The Trade Desk data warehouse table groups

  • Updated on Dec 10, 2025
  • Published on Aug 5, 2025
Prev Next

Table: AD_GROUP

AdGroupAreFutureKoaFeaturesEnabled
Display name Ad group Koa features enabled
Description Whether future Koa features will be enabled for this Ad Group automatically
Field type dimension
Data type bool
AdGroupAvailability
Display name Ad group availability
Description Whether the ad group is active and available for normal operation or archived and hidden from normal view
Field type dimension
Data type string.text.value
AdGroupBaseBidCpmAdvCurrency
Display name Ad group base bid CPM (adv currency)
Description Ad group base bid clicks per thousand impressions in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupBudgetAdvCurrency
Display name Ad group budget (adv currency)
Description Ad group budget in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupBudgetInImpressions
Display name Ad group budget in impressions
Description Ad group budget in impressions
Field type dimension
Data type int.number.value
AdGroupCreated
Display name Ad group created date
Description The date the ad group was created
Field type dimension
Data type string.time.date
AdGroupCustomLabels
Display name Ad group labels
Description Custom labels assigned to this ad group
Field type dimension
Data type string.text.value
AdGroupDailyCapAdvCurrency
Display name Ad group daily cap (adv currency)
Description Ad group daily cap in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupDailyCapInImpressions
Display name Ad group daily cap in impressions
Description Ad group daily cap in impressions
Field type dimension
Data type int.number.value
AdGroupDailyTargetAdvCurrency
Display name Ad group daily target (adv currency)
Description Ad group daily target in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupDailyTargetInImpressions
Display name Ad group daily target in impressions
Description Ad group daily target in impressions
Field type dimension
Data type int.number.value
AdGroupDescription
Display name Ad group description
Description Description of the ad group
Field type dimension
Data type string.text.value
AdGroupId
Display name Ad group ID
Description ID of the ad group
Field type dimension
Data type string.text.value
AdGroupIntegerID
Display name Ad group integer ID
Description ID (integer) of the ad group. Please note that this field will be removed on 2021-10-19
Field type dimension
Data type string.text.value
AdGroupIsClassic
Display name Ad group is classic
Description If true, this ad group's settings will be shown using the Classic UI instead of the Megagon UI
Field type dimension
Data type bool
AdGroupIsEnabled
Display name Ad group enabled
Description Whether the ad group is enabled to spend
Field type dimension
Data type bool
AdGroupIsHighFillRate
Display name Ad group is high fill rate
Description Whether the ad group is a high fill rate ad group
Field type dimension
Data type bool
AdGroupName
Display name Ad group name
Description Name of the ad group
Field type dimension
Data type string.text.value
AdGroupPredictiveClearingEnabled
Display name Ad group predictive clearing
Description Whether predictive clearing is enabled/disabled for this ad group
Field type dimension
Data type bool
AdGroupUpdated
Display name Ad group updated date
Description The date the ad group was last updated
Field type dimension
Data type string.time.date
AdGroupUseIdentityAlliance
Display name Ad group identity alliance
Description Whether the selection of the cross device graphs used to extend the ad group's targeting is controlled by the system
Field type dimension
Data type bool
AdvertiserAvailability
Display name Advertiser availability
Description Availability state of the advertiser
Field type dimension
Data type string.text.value
AdvertiserCostAdvCurrency
Display name Advertiser cost (adv currency)
Description Advertiser cost in advertiser's currency
Field type metric
Data type float.currency.value
AdvertiserCostPartnerCurrency
Display name Advertiser cost (partner currency)
Description Advertiser cost in partner's currency
Field type metric
Data type float.currency.value
AdvertiserCostUSD
Display name Advertiser cost (USD)
Description Advertiser cost in USD
Field type metric
Data type float.currency.value
AdvertiserCurrencyCode
Display name Advertiser currency code
Description Three-letter currency code of the advertiser
Field type dimension
Data type string.currency.code
AdvertiserDescription
Display name Advertiser description
Description Description of the advertiser
Field type dimension
Data type string.text.value
AdvertiserDomainAddress
Display name Advertiser domain address
Description The domain address (including http:// or https://) for the advertiser
Field type dimension
Data type string.text.url
AdvertiserId
Display name Advertiser ID
Description ID of the advertiser
Field type dimension
Data type string.text.value
AdvertiserIgnoreReferralUrlInConversion
Display name Advertiser's referral URL ignored in conversion
Description Whether or not conversions with deduplication key different only in referral url are considered duplicates for the advertiser
Field type dimension
Data type bool
AdvertiserIntegerID
Display name Advertiser integer ID
Description ID (integer) of the advertiser. Please note that this field will be removed on 2021-10-19
Field type dimension
Data type string.text.value
AdvertiserIsDimensionalBiddingModeSupported
Display name Advertiser dimensional bidding supported
Description Whether or not dimensional bidding mode (Megagon) mode is supported for the advertiser
Field type dimension
Data type bool
AdvertiserKeywords
Display name Advertiser keywords
Description Keywords that classify the advertiser
Field type dimension
Data type string.text.value
AdvertiserLogoUrl
Display name Advertiser logo URL
Description URL for the Advertiser's logo or brand image
Field type dimension
Data type string.text.url
AdvertiserName
Display name Advertiser name
Description Name of the advertiser
Field type dimension
Data type string.text.value
Bids
Display name Bids
Description Number of bids
Field type metric
Data type int.number.value
CampaignAutoAllocatorEnabled
Display name Campaign auto allocator enabled
Description Whether auto allocator is enabled or not
Field type dimension
Data type bool
CampaignAutoPrioritizationEnabled
Display name Campaign auto prioritization enabled
Description Flag that allows the system to auto prioritize ad groups when AutoAllocator™ is turned on
Field type dimension
Data type bool
CampaignAvailability
Display name Campaign availability
Description Availability of the campaign
Field type dimension
Data type string.text.value
CampaignBudgetAmount
Display name Campaign budget amount
Description The maximum amount the campaign may spend
Field type dimension
Data type float.currency.value
CampaignBudgetCurrency
Display name Campaign budget currency
Description Budget currency of the campaign
Field type dimension
Data type string.currency.code
CampaignBudgetInImpressions
Display name Campaign budget in impressions
Description The maximum amount of impressions the campaign should buy
Field type dimension
Data type string.text.value
CampaignCreated
Display name Campaign created date
Description The date the campaign was created
Field type dimension
Data type string.time.date
CampaignCtvTargetingAndAttribution
Display name Campaign CTV targeting/attribution
Description Flag that extends audience to include Connected TV (CTV) devices and include CTV in standard attribution
Field type dimension
Data type bool
CampaignCustomCPAClickWeight
Display name Campaign CPA click weight
Description Weight to assign to click through pixels when calculating custom CPA
Field type dimension
Data type string.text.value
CampaignCustomCPAViewthroughWeight
Display name Campaign CPA view weight
Description Weight to assign to view pixels when calculating custom CPA
Field type dimension
Data type string.text.value
CampaignCustomLabels
Display name Campaign labels
Description Custom labels assigned to this campaign
Field type dimension
Data type string.text.value
CampaignDailyBudgetAmount
Display name Campaign daily budget amount
Description The total amount the campaign should spend in a single day, if able
Field type dimension
Data type float.currency.value
CampaignDailyBudgetCurrency
Display name Campaign daily budget currency
Description Daily budget currency of the campaign
Field type dimension
Data type string.currency.code
CampaignDailyBudgetInImpressions
Display name Campaign daily budget in impressions
Description The total number of impressions the campaign should buy in a single day, if able
Field type dimension
Data type string.text.value
CampaignDescription
Display name Campaign description
Description Description of the campaign
Field type dimension
Data type string.text.value
CampaignEnd
Display name Campaign end date
Description The date that the campaign should stop spending if it has not yet exhausted its budget
Field type dimension
Data type string.time.date
CampaignEndDatetime
Display name Campaign end date and time
Description The date and time (in UTC) that the campaign should stop spending if it has not yet exhausted its budget
Field type dimension
Data type string.time.datetime
CampaignId
Display name Campaign ID
Description ID of the campaign
Field type dimension
Data type string.text.value
CampaignIntegerID
Display name Campaign integer ID
Description ID (integer) of the campaign. Please note that this field will be removed on 2021-10-19
Field type dimension
Data type string.text.value
CampaignMinimumAdGroupSpendInAdvertiserCurrency
Display name Campaign minimum ad group spend in advertiser currency
Description Each ad group in the campaign will spend this minimum amount daily (if there's enough spend potential)
Field type dimension
Data type float.currency.value
CampaignName
Display name Campaign name
Description Name of the campaign
Field type dimension
Data type string.text.value
CampaignPacingMode
Display name Campaign pacing mode
Description Pacing mode of the campaign
Field type dimension
Data type string.text.value
CampaignStart
Display name Campaign start date
Description The date that the campaign should start spending
Field type dimension
Data type string.time.date
CampaignStartDatetime
Display name Campaign start date and time
Description The date and time (in UTC) that the campaign should start spending
Field type dimension
Data type string.time.datetime
CampaignType
Display name Campaign type
Description Type of the campaign
Field type dimension
Data type string.text.value
CampaignUpdated
Display name Campaign updated date
Description The date the campaign was last updated
Field type dimension
Data type string.time.date
Clicks
Display name Clicks
Description Number of clicks
Field type metric
Data type int.number.value
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Field type dimension
Data type string.time.date
Impressions
Display name Impressions
Description Number of impressions
Field type metric
Data type int.number.value
PartnerCostAdvCurrency
