Taboola data warehouse table groups

  • Updated on Dec 10, 2025
  • Published on Aug 5, 2025
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Table: CMPMANAGEMENT

advertiser_id
Display name Advertiser ID
Description The account_id of the campaign's advertiser account
Field type dimension
Data type string.text.value
approval_state
Display name Approve state
Description This field determines whether the campaign is approved to be served. The campaign can only be served if its approval_state is APPROVED
Field type dimension
Data type string.text.value
campaign
Display name Campaign ID
Description ID of the campaign in question
Field type dimension
Data type string.text.value
campaign_name
Display name Campaign name
Field type dimension
Data type string.text.value
comments
Display name Campaign comments
Field type dimension
Data type string.text.value
is_active
Display name Is active
Field type dimension
Data type bool
marketing_objective
Display name Marketing objective
Description Main goal for campaign
Field type dimension
Data type string.text.value
platform_targeting
Display name Device types
Description List of platform device types (desktop/tablet/smartphone) to run the campaign on. NULL means to run on all platform device types
Field type dimension
Data type string.text.value
platform_targeting_type
Display name Device filtering type
Description The way in which target devices are filtered
Field type dimension
Data type string.text.value
postal_code_targeting
Display name Postal code targeting
Description In case of a non-default value,holds a reference to full postal code targeting details
Field type dimension
Data type string.geo.zip
postal_code_targeting_type
Display name Target postal codes filtering type
Description The way in which target postal codes are filtered
Field type dimension
Data type string.text.value
publisher_bid_modifier
Display name Publisher bid modifier type
Description An object representing the wanted publisher bid modifiers for this campaign
Field type dimension
Data type string.text.value
spent
Display name Spend
Field type metric
Data type float.currency.value
status
Display name Campaign status
Field type dimension
Data type string.text.value
tracking_code
Display name Tracking code
Description Query-string parameter added to the URL of your items, so you can track the traffic generated from Taboola
Field type dimension
Data type string.text.value
traffic_allocation_mode
Display name Traffic allocation mode
Description OPTIMIZED - most engaging creatives will be served more than others,EVEN - The creatives of your campaign will be exposed evenly, based on the traffic
Field type dimension
Data type string.text.value

Table: CAMPAIGN

campaign
Display name Campaign ID
Description ID of the campaign in question
Field type dimension
Data type string.text.value
campaign_name
Display name Campaign name
Field type dimension
Data type string.text.value
clicks
Display name Clicks
Description The number of times a user clicks on a sourced content
Field type metric
Data type int.number.value
cpa_actions_num
Display name Total action
Description Total number of actions (also referred to as conversions)
Field type metric
Data type int.number.value
currency
Display name Currency
Description The account currency
Field type dimension
Data type string.currency.code
date
Display name Date
Field type dimension
Data type string.time.date
impressions
Display name Impressions
Field type metric
Data type int.number.value
spent
Display name Spend
Field type metric
Data type float.currency.value