---
title: "StackAdapt metrics and dimensions"
slug: "stackadapt-fields"
description: "Explore the StackAdapt metrics and dimensions available through Supermetrics. Find every data field you need to build your marketing reports."
updated: 2026-04-08T11:01:17Z
published: 2026-04-08T11:01:17Z
canonical: "docs.supermetrics.com/stackadapt-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# StackAdapt metrics and dimensions

> Supermetrics brings all your StackAdapt data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

45 metrics38 dimensionsSearch fields

### ADVERTISER

| \| advertiser \| \| --- \| \| \\| Field label \\| Advertiser \\| \\| --- \\| --- \\| \\| Description \\| Name of advertiser, typically an agency or brand \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser \| \| Description \| Name of advertiser, typically an agency or brand \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| advertiser |
| \| Field label \| Advertiser \| \| --- \| --- \| \| Description \| Name of advertiser, typically an agency or brand \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser |
| Description | Name of advertiser, typically an agency or brand |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_id \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ID of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| Unique ID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_id |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| Unique ID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | Unique ID of the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AUDIO

| \| audio_starts \| \| --- \| \| \\| Field label \\| Audio started \\| \\| --- \\| --- \\| \\| Description \\| Audio started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Audio started \| \| Description \| Audio started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| audio_starts |
| \| Field label \| Audio started \| \| --- \| --- \| \| Description \| Audio started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Audio started |
| Description | Audio started |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audio_completions \| \| --- \| \| \\| Field label \\| Audio completed \\| \\| --- \\| --- \\| \\| Description \\| Audio completed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Audio completed \| \| Description \| Audio completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audio_completions |
| \| Field label \| Audio completed \| \| --- \| --- \| \| Description \| Audio completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Audio completed |
| Description | Audio completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audio_completion_rate \| \| --- \| \| \\| Field label \\| Audio completion rate \\| \\| --- \\| --- \\| \\| Description \\| Listen through rate, calculated by Audio completed / Audio started \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Audio completion rate \| \| Description \| Listen through rate, calculated by Audio completed / Audio started \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audio_completion_rate |
| \| Field label \| Audio completion rate \| \| --- \| --- \| \| Description \| Listen through rate, calculated by Audio completed / Audio started \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Audio completion rate |
| Description | Listen through rate, calculated by Audio completed / Audio started |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### BASIC

| \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of Impressions served \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Total number of Impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Total number of Impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Total number of Impressions served |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| impressions_unique \| \| --- \| \| \\| Field label \\| Unique impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique people who were shown an ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique impressions \| \| Description \| Total number of unique people who were shown an ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions_unique |
| \| Field label \| Unique impressions \| \| --- \| --- \| \| Description \| Total number of unique people who were shown an ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique impressions |
| Description | Total number of unique people who were shown an ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of clicks registered \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Total number of clicks registered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Total number of clicks registered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | Total number of clicks registered |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ctr \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate expressed as a percentage; Clicks divided by impressions X 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-through rate expressed as a percentage; Clicks divided by impressions X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| ctr |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-through rate expressed as a percentage; Clicks divided by impressions X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Click-through rate expressed as a percentage; Clicks divided by impressions X 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| cost \| \| --- \| \| \\| Field label \\| Media cost \\| \\| --- \\| --- \\| \\| Description \\| Total budget spent on campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Media cost \| \| Description \| Total budget spent on campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost |
| \| Field label \| Media cost \| \| --- \| --- \| \| Description \| Total budget spent on campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Media cost |
| Description | Total budget spent on campaign |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpc \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click; Media cost divided by Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click; Media cost divided by Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click; Media cost divided by Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | Cost per click; Media cost divided by Clicks |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpm \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per mille; Media cost divided by Impressions x 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per mille; Media cost divided by Impressions x 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per mille; Media cost divided by Impressions x 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Cost per mille; Media cost divided by Impressions x 1000 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpe \| \| --- \| \| \\| Field label \\| CPE \\| \\| --- \\| --- \\| \\| Description \\| Cost per click; Media cost divided by Engagement \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPE \| \| Description \| Cost per click; Media cost divided by Engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpe |
| \| Field label \| CPE \| \| --- \| --- \| \| Description \| Cost per click; Media cost divided by Engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPE |
| Description | Cost per click; Media cost divided by Engagement |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ecpcl \| \| --- \| \| \\| Field label \\| eCPCL \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per completed listen. Calculated by Media cost / Audio completed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPCL \| \| Description \| Effective cost per completed listen. Calculated by Media cost / Audio completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ecpcl |
| \| Field label \| eCPCL \| \| --- \| --- \| \| Description \| Effective cost per completed listen. Calculated by Media cost / Audio completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPCL |
| Description | Effective cost per completed listen. Calculated by Media cost / Audio completed |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| frequency \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| Impressions per unique impression \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Frequency \| \| Description \| Impressions per unique impression \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| frequency |
| \| Field label \| Frequency \| \| --- \| --- \| \| Description \| Impressions per unique impression \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Frequency |
| Description | Impressions per unique impression |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| tpcpc_cost \| \| --- \| \| \\| Field label \\| Third-party CPC cost \\| \\| --- \\| --- \\| \\| Description \\| Third-party CPC cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Third-party CPC cost \| \| Description \| Third-party CPC cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| tpcpc_cost |
| \| Field label \| Third-party CPC cost \| \| --- \| --- \| \| Description \| Third-party CPC cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Third-party CPC cost |
| Description | Third-party CPC cost |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| tpcpm_cost \| \| --- \| \| \\| Field label \\| Third-party CPM cost \\| \\| --- \\| --- \\| \\| Description \\| Third-party CPM cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Third-party CPM cost \| \| Description \| Third-party CPM cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| tpcpm_cost |
| \| Field label \| Third-party CPM cost \| \| --- \| --- \| \| Description \| Third-party CPM cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Third-party CPM cost |
| Description | Third-party CPM cost |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CAMPAIGN