Display name Partner cost (adv currency)
Description Partner cost in advertiser's currency
Field type metric
Data type float.currency.value
PartnerCostPartnerCurrency
Display name Partner cost (partner currency)
Description Partner cost in partner's currency
Field type metric
Data type float.currency.value
PartnerCostUsd
Display name Partner cost (USD)
Description Partner cost in USD
Field type metric
Data type float.currency.value
PartnerCurrencyCode
Display name Partner currency code
Description Code of the partner currency
Field type dimension
Data type string.currency.code
PartnerId
Display name Partner ID
Description ID of the partner
Field type dimension
Data type string.text.value
PartnerIntegerID
Display name Partner integer ID
Description ID (integer) of the partner. Please note that this field will be removed on 2021-10-19
Field type dimension
Data type string.text.value
Player25Complete
Display name Player 25% complete
Description Player 25% complete views
Field type metric
Data type int.number.value
Player50Complete
Display name Player 50% complete
Description Player 50% complete views
Field type metric
Data type int.number.value
Player75Complete
Display name Player 75% complete
Description Player 75% complete views
Field type metric
Data type int.number.value
PlayerClose
Display name Player close
Description Number of times player closed
Field type metric
Data type int.number.value
PlayerCollapse
Display name Player collapse
Description Number of times player collapsed
Field type metric
Data type int.number.value
PlayerCompletedViews
Display name Player completed views
Description Player completed views
Field type metric
Data type int.number.value
PlayerEngagedViews
Display name Player engaged views
Description Number of player engaged views
Field type metric
Data type int.number.value
PlayerErrors
Display name Player errors
Description Number of player errors
Field type metric
Data type int.number.value
PlayerExpansion
Display name Player expansion
Description Number of times player expanded
Field type metric
Data type int.number.value
PlayerFullscreen
Display name Player full screen
Description Number of times player switched fullscreen
Field type metric
Data type int.number.value
PlayerInvitationAccept
Display name Player invitation accept
Description Number of times player invitation accepted
Field type metric
Data type int.number.value
PlayerMute
Display name Player mute
Description Number of times player muted
Field type metric
Data type int.number.value
PlayerPause
Display name Player pause
Description Number of times player paused
Field type metric
Data type int.number.value
PlayerResume
Display name Player resume
Description Number of times player resumed
Field type metric
Data type int.number.value
PlayerRewind
Display name Player rewind
Description Number of times player rewind
Field type metric
Data type int.number.value
PlayerSkip
Display name Player skip
Description Number of times player skiped
Field type metric
Data type int.number.value
PlayerStarts
Display name Player starts
Description Number of starts in player
Field type metric
Data type int.number.value
PlayerUnmute
Display name Player unmute
Description Number of times player unmuted
Field type metric
Data type int.number.value
PlayerViews
Display name Player views
Description Number of views in player
Field type metric
Data type int.number.value
SampledTrackedImpressions
Display name Sampled tracked impressions
Description Number of sampled tracked impressions
Field type metric
Data type int.number.value
SampledViewedImpressions
Display name Sampled viewed impressions
Description Number of sampled viewed impressions
Field type metric
Data type int.number.value
Site
Display name Site
Description Name of the site
Field type dimension
Data type string.text.value
SupplyVendor
Display name Supply vendor
Description Name of the supply vendor
Field type dimension
Data type string.text.value
TotalBidAmountAdvCurrency
Display name Total bid amount (adv currency)
Description Total bid amount in advertiser's currency
Field type metric
Data type float.currency.value
TotalBidAmountPartnerCurrency
Display name Total bid amount (partner currency)
Description Total bid amount in partner's currency
Field type metric
Data type float.currency.value
TotalBidAmountUsd
Display name Total bid amount (USD)
Description Total bid amount in USD
Field type metric
Data type float.currency.value
TotalClickConversionRevenue
Display name Click conversion revenue
Description Total click conversion revenue combining click conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalClickConversions
Display name Click conversions
Description Total click conversions combining click conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalConversionTouch
Display name Touch conversions
Description Total touch conversions combining touch conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalConversionTouchRevenue
Display name Touch conversion revenue
Description Total touch conversion revenue combining touch conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalTimeWeightedDecayConversionRevenue
Display name Time-weighted decay conversion revenue
Description Total time-weighted decay conversion revenue combining time-weighted decay conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalTimeWeightedDecayConversions
Display name Time-weighted decay conversions
Description Total time-weighted decay conversions combining time-weighted decay conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalViewThroughConversionRevenue
Display name View-through conversion revenue
Description Total view-through conversion revenue combining view-through conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalViewThroughConversions
Display name View-through conversions
Description Total view-through conversions combining view-through conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TtdCostAdvCurrency
Display name TTD cost (adv currency)
Description The Trade Desk cost in advertiser's currency
Field type metric
Data type float.currency.value
TtdCostPartnerCurrency
Display name TTD cost (partner currency)
Description The Trade Desk cost in partner's currency
Field type metric
Data type float.currency.value
TtdCostUsd
Display name TTD cost (USD)
Description The Trade Desk cost in USD
Field type metric
Data type float.currency.value

Table: AUDIENCE

AdGroupAreFutureKoaFeaturesEnabled
Display name Ad group Koa features enabled
Description Whether future Koa features will be enabled for this Ad Group automatically
Field type dimension
Data type bool
AdGroupAvailability
Display name Ad group availability
Description Whether the ad group is active and available for normal operation or archived and hidden from normal view
Field type dimension
Data type string.text.value
AdGroupBaseBidCpmAdvCurrency
Display name Ad group base bid CPM (adv currency)
Description Ad group base bid clicks per thousand impressions in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupBudgetAdvCurrency
Display name Ad group budget (adv currency)
Description Ad group budget in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupBudgetInImpressions
Display name Ad group budget in impressions
Description Ad group budget in impressions
Field type dimension
Data type int.number.value
AdGroupCreated
Display name Ad group created date
Description The date the ad group was created
Field type dimension
Data type string.time.date
AdGroupCustomLabels
Display name Ad group labels
Description Custom labels assigned to this ad group
Field type dimension
Data type string.text.value
AdGroupDailyCapAdvCurrency
Display name Ad group daily cap (adv currency)
Description Ad group daily cap in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupDailyCapInImpressions
Display name Ad group daily cap in impressions
Description Ad group daily cap in impressions
Field type dimension
Data type int.number.value
AdGroupDailyTargetAdvCurrency
Display name Ad group daily target (adv currency)
Description Ad group daily target in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupDailyTargetInImpressions
Display name Ad group daily target in impressions
Description Ad group daily target in impressions
Field type dimension
Data type int.number.value
AdGroupDescription
Display name Ad group description
Description Description of the ad group
Field type dimension
Data type string.text.value
AdGroupId
Display name Ad group ID
Description ID of the ad group
Field type dimension
Data type string.text.value
AdGroupIsClassic
Display name Ad group is classic
Description If true, this ad group's settings will be shown using the Classic UI instead of the Megagon UI
Field type dimension
Data type bool
AdGroupIsEnabled
Display name Ad group enabled
Description Whether the ad group is enabled to spend
Field type dimension
Data type bool
AdGroupIsHighFillRate
Display name Ad group is high fill rate
Description Whether the ad group is a high fill rate ad group
Field type dimension
Data type bool
AdGroupName
Display name Ad group name
Description Name of the ad group
Field type dimension
Data type string.text.value
AdGroupPredictiveClearingEnabled
Display name Ad group predictive clearing
Description Whether predictive clearing is enabled/disabled for this ad group
Field type dimension
Data type bool
AdGroupUpdated
Display name Ad group updated date
Description The date the ad group was last updated
Field type dimension
Data type string.time.date
AdGroupUseIdentityAlliance
Display name Ad group identity alliance
Description Whether the selection of the cross device graphs used to extend the ad group's targeting is controlled by the system
Field type dimension
Data type bool
AdvertiserAvailability
Display name Advertiser availability
Description Availability state of the advertiser
Field type dimension
Data type string.text.value
AdvertiserCostAdvCurrency
Display name Advertiser cost (adv currency)
Description Advertiser cost in advertiser's currency
Field type metric
Data type float.currency.value
AdvertiserCostPartnerCurrency
Display name Advertiser cost (partner currency)
Description Advertiser cost in partner's currency
Field type metric
Data type float.currency.value
AdvertiserCostUSD
Display name Advertiser cost (USD)
Description Advertiser cost in USD
Field type metric
Data type float.currency.value
AdvertiserCurrencyCode
Display name Advertiser currency code
Description Three-letter currency code of the advertiser
Field type dimension
Data type string.currency.code
AdvertiserDescription
Display name Advertiser description
Description Description of the advertiser
Field type dimension
Data type string.text.value
AdvertiserDomainAddress
Display name Advertiser domain address
Description The domain address (including http:// or https://) for the advertiser
Field type dimension
Data type string.text.url
AdvertiserId
Display name Advertiser ID
Description ID of the advertiser
Field type dimension
Data type string.text.value
AdvertiserIgnoreReferralUrlInConversion
Display name Advertiser's referral URL ignored in conversion
