---
title: "TikTok Ads metrics and dimensions"
slug: "tiktok-ads-fields"
description: "Explore the complete list of TikTok Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-03-05T14:05:44Z
published: 2026-03-05T14:05:44Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Ads metrics and dimensions

> Supermetrics brings all your TikTok Ads data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

387 metrics153 dimensionsSearch fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### ACCOUNT

| \| advertiser_name** \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Name of the advertiser account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| Name of the advertiser account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| advertiser_name** |
| \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| Name of the advertiser account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser name |
| Description | Name of the advertiser account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the advertiser account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| ID of the advertiser account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_id** |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| ID of the advertiser account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | ID of the advertiser account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_status** \| \| --- \| \| \\| Field label \\| Advertiser status \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_status** |
| \| Field label \| Advertiser status \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_company** \| \| --- \| \| \\| Field label \\| Company \\| \\| --- \\| --- \\| \\| Description \\| Advertiser company name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Company \| \| Description \| Advertiser company name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_company** |
| \| Field label \| Company \| \| --- \| --- \| \| Description \| Advertiser company name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Company |
| Description | Advertiser company name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_balance** \| \| --- \| \| \\| Field label \\| Advertiser balance \\| \\| --- \\| --- \\| \\| Description \\| Available balance on the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Advertiser balance \| \| Description \| Available balance on the account \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| advertiser_balance** |
| \| Field label \| Advertiser balance \| \| --- \| --- \| \| Description \| Available balance on the account \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Advertiser balance |
| Description | Available balance on the account |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| advertiser_currency** \| \| --- \| \| \\| Field label \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| Currency of the advertiser account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Currency \| \| Description \| Currency of the advertiser account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| advertiser_currency** |
| \| Field label \| Currency \| \| --- \| --- \| \| Description \| Currency of the advertiser account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Currency |
| Description | Currency of the advertiser account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| advertiser_timezone** \| \| --- \| \| \\| Field label \\| Time zone \\| \\| --- \\| --- \\| \\| Description \\| Time zone of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Time zone \| \| Description \| Time zone of the ad account \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| advertiser_timezone** |
| \| Field label \| Time zone \| \| --- \| --- \| \| Description \| Time zone of the ad account \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Time zone |
| Description | Time zone of the ad account |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| advertiser_address** \| \| --- \| \| \\| Field label \\| Advertiser address \\| \\| --- \\| --- \\| \\| Description \\| Advertiser company address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser address \| \| Description \| Advertiser company address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_address** |
| \| Field label \| Advertiser address \| \| --- \| --- \| \| Description \| Advertiser company address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser address |
| Description | Advertiser company address |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_country** \| \| --- \| \| \\| Field label \\| Advertiser country \\| \\| --- \\| --- \\| \\| Description \\| Advertiser company country \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Advertiser country \| \| Description \| Advertiser company country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| advertiser_country** |
| \| Field label \| Advertiser country \| \| --- \| --- \| \| Description \| Advertiser company country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Field label | Advertiser country |
| Description | Advertiser company country |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| advertiser_license_number** \| \| --- \| \| \\| Field label \\| Advertiser license number \\| \\| --- \\| --- \\| \\| Description \\| Advertiser company license number \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser license number \| \| Description \| Advertiser company license number \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_license_number** |
| \| Field label \| Advertiser license number \| \| --- \| --- \| \| Description \| Advertiser company license number \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser license number |
| Description | Advertiser company license number |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_email** \| \| --- \| \| \\| Field label \\| Advertiser contact email \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.email](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser contact email \| \| Field type \| dimension \| \| Data type \| [string.text.email](/apidocs/field-data-types#text) \| |
| advertiser_email** |
| \| Field label \| Advertiser contact email \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.email](/apidocs/field-data-types#text) \| |
| Field label | Advertiser contact email |
| Field type | dimension |
| Data type | [string.text.email](/apidocs/field-data-types#text) |
| \| advertiser_phone_number** \| \| --- \| \| \\| Field label \\| Advertiser contact phone number \\| \\| --- \\| --- \\| \\| Description \\| Fixed phone number, desensitised data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.phone](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser contact phone number \| \| Description \| Fixed phone number, desensitised data \| \| Field type \| dimension \| \| Data type \| [string.text.phone](/apidocs/field-data-types#text) \| |
| advertiser_phone_number** |
| \| Field label \| Advertiser contact phone number \| \| --- \| --- \| \| Description \| Fixed phone number, desensitised data \| \| Field type \| dimension \| \| Data type \| [string.text.phone](/apidocs/field-data-types#text) \| |
| Field label | Advertiser contact phone number |
| Description | Fixed phone number, desensitised data |
| Field type | dimension |
| Data type | [string.text.phone](/apidocs/field-data-types#text) |
| \| advertiser_cellphone_number** \| \| --- \| \| \\| Field label \\| Advertiser cellphone number \\| \\| --- \\| --- \\| \\| Description \\| Contact mobile number, desensitised data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.phone](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser cellphone number \| \| Description \| Contact mobile number, desensitised data \| \| Field type \| dimension \| \| Data type \| [string.text.phone](/apidocs/field-data-types#text) \| |
| advertiser_cellphone_number** |
| \| Field label \| Advertiser cellphone number \| \| --- \| --- \| \| Description \| Contact mobile number, desensitised data \| \| Field type \| dimension \| \| Data type \| [string.text.phone](/apidocs/field-data-types#text) \| |
| Field label | Advertiser cellphone number |
| Description | Contact mobile number, desensitised data |
| Field type | dimension |
| Data type | [string.text.phone](/apidocs/field-data-types#text) |
| \| advertiser_account_type** \| \| --- \| \| \\| Field label \\| Advertiser account type \\| \\| --- \\| --- \\| \\| Description \\| Type of the ad account, values include: RESERVATION, AUCTION \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser account type \| \| Description \| Type of the ad account, values include: RESERVATION, AUCTION \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_account_type** |
| \| Field label \| Advertiser account type \| \| --- \| --- \| \| Description \| Type of the ad account, values include: RESERVATION, AUCTION \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser account type |
| Description | Type of the ad account, values include: RESERVATION, AUCTION |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| cost_cash** \| \| --- \| \| \\| Field label \\| Cost (cash) \\| \\| --- \\| --- \\| \\| Description \\| The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by cash \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost (cash) \| \| Description \| The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by cash \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_cash** |
| \| Field label \| Cost (cash) \| \| --- \| --- \| \| Description \| The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by cash \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost (cash) |
| Description | The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by cash |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_voucher** \| \| --- \| \| \\| Field label \\| Cost (voucher) \\| \\| --- \\| --- \\| \\| Description \\| The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by voucher \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost (voucher) \| \| Description \| The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by voucher \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_voucher** |
| \| Field label \| Cost (voucher) \| \| --- \| --- \| \| Description \| The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by voucher \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost (voucher) |
| Description | The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by voucher |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### AD

| \| ad_name** \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| Name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_name** |
| \| Field label \| Ad name \| \| --- \| --- \| \| Description \| Name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad name |
| Description | Name of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_text** \| \| --- \| \| \\| Field label \\| Ad text \\| \\| --- \\| --- \\| \\| Description \\| Text of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad text \| \| Description \| Text of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_text** |
| \| Field label \| Ad text \| \| --- \| --- \| \| Description \| Text of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad text |
| Description | Text of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_id** \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_id** |
| \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad ID |
| Description | ID of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_status** \| \| --- \| \| \\| Field label \\| Ad status \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad status \| \| Description \| The status of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_status** |
| \| Field label \| Ad status \| \| --- \| --- \| \| Description \| The status of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad status |
| Description | The status of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_opt_status** \| \| --- \| \| \\| Field label \\| Ad operation status \\| \\| --- \\| --- \\| \\| Description \\| Operation status, values include: DISABLE, ENABLE \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad operation status \| \| Description \| Operation status, values include: DISABLE, ENABLE \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_opt_status** |
| \| Field label \| Ad operation status \| \| --- \| --- \| \| Description \| Operation status, values include: DISABLE, ENABLE \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad operation status |
| Description | Operation status, values include: DISABLE, ENABLE |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_id** \| \| --- \| \| \\| Field label \\| Post ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the post associated with the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post ID \| \| Description \| ID of the post associated with the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_id** |
| \| Field label \| Post ID \| \| --- \| --- \| \| Description \| ID of the post associated with the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post ID |
| Description | ID of the post associated with the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_url** \| \| --- \| \| \\| Field label \\| Post URL \\| \\| --- \\| --- \\| \\| Description \\| Link to the post associated with the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Post URL \| \| Description \| Link to the post associated with the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| post_url** |
| \| Field label \| Post URL \| \| --- \| --- \| \| Description \| Link to the post associated with the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Post URL |
| Description | Link to the post associated with the ad |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| profile_image** \| \| --- \| \| \\| Field label \\| Profile image URL \\| \\| --- \\| --- \\| \\| Description \\| Avatar URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Profile image URL \| \| Description \| Avatar URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| profile_image** |
| \| Field label \| Profile image URL \| \| --- \| --- \| \| Description \| Avatar URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Profile image URL |
| Description | Avatar URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| landing_page_url** \| \| --- \| \| \\| Field label \\| Landing page URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Landing page URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| landing_page_url** |
| \| Field label \| Landing page URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Landing page URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| utm_source** \| \| --- \| \| \\| Field label \\| utm_source parameter value \\| \\| --- \\| --- \\| \\| Description \\| utm_source parameter value from the destination URL, can be used to join with Google Analytics data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| utm_source parameter value \| \| Description \| utm_source parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_source** |
| \| Field label \| utm_source parameter value \| \| --- \| --- \| \| Description \| utm_source parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | utm_source parameter value |
| Description | utm_source parameter value from the destination URL, can be used to join with Google Analytics data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_medium** \| \| --- \| \| \\| Field label \\| utm_medium parameter value \\| \\| --- \\| --- \\| \\| Description \\| utm_medium parameter value from the destination URL, can be used to join with Google Analytics data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| utm_medium parameter value \| \| Description \| utm_medium parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_medium** |
| \| Field label \| utm_medium parameter value \| \| --- \| --- \| \| Description \| utm_medium parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | utm_medium parameter value |
| Description | utm_medium parameter value from the destination URL, can be used to join with Google Analytics data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_campaign** \| \| --- \| \| \\| Field label \\| utm_campaign parameter value \\| \\| --- \\| --- \\| \\| Description \\| utm_campaign parameter value from the destination URL, can be used to join with Google Analytics data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| utm_campaign parameter value \| \| Description \| utm_campaign parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_campaign** |
| \| Field label \| utm_campaign parameter value \| \| --- \| --- \| \| Description \| utm_campaign parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | utm_campaign parameter value |
| Description | utm_campaign parameter value from the destination URL, can be used to join with Google Analytics data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_term** \| \| --- \| \| \\| Field label \\| utm_term parameter value \\| \\| --- \\| --- \\| \\| Description \\| utm_term parameter value from the destination URL, can be used to join with Google Analytics data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| utm_term parameter value \| \| Description \| utm_term parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_term** |
| \| Field label \| utm_term parameter value \| \| --- \| --- \| \| Description \| utm_term parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | utm_term parameter value |
| Description | utm_term parameter value from the destination URL, can be used to join with Google Analytics data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_content** \| \| --- \| \| \\| Field label \\| utm_content parameter value \\| \\| --- \\| --- \\| \\| Description \\| utm_content parameter value from the destination URL, can be used to join with Google Analytics data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| utm_content parameter value \| \| Description \| utm_content parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_content** |
| \| Field label \| utm_content parameter value \| \| --- \| --- \| \| Description \| utm_content parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | utm_content parameter value |
| Description | utm_content parameter value from the destination URL, can be used to join with Google Analytics data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| display_name** \| \| --- \| \| \\| Field label \\| Display name \\| \\| --- \\| --- \\| \\| Description \\| The display name of the landing page or pure exposure ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Display name \| \| Description \| The display name of the landing page or pure exposure ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| display_name** |
| \| Field label \| Display name \| \| --- \| --- \| \| Description \| The display name of the landing page or pure exposure ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Display name |
| Description | The display name of the landing page or pure exposure ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| call_to_action** \| \| --- \| \| \\| Field label \\| Call-to-action \\| \\| --- \\| --- \\| \\| Description \\| The call-to-action (CTA) text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Call-to-action \| \| Description \| The call-to-action (CTA) text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| call_to_action** |
| \| Field label \| Call-to-action \| \| --- \| --- \| \| Description \| The call-to-action (CTA) text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Call-to-action |
| Description | The call-to-action (CTA) text |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| playable_url** \| \| --- \| \| \\| Field label \\| Playable URL \\| \\| --- \\| --- \\| \\| Description \\| Playable material URL. Note this field is only supported by the interactive Playable Ad type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Playable URL \| \| Description \| Playable material URL. Note this field is only supported by the interactive Playable Ad type \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| playable_url** |
| \| Field label \| Playable URL \| \| --- \| --- \| \| Description \| Playable material URL. Note this field is only supported by the interactive Playable Ad type \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Playable URL |
| Description | Playable material URL. Note this field is only supported by the interactive Playable Ad type |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| video_id** \| \| --- \| \| \\| Field label \\| Video ID \\| \\| --- \\| --- \\| \\| Description \\| ID of ad video \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video ID \| \| Description \| ID of ad video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_id** |
| \| Field label \| Video ID \| \| --- \| --- \| \| Description \| ID of ad video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video ID |
| Description | ID of ad video |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| image_mode** \| \| --- \| \| \\| Field label \\| Image mode \\| \\| --- \\| --- \\| \\| Description \\| Material type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Image mode \| \| Description \| Material type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| image_mode** |
| \| Field label \| Image mode \| \| --- \| --- \| \| Description \| Material type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Image mode |
| Description | Material type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_product_specific_type** \| \| --- \| \| \\| Field label \\| Ad product specific type \\| \\| --- \\| --- \\| \\| Description \\| Different dimensions to choose products, values include: ALL, PRODUCT_SET, CUSTOMIZED_PRODUCTS \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad product specific type \| \| Description \| Different dimensions to choose products, values include: ALL, PRODUCT_SET, CUSTOMIZED_PRODUCTS \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_product_specific_type** |
| \| Field label \| Ad product specific type \| \| --- \| --- \| \| Description \| Different dimensions to choose products, values include: ALL, PRODUCT_SET, CUSTOMIZED_PRODUCTS \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad product specific type |
| Description | Different dimensions to choose products, values include: ALL, PRODUCT_SET, CUSTOMIZED_PRODUCTS |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_catalog_id** \| \| --- \| \| \\| Field label \\| Ad catalog ID \\| \\| --- \\| --- \\| \\| Description \\| The catalog you choose for your ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad catalog ID \| \| Description \| The catalog you choose for your ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_catalog_id** |
| \| Field label \| Ad catalog ID \| \| --- \| --- \| \| Description \| The catalog you choose for your ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad catalog ID |
| Description | The catalog you choose for your ads |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_product_set_id** \| \| --- \| \| \\| Field label \\| Ad product set ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the product set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad product set ID \| \| Description \| The ID of the product set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_product_set_id** |
| \| Field label \| Ad product set ID \| \| --- \| --- \| \| Description \| The ID of the product set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad product set ID |
| Description | The ID of the product set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_sku_ids** \| \| --- \| \| \\| Field label \\| Ad SKU IDs \\| \\| --- \\| --- \\| \\| Description \\| IDs of the SKUs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad SKU IDs \| \| Description \| IDs of the SKUs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_sku_ids** |
| \| Field label \| Ad SKU IDs \| \| --- \| --- \| \| Description \| IDs of the SKUs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad SKU IDs |
| Description | IDs of the SKUs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_dynamic_format** \| \| --- \| \| \\| Field label \\| Ad dynamic format \\| \\| --- \\| --- \\| \\| Description \\| Values include: UNSET, DYNAMIC_CREATIVE (smart creative) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad dynamic format \| \| Description \| Values include: UNSET, DYNAMIC_CREATIVE (smart creative) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_dynamic_format** |
| \| Field label \| Ad dynamic format \| \| --- \| --- \| \| Description \| Values include: UNSET, DYNAMIC_CREATIVE (smart creative) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad dynamic format |
| Description | Values include: UNSET, DYNAMIC_CREATIVE (smart creative) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_vertical_video_strategy** \| \| --- \| \| \\| Field label \\| Ad vertical video strategy \\| \\| --- \\| --- \\| \\| Description \\| Values include: UNSET, CUSTOM (single video), TPL_VIDEO (catalog videos), LIVE_STREAM \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad vertical video strategy \| \| Description \| Values include: UNSET, CUSTOM (single video), TPL_VIDEO (catalog videos), LIVE_STREAM \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_vertical_video_strategy** |
| \| Field label \| Ad vertical video strategy \| \| --- \| --- \| \| Description \| Values include: UNSET, CUSTOM (single video), TPL_VIDEO (catalog videos), LIVE_STREAM \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad vertical video strategy |
| Description | Values include: UNSET, CUSTOM (single video), TPL_VIDEO (catalog videos), LIVE_STREAM |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_dynamic_destination** \| \| --- \| \| \\| Field label \\| Ad dynamic destination \\| \\| --- \\| --- \\| \\| Description \\| Values include: UNSET, DLP (Dynamic Landing Page) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad dynamic destination \| \| Description \| Values include: UNSET, DLP (Dynamic Landing Page) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_dynamic_destination** |
| \| Field label \| Ad dynamic destination \| \| --- \| --- \| \| Description \| Values include: UNSET, DLP (Dynamic Landing Page) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad dynamic destination |
| Description | Values include: UNSET, DLP (Dynamic Landing Page) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_identity_type** \| \| --- \| \| \\| Field label \\| Ad identity type \\| \\| --- \\| --- \\| \\| Description \\| Identity type for the ad. May include CUSTOMIZED_USER, AUTH_CODE, TT_USER, BC_AUTH_TT values \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad identity type \| \| Description \| Identity type for the ad. May include CUSTOMIZED_USER, AUTH_CODE, TT_USER, BC_AUTH_TT values \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_identity_type** |
| \| Field label \| Ad identity type \| \| --- \| --- \| \| Description \| Identity type for the ad. May include CUSTOMIZED_USER, AUTH_CODE, TT_USER, BC_AUTH_TT values \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad identity type |
| Description | Identity type for the ad. May include CUSTOMIZED_USER, AUTH_CODE, TT_USER, BC_AUTH_TT values |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD GROUP

| \| ad_group_name** \| \| --- \| \| \\| Field label \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group name \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_group_name** |
| \| Field label \| Ad group name \| \| --- \| --- \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group name |
| Description | Name of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_id** \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group ID \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_id** |
| \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group ID |
| Description | ID of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_status** \| \| --- \| \| \\| Field label \\| Ad group status \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_status** |
| \| Field label \| Ad group status \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_opt_status** \| \| --- \| \| \\| Field label \\| Ad group operation status \\| \\| --- \\| --- \\| \\| Description \\| Operation status, values include: DISABLE, ENABLE \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group operation status \| \| Description \| Operation status, values include: DISABLE, ENABLE \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_opt_status** |
| \| Field label \| Ad group operation status \| \| --- \| --- \| \| Description \| Operation status, values include: DISABLE, ENABLE \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group operation status |
| Description | Operation status, values include: DISABLE, ENABLE |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| optimize_goal** \| \| --- \| \| \\| Field label \\| Optimization goal \\| \\| --- \\| --- \\| \\| Description \\| The optimization goal for the ad group, see possible values at https://ads.tiktok.com/marketing_api/docs?id=100641 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Optimization goal \| \| Description \| The optimization goal for the ad group, see possible values at https://ads.tiktok.com/marketing_api/docs?id=100641 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| optimize_goal** |
| \| Field label \| Optimization goal \| \| --- \| --- \| \| Description \| The optimization goal for the ad group, see possible values at https://ads.tiktok.com/marketing_api/docs?id=100641 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Optimization goal |
| Description | The optimization goal for the ad group, see possible values at https://ads.tiktok.com/marketing_api/docs?id=100641 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| cpv_video_duration** \| \| --- \| \| \\| Field label \\| CPV video duration \\| \\| --- \\| --- \\| \\| Description \\| Optimized video playback duration, values include: SIX_SECONDS (video playback 6 seconds) and TWO_SECONDS (video playback 2 seconds) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| CPV video duration \| \| Description \| Optimized video playback duration, values include: SIX_SECONDS (video playback 6 seconds) and TWO_SECONDS (video playback 2 seconds) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| cpv_video_duration** |
| \| Field label \| CPV video duration \| \| --- \| --- \| \| Description \| Optimized video playback duration, values include: SIX_SECONDS (video playback 6 seconds) and TWO_SECONDS (video playback 2 seconds) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | CPV video duration |
| Description | Optimized video playback duration, values include: SIX_SECONDS (video playback 6 seconds) and TWO_SECONDS (video playback 2 seconds) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| pacing** \| \| --- \| \| \\| Field label \\| Pacing \\| \\| --- \\| --- \\| \\| Description \\| Speed of ad delivery, values include PACING_MODE_SMOOTH (Standard pace, budgets are allocated within the scheduled ad time) and PACING_MODE_FAST (Fast paced, consumes budget and produces results as fast as possible) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Pacing \| \| Description \| Speed of ad delivery, values include PACING_MODE_SMOOTH (Standard pace, budgets are allocated within the scheduled ad time) and PACING_MODE_FAST (Fast paced, consumes budget and produces results as fast as possible) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| pacing** |
| \| Field label \| Pacing \| \| --- \| --- \| \| Description \| Speed of ad delivery, values include PACING_MODE_SMOOTH (Standard pace, budgets are allocated within the scheduled ad time) and PACING_MODE_FAST (Fast paced, consumes budget and produces results as fast as possible) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Pacing |
| Description | Speed of ad delivery, values include PACING_MODE_SMOOTH (Standard pace, budgets are allocated within the scheduled ad time) and PACING_MODE_FAST (Fast paced, consumes budget and produces results as fast as possible) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| billing_event** \| \| --- \| \| \\| Field label \\| Bid method \\| \\| --- \\| --- \\| \\| Description \\| Billing event for the ad group, eg. CPC, CPM or CPV \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bid method \| \| Description \| Billing event for the ad group, eg. CPC, CPM or CPV \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| billing_event** |
| \| Field label \| Bid method \| \| --- \| --- \| \| Description \| Billing event for the ad group, eg. CPC, CPM or CPV \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bid method |
| Description | Billing event for the ad group, eg. CPC, CPM or CPV |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bid_type** \| \| --- \| \| \\| Field label \\| Bidding strategy \\| \\| --- \\| --- \\| \\| Description \\| Values include BID_TYPE_CUSTOM (Manual bidding), BID_TYPE_MAX_CONVERSION (Maximum conversion bidding), BID_TYPE_NO_BID (Disable bid control, spending your budget fully and getting the maximum possible results) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bidding strategy \| \| Description \| Values include BID_TYPE_CUSTOM (Manual bidding), BID_TYPE_MAX_CONVERSION (Maximum conversion bidding), BID_TYPE_NO_BID (Disable bid control, spending your budget fully and getting the maximum possible results) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bid_type** |
| \| Field label \| Bidding strategy \| \| --- \| --- \| \| Description \| Values include BID_TYPE_CUSTOM (Manual bidding), BID_TYPE_MAX_CONVERSION (Maximum conversion bidding), BID_TYPE_NO_BID (Disable bid control, spending your budget fully and getting the maximum possible results) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bidding strategy |
| Description | Values include BID_TYPE_CUSTOM (Manual bidding), BID_TYPE_MAX_CONVERSION (Maximum conversion bidding), BID_TYPE_NO_BID (Disable bid control, spending your budget fully and getting the maximum possible results) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| deep_bid_type** \| \| --- \| \| \\| Field label \\| Deep bid type \\| \\| --- \\| --- \\| \\| Description \\| Values include DEFAULT (No deep event bid), MIN (Double bid operation Method: Tiktok Ads platform will bid to keep your average cost around your target, including installation and target costs), PACING (Automatic optimization operation method: Tiktok Ads platform will bid to keep your average installation cost around your target goal, while aiming to get you the maximum number of target events.) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Deep bid type \| \| Description \| Values include DEFAULT (No deep event bid), MIN (Double bid operation Method: Tiktok Ads platform will bid to keep your average cost around your target, including installation and target costs), PACING (Automatic optimization operation method: Tiktok Ads platform will bid to keep your average installation cost around your target goal, while aiming to get you the maximum number of target events.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| deep_bid_type** |
| \| Field label \| Deep bid type \| \| --- \| --- \| \| Description \| Values include DEFAULT (No deep event bid), MIN (Double bid operation Method: Tiktok Ads platform will bid to keep your average cost around your target, including installation and target costs), PACING (Automatic optimization operation method: Tiktok Ads platform will bid to keep your average installation cost around your target goal, while aiming to get you the maximum number of target events.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Deep bid type |
| Description | Values include DEFAULT (No deep event bid), MIN (Double bid operation Method: Tiktok Ads platform will bid to keep your average cost around your target, including installation and target costs), PACING (Automatic optimization operation method: Tiktok Ads platform will bid to keep your average installation cost around your target goal, while aiming to get you the maximum number of target events.) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bid** \| \| --- \| \| \\| Field label \\| Bid \\| \\| --- \\| --- \\| \\| Description \\| CPC, CPM bidding, oCPM learning bidding \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Bid \| \| Description \| CPC, CPM bidding, oCPM learning bidding \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| bid** |
| \| Field label \| Bid \| \| --- \| --- \| \| Description \| CPC, CPM bidding, oCPM learning bidding \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Bid |
| Description | CPC, CPM bidding, oCPM learning bidding |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_bid** \| \| --- \| \| \\| Field label \\| Conversion bid \\| \\| --- \\| --- \\| \\| Description \\| oCPM conversion bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion bid \| \| Description \| oCPM conversion bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_bid** |
| \| Field label \| Conversion bid \| \| --- \| --- \| \| Description \| oCPM conversion bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Conversion bid |
| Description | oCPM conversion bid |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| statistic_type** \| \| --- \| \| \\| Field label \\| Conversion bid statistic type \\| \\| --- \\| --- \\| \\| Description \\| Conversion bid statistic type, either EVERYTIME (Each Purchase) or NONE (Unique Purchase) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion bid statistic type \| \| Description \| Conversion bid statistic type, either EVERYTIME (Each Purchase) or NONE (Unique Purchase) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| statistic_type** |
| \| Field label \| Conversion bid statistic type \| \| --- \| --- \| \| Description \| Conversion bid statistic type, either EVERYTIME (Each Purchase) or NONE (Unique Purchase) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion bid statistic type |
| Description | Conversion bid statistic type, either EVERYTIME (Each Purchase) or NONE (Unique Purchase) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| deep_cpabid** \| \| --- \| \| \\| Field label \\| Deep CPA bid \\| \\| --- \\| --- \\| \\| Description \\| Deep bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Deep CPA bid \| \| Description \| Deep bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| deep_cpabid** |
| \| Field label \| Deep CPA bid \| \| --- \| --- \| \| Description \| Deep bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Deep CPA bid |
| Description | Deep bid |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| placement_type** \| \| --- \| \| \\| Field label \\| Placement type \\| \\| --- \\| --- \\| \\| Description \\| Possible values for placement type are PLACEMENT_TYPE_AUTOMATIC (automatic placement), PLACEMENT_TYPE_NORMAL (manual placement) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement type \| \| Description \| Possible values for placement type are PLACEMENT_TYPE_AUTOMATIC (automatic placement), PLACEMENT_TYPE_NORMAL (manual placement) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| placement_type** |
| \| Field label \| Placement type \| \| --- \| --- \| \| Description \| Possible values for placement type are PLACEMENT_TYPE_AUTOMATIC (automatic placement), PLACEMENT_TYPE_NORMAL (manual placement) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Placement type |
| Description | Possible values for placement type are PLACEMENT_TYPE_AUTOMATIC (automatic placement), PLACEMENT_TYPE_NORMAL (manual placement) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adgroup_placement** \| \| --- \| \| \\| Field label \\| AG Placement \\| \\| --- \\| --- \\| \\| Description \\| Placement location. If placement_type of the adgroup is PLACEMENT_TYPE_AUTOMATIC (automatic placement), placement will be returned as None \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| AG Placement \| \| Description \| Placement location. If placement_type of the adgroup is PLACEMENT_TYPE_AUTOMATIC (automatic placement), placement will be returned as None \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adgroup_placement** |
| \| Field label \| AG Placement \| \| --- \| --- \| \| Description \| Placement location. If placement_type of the adgroup is PLACEMENT_TYPE_AUTOMATIC (automatic placement), placement will be returned as None \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | AG Placement |
| Description | Placement location. If placement_type of the adgroup is PLACEMENT_TYPE_AUTOMATIC (automatic placement), placement will be returned as None |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| is_comment_disable** \| \| --- \| \| \\| Field label \\| Are comments disabled \\| \\| --- \\| --- \\| \\| Description \\| Whether to allow comments on your ads on TikTok, Vigo, Helo. Optional values: FALSE (allow), TRUE (restrict) \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Are comments disabled \| \| Description \| Whether to allow comments on your ads on TikTok, Vigo, Helo. Optional values: FALSE (allow), TRUE (restrict) \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| is_comment_disable** |
| \| Field label \| Are comments disabled \| \| --- \| --- \| \| Description \| Whether to allow comments on your ads on TikTok, Vigo, Helo. Optional values: FALSE (allow), TRUE (restrict) \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Are comments disabled |
| Description | Whether to allow comments on your ads on TikTok, Vigo, Helo. Optional values: FALSE (allow), TRUE (restrict) |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| schedule_type** \| \| --- \| \| \\| Field label \\| Schedule type \\| \\| --- \\| --- \\| \\| Description \\| Ad schedule type values include: SCHEDULE_FROM_NOW, SCHEDULE_START_END \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Schedule type \| \| Description \| Ad schedule type values include: SCHEDULE_FROM_NOW, SCHEDULE_START_END \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| schedule_type** |
| \| Field label \| Schedule type \| \| --- \| --- \| \| Description \| Ad schedule type values include: SCHEDULE_FROM_NOW, SCHEDULE_START_END \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Schedule type |
| Description | Ad schedule type values include: SCHEDULE_FROM_NOW, SCHEDULE_START_END |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| schedule_start_time** \| \| --- \| \| \\| Field label \\| Schedule start time \\| \\| --- \\| --- \\| \\| Description \\| Ad delivery start time (UTC) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Schedule start time \| \| Description \| Ad delivery start time (UTC) \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| schedule_start_time** |
| \| Field label \| Schedule start time \| \| --- \| --- \| \| Description \| Ad delivery start time (UTC) \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Schedule start time |
| Description | Ad delivery start time (UTC) |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| schedule_end_time** \| \| --- \| \| \\| Field label \\| Schedule end time \\| \\| --- \\| --- \\| \\| Description \\| Ad delivery end time (UTC) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Schedule end time \| \| Description \| Ad delivery end time (UTC) \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| schedule_end_time** |
| \| Field label \| Schedule end time \| \| --- \| --- \| \| Description \| Ad delivery end time (UTC) \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Schedule end time |
| Description | Ad delivery end time (UTC) |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| ad_group_budget** \| \| --- \| \| \\| Field label \\| Ad group budget \\| \\| --- \\| --- \\| \\| Description \\| Budget of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad group budget \| \| Description \| Budget of the ad group \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ad_group_budget** |
| \| Field label \| Ad group budget \| \| --- \| --- \| \| Description \| Budget of the ad group \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Ad group budget |
| Description | Budget of the ad group |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ad_group_budget_mode** \| \| --- \| \| \\| Field label \\| Ad group budget mode \\| \\| --- \\| --- \\| \\| Description \\| Budget mode of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group budget mode \| \| Description \| Budget mode of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_budget_mode** |
| \| Field label \| Ad group budget mode \| \| --- \| --- \| \| Description \| Budget mode of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group budget mode |
| Description | Budget mode of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_shopping_ads_type** \| \| --- \| \| \\| Field label \\| Ad group shopping ads type \\| \\| --- \\| --- \\| \\| Description \\| Shopping ads type. Values include: UNSET, VIDEO (Video shopping ads), LIVE (Live shopping ads), CATALOG_LISTING_ADS \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group shopping ads type \| \| Description \| Shopping ads type. Values include: UNSET, VIDEO (Video shopping ads), LIVE (Live shopping ads), CATALOG_LISTING_ADS \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_shopping_ads_type** |
| \| Field label \| Ad group shopping ads type \| \| --- \| --- \| \| Description \| Shopping ads type. Values include: UNSET, VIDEO (Video shopping ads), LIVE (Live shopping ads), CATALOG_LISTING_ADS \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group shopping ads type |
| Description | Shopping ads type. Values include: UNSET, VIDEO (Video shopping ads), LIVE (Live shopping ads), CATALOG_LISTING_ADS |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_product_source** \| \| --- \| \| \\| Field label \\| Ad group product source \\| \\| --- \\| --- \\| \\| Description \\| Values include: UNSET, CATALOG (Catalog), STORE (TikTok Shop or TikTok Storefront (third-party store)) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group product source \| \| Description \| Values include: UNSET, CATALOG (Catalog), STORE (TikTok Shop or TikTok Storefront (third-party store)) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_product_source** |
| \| Field label \| Ad group product source \| \| --- \| --- \| \| Description \| Values include: UNSET, CATALOG (Catalog), STORE (TikTok Shop or TikTok Storefront (third-party store)) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group product source |
| Description | Values include: UNSET, CATALOG (Catalog), STORE (TikTok Shop or TikTok Storefront (third-party store)) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_split_test_group_id** \| \| --- \| \| \\| Field label \\| Ad group split test group ID \\| \\| --- \\| --- \\| \\| Description \\| Split test group ID. Returned if the ad group is part of a split test \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group split test group ID \| \| Description \| Split test group ID. Returned if the ad group is part of a split test \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_split_test_group_id** |
| \| Field label \| Ad group split test group ID \| \| --- \| --- \| \| Description \| Split test group ID. Returned if the ad group is part of a split test \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group split test group ID |
| Description | Split test group ID. Returned if the ad group is part of a split test |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_split_test_status** \| \| --- \| \| \\| Field label \\| Ad group split test status \\| \\| --- \\| --- \\| \\| Description \\| Split test status. Returned if the ad group is part of a split test \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group split test status \| \| Description \| Split test status. Returned if the ad group is part of a split test \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_split_test_status** |
| \| Field label \| Ad group split test status \| \| --- \| --- \| \| Description \| Split test status. Returned if the ad group is part of a split test \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group split test status |
| Description | Split test status. Returned if the ad group is part of a split test |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### ATTRIBUTION