| \| line_item \| \| --- \| \| \\| Field label \\| Campaign group \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign group, which organizes campaigns into one marketing initiative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign group \| \| Description \| Name of the campaign group, which organizes campaigns into one marketing initiative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| line_item |
| \| Field label \| Campaign group \| \| --- \| --- \| \| Description \| Name of the campaign group, which organizes campaigns into one marketing initiative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign group |
| Description | Name of the campaign group, which organizes campaigns into one marketing initiative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign \| \| --- \| \| \\| Field label \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign \| \| Description \| Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign |
| \| Field label \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign |
| Description | Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Unique ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Unique ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | Unique ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_type \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Describes the type of campaign, native or video \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Describes the type of campaign, native or video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_type |
| \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Describes the type of campaign, native or video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign type |
| Description | Describes the type of campaign, native or video |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CONVERSIONS

| \| conversions \| \| --- \| \| \\| Field label \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| Total number of times conversion event took place \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions \| \| Description \| Total number of times conversion event took place \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| conversions |
| \| Field label \| Conversions \| \| --- \| --- \| \| Description \| Total number of times conversion event took place \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversions |
| Description | Total number of times conversion event took place |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cvr \| \| --- \| \| \\| Field label \\| Conversion rate \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate expressed as a percentage; Conversions divided by clicks X 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate \| \| Description \| Conversion rate expressed as a percentage; Conversions divided by clicks X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| cvr |
| \| Field label \| Conversion rate \| \| --- \| --- \| \| Description \| Conversion rate expressed as a percentage; Conversions divided by clicks X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate |
| Description | Conversion rate expressed as a percentage; Conversions divided by clicks X 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| cpa \| \| --- \| \| \\| Field label \\| Cost per conversion \\| \\| --- \\| --- \\| \\| Description \\| Media cost divided by Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per conversion \| \| Description \| Media cost divided by Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa |
| \| Field label \| Cost per conversion \| \| --- \| --- \| \| Description \| Media cost divided by Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per conversion |
| Description | Media cost divided by Conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| impression_conversions \| \| --- \| \| \\| Field label \\| Impression conversions \\| \\| --- \\| --- \\| \\| Description \\| Number of impression conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impression conversions \| \| Description \| Number of impression conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impression_conversions |
| \| Field label \| Impression conversions \| \| --- \| --- \| \| Description \| Number of impression conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impression conversions |
| Description | Number of impression conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| click_conversions \| \| --- \| \| \\| Field label \\| Click conversions \\| \\| --- \\| --- \\| \\| Description \\| Number of click conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click conversions \| \| Description \| Number of click conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| click_conversions |
| \| Field label \| Click conversions \| \| --- \| --- \| \| Description \| Number of click conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Click conversions |
| Description | Number of click conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_revenue \| \| --- \| \| \\| Field label \\| Conversion revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue generated through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion revenue \| \| Description \| Revenue generated through conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_revenue |
| \| Field label \| Conversion revenue \| \| --- \| --- \| \| Description \| Revenue generated through conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Conversion revenue |
| Description | Revenue generated through conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| revenue \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Total budget spent including margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Total budget spent including margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revenue |
| \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Total budget spent including margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Revenue |
| Description | Total budget spent including margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| profit \| \| --- \| \| \\| Field label \\| Profit \\| \\| --- \\| --- \\| \\| Description \\| Margin kept from total budget \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Profit \| \| Description \| Margin kept from total budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| profit |