Description Whether or not conversions with deduplication key different only in referral url are considered duplicates for the advertiser
Field type dimension
Data type bool
AdvertiserIsDimensionalBiddingModeSupported
Display name Advertiser dimensional bidding supported
Description Whether or not dimensional bidding mode (Megagon) mode is supported for the advertiser
Field type dimension
Data type bool
AdvertiserKeywords
Display name Advertiser keywords
Description Keywords that classify the advertiser
Field type dimension
Data type string.text.value
AdvertiserLogoUrl
Display name Advertiser logo URL
Description URL for the Advertiser's logo or brand image
Field type dimension
Data type string.text.url
AdvertiserName
Display name Advertiser name
Description Name of the advertiser
Field type dimension
Data type string.text.value
AudienceDescription
Display name Audience description
Description Description of the audience
Field type dimension
Data type string.text.value
AudienceGeoForCounts
Display name Audience geo for counts
Description The geo (country or continent) that the counts for this audience should be filtered to
Field type dimension
Data type string.text.value
AudienceHouseholdCount
Display name Audience household count
Description The number of households in this audience
Field type dimension
Data type string.text.value
AudienceID
Display name Audience ID
Description ID of the audience
Field type dimension
Data type string.text.value
AudienceIsAutoGenerated
Display name Audience auto generated
Description Indicates if this audience was automatically generated by The Trade Desk platform
Field type dimension
Data type bool
AudienceName
Display name Audience name
Description Name of the audience
Field type dimension
Data type string.text.value
AudiencePersonsCount
Display name Audience persons count
Description The number of persons in the audience
Field type dimension
Data type string.text.value
AudienceUniqueUserCount
Display name Audience unique user count
Description The number of devices/browsers in the audience
Field type dimension
Data type string.text.value
Bids
Display name Bids
Description Number of bids
Field type metric
Data type int.number.value
CampaignAutoAllocatorEnabled
Display name Campaign auto allocator enabled
Description Whether auto allocator is enabled or not
Field type dimension
Data type bool
CampaignAutoPrioritizationEnabled
Display name Campaign auto prioritization enabled
Description Flag that allows the system to auto prioritize ad groups when AutoAllocator™ is turned on
Field type dimension
Data type bool
CampaignAvailability
Display name Campaign availability
Description Availability of the campaign
Field type dimension
Data type string.text.value
CampaignBudgetAmount
Display name Campaign budget amount
Description The maximum amount the campaign may spend
Field type dimension
Data type float.currency.value
CampaignBudgetCurrency
Display name Campaign budget currency
Description Budget currency of the campaign
Field type dimension
Data type string.currency.code
CampaignBudgetInImpressions
Display name Campaign budget in impressions
Description The maximum amount of impressions the campaign should buy
Field type dimension
Data type string.text.value
CampaignCreated
Display name Campaign created date
Description The date the campaign was created
Field type dimension
Data type string.time.date
CampaignCtvTargetingAndAttribution
Display name Campaign CTV targeting/attribution
Description Flag that extends audience to include Connected TV (CTV) devices and include CTV in standard attribution
Field type dimension
Data type bool
CampaignCustomCPAClickWeight
Display name Campaign CPA click weight
Description Weight to assign to click through pixels when calculating custom CPA
Field type dimension
Data type string.text.value
CampaignCustomCPAViewthroughWeight
Display name Campaign CPA view weight
Description Weight to assign to view pixels when calculating custom CPA
Field type dimension
Data type string.text.value
CampaignCustomLabels
Display name Campaign labels
Description Custom labels assigned to this campaign
Field type dimension
Data type string.text.value
CampaignDailyBudgetAmount
Display name Campaign daily budget amount
Description The total amount the campaign should spend in a single day, if able
Field type dimension
Data type float.currency.value
CampaignDailyBudgetCurrency
Display name Campaign daily budget currency
Description Daily budget currency of the campaign
Field type dimension
Data type string.currency.code
CampaignDailyBudgetInImpressions
Display name Campaign daily budget in impressions
Description The total number of impressions the campaign should buy in a single day, if able
Field type dimension
Data type string.text.value
CampaignDescription
Display name Campaign description
Description Description of the campaign
Field type dimension
Data type string.text.value
CampaignEnd
Display name Campaign end date
Description The date that the campaign should stop spending if it has not yet exhausted its budget
Field type dimension
Data type string.time.date
CampaignEndDatetime
Display name Campaign end date and time
Description The date and time (in UTC) that the campaign should stop spending if it has not yet exhausted its budget
Field type dimension
Data type string.time.datetime
CampaignId
Display name Campaign ID
Description ID of the campaign
Field type dimension
Data type string.text.value
CampaignMinimumAdGroupSpendInAdvertiserCurrency
Display name Campaign minimum ad group spend in advertiser currency
Description Each ad group in the campaign will spend this minimum amount daily (if there's enough spend potential)
Field type dimension
Data type float.currency.value
CampaignName
Display name Campaign name
Description Name of the campaign
Field type dimension
Data type string.text.value
CampaignPacingMode
Display name Campaign pacing mode
Description Pacing mode of the campaign
Field type dimension
Data type string.text.value
CampaignStart
Display name Campaign start date
Description The date that the campaign should start spending
Field type dimension
Data type string.time.date
CampaignStartDatetime
Display name Campaign start date and time
Description The date and time (in UTC) that the campaign should start spending
Field type dimension
Data type string.time.datetime
CampaignType
Display name Campaign type
Description Type of the campaign
Field type dimension
Data type string.text.value
CampaignUpdated
Display name Campaign updated date
Description The date the campaign was last updated
Field type dimension
Data type string.time.date
Clicks
Display name Clicks
Description Number of clicks
Field type metric
Data type int.number.value
CpaTouch
Display name Cost per touch conversion
Description Cost per touch conversion from conversion pixels 01-06. Calculated from advertiser cost in advertiser currency
Field type metric
Data type float.currency.value
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Field type dimension
Data type string.time.date
DealId
Display name Deal ID
Description ID of the deal
Field type dimension
Data type string.text.value
Impressions
Display name Impressions
Description Number of impressions
Field type metric
Data type int.number.value
PartnerCostAdvCurrency
Display name Partner cost (adv currency)
Description Partner cost in advertiser's currency
Field type metric
Data type float.currency.value
PartnerCostPartnerCurrency
Display name Partner cost (partner currency)
Description Partner cost in partner's currency
Field type metric
Data type float.currency.value
PartnerCostUsd
Display name Partner cost (USD)
Description Partner cost in USD
Field type metric
Data type float.currency.value
PartnerId
Display name Partner ID
Description ID of the partner
Field type dimension
Data type string.text.value
Player25Complete
Display name Player 25% complete
Description Player 25% complete views
Field type metric
Data type int.number.value
Player50Complete
Display name Player 50% complete
Description Player 50% complete views
Field type metric
Data type int.number.value
Player75Complete
Display name Player 75% complete
Description Player 75% complete views
Field type metric
Data type int.number.value
PlayerClose
Display name Player close
Description Number of times player closed
Field type metric
Data type int.number.value
PlayerCollapse
Display name Player collapse
Description Number of times player collapsed
Field type metric
Data type int.number.value
PlayerCompletedViews
Display name Player completed views
Description Player completed views
Field type metric
Data type int.number.value
PlayerEngagedViews
Display name Player engaged views
Description Number of player engaged views
Field type metric
Data type int.number.value
PlayerErrors
Display name Player errors
Description Number of player errors
Field type metric
Data type int.number.value
PlayerExpansion
Display name Player expansion
Description Number of times player expanded
Field type metric
Data type int.number.value
PlayerFullscreen
Display name Player full screen
Description Number of times player switched fullscreen
Field type metric
Data type int.number.value
PlayerInvitationAccept
Display name Player invitation accept
Description Number of times player invitation accepted
Field type metric
Data type int.number.value
PlayerMute
Display name Player mute
Description Number of times player muted
Field type metric
Data type int.number.value
PlayerPause
Display name Player pause
Description Number of times player paused
Field type metric
Data type int.number.value
PlayerResume
Display name Player resume
Description Number of times player resumed
Field type metric
Data type int.number.value
PlayerRewind
Display name Player rewind
Description Number of times player rewind
Field type metric
Data type int.number.value
PlayerSkip
Display name Player skip
Description Number of times player skiped
Field type metric
Data type int.number.value
PlayerStarts
Display name Player starts
Description Number of starts in player
Field type metric
Data type int.number.value
PlayerUnmute
Display name Player unmute
Description Number of times player unmuted
Field type metric
Data type int.number.value
PlayerViews
Display name Player views
Description Number of views in player
Field type metric
Data type int.number.value
SampledTrackedImpressions
Display name Sampled tracked impressions
Description Number of sampled tracked impressions
Field type metric
Data type int.number.value
SampledViewedImpressions
Display name Sampled viewed impressions
Description Number of sampled viewed impressions
Field type metric
Data type int.number.value
TotalBidAmountAdvCurrency
Display name Total bid amount (adv currency)
Description Total bid amount in advertiser's currency
Field type metric
Data type float.currency.value
TotalBidAmountPartnerCurrency
Display name Total bid amount (partner currency)
Description Total bid amount in partner's currency
Field type metric
Data type float.currency.value
TotalBidAmountUsd
Display name Total bid amount (USD)
Description Total bid amount in USD
Field type metric
Data type float.currency.value
TotalClickConversionRevenue
Display name Click conversion revenue
Description Total click conversion revenue combining click conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalClickConversions
Display name Click conversions
Description Total click conversions combining click conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalConversionTouch
Display name Touch conversions
Description Total touch conversions combining touch conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalConversionTouchRevenue
Display name Touch conversion revenue
Description Total touch conversion revenue combining touch conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalTimeWeightedDecayConversionRevenue
Display name Time-weighted decay conversion revenue
Description Total time-weighted decay conversion revenue combining time-weighted decay conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalTimeWeightedDecayConversions
Display name Time-weighted decay conversions
Description Total time-weighted decay conversions combining time-weighted decay conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalViewThroughConversionRevenue
Display name View-through conversion revenue
Description Total view-through conversion revenue combining view-through conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalViewThroughConversions
Display name View-through conversions
Description Total view-through conversions combining view-through conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TtdCostAdvCurrency
Display name TTD cost (adv currency)
Description The Trade Desk cost in advertiser's currency
Field type metric
Data type float.currency.value
TtdCostPartnerCurrency
Display name TTD cost (partner currency)
Description The Trade Desk cost in partner's currency
Field type metric
Data type float.currency.value
TtdCostUsd
Display name TTD cost (USD)
Description The Trade Desk cost in USD
Field type metric
Data type float.currency.value

Table: AD

AdFormat
Display name Ad format
Description Ad format (width x height)
Field type dimension
Data type string.text.value
AdGroupAreFutureKoaFeaturesEnabled
Display name Ad group Koa features enabled
Description Whether future Koa features will be enabled for this Ad Group automatically
Field type dimension
Data type bool
AdGroupAvailability
Display name Ad group availability
Description Whether the ad group is active and available for normal operation or archived and hidden from normal view
Field type dimension
Data type string.text.value
AdGroupBaseBidCpmAdvCurrency
Display name Ad group base bid CPM (adv currency)
Description Ad group base bid clicks per thousand impressions in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupBudgetAdvCurrency
Display name Ad group budget (adv currency)
Description Ad group budget in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupBudgetInImpressions
Display name Ad group budget in impressions
Description Ad group budget in impressions
Field type dimension
Data type int.number.value
AdGroupCreated
Display name Ad group created date
Description The date the ad group was created
Field type dimension
Data type string.time.date
AdGroupCustomLabels
Display name Ad group labels
Description Custom labels assigned to this ad group
Field type dimension
Data type string.text.value
AdGroupDailyCapAdvCurrency
Display name Ad group daily cap (adv currency)
Description Ad group daily cap in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupDailyCapInImpressions
Display name Ad group daily cap in impressions
Description Ad group daily cap in impressions
Field type dimension
Data type int.number.value
AdGroupDailyTargetAdvCurrency
Display name Ad group daily target (adv currency)
Description Ad group daily target in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupDailyTargetInImpressions
Display name Ad group daily target in impressions
Description Ad group daily target in impressions
Field type dimension
Data type int.number.value
AdGroupDescription
Display name Ad group description
Description Description of the ad group
Field type dimension
Data type string.text.value
AdGroupId
Display name Ad group ID
Description ID of the ad group
Field type dimension
Data type string.text.value
AdGroupIsClassic
Display name Ad group is classic
Description If true, this ad group's settings will be shown using the Classic UI instead of the Megagon UI
Field type dimension
Data type bool
AdGroupIsEnabled
Display name Ad group enabled
Description Whether the ad group is enabled to spend
Field type dimension
Data type bool
AdGroupIsHighFillRate
Display name Ad group is high fill rate
Description Whether the ad group is a high fill rate ad group
Field type dimension
Data type bool
AdGroupName
Display name Ad group name
Description Name of the ad group
Field type dimension
Data type string.text.value
AdGroupPredictiveClearingEnabled
Display name Ad group predictive clearing
Description Whether predictive clearing is enabled/disabled for this ad group
Field type dimension
Data type bool
AdGroupUpdated
Display name Ad group updated date
Description The date the ad group was last updated
Field type dimension
Data type string.time.date
AdGroupUseIdentityAlliance
Display name Ad group identity alliance
Description Whether the selection of the cross device graphs used to extend the ad group's targeting is controlled by the system
Field type dimension
Data type bool
AdServerCreativePlacementID
Display name Ad server creative placement ID
Description Placement ID of the creative on ad server
Field type dimension
Data type int.number.value
AdServerName
Display name Ad server name
Description Name of the ad server
Field type dimension
Data type string.text.value
AdvertiserAvailability
Display name Advertiser availability
Description Availability state of the advertiser
Field type dimension
Data type string.text.value
AdvertiserCostAdvCurrency
Display name Advertiser cost (adv currency)
Description Advertiser cost in advertiser's currency
Field type metric
Data type float.currency.value
AdvertiserCostPartnerCurrency
Display name Advertiser cost (partner currency)
Description Advertiser cost in partner's currency
Field type metric
Data type float.currency.value
AdvertiserCostUSD
Display name Advertiser cost (USD)
Description Advertiser cost in USD
Field type metric
Data type float.currency.value
AdvertiserCurrencyCode
Display name Advertiser currency code
Description Three-letter currency code of the advertiser
Field type dimension
Data type string.currency.code
AdvertiserDescription
Display name Advertiser description
Description Description of the advertiser
Field type dimension
Data type string.text.value
AdvertiserDomainAddress
Display name Advertiser domain address
Description The domain address (including http:// or https://) for the advertiser
Field type dimension
Data type string.text.url
AdvertiserId
Display name Advertiser ID
Description ID of the advertiser
Field type dimension
Data type string.text.value
AdvertiserIgnoreReferralUrlInConversion
Display name Advertiser's referral URL ignored in conversion
Description Whether or not conversions with deduplication key different only in referral url are considered duplicates for the advertiser
Field type dimension
Data type bool
AdvertiserIsDimensionalBiddingModeSupported
Display name Advertiser dimensional bidding supported
Description Whether or not dimensional bidding mode (Megagon) mode is supported for the advertiser
Field type dimension
Data type bool
AdvertiserKeywords
Display name Advertiser keywords
Description Keywords that classify the advertiser
Field type dimension
Data type string.text.value
AdvertiserLogoUrl
Display name Advertiser logo URL
Description URL for the Advertiser's logo or brand image
Field type dimension
Data type string.text.url
AdvertiserName
Display name Advertiser name
Description Name of the advertiser
Field type dimension
Data type string.text.value
Bids
Display name Bids
Description Number of bids
Field type metric
Data type int.number.value
CampaignAutoAllocatorEnabled
Display name Campaign auto allocator enabled
Description Whether auto allocator is enabled or not
Field type dimension
Data type bool
CampaignAutoPrioritizationEnabled
Display name Campaign auto prioritization enabled
Description Flag that allows the system to auto prioritize ad groups when AutoAllocator™ is turned on
Field type dimension
Data type bool
CampaignAvailability
Display name Campaign availability
Description Availability of the campaign
Field type dimension
Data type string.text.value
CampaignBudgetAmount
Display name Campaign budget amount
Description The maximum amount the campaign may spend
Field type dimension
Data type float.currency.value
CampaignBudgetCurrency
Display name Campaign budget currency
Description Budget currency of the campaign
Field type dimension
Data type string.currency.code
CampaignBudgetInImpressions
Display name Campaign budget in impressions
Description The maximum amount of impressions the campaign should buy
Field type dimension
Data type string.text.value
CampaignCreated
Display name Campaign created date
Description The date the campaign was created
Field type dimension
Data type string.time.date
CampaignCtvTargetingAndAttribution
Display name Campaign CTV targeting/attribution
Description Flag that extends audience to include Connected TV (CTV) devices and include CTV in standard attribution
Field type dimension
Data type bool
CampaignCustomCPAClickWeight
Display name Campaign CPA click weight
Description Weight to assign to click through pixels when calculating custom CPA
Field type dimension
Data type string.text.value
CampaignCustomCPAViewthroughWeight
Display name Campaign CPA view weight
Description Weight to assign to view pixels when calculating custom CPA
Field type dimension
Data type string.text.value
CampaignCustomLabels
Display name Campaign labels
Description Custom labels assigned to this campaign
Field type dimension
Data type string.text.value
CampaignDailyBudgetAmount
Display name Campaign daily budget amount
Description The total amount the campaign should spend in a single day, if able
Field type dimension
Data type float.currency.value
CampaignDailyBudgetCurrency
Display name Campaign daily budget currency
Description Daily budget currency of the campaign
Field type dimension
Data type string.currency.code
CampaignDailyBudgetInImpressions
Display name Campaign daily budget in impressions
Description The total number of impressions the campaign should buy in a single day, if able
Field type dimension
Data type string.text.value
CampaignDescription
Display name Campaign description
Description Description of the campaign
Field type dimension
Data type string.text.value
CampaignEnd
Display name Campaign end date
Description The date that the campaign should stop spending if it has not yet exhausted its budget
Field type dimension
Data type string.time.date
CampaignEndDatetime
Display name Campaign end date and time
Description The date and time (in UTC) that the campaign should stop spending if it has not yet exhausted its budget
