Updates on the StackAdapt data source, including new metrics, dimensions, and other features.
May 2025
2025-05-13
The following fields have been added:
Frequency
Average time on site
Cookie conversions
IP conversions
eCPCL
rCPA
rCPC
rCPCL
rCPE
rCPM
ROAS
Secondary conversions (this replaces the old “View-through conversions” metric)
Third-party CPC cost
Third-party CPM cost
Audio started
Audio completed
Audio completion rate
September 2023
2023-09-21
New dimension added:
Campaign ID
October 2022
2022-10-28
New field added:
Conversion revenue
January 2022
2022-01-12
New metrics added:
View-through conversions
Unique conversions