| \| Field label \| Profit \| \| --- \| --- \| \| Description \| Margin kept from total budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Profit |
| Description | Margin kept from total budget |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| unique_conversions \| \| --- \| \| \\| Field label \\| Unique conversions \\| \\| --- \\| --- \\| \\| Description \\| Number of times a unique conversion event took place \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique conversions \| \| Description \| Number of times a unique conversion event took place \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unique_conversions |
| \| Field label \| Unique conversions \| \| --- \| --- \| \| Description \| Number of times a unique conversion event took place \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique conversions |
| Description | Number of times a unique conversion event took place |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cookie_conversions \| \| --- \| \| \\| Field label \\| Cookie conversions \\| \\| --- \\| --- \\| \\| Description \\| Cookie conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cookie conversions \| \| Description \| Cookie conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cookie_conversions |
| \| Field label \| Cookie conversions \| \| --- \| --- \| \| Description \| Cookie conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Cookie conversions |
| Description | Cookie conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ip_conversions \| \| --- \| \| \\| Field label \\| IP conversions \\| \\| --- \\| --- \\| \\| Description \\| IP conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| IP conversions \| \| Description \| IP conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ip_conversions |
| \| Field label \| IP conversions \| \| --- \| --- \| \| Description \| IP conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | IP conversions |
| Description | IP conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| secondary_conversions \| \| --- \| \| \\| Field label \\| Secondary conversions \\| \\| --- \\| --- \\| \\| Description \\| Secondary conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Secondary conversions \| \| Description \| Secondary conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| secondary_conversions |
| \| Field label \| Secondary conversions \| \| --- \| --- \| \| Description \| Secondary conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Secondary conversions |
| Description | Secondary conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEPRECATED

| \| viewthrough_conversions \| \| --- \| \| \\| Field label \\| View-through conversions \\| \\| --- \\| --- \\| \\| Description \\| Number of view-through conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-05-01 \\| \| \| Field label \| View-through conversions \| \| Description \| Number of view-through conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-05-01 \| |
| --- |
| viewthrough_conversions |
| \| Field label \| View-through conversions \| \| --- \| --- \| \| Description \| Number of view-through conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-05-01 \| |
| Field label | View-through conversions |
| Description | Number of view-through conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-05-01 |

### ENGAGEMENT

| \| page_starts \| \| --- \| \| \\| Field label \\| Page starts \\| \\| --- \\| --- \\| \\| Description \\| Number of times user spent least 2 seconds on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page starts \| \| Description \| Number of times user spent least 2 seconds on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| page_starts |
| \| Field label \| Page starts \| \| --- \| --- \| \| Description \| Number of times user spent least 2 seconds on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page starts |
| Description | Number of times user spent least 2 seconds on site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_time_15s \| \| --- \| \| \\| Field label \\| 15s Engagements (LP) \\| \\| --- \\| --- \\| \\| Description \\| Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 15s Engagements (LP) \| \| Description \| Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_time_15s |
| \| Field label \| 15s Engagements (LP) \| \| --- \| --- \| \| Description \| Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 15s Engagements (LP) |
| Description | Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_time \| \| --- \| \| \\| Field label \\| Total time on page \\| \\| --- \\| --- \\| \\| Description \\| Total time spent on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total time on page \| \| Description \| Total time spent on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_time |
| \| Field label \| Total time on page \| \| --- \| --- \| \| Description \| Total time spent on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total time on page |
| Description | Total time spent on site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| engagement_rate \| \| --- \| \| \\| Field label \\| Engagement rate \\| \\| --- \\| --- \\| \\| Description \\| Engagement rate expressed as a percentage; Engagement divided by clicks X 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement rate \| \| Description \| Engagement rate expressed as a percentage; Engagement divided by clicks X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| engagement_rate |
| \| Field label \| Engagement rate \| \| --- \| --- \| \| Description \| Engagement rate expressed as a percentage; Engagement divided by clicks X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Engagement rate |
| Description | Engagement rate expressed as a percentage; Engagement divided by clicks X 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| atos \| \| --- \| \| \\| Field label \\| Average time on site \\| \\| --- \\| --- \\| \\| Description \\| Average time on site (seconds) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Average time on site \| \| Description \| Average time on site (seconds) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| atos |
| \| Field label \| Average time on site \| \| --- \| --- \| \| Description \| Average time on site (seconds) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Average time on site |
| Description | Average time on site (seconds) |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |

### NATIVE AD

| \| native_ad \| \| --- \| \| \\| Field label \\| Creative ad \\| \\| --- \\| --- \\| \\| Description \\| Name of ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ad \| \| Description \| Name of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| native_ad |
| \| Field label \| Creative ad \| \| --- \| --- \| \| Description \| Name of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ad |
| Description | Name of ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| native_ad_id \| \| --- \| \| \\| Field label \\| Creative ad ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ID of ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ad ID \| \| Description \| Unique ID of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| native_ad_id |
| \| Field label \| Creative ad ID \| \| --- \| --- \| \| Description \| Unique ID of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ad ID |
| Description | Unique ID of ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| heading \| \| --- \| \| \\| Field label \\| Heading \\| \\| --- \\| --- \\| \\| Description \\| Heading text used in ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Heading \| \| Description \| Heading text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| heading |
| \| Field label \| Heading \| \| --- \| --- \| \| Description \| Heading text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Heading |
| Description | Heading text used in ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| tagline \| \| --- \| \| \\| Field label \\| Tagline \\| \\| --- \\| --- \\| \\| Description \\| Tagline text used in ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Tagline \| \| Description \| Tagline text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| tagline |
| \| Field label \| Tagline \| \| --- \| --- \| \| Description \| Tagline text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Tagline |
| Description | Tagline text used in ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| click_url \| \| --- \| \| \\| Field label \\| Click URL \\| \\| --- \\| --- \\| \\| Description \\| URL used in ad creative to drive users to a specific site \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Click URL \| \| Description \| URL used in ad creative to drive users to a specific site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| click_url |
| \| Field label \| Click URL \| \| --- \| --- \| \| Description \| URL used in ad creative to drive users to a specific site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Click URL |
| Description | URL used in ad creative to drive users to a specific site |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_url \| \| --- \| \| \\| Field label \\| Creative URL \\| \\| --- \\| --- \\| \\| Description \\| URL used in ad creative to drive users to a specific image \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative URL \| \| Description \| URL used in ad creative to drive users to a specific image \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_url |
| \| Field label \| Creative URL \| \| --- \| --- \| \| Description \| URL used in ad creative to drive users to a specific image \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Creative URL |
| Description | URL used in ad creative to drive users to a specific image |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REVENUE