Field type dimension
Data type string.time.datetime
CampaignId
Display name Campaign ID
Description ID of the campaign
Field type dimension
Data type string.text.value
CampaignMinimumAdGroupSpendInAdvertiserCurrency
Display name Campaign minimum ad group spend in advertiser currency
Description Each ad group in the campaign will spend this minimum amount daily (if there's enough spend potential)
Field type dimension
Data type float.currency.value
CampaignName
Display name Campaign name
Description Name of the campaign
Field type dimension
Data type string.text.value
CampaignPacingMode
Display name Campaign pacing mode
Description Pacing mode of the campaign
Field type dimension
Data type string.text.value
CampaignStart
Display name Campaign start date
Description The date that the campaign should start spending
Field type dimension
Data type string.time.date
CampaignStartDatetime
Display name Campaign start date and time
Description The date and time (in UTC) that the campaign should start spending
Field type dimension
Data type string.time.datetime
CampaignType
Display name Campaign type
Description Type of the campaign
Field type dimension
Data type string.text.value
CampaignUpdated
Display name Campaign updated date
Description The date the campaign was last updated
Field type dimension
Data type string.time.date
Clicks
Display name Clicks
Description Number of clicks
Field type metric
Data type int.number.value
CpaTouch
Display name Cost per touch conversion
Description Cost per touch conversion from conversion pixels 01-06. Calculated from advertiser cost in advertiser currency
Field type metric
Data type float.currency.value
CreativeAvailability
Display name Creative availability
Description Indicates whether the creative is available for use or archived and hidden from views
Field type dimension
Data type string.text.value
CreativeCreated
Display name Creative created date
Description The date the creative was created
Field type dimension
Data type string.time.date
CreativeDescription
Display name Creative description
Description Description of the creative
Field type dimension
Data type string.text.value
CreativeFlightEnd
Display name Creative flight end date
Description The flight end date (without the time zone) for the creative
Field type dimension
Data type string.time.date
CreativeFlightEndDatetime
Display name Creative flight end date and time
Description The flight end date and time in UTC (without the time zone) for the creative
Field type dimension
Data type string.time.datetime
CreativeFlightStart
Display name Creative flight start
Description The flight start date (without the time zone) for the creative
Field type dimension
Data type string.time.date
CreativeFlightStartDatetime
Display name Creative flight start date and time
Description The flight start date and time in UTC (without the time zone) for the creative
Field type dimension
Data type string.time.datetime
CreativeId
Display name Creative ID
Description ID of the creative
Field type dimension
Data type string.text.value
CreativeImageLandingPageUrl
Display name Creative image landing URL
Description Landing page URL of the creative image
Field type dimension
Data type string.text.url
CreativeImageUrl
Display name Creative image URL
Description The URL where The Trade Desk has stored the image file for ad serving
Field type dimension
Data type string.text.url
CreativeName
Display name Creative name
Description Name of the creative
Field type dimension
Data type string.text.value
CreativeServedInChina
Display name Creative served in China
Description Flag to indicate this creative will be served in China or not
Field type dimension
Data type bool
CreativeType
Display name Creative type
Description Type of the creative
Field type dimension
Data type string.text.value
CreativeUpdated
Display name Creative updated date
Description The date the creative was last updated
Field type dimension
Data type string.time.date
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Field type dimension
Data type string.time.date
DealId
Display name Deal ID
Description ID of the deal
Field type dimension
Data type string.text.value
Frequency
Display name Frequency
Description How frequently an ad was shown to a single use, bucketed by frequency within the past 24 hours. "0" means that one ad was shown
Field type dimension
Data type int.number.value
Impressions
Display name Impressions
Description Number of impressions
Field type metric
Data type int.number.value
IndustryCategoryId
Display name Industry category ID
Description ID of the industry category
Field type dimension
Data type string.text.value
IndustryCategoryName
Display name Industry category name
Description Name of the industry category
Field type dimension
Data type string.text.value
IndustryCategoryParentId
Display name Industry category parent ID
Description Parent ID of the industry category
Field type dimension
Data type string.text.value
IndustryCategoryPath
Display name Industry category path
Description Path of the industry category
Field type dimension
Data type string.text.value
PartnerCostAdvCurrency
Display name Partner cost (adv currency)
Description Partner cost in advertiser's currency
Field type metric
Data type float.currency.value
PartnerCostPartnerCurrency
Display name Partner cost (partner currency)
Description Partner cost in partner's currency
Field type metric
Data type float.currency.value
PartnerCostUsd
Display name Partner cost (USD)
Description Partner cost in USD
Field type metric
Data type float.currency.value
PartnerId
Display name Partner ID
Description ID of the partner
Field type dimension
Data type string.text.value
Player25Complete
Display name Player 25% complete
Description Player 25% complete views
Field type metric
Data type int.number.value
Player50Complete
Display name Player 50% complete
Description Player 50% complete views
Field type metric
Data type int.number.value
Player75Complete
Display name Player 75% complete
Description Player 75% complete views
Field type metric
Data type int.number.value
PlayerClose
Display name Player close
Description Number of times player closed
Field type metric
Data type int.number.value
PlayerCollapse
Display name Player collapse
Description Number of times player collapsed
Field type metric
Data type int.number.value
PlayerCompletedViews
Display name Player completed views
Description Player completed views
Field type metric
Data type int.number.value
PlayerEngagedViews
Display name Player engaged views
Description Number of player engaged views
Field type metric
Data type int.number.value
PlayerErrors
Display name Player errors
Description Number of player errors
Field type metric
Data type int.number.value
PlayerExpansion
Display name Player expansion
Description Number of times player expanded
Field type metric
Data type int.number.value
PlayerFullscreen
Display name Player full screen
Description Number of times player switched fullscreen
Field type metric
Data type int.number.value
PlayerInvitationAccept
Display name Player invitation accept
Description Number of times player invitation accepted
Field type metric
Data type int.number.value
PlayerMute
Display name Player mute
Description Number of times player muted
Field type metric
Data type int.number.value
PlayerPause
Display name Player pause
Description Number of times player paused
Field type metric
Data type int.number.value
PlayerResume
Display name Player resume
Description Number of times player resumed
Field type metric
Data type int.number.value
PlayerRewind
Display name Player rewind
Description Number of times player rewind
Field type metric
Data type int.number.value
PlayerSkip
Display name Player skip
Description Number of times player skiped
Field type metric
Data type int.number.value
PlayerStarts
Display name Player starts
Description Number of starts in player
Field type metric
Data type int.number.value
PlayerUnmute
Display name Player unmute
Description Number of times player unmuted
Field type metric
Data type int.number.value
PlayerViews
Display name Player views
Description Number of views in player
Field type metric
Data type int.number.value
SampledTrackedImpressions
Display name Sampled tracked impressions
Description Number of sampled tracked impressions
Field type metric
Data type int.number.value
SampledViewedImpressions
Display name Sampled viewed impressions
Description Number of sampled viewed impressions
Field type metric
Data type int.number.value
TotalBidAmountAdvCurrency
Display name Total bid amount (adv currency)
Description Total bid amount in advertiser's currency
Field type metric
Data type float.currency.value
TotalBidAmountPartnerCurrency
Display name Total bid amount (partner currency)
Description Total bid amount in partner's currency
Field type metric
Data type float.currency.value
TotalBidAmountUsd
Display name Total bid amount (USD)
Description Total bid amount in USD
Field type metric
Data type float.currency.value
TotalClickConversionRevenue
Display name Click conversion revenue
Description Total click conversion revenue combining click conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalClickConversions
Display name Click conversions
Description Total click conversions combining click conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalConversionTouch
Display name Touch conversions
Description Total touch conversions combining touch conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalConversionTouchRevenue
Display name Touch conversion revenue
Description Total touch conversion revenue combining touch conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalTimeWeightedDecayConversionRevenue
Display name Time-weighted decay conversion revenue
Description Total time-weighted decay conversion revenue combining time-weighted decay conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalTimeWeightedDecayConversions
Display name Time-weighted decay conversions
Description Total time-weighted decay conversions combining time-weighted decay conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalViewThroughConversionRevenue
Display name View-through conversion revenue
Description Total view-through conversion revenue combining view-through conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalViewThroughConversions
Display name View-through conversions
Description Total view-through conversions combining view-through conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TtdCostAdvCurrency
Display name TTD cost (adv currency)
Description The Trade Desk cost in advertiser's currency
Field type metric
Data type float.currency.value
TtdCostPartnerCurrency
Display name TTD cost (partner currency)
Description The Trade Desk cost in partner's currency
Field type metric
Data type float.currency.value
TtdCostUsd
Display name TTD cost (USD)
Description The Trade Desk cost in USD
Field type metric
Data type float.currency.value

Table: DATA_ELEMENT

1stPartyDataID
Display name 1st party data ID
Description ID of the 1st party data
Field type dimension
Data type string.text.value