| \| vta_conversion** \| \| --- \| \| \\| Field label \\| VTA conversions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of app install events you received out of all the clicks of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VTA conversions \| \| Description \| The percentage of app install events you received out of all the clicks of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| vta_conversion** |
| \| Field label \| VTA conversions \| \| --- \| --- \| \| Description \| The percentage of app install events you received out of all the clicks of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | VTA conversions |
| Description | The percentage of app install events you received out of all the clicks of your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vta_registration** \| \| --- \| \| \\| Field label \\| VTA registrations \\| \\| --- \\| --- \\| \\| Description \\| The number of registration event that attribute to impression, based on information received from your measurement partner \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VTA registrations \| \| Description \| The number of registration event that attribute to impression, based on information received from your measurement partner \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vta_registration** |
| \| Field label \| VTA registrations \| \| --- \| --- \| \| Description \| The number of registration event that attribute to impression, based on information received from your measurement partner \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | VTA registrations |
| Description | The number of registration event that attribute to impression, based on information received from your measurement partner |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vta_purchase** \| \| --- \| \| \\| Field label \\| VTA purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app payment event that attribute to impression, based on information received from your measurement partner \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VTA purchases \| \| Description \| The number of in-app payment event that attribute to impression, based on information received from your measurement partner \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vta_purchase** |
| \| Field label \| VTA purchases \| \| --- \| --- \| \| Description \| The number of in-app payment event that attribute to impression, based on information received from your measurement partner \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | VTA purchases |
| Description | The number of in-app payment event that attribute to impression, based on information received from your measurement partner |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cta_conversion** \| \| --- \| \| \\| Field label \\| CTA conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app app install event that occurred on your mobile app and are attributed to the amount of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CTA conversions \| \| Description \| The number of in-app app install event that occurred on your mobile app and are attributed to the amount of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cta_conversion** |
| \| Field label \| CTA conversions \| \| --- \| --- \| \| Description \| The number of in-app app install event that occurred on your mobile app and are attributed to the amount of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CTA conversions |
| Description | The number of in-app app install event that occurred on your mobile app and are attributed to the amount of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cta_registration** \| \| --- \| \| \\| Field label \\| CTA registrations \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app registration event that attribute to click, based on information received from your measurement partner \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CTA registrations \| \| Description \| The number of in-app registration event that attribute to click, based on information received from your measurement partner \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cta_registration** |
| \| Field label \| CTA registrations \| \| --- \| --- \| \| Description \| The number of in-app registration event that attribute to click, based on information received from your measurement partner \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CTA registrations |
| Description | The number of in-app registration event that attribute to click, based on information received from your measurement partner |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cta_purchase** \| \| --- \| \| \\| Field label \\| CTA purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app payment event that attribute to click, based on information received from your measurement partner \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CTA purchases \| \| Description \| The number of in-app payment event that attribute to click, based on information received from your measurement partner \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cta_purchase** |
| \| Field label \| CTA purchases \| \| --- \| --- \| \| Description \| The number of in-app payment event that attribute to click, based on information received from your measurement partner \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CTA purchases |
| Description | The number of in-app payment event that attribute to click, based on information received from your measurement partner |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### AUDIENCE

| \| gender** \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| Gender \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| --- |
| gender** |
| \| Field label \| Gender \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| Field label | Gender |
| Field type | dimension |
| Data type | [string.person.gender](/apidocs/field-data-types#person) |
| \| age** \| \| --- \| \| \\| Field label \\| Age \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \| \| Field label \| Age \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| age** |
| \| Field label \| Age \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| Field label | Age |
| Field type | dimension |
| Data type | [string.person.age](/apidocs/field-data-types#person) |
| \| dma_id** \| \| --- \| \| \\| Field label \\| DMA ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DMA ID \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| dma_id** |
| \| Field label \| DMA ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DMA ID |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| dma_name** \| \| --- \| \| \\| Field label \\| DMA name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.metro](/apidocs/field-data-types#geographical) \\| \| \| Field label \| DMA name \| \| Field type \| dimension \| \| Data type \| [string.geo.metro](/apidocs/field-data-types#geographical) \| |
| dma_name** |
| \| Field label \| DMA name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.metro](/apidocs/field-data-types#geographical) \| |
| Field label | DMA name |
| Field type | dimension |
| Data type | [string.geo.metro](/apidocs/field-data-types#geographical) |
| \| province_id** \| \| --- \| \| \\| Field label \\| Province ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Province ID \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| province_id** |
| \| Field label \| Province ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Province ID |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| province_name** \| \| --- \| \| \\| Field label \\| Province name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Province name \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| province_name** |
| \| Field label \| Province name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | Province name |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| country_code** \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| country_code** |
| \| Field label \| Country code \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Field label | Country code |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |
| \| country_name** \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| country_name** |
| \| Field label \| Country \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Field label | Country |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| language** \| \| --- \| \| \\| Field label \\| Language \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.language.locale](/apidocs/field-data-types#language) \\| \| \| Field label \| Language \| \| Field type \| dimension \| \| Data type \| [string.language.locale](/apidocs/field-data-types#language) \| |
| language** |
| \| Field label \| Language \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.language.locale](/apidocs/field-data-types#language) \| |
| Field label | Language |
| Field type | dimension |
| Data type | [string.language.locale](/apidocs/field-data-types#language) |
| \| connection_type** \| \| --- \| \| \\| Field label \\| Connection type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Connection type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| connection_type** |
| \| Field label \| Connection type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Connection type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| platform** \| \| --- \| \| \\| Field label \\| Device platform \\| \\| --- \\| --- \\| \\| Description \\| Reports the OS platform that received impressions of your ads (iOS, Android, etc.) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device platform \| \| Description \| Reports the OS platform that received impressions of your ads (iOS, Android, etc.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| platform** |
| \| Field label \| Device platform \| \| --- \| --- \| \| Description \| Reports the OS platform that received impressions of your ads (iOS, Android, etc.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Device platform |
| Description | Reports the OS platform that received impressions of your ads (iOS, Android, etc.) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| placement** \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| Reports the apps that were served impressions of your ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| Reports the apps that were served impressions of your ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| placement** |
| \| Field label \| Placement \| \| --- \| --- \| \| Description \| Reports the apps that were served impressions of your ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Placement |
| Description | Reports the apps that were served impressions of your ads |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| interest_category_name** \| \| --- \| \| \\| Field label \\| Interest category \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Interest category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| interest_category_name** |
| \| Field label \| Interest category \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Interest category |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### BASIC

| \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ads were on screen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of times your ads were on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| impressions** |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of times your ads were on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The number of times your ads were on screen |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks from your ads to a specified destination \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Number of clicks from your ads to a specified destination \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Number of clicks from your ads to a specified destination \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | Number of clicks from your ads to a specified destination |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| The percentage of times people saw your ad and performed a click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| The percentage of times people saw your ad and performed a click \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ctr** |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| The percentage of times people saw your ad and performed a click \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | The percentage of times people saw your ad and performed a click |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Field label \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The estimated total amount of money you've spent on your campaign, ad group or ad in the currency of the advertising account \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost \| \| Description \| The estimated total amount of money you've spent on your campaign, ad group or ad in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost** |
| \| Field label \| Cost \| \| --- \| --- \| \| Description \| The estimated total amount of money you've spent on your campaign, ad group or ad in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost |
| Description | The estimated total amount of money you've spent on your campaign, ad group or ad in the currency of the advertising account |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_eur** \| \| --- \| \| \\| Field label \\| Cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The estimated total amount of money you've spent on your campaign, ad group or ad converted to euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (EUR) \| \| Description \| The estimated total amount of money you've spent on your campaign, ad group or ad converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_eur** |
| \| Field label \| Cost (EUR) \| \| --- \| --- \| \| Description \| The estimated total amount of money you've spent on your campaign, ad group or ad converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Cost (EUR) |
| Description | The estimated total amount of money you've spent on your campaign, ad group or ad converted to euros |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cost_gbp** \| \| --- \| \| \\| Field label \\| Cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The estimated total amount of money you've spent on your campaign, ad group or ad converted to British pounds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (GBP) \| \| Description \| The estimated total amount of money you've spent on your campaign, ad group or ad converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_gbp** |
| \| Field label \| Cost (GBP) \| \| --- \| --- \| \| Description \| The estimated total amount of money you've spent on your campaign, ad group or ad converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Cost (GBP) |
| Description | The estimated total amount of money you've spent on your campaign, ad group or ad converted to British pounds |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cost_usd** \| \| --- \| \| \\| Field label \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| The estimated total amount of money you've spent on your campaign, ad group or ad converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (USD) \| \| Description \| The estimated total amount of money you've spent on your campaign, ad group or ad converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_usd** |
| \| Field label \| Cost (USD) \| \| --- \| --- \| \| Description \| The estimated total amount of money you've spent on your campaign, ad group or ad converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Cost (USD) |
| Description | The estimated total amount of money you've spent on your campaign, ad group or ad converted to US dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| The average amount of money you've spent on a click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| The average amount of money you've spent on a click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc** |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| The average amount of money you've spent on a click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | The average amount of money you've spent on a click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| The average amount of money you've spent per 1,000 impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| The average amount of money you've spent per 1,000 impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm** |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| The average amount of money you've spent per 1,000 impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | The average amount of money you've spent per 1,000 impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### BUSINESS CENTER

| \| advertiser_owner_business_center_id** \| \| --- \| \| \\| Field label \\| Business center ID \\| \\| --- \\| --- \\| \\| Description \\| ID of a Business Center that the ad account belongs to \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Business center ID \| \| Description \| ID of a Business Center that the ad account belongs to \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| advertiser_owner_business_center_id** |
| \| Field label \| Business center ID \| \| --- \| --- \| \| Description \| ID of a Business Center that the ad account belongs to \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Business center ID |
| Description | ID of a Business Center that the ad account belongs to |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| business_center_name** \| \| --- \| \| \\| Field label \\| Business center name \\| \\| --- \\| --- \\| \\| Description \\| Business Center name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Business center name \| \| Description \| Business Center name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| business_center_name** |
| \| Field label \| Business center name \| \| --- \| --- \| \| Description \| Business Center name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Business center name |
| Description | Business Center name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| business_center_company_name** \| \| --- \| \| \\| Field label \\| Business center company name \\| \\| --- \\| --- \\| \\| Description \\| Business Center company name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Business center company name \| \| Description \| Business Center company name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| business_center_company_name** |
| \| Field label \| Business center company name \| \| --- \| --- \| \| Description \| Business Center company name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Business center company name |
| Description | Business Center company name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| business_center_currency** \| \| --- \| \| \\| Field label \\| Business center currency \\| \\| --- \\| --- \\| \\| Description \\| Business Center currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Business center currency \| \| Description \| Business Center currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| business_center_currency** |
| \| Field label \| Business center currency \| \| --- \| --- \| \| Description \| Business Center currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Business center currency |
| Description | Business Center currency |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| business_center_timezone** \| \| --- \| \| \\| Field label \\| Business center timezone \\| \\| --- \\| --- \\| \\| Description \\| Business Center timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Business center timezone \| \| Description \| Business Center timezone \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| business_center_timezone** |
| \| Field label \| Business center timezone \| \| --- \| --- \| \| Description \| Business Center timezone \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Business center timezone |
| Description | Business Center timezone |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| business_center_registration_country_code** \| \| --- \| \| \\| Field label \\| Business center registration country code \\| \\| --- \\| --- \\| \\| Description \\| Business Center registration country code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Business center registration country code \| \| Description \| Business Center registration country code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| business_center_registration_country_code** |
| \| Field label \| Business center registration country code \| \| --- \| --- \| \| Description \| Business Center registration country code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Field label | Business center registration country code |
| Description | Business Center registration country code |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |
| \| business_center_registration_country** \| \| --- \| \| \\| Field label \\| Business center registration country \\| \\| --- \\| --- \\| \\| Description \\| Business Center registration country \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Business center registration country \| \| Description \| Business Center registration country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| business_center_registration_country** |
| \| Field label \| Business center registration country \| \| --- \| --- \| \| Description \| Business Center registration country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Field label | Business center registration country |
| Description | Business Center registration country |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| business_center_type** \| \| --- \| \| \\| Field label \\| Business center type \\| \\| --- \\| --- \\| \\| Description \\| Business Center type, values include: NORMAL, DIRECT, AGENCY, SELF_SERVICE, SELF_SERVICE_AGENCY \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Business center type \| \| Description \| Business Center type, values include: NORMAL, DIRECT, AGENCY, SELF_SERVICE, SELF_SERVICE_AGENCY \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| business_center_type** |
| \| Field label \| Business center type \| \| --- \| --- \| \| Description \| Business Center type, values include: NORMAL, DIRECT, AGENCY, SELF_SERVICE, SELF_SERVICE_AGENCY \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Business center type |
| Description | Business Center type, values include: NORMAL, DIRECT, AGENCY, SELF_SERVICE, SELF_SERVICE_AGENCY |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| business_center_status** \| \| --- \| \| \\| Field label \\| Business center status \\| \\| --- \\| --- \\| \\| Description \\| Business Center status, values include: REVIEWING, DENY, ENABLE, PUNISH \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Business center status \| \| Description \| Business Center status, values include: REVIEWING, DENY, ENABLE, PUNISH \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| business_center_status** |
| \| Field label \| Business center status \| \| --- \| --- \| \| Description \| Business Center status, values include: REVIEWING, DENY, ENABLE, PUNISH \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Business center status |
| Description | Business Center status, values include: REVIEWING, DENY, ENABLE, PUNISH |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CAMPAIGN

| \| campaign_name** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_name** |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | Name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id** |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_type** \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Type of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Type of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_type** |
| \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Type of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign type |
| Description | Type of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_budget** \| \| --- \| \| \\| Field label \\| Campaign budget \\| \\| --- \\| --- \\| \\| Description \\| Budget of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign budget \| \| Description \| Budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign_budget** |
| \| Field label \| Campaign budget \| \| --- \| --- \| \| Description \| Budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Campaign budget |
| Description | Budget of the campaign |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign_budget_mode** \| \| --- \| \| \\| Field label \\| Campaign budget mode \\| \\| --- \\| --- \\| \\| Description \\| Budget of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign budget mode \| \| Description \| Budget of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_budget_mode** |
| \| Field label \| Campaign budget mode \| \| --- \| --- \| \| Description \| Budget of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign budget mode |
| Description | Budget of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_status** \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| The status of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| The status of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_status** |
| \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| The status of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign status |
| Description | The status of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_operation_status** \| \| --- \| \| \\| Field label \\| Campaign operation status \\| \\| --- \\| --- \\| \\| Description \\| Operation status, values include: DISABLE, ENABLE, DELETE \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign operation status \| \| Description \| Operation status, values include: DISABLE, ENABLE, DELETE \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_operation_status** |
| \| Field label \| Campaign operation status \| \| --- \| --- \| \| Description \| Operation status, values include: DISABLE, ENABLE, DELETE \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign operation status |
| Description | Operation status, values include: DISABLE, ENABLE, DELETE |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_objective_type** \| \| --- \| \| \\| Field label \\| Campaign objective type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign objective type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_objective_type** |
| \| Field label \| Campaign objective type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign objective type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_rf_campaign_type** \| \| --- \| \| \\| Field label \\| Campaign RF type \\| \\| --- \\| --- \\| \\| Description \\| When objective type is specified as RF_REACH, this field shows whether the campaign has been set as a TikTok Pulse campaign. Values: STANDARD (Reach & Frequency campaign), PULSE (TikTok Pulse campaign) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign RF type \| \| Description \| When objective type is specified as RF_REACH, this field shows whether the campaign has been set as a TikTok Pulse campaign. Values: STANDARD (Reach & Frequency campaign), PULSE (TikTok Pulse campaign) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_rf_campaign_type** |
| \| Field label \| Campaign RF type \| \| --- \| --- \| \| Description \| When objective type is specified as RF_REACH, this field shows whether the campaign has been set as a TikTok Pulse campaign. Values: STANDARD (Reach & Frequency campaign), PULSE (TikTok Pulse campaign) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign RF type |
| Description | When objective type is specified as RF_REACH, this field shows whether the campaign has been set as a TikTok Pulse campaign. Values: STANDARD (Reach & Frequency campaign), PULSE (TikTok Pulse campaign) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_creation_date** \| \| --- \| \| \\| Field label \\| Campaign creation date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign creation date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_creation_date** |
| \| Field label \| Campaign creation date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign creation date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_modify_date** \| \| --- \| \| \\| Field label \\| Campaign modify date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign modify date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_modify_date** |
| \| Field label \| Campaign modify date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign modify date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### CONVERSION

