---
title: "Using audience and journey connectors"
slug: "using-audience-and-journey-connectors"
description: "Learn to configure and manage server-to-server connectors for seamless data activation across platforms like Meta and Google DV360. Optimize your audience journeys!"
updated: 2026-03-12T10:59:31Z
published: 2026-03-12T13:24:37Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Using audience and journey connectors

Server-to-server connectors allow you to activate audiences and orchestrate journeys by sending profile data directly to your chosen destination platforms — for example, Meta, Google DV360, or email marketing tools. This article explains how to configure, manage, and monitor these connectors within the Data Activation Platform.

## Viewing configured connectors

To see which connectors you've already set up, go to **Connectors → Server to Server Connectors**.

From this page, you can:

- Configure and activate a new partner server-to-server integration
- Edit, disable, or delete a partner integration configuration
- View data statistics per partner integration

## Setting up a new connector

Before connecting to a specific channel, make sure you:

- Have an active account with that vendor
- Have the Data Activation Platform whitelisted in the vendor's system

To create a new connector:

1. Go to **Connectors**.
2. Select **Server to Server Connectors**.
3. Click **New Connector**.

You'll see a list of available connectors, including both server-to-server and tag-based options.

> [!NOTE]
> Note
> 
> The partner type determines where the correct identifier is stored.

## Creating new partner configuration

After you select a connector, a new screen prompts you to enter the relevant details for that integration. Some partners, such as DV360, allow multiple configurations — for example, separate accounts for different sub-brands or marketing regions.

## Partner data statistics

The partners overview displays traffic statistics per connector for 7, 30, or 90 days. The graph shows how many messages we send to the partner's platform:

- **Green**: Profiles successfully sent to the destination
- **Blue**: Profiles successfully removed from the segment or audience at the partner's platform
- **Other colours**: Errors, categorized as follows:
  - **Other error**: A general error that provides limited insights (we're working to improve this)
  - **Invalid credentials**: Something is wrong with the credentials — this could be an expired password or insufficient privileges
  - **Timeout**: We stop the request if the destination doesn't respond within the timeout period (typically around 3 seconds)
  - **Partner error codes**: For 6 connectors (Xandr, CM360, DV360, Azure non-event, Facebook, Clang batch), we report the actual partner error code when available. Check the connector documentation for references to partner error documentation.

## Deactivating a connector

You can deactivate a connector even when it's still connected to audiences or journeys. This allows you to quickly stop sending data to that partner if needed. A deactivated connector displays a "deactivated" label.

> [!NOTE]
> Important
> 
> If a live journey has unpublished changes, it will continue sending data. To ensure no journey sends data, publish all changes.

## Deleting a connector

You can only delete a connector if it's not used in any integration. This prevents accidental data loss. To delete a connector, first remove it from each audience where it's configured.

## More resources

- [About Data Activation connectors](/v1/docs/about-data-activation-connectors)
- [How to use custom connectors](/v1/docs/how-to-use-custom-connectors)
- [Data Activation Partner types and partner numbers](/v1/docs/data-activation-partner-types-and-partner-numbers)