3rdPartyDataBrand
Display name 3rd party data brand
Description Brand of the 3rd party data
Field type dimension
Data type string.text.value
3rdPartyDataBrandID
Display name 3rd party data brand ID
Description Brand ID of the 3rd party data
Field type dimension
Data type string.text.value
3rdPartyDataID
Display name 3rd party data ID
Description ID of the 3rd party data
Field type dimension
Data type string.text.value
AdGroupAreFutureKoaFeaturesEnabled
Display name Ad group Koa features enabled
Description Whether future Koa features will be enabled for this Ad Group automatically
Field type dimension
Data type bool
AdGroupAvailability
Display name Ad group availability
Description Whether the ad group is active and available for normal operation or archived and hidden from normal view
Field type dimension
Data type string.text.value
AdGroupBaseBidCpmAdvCurrency
Display name Ad group base bid CPM (adv currency)
Description Ad group base bid clicks per thousand impressions in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupBudgetAdvCurrency
Display name Ad group budget (adv currency)
Description Ad group budget in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupBudgetInImpressions
Display name Ad group budget in impressions
Description Ad group budget in impressions
Field type dimension
Data type int.number.value
AdGroupCreated
Display name Ad group created date
Description The date the ad group was created
Field type dimension
Data type string.time.date
AdGroupCustomLabels
Display name Ad group labels
Description Custom labels assigned to this ad group
Field type dimension
Data type string.text.value
AdGroupDailyCapAdvCurrency
Display name Ad group daily cap (adv currency)
Description Ad group daily cap in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupDailyCapInImpressions
Display name Ad group daily cap in impressions
Description Ad group daily cap in impressions
Field type dimension
Data type int.number.value
AdGroupDailyTargetAdvCurrency
Display name Ad group daily target (adv currency)
Description Ad group daily target in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupDailyTargetInImpressions
Display name Ad group daily target in impressions
Description Ad group daily target in impressions
Field type dimension
Data type int.number.value
AdGroupDescription
Display name Ad group description
Description Description of the ad group
Field type dimension
Data type string.text.value
AdGroupId
Display name Ad group ID
Description ID of the ad group
Field type dimension
Data type string.text.value
AdGroupIsClassic
Display name Ad group is classic
Description If true, this ad group's settings will be shown using the Classic UI instead of the Megagon UI
Field type dimension
Data type bool
AdGroupIsEnabled
Display name Ad group enabled
Description Whether the ad group is enabled to spend
Field type dimension
Data type bool
AdGroupIsHighFillRate
Display name Ad group is high fill rate
Description Whether the ad group is a high fill rate ad group
Field type dimension
Data type bool
AdGroupName
Display name Ad group name
Description Name of the ad group
Field type dimension
Data type string.text.value
AdGroupPredictiveClearingEnabled
Display name Ad group predictive clearing
Description Whether predictive clearing is enabled/disabled for this ad group
Field type dimension
Data type bool
AdGroupUpdated
Display name Ad group updated date
Description The date the ad group was last updated
Field type dimension
Data type string.time.date
AdGroupUseIdentityAlliance
Display name Ad group identity alliance
Description Whether the selection of the cross device graphs used to extend the ad group's targeting is controlled by the system
Field type dimension
Data type bool
AdvertiserAvailability
Display name Advertiser availability
Description Availability state of the advertiser
Field type dimension
Data type string.text.value
AdvertiserCostAdvCurrency
Display name Advertiser cost (adv currency)
Description Advertiser cost in advertiser's currency
Field type metric
Data type float.currency.value
AdvertiserCostPartnerCurrency
Display name Advertiser cost (partner currency)
Description Advertiser cost in partner's currency
Field type metric
Data type float.currency.value
AdvertiserCostUSD
Display name Advertiser cost (USD)
Description Advertiser cost in USD
Field type metric
Data type float.currency.value
AdvertiserCurrencyCode
Display name Advertiser currency code
Description Three-letter currency code of the advertiser
Field type dimension
Data type string.currency.code
AdvertiserDescription
Display name Advertiser description
Description Description of the advertiser
Field type dimension
Data type string.text.value
AdvertiserDomainAddress
Display name Advertiser domain address
Description The domain address (including http:// or https://) for the advertiser
Field type dimension
Data type string.text.url
AdvertiserId
Display name Advertiser ID
Description ID of the advertiser
Field type dimension
Data type string.text.value
AdvertiserIgnoreReferralUrlInConversion
Display name Advertiser's referral URL ignored in conversion
Description Whether or not conversions with deduplication key different only in referral url are considered duplicates for the advertiser
Field type dimension
Data type bool
AdvertiserIsDimensionalBiddingModeSupported
Display name Advertiser dimensional bidding supported
Description Whether or not dimensional bidding mode (Megagon) mode is supported for the advertiser
Field type dimension
Data type bool
AdvertiserKeywords
Display name Advertiser keywords
Description Keywords that classify the advertiser
Field type dimension
Data type string.text.value
AdvertiserLogoUrl
Display name Advertiser logo URL
Description URL for the Advertiser's logo or brand image
Field type dimension
Data type string.text.url
AdvertiserName
Display name Advertiser name
Description Name of the advertiser
Field type dimension
Data type string.text.value
Bids
Display name Bids
Description Number of bids
Field type metric
Data type int.number.value
CampaignAutoAllocatorEnabled
Display name Campaign auto allocator enabled
Description Whether auto allocator is enabled or not
Field type dimension
Data type bool
CampaignAutoPrioritizationEnabled
Display name Campaign auto prioritization enabled
Description Flag that allows the system to auto prioritize ad groups when AutoAllocator™ is turned on
Field type dimension
Data type bool
CampaignAvailability
Display name Campaign availability
Description Availability of the campaign
Field type dimension
Data type string.text.value
CampaignBudgetAmount
Display name Campaign budget amount
Description The maximum amount the campaign may spend
Field type dimension
Data type float.currency.value
CampaignBudgetCurrency
Display name Campaign budget currency
Description Budget currency of the campaign
Field type dimension
Data type string.currency.code
CampaignBudgetInImpressions
Display name Campaign budget in impressions
Description The maximum amount of impressions the campaign should buy
Field type dimension
Data type string.text.value
CampaignCreated
Display name Campaign created date
Description The date the campaign was created
Field type dimension
Data type string.time.date
CampaignCtvTargetingAndAttribution
Display name Campaign CTV targeting/attribution
Description Flag that extends audience to include Connected TV (CTV) devices and include CTV in standard attribution
Field type dimension
Data type bool
CampaignCustomCPAClickWeight
Display name Campaign CPA click weight
Description Weight to assign to click through pixels when calculating custom CPA
Field type dimension
Data type string.text.value
CampaignCustomCPAViewthroughWeight
Display name Campaign CPA view weight
Description Weight to assign to view pixels when calculating custom CPA
Field type dimension
Data type string.text.value
CampaignCustomLabels
Display name Campaign labels
Description Custom labels assigned to this campaign
Field type dimension
Data type string.text.value
CampaignDailyBudgetAmount
Display name Campaign daily budget amount
Description The total amount the campaign should spend in a single day, if able
Field type dimension
Data type float.currency.value
CampaignDailyBudgetCurrency
Display name Campaign daily budget currency
Description Daily budget currency of the campaign
Field type dimension
Data type string.currency.code
CampaignDailyBudgetInImpressions
Display name Campaign daily budget in impressions
Description The total number of impressions the campaign should buy in a single day, if able
Field type dimension
Data type string.text.value
CampaignDescription
Display name Campaign description
Description Description of the campaign
Field type dimension
Data type string.text.value
CampaignEnd
Display name Campaign end date
Description The date that the campaign should stop spending if it has not yet exhausted its budget
Field type dimension
Data type string.time.date
CampaignEndDatetime
Display name Campaign end date and time
Description The date and time (in UTC) that the campaign should stop spending if it has not yet exhausted its budget
Field type dimension
Data type string.time.datetime
CampaignId
Display name Campaign ID
Description ID of the campaign
Field type dimension
Data type string.text.value
CampaignMinimumAdGroupSpendInAdvertiserCurrency
Display name Campaign minimum ad group spend in advertiser currency
Description Each ad group in the campaign will spend this minimum amount daily (if there's enough spend potential)
Field type dimension
Data type float.currency.value
CampaignName
Display name Campaign name
Description Name of the campaign
Field type dimension
Data type string.text.value
CampaignPacingMode
Display name Campaign pacing mode
Description Pacing mode of the campaign
Field type dimension
Data type string.text.value
CampaignStart
Display name Campaign start date
Description The date that the campaign should start spending
Field type dimension
Data type string.time.date
CampaignStartDatetime
Display name Campaign start date and time
Description The date and time (in UTC) that the campaign should start spending
Field type dimension
Data type string.time.datetime
CampaignType
Display name Campaign type
Description Type of the campaign
Field type dimension
Data type string.text.value
CampaignUpdated
Display name Campaign updated date
Description The date the campaign was last updated
Field type dimension
Data type string.time.date
Clicks
Display name Clicks
Description Number of clicks
Field type metric
Data type int.number.value
DataElement
Display name Data element
Description Data element
Field type dimension
Data type string.text.value
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Field type dimension
Data type string.time.date
Impressions
Display name Impressions
Description Number of impressions
Field type metric
Data type int.number.value
PartnerCostAdvCurrency
Display name Partner cost (adv currency)
Description Partner cost in advertiser's currency
Field type metric
Data type float.currency.value
PartnerCostPartnerCurrency