| \| external_action** \| \| --- \| \| \\| Field label \\| Conversion event \\| \\| --- \\| --- \\| \\| Description \\| Name of the shallow external action conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion event \| \| Description \| Name of the shallow external action conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| external_action** |
| \| Field label \| Conversion event \| \| --- \| --- \| \| Description \| Name of the shallow external action conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion event |
| Description | Name of the shallow external action conversion event |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| deep_external_action** \| \| --- \| \| \\| Field label \\| Deep conversion event \\| \\| --- \\| --- \\| \\| Description \\| Name of the deep external action conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Deep conversion event \| \| Description \| Name of the deep external action conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| deep_external_action** |
| \| Field label \| Deep conversion event \| \| --- \| --- \| \| Description \| Name of the deep external action conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Deep conversion event |
| Description | Name of the deep external action conversion event |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| pixel_id** \| \| --- \| \| \\| Field label \\| Pixel ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the conversion pixel \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Pixel ID \| \| Description \| ID of the conversion pixel \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| pixel_id** |
| \| Field label \| Pixel ID \| \| --- \| --- \| \| Description \| ID of the conversion pixel \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Pixel ID |
| Description | ID of the conversion pixel |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| results** \| \| --- \| \| \\| Field label \\| Results \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ad achieved an outcome, based on the optimization goal you selected. One campaign may have a number of different optimization goals. Calculated based on the time each ad impression occurred \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Results \| \| Description \| The number of times your ad achieved an outcome, based on the optimization goal you selected. One campaign may have a number of different optimization goals. Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| results** |
| \| Field label \| Results \| \| --- \| --- \| \| Description \| The number of times your ad achieved an outcome, based on the optimization goal you selected. One campaign may have a number of different optimization goals. Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Results |
| Description | The number of times your ad achieved an outcome, based on the optimization goal you selected. One campaign may have a number of different optimization goals. Calculated based on the time each ad impression occurred |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| result_rate** \| \| --- \| \| \\| Field label \\| Result rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of results you achieved out of all of the views/clicks on your ads. Calculated based on the time each ad impression occurred \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Result rate \| \| Description \| The percentage of results you achieved out of all of the views/clicks on your ads. Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| result_rate** |
| \| Field label \| Result rate \| \| --- \| --- \| \| Description \| The percentage of results you achieved out of all of the views/clicks on your ads. Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Result rate |
| Description | The percentage of results you achieved out of all of the views/clicks on your ads. Calculated based on the time each ad impression occurred |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cost_per_result** \| \| --- \| \| \\| Field label \\| Cost per result \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each result from your ads. Calculated based on the time each ad impression occurred \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per result \| \| Description \| The average cost for each result from your ads. Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_result** |
| \| Field label \| Cost per result \| \| --- \| --- \| \| Description \| The average cost for each result from your ads. Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per result |
| Description | The average cost for each result from your ads. Calculated based on the time each ad impression occurred |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| real_time_results** \| \| --- \| \| \\| Field label \\| Real-time results \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ad achieved an outcome, based on the optimization goal you selected. One campaign may have a number of different optimization goals. Count is based on when the conversion actually happened \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Real-time results \| \| Description \| The number of times your ad achieved an outcome, based on the optimization goal you selected. One campaign may have a number of different optimization goals. Count is based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| real_time_results** |
| \| Field label \| Real-time results \| \| --- \| --- \| \| Description \| The number of times your ad achieved an outcome, based on the optimization goal you selected. One campaign may have a number of different optimization goals. Count is based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Real-time results |
| Description | The number of times your ad achieved an outcome, based on the optimization goal you selected. One campaign may have a number of different optimization goals. Count is based on when the conversion actually happened |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| real_time_result_rate** \| \| --- \| \| \\| Field label \\| Real-time result rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of real-time results you achieved out of all of the views/clicks on your ads. Calculated based on when the conversion actually happened \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Real-time result rate \| \| Description \| The percentage of real-time results you achieved out of all of the views/clicks on your ads. Calculated based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| real_time_result_rate** |
| \| Field label \| Real-time result rate \| \| --- \| --- \| \| Description \| The percentage of real-time results you achieved out of all of the views/clicks on your ads. Calculated based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Real-time result rate |
| Description | The percentage of real-time results you achieved out of all of the views/clicks on your ads. Calculated based on when the conversion actually happened |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| real_time_cost_per_result** \| \| --- \| \| \\| Field label \\| Cost per real-time result \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each real-time result from your ads. Calculated based on when the conversion actually happened \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per real-time result \| \| Description \| The average cost for each real-time result from your ads. Calculated based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| real_time_cost_per_result** |
| \| Field label \| Cost per real-time result \| \| --- \| --- \| \| Description \| The average cost for each real-time result from your ads. Calculated based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per real-time result |
| Description | The average cost for each real-time result from your ads. Calculated based on when the conversion actually happened |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversions** \| \| --- \| \| \\| Field label \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ad achieved an outcome, based on the secondary goal you selected. One campaign may have a number of different secondary goals. Calculated based on the time each ad impression occurred \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions \| \| Description \| The number of times your ad achieved an outcome, based on the secondary goal you selected. One campaign may have a number of different secondary goals. Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions** |
| \| Field label \| Conversions \| \| --- \| --- \| \| Description \| The number of times your ad achieved an outcome, based on the secondary goal you selected. One campaign may have a number of different secondary goals. Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversions |
| Description | The number of times your ad achieved an outcome, based on the secondary goal you selected. One campaign may have a number of different secondary goals. Calculated based on the time each ad impression occurred |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_rate** \| \| --- \| \| \\| Field label \\| Conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of results you received out of all the clicks of your ads. Calculated based on the time each ad impression occurred \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate \| \| Description \| The percentage of results you received out of all the clicks of your ads. Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| conversion_rate** |
| \| Field label \| Conversion rate \| \| --- \| --- \| \| Description \| The percentage of results you received out of all the clicks of your ads. Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate |
| Description | The percentage of results you received out of all the clicks of your ads. Calculated based on the time each ad impression occurred |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cost_per_conversion** \| \| --- \| \| \\| Field label \\| Cost per conversion \\| \\| --- \\| --- \\| \\| Description \\| The average amount of money you've spent on a conversion (CPA). Calculated based on the time each ad impression occurred \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per conversion \| \| Description \| The average amount of money you've spent on a conversion (CPA). Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_conversion** |
| \| Field label \| Cost per conversion \| \| --- \| --- \| \| Description \| The average amount of money you've spent on a conversion (CPA). Calculated based on the time each ad impression occurred \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per conversion |
| Description | The average amount of money you've spent on a conversion (CPA). Calculated based on the time each ad impression occurred |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| real_time_conversions** \| \| --- \| \| \\| Field label \\| Real-time conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ad achieved an outcome, based on the objective and settings you selected. Count is based on when the conversion actually happened \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Real-time conversions \| \| Description \| The number of times your ad achieved an outcome, based on the objective and settings you selected. Count is based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| real_time_conversions** |
| \| Field label \| Real-time conversions \| \| --- \| --- \| \| Description \| The number of times your ad achieved an outcome, based on the objective and settings you selected. Count is based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Real-time conversions |
| Description | The number of times your ad achieved an outcome, based on the objective and settings you selected. Count is based on when the conversion actually happened |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| real_time_conversion_rate** \| \| --- \| \| \\| Field label \\| Real-time conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of real-time conversions you received out of all the clicks of your ads. Calculated based on when the conversion actually happened \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Real-time conversion rate \| \| Description \| The percentage of real-time conversions you received out of all the clicks of your ads. Calculated based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| real_time_conversion_rate** |
| \| Field label \| Real-time conversion rate \| \| --- \| --- \| \| Description \| The percentage of real-time conversions you received out of all the clicks of your ads. Calculated based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Real-time conversion rate |
| Description | The percentage of real-time conversions you received out of all the clicks of your ads. Calculated based on when the conversion actually happened |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cost_per_real_time_conversion** \| \| --- \| \| \\| Field label \\| Cost per real-time conversion \\| \\| --- \\| --- \\| \\| Description \\| The average amount of money you've spent on a real-time conversion (Real-time CPA). Calculated based on when the conversion actually happened \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per real-time conversion \| \| Description \| The average amount of money you've spent on a real-time conversion (Real-time CPA). Calculated based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_real_time_conversion** |
| \| Field label \| Cost per real-time conversion \| \| --- \| --- \| \| Description \| The average amount of money you've spent on a real-time conversion (Real-time CPA). Calculated based on when the conversion actually happened \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per real-time conversion |
| Description | The average amount of money you've spent on a real-time conversion (Real-time CPA). Calculated based on when the conversion actually happened |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| secondary_goal_result** \| \| --- \| \| \\| Field label \\| Secondary goal result \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Secondary goal result \| \| Description \| The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| secondary_goal_result** |
| \| Field label \| Secondary goal result \| \| --- \| --- \| \| Description \| The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Secondary goal result |
| Description | The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_secondary_goal_result** \| \| --- \| \| \\| Field label \\| Cost per secondary goal result \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each secondary goal result from your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per secondary goal result \| \| Description \| The average cost for each secondary goal result from your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_secondary_goal_result** |
| \| Field label \| Cost per secondary goal result \| \| --- \| --- \| \| Description \| The average cost for each secondary goal result from your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per secondary goal result |
| Description | The average cost for each secondary goal result from your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| skan_results** \| \| --- \| \| \\| Field label \\| Results (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ad achieved an outcome, based on the optimization goal you selected. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Results (SKAN) \| \| Description \| The number of times your ad achieved an outcome, based on the optimization goal you selected. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_results** |
| \| Field label \| Results (SKAN) \| \| --- \| --- \| \| Description \| The number of times your ad achieved an outcome, based on the optimization goal you selected. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Results (SKAN) |
| Description | The number of times your ad achieved an outcome, based on the optimization goal you selected. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_result_rate** \| \| --- \| \| \\| Field label \\| Result rate (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of results you achieved out of all of the views/clicks on your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Result rate (SKAN) \| \| Description \| The percentage of results you achieved out of all of the views/clicks on your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| skan_result_rate** |
| \| Field label \| Result rate (SKAN) \| \| --- \| --- \| \| Description \| The percentage of results you achieved out of all of the views/clicks on your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Result rate (SKAN) |
| Description | The percentage of results you achieved out of all of the views/clicks on your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| skan_cost_per_result** \| \| --- \| \| \\| Field label \\| Cost per result (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each result from your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cost per result (SKAN) \| \| Description \| The average cost for each result from your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_cost_per_result** |
| \| Field label \| Cost per result (SKAN) \| \| --- \| --- \| \| Description \| The average cost for each result from your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Cost per result (SKAN) |
| Description | The average cost for each result from your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_conversions** \| \| --- \| \| \\| Field label \\| Conversions (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ad achieved an outcome, based on the secondary goal you selected. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions (SKAN) \| \| Description \| The number of times your ad achieved an outcome, based on the secondary goal you selected. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_conversions** |
| \| Field label \| Conversions (SKAN) \| \| --- \| --- \| \| Description \| The number of times your ad achieved an outcome, based on the secondary goal you selected. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversions (SKAN) |
| Description | The number of times your ad achieved an outcome, based on the secondary goal you selected. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_conversion_rate** \| \| --- \| \| \\| Field label \\| Conversion rate (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of results you received out of all the clicks of your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (SKAN) \| \| Description \| The percentage of results you received out of all the clicks of your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| skan_conversion_rate** |
| \| Field label \| Conversion rate (SKAN) \| \| --- \| --- \| \| Description \| The percentage of results you received out of all the clicks of your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate (SKAN) |
| Description | The percentage of results you received out of all the clicks of your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| skan_cost_per_conversion** \| \| --- \| \| \\| Field label \\| Cost per conversion (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The average amount of money you've spent on a conversion (CPA). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cost per conversion (SKAN) \| \| Description \| The average amount of money you've spent on a conversion (CPA). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_cost_per_conversion** |
| \| Field label \| Cost per conversion (SKAN) \| \| --- \| --- \| \| Description \| The average amount of money you've spent on a conversion (CPA). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Cost per conversion (SKAN) |
| Description | The average amount of money you've spent on a conversion (CPA). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### CREATIVE

| \| video_thumbnail** \| \| --- \| \| \\| Field label \\| Video thumbnail \\| \\| --- \\| --- \\| \\| Description \\| Thumbnail image for video creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.formula](/apidocs/field-data-types#) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Video thumbnail \| \| Description \| Thumbnail image for video creative \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| --- |
| video_thumbnail** |
| \| Field label \| Video thumbnail \| \| --- \| --- \| \| Description \| Thumbnail image for video creative \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| Field label | Video thumbnail |
| Description | Thumbnail image for video creative |
| Field type | dimension |
| Data type | [string.text.formula](/apidocs/field-data-types#) |
| Destinations | Google Sheets |
| \| video_thumbnail_url** \| \| --- \| \| \\| Field label \\| Video thumbnail URL \\| \\| --- \\| --- \\| \\| Description \\| Thumbnail URL for video creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Video thumbnail URL \| \| Description \| Thumbnail URL for video creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| video_thumbnail_url** |
| \| Field label \| Video thumbnail URL \| \| --- \| --- \| \| Description \| Thumbnail URL for video creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Video thumbnail URL |
| Description | Thumbnail URL for video creative |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_format** \| \| --- \| \| \\| Field label \\| Creative format \\| \\| --- \\| --- \\| \\| Description \\| Creative format for ad media \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative format \| \| Description \| Creative format for ad media \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_format** |
| \| Field label \| Creative format \| \| --- \| --- \| \| Description \| Creative format for ad media \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative format |
| Description | Creative format for ad media |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName** |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins** |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners** |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEPRECATED

| \| keywords** \| \| --- \| \| \\| Field label \\| Keywords \\| \\| --- \\| --- \\| \\| Description \\| An array of keywords to describe the app/website. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-06-17 \\| \| \| Field label \| Keywords \| \| Description \| An array of keywords to describe the app/website. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-06-17 \| |
| --- |
| keywords** |
| \| Field label \| Keywords \| \| --- \| --- \| \| Description \| An array of keywords to describe the app/website. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-06-17 \| |
| Field label | Keywords |
| Description | An array of keywords to describe the app/website. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2021-06-17 |
| \| download_detail** \| \| --- \| \| \\| Field label \\| Details page browse events (app download) \\| \\| --- \\| --- \\| \\| Description \\| The number of details page browse (app download) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Details page browse events (app download) \| \| Description \| The number of details page browse (app download) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| download_detail** |
| \| Field label \| Details page browse events (app download) \| \| --- \| --- \| \| Description \| The number of details page browse (app download) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Details page browse events (app download) |
| Description | The number of details page browse (app download) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| download_button** \| \| --- \| \| \\| Field label \\| Button clicks (app download) \\| \\| --- \\| --- \\| \\| Description \\| The number of button click (app download) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Button clicks (app download) \| \| Description \| The number of button click (app download) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| download_button** |
| \| Field label \| Button clicks (app download) \| \| --- \| --- \| \| Description \| The number of button click (app download) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Button clicks (app download) |
| Description | The number of button click (app download) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| consultation** \| \| --- \| \| \\| Field label \\| Consultation events \\| \\| --- \\| --- \\| \\| Description \\| The number of consultation events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Consultation events \| \| Description \| The number of consultation events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| consultation** |
| \| Field label \| Consultation events \| \| --- \| --- \| \| Description \| The number of consultation events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Consultation events |
| Description | The number of consultation events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| total_consultation_value** \| \| --- \| \| \\| Field label \\| Total consultation value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from consultation events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Total consultation value \| \| Description \| The total value returned from consultation events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| total_consultation_value** |
| \| Field label \| Total consultation value \| \| --- \| --- \| \| Description \| The total value returned from consultation events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Total consultation value |
| Description | The total value returned from consultation events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| button_click_consultation** \| \| --- \| \| \\| Field label \\| Button clicks (consultation) \\| \\| --- \\| --- \\| \\| Description \\| The number of button click (consultation) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Button clicks (consultation) \| \| Description \| The number of button click (consultation) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| button_click_consultation** |
| \| Field label \| Button clicks (consultation) \| \| --- \| --- \| \| Description \| The number of button click (consultation) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Button clicks (consultation) |
| Description | The number of button click (consultation) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| total_button_click_consultation_value** \| \| --- \| \| \\| Field label \\| Total button click (consultation) value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from button click (consultation) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Total button click (consultation) value \| \| Description \| The total value returned from button click (consultation) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| total_button_click_consultation_value** |
| \| Field label \| Total button click (consultation) value \| \| --- \| --- \| \| Description \| The total value returned from button click (consultation) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Total button click (consultation) value |
| Description | The total value returned from button click (consultation) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| page_browse_consultation** \| \| --- \| \| \\| Field label \\| Details page browse events (consultation) \\| \\| --- \\| --- \\| \\| Description \\| The number of details page browse (consultation) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Details page browse events (consultation) \| \| Description \| The number of details page browse (consultation) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| page_browse_consultation** |
| \| Field label \| Details page browse events (consultation) \| \| --- \| --- \| \| Description \| The number of details page browse (consultation) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Details page browse events (consultation) |
| Description | The number of details page browse (consultation) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| total_page_browse_consultation_value** \| \| --- \| \| \\| Field label \\| Total details page browse (consultation) value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from button click (consultation) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Total details page browse (consultation) value \| \| Description \| The total value returned from button click (consultation) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| total_page_browse_consultation_value** |
| \| Field label \| Total details page browse (consultation) value \| \| --- \| --- \| \| Description \| The total value returned from button click (consultation) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Total details page browse (consultation) value |
| Description | The total value returned from button click (consultation) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| total_form_button_value** \| \| --- \| \| \\| Field label \\| Total button clicks (form) value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from button click (form) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Total button clicks (form) value \| \| Description \| The total value returned from button click (form) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| total_form_button_value** |
| \| Field label \| Total button clicks (form) value \| \| --- \| --- \| \| Description \| The total value returned from button click (form) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Total button clicks (form) value |
| Description | The total value returned from button click (form) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| form_button** \| \| --- \| \| \\| Field label \\| Button clicks (form) \\| \\| --- \\| --- \\| \\| Description \\| The number of button click (form) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Button clicks (form) \| \| Description \| The number of button click (form) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| form_button** |
| \| Field label \| Button clicks (form) \| \| --- \| --- \| \| Description \| The number of button click (form) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Button clicks (form) |
| Description | The number of button click (form) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| total_form_detail_value** \| \| --- \| \| \\| Field label \\| Total details page browse (form) value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from details page browse (form) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Total details page browse (form) value \| \| Description \| The total value returned from details page browse (form) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| total_form_detail_value** |
| \| Field label \| Total details page browse (form) value \| \| --- \| --- \| \| Description \| The total value returned from details page browse (form) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Total details page browse (form) value |
| Description | The total value returned from details page browse (form) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| form_detail** \| \| --- \| \| \\| Field label \\| Details page browse events (form) \\| \\| --- \\| --- \\| \\| Description \\| The number of details page browse (form) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Details page browse events (form) \| \| Description \| The number of details page browse (form) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| form_detail** |
| \| Field label \| Details page browse events (form) \| \| --- \| --- \| \| Description \| The number of details page browse (form) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Details page browse events (form) |
| Description | The number of details page browse (form) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |
| \| total_download_detail_value** \| \| --- \| \| \\| Field label \\| Total details page browse (app download) value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from details page browse (app download) events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-02 \\| \| \| Field label \| Total details page browse (app download) value \| \| Description \| The total value returned from details page browse (app download) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| total_download_detail_value** |
| \| Field label \| Total details page browse (app download) value \| \| --- \| --- \| \| Description \| The total value returned from details page browse (app download) events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-02 \| |
| Field label | Total details page browse (app download) value |
| Description | The total value returned from details page browse (app download) events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-02-02 |

### ENGAGEMENT

| \| profile_visits** \| \| --- \| \| \\| Field label \\| Profile visits \\| \\| --- \\| --- \\| \\| Description \\| The number of profile visits the ad drove during the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile visits \| \| Description \| The number of profile visits the ad drove during the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| profile_visits** |
| \| Field label \| Profile visits \| \| --- \| --- \| \| Description \| The number of profile visits the ad drove during the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile visits |
| Description | The number of profile visits the ad drove during the campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| likes** \| \| --- \| \| \\| Field label \\| Paid likes \\| \\| --- \\| --- \\| \\| Description \\| The total amount of likes the ad received during the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Paid likes \| \| Description \| The total amount of likes the ad received during the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| likes** |
| \| Field label \| Paid likes \| \| --- \| --- \| \| Description \| The total amount of likes the ad received during the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Paid likes |
| Description | The total amount of likes the ad received during the campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| comments** \| \| --- \| \| \\| Field label \\| Paid comments \\| \\| --- \\| --- \\| \\| Description \\| The number of comments the ad received during the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Paid comments \| \| Description \| The number of comments the ad received during the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| comments** |
| \| Field label \| Paid comments \| \| --- \| --- \| \| Description \| The number of comments the ad received during the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Paid comments |
| Description | The number of comments the ad received during the campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| shares** \| \| --- \| \| \\| Field label \\| Paid shares \\| \\| --- \\| --- \\| \\| Description \\| The number of shares the ad received during the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Paid shares \| \| Description \| The number of shares the ad received during the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| shares** |
| \| Field label \| Paid shares \| \| --- \| --- \| \| Description \| The number of shares the ad received during the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Paid shares |
| Description | The number of shares the ad received during the campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| follows** \| \| --- \| \| \\| Field label \\| Paid follows \\| \\| --- \\| --- \\| \\| Description \\| The number of new followers that were gained within 1 day of a user seeing a paid ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Paid follows \| \| Description \| The number of new followers that were gained within 1 day of a user seeing a paid ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| follows** |
| \| Field label \| Paid follows \| \| --- \| --- \| \| Description \| The number of new followers that were gained within 1 day of a user seeing a paid ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Paid follows |
| Description | The number of new followers that were gained within 1 day of a user seeing a paid ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| engagements** \| \| --- \| \| \\| Field label \\| Clicks (All) \\| \\| --- \\| --- \\| \\| Description \\| The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks (All) \| \| Description \| The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| engagements** |
| \| Field label \| Clicks (All) \| \| --- \| --- \| \| Description \| The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks (All) |
| Description | The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clicks_on_music_disc** \| \| --- \| \| \\| Field label \\| Sound clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks on the sound associated with your ad during the ad impression \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sound clicks \| \| Description \| Number of clicks on the sound associated with your ad during the ad impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks_on_music_disc** |
| \| Field label \| Sound clicks \| \| --- \| --- \| \| Description \| Number of clicks on the sound associated with your ad during the ad impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sound clicks |
| Description | Number of clicks on the sound associated with your ad during the ad impression |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| sound_usage_clicks** \| \| --- \| \| \\| Field label \\| Use sound button clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks on the "Use sound" button \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Use sound button clicks \| \| Description \| Number of clicks on the "Use sound" button \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| sound_usage_clicks** |
| \| Field label \| Use sound button clicks \| \| --- \| --- \| \| Description \| Number of clicks on the "Use sound" button \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Use sound button clicks |
| Description | Number of clicks on the "Use sound" button |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| duet_clicks** \| \| --- \| \| \\| Field label \\| Duet clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks on the "Duet" button \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Duet clicks \| \| Description \| The number of clicks on the "Duet" button \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| duet_clicks** |
| \| Field label \| Duet clicks \| \| --- \| --- \| \| Description \| The number of clicks on the "Duet" button \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Duet clicks |
| Description | The number of clicks on the "Duet" button |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| stitch_clicks** \| \| --- \| \| \\| Field label \\| Stitch clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks on the "Stitch" button \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Stitch clicks \| \| Description \| The number of clicks on the "Stitch" button \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| stitch_clicks** |
| \| Field label \| Stitch clicks \| \| --- \| --- \| \| Description \| The number of clicks on the "Stitch" button \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Stitch clicks |
| Description | The number of clicks on the "Stitch" button |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### GMV MAX ADS

| \| roi_protection_compensation_status** \| \| --- \| \| \\| Field label \\| ROI protection compensation status \\| \\| --- \\| --- \\| \\| Description \\| The ROI protection compensation status of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| ROI protection compensation status \| \| Description \| The ROI protection compensation status of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| roi_protection_compensation_status** |
| \| Field label \| ROI protection compensation status \| \| --- \| --- \| \| Description \| The ROI protection compensation status of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | ROI protection compensation status |
| Description | The ROI protection compensation status of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| gmv_max_ads_spend** \| \| --- \| \| \\| Field label \\| GMV Max Ads spend \\| \\| --- \\| --- \\| \\| Description \\| The estimated total amount you've spent on your ads during its schedule \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| GMV Max Ads spend \| \| Description \| The estimated total amount you've spent on your ads during its schedule \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| gmv_max_ads_spend** |
| \| Field label \| GMV Max Ads spend \| \| --- \| --- \| \| Description \| The estimated total amount you've spent on your ads during its schedule \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | GMV Max Ads spend |
| Description | The estimated total amount you've spent on your ads during its schedule |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| gmv_max_ads_billed_cost** \| \| --- \| \| \\| Field label \\| GMV Max Ads billed cost \\| \\| --- \\| --- \\| \\| Description \\| The amount spent, excluding ad credit/coupons used \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| GMV Max Ads billed cost \| \| Description \| The amount spent, excluding ad credit/coupons used \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| gmv_max_ads_billed_cost** |
| \| Field label \| GMV Max Ads billed cost \| \| --- \| --- \| \| Description \| The amount spent, excluding ad credit/coupons used \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | GMV Max Ads billed cost |
| Description | The amount spent, excluding ad credit/coupons used |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### IN APP EVENT

