | \| estimated_income** \| \| --- \| \| \\| Field label \\| Estimated income \\| \\| --- \\| --- \\| \\| Description \\| The estimated income audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Estimated income \| \| Description \| The estimated income audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | estimated_income** | | \| Field label \| Estimated income \| \| --- \| --- \| \| Description \| The estimated income audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Estimated income | | Description | The estimated income audience on which the impression occurred | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| estimated_net_worth** \| \| --- \| \| \\| Field label \\| Estimated net worth \\| \\| --- \\| --- \\| \\| Description \\| The estimated net worth audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Estimated net worth \| \| Description \| The estimated net worth audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | estimated_net_worth** | | \| Field label \| Estimated net worth \| \| --- \| --- \| \| Description \| The estimated net worth audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Estimated net worth | | Description | The estimated net worth audience on which the impression occurred | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| family_composition** \| \| --- \| \| \\| Field label \\| Family composition \\| \\| --- \\| --- \\| \\| Description \\| The family composition audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Family composition \| \| Description \| The family composition audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | family_composition** | | \| Field label \| Family composition \| \| --- \| --- \| \| Description \| The family composition audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Family composition | | Description | The family composition audience on which the impression occurred | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| political_status** \| \| --- \| \| \\| Field label \\| Political status \\| \\| --- \\| --- \\| \\| Description \\| The political audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Political status \| \| Description \| The political audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | political_status** | | \| Field label \| Political status \| \| --- \| --- \| \| Description \| The political audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Political status | | Description | The political audience on which the impression occurred | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| interest** \| \| --- \| \| \\| Field label \\| Interest \\| \\| --- \\| --- \\| \\| Description \\| The interest audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Interest \| \| Description \| The interest audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | interest** | | \| Field label \| Interest \| \| --- \| --- \| \| Description \| The interest audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Interest | | Description | The interest audience on which the impression occurred | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ethnicity** \| \| --- \| \| \\| Field label \\| Ethnicity \\| \\| --- \\| --- \\| \\| Description \\| The ethnicity audience on which the impression occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ethnicity \| \| Description \| The ethnicity audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ethnicity** | | \| Field label \| Ethnicity \| \| --- \| --- \| \| Description \| The ethnicity audience on which the impression occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ethnicity | | Description | The ethnicity audience on which the impression occurred | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| retargeting** \| \| --- \| \| \\| Field label \\| Retargeting \\| \\| --- \\| --- \\| \\| Description \\| The retargeting audience on which the impression occurred. Only for retargeting campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Retargeting \| \| Description \| The retargeting audience on which the impression occurred. Only for retargeting campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | retargeting** | | \| Field label \| Retargeting \| \| --- \| --- \| \| Description \| The retargeting audience on which the impression occurred. Only for retargeting campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Retargeting | | Description | The retargeting audience on which the impression occurred. Only for retargeting campaigns | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### STRATEGY | \| strategy_id** \| \| --- \| \| \\| Field label \\| Strategy ID \\| \\| --- \\| --- \\| \\| Description \\| Strategy ID in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Strategy ID \| \| Description \| Strategy ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | strategy_id** | | \| Field label \| Strategy ID \| \| --- \| --- \| \| Description \| Strategy ID in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Strategy ID | | Description | Strategy ID in the Vibe platform | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| strategy_name** \| \| --- \| \| \\| Field label \\| Strategy name \\| \\| --- \\| --- \\| \\| Description \\| Strategy name in the Vibe platform \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Strategy name \| \| Description \| Strategy name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | strategy_name** | | \| Field label \| Strategy name \| \| --- \| --- \| \| Description \| Strategy name in the Vibe platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Strategy name | | Description | Strategy name in the Vibe platform | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year** | | \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year_of_week** | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year_of_week_iso** | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | year_month** | | \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | month** | | \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| year_week** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | year_week** | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | year_week_iso** | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | week** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | week_iso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | day_of_month** | | \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| day_of_week_name** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | day_of_week_name** | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| day_of_week_name_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | day_of_week_name_iso** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date** | | \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| atom** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | atom** | | \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Datetime | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | ### WEB | \| web_sessions** \| \| --- \| \| \\| Field label \\| Web sessions \\| \\| --- \\| --- \\| \\| Description \\| Number of sessions from users who've installed your app or visited your website within the attribution window \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web sessions \| \| Description \| Number of sessions from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | web_sessions** | | \| Field label \| Web sessions \| \| --- \| --- \| \| Description \| Number of sessions from users who've installed your app or visited your website within the attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web sessions | | Description | Number of sessions from users who've installed your app or visited your website within the attribution window | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| web_cost_per_session** \| \| --- \| \| \\| Field label \\| Web cost per session \\| \\| --- \\| --- \\| \\| Description \\| Average cost per single session. (Calculated as Spend / Web sessions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web cost per session \| \| Description \| Average cost per single session. (Calculated as Spend / Web sessions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | web_cost_per_session** | | \| Field label \| Web cost per session \| \| --- \| --- \| \| Description \| Average cost per single session. (Calculated as Spend / Web sessions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web cost per session | | Description | Average cost per single session. (Calculated as Spend / Web sessions) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| web_page_views** \| \| --- \| \| \\| Field label \\| Web page views \\| \\| --- \\| --- \\| \\| Description \\| Total number of pages viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web page views \| \| Description \| Total number of pages viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | web_page_views** | | \| Field label \| Web page views \| \| --- \| --- \| \| Description \| Total number of pages viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web page views | | Description | Total number of pages viewed | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| web_cost_per_page_view** \| \| --- \| \| \\| Field label \\| Web cost per page view \\| \\| --- \\| --- \\| \\| Description \\| Average cost per page view. (Calculated as Spend / Web page views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web cost per page view \| \| Description \| Average cost per page view. (Calculated as Spend / Web page views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | web_cost_per_page_view** | | \| Field label \| Web cost per page view \| \| --- \| --- \| \| Description \| Average cost per page view. (Calculated as Spend / Web page views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web cost per page view | | Description | Average cost per page view. (Calculated as Spend / Web page views) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| web_leads** \| \| --- \| \| \\| Field label \\| Web leads \\| \\| --- \\| --- \\| \\| Description \\| Action following a non-paying conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web leads \| \| Description \| Action following a non-paying conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | web_leads** | | \| Field label \| Web leads \| \| --- \| --- \| \| Description \| Action following a non-paying conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web leads | | Description | Action following a non-paying conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| web_cost_per_lead** \| \| --- \| \| \\| Field label \\| Web cost per lead \\| \\| --- \\| --- \\| \\| Description \\| Average cost per single session. (Calculated as Spend / Web leads) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web cost per lead \| \| Description \| Average cost per single session. (Calculated as Spend / Web leads) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | web_cost_per_lead** | | \| Field label \| Web cost per lead \| \| --- \| --- \| \| Description \| Average cost per single session. (Calculated as Spend / Web leads) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web cost per lead | | Description | Average cost per single session. (Calculated as Spend / Web leads) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) |