Display name Partner cost (partner currency)
Description Partner cost in partner's currency
Field type metric
Data type float.currency.value
PartnerCostUsd
Display name Partner cost (USD)
Description Partner cost in USD
Field type metric
Data type float.currency.value
PartnerId
Display name Partner ID
Description ID of the partner
Field type dimension
Data type string.text.value
Player25Complete
Display name Player 25% complete
Description Player 25% complete views
Field type metric
Data type int.number.value
Player50Complete
Display name Player 50% complete
Description Player 50% complete views
Field type metric
Data type int.number.value
Player75Complete
Display name Player 75% complete
Description Player 75% complete views
Field type metric
Data type int.number.value
PlayerClose
Display name Player close
Description Number of times player closed
Field type metric
Data type int.number.value
PlayerCollapse
Display name Player collapse
Description Number of times player collapsed
Field type metric
Data type int.number.value
PlayerCompletedViews
Display name Player completed views
Description Player completed views
Field type metric
Data type int.number.value
PlayerEngagedViews
Display name Player engaged views
Description Number of player engaged views
Field type metric
Data type int.number.value
PlayerErrors
Display name Player errors
Description Number of player errors
Field type metric
Data type int.number.value
PlayerExpansion
Display name Player expansion
Description Number of times player expanded
Field type metric
Data type int.number.value
PlayerFullscreen
Display name Player full screen
Description Number of times player switched fullscreen
Field type metric
Data type int.number.value
PlayerInvitationAccept
Display name Player invitation accept
Description Number of times player invitation accepted
Field type metric
Data type int.number.value
PlayerMute
Display name Player mute
Description Number of times player muted
Field type metric
Data type int.number.value
PlayerPause
Display name Player pause
Description Number of times player paused
Field type metric
Data type int.number.value
PlayerResume
Display name Player resume
Description Number of times player resumed
Field type metric
Data type int.number.value
PlayerRewind
Display name Player rewind
Description Number of times player rewind
Field type metric
Data type int.number.value
PlayerSkip
Display name Player skip
Description Number of times player skiped
Field type metric
Data type int.number.value
PlayerStarts
Display name Player starts
Description Number of starts in player
Field type metric
Data type int.number.value
PlayerUnmute
Display name Player unmute
Description Number of times player unmuted
Field type metric
Data type int.number.value
PlayerViews
Display name Player views
Description Number of views in player
Field type metric
Data type int.number.value
SampledTrackedImpressions
Display name Sampled tracked impressions
Description Number of sampled tracked impressions
Field type metric
Data type int.number.value
SampledViewedImpressions
Display name Sampled viewed impressions
Description Number of sampled viewed impressions
Field type metric
Data type int.number.value
TotalBidAmountAdvCurrency
Display name Total bid amount (adv currency)
Description Total bid amount in advertiser's currency
Field type metric
Data type float.currency.value
TotalBidAmountPartnerCurrency
Display name Total bid amount (partner currency)
Description Total bid amount in partner's currency
Field type metric
Data type float.currency.value
TotalBidAmountUsd
Display name Total bid amount (USD)
Description Total bid amount in USD
Field type metric
Data type float.currency.value
TotalClickConversionRevenue
Display name Click conversion revenue
Description Total click conversion revenue combining click conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalClickConversions
Display name Click conversions
Description Total click conversions combining click conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalConversionTouch
Display name Touch conversions
Description Total touch conversions combining touch conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalConversionTouchRevenue
Display name Touch conversion revenue
Description Total touch conversion revenue combining touch conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalTimeWeightedDecayConversionRevenue
Display name Time-weighted decay conversion revenue
Description Total time-weighted decay conversion revenue combining time-weighted decay conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalTimeWeightedDecayConversions
Display name Time-weighted decay conversions
Description Total time-weighted decay conversions combining time-weighted decay conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalViewThroughConversionRevenue
Display name View-through conversion revenue
Description Total view-through conversion revenue combining view-through conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalViewThroughConversions
Display name View-through conversions
Description Total view-through conversions combining view-through conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TtdCostAdvCurrency
Display name TTD cost (adv currency)
Description The Trade Desk cost in advertiser's currency
Field type metric
Data type float.currency.value
TtdCostPartnerCurrency
Display name TTD cost (partner currency)
Description The Trade Desk cost in partner's currency
Field type metric
Data type float.currency.value
TtdCostUsd
Display name TTD cost (USD)
Description The Trade Desk cost in USD
Field type metric
Data type float.currency.value

Table: DEVICE

AdGroupAreFutureKoaFeaturesEnabled
Display name Ad group Koa features enabled
Description Whether future Koa features will be enabled for this Ad Group automatically
Field type dimension
Data type bool
AdGroupAvailability
Display name Ad group availability
Description Whether the ad group is active and available for normal operation or archived and hidden from normal view
Field type dimension
Data type string.text.value
AdGroupBaseBidCpmAdvCurrency
Display name Ad group base bid CPM (adv currency)
Description Ad group base bid clicks per thousand impressions in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupBudgetAdvCurrency
Display name Ad group budget (adv currency)
Description Ad group budget in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupBudgetInImpressions
Display name Ad group budget in impressions
Description Ad group budget in impressions
Field type dimension
Data type int.number.value
AdGroupCreated
Display name Ad group created date
Description The date the ad group was created
Field type dimension
Data type string.time.date
AdGroupCustomLabels
Display name Ad group labels
Description Custom labels assigned to this ad group
Field type dimension
Data type string.text.value
AdGroupDailyCapAdvCurrency
Display name Ad group daily cap (adv currency)
Description Ad group daily cap in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupDailyCapInImpressions
Display name Ad group daily cap in impressions
Description Ad group daily cap in impressions
Field type dimension
Data type int.number.value
AdGroupDailyTargetAdvCurrency
Display name Ad group daily target (adv currency)
Description Ad group daily target in advertiser's currency
Field type dimension
Data type float.currency.value
AdGroupDailyTargetInImpressions
Display name Ad group daily target in impressions
Description Ad group daily target in impressions
Field type dimension
Data type int.number.value
AdGroupDescription
Display name Ad group description
Description Description of the ad group
Field type dimension
Data type string.text.value
AdGroupId
Display name Ad group ID
Description ID of the ad group
Field type dimension
Data type string.text.value
AdGroupIsClassic
Display name Ad group is classic
Description If true, this ad group's settings will be shown using the Classic UI instead of the Megagon UI
Field type dimension
Data type bool
AdGroupIsEnabled
Display name Ad group enabled
Description Whether the ad group is enabled to spend
Field type dimension
Data type bool
AdGroupIsHighFillRate
Display name Ad group is high fill rate
Description Whether the ad group is a high fill rate ad group
Field type dimension
Data type bool
AdGroupName
Display name Ad group name
Description Name of the ad group
Field type dimension
Data type string.text.value
AdGroupPredictiveClearingEnabled
Display name Ad group predictive clearing
Description Whether predictive clearing is enabled/disabled for this ad group
Field type dimension
Data type bool
AdGroupUpdated
Display name Ad group updated date
Description The date the ad group was last updated
Field type dimension
Data type string.time.date
AdGroupUseIdentityAlliance
Display name Ad group identity alliance
Description Whether the selection of the cross device graphs used to extend the ad group's targeting is controlled by the system
Field type dimension
Data type bool
AdvertiserAvailability
Display name Advertiser availability
Description Availability state of the advertiser
Field type dimension
Data type string.text.value
AdvertiserCostAdvCurrency
Display name Advertiser cost (adv currency)
Description Advertiser cost in advertiser's currency
Field type metric
Data type float.currency.value
AdvertiserCostPartnerCurrency
Display name Advertiser cost (partner currency)
Description Advertiser cost in partner's currency
Field type metric
Data type float.currency.value
AdvertiserCostUSD
Display name Advertiser cost (USD)
Description Advertiser cost in USD
Field type metric
Data type float.currency.value
AdvertiserCurrencyCode
Display name Advertiser currency code
Description Three-letter currency code of the advertiser
Field type dimension
Data type string.currency.code
AdvertiserDescription
Display name Advertiser description
Description Description of the advertiser
Field type dimension
Data type string.text.value
AdvertiserDomainAddress
Display name Advertiser domain address
Description The domain address (including http:// or https://) for the advertiser
Field type dimension
Data type string.text.url
AdvertiserId
Display name Advertiser ID
Description ID of the advertiser
Field type dimension
Data type string.text.value
AdvertiserIgnoreReferralUrlInConversion
Display name Advertiser's referral URL ignored in conversion
Description Whether or not conversions with deduplication key different only in referral url are considered duplicates for the advertiser
Field type dimension
Data type bool
AdvertiserIsDimensionalBiddingModeSupported
Display name Advertiser dimensional bidding supported
Description Whether or not dimensional bidding mode (Megagon) mode is supported for the advertiser
Field type dimension
Data type bool
AdvertiserKeywords
Display name Advertiser keywords
Description Keywords that classify the advertiser
Field type dimension
Data type string.text.value
AdvertiserLogoUrl
Display name Advertiser logo URL
Description URL for the Advertiser's logo or brand image
Field type dimension
Data type string.text.url
AdvertiserName