| \| real_time_app_install** \| \| --- \| \| \\| Field label \\| Real-time app installs \\| \\| --- \\| --- \\| \\| Description \\| The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Real-time app installs \| \| Description \| The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| real_time_app_install** |
| \| Field label \| Real-time app installs \| \| --- \| --- \| \| Description \| The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Real-time app installs |
| Description | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| app_install** \| \| --- \| \| \\| Field label \\| App installs \\| \\| --- \\| --- \\| \\| Description \\| The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App installs \| \| Description \| The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| app_install** |
| \| Field label \| App installs \| \| --- \| --- \| \| Description \| The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App installs |
| Description | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| registration** \| \| --- \| \| \\| Field label \\| Unique registrations \\| \\| --- \\| --- \\| \\| Description \\| The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique registrations \| \| Description \| The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| registration** |
| \| Field label \| Unique registrations \| \| --- \| --- \| \| Description \| The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique registrations |
| Description | The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| purchase** \| \| --- \| \| \\| Field label \\| Unique purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of unique purchases event occurred in your app that were recorded by your measurement partner. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique purchases \| \| Description \| The number of unique purchases event occurred in your app that were recorded by your measurement partner. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| purchase** |
| \| Field label \| Unique purchases \| \| --- \| --- \| \| Description \| The number of unique purchases event occurred in your app that were recorded by your measurement partner. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique purchases |
| Description | The number of unique purchases event occurred in your app that were recorded by your measurement partner. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| app_event_add_to_cart** \| \| --- \| \| \\| Field label \\| Unique adds to cart \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique adds to cart \| \| Description \| The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| app_event_add_to_cart** |
| \| Field label \| Unique adds to cart \| \| --- \| --- \| \| Description \| The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique adds to cart |
| Description | The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| checkout** \| \| --- \| \| \\| Field label \\| Unique checkouts \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique checkouts \| \| Description \| The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| checkout** |
| \| Field label \| Unique checkouts \| \| --- \| --- \| \| Description \| The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique checkouts |
| Description | The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_content** \| \| --- \| \| \\| Field label \\| Unique content views \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique content views \| \| Description \| The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_content** |
| \| Field label \| Unique content views \| \| --- \| --- \| \| Description \| The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique content views |
| Description | The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| next_day_open** \| \| --- \| \| \\| Field label \\| Unique day 2 retentions \\| \\| --- \\| --- \\| \\| Description \\| The number of unique day 2 retentions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique day 2 retentions \| \| Description \| The number of unique day 2 retentions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| next_day_open** |
| \| Field label \| Unique day 2 retentions \| \| --- \| --- \| \| Description \| The number of unique day 2 retentions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique day 2 retentions |
| Description | The number of unique day 2 retentions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| add_payment_info** \| \| --- \| \| \\| Field label \\| Unique payment info additions \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique payment info additions \| \| Description \| The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| add_payment_info** |
| \| Field label \| Unique payment info additions \| \| --- \| --- \| \| Description \| The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique payment info additions |
| Description | The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| add_to_wishlist** \| \| --- \| \| \\| Field label \\| Unique adds to wishlist \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique adds to wishlist \| \| Description \| The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| add_to_wishlist** |
| \| Field label \| Unique adds to wishlist \| \| --- \| --- \| \| Description \| The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique adds to wishlist |
| Description | The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| launch_app** \| \| --- \| \| \\| Field label \\| Unique app launches \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique app launches \| \| Description \| The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| launch_app** |
| \| Field label \| Unique app launches \| \| --- \| --- \| \| Description \| The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique app launches |
| Description | The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| complete_tutorial** \| \| --- \| \| \\| Field label \\| Unique tutorial completions \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique tutorial completions \| \| Description \| The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| complete_tutorial** |
| \| Field label \| Unique tutorial completions \| \| --- \| --- \| \| Description \| The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique tutorial completions |
| Description | The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| create_group** \| \| --- \| \| \\| Field label \\| Unique group creations \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique group creations \| \| Description \| The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| create_group** |
| \| Field label \| Unique group creations \| \| --- \| --- \| \| Description \| The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique group creations |
| Description | The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| join_group** \| \| --- \| \| \\| Field label \\| Unique group joins \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique group joins \| \| Description \| The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| join_group** |
| \| Field label \| Unique group joins \| \| --- \| --- \| \| Description \| The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique group joins |
| Description | The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| create_gamerole** \| \| --- \| \| \\| Field label \\| Unique role creations \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique role creations \| \| Description \| The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| create_gamerole** |
| \| Field label \| Unique role creations \| \| --- \| --- \| \| Description \| The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique role creations |
| Description | The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| spend_credits** \| \| --- \| \| \\| Field label \\| Unique credit spends \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique credit spends \| \| Description \| The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| spend_credits** |
| \| Field label \| Unique credit spends \| \| --- \| --- \| \| Description \| The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique credit spends |
| Description | The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| achieve_level** \| \| --- \| \| \\| Field label \\| Unique level achievements \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique level achievements \| \| Description \| The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| achieve_level** |
| \| Field label \| Unique level achievements \| \| --- \| --- \| \| Description \| The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique level achievements |
| Description | The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| unlock_achievement** \| \| --- \| \| \\| Field label \\| Unique achievement unlocks \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique achievement unlocks \| \| Description \| The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unlock_achievement** |
| \| Field label \| Unique achievement unlocks \| \| --- \| --- \| \| Description \| The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique achievement unlocks |
| Description | The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_app_ad_click** \| \| --- \| \| \\| Field label \\| Unique in-app ad clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique in-app ad clicks \| \| Description \| The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_app_ad_click** |
| \| Field label \| Unique in-app ad clicks \| \| --- \| --- \| \| Description \| The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique in-app ad clicks |
| Description | The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_app_ad_impr** \| \| --- \| \| \\| Field label \\| Unique in-app ad impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique in-app ad impressions \| \| Description \| The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_app_ad_impr** |
| \| Field label \| Unique in-app ad impressions \| \| --- \| --- \| \| Description \| The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique in-app ad impressions |
| Description | The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| loan_apply** \| \| --- \| \| \\| Field label \\| Unique loan applications \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique loan applications \| \| Description \| The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| loan_apply** |
| \| Field label \| Unique loan applications \| \| --- \| --- \| \| Description \| The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique loan applications |
| Description | The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| loan_credit** \| \| --- \| \| \\| Field label \\| Unique loan approvals \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique loan approvals \| \| Description \| The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| loan_credit** |
| \| Field label \| Unique loan approvals \| \| --- \| --- \| \| Description \| The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique loan approvals |
| Description | The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| loan_disbursement** \| \| --- \| \| \\| Field label \\| Unique loan disbursements \\| \\| --- \\| --- \\| \\| Description \\| The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique loan disbursements \| \| Description \| The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| loan_disbursement** |
| \| Field label \| Unique loan disbursements \| \| --- \| --- \| \| Description \| The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique loan disbursements |
| Description | The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| login** \| \| --- \| \| \\| Field label \\| Unique logins \\| \\| --- \\| --- \\| \\| Description \\| The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique logins \| \| Description \| The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| login** |
| \| Field label \| Unique logins \| \| --- \| --- \| \| Description \| The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique logins |
| Description | The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| search** \| \| --- \| \| \\| Field label \\| Unique searches \\| \\| --- \\| --- \\| \\| Description \\| The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique searches \| \| Description \| The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| search** |
| \| Field label \| Unique searches \| \| --- \| --- \| \| Description \| The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique searches |
| Description | The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| start_trial** \| \| --- \| \| \\| Field label \\| Unique trial stats \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique trial stats \| \| Description \| The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| start_trial** |
| \| Field label \| Unique trial stats \| \| --- \| --- \| \| Description \| The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique trial stats |
| Description | The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| subscribe** \| \| --- \| \| \\| Field label \\| Unique subscribes \\| \\| --- \\| --- \\| \\| Description \\| The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique subscribes \| \| Description \| The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| subscribe** |
| \| Field label \| Unique subscribes \| \| --- \| --- \| \| Description \| The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique subscribes |
| Description | The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_registration** \| \| --- \| \| \\| Field label \\| Registrations events \\| \\| --- \\| --- \\| \\| Description \\| Registration (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Registrations events \| \| Description \| Registration (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_registration** |
| \| Field label \| Registrations events \| \| --- \| --- \| \| Description \| Registration (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Registrations events |
| Description | Registration (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_purchase** \| \| --- \| \| \\| Field label \\| Purchase events \\| \\| --- \\| --- \\| \\| Description \\| Purchase (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase events \| \| Description \| Purchase (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_purchase** |
| \| Field label \| Purchase events \| \| --- \| --- \| \| Description \| Purchase (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchase events |
| Description | Purchase (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_purchase_value** \| \| --- \| \| \\| Field label \\| Total purchase value \\| \\| --- \\| --- \\| \\| Description \\| Total Purchase Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchase value \| \| Description \| Total Purchase Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_purchase_value** |
| \| Field label \| Total purchase value \| \| --- \| --- \| \| Description \| Total Purchase Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchase value |
| Description | Total Purchase Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_app_event_add_to_cart** \| \| --- \| \| \\| Field label \\| Add to cart events \\| \\| --- \\| --- \\| \\| Description \\| Add to Cart (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart events \| \| Description \| Add to Cart (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_app_event_add_to_cart** |
| \| Field label \| Add to cart events \| \| --- \| --- \| \| Description \| Add to Cart (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart events |
| Description | Add to Cart (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_app_event_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Total add to cart value \\| \\| --- \\| --- \\| \\| Description \\| Total Add to Cart Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total add to cart value \| \| Description \| Total Add to Cart Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_app_event_add_to_cart_value** |
| \| Field label \| Total add to cart value \| \| --- \| --- \| \| Description \| Total Add to Cart Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total add to cart value |
| Description | Total Add to Cart Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_total_app_event_add_to_cart** \| \| --- \| \| \\| Field label \\| Cost per add to cart (in app) \\| \\| --- \\| --- \\| \\| Description \\| Cost per Add to Cart (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add to cart (in app) \| \| Description \| Cost per Add to Cart (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_total_app_event_add_to_cart** |
| \| Field label \| Cost per add to cart (in app) \| \| --- \| --- \| \| Description \| Cost per Add to Cart (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add to cart (in app) |
| Description | Cost per Add to Cart (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_checkout** \| \| --- \| \| \\| Field label \\| Checkout events \\| \\| --- \\| --- \\| \\| Description \\| Checkout (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkout events \| \| Description \| Checkout (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_checkout** |
| \| Field label \| Checkout events \| \| --- \| --- \| \| Description \| Checkout (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Checkout events |
| Description | Checkout (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_checkout_value** \| \| --- \| \| \\| Field label \\| Total checkout value \\| \\| --- \\| --- \\| \\| Description \\| Total Checkout Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total checkout value \| \| Description \| Total Checkout Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_checkout_value** |
| \| Field label \| Total checkout value \| \| --- \| --- \| \| Description \| Total Checkout Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total checkout value |
| Description | Total Checkout Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_view_content** \| \| --- \| \| \\| Field label \\| View content events \\| \\| --- \\| --- \\| \\| Description \\| View Content (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View content events \| \| Description \| View Content (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_view_content** |
| \| Field label \| View content events \| \| --- \| --- \| \| Description \| View Content (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View content events |
| Description | View Content (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_view_content_value** \| \| --- \| \| \\| Field label \\| Total view content value \\| \\| --- \\| --- \\| \\| Description \\| Total View Content Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total view content value \| \| Description \| Total View Content Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_view_content_value** |
| \| Field label \| Total view content value \| \| --- \| --- \| \| Description \| Total View Content Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total view content value |
| Description | Total View Content Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_next_day_open** \| \| --- \| \| \\| Field label \\| Day 2 retention events \\| \\| --- \\| --- \\| \\| Description \\| Day 2 Retention (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Day 2 retention events \| \| Description \| Day 2 Retention (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_next_day_open** |
| \| Field label \| Day 2 retention events \| \| --- \| --- \| \| Description \| Day 2 Retention (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Day 2 retention events |
| Description | Day 2 Retention (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_add_payment_info** \| \| --- \| \| \\| Field label \\| Add payment info events \\| \\| --- \\| --- \\| \\| Description \\| Add Payment Info (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add payment info events \| \| Description \| Add Payment Info (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_add_payment_info** |
| \| Field label \| Add payment info events \| \| --- \| --- \| \| Description \| Add Payment Info (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add payment info events |
| Description | Add Payment Info (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Add to wishlist events \\| \\| --- \\| --- \\| \\| Description \\| Add to Wishlist (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to wishlist events \| \| Description \| Add to Wishlist (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_add_to_wishlist** |
| \| Field label \| Add to wishlist events \| \| --- \| --- \| \| Description \| Add to Wishlist (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to wishlist events |
| Description | Add to Wishlist (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_add_to_wishlist_value** \| \| --- \| \| \\| Field label \\| Total add to wishlist value \\| \\| --- \\| --- \\| \\| Description \\| Total Add to Wishlist Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total add to wishlist value \| \| Description \| Total Add to Wishlist Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_add_to_wishlist_value** |
| \| Field label \| Total add to wishlist value \| \| --- \| --- \| \| Description \| Total Add to Wishlist Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total add to wishlist value |
| Description | Total Add to Wishlist Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_launch_app** \| \| --- \| \| \\| Field label \\| Launch app events \\| \\| --- \\| --- \\| \\| Description \\| Launch App (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Launch app events \| \| Description \| Launch App (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_launch_app** |
| \| Field label \| Launch app events \| \| --- \| --- \| \| Description \| Launch App (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Launch app events |
| Description | Launch App (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_tutorial** \| \| --- \| \| \\| Field label \\| Complete tutorial events \\| \\| --- \\| --- \\| \\| Description \\| Complete Tutorial (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete tutorial events \| \| Description \| Complete Tutorial (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_tutorial** |
| \| Field label \| Complete tutorial events \| \| --- \| --- \| \| Description \| Complete Tutorial (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Complete tutorial events |
| Description | Complete Tutorial (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_tutorial_value** \| \| --- \| \| \\| Field label \\| Total complete tutorial value \\| \\| --- \\| --- \\| \\| Description \\| Total Complete Tutorial Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete tutorial value \| \| Description \| Total Complete Tutorial Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_complete_tutorial_value** |
| \| Field label \| Total complete tutorial value \| \| --- \| --- \| \| Description \| Total Complete Tutorial Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete tutorial value |
| Description | Total Complete Tutorial Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_create_group** \| \| --- \| \| \\| Field label \\| Create group events \\| \\| --- \\| --- \\| \\| Description \\| Create Group (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Create group events \| \| Description \| Create Group (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_create_group** |
| \| Field label \| Create group events \| \| --- \| --- \| \| Description \| Create Group (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Create group events |
| Description | Create Group (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_create_group_value** \| \| --- \| \| \\| Field label \\| Total create group value \\| \\| --- \\| --- \\| \\| Description \\| Total Create Group Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total create group value \| \| Description \| Total Create Group Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_create_group_value** |
| \| Field label \| Total create group value \| \| --- \| --- \| \| Description \| Total Create Group Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total create group value |
| Description | Total Create Group Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_join_group** \| \| --- \| \| \\| Field label \\| Join group events \\| \\| --- \\| --- \\| \\| Description \\| Join Group (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Join group events \| \| Description \| Join Group (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_join_group** |
| \| Field label \| Join group events \| \| --- \| --- \| \| Description \| Join Group (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Join group events |
| Description | Join Group (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_join_group_value** \| \| --- \| \| \\| Field label \\| Total join group value \\| \\| --- \\| --- \\| \\| Description \\| Total Join Group Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total join group value \| \| Description \| Total Join Group Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_join_group_value** |
| \| Field label \| Total join group value \| \| --- \| --- \| \| Description \| Total Join Group Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total join group value |
| Description | Total Join Group Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_create_gamerole** \| \| --- \| \| \\| Field label \\| Create role events \\| \\| --- \\| --- \\| \\| Description \\| Create Role (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Create role events \| \| Description \| Create Role (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_create_gamerole** |
| \| Field label \| Create role events \| \| --- \| --- \| \| Description \| Create Role (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Create role events |
| Description | Create Role (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_create_gamerole_value** \| \| --- \| \| \\| Field label \\| Total create role value \\| \\| --- \\| --- \\| \\| Description \\| Total Create Role Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total create role value \| \| Description \| Total Create Role Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_create_gamerole_value** |
| \| Field label \| Total create role value \| \| --- \| --- \| \| Description \| Total Create Role Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total create role value |
| Description | Total Create Role Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_spend_credits** \| \| --- \| \| \\| Field label \\| Spend credit events \\| \\| --- \\| --- \\| \\| Description \\| Spend Credit (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Spend credit events \| \| Description \| Spend Credit (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_spend_credits** |
| \| Field label \| Spend credit events \| \| --- \| --- \| \| Description \| Spend Credit (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Spend credit events |
| Description | Spend Credit (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_spend_credits_value** \| \| --- \| \| \\| Field label \\| Total spend credit value \\| \\| --- \\| --- \\| \\| Description \\| Total Spend Credit Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total spend credit value \| \| Description \| Total Spend Credit Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_spend_credits_value** |
| \| Field label \| Total spend credit value \| \| --- \| --- \| \| Description \| Total Spend Credit Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total spend credit value |
| Description | Total Spend Credit Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_achieve_level** \| \| --- \| \| \\| Field label \\| Achieve level events \\| \\| --- \\| --- \\| \\| Description \\| Achieve Level (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Achieve level events \| \| Description \| Achieve Level (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_achieve_level** |
| \| Field label \| Achieve level events \| \| --- \| --- \| \| Description \| Achieve Level (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Achieve level events |
| Description | Achieve Level (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_achieve_level_value** \| \| --- \| \| \\| Field label \\| Total achieve level value \\| \\| --- \\| --- \\| \\| Description \\| Total Achieve Level Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total achieve level value \| \| Description \| Total Achieve Level Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_achieve_level_value** |
| \| Field label \| Total achieve level value \| \| --- \| --- \| \| Description \| Total Achieve Level Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total achieve level value |
| Description | Total Achieve Level Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_unlock_achievement** \| \| --- \| \| \\| Field label \\| Unlock achievement events \\| \\| --- \\| --- \\| \\| Description \\| Unlock Achievement (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unlock achievement events \| \| Description \| Unlock Achievement (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_unlock_achievement** |
| \| Field label \| Unlock achievement events \| \| --- \| --- \| \| Description \| Unlock Achievement (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unlock achievement events |
| Description | Unlock Achievement (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_unlock_achievement_value** \| \| --- \| \| \\| Field label \\| Total unlock achievement value \\| \\| --- \\| --- \\| \\| Description \\| Total Unlock Achievement Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total unlock achievement value \| \| Description \| Total Unlock Achievement Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_unlock_achievement_value** |
| \| Field label \| Total unlock achievement value \| \| --- \| --- \| \| Description \| Total Unlock Achievement Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total unlock achievement value |
| Description | Total Unlock Achievement Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_in_app_ad_click** \| \| --- \| \| \\| Field label \\| In-app ad clicks \\| \\| --- \\| --- \\| \\| Description \\| In App Ad Click (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ad clicks \| \| Description \| In App Ad Click (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_in_app_ad_click** |
| \| Field label \| In-app ad clicks \| \| --- \| --- \| \| Description \| In App Ad Click (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-app ad clicks |
| Description | In App Ad Click (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_in_app_ad_click_value** \| \| --- \| \| \\| Field label \\| Total in app ad click value \\| \\| --- \\| --- \\| \\| Description \\| Total In App Ad Click Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total in app ad click value \| \| Description \| Total In App Ad Click Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_in_app_ad_click_value** |
| \| Field label \| Total in app ad click value \| \| --- \| --- \| \| Description \| Total In App Ad Click Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total in app ad click value |
| Description | Total In App Ad Click Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_in_app_ad_impr** \| \| --- \| \| \\| Field label \\| In-app ad impressions \\| \\| --- \\| --- \\| \\| Description \\| In-app ad impressions (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ad impressions \| \| Description \| In-app ad impressions (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_in_app_ad_impr** |
| \| Field label \| In-app ad impressions \| \| --- \| --- \| \| Description \| In-app ad impressions (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-app ad impressions |
| Description | In-app ad impressions (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_in_app_ad_impr_value** \| \| --- \| \| \\| Field label \\| Total in-app ad impression value \\| \\| --- \\| --- \\| \\| Description \\| Total in-app ad impression value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total in-app ad impression value \| \| Description \| Total in-app ad impression value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_in_app_ad_impr_value** |
| \| Field label \| Total in-app ad impression value \| \| --- \| --- \| \| Description \| Total in-app ad impression value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total in-app ad impression value |
| Description | Total in-app ad impression value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_loan_apply** \| \| --- \| \| \\| Field label \\| Loan apply events \\| \\| --- \\| --- \\| \\| Description \\| Loan Apply (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Loan apply events \| \| Description \| Loan Apply (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_loan_apply** |
| \| Field label \| Loan apply events \| \| --- \| --- \| \| Description \| Loan Apply (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Loan apply events |
| Description | Loan Apply (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_loan_credit** \| \| --- \| \| \\| Field label \\| Loan approval events \\| \\| --- \\| --- \\| \\| Description \\| Loan Approval (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Loan approval events \| \| Description \| Loan Approval (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_loan_credit** |
| \| Field label \| Loan approval events \| \| --- \| --- \| \| Description \| Loan Approval (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Loan approval events |
| Description | Loan Approval (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_loan_disbursement** \| \| --- \| \| \\| Field label \\| Loan disbursement events \\| \\| --- \\| --- \\| \\| Description \\| Loan Disbursement (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Loan disbursement events \| \| Description \| Loan Disbursement (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_loan_disbursement** |
| \| Field label \| Loan disbursement events \| \| --- \| --- \| \| Description \| Loan Disbursement (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Loan disbursement events |
| Description | Loan Disbursement (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_login** \| \| --- \| \| \\| Field label \\| Login events \\| \\| --- \\| --- \\| \\| Description \\| Login (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Login events \| \| Description \| Login (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_login** |
| \| Field label \| Login events \| \| --- \| --- \| \| Description \| Login (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Login events |
| Description | Login (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_search** \| \| --- \| \| \\| Field label \\| Search events \\| \\| --- \\| --- \\| \\| Description \\| Search (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search events \| \| Description \| Search (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_search** |
| \| Field label \| Search events \| \| --- \| --- \| \| Description \| Search (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Search events |
| Description | Search (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_start_trial** \| \| --- \| \| \\| Field label \\| Start trial events \\| \\| --- \\| --- \\| \\| Description \\| Start Trial (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Start trial events \| \| Description \| Start Trial (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_start_trial** |
| \| Field label \| Start trial events \| \| --- \| --- \| \| Description \| Start Trial (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Start trial events |
| Description | Start Trial (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_subscribe** \| \| --- \| \| \\| Field label \\| Subscribe events \\| \\| --- \\| --- \\| \\| Description \\| Subscribe (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribe events \| \| Description \| Subscribe (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_subscribe** |
| \| Field label \| Subscribe events \| \| --- \| --- \| \| Description \| Subscribe (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribe events |
| Description | Subscribe (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_subscribe_value** \| \| --- \| \| \\| Field label \\| Total subscribe value \\| \\| --- \\| --- \\| \\| Description \\| Total Subscribe Value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total subscribe value \| \| Description \| Total Subscribe Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_subscribe_value** |
| \| Field label \| Total subscribe value \| \| --- \| --- \| \| Description \| Total Subscribe Value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total subscribe value |
| Description | Total Subscribe Value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| sales_lead** \| \| --- \| \| \\| Field label \\| Unique generate lead \\| \\| --- \\| --- \\| \\| Description \\| The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Unique generate lead \| \| Description \| The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| sales_lead** |
| \| Field label \| Unique generate lead \| \| --- \| --- \| \| Description \| The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Unique generate lead |
| Description | The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| total_sales_lead** \| \| --- \| \| \\| Field label \\| Total generate lead \\| \\| --- \\| --- \\| \\| Description \\| Generate lead (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total generate lead \| \| Description \| Generate lead (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_sales_lead** |
| \| Field label \| Total generate lead \| \| --- \| --- \| \| Description \| Generate lead (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total generate lead |
| Description | Generate lead (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_sales_lead_value** \| \| --- \| \| \\| Field label \\| Total generate lead value \\| \\| --- \\| --- \\| \\| Description \\| Total generate lead value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total generate lead value \| \| Description \| Total generate lead value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_sales_lead_value** |
| \| Field label \| Total generate lead value \| \| --- \| --- \| \| Description \| Total generate lead value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total generate lead value |
| Description | Total generate lead value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ratings** \| \| --- \| \| \\| Field label \\| Unique rate \\| \\| --- \\| --- \\| \\| Description \\| The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Unique rate \| \| Description \| The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| ratings** |
| \| Field label \| Unique rate \| \| --- \| --- \| \| Description \| The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Unique rate |
| Description | The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| total_ratings** \| \| --- \| \| \\| Field label \\| Total rate \\| \\| --- \\| --- \\| \\| Description \\| Rate (Total No.) (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total rate \| \| Description \| Rate (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_ratings** |
| \| Field label \| Total rate \| \| --- \| --- \| \| Description \| Rate (Total No.) (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total rate |
| Description | Rate (Total No.) (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_ratings_value** \| \| --- \| \| \\| Field label \\| Total rate value \\| \\| --- \\| --- \\| \\| Description \\| Total rate value (The total count is based on when you were billed.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total rate value \| \| Description \| Total rate value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_ratings_value** |
| \| Field label \| Total rate value \| \| --- \| --- \| \| Description \| Total rate value (The total count is based on when you were billed.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total rate value |
| Description | Total rate value (The total count is based on when you were billed.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### IN APP EVENT (SKAN)

| \| skan_app_install** \| \| --- \| \| \\| Field label \\| App Installs (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of times your mobile app was installed that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App Installs (SKAN) \| \| Description \| The number of times your mobile app was installed that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| skan_app_install** |
| \| Field label \| App Installs (SKAN) \| \| --- \| --- \| \| Description \| The number of times your mobile app was installed that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App Installs (SKAN) |
| Description | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_registration** \| \| --- \| \| \\| Field label \\| Unique registrations (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique registrations (SKAN) \| \| Description \| The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_registration** |
| \| Field label \| Unique registrations (SKAN) \| \| --- \| --- \| \| Description \| The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique registrations (SKAN) |
| Description | The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_registration** \| \| --- \| \| \\| Field label \\| Registration events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Registration (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Registration events (SKAN) \| \| Description \| Registration (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_registration** |
| \| Field label \| Registration events (SKAN) \| \| --- \| --- \| \| Description \| Registration (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Registration events (SKAN) |
| Description | Registration (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_purchase** \| \| --- \| \| \\| Field label \\| Unique purchases (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique purchases event occurred in your app that were recorded by your measurement partner. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique purchases (SKAN) \| \| Description \| The number of unique purchases event occurred in your app that were recorded by your measurement partner. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_purchase** |
| \| Field label \| Unique purchases (SKAN) \| \| --- \| --- \| \| Description \| The number of unique purchases event occurred in your app that were recorded by your measurement partner. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique purchases (SKAN) |
| Description | The number of unique purchases event occurred in your app that were recorded by your measurement partner. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_purchase** \| \| --- \| \| \\| Field label \\| Purchase events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Purchase (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase events (SKAN) \| \| Description \| Purchase (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_purchase** |
| \| Field label \| Purchase events (SKAN) \| \| --- \| --- \| \| Description \| Purchase (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchase events (SKAN) |
| Description | Purchase (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_purchase_value** \| \| --- \| \| \\| Field label \\| Total purchase value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Purchase Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchase value (SKAN) \| \| Description \| Total Purchase Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_purchase_value** |
| \| Field label \| Total purchase value (SKAN) \| \| --- \| --- \| \| Description \| Total Purchase Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchase value (SKAN) |
| Description | Total Purchase Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_add_to_cart** \| \| --- \| \| \\| Field label \\| Unique adds to cart (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique adds to cart (SKAN) \| \| Description \| The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_add_to_cart** |
| \| Field label \| Unique adds to cart (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique adds to cart (SKAN) |
| Description | The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_add_to_cart** \| \| --- \| \| \\| Field label \\| Add to cart events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Add to Cart (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart events (SKAN) \| \| Description \| Add to Cart (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_add_to_cart** |
| \| Field label \| Add to cart events (SKAN) \| \| --- \| --- \| \| Description \| Add to Cart (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart events (SKAN) |
| Description | Add to Cart (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_cost_per_total_add_to_cart** \| \| --- \| \| \\| Field label \\| Cost per add to cart (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each add to cart event that is attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add to cart (SKAN) \| \| Description \| The average cost for each add to cart event that is attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| skan_cost_per_total_add_to_cart** |
| \| Field label \| Cost per add to cart (SKAN) \| \| --- \| --- \| \| Description \| The average cost for each add to cart event that is attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add to cart (SKAN) |
| Description | The average cost for each add to cart event that is attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| skan_total_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Total add to cart value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Add to Cart Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total add to cart value (SKAN) \| \| Description \| Total Add to Cart Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_add_to_cart_value** |
| \| Field label \| Total add to cart value (SKAN) \| \| --- \| --- \| \| Description \| Total Add to Cart Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total add to cart value (SKAN) |
| Description | Total Add to Cart Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_checkout** \| \| --- \| \| \\| Field label \\| Unique checkouts (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique checkouts (SKAN) \| \| Description \| The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_checkout** |
| \| Field label \| Unique checkouts (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique checkouts (SKAN) |
| Description | The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_checkout** \| \| --- \| \| \\| Field label \\| Checkout events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Checkout (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkout events (SKAN) \| \| Description \| Checkout (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_checkout** |
| \| Field label \| Checkout events (SKAN) \| \| --- \| --- \| \| Description \| Checkout (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Checkout events (SKAN) |
| Description | Checkout (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_checkout_value** \| \| --- \| \| \\| Field label \\| Total checkout value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Checkout Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total checkout value (SKAN) \| \| Description \| Total Checkout Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_checkout_value** |
| \| Field label \| Total checkout value (SKAN) \| \| --- \| --- \| \| Description \| Total Checkout Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total checkout value (SKAN) |
| Description | Total Checkout Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_view_content** \| \| --- \| \| \\| Field label \\| Unique view content (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique view content (SKAN) \| \| Description \| The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_view_content** |
| \| Field label \| Unique view content (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique view content (SKAN) |
| Description | The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_view_content** \| \| --- \| \| \\| Field label \\| View content events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| View Content (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View content events (SKAN) \| \| Description \| View Content (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_view_content** |
| \| Field label \| View content events (SKAN) \| \| --- \| --- \| \| Description \| View Content (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View content events (SKAN) |
| Description | View Content (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_view_content_value** \| \| --- \| \| \\| Field label \\| Total view content value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total View Content Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total view content value (SKAN) \| \| Description \| Total View Content Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_view_content_value** |
| \| Field label \| Total view content value (SKAN) \| \| --- \| --- \| \| Description \| Total View Content Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total view content value (SKAN) |
| Description | Total View Content Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_add_payment_info** \| \| --- \| \| \\| Field label \\| Unique add payment info (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique add payment info (SKAN) \| \| Description \| The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_add_payment_info** |
| \| Field label \| Unique add payment info (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique add payment info (SKAN) |
| Description | The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_add_payment_info** \| \| --- \| \| \\| Field label \\| Add payment info events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Add Payment Info (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add payment info events (SKAN) \| \| Description \| Add Payment Info (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_add_payment_info** |
| \| Field label \| Add payment info events (SKAN) \| \| --- \| --- \| \| Description \| Add Payment Info (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add payment info events (SKAN) |
| Description | Add Payment Info (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Unique add to wishlist (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique add to wishlist (SKAN) \| \| Description \| The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_add_to_wishlist** |
| \| Field label \| Unique add to wishlist (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique add to wishlist (SKAN) |
| Description | The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Add to wishlist events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Add to Wishlist (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to wishlist events (SKAN) \| \| Description \| Add to Wishlist (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_add_to_wishlist** |
| \| Field label \| Add to wishlist events (SKAN) \| \| --- \| --- \| \| Description \| Add to Wishlist (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to wishlist events (SKAN) |
| Description | Add to Wishlist (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_add_to_wishlist_value** \| \| --- \| \| \\| Field label \\| Total add to wishlist value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Add to Wishlist Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total add to wishlist value (SKAN) \| \| Description \| Total Add to Wishlist Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_add_to_wishlist_value** |
| \| Field label \| Total add to wishlist value (SKAN) \| \| --- \| --- \| \| Description \| Total Add to Wishlist Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total add to wishlist value (SKAN) |
| Description | Total Add to Wishlist Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_launch_app** \| \| --- \| \| \\| Field label \\| Unique launch app (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique launch app (SKAN) \| \| Description \| The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_launch_app** |
| \| Field label \| Unique launch app (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique launch app (SKAN) |
| Description | The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_launch_app** \| \| --- \| \| \\| Field label \\| Launch app events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Launch App (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Launch app events (SKAN) \| \| Description \| Launch App (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_launch_app** |
| \| Field label \| Launch app events (SKAN) \| \| --- \| --- \| \| Description \| Launch App (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Launch app events (SKAN) |
| Description | Launch App (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_complete_tutorial** \| \| --- \| \| \\| Field label \\| Unique complete tutorial (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique complete tutorial (SKAN) \| \| Description \| The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_complete_tutorial** |
| \| Field label \| Unique complete tutorial (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique complete tutorial (SKAN) |
| Description | The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_complete_tutorial** \| \| --- \| \| \\| Field label \\| Complete tutorial events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Complete Tutorial (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete tutorial events (SKAN) \| \| Description \| Complete Tutorial (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_complete_tutorial** |
| \| Field label \| Complete tutorial events (SKAN) \| \| --- \| --- \| \| Description \| Complete Tutorial (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Complete tutorial events (SKAN) |
| Description | Complete Tutorial (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_complete_tutorial_value** \| \| --- \| \| \\| Field label \\| Total complete tutorial value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Complete Tutorial Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete tutorial value (SKAN) \| \| Description \| Total Complete Tutorial Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_complete_tutorial_value** |
| \| Field label \| Total complete tutorial value (SKAN) \| \| --- \| --- \| \| Description \| Total Complete Tutorial Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete tutorial value (SKAN) |
| Description | Total Complete Tutorial Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_create_group** \| \| --- \| \| \\| Field label \\| Unique create group (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique create group (SKAN) \| \| Description \| The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_create_group** |
| \| Field label \| Unique create group (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique create group (SKAN) |
| Description | The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_create_group** \| \| --- \| \| \\| Field label \\| Create group events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Create Group (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Create group events (SKAN) \| \| Description \| Create Group (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_create_group** |
| \| Field label \| Create group events (SKAN) \| \| --- \| --- \| \| Description \| Create Group (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Create group events (SKAN) |
| Description | Create Group (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_create_group_value** \| \| --- \| \| \\| Field label \\| Total create group value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Create Group Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total create group value (SKAN) \| \| Description \| Total Create Group Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_create_group_value** |
| \| Field label \| Total create group value (SKAN) \| \| --- \| --- \| \| Description \| Total Create Group Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total create group value (SKAN) |
| Description | Total Create Group Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_join_group** \| \| --- \| \| \\| Field label \\| Unique join group (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique join group (SKAN) \| \| Description \| The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_join_group** |
| \| Field label \| Unique join group (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique join group (SKAN) |
| Description | The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_join_group** \| \| --- \| \| \\| Field label \\| Join group events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Join Group (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Join group events (SKAN) \| \| Description \| Join Group (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_join_group** |
| \| Field label \| Join group events (SKAN) \| \| --- \| --- \| \| Description \| Join Group (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Join group events (SKAN) |
| Description | Join Group (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_join_group_value** \| \| --- \| \| \\| Field label \\| Total join group value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Join Group Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total join group value (SKAN) \| \| Description \| Total Join Group Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_join_group_value** |
| \| Field label \| Total join group value (SKAN) \| \| --- \| --- \| \| Description \| Total Join Group Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total join group value (SKAN) |
| Description | Total Join Group Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_create_gamerole** \| \| --- \| \| \\| Field label \\| Unique create role (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique create role (SKAN) \| \| Description \| The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_create_gamerole** |
| \| Field label \| Unique create role (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique create role (SKAN) |
| Description | The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_create_gamerole** \| \| --- \| \| \\| Field label \\| Create role events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Create Role (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Create role events (SKAN) \| \| Description \| Create Role (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_create_gamerole** |
| \| Field label \| Create role events (SKAN) \| \| --- \| --- \| \| Description \| Create Role (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Create role events (SKAN) |
| Description | Create Role (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_create_gamerole_value** \| \| --- \| \| \\| Field label \\| Total create role value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Create Role Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total create role value (SKAN) \| \| Description \| Total Create Role Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_create_gamerole_value** |
| \| Field label \| Total create role value (SKAN) \| \| --- \| --- \| \| Description \| Total Create Role Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total create role value (SKAN) |
| Description | Total Create Role Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_spend_credits** \| \| --- \| \| \\| Field label \\| Unique spend credit (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique spend credit (SKAN) \| \| Description \| The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_spend_credits** |
| \| Field label \| Unique spend credit (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique spend credit (SKAN) |
| Description | The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_spend_credits** \| \| --- \| \| \\| Field label \\| Spend credit events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Spend Credit (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Spend credit events (SKAN) \| \| Description \| Spend Credit (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_spend_credits** |
| \| Field label \| Spend credit events (SKAN) \| \| --- \| --- \| \| Description \| Spend Credit (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Spend credit events (SKAN) |
| Description | Spend Credit (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_spend_credits_value** \| \| --- \| \| \\| Field label \\| Total spend credit value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Spend Credit Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total spend credit value (SKAN) \| \| Description \| Total Spend Credit Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_spend_credits_value** |
| \| Field label \| Total spend credit value (SKAN) \| \| --- \| --- \| \| Description \| Total Spend Credit Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total spend credit value (SKAN) |
| Description | Total Spend Credit Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_achieve_level** \| \| --- \| \| \\| Field label \\| Unique achieve level (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique achieve level (SKAN) \| \| Description \| The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_achieve_level** |
| \| Field label \| Unique achieve level (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique achieve level (SKAN) |
| Description | The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_achieve_level** \| \| --- \| \| \\| Field label \\| Achieve level events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Achieve Level (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Achieve level events (SKAN) \| \| Description \| Achieve Level (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_achieve_level** |
| \| Field label \| Achieve level events (SKAN) \| \| --- \| --- \| \| Description \| Achieve Level (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Achieve level events (SKAN) |
| Description | Achieve Level (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_achieve_level_value** \| \| --- \| \| \\| Field label \\| Total achieve level value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Achieve Level Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total achieve level value (SKAN) \| \| Description \| Total Achieve Level Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_achieve_level_value** |
| \| Field label \| Total achieve level value (SKAN) \| \| --- \| --- \| \| Description \| Total Achieve Level Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total achieve level value (SKAN) |
| Description | Total Achieve Level Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_unlock_achievement** \| \| --- \| \| \\| Field label \\| Unique unlock achievement (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique unlock achievement (SKAN) \| \| Description \| The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_unlock_achievement** |
| \| Field label \| Unique unlock achievement (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique unlock achievement (SKAN) |
| Description | The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_unlock_achievement** \| \| --- \| \| \\| Field label \\| Unlock achievement events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Unlock Achievement (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unlock achievement events (SKAN) \| \| Description \| Unlock Achievement (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_unlock_achievement** |
| \| Field label \| Unlock achievement events (SKAN) \| \| --- \| --- \| \| Description \| Unlock Achievement (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unlock achievement events (SKAN) |
| Description | Unlock Achievement (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_unlock_achievement_value** \| \| --- \| \| \\| Field label \\| Total unlock achievement value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Unlock Achievement Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total unlock achievement value (SKAN) \| \| Description \| Total Unlock Achievement Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_unlock_achievement_value** |
| \| Field label \| Total unlock achievement value (SKAN) \| \| --- \| --- \| \| Description \| Total Unlock Achievement Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total unlock achievement value (SKAN) |
| Description | Total Unlock Achievement Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_sales_lead** \| \| --- \| \| \\| Field label \\| Unique generate lead (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique leads generated through your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique generate lead (SKAN) \| \| Description \| The number of unique leads generated through your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_sales_lead** |
| \| Field label \| Unique generate lead (SKAN) \| \| --- \| --- \| \| Description \| The number of unique leads generated through your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique generate lead (SKAN) |
| Description | The number of unique leads generated through your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_sales_lead** \| \| --- \| \| \\| Field label \\| Total generate lead events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Generate Lead (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total generate lead events (SKAN) \| \| Description \| Generate Lead (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_sales_lead** |
| \| Field label \| Total generate lead events (SKAN) \| \| --- \| --- \| \| Description \| Generate Lead (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total generate lead events (SKAN) |
| Description | Generate Lead (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_sales_lead_value** \| \| --- \| \| \\| Field label \\| Total generate lead value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Generate Lead Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total generate lead value (SKAN) \| \| Description \| Total Generate Lead Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_sales_lead_value** |
| \| Field label \| Total generate lead value (SKAN) \| \| --- \| --- \| \| Description \| Total Generate Lead Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total generate lead value (SKAN) |
| Description | Total Generate Lead Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_in_app_ad_click** \| \| --- \| \| \\| Field label \\| Unique in app ad click (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique in app ad click (SKAN) \| \| Description \| The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_in_app_ad_click** |
| \| Field label \| Unique in app ad click (SKAN) \| \| --- \| --- \| \| Description \| The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique in app ad click (SKAN) |
| Description | The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_in_app_ad_click** \| \| --- \| \| \\| Field label \\| In app ad click events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| In App Ad Click (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In app ad click events (SKAN) \| \| Description \| In App Ad Click (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_in_app_ad_click** |
| \| Field label \| In app ad click events (SKAN) \| \| --- \| --- \| \| Description \| In App Ad Click (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In app ad click events (SKAN) |
| Description | In App Ad Click (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_in_app_ad_click_value** \| \| --- \| \| \\| Field label \\| Total an app ad click value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total In App Ad Click Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total an app ad click value (SKAN) \| \| Description \| Total In App Ad Click Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_in_app_ad_click_value** |
| \| Field label \| Total an app ad click value (SKAN) \| \| --- \| --- \| \| Description \| Total In App Ad Click Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total an app ad click value (SKAN) |
| Description | Total In App Ad Click Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_in_app_ad_impr** \| \| --- \| \| \\| Field label \\| Unique in app ad impressions (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique in app ad impressions (SKAN) \| \| Description \| The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_in_app_ad_impr** |
| \| Field label \| Unique in app ad impressions (SKAN) \| \| --- \| --- \| \| Description \| The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique in app ad impressions (SKAN) |
| Description | The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_in_app_ad_impr** \| \| --- \| \| \\| Field label \\| In app ad impressions events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| In-app ad impressions (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In app ad impressions events (SKAN) \| \| Description \| In-app ad impressions (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_in_app_ad_impr** |
| \| Field label \| In app ad impressions events (SKAN) \| \| --- \| --- \| \| Description \| In-app ad impressions (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In app ad impressions events (SKAN) |
| Description | In-app ad impressions (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_in_app_ad_impr_value** \| \| --- \| \| \\| Field label \\| Total in app ad impressions value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total in-app ad impression value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total in app ad impressions value (SKAN) \| \| Description \| Total in-app ad impression value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_in_app_ad_impr_value** |
| \| Field label \| Total in app ad impressions value (SKAN) \| \| --- \| --- \| \| Description \| Total in-app ad impression value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total in app ad impressions value (SKAN) |
| Description | Total in-app ad impression value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_loan_apply** \| \| --- \| \| \\| Field label \\| Unique loan apply (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique loan apply (SKAN) \| \| Description \| The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_loan_apply** |
| \| Field label \| Unique loan apply (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique loan apply (SKAN) |
| Description | The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_loan_apply** \| \| --- \| \| \\| Field label \\| Loan apply event (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Loan Apply (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Loan apply event (SKAN) \| \| Description \| Loan Apply (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_loan_apply** |
| \| Field label \| Loan apply event (SKAN) \| \| --- \| --- \| \| Description \| Loan Apply (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Loan apply event (SKAN) |
| Description | Loan Apply (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_loan_credit** \| \| --- \| \| \\| Field label \\| Unique loan approval (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique loan approval (SKAN) \| \| Description \| The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_loan_credit** |
| \| Field label \| Unique loan approval (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique loan approval (SKAN) |
| Description | The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_loan_credit** \| \| --- \| \| \\| Field label \\| Loan approval events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Loan Approval (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Loan approval events (SKAN) \| \| Description \| Loan Approval (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_loan_credit** |
| \| Field label \| Loan approval events (SKAN) \| \| --- \| --- \| \| Description \| Loan Approval (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Loan approval events (SKAN) |
| Description | Loan Approval (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_loan_disbursement** \| \| --- \| \| \\| Field label \\| Unique loan disbursement (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique loan disbursement (SKAN) \| \| Description \| The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_loan_disbursement** |
| \| Field label \| Unique loan disbursement (SKAN) \| \| --- \| --- \| \| Description \| The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique loan disbursement (SKAN) |
| Description | The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_loan_disbursement** \| \| --- \| \| \\| Field label \\| Loan disbursement events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Loan Disbursement (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Loan disbursement events (SKAN) \| \| Description \| Loan Disbursement (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_loan_disbursement** |
| \| Field label \| Loan disbursement events (SKAN) \| \| --- \| --- \| \| Description \| Loan Disbursement (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Loan disbursement events (SKAN) |
| Description | Loan Disbursement (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_login** \| \| --- \| \| \\| Field label \\| Unique logins (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique logins (SKAN) \| \| Description \| The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_login** |
| \| Field label \| Unique logins (SKAN) \| \| --- \| --- \| \| Description \| The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique logins (SKAN) |
| Description | The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_login** \| \| --- \| \| \\| Field label \\| Login events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Login (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Login events (SKAN) \| \| Description \| Login (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_login** |
| \| Field label \| Login events (SKAN) \| \| --- \| --- \| \| Description \| Login (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Login events (SKAN) |
| Description | Login (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_ratings** \| \| --- \| \| \\| Field label \\| Unique ratings (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique ratings (SKAN) \| \| Description \| The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_ratings** |
| \| Field label \| Unique ratings (SKAN) \| \| --- \| --- \| \| Description \| The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique ratings (SKAN) |
| Description | The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_ratings** \| \| --- \| \| \\| Field label \\| Rate events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Rates (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rate events (SKAN) \| \| Description \| Rates (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_ratings** |
| \| Field label \| Rate events (SKAN) \| \| --- \| --- \| \| Description \| Rates (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rate events (SKAN) |
| Description | Rates (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_ratings_value** \| \| --- \| \| \\| Field label \\| Total rate value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total rate value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total rate value (SKAN) \| \| Description \| Total rate value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_ratings_value** |
| \| Field label \| Total rate value (SKAN) \| \| --- \| --- \| \| Description \| Total rate value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total rate value (SKAN) |
| Description | Total rate value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| skan_search** \| \| --- \| \| \\| Field label \\| Unique search (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique search (SKAN) \| \| Description \| The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_search** |
| \| Field label \| Unique search (SKAN) \| \| --- \| --- \| \| Description \| The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique search (SKAN) |
| Description | The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_search** \| \| --- \| \| \\| Field label \\| Search events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Search (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search events (SKAN) \| \| Description \| Search (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_search** |
| \| Field label \| Search events (SKAN) \| \| --- \| --- \| \| Description \| Search (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Search events (SKAN) |
| Description | Search (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_start_trial** \| \| --- \| \| \\| Field label \\| Unique start trial (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique start trial (SKAN) \| \| Description \| The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_start_trial** |
| \| Field label \| Unique start trial (SKAN) \| \| --- \| --- \| \| Description \| The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique start trial (SKAN) |
| Description | The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_start_trial** \| \| --- \| \| \\| Field label \\| Start trial events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Start Trial (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Start trial events (SKAN) \| \| Description \| Start Trial (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_start_trial** |
| \| Field label \| Start trial events (SKAN) \| \| --- \| --- \| \| Description \| Start Trial (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Start trial events (SKAN) |
| Description | Start Trial (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_subscribe** \| \| --- \| \| \\| Field label \\| Unique subscribe (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique subscribe (SKAN) \| \| Description \| The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_subscribe** |
| \| Field label \| Unique subscribe (SKAN) \| \| --- \| --- \| \| Description \| The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique subscribe (SKAN) |
| Description | The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_subscribe** \| \| --- \| \| \\| Field label \\| Subscribe events (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Subscribe (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribe events (SKAN) \| \| Description \| Subscribe (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skan_total_subscribe** |
| \| Field label \| Subscribe events (SKAN) \| \| --- \| --- \| \| Description \| Subscribe (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribe events (SKAN) |
| Description | Subscribe (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skan_total_subscribe_value** \| \| --- \| \| \\| Field label \\| Total subscribe value (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total Subscribe Value. SKAN metrics will only display values for iOS14 dedicated campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total subscribe value (SKAN) \| \| Description \| Total Subscribe Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| skan_total_subscribe_value** |
| \| Field label \| Total subscribe value (SKAN) \| \| --- \| --- \| \| Description \| Total Subscribe Value. SKAN metrics will only display values for iOS14 dedicated campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total subscribe value (SKAN) |
| Description | Total Subscribe Value. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### OFFLINE EVENT

| \| offline_total_crm_events** \| \| --- \| \| \\| Field label \\| CRM events \\| \\| --- \\| --- \\| \\| Description \\| Number of CRM events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CRM events \| \| Description \| Number of CRM events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| offline_total_crm_events** |
| \| Field label \| CRM events \| \| --- \| --- \| \| Description \| Number of CRM events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CRM events |
| Description | Number of CRM events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_crm_event** \| \| --- \| \| \\| Field label \\| Cost per CRM event \\| \\| --- \\| --- \\| \\| Description \\| Average cost per CRM event. Calculated by Cost / CRM Events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per CRM event \| \| Description \| Average cost per CRM event. Calculated by Cost / CRM Events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_crm_event** |
| \| Field label \| Cost per CRM event \| \| --- \| --- \| \| Description \| Average cost per CRM event. Calculated by Cost / CRM Events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per CRM event |
| Description | Average cost per CRM event. Calculated by Cost / CRM Events |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_crm_event_rate** \| \| --- \| \| \\| Field label \\| CRM event rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of CRM events out of all click events. Calculated by CRM events / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CRM event rate \| \| Description \| Percentage of CRM events out of all click events. Calculated by CRM events / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_crm_event_rate** |
| \| Field label \| CRM event rate \| \| --- \| --- \| \| Description \| Percentage of CRM events out of all click events. Calculated by CRM events / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CRM event rate |
| Description | Percentage of CRM events out of all click events. Calculated by CRM events / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_crm_event** \| \| --- \| \| \\| Field label \\| Value per CRM event \\| \\| --- \\| --- \\| \\| Description \\| Average value returned from each CRM event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per CRM event \| \| Description \| Average value returned from each CRM event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_crm_event** |
| \| Field label \| Value per CRM event \| \| --- \| --- \| \| Description \| Average value returned from each CRM event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per CRM event |
| Description | Average value returned from each CRM event |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_crm_event_value** \| \| --- \| \| \\| Field label \\| CRM event value \\| \\| --- \\| --- \\| \\| Description \\| Total value returned from all CRM events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CRM event value \| \| Description \| Total value returned from all CRM events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_crm_event_value** |
| \| Field label \| CRM event value \| \| --- \| --- \| \| Description \| Total value returned from all CRM events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CRM event value |
| Description | Total value returned from all CRM events |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_purchase_events** \| \| --- \| \| \\| Field label \\| Purchases (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline purchase actions attributed to your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases (offline) \| \| Description \| The number of offline purchase actions attributed to your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_purchase_events** |
| \| Field label \| Purchases (offline) \| \| --- \| --- \| \| Description \| The number of offline purchase actions attributed to your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases (offline) |
| Description | The number of offline purchase actions attributed to your ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_purchase** \| \| --- \| \| \\| Field label \\| Cost per purchase (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline purchase action attributed to your ads. Calculated by Cost / Purchases (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per purchase (offline) \| \| Description \| The average cost per offline purchase action attributed to your ads. Calculated by Cost / Purchases (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_purchase** |
| \| Field label \| Cost per purchase (offline) \| \| --- \| --- \| \| Description \| The average cost per offline purchase action attributed to your ads. Calculated by Cost / Purchases (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per purchase (offline) |
| Description | The average cost per offline purchase action attributed to your ads. Calculated by Cost / Purchases (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_purchase_rate** \| \| --- \| \| \\| Field label \\| Unique purchase rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline purchase actions from all clicks attributed to your ads. Calculated by Purchases (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique purchase rate (offline) \| \| Description \| The percentage of offline purchase actions from all clicks attributed to your ads. Calculated by Purchases (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_purchase_rate** |
| \| Field label \| Unique purchase rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline purchase actions from all clicks attributed to your ads. Calculated by Purchases (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique purchase rate (offline) |
| Description | The percentage of offline purchase actions from all clicks attributed to your ads. Calculated by Purchases (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_purchase** \| \| --- \| \| \\| Field label \\| Value per purchase (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline purchase action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per purchase (offline) \| \| Description \| The average value per offline purchase action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_purchase** |
| \| Field label \| Value per purchase (offline) \| \| --- \| --- \| \| Description \| The average value per offline purchase action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per purchase (offline) |
| Description | The average value per offline purchase action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_purchase_value** \| \| --- \| \| \\| Field label \\| Purchase value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline purchase actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Purchase value (offline) \| \| Description \| The total value of offline purchase actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_purchase_value** |
| \| Field label \| Purchase value (offline) \| \| --- \| --- \| \| Description \| The total value of offline purchase actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Purchase value (offline) |
| Description | The total value of offline purchase actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_purchase_roas** \| \| --- \| \| \\| Field label \\| Purchase ROAS (offline) \\| \\| --- \\| --- \\| \\| Description \\| The return on ad spend (ROAS) from offline purchase actions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase ROAS (offline) \| \| Description \| The return on ad spend (ROAS) from offline purchase actions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| offline_purchase_roas** |
| \| Field label \| Purchase ROAS (offline) \| \| --- \| --- \| \| Description \| The return on ad spend (ROAS) from offline purchase actions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchase ROAS (offline) |
| Description | The return on ad spend (ROAS) from offline purchase actions |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| offline_contact_events** \| \| --- \| \| \\| Field label \\| Contacts (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline contact actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Contacts (offline) \| \| Description \| The number of offline contact actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_contact_events** |
| \| Field label \| Contacts (offline) \| \| --- \| --- \| \| Description \| The number of offline contact actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Contacts (offline) |
| Description | The number of offline contact actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_contact** \| \| --- \| \| \\| Field label \\| Cost per contact (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline contact action attributed to your ads. Calculated by Cost / Contacts (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per contact (offline) \| \| Description \| The average cost per offline contact action attributed to your ads. Calculated by Cost / Contacts (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_contact** |
| \| Field label \| Cost per contact (offline) \| \| --- \| --- \| \| Description \| The average cost per offline contact action attributed to your ads. Calculated by Cost / Contacts (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per contact (offline) |
| Description | The average cost per offline contact action attributed to your ads. Calculated by Cost / Contacts (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_contact_rate** \| \| --- \| \| \\| Field label \\| Unique contact rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline contact actions from all clicks attributed to your ads. Calculated by Contacts (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique contact rate (offline) \| \| Description \| The percentage of offline contact actions from all clicks attributed to your ads. Calculated by Contacts (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_contact_rate** |
| \| Field label \| Unique contact rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline contact actions from all clicks attributed to your ads. Calculated by Contacts (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique contact rate (offline) |
| Description | The percentage of offline contact actions from all clicks attributed to your ads. Calculated by Contacts (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_contact** \| \| --- \| \| \\| Field label \\| Value per contact (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline contact action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per contact (offline) \| \| Description \| The average value per offline contact action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_contact** |
| \| Field label \| Value per contact (offline) \| \| --- \| --- \| \| Description \| The average value per offline contact action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per contact (offline) |
| Description | The average value per offline contact action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_contact_value** \| \| --- \| \| \\| Field label \\| Contact value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline contact actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Contact value (offline) \| \| Description \| The total value of offline contact actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_contact_value** |
| \| Field label \| Contact value (offline) \| \| --- \| --- \| \| Description \| The total value of offline contact actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Contact value (offline) |
| Description | The total value of offline contact actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_subscribe_events** \| \| --- \| \| \\| Field label \\| Subscriptions (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline subscribe actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscriptions (offline) \| \| Description \| The number of offline subscribe actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_subscribe_events** |
| \| Field label \| Subscriptions (offline) \| \| --- \| --- \| \| Description \| The number of offline subscribe actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscriptions (offline) |
| Description | The number of offline subscribe actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_subscribe** \| \| --- \| \| \\| Field label \\| Cost per subscription (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline subscribe action attributed to your ads. Calculated by Cost / Subscriptions (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per subscription (offline) \| \| Description \| The average cost per offline subscribe action attributed to your ads. Calculated by Cost / Subscriptions (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_subscribe** |
| \| Field label \| Cost per subscription (offline) \| \| --- \| --- \| \| Description \| The average cost per offline subscribe action attributed to your ads. Calculated by Cost / Subscriptions (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per subscription (offline) |
| Description | The average cost per offline subscribe action attributed to your ads. Calculated by Cost / Subscriptions (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_subscribe_rate** \| \| --- \| \| \\| Field label \\| Unique subscription rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline subscribe actions from all clicks attributed to your ads. Calculated by Subscriptions (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique subscription rate (offline) \| \| Description \| The percentage of offline subscribe actions from all clicks attributed to your ads. Calculated by Subscriptions (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_subscribe_rate** |
| \| Field label \| Unique subscription rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline subscribe actions from all clicks attributed to your ads. Calculated by Subscriptions (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique subscription rate (offline) |
| Description | The percentage of offline subscribe actions from all clicks attributed to your ads. Calculated by Subscriptions (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_subscribe** \| \| --- \| \| \\| Field label \\| Value per subscription (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline subscribe action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per subscription (offline) \| \| Description \| The average value per offline subscribe action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_subscribe** |
| \| Field label \| Value per subscription (offline) \| \| --- \| --- \| \| Description \| The average value per offline subscribe action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per subscription (offline) |
| Description | The average value per offline subscribe action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_subscribe_value** \| \| --- \| \| \\| Field label \\| Subscription value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline subscribe actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Subscription value (offline) \| \| Description \| The total value of offline subscribe actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_subscribe_value** |
| \| Field label \| Subscription value (offline) \| \| --- \| --- \| \| Description \| The total value of offline subscribe actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Subscription value (offline) |
| Description | The total value of offline subscribe actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_form_submission_events** \| \| --- \| \| \\| Field label \\| Form submissions (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline lead actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Form submissions (offline) \| \| Description \| The number of offline lead actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_form_submission_events** |
| \| Field label \| Form submissions (offline) \| \| --- \| --- \| \| Description \| The number of offline lead actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Form submissions (offline) |
| Description | The number of offline lead actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_form_submitted** \| \| --- \| \| \\| Field label \\| Cost per form submitted (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline lead action attributed to your ads. Calculated by Forms submissions (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per form submitted (offline) \| \| Description \| The average cost per offline lead action attributed to your ads. Calculated by Forms submissions (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_form_submitted** |
| \| Field label \| Cost per form submitted (offline) \| \| --- \| --- \| \| Description \| The average cost per offline lead action attributed to your ads. Calculated by Forms submissions (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per form submitted (offline) |
| Description | The average cost per offline lead action attributed to your ads. Calculated by Forms submissions (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_form_submission_rate** \| \| --- \| \| \\| Field label \\| Unique form submission rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline lead actions from all clicks attributed to your ads. Calculated by Form submissions (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique form submission rate (offline) \| \| Description \| The percentage of offline lead actions from all clicks attributed to your ads. Calculated by Form submissions (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_form_submission_rate** |
| \| Field label \| Unique form submission rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline lead actions from all clicks attributed to your ads. Calculated by Form submissions (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique form submission rate (offline) |
| Description | The percentage of offline lead actions from all clicks attributed to your ads. Calculated by Form submissions (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_form_submission** \| \| --- \| \| \\| Field label \\| Value per form submitted (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline lead attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per form submitted (offline) \| \| Description \| The average value per offline lead attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_form_submission** |
| \| Field label \| Value per form submitted (offline) \| \| --- \| --- \| \| Description \| The average value per offline lead attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per form submitted (offline) |
| Description | The average value per offline lead attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_form_submission_value** \| \| --- \| \| \\| Field label \\| Form submission value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline lead actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Form submission value (offline) \| \| Description \| The total value of offline lead actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_form_submission_value** |
| \| Field label \| Form submission value (offline) \| \| --- \| --- \| \| Description \| The total value of offline lead actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Form submission value (offline) |
| Description | The total value of offline lead actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_add_payment_info_events** \| \| --- \| \| \\| Field label \\| Payment info adds (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline add payment info actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Payment info adds (offline) \| \| Description \| The number of offline add payment info actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_add_payment_info_events** |
| \| Field label \| Payment info adds (offline) \| \| --- \| --- \| \| Description \| The number of offline add payment info actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Payment info adds (offline) |
| Description | The number of offline add payment info actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_payment_info_added** \| \| --- \| \| \\| Field label \\| Cost per payment info add (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline add payment info action attributed to your ads. Calculated by Cost / Payment info adds (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per payment info add (offline) \| \| Description \| The average cost per offline add payment info action attributed to your ads. Calculated by Cost / Payment info adds (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_payment_info_added** |
| \| Field label \| Cost per payment info add (offline) \| \| --- \| --- \| \| Description \| The average cost per offline add payment info action attributed to your ads. Calculated by Cost / Payment info adds (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per payment info add (offline) |
| Description | The average cost per offline add payment info action attributed to your ads. Calculated by Cost / Payment info adds (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_add_payment_info_rate** \| \| --- \| \| \\| Field label \\| Unique payment info add rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline add payment info actions from all clicks attributed to your ads. Calculated by Payment info adds (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique payment info add rate (offline) \| \| Description \| The percentage of offline add payment info actions from all clicks attributed to your ads. Calculated by Payment info adds (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_add_payment_info_rate** |
| \| Field label \| Unique payment info add rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline add payment info actions from all clicks attributed to your ads. Calculated by Payment info adds (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique payment info add rate (offline) |
| Description | The percentage of offline add payment info actions from all clicks attributed to your ads. Calculated by Payment info adds (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_add_payment_info** \| \| --- \| \| \\| Field label \\| Value per payment info add (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline add payment info action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per payment info add (offline) \| \| Description \| The average value per offline add payment info action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_add_payment_info** |
| \| Field label \| Value per payment info add (offline) \| \| --- \| --- \| \| Description \| The average value per offline add payment info action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per payment info add (offline) |
| Description | The average value per offline add payment info action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_add_payment_info_value** \| \| --- \| \| \\| Field label \\| Payment info add value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline add payment info actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Payment info add value (offline) \| \| Description \| The total value of offline add payment info actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_add_payment_info_value** |
| \| Field label \| Payment info add value (offline) \| \| --- \| --- \| \| Description \| The total value of offline add payment info actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Payment info add value (offline) |
| Description | The total value of offline add payment info actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_add_to_cart_events** \| \| --- \| \| \\| Field label \\| Adds to cart (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline add to cart actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Adds to cart (offline) \| \| Description \| The number of offline add to cart actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_add_to_cart_events** |
| \| Field label \| Adds to cart (offline) \| \| --- \| --- \| \| Description \| The number of offline add to cart actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Adds to cart (offline) |
| Description | The number of offline add to cart actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_add_to_cart** \| \| --- \| \| \\| Field label \\| Cost per add to cart (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline add to cart action attributed to your ads. Calculated by Cost / Adds to cart (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add to cart (offline) \| \| Description \| The average cost per offline add to cart action attributed to your ads. Calculated by Cost / Adds to cart (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_add_to_cart** |
| \| Field label \| Cost per add to cart (offline) \| \| --- \| --- \| \| Description \| The average cost per offline add to cart action attributed to your ads. Calculated by Cost / Adds to cart (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add to cart (offline) |
| Description | The average cost per offline add to cart action attributed to your ads. Calculated by Cost / Adds to cart (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_add_to_cart_rate** \| \| --- \| \| \\| Field label \\| Unique add to cart rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline add to cart actions from all clicks attributed to your ads. Calculated by Adds to cart (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique add to cart rate (offline) \| \| Description \| The percentage of offline add to cart actions from all clicks attributed to your ads. Calculated by Adds to cart (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_add_to_cart_rate** |
| \| Field label \| Unique add to cart rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline add to cart actions from all clicks attributed to your ads. Calculated by Adds to cart (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique add to cart rate (offline) |
| Description | The percentage of offline add to cart actions from all clicks attributed to your ads. Calculated by Adds to cart (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_add_to_cart** \| \| --- \| \| \\| Field label \\| Value per add to cart (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline add to cart action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per add to cart (offline) \| \| Description \| The average value per offline add to cart action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_add_to_cart** |
| \| Field label \| Value per add to cart (offline) \| \| --- \| --- \| \| Description \| The average value per offline add to cart action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per add to cart (offline) |
| Description | The average value per offline add to cart action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Add to cart value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline add to cart actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Add to cart value (offline) \| \| Description \| The total value of offline add to cart actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_add_to_cart_value** |
| \| Field label \| Add to cart value (offline) \| \| --- \| --- \| \| Description \| The total value of offline add to cart actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Add to cart value (offline) |
| Description | The total value of offline add to cart actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_add_to_wishlist_events** \| \| --- \| \| \\| Field label \\| Adds to wishlist (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline add to wishlist actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Adds to wishlist (offline) \| \| Description \| The number of offline add to wishlist actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_add_to_wishlist_events** |
| \| Field label \| Adds to wishlist (offline) \| \| --- \| --- \| \| Description \| The number of offline add to wishlist actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Adds to wishlist (offline) |
| Description | The number of offline add to wishlist actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Cost per add to wishlist (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline add to wishlist action attributed to your ads. Calculated by Cost / Adds to wishlist (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add to wishlist (offline) \| \| Description \| The average cost per offline add to wishlist action attributed to your ads. Calculated by Cost / Adds to wishlist (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_add_to_wishlist** |
| \| Field label \| Cost per add to wishlist (offline) \| \| --- \| --- \| \| Description \| The average cost per offline add to wishlist action attributed to your ads. Calculated by Cost / Adds to wishlist (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add to wishlist (offline) |
| Description | The average cost per offline add to wishlist action attributed to your ads. Calculated by Cost / Adds to wishlist (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_add_to_wishlist_rate** \| \| --- \| \| \\| Field label \\| Unique add to wishlist rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline add to wishlist actions from all clicks attributed to your ads. Calculated by Adds to wishlist (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique add to wishlist rate (offline) \| \| Description \| The percentage of offline add to wishlist actions from all clicks attributed to your ads. Calculated by Adds to wishlist (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_add_to_wishlist_rate** |
| \| Field label \| Unique add to wishlist rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline add to wishlist actions from all clicks attributed to your ads. Calculated by Adds to wishlist (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique add to wishlist rate (offline) |
| Description | The percentage of offline add to wishlist actions from all clicks attributed to your ads. Calculated by Adds to wishlist (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Value per add to wishlist (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline add to wishlist action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per add to wishlist (offline) \| \| Description \| The average value per offline add to wishlist action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_add_to_wishlist** |
| \| Field label \| Value per add to wishlist (offline) \| \| --- \| --- \| \| Description \| The average value per offline add to wishlist action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per add to wishlist (offline) |
| Description | The average value per offline add to wishlist action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_add_to_wishlist_value** \| \| --- \| \| \\| Field label \\| Add to wishlist value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline add to wishlist actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Add to wishlist value (offline) \| \| Description \| The total value of offline add to wishlist actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_add_to_wishlist_value** |
| \| Field label \| Add to wishlist value (offline) \| \| --- \| --- \| \| Description \| The total value of offline add to wishlist actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Add to wishlist value (offline) |
| Description | The total value of offline add to wishlist actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_click_button_events** \| \| --- \| \| \\| Field label \\| Button clicks (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline click button actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Button clicks (offline) \| \| Description \| The number of offline click button actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_click_button_events** |
| \| Field label \| Button clicks (offline) \| \| --- \| --- \| \| Description \| The number of offline click button actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Button clicks (offline) |
| Description | The number of offline click button actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_button_click** \| \| --- \| \| \\| Field label \\| Cost per button click (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline click button action attributed to your ads. Calculated by Cost / Button clicks (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per button click (offline) \| \| Description \| The average cost per offline click button action attributed to your ads. Calculated by Cost / Button clicks (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_button_click** |
| \| Field label \| Cost per button click (offline) \| \| --- \| --- \| \| Description \| The average cost per offline click button action attributed to your ads. Calculated by Cost / Button clicks (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per button click (offline) |
| Description | The average cost per offline click button action attributed to your ads. Calculated by Cost / Button clicks (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_click_button_rate** \| \| --- \| \| \\| Field label \\| Unique button click rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline click button actions from all clicks attributed to your ads. Calculated by Button clicks (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique button click rate (offline) \| \| Description \| The percentage of offline click button actions from all clicks attributed to your ads. Calculated by Button clicks (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_click_button_rate** |
| \| Field label \| Unique button click rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline click button actions from all clicks attributed to your ads. Calculated by Button clicks (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique button click rate (offline) |
| Description | The percentage of offline click button actions from all clicks attributed to your ads. Calculated by Button clicks (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_click_button** \| \| --- \| \| \\| Field label \\| Value per button click (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline click button action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per button click (offline) \| \| Description \| The average value per offline click button action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_click_button** |
| \| Field label \| Value per button click (offline) \| \| --- \| --- \| \| Description \| The average value per offline click button action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per button click (offline) |
| Description | The average value per offline click button action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_click_button_value** \| \| --- \| \| \\| Field label \\| Button click value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline click button actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Button click value (offline) \| \| Description \| The total value of offline click button actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_click_button_value** |
| \| Field label \| Button click value (offline) \| \| --- \| --- \| \| Description \| The total value of offline click button actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Button click value (offline) |
| Description | The total value of offline click button actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_complete_registration_events** \| \| --- \| \| \\| Field label \\| Registrations (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline complete registration actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Registrations (offline) \| \| Description \| The number of offline complete registration actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_complete_registration_events** |
| \| Field label \| Registrations (offline) \| \| --- \| --- \| \| Description \| The number of offline complete registration actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Registrations (offline) |
| Description | The number of offline complete registration actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_registration** \| \| --- \| \| \\| Field label \\| Cost per registration (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline complete registration action attributed to your ads. Calculated by Cost / Registrations (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per registration (offline) \| \| Description \| The average cost per offline complete registration action attributed to your ads. Calculated by Cost / Registrations (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_registration** |
| \| Field label \| Cost per registration (offline) \| \| --- \| --- \| \| Description \| The average cost per offline complete registration action attributed to your ads. Calculated by Cost / Registrations (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per registration (offline) |
| Description | The average cost per offline complete registration action attributed to your ads. Calculated by Cost / Registrations (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_complete_registration_rate** \| \| --- \| \| \\| Field label \\| Unique registration rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline complete registration actions from all clicks attributed to your ads. Calculated by Registrations (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique registration rate (offline) \| \| Description \| The percentage of offline complete registration actions from all clicks attributed to your ads. Calculated by Registrations (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_complete_registration_rate** |
| \| Field label \| Unique registration rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline complete registration actions from all clicks attributed to your ads. Calculated by Registrations (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique registration rate (offline) |
| Description | The percentage of offline complete registration actions from all clicks attributed to your ads. Calculated by Registrations (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_registration** \| \| --- \| \| \\| Field label \\| Value per registration (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline complete registration action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per registration (offline) \| \| Description \| The average value per offline complete registration action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_registration** |
| \| Field label \| Value per registration (offline) \| \| --- \| --- \| \| Description \| The average value per offline complete registration action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per registration (offline) |
| Description | The average value per offline complete registration action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_registration_value** \| \| --- \| \| \\| Field label \\| Registration value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline complete registration actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Registration value (offline) \| \| Description \| The total value of offline complete registration actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_registration_value** |
| \| Field label \| Registration value (offline) \| \| --- \| --- \| \| Description \| The total value of offline complete registration actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Registration value (offline) |
| Description | The total value of offline complete registration actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_download_events** \| \| --- \| \| \\| Field label \\| Downloads (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline download actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloads (offline) \| \| Description \| The number of offline download actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_download_events** |
| \| Field label \| Downloads (offline) \| \| --- \| --- \| \| Description \| The number of offline download actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Downloads (offline) |
| Description | The number of offline download actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_download** \| \| --- \| \| \\| Field label \\| Cost per download (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline download action attributed to your ads. Calculated by Cost / Downloads (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per download (offline) \| \| Description \| The average cost per offline download action attributed to your ads. Calculated by Cost / Downloads (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_download** |
| \| Field label \| Cost per download (offline) \| \| --- \| --- \| \| Description \| The average cost per offline download action attributed to your ads. Calculated by Cost / Downloads (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per download (offline) |
| Description | The average cost per offline download action attributed to your ads. Calculated by Cost / Downloads (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_download_rate** \| \| --- \| \| \\| Field label \\| Unique download rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline download actions from all clicks attributed to your ads. Calculated by Downloads (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique download rate (offline) \| \| Description \| The percentage of offline download actions from all clicks attributed to your ads. Calculated by Downloads (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_download_rate** |
| \| Field label \| Unique download rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline download actions from all clicks attributed to your ads. Calculated by Downloads (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique download rate (offline) |
| Description | The percentage of offline download actions from all clicks attributed to your ads. Calculated by Downloads (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_download** \| \| --- \| \| \\| Field label \\| Value per download (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline download action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per download (offline) \| \| Description \| The average value per offline download action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_download** |
| \| Field label \| Value per download (offline) \| \| --- \| --- \| \| Description \| The average value per offline download action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per download (offline) |
| Description | The average value per offline download action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_download_value** \| \| --- \| \| \\| Field label \\| Download value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline download actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Download value (offline) \| \| Description \| The total value of offline download actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_download_value** |
| \| Field label \| Download value (offline) \| \| --- \| --- \| \| Description \| The total value of offline download actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Download value (offline) |
| Description | The total value of offline download actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_initiate_checkout_events** \| \| --- \| \| \\| Field label \\| Checkouts initiated (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline initiate checkout actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts initiated (offline) \| \| Description \| The number of offline initiate checkout actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_initiate_checkout_events** |
| \| Field label \| Checkouts initiated (offline) \| \| --- \| --- \| \| Description \| The number of offline initiate checkout actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Checkouts initiated (offline) |
| Description | The number of offline initiate checkout actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_checkout_initiated** \| \| --- \| \| \\| Field label \\| Cost per checkout initiated (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline initiate checkout action attributed to your ads. Calculated by Cost / Checkouts initated (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per checkout initiated (offline) \| \| Description \| The average cost per offline initiate checkout action attributed to your ads. Calculated by Cost / Checkouts initated (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_checkout_initiated** |
| \| Field label \| Cost per checkout initiated (offline) \| \| --- \| --- \| \| Description \| The average cost per offline initiate checkout action attributed to your ads. Calculated by Cost / Checkouts initated (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per checkout initiated (offline) |
| Description | The average cost per offline initiate checkout action attributed to your ads. Calculated by Cost / Checkouts initated (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_initiate_checkout_rate** \| \| --- \| \| \\| Field label \\| Unique checkout initiation rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline initiate checkout actions from all clicks attributed to your ads. Calculated by Checkouts initiated (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique checkout initiation rate (offline) \| \| Description \| The percentage of offline initiate checkout actions from all clicks attributed to your ads. Calculated by Checkouts initiated (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_initiate_checkout_rate** |
| \| Field label \| Unique checkout initiation rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline initiate checkout actions from all clicks attributed to your ads. Calculated by Checkouts initiated (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique checkout initiation rate (offline) |
| Description | The percentage of offline initiate checkout actions from all clicks attributed to your ads. Calculated by Checkouts initiated (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_initiate_checkout** \| \| --- \| \| \\| Field label \\| Value per checkout initiated (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline initiate checkout action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per checkout initiated (offline) \| \| Description \| The average value per offline initiate checkout action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_initiate_checkout** |
| \| Field label \| Value per checkout initiated (offline) \| \| --- \| --- \| \| Description \| The average value per offline initiate checkout action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per checkout initiated (offline) |
| Description | The average value per offline initiate checkout action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_initiate_checkout_value** \| \| --- \| \| \\| Field label \\| Checkout initiation value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline initiate checkout actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Checkout initiation value (offline) \| \| Description \| The total value of offline initiate checkout actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_initiate_checkout_value** |
| \| Field label \| Checkout initiation value (offline) \| \| --- \| --- \| \| Description \| The total value of offline initiate checkout actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Checkout initiation value (offline) |
| Description | The total value of offline initiate checkout actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_place_order_events** \| \| --- \| \| \\| Field label \\| Orders placed (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline place order actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Orders placed (offline) \| \| Description \| The number of offline place order actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_place_order_events** |
| \| Field label \| Orders placed (offline) \| \| --- \| --- \| \| Description \| The number of offline place order actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Orders placed (offline) |
| Description | The number of offline place order actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_order_placed** \| \| --- \| \| \\| Field label \\| Cost per order placed (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline place order action attributed to your ads. Calculated by Cost / Orders placed (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per order placed (offline) \| \| Description \| The average cost per offline place order action attributed to your ads. Calculated by Cost / Orders placed (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_order_placed** |
| \| Field label \| Cost per order placed (offline) \| \| --- \| --- \| \| Description \| The average cost per offline place order action attributed to your ads. Calculated by Cost / Orders placed (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per order placed (offline) |
| Description | The average cost per offline place order action attributed to your ads. Calculated by Cost / Orders placed (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_place_order_rate** \| \| --- \| \| \\| Field label \\| Unique orders placed rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline place order actions from all clicks attributed to your ads. Calculated by Orders placed (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique orders placed rate (offline) \| \| Description \| The percentage of offline place order actions from all clicks attributed to your ads. Calculated by Orders placed (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_place_order_rate** |
| \| Field label \| Unique orders placed rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline place order actions from all clicks attributed to your ads. Calculated by Orders placed (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique orders placed rate (offline) |
| Description | The percentage of offline place order actions from all clicks attributed to your ads. Calculated by Orders placed (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_placed_order** \| \| --- \| \| \\| Field label \\| Value per order placed (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline place order action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per order placed (offline) \| \| Description \| The average value per offline place order action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_placed_order** |
| \| Field label \| Value per order placed (offline) \| \| --- \| --- \| \| Description \| The average value per offline place order action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per order placed (offline) |
| Description | The average value per offline place order action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_place_order_value** \| \| --- \| \| \\| Field label \\| Orders placed value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline place order actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders placed value (offline) \| \| Description \| The total value of offline place order actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_place_order_value** |
| \| Field label \| Orders placed value (offline) \| \| --- \| --- \| \| Description \| The total value of offline place order actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Orders placed value (offline) |
| Description | The total value of offline place order actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_search_events** \| \| --- \| \| \\| Field label \\| Searches (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline search actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Searches (offline) \| \| Description \| The number of offline search actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_search_events** |
| \| Field label \| Searches (offline) \| \| --- \| --- \| \| Description \| The number of offline search actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Searches (offline) |
| Description | The number of offline search actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_search** \| \| --- \| \| \\| Field label \\| Cost per search (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline search action attributed to your ads. Calculated by Cost / Searches (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per search (offline) \| \| Description \| The average cost per offline search action attributed to your ads. Calculated by Cost / Searches (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_search** |
| \| Field label \| Cost per search (offline) \| \| --- \| --- \| \| Description \| The average cost per offline search action attributed to your ads. Calculated by Cost / Searches (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per search (offline) |
| Description | The average cost per offline search action attributed to your ads. Calculated by Cost / Searches (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_search_rate** \| \| --- \| \| \\| Field label \\| Unique search rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline search actions from all clicks attributed to your ads. Calculated by Searches (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique search rate (offline) \| \| Description \| The percentage of offline search actions from all clicks attributed to your ads. Calculated by Searches (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_search_rate** |
| \| Field label \| Unique search rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline search actions from all clicks attributed to your ads. Calculated by Searches (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique search rate (offline) |
| Description | The percentage of offline search actions from all clicks attributed to your ads. Calculated by Searches (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_search** \| \| --- \| \| \\| Field label \\| Value per search (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline search action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per search (offline) \| \| Description \| The average value per offline search action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_search** |
| \| Field label \| Value per search (offline) \| \| --- \| --- \| \| Description \| The average value per offline search action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per search (offline) |
| Description | The average value per offline search action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_search_value** \| \| --- \| \| \\| Field label \\| Search value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline search actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Search value (offline) \| \| Description \| The total value of offline search actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_search_value** |
| \| Field label \| Search value (offline) \| \| --- \| --- \| \| Description \| The total value of offline search actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Search value (offline) |
| Description | The total value of offline search actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_view_content_events** \| \| --- \| \| \\| Field label \\| Content views (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline view content actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Content views (offline) \| \| Description \| The number of offline view content actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_view_content_events** |
| \| Field label \| Content views (offline) \| \| --- \| --- \| \| Description \| The number of offline view content actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Content views (offline) |
| Description | The number of offline view content actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_content_view** \| \| --- \| \| \\| Field label \\| Cost per content view (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per offline view content action attributed to your ads. Calculated by Cost / Content views (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per content view (offline) \| \| Description \| The average cost per offline view content action attributed to your ads. Calculated by Cost / Content views (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_content_view** |
| \| Field label \| Cost per content view (offline) \| \| --- \| --- \| \| Description \| The average cost per offline view content action attributed to your ads. Calculated by Cost / Content views (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per content view (offline) |
| Description | The average cost per offline view content action attributed to your ads. Calculated by Cost / Content views (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_view_content_rate** \| \| --- \| \| \\| Field label \\| Unique content view rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline view content actions from all clicks attributed to your ads. Calculated by calc - Content views (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique content view rate (offline) \| \| Description \| The percentage of offline view content actions from all clicks attributed to your ads. Calculated by calc - Content views (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_view_content_rate** |
| \| Field label \| Unique content view rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline view content actions from all clicks attributed to your ads. Calculated by calc - Content views (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique content view rate (offline) |
| Description | The percentage of offline view content actions from all clicks attributed to your ads. Calculated by calc - Content views (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_content_view** \| \| --- \| \| \\| Field label \\| Value per content view (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value per offline view content action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per content view (offline) \| \| Description \| The average value per offline view content action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_content_view** |
| \| Field label \| Value per content view (offline) \| \| --- \| --- \| \| Description \| The average value per offline view content action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per content view (offline) |
| Description | The average value per offline view content action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_view_content_value** \| \| --- \| \| \\| Field label \\| Content view value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of offline view content actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Content view value (offline) \| \| Description \| The total value of offline view content actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_view_content_value** |
| \| Field label \| Content view value (offline) \| \| --- \| --- \| \| Description \| The total value of offline view content actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Content view value (offline) |
| Description | The total value of offline view content actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_preferred_leads** \| \| --- \| \| \\| Field label \\| Preferred leads (offline) \\| \\| --- \\| --- \\| \\| Description \\| Number of preferred leads events attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Preferred leads (offline) \| \| Description \| Number of preferred leads events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_preferred_leads** |
| \| Field label \| Preferred leads (offline) \| \| --- \| --- \| \| Description \| Number of preferred leads events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Preferred leads (offline) |
| Description | Number of preferred leads events attributed to your TikTok ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_perferred_lead** \| \| --- \| \| \\| Field label \\| Cost per preferred leads (offline) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per preferred lead event attributed to your TikTok ads. Calculated by Cost / Perferred leads (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per preferred leads (offline) \| \| Description \| Average cost per preferred lead event attributed to your TikTok ads. Calculated by Cost / Perferred leads (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_perferred_lead** |
| \| Field label \| Cost per preferred leads (offline) \| \| --- \| --- \| \| Description \| Average cost per preferred lead event attributed to your TikTok ads. Calculated by Cost / Perferred leads (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per preferred leads (offline) |
| Description | Average cost per preferred lead event attributed to your TikTok ads. Calculated by Cost / Perferred leads (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_preferred_lead_rate** \| \| --- \| \| \\| Field label \\| Preferred leads rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| Percentage of preferred leads events out of all click events attributed to your TikTok ads. Calculated by Perferred leads (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Preferred leads rate (offline) \| \| Description \| Percentage of preferred leads events out of all click events attributed to your TikTok ads. Calculated by Perferred leads (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_preferred_lead_rate** |
| \| Field label \| Preferred leads rate (offline) \| \| --- \| --- \| \| Description \| Percentage of preferred leads events out of all click events attributed to your TikTok ads. Calculated by Perferred leads (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Preferred leads rate (offline) |
| Description | Percentage of preferred leads events out of all click events attributed to your TikTok ads. Calculated by Perferred leads (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_total_find_location** \| \| --- \| \| \\| Field label \\| Total find location (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline find location events attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total find location (offline) \| \| Description \| The number of offline find location events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_total_find_location** |
| \| Field label \| Total find location (offline) \| \| --- \| --- \| \| Description \| The number of offline find location events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total find location (offline) |
| Description | The number of offline find location events attributed to your TikTok ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_find_location** \| \| --- \| \| \\| Field label \\| Cost per find location (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each offline find location event attributed to your TikTok ads. Calculated by Cost / Total find location (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per find location (offline) \| \| Description \| The average cost of each offline find location event attributed to your TikTok ads. Calculated by Cost / Total find location (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_find_location** |
| \| Field label \| Cost per find location (offline) \| \| --- \| --- \| \| Description \| The average cost of each offline find location event attributed to your TikTok ads. Calculated by Cost / Total find location (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per find location (offline) |
| Description | The average cost of each offline find location event attributed to your TikTok ads. Calculated by Cost / Total find location (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_find_location_rate** \| \| --- \| \| \\| Field label \\| Find location rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline find location events out of all click events attributed to your TikTok ads. Calculated by Total find location (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Find location rate (offline) \| \| Description \| The percentage of offline find location events out of all click events attributed to your TikTok ads. Calculated by Total find location (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_find_location_rate** |
| \| Field label \| Find location rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline find location events out of all click events attributed to your TikTok ads. Calculated by Total find location (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Find location rate (offline) |
| Description | The percentage of offline find location events out of all click events attributed to your TikTok ads. Calculated by Total find location (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_find_location** \| \| --- \| \| \\| Field label \\| Value per find location (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value returned offline from each find location event attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per find location (offline) \| \| Description \| The average value returned offline from each find location event attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_find_location** |
| \| Field label \| Value per find location (offline) \| \| --- \| --- \| \| Description \| The average value returned offline from each find location event attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per find location (offline) |
| Description | The average value returned offline from each find location event attributed to your TikTok ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_total_find_location_value** \| \| --- \| \| \\| Field label \\| Total find location value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from all offline find location events attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total find location value (offline) \| \| Description \| The total value returned from all offline find location events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_total_find_location_value** |
| \| Field label \| Total find location value (offline) \| \| --- \| --- \| \| Description \| The total value returned from all offline find location events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total find location value (offline) |
| Description | The total value returned from all offline find location events attributed to your TikTok ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_total_schedule** \| \| --- \| \| \\| Field label \\| Total schedule (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline schedule events attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total schedule (offline) \| \| Description \| The number of offline schedule events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_total_schedule** |
| \| Field label \| Total schedule (offline) \| \| --- \| --- \| \| Description \| The number of offline schedule events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total schedule (offline) |
| Description | The number of offline schedule events attributed to your TikTok ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_schedule** \| \| --- \| \| \\| Field label \\| Cost per schedule (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each offline schedule event attributed to your TikTok ads. Calculated by Cost / Total schedule (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per schedule (offline) \| \| Description \| The average cost of each offline schedule event attributed to your TikTok ads. Calculated by Cost / Total schedule (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_schedule** |
| \| Field label \| Cost per schedule (offline) \| \| --- \| --- \| \| Description \| The average cost of each offline schedule event attributed to your TikTok ads. Calculated by Cost / Total schedule (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per schedule (offline) |
| Description | The average cost of each offline schedule event attributed to your TikTok ads. Calculated by Cost / Total schedule (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_schedule_rate** \| \| --- \| \| \\| Field label \\| Schedule rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline schedule events out of all click events attributed to your TikTok ads. Calculated by Total schedule (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Schedule rate (offline) \| \| Description \| The percentage of offline schedule events out of all click events attributed to your TikTok ads. Calculated by Total schedule (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_schedule_rate** |
| \| Field label \| Schedule rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline schedule events out of all click events attributed to your TikTok ads. Calculated by Total schedule (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Schedule rate (offline) |
| Description | The percentage of offline schedule events out of all click events attributed to your TikTok ads. Calculated by Total schedule (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_schedule** \| \| --- \| \| \\| Field label \\| Value per schedule (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value returned from each offline schedule event attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per schedule (offline) \| \| Description \| The average value returned from each offline schedule event attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_schedule** |
| \| Field label \| Value per schedule (offline) \| \| --- \| --- \| \| Description \| The average value returned from each offline schedule event attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per schedule (offline) |
| Description | The average value returned from each offline schedule event attributed to your TikTok ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_total_schedule_value** \| \| --- \| \| \\| Field label \\| Total schedule value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from all offline schedule events attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total schedule value (offline) \| \| Description \| The total value returned from all offline schedule events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_total_schedule_value** |
| \| Field label \| Total schedule value (offline) \| \| --- \| --- \| \| Description \| The total value returned from all offline schedule events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total schedule value (offline) |
| Description | The total value returned from all offline schedule events attributed to your TikTok ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_total_customize_product** \| \| --- \| \| \\| Field label \\| Total customize product (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of offline customize product events attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total customize product (offline) \| \| Description \| The number of offline customize product events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_total_customize_product** |
| \| Field label \| Total customize product (offline) \| \| --- \| --- \| \| Description \| The number of offline customize product events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total customize product (offline) |
| Description | The number of offline customize product events attributed to your TikTok ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_customized_product** \| \| --- \| \| \\| Field label \\| Cost per customize product (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each offline customize product event attributed to your TikTok ads. Calculated by Cost / Total customized product (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per customize product (offline) \| \| Description \| The average cost of each offline customize product event attributed to your TikTok ads. Calculated by Cost / Total customized product (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_customized_product** |
| \| Field label \| Cost per customize product (offline) \| \| --- \| --- \| \| Description \| The average cost of each offline customize product event attributed to your TikTok ads. Calculated by Cost / Total customized product (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per customize product (offline) |
| Description | The average cost of each offline customize product event attributed to your TikTok ads. Calculated by Cost / Total customized product (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_customize_product_rate** \| \| --- \| \| \\| Field label \\| Customize product rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of offline customize product events out of all click events attributed to your TikTok ads. Calculated by Total customized products (offline) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Customize product rate (offline) \| \| Description \| The percentage of offline customize product events out of all click events attributed to your TikTok ads. Calculated by Total customized products (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_customize_product_rate** |
| \| Field label \| Customize product rate (offline) \| \| --- \| --- \| \| Description \| The percentage of offline customize product events out of all click events attributed to your TikTok ads. Calculated by Total customized products (offline) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Customize product rate (offline) |
| Description | The percentage of offline customize product events out of all click events attributed to your TikTok ads. Calculated by Total customized products (offline) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_customized_product** \| \| --- \| \| \\| Field label \\| Value per customize product (offline) \\| \\| --- \\| --- \\| \\| Description \\| The average value returned from each offline customize product event attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per customize product (offline) \| \| Description \| The average value returned from each offline customize product event attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_customized_product** |
| \| Field label \| Value per customize product (offline) \| \| --- \| --- \| \| Description \| The average value returned from each offline customize product event attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per customize product (offline) |
| Description | The average value returned from each offline customize product event attributed to your TikTok ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_total_customize_product_value** \| \| --- \| \| \\| Field label \\| Total customize product value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from all offline customize product events attributed to your TikTok ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total customize product value (offline) \| \| Description \| The total value returned from all offline customize product events attributed to your TikTok ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_total_customize_product_value** |
| \| Field label \| Total customize product value (offline) \| \| --- \| --- \| \| Description \| The total value returned from all offline customize product events attributed to your TikTok ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total customize product value (offline) |
| Description | The total value returned from all offline customize product events attributed to your TikTok ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_total_custom_events** \| \| --- \| \| \\| Field label \\| Custom events (offline) \\| \\| --- \\| --- \\| \\| Description \\| Number of custom offline events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom events (offline) \| \| Description \| Number of custom offline events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_total_custom_events** |
| \| Field label \| Custom events (offline) \| \| --- \| --- \| \| Description \| Number of custom offline events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom events (offline) |
| Description | Number of custom offline events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_offline_custom_event** \| \| --- \| \| \\| Field label \\| Cost per custom event (offline) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per custom offline event attributed to your ads. Calculated by Cost / Custom events (offline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom event (offline) \| \| Description \| Average cost per custom offline event attributed to your ads. Calculated by Cost / Custom events (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offline_custom_event** |
| \| Field label \| Cost per custom event (offline) \| \| --- \| --- \| \| Description \| Average cost per custom offline event attributed to your ads. Calculated by Cost / Custom events (offline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per custom event (offline) |
| Description | Average cost per custom offline event attributed to your ads. Calculated by Cost / Custom events (offline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_custom_event_rate** \| \| --- \| \| \\| Field label \\| Custom event rate (offline) \\| \\| --- \\| --- \\| \\| Description \\| Percentage of custom offline events from all clicks attributed to your ads. Calculated by Custom events (offline) / Click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event rate (offline) \| \| Description \| Percentage of custom offline events from all clicks attributed to your ads. Calculated by Custom events (offline) / Click \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offline_custom_event_rate** |
| \| Field label \| Custom event rate (offline) \| \| --- \| --- \| \| Description \| Percentage of custom offline events from all clicks attributed to your ads. Calculated by Custom events (offline) / Click \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Custom event rate (offline) |
| Description | Percentage of custom offline events from all clicks attributed to your ads. Calculated by Custom events (offline) / Click |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_value_per_custom_event** \| \| --- \| \| \\| Field label \\| Value per custom event (offline) \\| \\| --- \\| --- \\| \\| Description \\| Average value per custom offline event attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per custom event (offline) \| \| Description \| Average value per custom offline event attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_value_per_custom_event** |
| \| Field label \| Value per custom event (offline) \| \| --- \| --- \| \| Description \| Average value per custom offline event attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per custom event (offline) |
| Description | Average value per custom offline event attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offline_total_custom_event_value** \| \| --- \| \| \\| Field label \\| Custom event value (offline) \\| \\| --- \\| --- \\| \\| Description \\| Total value of custom offline events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Custom event value (offline) \| \| Description \| Total value of custom offline events attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_total_custom_event_value** |
| \| Field label \| Custom event value (offline) \| \| --- \| --- \| \| Description \| Total value of custom offline events attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Custom event value (offline) |
| Description | Total value of custom offline events attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### ONSITE EVENT

