---
title: "Taboola report building guide"
slug: "taboola-report-building-guide"
description: "Utilize Taboola data to analyze campaigns, budgets, and metrics, and create insightful reports to optimize traffic and content performance."
updated: 2026-03-26T08:18:10Z
published: 2026-03-26T09:08:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Taboola report building guide

Use the Taboola data source to pull data such as campaign, campaign budget, time, location, platform, ad metrics, audience, and partners. You can also create a report to see which platform or channel is bringing in the most traffic and which content is working the best.

## Before you begin

Before you build reports, you need to connect the data source to Supermetrics.

- **Connection instructions:** See our [Taboola connection guide](https://docs.supermetrics.com/v1/docs/taboola-connection-guide).
- **Available metrics and dimensions:** Find the full list of fields in our [Taboola field documentation](https://docs.supermetrics.com/v1/docs/taboola-fields).

## Query types

With this data source, you need to select a query type to get the right type of data:

****Reference list: Taboola query types****

- Campaign management
  - Campaign management
- Top content
  - Top campaign content
- Campaign summary
  - Summary by campaign & day
  - Summary by day
  - Summary by campaign
  - Summary by campaign, site & day
  - Summary by site
  - Summary by country
  - Summary by platform
  - Summary by audience
- Publisher revenue summary
  - Revenue by day
  - Revenue by week
  - Revenue by month
  - Revenue by page type
  - Revenue by placement
  - Revenue by site
  - Revenue by country
  - Revenue by platform
  - Revenue by day, site & placement
  - Revenue by day, site, placement, country & platform
  - Revenue by day, site, page type, country & platform
- Publisher visits
  - Visits by day
  - Visits by week
  - Visits by month
  - Visits by referral
  - Visits by landing page
  - Visits by platform
  - Visits by country
  - Visits by page type
  - Visits by day, referral & landing page
  - Visits by source medium
  - Visits by campaign
  - Visits by tracking code
  - Visits by referral & tracking code
- Publisher recirculation summary
  - Recirculation by day
  - Recirculation by week
  - Recirculation by month
  - Recirculation by page type
  - Recirculation by placement
  - Recirculation by site
  - Recirculation by country
  - Recirculation by platform
  - Recirculation by day, site & placement

## Popular queries

These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Data Studio, or data warehouse destinations.

### Review campaign spend last month

See how much each campaign spent last month, broken down by campaign ID and name. Use this data for comparing budget consumption across campaigns and reconciling spend against targets.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Query type | Summary by campaign |
| Date range | Last month |
| Metrics | Spend (EUR) |
| Dimensions | Campaign ID, Campaign name |
| Suggested visualization | Table |

#### Understanding the data

- **Spend (EUR):** The total expenditure on the campaign, converted to euros.
- **Campaign ID:** The unique identifier for the campaign.
- **Campaign name:** The name of the campaign, used alongside Campaign ID to identify each campaign.

### Track daily spend year to date

See how your ad spend has trended day by day this year — useful for identifying spending patterns, seasonal fluctuations, and periods where budget pacing may need adjustment.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Query type | Revenue by day |
| Date range | Year to date |
| Metrics | Spend (USD) |
| Dimensions | Date |
| Suggested visualization | Time series chart |

#### Understanding the data

- **Spend (USD):** The total expenditure on the campaign, converted to US dollars.
- **Date:** Splits results by day so you can track daily spend trends.

### Compare total actions and spend by campaign this month

See the total number of conversions each campaign generated this month alongside its spend. With this data, you can evaluate which campaigns are most efficiently driving desired actions.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Query type | Summary by campaign |
| Date range | This month to date |
| Metrics | Total actions, Spend (EUR) |
| Dimensions | Campaign name |
| Suggested visualization | Table |

#### Understanding the data

- **Total actions:** The total number of actions (also referred to as conversions) generated by the campaign.
- **Spend (EUR):** The total expenditure on the campaign, converted to euros.
- **Campaign name:** Splits results by campaign for side-by-side comparison of actions and spend.

## More resources

You might also be interested in:

- [Supermetrics report template gallery](https://supermetrics.com/template-gallery)
- [Taboola metrics and dimensions](/v1/docs/taboola-fields)