Display name Advertiser name
Description Name of the advertiser
Field type dimension
Data type string.text.value
Bids
Display name Bids
Description Number of bids
Field type metric
Data type int.number.value
CampaignAutoAllocatorEnabled
Display name Campaign auto allocator enabled
Description Whether auto allocator is enabled or not
Field type dimension
Data type bool
CampaignAutoPrioritizationEnabled
Display name Campaign auto prioritization enabled
Description Flag that allows the system to auto prioritize ad groups when AutoAllocator™ is turned on
Field type dimension
Data type bool
CampaignAvailability
Display name Campaign availability
Description Availability of the campaign
Field type dimension
Data type string.text.value
CampaignBudgetAmount
Display name Campaign budget amount
Description The maximum amount the campaign may spend
Field type dimension
Data type float.currency.value
CampaignBudgetCurrency
Display name Campaign budget currency
Description Budget currency of the campaign
Field type dimension
Data type string.currency.code
CampaignBudgetInImpressions
Display name Campaign budget in impressions
Description The maximum amount of impressions the campaign should buy
Field type dimension
Data type string.text.value
CampaignCreated
Display name Campaign created date
Description The date the campaign was created
Field type dimension
Data type string.time.date
CampaignCtvTargetingAndAttribution
Display name Campaign CTV targeting/attribution
Description Flag that extends audience to include Connected TV (CTV) devices and include CTV in standard attribution
Field type dimension
Data type bool
CampaignCustomCPAClickWeight
Display name Campaign CPA click weight
Description Weight to assign to click through pixels when calculating custom CPA
Field type dimension
Data type string.text.value
CampaignCustomCPAViewthroughWeight
Display name Campaign CPA view weight
Description Weight to assign to view pixels when calculating custom CPA
Field type dimension
Data type string.text.value
CampaignCustomLabels
Display name Campaign labels
Description Custom labels assigned to this campaign
Field type dimension
Data type string.text.value
CampaignDailyBudgetAmount
Display name Campaign daily budget amount
Description The total amount the campaign should spend in a single day, if able
Field type dimension
Data type float.currency.value
CampaignDailyBudgetCurrency
Display name Campaign daily budget currency
Description Daily budget currency of the campaign
Field type dimension
Data type string.currency.code
CampaignDailyBudgetInImpressions
Display name Campaign daily budget in impressions
Description The total number of impressions the campaign should buy in a single day, if able
Field type dimension
Data type string.text.value
CampaignDescription
Display name Campaign description
Description Description of the campaign
Field type dimension
Data type string.text.value
CampaignEnd
Display name Campaign end date
Description The date that the campaign should stop spending if it has not yet exhausted its budget
Field type dimension
Data type string.time.date
CampaignEndDatetime
Display name Campaign end date and time
Description The date and time (in UTC) that the campaign should stop spending if it has not yet exhausted its budget
Field type dimension
Data type string.time.datetime
CampaignId
Display name Campaign ID
Description ID of the campaign
Field type dimension
Data type string.text.value
CampaignMinimumAdGroupSpendInAdvertiserCurrency
Display name Campaign minimum ad group spend in advertiser currency
Description Each ad group in the campaign will spend this minimum amount daily (if there's enough spend potential)
Field type dimension
Data type float.currency.value
CampaignName
Display name Campaign name
Description Name of the campaign
Field type dimension
Data type string.text.value
CampaignPacingMode
Display name Campaign pacing mode
Description Pacing mode of the campaign
Field type dimension
Data type string.text.value
CampaignStart
Display name Campaign start date
Description The date that the campaign should start spending
Field type dimension
Data type string.time.date
CampaignStartDatetime
Display name Campaign start date and time
Description The date and time (in UTC) that the campaign should start spending
Field type dimension
Data type string.time.datetime
CampaignType
Display name Campaign type
Description Type of the campaign
Field type dimension
Data type string.text.value
CampaignUpdated
Display name Campaign updated date
Description The date the campaign was last updated
Field type dimension
Data type string.time.date
Clicks
Display name Clicks
Description Number of clicks
Field type metric
Data type int.number.value
dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
date
Display name Date
Field type dimension
Data type string.time.date
DeviceType
Display name Device type
Description Type of the device
Field type dimension
Data type string.text.value
Impressions
Display name Impressions
Description Number of impressions
Field type metric
Data type int.number.value
Language
Display name Language
Description Language of the inventory
Field type dimension
Data type string.text.value
PartnerCostAdvCurrency
Display name Partner cost (adv currency)
Description Partner cost in advertiser's currency
Field type metric
Data type float.currency.value
PartnerCostPartnerCurrency
Display name Partner cost (partner currency)
Description Partner cost in partner's currency
Field type metric
Data type float.currency.value
PartnerCostUsd
Display name Partner cost (USD)
Description Partner cost in USD
Field type metric
Data type float.currency.value
PartnerId
Display name Partner ID
Description ID of the partner
Field type dimension
Data type string.text.value
Player25Complete
Display name Player 25% complete
Description Player 25% complete views
Field type metric
Data type int.number.value
Player50Complete
Display name Player 50% complete
Description Player 50% complete views
Field type metric
Data type int.number.value
Player75Complete
Display name Player 75% complete
Description Player 75% complete views
Field type metric
Data type int.number.value
PlayerClose
Display name Player close
Description Number of times player closed
Field type metric
Data type int.number.value
PlayerCollapse
Display name Player collapse
Description Number of times player collapsed
Field type metric
Data type int.number.value
PlayerCompletedViews
Display name Player completed views
Description Player completed views
Field type metric
Data type int.number.value
PlayerEngagedViews
Display name Player engaged views
Description Number of player engaged views
Field type metric
Data type int.number.value
PlayerErrors
Display name Player errors
Description Number of player errors
Field type metric
Data type int.number.value
PlayerExpansion
Display name Player expansion
Description Number of times player expanded
Field type metric
Data type int.number.value
PlayerFullscreen
Display name Player full screen
Description Number of times player switched fullscreen
Field type metric
Data type int.number.value
PlayerInvitationAccept
Display name Player invitation accept
Description Number of times player invitation accepted
Field type metric
Data type int.number.value
PlayerMute
Display name Player mute
Description Number of times player muted
Field type metric
Data type int.number.value
PlayerPause
Display name Player pause
Description Number of times player paused
Field type metric
Data type int.number.value
PlayerResume
Display name Player resume
Description Number of times player resumed
Field type metric
Data type int.number.value
PlayerRewind
Display name Player rewind
Description Number of times player rewind
Field type metric
Data type int.number.value
PlayerSkip
Display name Player skip
Description Number of times player skiped
Field type metric
Data type int.number.value
PlayerStarts
Display name Player starts
Description Number of starts in player
Field type metric
Data type int.number.value
PlayerUnmute
Display name Player unmute
Description Number of times player unmuted
Field type metric
Data type int.number.value
PlayerViews
Display name Player views
Description Number of views in player
Field type metric
Data type int.number.value
SampledTrackedImpressions
Display name Sampled tracked impressions
Description Number of sampled tracked impressions
Field type metric
Data type int.number.value
SampledViewedImpressions
Display name Sampled viewed impressions
Description Number of sampled viewed impressions
Field type metric
Data type int.number.value
TotalBidAmountAdvCurrency
Display name Total bid amount (adv currency)
Description Total bid amount in advertiser's currency
Field type metric
Data type float.currency.value
TotalBidAmountPartnerCurrency
Display name Total bid amount (partner currency)
Description Total bid amount in partner's currency
Field type metric
Data type float.currency.value
TotalBidAmountUsd
Display name Total bid amount (USD)
Description Total bid amount in USD
Field type metric
Data type float.currency.value
TotalClickConversionRevenue
Display name Click conversion revenue
Description Total click conversion revenue combining click conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalClickConversions
Display name Click conversions
Description Total click conversions combining click conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalConversionTouch
Display name Touch conversions
Description Total touch conversions combining touch conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalConversionTouchRevenue
Display name Touch conversion revenue
Description Total touch conversion revenue combining touch conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalTimeWeightedDecayConversionRevenue
Display name Time-weighted decay conversion revenue
Description Total time-weighted decay conversion revenue combining time-weighted decay conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalTimeWeightedDecayConversions
Display name Time-weighted decay conversions
Description Total time-weighted decay conversions combining time-weighted decay conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TotalViewThroughConversionRevenue
Display name View-through conversion revenue
Description Total view-through conversion revenue combining view-through conversion revenue from 01-06 conversion pixels
Field type metric
Data type float.currency.value
TotalViewThroughConversions
Display name View-through conversions
Description Total view-through conversions combining view-through conversions from 01-06 conversion pixels
Field type metric
Data type int.number.value
TtdCostAdvCurrency
Display name TTD cost (adv currency)
Description The Trade Desk cost in advertiser's currency
Field type metric
Data type float.currency.value
TtdCostPartnerCurrency
Display name TTD cost (partner currency)
Description The Trade Desk cost in partner's currency
Field type metric
Data type float.currency.value
TtdCostUsd
Display name TTD cost (USD)
Description The Trade Desk cost in USD
Field type metric
Data type float.currency.value