| \| onsite_shopping_roas** \| \| --- \| \| \\| Field label \\| Complete payment ROAS (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The total return on ad spend (ROAS) from complete payment events that are attributed to your ads on TikTok Store \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Complete payment ROAS (onsite) \| \| Description \| The total return on ad spend (ROAS) from complete payment events that are attributed to your ads on TikTok Store \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| --- |
| onsite_shopping_roas** |
| \| Field label \| Complete payment ROAS (onsite) \| \| --- \| --- \| \| Description \| The total return on ad spend (ROAS) from complete payment events that are attributed to your ads on TikTok Store \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Complete payment ROAS (onsite) |
| Description | The total return on ad spend (ROAS) from complete payment events that are attributed to your ads on TikTok Store |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| onsite_shopping** \| \| --- \| \| \\| Field label \\| Complete payment (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of complete payment events on TikTok Store \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete payment (onsite) \| \| Description \| The number of complete payment events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_shopping** |
| \| Field label \| Complete payment (onsite) \| \| --- \| --- \| \| Description \| The number of complete payment events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Complete payment (onsite) |
| Description | The number of complete payment events on TikTok Store |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_onsite_shopping** \| \| --- \| \| \\| Field label \\| Cost per complete payment (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each 'Complete Payment' event attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per complete payment (onsite) \| \| Description \| The average cost of each 'Complete Payment' event attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_onsite_shopping** |
| \| Field label \| Cost per complete payment (onsite) \| \| --- \| --- \| \| Description \| The average cost of each 'Complete Payment' event attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per complete payment (onsite) |
| Description | The average cost of each 'Complete Payment' event attributed to your TikTok ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_onsite_shopping_value** \| \| --- \| \| \\| Field label \\| Total complete payment value (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from 'Complete Payment' events attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total complete payment value (onsite) \| \| Description \| The total value returned from 'Complete Payment' events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_onsite_shopping_value** |
| \| Field label \| Total complete payment value (onsite) \| \| --- \| --- \| \| Description \| The total value returned from 'Complete Payment' events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total complete payment value (onsite) |
| Description | The total value returned from 'Complete Payment' events attributed to your TikTok ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_initiate_checkout** \| \| --- \| \| \\| Field label \\| Initiate checkout (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of initiate checkout events on TikTok Store \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Initiate checkout (onsite) \| \| Description \| The number of initiate checkout events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_initiate_checkout** |
| \| Field label \| Initiate checkout (onsite) \| \| --- \| --- \| \| Description \| The number of initiate checkout events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Initiate checkout (onsite) |
| Description | The number of initiate checkout events on TikTok Store |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_on_web_detail** \| \| --- \| \| \\| Field label \\| Product details page view (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of product details page view events on TikTok Store \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Product details page view (onsite) \| \| Description \| The number of product details page view events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_on_web_detail** |
| \| Field label \| Product details page view (onsite) \| \| --- \| --- \| \| Description \| The number of product details page view events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Product details page view (onsite) |
| Description | The number of product details page view events on TikTok Store |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Add to wishlist (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of add to wishlist events on TikTok Store \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to wishlist (onsite) \| \| Description \| The number of add to wishlist events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_add_to_wishlist** |
| \| Field label \| Add to wishlist (onsite) \| \| --- \| --- \| \| Description \| The number of add to wishlist events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to wishlist (onsite) |
| Description | The number of add to wishlist events on TikTok Store |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_add_billing** \| \| --- \| \| \\| Field label \\| Add billing (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of add billing events on TikTok Store \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add billing (onsite) \| \| Description \| The number of add billing events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_add_billing** |
| \| Field label \| Add billing (onsite) \| \| --- \| --- \| \| Description \| The number of add billing events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add billing (onsite) |
| Description | The number of add billing events on TikTok Store |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_on_web_cart** \| \| --- \| \| \\| Field label \\| Add to cart (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart events on TikTok Store \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart (onsite) \| \| Description \| The number of add to cart events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_on_web_cart** |
| \| Field label \| Add to cart (onsite) \| \| --- \| --- \| \| Description \| The number of add to cart events on TikTok Store \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart (onsite) |
| Description | The number of add to cart events on TikTok Store |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_onsite_on_web_cart** \| \| --- \| \| \\| Field label \\| Cost per add to cart (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each 'Add to Cart' event attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add to cart (onsite) \| \| Description \| The average cost of each 'Add to Cart' event attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_onsite_on_web_cart** |
| \| Field label \| Cost per add to cart (onsite) \| \| --- \| --- \| \| Description \| The average cost of each 'Add to Cart' event attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add to cart (onsite) |
| Description | The average cost of each 'Add to Cart' event attributed to your TikTok ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_onsite_on_web_cart_value** \| \| --- \| \| \\| Field label \\| Total add to cart value (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from 'Add to Cart' events attributed to your TikTok ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total add to cart value (onsite) \| \| Description \| The total value returned from 'Add to Cart' events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_onsite_on_web_cart_value** |
| \| Field label \| Total add to cart value (onsite) \| \| --- \| --- \| \| Description \| The total value returned from 'Add to Cart' events attributed to your TikTok ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total add to cart value (onsite) |
| Description | The total value returned from 'Add to Cart' events attributed to your TikTok ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_form** \| \| --- \| \| \\| Field label \\| Form submission (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of form submission events on Leads Generation page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Form submission (onsite) \| \| Description \| The number of form submission events on Leads Generation page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_form** |
| \| Field label \| Form submission (onsite) \| \| --- \| --- \| \| Description \| The number of form submission events on Leads Generation page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Form submission (onsite) |
| Description | The number of form submission events on Leads Generation page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_download_start** \| \| --- \| \| \\| Field label \\| App store click (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of app store click events on App Profile Page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App store click (onsite) \| \| Description \| The number of app store click events on App Profile Page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_download_start** |
| \| Field label \| App store click (onsite) \| \| --- \| --- \| \| Description \| The number of app store click events on App Profile Page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App store click (onsite) |
| Description | The number of app store click events on App Profile Page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_total_page_views** \| \| --- \| \| \\| Field label \\| Total page views (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of page view events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generatio Ads) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total page views (onsite) \| \| Description \| The number of page view events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generatio Ads) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_total_page_views** |
| \| Field label \| Total page views (onsite) \| \| --- \| --- \| \| Description \| The number of page view events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generatio Ads) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total page views (onsite) |
| Description | The number of page view events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generatio Ads) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_total_product_clicks** \| \| --- \| \| \\| Field label \\| Call-to-Action button clicks (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of call-to-action button click events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generatio Ads) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Call-to-Action button clicks (onsite) \| \| Description \| The number of call-to-action button click events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generatio Ads) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_total_product_clicks** |
| \| Field label \| Call-to-Action button clicks (onsite) \| \| --- \| --- \| \| Description \| The number of call-to-action button click events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generatio Ads) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Call-to-Action button clicks (onsite) |
| Description | The number of call-to-action button click events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generatio Ads) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_button_clicks** \| \| --- \| \| \\| Field label \\| Total product clicks (onsite) \\| \\| --- \\| --- \\| \\| Description \\| The number of product click events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generation Ads) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total product clicks (onsite) \| \| Description \| The number of product click events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generation Ads) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_button_clicks** |
| \| Field label \| Total product clicks (onsite) \| \| --- \| --- \| \| Description \| The number of product click events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generation Ads) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total product clicks (onsite) |
| Description | The number of product click events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generation Ads) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PAGE EVENT

| \| complete_payment_roas** \| \| --- \| \| \\| Field label \\| Complete payment ROAS \\| \\| --- \\| --- \\| \\| Description \\| The total return on ad spend (ROAS) from complete payment events that are attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Complete payment ROAS \| \| Description \| The total return on ad spend (ROAS) from complete payment events that are attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| --- |
| complete_payment_roas** |
| \| Field label \| Complete payment ROAS \| \| --- \| --- \| \| Description \| The total return on ad spend (ROAS) from complete payment events that are attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Complete payment ROAS |
| Description | The total return on ad spend (ROAS) from complete payment events that are attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| complete_payment** \| \| --- \| \| \\| Field label \\| Complete payment events \\| \\| --- \\| --- \\| \\| Description \\| The number of complete payment events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete payment events \| \| Description \| The number of complete payment events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| complete_payment** |
| \| Field label \| Complete payment events \| \| --- \| --- \| \| Description \| The number of complete payment events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Complete payment events |
| Description | The number of complete payment events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_complete_payment_rate** \| \| --- \| \| \\| Field label \\| Total complete payment value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from complete payment events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total complete payment value \| \| Description \| The total value returned from complete payment events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_complete_payment_rate** |
| \| Field label \| Total complete payment value \| \| --- \| --- \| \| Description \| The total value returned from complete payment events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total complete payment value |
| Description | The total value returned from complete payment events |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_landing_page_view** \| \| --- \| \| \\| Field label \\| Total landing page view \\| \\| --- \\| --- \\| \\| Description \\| The number of landing page view events from your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total landing page view \| \| Description \| The number of landing page view events from your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_landing_page_view** |
| \| Field label \| Total landing page view \| \| --- \| --- \| \| Description \| The number of landing page view events from your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total landing page view |
| Description | The number of landing page view events from your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_landing_page_view** \| \| --- \| \| \\| Field label \\| Cost per landing page view \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each landing page view event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per landing page view \| \| Description \| The average cost of each landing page view event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_landing_page_view** |
| \| Field label \| Cost per landing page view \| \| --- \| --- \| \| Description \| The average cost of each landing page view event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per landing page view |
| Description | The average cost of each landing page view event |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| landing_page_view_rate** \| \| --- \| \| \\| Field label \\| Landing page view rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of click events that are landing page view events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Landing page view rate \| \| Description \| The percentage of click events that are landing page view events \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| landing_page_view_rate** |
| \| Field label \| Landing page view rate \| \| --- \| --- \| \| Description \| The percentage of click events that are landing page view events \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Landing page view rate |
| Description | The percentage of click events that are landing page view events |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| cost_per_web_event_add_to_cart** \| \| --- \| \| \\| Field label \\| Cost per add to cart \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each add to cart event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add to cart \| \| Description \| The average cost of each add to cart event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_web_event_add_to_cart** |
| \| Field label \| Cost per add to cart \| \| --- \| --- \| \| Description \| The average cost of each add to cart event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add to cart |
| Description | The average cost of each add to cart event |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| page_browse_view** \| \| --- \| \| \\| Field label \\| Page browse events \\| \\| --- \\| --- \\| \\| Description \\| The number of page browse events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page browse events \| \| Description \| The number of page browse events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_browse_view** |
| \| Field label \| Page browse events \| \| --- \| --- \| \| Description \| The number of page browse events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page browse events |
| Description | The number of page browse events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| button_click** \| \| --- \| \| \\| Field label \\| Button click events \\| \\| --- \\| --- \\| \\| Description \\| The number of button click events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Button click events \| \| Description \| The number of button click events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| button_click** |
| \| Field label \| Button click events \| \| --- \| --- \| \| Description \| The number of button click events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Button click events |
| Description | The number of button click events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_button_click_value** \| \| --- \| \| \\| Field label \\| Total button click value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from button click events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total button click value \| \| Description \| The total value returned from button click events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_button_click_value** |
| \| Field label \| Total button click value \| \| --- \| --- \| \| Description \| The total value returned from button click events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total button click value |
| Description | The total value returned from button click events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| online_consult** \| \| --- \| \| \\| Field label \\| Online consultation events \\| \\| --- \\| --- \\| \\| Description \\| The number of online consultation events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Online consultation events \| \| Description \| The number of online consultation events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| online_consult** |
| \| Field label \| Online consultation events \| \| --- \| --- \| \| Description \| The number of online consultation events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Online consultation events |
| Description | The number of online consultation events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_online_consult_value** \| \| --- \| \| \\| Field label \\| Total online consultation value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from online consultation events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total online consultation value \| \| Description \| The total value returned from online consultation events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_online_consult_value** |
| \| Field label \| Total online consultation value \| \| --- \| --- \| \| Description \| The total value returned from online consultation events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total online consultation value |
| Description | The total value returned from online consultation events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| user_registration** \| \| --- \| \| \\| Field label \\| User registrations \\| \\| --- \\| --- \\| \\| Description \\| The number of user registration events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| User registrations \| \| Description \| The number of user registration events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| user_registration** |
| \| Field label \| User registrations \| \| --- \| --- \| \| Description \| The number of user registration events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | User registrations |
| Description | The number of user registration events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_user_registration_value** \| \| --- \| \| \\| Field label \\| Total user registration value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from user registration events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total user registration value \| \| Description \| The total value returned from user registration events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_user_registration_value** |
| \| Field label \| Total user registration value \| \| --- \| --- \| \| Description \| The total value returned from user registration events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total user registration value |
| Description | The total value returned from user registration events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_content_view_events** \| \| --- \| \| \\| Field label \\| Total page view content \\| \\| --- \\| --- \\| \\| Description \\| The number of product details page view events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total page view content \| \| Description \| The number of product details page view events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_content_view_events** |
| \| Field label \| Total page view content \| \| --- \| --- \| \| Description \| The number of product details page view events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total page view content |
| Description | The number of product details page view events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_page_view_content_events_value** \| \| --- \| \| \\| Field label \\| Total page view content value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from all view content events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total page view content value \| \| Description \| The total value returned from all view content events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_page_view_content_events_value** |
| \| Field label \| Total page view content value \| \| --- \| --- \| \| Description \| The total value returned from all view content events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total page view content value |
| Description | The total value returned from all view content events |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_page_content_view_event** \| \| --- \| \| \\| Field label \\| Cost per page view content \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each product details page view event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per page view content \| \| Description \| The average cost of each product details page view event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_page_content_view_event** |
| \| Field label \| Cost per page view content \| \| --- \| --- \| \| Description \| The average cost of each product details page view event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per page view content |
| Description | The average cost of each product details page view event |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| product_details_page_browse** \| \| --- \| \| \\| Field label \\| Product details page browse events \\| \\| --- \\| --- \\| \\| Description \\| The number of product details page browse events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Product details page browse events \| \| Description \| The number of product details page browse events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product_details_page_browse** |
| \| Field label \| Product details page browse events \| \| --- \| --- \| \| Description \| The number of product details page browse events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Product details page browse events |
| Description | The number of product details page browse events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_product_details_page_browse_value** \| \| --- \| \| \\| Field label \\| Total product details page browse value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from product details page browse events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total product details page browse value \| \| Description \| The total value returned from product details page browse events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_product_details_page_browse_value** |
| \| Field label \| Total product details page browse value \| \| --- \| --- \| \| Description \| The total value returned from product details page browse events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total product details page browse value |
| Description | The total value returned from product details page browse events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| web_event_add_to_cart** \| \| --- \| \| \\| Field label \\| Add to cart events \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart events \| \| Description \| The number of add to cart events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| web_event_add_to_cart** |
| \| Field label \| Add to cart events \| \| --- \| --- \| \| Description \| The number of add to cart events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart events |
| Description | The number of add to cart events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_web_event_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Total add to cart value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from add to cart events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total add to cart value \| \| Description \| The total value returned from add to cart events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_web_event_add_to_cart_value** |
| \| Field label \| Total add to cart value \| \| --- \| --- \| \| Description \| The total value returned from add to cart events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total add to cart value |
| Description | The total value returned from add to cart events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| on_web_order** \| \| --- \| \| \\| Field label \\| Place an order events \\| \\| --- \\| --- \\| \\| Description \\| The number of place an order events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Place an order events \| \| Description \| The number of place an order events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| on_web_order** |
| \| Field label \| Place an order events \| \| --- \| --- \| \| Description \| The number of place an order events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Place an order events |
| Description | The number of place an order events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_on_web_order_value** \| \| --- \| \| \\| Field label \\| Total place an order value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from place an order events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total place an order value \| \| Description \| The total value returned from place an order events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_on_web_order_value** |
| \| Field label \| Total place an order value \| \| --- \| --- \| \| Description \| The total value returned from place an order events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total place an order value |
| Description | The total value returned from place an order events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| form** \| \| --- \| \| \\| Field label \\| Form submissions \\| \\| --- \\| --- \\| \\| Description \\| The number of form submission events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Form submissions \| \| Description \| The number of form submission events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| form** |
| \| Field label \| Form submissions \| \| --- \| --- \| \| Description \| The number of form submission events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Form submissions |
| Description | The number of form submission events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_form_value** \| \| --- \| \| \\| Field label \\| Total form submission value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from form submission events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total form submission value \| \| Description \| The total value returned from form submission events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_form_value** |
| \| Field label \| Total form submission value \| \| --- \| --- \| \| Description \| The total value returned from form submission events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total form submission value |
| Description | The total value returned from form submission events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| download_start** \| \| --- \| \| \\| Field label \\| Download button clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of download button click events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Download button clicks \| \| Description \| The number of download button click events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| download_start** |
| \| Field label \| Download button clicks \| \| --- \| --- \| \| Description \| The number of download button click events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Download button clicks |
| Description | The number of download button click events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_download_start_value** \| \| --- \| \| \\| Field label \\| Total download button click value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from download button click events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total download button click value \| \| Description \| The total value returned from download button click events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_download_start_value** |
| \| Field label \| Total download button click value \| \| --- \| --- \| \| Description \| The total value returned from download button click events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total download button click value |
| Description | The total value returned from download button click events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| initiate_checkout** \| \| --- \| \| \\| Field label \\| Checkout initiations \\| \\| --- \\| --- \\| \\| Description \\| The number of initiate checkout events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkout initiations \| \| Description \| The number of initiate checkout events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| initiate_checkout** |
| \| Field label \| Checkout initiations \| \| --- \| --- \| \| Description \| The number of initiate checkout events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Checkout initiations |
| Description | The number of initiate checkout events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_initiate_checkout_value** \| \| --- \| \| \\| Field label \\| Total initiate checkout value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from initiate checkout events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total initiate checkout value \| \| Description \| The total value returned from initiate checkout events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_initiate_checkout_value** |
| \| Field label \| Total initiate checkout value \| \| --- \| --- \| \| Description \| The total value returned from initiate checkout events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total initiate checkout value |
| Description | The total value returned from initiate checkout events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| add_billing** \| \| --- \| \| \\| Field label \\| Add billing \\| \\| --- \\| --- \\| \\| Description \\| The number of add billing events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add billing \| \| Description \| The number of add billing events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| add_billing** |
| \| Field label \| Add billing \| \| --- \| --- \| \| Description \| The number of add billing events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add billing |
| Description | The number of add billing events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_add_billing_value** \| \| --- \| \| \\| Field label \\| Total add billing value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from add billing events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total add billing value \| \| Description \| The total value returned from add billing events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_add_billing_value** |
| \| Field label \| Total add billing value \| \| --- \| --- \| \| Description \| The total value returned from add billing events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total add billing value |
| Description | The total value returned from add billing events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_event_search** \| \| --- \| \| \\| Field label \\| Search events \\| \\| --- \\| --- \\| \\| Description \\| The number of search events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search events \| \| Description \| The number of search events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_event_search** |
| \| Field label \| Search events \| \| --- \| --- \| \| Description \| The number of search events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Search events |
| Description | The number of search events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_page_event_search_value** \| \| --- \| \| \\| Field label \\| Total search value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from search events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total search value \| \| Description \| The total value returned from search events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_page_event_search_value** |
| \| Field label \| Total search value \| \| --- \| --- \| \| Description \| The total value returned from search events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total search value |
| Description | The total value returned from search events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| on_web_subscribe** \| \| --- \| \| \\| Field label \\| Total subscribe \\| \\| --- \\| --- \\| \\| Description \\| The number of subscribe events that are attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total subscribe \| \| Description \| The number of subscribe events that are attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| on_web_subscribe** |
| \| Field label \| Total subscribe \| \| --- \| --- \| \| Description \| The number of subscribe events that are attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total subscribe |
| Description | The number of subscribe events that are attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_on_web_subscribe_value** \| \| --- \| \| \\| Field label \\| Total subscribe value \\| \\| --- \\| --- \\| \\| Description \\| The total value returned from all subscribe events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total subscribe value \| \| Description \| The total value returned from all subscribe events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_on_web_subscribe_value** |
| \| Field label \| Total subscribe value \| \| --- \| --- \| \| Description \| The total value returned from all subscribe events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total subscribe value |
| Description | The total value returned from all subscribe events |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_on_web_subscribe** \| \| --- \| \| \\| Field label \\| Cost per subscribe \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each subscribe event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per subscribe \| \| Description \| The average cost of each subscribe event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_on_web_subscribe** |
| \| Field label \| Cost per subscribe \| \| --- \| --- \| \| Description \| The average cost of each subscribe event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per subscribe |
| Description | The average cost of each subscribe event |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| on_web_subscribe_per_click** \| \| --- \| \| \\| Field label \\| Subscribe rate (%) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of subscribe events out of all click events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribe rate (%) \| \| Description \| The percentage of subscribe events out of all click events \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| on_web_subscribe_per_click** |
| \| Field label \| Subscribe rate (%) \| \| --- \| --- \| \| Description \| The percentage of subscribe events out of all click events \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Subscribe rate (%) |
| Description | The percentage of subscribe events out of all click events |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| value_per_on_web_subscribe** \| \| --- \| \| \\| Field label \\| Value per subscribe \\| \\| --- \\| --- \\| \\| Description \\| The average value returned from each subscribe event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per subscribe \| \| Description \| The average value returned from each subscribe event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| value_per_on_web_subscribe** |
| \| Field label \| Value per subscribe \| \| --- \| --- \| \| Description \| The average value returned from each subscribe event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per subscribe |
| Description | The average value returned from each subscribe event |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### PROMOTED APP