| \| rcpa \| \| --- \| \| \\| Field label \\| rCPA \\| \\| --- \\| --- \\| \\| Description \\| Revenue cost per action. Calculated by Revenue / Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| rCPA \| \| Description \| Revenue cost per action. Calculated by Revenue / Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| rcpa |
| \| Field label \| rCPA \| \| --- \| --- \| \| Description \| Revenue cost per action. Calculated by Revenue / Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | rCPA |
| Description | Revenue cost per action. Calculated by Revenue / Conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| rcpc \| \| --- \| \| \\| Field label \\| rCPC \\| \\| --- \\| --- \\| \\| Description \\| Revenue cost per click. Calculated by Revenue / Click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| rCPC \| \| Description \| Revenue cost per click. Calculated by Revenue / Click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| rcpc |
| \| Field label \| rCPC \| \| --- \| --- \| \| Description \| Revenue cost per click. Calculated by Revenue / Click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | rCPC |
| Description | Revenue cost per click. Calculated by Revenue / Click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| rcpcl \| \| --- \| \| \\| Field label \\| rCPCL \\| \\| --- \\| --- \\| \\| Description \\| Revenue cost per completed listen. Calculated by Revenue / Audio completed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| rCPCL \| \| Description \| Revenue cost per completed listen. Calculated by Revenue / Audio completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| rcpcl |
| \| Field label \| rCPCL \| \| --- \| --- \| \| Description \| Revenue cost per completed listen. Calculated by Revenue / Audio completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | rCPCL |
| Description | Revenue cost per completed listen. Calculated by Revenue / Audio completed |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| rcpe \| \| --- \| \| \\| Field label \\| rCPE \\| \\| --- \\| --- \\| \\| Description \\| Revenue cost per engagement. Calculated by Revenue / 15s Engagements (LP) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| rCPE \| \| Description \| Revenue cost per engagement. Calculated by Revenue / 15s Engagements (LP) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| rcpe |
| \| Field label \| rCPE \| \| --- \| --- \| \| Description \| Revenue cost per engagement. Calculated by Revenue / 15s Engagements (LP) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | rCPE |
| Description | Revenue cost per engagement. Calculated by Revenue / 15s Engagements (LP) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| rcpm \| \| --- \| \| \\| Field label \\| rCPM \\| \\| --- \\| --- \\| \\| Description \\| Revenue cost per mile. Calculated by (Revenue / Impressions) * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| rCPM \| \| Description \| Revenue cost per mile. Calculated by (Revenue / Impressions) * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| rcpm |
| \| Field label \| rCPM \| \| --- \| --- \| \| Description \| Revenue cost per mile. Calculated by (Revenue / Impressions) * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | rCPM |
| Description | Revenue cost per mile. Calculated by (Revenue / Impressions) * 1000 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| roas \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend. Calculated by Revenue / Media cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS \| \| Description \| Return on ad spend. Calculated by Revenue / Media cost \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| roas |
| \| Field label \| ROAS \| \| --- \| --- \| \| Description \| Return on ad spend. Calculated by Revenue / Media cost \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | ROAS |
| Description | Return on ad spend. Calculated by Revenue / Media cost |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year |
| \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Description | Year, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearofweek \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Description \| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearofweek |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Description | Year of week for US-style Sunday-Saturday weeks, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearofweekiso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Description \| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearofweekiso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Description | Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearmonth \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| yearmonth |
| \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Description | Year and month, e.g. 2017\|06 |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month |
| \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Description | Month, e.g. 6 |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| yearweek \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| yearweek |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Description | Year and week for US-style Sunday-Saturday weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| yearweekiso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| yearweekiso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Description | Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Description | US week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| weekiso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| weekiso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Description | ISO week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| dayofmonth \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month, e.g. 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| dayofmonth |
| \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Description | Day of month, e.g. 2 |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| dayofweekname \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| dayofweekname |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Description | Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| dayofweeknameiso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| dayofweeknameiso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Description | Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### VIDEO

| \| vcomp_0 \| \| --- \| \| \\| Field label \\| Video started \\| \\| --- \\| --- \\| \\| Description \\| Video views started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video started \| \| Description \| Video views started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| vcomp_0 |
| \| Field label \| Video started \| \| --- \| --- \| \| Description \| Video views started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video started |
| Description | Video views started |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vcomp_25 \| \| --- \| \| \\| Field label \\| Video completed to 25 % \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 25 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completed to 25 % \| \| Description \| Video watched to at least 25 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vcomp_25 |
| \| Field label \| Video completed to 25 % \| \| --- \| --- \| \| Description \| Video watched to at least 25 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video completed to 25 % |
| Description | Video watched to at least 25 % |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vcomp_50 \| \| --- \| \| \\| Field label \\| Video completed to 50 % \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 50 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completed to 50 % \| \| Description \| Video watched to at least 50 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vcomp_50 |
| \| Field label \| Video completed to 50 % \| \| --- \| --- \| \| Description \| Video watched to at least 50 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video completed to 50 % |
| Description | Video watched to at least 50 % |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vcomp_75 \| \| --- \| \| \\| Field label \\| Video completed to 75 % \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 75 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completed to 75 % \| \| Description \| Video watched to at least 75 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vcomp_75 |
| \| Field label \| Video completed to 75 % \| \| --- \| --- \| \| Description \| Video watched to at least 75 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video completed to 75 % |
| Description | Video watched to at least 75 % |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vcomp_95 \| \| --- \| \| \\| Field label \\| Video completed \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 95 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completed \| \| Description \| Video watched to at least 95 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vcomp_95 |
| \| Field label \| Video completed \| \| --- \| --- \| \| Description \| Video watched to at least 95 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video completed |
| Description | Video watched to at least 95 % |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vcomp_rate \| \| --- \| \| \\| Field label \\| Completion rate \\| \\| --- \\| --- \\| \\| Description \\| Video completion rate. Calculated by Video completed / Video started \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completion rate \| \| Description \| Video completion rate. Calculated by Video completed / Video started \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| vcomp_rate |
| \| Field label \| Completion rate \| \| --- \| --- \| \| Description \| Video completion rate. Calculated by Video completed / Video started \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completion rate |
| Description | Video completion rate. Calculated by Video completed / Video started |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |