---
title: "Taboola connection guide"
slug: "taboola-connection-guide"
description: "Connect your Taboola data to Supermetrics with our guide. Learn about permissions, query types, and connection instructions for seamless data integration."
updated: 2026-05-06T11:41:45Z
published: 2026-05-06T13:25:57Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Taboola connection guide

This guide contains all permissions and requirements for connecting your Taboola data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/v1/docs/taboola-connection-guide#connection-instructions).

## Required permissions

Your Taboola account needs at least the Account manager user role to connect to Supermetrics. [Learn more about user roles in Taboola's documentation](https://help.taboola.com/hc/en-us/articles/115007233208-Account-Administration).

## Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data:

****Reference list: Taboola query types****

- Campaign management
  - Campaign management
- Top content
  - Top campaign content
- Campaign summary
  - Summary by campaign & day
  - Summary by day
  - Summary by campaign
  - Summary by campaign, site & day
  - Summary by site
  - Summary by country
  - Summary by platform
  - Summary by audience
- Publisher revenue summary
  - Revenue by day
  - Revenue by week
  - Revenue by month
  - Revenue by page type
  - Revenue by placement
  - Revenue by site
  - Revenue by country
  - Revenue by platform
  - Revenue by day, site & placement
  - Revenue by day, site, placement, country & platform
  - Revenue by day, site, page type, country & platform
- Publisher visits
  - Visits by day
  - Visits by week
  - Visits by month
  - Visits by referral
  - Visits by landing page
  - Visits by platform
  - Visits by country
  - Visits by page type
  - Visits by day, referral & landing page
  - Visits by source medium
  - Visits by campaign
  - Visits by tracking code
  - Visits by referral & tracking code
- Publisher recirculation summary
  - Recirculation by day
  - Recirculation by week
  - Recirculation by month
  - Recirculation by page type
  - Recirculation by placement
  - Recirculation by site
  - Recirculation by country
  - Recirculation by platform
  - Recirculation by day, site & placement

## Connection instructions

When connecting to Taboola, you need to log in to Taboola and select the profiles to use when prompted.

1. Select the Taboola data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](/v1/docs/about-shared-and-private-connections).
3. Click **Start**.
4. Enter your credentials, and click **Sign in**.
5. In your data destination, select the profiles to use in your reporting and a query type.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub.](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub)

You can also connect to Taboola from these destinations:

- Google Sheets: [How to log in to a Supermetrics data source in Google Sheets](/v1/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Looker Studio](/v1/docs/how-to-connect-data-sources-to-looker-studio-formerly-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](/v1/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](/v1/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](/v1/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](/v1/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [Taboola report building guide](/v1/docs/taboola-report-building-guide)
- [How to reauthenticate a data source in Google Sheets, Looker Studio, Excel, or Power BI](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)
- [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)
- [How to manage data source connections on the Supermetrics Hub](/v1/docs/how-to-manage-data-source-connections-on-supermetrics-hub)