| \| tt_app_id** \| \| --- \| \| \\| Field label \\| TikTok app ID \\| \\| --- \\| --- \\| \\| Description \\| TikTok App ID, the App ID you used when creating an Ad Group. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| TikTok app ID \| \| Description \| TikTok App ID, the App ID you used when creating an Ad Group. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| tt_app_id** |
| \| Field label \| TikTok app ID \| \| --- \| --- \| \| Description \| TikTok App ID, the App ID you used when creating an Ad Group. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | TikTok app ID |
| Description | TikTok App ID, the App ID you used when creating an Ad Group. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| tt_app_name** \| \| --- \| \| \\| Field label \\| TikTok app name \\| \\| --- \\| --- \\| \\| Description \\| The name of your TikTok App. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| TikTok app name \| \| Description \| The name of your TikTok App. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| tt_app_name** |
| \| Field label \| TikTok app name \| \| --- \| --- \| \| Description \| The name of your TikTok App. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | TikTok app name |
| Description | The name of your TikTok App. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| mobile_app_id** \| \| --- \| \| \\| Field label \\| Mobile app ID \\| \\| --- \\| --- \\| \\| Description \\| Mobile App ID. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Mobile app ID \| \| Description \| Mobile App ID. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| mobile_app_id** |
| \| Field label \| Mobile app ID \| \| --- \| --- \| \| Description \| Mobile App ID. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Mobile app ID |
| Description | Mobile App ID. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| app_name** \| \| --- \| \| \\| Field label \\| Promoted app name \\| \\| --- \\| --- \\| \\| Description \\| The name of the promoted app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted app name \| \| Description \| The name of the promoted app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| app_name** |
| \| Field label \| Promoted app name \| \| --- \| --- \| \| Description \| The name of the promoted app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Promoted app name |
| Description | The name of the promoted app |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| app_id** \| \| --- \| \| \\| Field label \\| Promoted app ID \\| \\| --- \\| --- \\| \\| Description \\| The application ID of the promoted app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted app ID \| \| Description \| The application ID of the promoted app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| app_id** |
| \| Field label \| Promoted app ID \| \| --- \| --- \| \| Description \| The application ID of the promoted app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Promoted app ID |
| Description | The application ID of the promoted app |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| app_type** \| \| --- \| \| \\| Field label \\| Promoted app type \\| \\| --- \\| --- \\| \\| Description \\| The type of the promoted app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted app type \| \| Description \| The type of the promoted app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| app_type** |
| \| Field label \| Promoted app type \| \| --- \| --- \| \| Description \| The type of the promoted app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Promoted app type |
| Description | The type of the promoted app |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| app_download_url** \| \| --- \| \| \\| Field label \\| Promoted app download URL \\| \\| --- \\| --- \\| \\| Description \\| The download URL of the promoted app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted app download URL \| \| Description \| The download URL of the promoted app \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| app_download_url** |
| \| Field label \| Promoted app download URL \| \| --- \| --- \| \| Description \| The download URL of the promoted app \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Promoted app download URL |
| Description | The download URL of the promoted app |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| app_package** \| \| --- \| \| \\| Field label \\| Promoted app package \\| \\| --- \\| --- \\| \\| Description \\| The package name of the promoted app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted app package \| \| Description \| The package name of the promoted app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| app_package** |
| \| Field label \| Promoted app package \| \| --- \| --- \| \| Description \| The package name of the promoted app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Promoted app package |
| Description | The package name of the promoted app |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone** |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters** |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start** |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end** |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration** |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts** |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts** |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REACH

| \| reach** \| \| --- \| \| \\| Field label \\| Reach \\| \\| --- \\| --- \\| \\| Description \\| The number of unique users who saw your ads at least once. This metric is estimated \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Reach \| \| Description \| The number of unique users who saw your ads at least once. This metric is estimated \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| --- |
| reach** |
| \| Field label \| Reach \| \| --- \| --- \| \| Description \| The number of unique users who saw your ads at least once. This metric is estimated \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Reach |
| Description | The number of unique users who saw your ads at least once. This metric is estimated |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| frequency** \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| The average number times each unique user saw your ads. Calculated as impressions divided by reach. This metric is estimated \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Frequency \| \| Description \| The average number times each unique user saw your ads. Calculated as impressions divided by reach. This metric is estimated \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| frequency** |
| \| Field label \| Frequency \| \| --- \| --- \| \| Description \| The average number times each unique user saw your ads. Calculated as impressions divided by reach. This metric is estimated \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Frequency |
| Description | The average number times each unique user saw your ads. Calculated as impressions divided by reach. This metric is estimated |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| cost_per_1000_reached** \| \| --- \| \| \\| Field label \\| Cost per 1,000 people reached \\| \\| --- \\| --- \\| \\| Description \\| The average cost to reach 1,000 unique users. This metric is estimated \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 people reached \| \| Description \| The average cost to reach 1,000 unique users. This metric is estimated \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_1000_reached** |
| \| Field label \| Cost per 1,000 people reached \| \| --- \| --- \| \| Description \| The average cost to reach 1,000 unique users. This metric is estimated \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per 1,000 people reached |
| Description | The average cost to reach 1,000 unique users. This metric is estimated |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### SHOP EVENT

| \| onsite_shopping_rate** \| \| --- \| \| \\| Field label \\| Purchase rate (Shop) \\| \\| --- \\| --- \\| \\| Description \\| Percentage of Shop purchases from clicks on your ads. Calculated by Purchases (Shop) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase rate (Shop) \| \| Description \| Percentage of Shop purchases from clicks on your ads. Calculated by Purchases (Shop) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| --- |
| onsite_shopping_rate** |
| \| Field label \| Purchase rate (Shop) \| \| --- \| --- \| \| Description \| Percentage of Shop purchases from clicks on your ads. Calculated by Purchases (Shop) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Purchase rate (Shop) |
| Description | Percentage of Shop purchases from clicks on your ads. Calculated by Purchases (Shop) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| value_per_onsite_shopping** \| \| --- \| \| \\| Field label \\| Average order value (Shop) \\| \\| --- \\| --- \\| \\| Description \\| Average order value per Shop purchase attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average order value (Shop) \| \| Description \| Average order value per Shop purchase attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| value_per_onsite_shopping** |
| \| Field label \| Average order value (Shop) \| \| --- \| --- \| \| Description \| Average order value per Shop purchase attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Average order value (Shop) |
| Description | Average order value per Shop purchase attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### TARGETING

| \| audience_type** \| \| --- \| \| \\| Field label \\| Audience type \\| \\| --- \\| --- \\| \\| Description \\| Audience type values: CUSTOM_AUDIENCE (Customize your audience), EXCLUDE_INTERACT_USERS (Exclude audience who have interacted with your App), INCLUDE_INTERACT_USERS (Include audience who have interacted with your App), INCLUDE_SPECIFIC_EVENTS (Include audience who satisfy specific audience_rule), EXCLUDE_SPECIFIC_EVENTS (Exclude audience who satisfy specific audience_rule) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience type \| \| Description \| Audience type values: CUSTOM_AUDIENCE (Customize your audience), EXCLUDE_INTERACT_USERS (Exclude audience who have interacted with your App), INCLUDE_INTERACT_USERS (Include audience who have interacted with your App), INCLUDE_SPECIFIC_EVENTS (Include audience who satisfy specific audience_rule), EXCLUDE_SPECIFIC_EVENTS (Exclude audience who satisfy specific audience_rule) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| audience_type** |
| \| Field label \| Audience type \| \| --- \| --- \| \| Description \| Audience type values: CUSTOM_AUDIENCE (Customize your audience), EXCLUDE_INTERACT_USERS (Exclude audience who have interacted with your App), INCLUDE_INTERACT_USERS (Include audience who have interacted with your App), INCLUDE_SPECIFIC_EVENTS (Include audience who satisfy specific audience_rule), EXCLUDE_SPECIFIC_EVENTS (Exclude audience who satisfy specific audience_rule) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Audience type |
| Description | Audience type values: CUSTOM_AUDIENCE (Customize your audience), EXCLUDE_INTERACT_USERS (Exclude audience who have interacted with your App), INCLUDE_INTERACT_USERS (Include audience who have interacted with your App), INCLUDE_SPECIFIC_EVENTS (Include audience who satisfy specific audience_rule), EXCLUDE_SPECIFIC_EVENTS (Exclude audience who satisfy specific audience_rule) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience_rule** \| \| --- \| \| \\| Field label \\| Audience rule \\| \\| --- \\| --- \\| \\| Description \\| Audience targeting inclusion and exclusion rules \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience rule \| \| Description \| Audience targeting inclusion and exclusion rules \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience_rule** |
| \| Field label \| Audience rule \| \| --- \| --- \| \| Description \| Audience targeting inclusion and exclusion rules \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Audience rule |
| Description | Audience targeting inclusion and exclusion rules |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| target_age** \| \| --- \| \| \\| Field label \\| Age targeting \\| \\| --- \\| --- \\| \\| Description \\| List of targeted age groups \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Age targeting \| \| Description \| List of targeted age groups \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| target_age** |
| \| Field label \| Age targeting \| \| --- \| --- \| \| Description \| List of targeted age groups \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Age targeting |
| Description | List of targeted age groups |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| target_gender** \| \| --- \| \| \\| Field label \\| Gender targeting \\| \\| --- \\| --- \\| \\| Description \\| Targeted gender \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Gender targeting \| \| Description \| Targeted gender \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| target_gender** |
| \| Field label \| Gender targeting \| \| --- \| --- \| \| Description \| Targeted gender \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Gender targeting |
| Description | Targeted gender |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| target_languages** \| \| --- \| \| \\| Field label \\| Language targeting \\| \\| --- \\| --- \\| \\| Description \\| List of targeted languages \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Language targeting \| \| Description \| List of targeted languages \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| target_languages** |
| \| Field label \| Language targeting \| \| --- \| --- \| \| Description \| List of targeted languages \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Language targeting |
| Description | List of targeted languages |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| target_operation_system** \| \| --- \| \| \\| Field label \\| Operating system targeting \\| \\| --- \\| --- \\| \\| Description \\| List of targeted operating systems \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system targeting \| \| Description \| List of targeted operating systems \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| target_operation_system** |
| \| Field label \| Operating system targeting \| \| --- \| --- \| \| Description \| List of targeted operating systems \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Operating system targeting |
| Description | List of targeted operating systems |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| target_connection_type** \| \| --- \| \| \\| Field label \\| Connection type targeting \\| \\| --- \\| --- \\| \\| Description \\| List of targeted connection types \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Connection type targeting \| \| Description \| List of targeted connection types \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| target_connection_type** |
| \| Field label \| Connection type targeting \| \| --- \| --- \| \| Description \| List of targeted connection types \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Connection type targeting |
| Description | List of targeted connection types |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| target_device_price** \| \| --- \| \| \\| Field label \\| Device price targeting \\| \\| --- \\| --- \\| \\| Description \\| Targeted device price in USD, for example: [0,300] represents price range is from $0 to $300 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device price targeting \| \| Description \| Targeted device price in USD, for example: [0,300] represents price range is from $0 to $300 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| target_device_price** |
| \| Field label \| Device price targeting \| \| --- \| --- \| \| Description \| Targeted device price in USD, for example: [0,300] represents price range is from $0 to $300 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Device price targeting |
| Description | Targeted device price in USD, for example: [0,300] represents price range is from $0 to $300 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| target_android_osv** \| \| --- \| \| \\| Field label \\| Minimum Android version \\| \\| --- \\| --- \\| \\| Description \\| Targeted audience minimum Android version \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Minimum Android version \| \| Description \| Targeted audience minimum Android version \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| target_android_osv** |
| \| Field label \| Minimum Android version \| \| --- \| --- \| \| Description \| Targeted audience minimum Android version \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Minimum Android version |
| Description | Targeted audience minimum Android version |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| target_ios_osv** \| \| --- \| \| \\| Field label \\| Minimum iOS version \\| \\| --- \\| --- \\| \\| Description \\| Targeted audience minimum iOS version \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Minimum iOS version \| \| Description \| Targeted audience minimum iOS version \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| target_ios_osv** |
| \| Field label \| Minimum iOS version \| \| --- \| --- \| \| Description \| Targeted audience minimum iOS version \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Minimum iOS version |
| Description | Targeted audience minimum iOS version |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### TIME

| \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today** |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year** |
| \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Description | Year, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeek** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Description \| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeek** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Description | Year of week for US-style Sunday-Saturday weeks, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeekIso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Description \| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeekIso** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Description | Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearMonth** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| yearMonth** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Description | Year and month, e.g. 2017\|06 |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month** |
| \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Description | Month, e.g. 6 |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| yearWeek** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| yearWeek** |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Description | Year and week for US-style Sunday-Saturday weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| yearWeekIso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| yearWeekIso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Description | Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Description | US week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| weekIso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| weekIso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Description | ISO week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| dayOfMonth** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month, e.g. 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| dayOfMonth** |
| \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Description | Day of month, e.g. 2 |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| dayOfWeekName** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| dayOfWeekName** |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Description | Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| dayOfWeekNameIso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| dayOfWeekNameIso** |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Description | Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| hour** \| \| --- \| \| \\| Field label \\| Hour \\| \\| --- \\| --- \\| \\| Description \\| Hour in a 24-hour clock, e.g. 18 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hour](/apidocs/field-data-types#time) \\| \| \| Field label \| Hour \| \| Description \| Hour in a 24-hour clock, e.g. 18 \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| |
| hour** |
| \| Field label \| Hour \| \| --- \| --- \| \| Description \| Hour in a 24-hour clock, e.g. 18 \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| |
| Field label | Hour |
| Description | Hour in a 24-hour clock, e.g. 18 |
| Field type | dimension |
| Data type | [string.time.hour](/apidocs/field-data-types#time) |

### VIDEO

| \| video_play_actions** \| \| --- \| \| \\| Field label \\| Video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video starts to play. Replays will not be counted \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views \| \| Description \| The number of times your video starts to play. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video_play_actions** |
| \| Field label \| Video views \| \| --- \| --- \| \| Description \| The number of times your video starts to play. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views |
| Description | The number of times your video starts to play. Replays will not be counted |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_watched_2s** \| \| --- \| \| \\| Field label \\| 2-second video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video played for at least 2 seconds. Replays will not be counted \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 2-second video views \| \| Description \| The number of times your video played for at least 2 seconds. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_watched_2s** |
| \| Field label \| 2-second video views \| \| --- \| --- \| \| Description \| The number of times your video played for at least 2 seconds. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 2-second video views |
| Description | The number of times your video played for at least 2 seconds. Replays will not be counted |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_watched_6s** \| \| --- \| \| \\| Field label \\| 6-second video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 6-second video views \| \| Description \| The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_watched_6s** |
| \| Field label \| 6-second video views \| \| --- \| --- \| \| Description \| The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 6-second video views |
| Description | The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| average_video_play** \| \| --- \| \| \\| Field label \\| Avg watch time per video view \\| \\| --- \\| --- \\| \\| Description \\| The average time your video was played per single video view, including any time spent replaying the video \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Avg watch time per video view \| \| Description \| The average time your video was played per single video view, including any time spent replaying the video \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| average_video_play** |
| \| Field label \| Avg watch time per video view \| \| --- \| --- \| \| Description \| The average time your video was played per single video view, including any time spent replaying the video \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Avg watch time per video view |
| Description | The average time your video was played per single video view, including any time spent replaying the video |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| average_video_play_per_user** \| \| --- \| \| \\| Field label \\| Avg watch time per person \\| \\| --- \\| --- \\| \\| Description \\| The average time your video was played per person, including any time spent replaying the video. This metric is estimated \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Avg watch time per person \| \| Description \| The average time your video was played per person, including any time spent replaying the video. This metric is estimated \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| average_video_play_per_user** |
| \| Field label \| Avg watch time per person \| \| --- \| --- \| \| Description \| The average time your video was played per person, including any time spent replaying the video. This metric is estimated \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Avg watch time per person |
| Description | The average time your video was played per person, including any time spent replaying the video. This metric is estimated |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| video_views_p25** \| \| --- \| \| \\| Field label \\| Video views at 25% \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was played at 25% of its length. Replays will not be counted \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 25% \| \| Description \| The number of times your video was played at 25% of its length. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_views_p25** |
| \| Field label \| Video views at 25% \| \| --- \| --- \| \| Description \| The number of times your video was played at 25% of its length. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views at 25% |
| Description | The number of times your video was played at 25% of its length. Replays will not be counted |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_views_p50** \| \| --- \| \| \\| Field label \\| Video views at 50% \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was played at 50% of its length. Replays will not be counted \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 50% \| \| Description \| The number of times your video was played at 50% of its length. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_views_p50** |
| \| Field label \| Video views at 50% \| \| --- \| --- \| \| Description \| The number of times your video was played at 50% of its length. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views at 50% |
| Description | The number of times your video was played at 50% of its length. Replays will not be counted |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_views_p75** \| \| --- \| \| \\| Field label \\| Video views at 75% \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was played at 75% of its length. Replays will not be counted \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 75% \| \| Description \| The number of times your video was played at 75% of its length. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_views_p75** |
| \| Field label \| Video views at 75% \| \| --- \| --- \| \| Description \| The number of times your video was played at 75% of its length. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views at 75% |
| Description | The number of times your video was played at 75% of its length. Replays will not be counted |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_views_p100** \| \| --- \| \| \\| Field label \\| Video views at 100% \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was played at 100% of its length. Replays will not be counted \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 100% \| \| Description \| The number of times your video was played at 100% of its length. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_views_p100** |
| \| Field label \| Video views at 100% \| \| --- \| --- \| \| Description \| The number of times your video was played at 100% of its length. Replays will not be counted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views at 100% |
| Description | The number of times your video was played at 100% of its length. Replays will not be counted |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| engaged_view** \| \| --- \| \| \\| Field label \\| 6-second video views (focused view) \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video has been played at least 6 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad. Engagements to be measured: Likes, shares, follows, profile visits, clicks, hashtag clicks, music clicks, anchor clicks, and interactive add-ons activity clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 6-second video views (focused view) \| \| Description \| The number of times your video has been played at least 6 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad. Engagements to be measured: Likes, shares, follows, profile visits, clicks, hashtag clicks, music clicks, anchor clicks, and interactive add-ons activity clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| engaged_view** |
| \| Field label \| 6-second video views (focused view) \| \| --- \| --- \| \| Description \| The number of times your video has been played at least 6 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad. Engagements to be measured: Likes, shares, follows, profile visits, clicks, hashtag clicks, music clicks, anchor clicks, and interactive add-ons activity clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 6-second video views (focused view) |
| Description | The number of times your video has been played at least 6 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad. Engagements to be measured: Likes, shares, follows, profile visits, clicks, hashtag clicks, music clicks, anchor clicks, and interactive add-ons activity clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| engaged_view_15s** \| \| --- \| \| \\| Field label \\| 15-second video views (focused view) \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video has been played at least 15 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 15-second video views (focused view) \| \| Description \| The number of times your video has been played at least 15 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| engaged_view_15s** |
| \| Field label \| 15-second video views (focused view) \| \| --- \| --- \| \| Description \| The number of times your video has been played at least 15 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 15-second video views (focused view) |
| Description | The number of times your video has been played at least 15 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### WEBSITE EVENTS

| \| total_pageview** \| \| --- \| \| \\| Field label \\| Page views (website) \\| \\| --- \\| --- \\| \\| Description \\| Number of page view events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views (website) \| \| Description \| Number of page view events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| total_pageview** |
| \| Field label \| Page views (website) \| \| --- \| --- \| \| Description \| Number of page view events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page views (website) |
| Description | Number of page view events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_pageview** \| \| --- \| \| \\| Field label \\| Cost per page view (website) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per page view event. Calculated by Cost / Page views (website) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cost per page view (website) \| \| Description \| Average cost per page view event. Calculated by Cost / Page views (website) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cost_per_pageview** |
| \| Field label \| Cost per page view (website) \| \| --- \| --- \| \| Description \| Average cost per page view event. Calculated by Cost / Page views (website) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Cost per page view (website) |
| Description | Average cost per page view event. Calculated by Cost / Page views (website) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| pageview_rate** \| \| --- \| \| \\| Field label \\| Page view rate (website) \\| \\| --- \\| --- \\| \\| Description \\| Percentage of page view events out of all click events. Calculated by Page views (website) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page view rate (website) \| \| Description \| Percentage of page view events out of all click events. Calculated by Page views (website) / Clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| pageview_rate** |
| \| Field label \| Page view rate (website) \| \| --- \| --- \| \| Description \| Percentage of page view events out of all click events. Calculated by Page views (website) / Clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page view rate (website) |
| Description | Percentage of page view events out of all click events. Calculated by Page views (website) / Clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| pageview_rate_calc** \| \| --- \| \| \\| Field label \\| Page view rate (website) \\| \\| --- \\| --- \\| \\| Description \\| Percentage of page view events out of all click events. Calculated by Page views (website) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Page view rate (website) \| \| Description \| Percentage of page view events out of all click events. Calculated by Page views (website) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| pageview_rate_calc** |
| \| Field label \| Page view rate (website) \| \| --- \| --- \| \| Description \| Percentage of page view events out of all click events. Calculated by Page views (website) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Page view rate (website) |
| Description | Percentage of page view events out of all click events. Calculated by Page views (website) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| avg_value_per_pageview** \| \| --- \| \| \\| Field label \\| Value per page view (website) \\| \\| --- \\| --- \\| \\| Description \\| Average value returned from each page view event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per page view (website) \| \| Description \| Average value returned from each page view event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| avg_value_per_pageview** |
| \| Field label \| Value per page view (website) \| \| --- \| --- \| \| Description \| Average value returned from each page view event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per page view (website) |
| Description | Average value returned from each page view event |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_value_per_pageview** \| \| --- \| \| \\| Field label \\| Total page view value (website) \\| \\| --- \\| --- \\| \\| Description \\| Total value returned from all page view events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total page view value (website) \| \| Description \| Total value returned from all page view events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_value_per_pageview** |
| \| Field label \| Total page view value (website) \| \| --- \| --- \| \| Description \| Total value returned from all page view events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total page view value (website) |
| Description | Total value returned from all page view events |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| on_web_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Adds to wishlist (website) \\| \\| --- \\| --- \\| \\| Description \\| The number of website add to wishlist actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Adds to wishlist (website) \| \| Description \| The number of website add to wishlist actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| on_web_add_to_wishlist** |
| \| Field label \| Adds to wishlist (website) \| \| --- \| --- \| \| Description \| The number of website add to wishlist actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Adds to wishlist (website) |
| Description | The number of website add to wishlist actions attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_on_web_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Cost per add to wishlist (website) \\| \\| --- \\| --- \\| \\| Description \\| The average cost per website add to wishlist action attributed to your ads. Calculated by Cost / Adds to wishlist (website) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add to wishlist (website) \| \| Description \| The average cost per website add to wishlist action attributed to your ads. Calculated by Cost / Adds to wishlist (website) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_on_web_add_to_wishlist** |
| \| Field label \| Cost per add to wishlist (website) \| \| --- \| --- \| \| Description \| The average cost per website add to wishlist action attributed to your ads. Calculated by Cost / Adds to wishlist (website) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add to wishlist (website) |
| Description | The average cost per website add to wishlist action attributed to your ads. Calculated by Cost / Adds to wishlist (website) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| on_web_add_to_wishlist_per_click** \| \| --- \| \| \\| Field label \\| Unique add to wishlist rate (website) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of website add to wishlist actions from all clicks attributed to your ads. Calculated by Adds to wishlist (website) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique add to wishlist rate (website) \| \| Description \| The percentage of website add to wishlist actions from all clicks attributed to your ads. Calculated by Adds to wishlist (website) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| on_web_add_to_wishlist_per_click** |
| \| Field label \| Unique add to wishlist rate (website) \| \| --- \| --- \| \| Description \| The percentage of website add to wishlist actions from all clicks attributed to your ads. Calculated by Adds to wishlist (website) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique add to wishlist rate (website) |
| Description | The percentage of website add to wishlist actions from all clicks attributed to your ads. Calculated by Adds to wishlist (website) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| value_per_on_web_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Value per add to wishlist (website) \\| \\| --- \\| --- \\| \\| Description \\| The average value per website add to wishlist action attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Value per add to wishlist (website) \| \| Description \| The average value per website add to wishlist action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| value_per_on_web_add_to_wishlist** |
| \| Field label \| Value per add to wishlist (website) \| \| --- \| --- \| \| Description \| The average value per website add to wishlist action attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Value per add to wishlist (website) |
| Description | The average value per website add to wishlist action attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_on_web_add_to_wishlist_value** \| \| --- \| \| \\| Field label \\| Add to wishlist value (website) \\| \\| --- \\| --- \\| \\| Description \\| The total value of website add to wishlist actions attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Add to wishlist value (website) \| \| Description \| The total value of website add to wishlist actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_on_web_add_to_wishlist_value** |
| \| Field label \| Add to wishlist value (website) \| \| --- \| --- \| \| Description \| The total value of website add to wishlist actions attributed to your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Add to wishlist value (website) |
| Description | The total value of website add to wishlist actions attributed to your ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |