--- title: "StackAdapt metrics and dimensions" slug: "stackadapt-fields" description: "Explore the complete list of StackAdapt metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-04-08T11:01:17Z published: 2026-04-08T11:01:17Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # StackAdapt metrics and dimensions > Supermetrics brings all your StackAdapt data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 45 metrics38 dimensionsSearch fields ### ADVERTISER | \| advertiser** \| \| --- \| \| \\| Field label \\| Advertiser \\| \\| --- \\| --- \\| \\| Description \\| Name of advertiser, typically an agency or brand \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser \| \| Description \| Name of advertiser, typically an agency or brand \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | advertiser** | | \| Field label \| Advertiser \| \| --- \| --- \| \| Description \| Name of advertiser, typically an agency or brand \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser | | Description | Name of advertiser, typically an agency or brand | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ID of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| Unique ID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertiser_id** | | \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| Unique ID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser ID | | Description | Unique ID of the advertiser | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### AUDIO | \| audio_starts** \| \| --- \| \| \\| Field label \\| Audio started \\| \\| --- \\| --- \\| \\| Description \\| Audio started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Audio started \| \| Description \| Audio started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | audio_starts** | | \| Field label \| Audio started \| \| --- \| --- \| \| Description \| Audio started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Audio started | | Description | Audio started | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| audio_completions** \| \| --- \| \| \\| Field label \\| Audio completed \\| \\| --- \\| --- \\| \\| Description \\| Audio completed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Audio completed \| \| Description \| Audio completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | audio_completions** | | \| Field label \| Audio completed \| \| --- \| --- \| \| Description \| Audio completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Audio completed | | Description | Audio completed | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| audio_completion_rate** \| \| --- \| \| \\| Field label \\| Audio completion rate \\| \\| --- \\| --- \\| \\| Description \\| Listen through rate, calculated by Audio completed / Audio started \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Audio completion rate \| \| Description \| Listen through rate, calculated by Audio completed / Audio started \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | audio_completion_rate** | | \| Field label \| Audio completion rate \| \| --- \| --- \| \| Description \| Listen through rate, calculated by Audio completed / Audio started \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Audio completion rate | | Description | Listen through rate, calculated by Audio completed / Audio started | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### BASIC | \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of Impressions served \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Total number of Impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | impressions** | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Total number of Impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | Total number of Impressions served | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| impressions_unique** \| \| --- \| \| \\| Field label \\| Unique impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique people who were shown an ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique impressions \| \| Description \| Total number of unique people who were shown an ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | impressions_unique** | | \| Field label \| Unique impressions \| \| --- \| --- \| \| Description \| Total number of unique people who were shown an ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unique impressions | | Description | Total number of unique people who were shown an ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of clicks registered \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Total number of clicks registered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clicks** | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Total number of clicks registered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | Total number of clicks registered | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate expressed as a percentage; Clicks divided by impressions X 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-through rate expressed as a percentage; Clicks divided by impressions X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | ctr** | | \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-through rate expressed as a percentage; Clicks divided by impressions X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | CTR | | Description | Click-through rate expressed as a percentage; Clicks divided by impressions X 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| cost** \| \| --- \| \| \\| Field label \\| Media cost \\| \\| --- \\| --- \\| \\| Description \\| Total budget spent on campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Media cost \| \| Description \| Total budget spent on campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost** | | \| Field label \| Media cost \| \| --- \| --- \| \| Description \| Total budget spent on campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Media cost | | Description | Total budget spent on campaign | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click; Media cost divided by Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click; Media cost divided by Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpc** | | \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click; Media cost divided by Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPC | | Description | Cost per click; Media cost divided by Clicks | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per mille; Media cost divided by Impressions x 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per mille; Media cost divided by Impressions x 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpm** | | \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per mille; Media cost divided by Impressions x 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPM | | Description | Cost per mille; Media cost divided by Impressions x 1000 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpe** \| \| --- \| \| \\| Field label \\| CPE \\| \\| --- \\| --- \\| \\| Description \\| Cost per click; Media cost divided by Engagement \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPE \| \| Description \| Cost per click; Media cost divided by Engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpe** | | \| Field label \| CPE \| \| --- \| --- \| \| Description \| Cost per click; Media cost divided by Engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPE | | Description | Cost per click; Media cost divided by Engagement | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| ecpcl** \| \| --- \| \| \\| Field label \\| eCPCL \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per completed listen. Calculated by Media cost / Audio completed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPCL \| \| Description \| Effective cost per completed listen. Calculated by Media cost / Audio completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | ecpcl** | | \| Field label \| eCPCL \| \| --- \| --- \| \| Description \| Effective cost per completed listen. Calculated by Media cost / Audio completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | eCPCL | | Description | Effective cost per completed listen. Calculated by Media cost / Audio completed | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| frequency** \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| Impressions per unique impression \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Frequency \| \| Description \| Impressions per unique impression \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | frequency** | | \| Field label \| Frequency \| \| --- \| --- \| \| Description \| Impressions per unique impression \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Frequency | | Description | Impressions per unique impression | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| tpcpc_cost** \| \| --- \| \| \\| Field label \\| Third-party CPC cost \\| \\| --- \\| --- \\| \\| Description \\| Third-party CPC cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Third-party CPC cost \| \| Description \| Third-party CPC cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | tpcpc_cost** | | \| Field label \| Third-party CPC cost \| \| --- \| --- \| \| Description \| Third-party CPC cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Third-party CPC cost | | Description | Third-party CPC cost | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| tpcpm_cost** \| \| --- \| \| \\| Field label \\| Third-party CPM cost \\| \\| --- \\| --- \\| \\| Description \\| Third-party CPM cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Third-party CPM cost \| \| Description \| Third-party CPM cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | tpcpm_cost** | | \| Field label \| Third-party CPM cost \| \| --- \| --- \| \| Description \| Third-party CPM cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Third-party CPM cost | | Description | Third-party CPM cost | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### CAMPAIGN | \| line_item** \| \| --- \| \| \\| Field label \\| Campaign group \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign group, which organizes campaigns into one marketing initiative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign group \| \| Description \| Name of the campaign group, which organizes campaigns into one marketing initiative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | line_item** | | \| Field label \| Campaign group \| \| --- \| --- \| \| Description \| Name of the campaign group, which organizes campaigns into one marketing initiative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign group | | Description | Name of the campaign group, which organizes campaigns into one marketing initiative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign** \| \| --- \| \| \\| Field label \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign \| \| Description \| Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign** | | \| Field label \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign | | Description | Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Unique ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_id** | | \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Unique ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign ID | | Description | Unique ID of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_type** \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Describes the type of campaign, native or video \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Describes the type of campaign, native or video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_type** | | \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Describes the type of campaign, native or video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign type | | Description | Describes the type of campaign, native or video | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CONVERSIONS | \| conversions** \| \| --- \| \| \\| Field label \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| Total number of times conversion event took place \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions \| \| Description \| Total number of times conversion event took place \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | conversions** | | \| Field label \| Conversions \| \| --- \| --- \| \| Description \| Total number of times conversion event took place \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions | | Description | Total number of times conversion event took place | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cvr** \| \| --- \| \| \\| Field label \\| Conversion rate \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate expressed as a percentage; Conversions divided by clicks X 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate \| \| Description \| Conversion rate expressed as a percentage; Conversions divided by clicks X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | cvr** | | \| Field label \| Conversion rate \| \| --- \| --- \| \| Description \| Conversion rate expressed as a percentage; Conversions divided by clicks X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Conversion rate | | Description | Conversion rate expressed as a percentage; Conversions divided by clicks X 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| cpa** \| \| --- \| \| \\| Field label \\| Cost per conversion \\| \\| --- \\| --- \\| \\| Description \\| Media cost divided by Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per conversion \| \| Description \| Media cost divided by Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpa** | | \| Field label \| Cost per conversion \| \| --- \| --- \| \| Description \| Media cost divided by Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per conversion | | Description | Media cost divided by Conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| impression_conversions** \| \| --- \| \| \\| Field label \\| Impression conversions \\| \\| --- \\| --- \\| \\| Description \\| Number of impression conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impression conversions \| \| Description \| Number of impression conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | impression_conversions** | | \| Field label \| Impression conversions \| \| --- \| --- \| \| Description \| Number of impression conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impression conversions | | Description | Number of impression conversions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| click_conversions** \| \| --- \| \| \\| Field label \\| Click conversions \\| \\| --- \\| --- \\| \\| Description \\| Number of click conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click conversions \| \| Description \| Number of click conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | click_conversions** | | \| Field label \| Click conversions \| \| --- \| --- \| \| Description \| Number of click conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click conversions | | Description | Number of click conversions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| conversion_revenue** \| \| --- \| \| \\| Field label \\| Conversion revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue generated through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion revenue \| \| Description \| Revenue generated through conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | conversion_revenue** | | \| Field label \| Conversion revenue \| \| --- \| --- \| \| Description \| Revenue generated through conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Conversion revenue | | Description | Revenue generated through conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| revenue** \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Total budget spent including margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Total budget spent including margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue** | | \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Total budget spent including margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue | | Description | Total budget spent including margin | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| profit** \| \| --- \| \| \\| Field label \\| Profit \\| \\| --- \\| --- \\| \\| Description \\| Margin kept from total budget \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Profit \| \| Description \| Margin kept from total budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | profit** | | \| Field label \| Profit \| \| --- \| --- \| \| Description \| Margin kept from total budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Profit | | Description | Margin kept from total budget | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| unique_conversions** \| \| --- \| \| \\| Field label \\| Unique conversions \\| \\| --- \\| --- \\| \\| Description \\| Number of times a unique conversion event took place \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique conversions \| \| Description \| Number of times a unique conversion event took place \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | unique_conversions** | | \| Field label \| Unique conversions \| \| --- \| --- \| \| Description \| Number of times a unique conversion event took place \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unique conversions | | Description | Number of times a unique conversion event took place | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cookie_conversions** \| \| --- \| \| \\| Field label \\| Cookie conversions \\| \\| --- \\| --- \\| \\| Description \\| Cookie conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cookie conversions \| \| Description \| Cookie conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | cookie_conversions** | | \| Field label \| Cookie conversions \| \| --- \| --- \| \| Description \| Cookie conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Cookie conversions | | Description | Cookie conversions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ip_conversions** \| \| --- \| \| \\| Field label \\| IP conversions \\| \\| --- \\| --- \\| \\| Description \\| IP conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| IP conversions \| \| Description \| IP conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ip_conversions** | | \| Field label \| IP conversions \| \| --- \| --- \| \| Description \| IP conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | IP conversions | | Description | IP conversions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| secondary_conversions** \| \| --- \| \| \\| Field label \\| Secondary conversions \\| \\| --- \\| --- \\| \\| Description \\| Secondary conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Secondary conversions \| \| Description \| Secondary conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | secondary_conversions** | | \| Field label \| Secondary conversions \| \| --- \| --- \| \| Description \| Secondary conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Secondary conversions | | Description | Secondary conversions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### DEPRECATED | \| viewthrough_conversions** \| \| --- \| \| \\| Field label \\| View-through conversions \\| \\| --- \\| --- \\| \\| Description \\| Number of view-through conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-05-01 \\| \| \| Field label \| View-through conversions \| \| Description \| Number of view-through conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-05-01 \| | | --- | | viewthrough_conversions** | | \| Field label \| View-through conversions \| \| --- \| --- \| \| Description \| Number of view-through conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-05-01 \| | | Field label | View-through conversions | | Description | Number of view-through conversions. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2025-05-01 | ### ENGAGEMENT | \| page_starts** \| \| --- \| \| \\| Field label \\| Page starts \\| \\| --- \\| --- \\| \\| Description \\| Number of times user spent least 2 seconds on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page starts \| \| Description \| Number of times user spent least 2 seconds on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | page_starts** | | \| Field label \| Page starts \| \| --- \| --- \| \| Description \| Number of times user spent least 2 seconds on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page starts | | Description | Number of times user spent least 2 seconds on site | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| page_time_15s** \| \| --- \| \| \\| Field label \\| 15s Engagements (LP) \\| \\| --- \\| --- \\| \\| Description \\| Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 15s Engagements (LP) \| \| Description \| Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | page_time_15s** | | \| Field label \| 15s Engagements (LP) \| \| --- \| --- \| \| Description \| Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | 15s Engagements (LP) | | Description | Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| page_time** \| \| --- \| \| \\| Field label \\| Total time on page \\| \\| --- \\| --- \\| \\| Description \\| Total time spent on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total time on page \| \| Description \| Total time spent on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | page_time** | | \| Field label \| Total time on page \| \| --- \| --- \| \| Description \| Total time spent on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total time on page | | Description | Total time spent on site | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| engagement_rate** \| \| --- \| \| \\| Field label \\| Engagement rate \\| \\| --- \\| --- \\| \\| Description \\| Engagement rate expressed as a percentage; Engagement divided by clicks X 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement rate \| \| Description \| Engagement rate expressed as a percentage; Engagement divided by clicks X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | engagement_rate** | | \| Field label \| Engagement rate \| \| --- \| --- \| \| Description \| Engagement rate expressed as a percentage; Engagement divided by clicks X 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Engagement rate | | Description | Engagement rate expressed as a percentage; Engagement divided by clicks X 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| atos** \| \| --- \| \| \\| Field label \\| Average time on site \\| \\| --- \\| --- \\| \\| Description \\| Average time on site (seconds) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Average time on site \| \| Description \| Average time on site (seconds) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | atos** | | \| Field label \| Average time on site \| \| --- \| --- \| \| Description \| Average time on site (seconds) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Average time on site | | Description | Average time on site (seconds) | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | ### NATIVE AD | \| native_ad** \| \| --- \| \| \\| Field label \\| Creative ad \\| \\| --- \\| --- \\| \\| Description \\| Name of ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ad \| \| Description \| Name of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | native_ad** | | \| Field label \| Creative ad \| \| --- \| --- \| \| Description \| Name of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative ad | | Description | Name of ad creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| native_ad_id** \| \| --- \| \| \\| Field label \\| Creative ad ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ID of ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ad ID \| \| Description \| Unique ID of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | native_ad_id** | | \| Field label \| Creative ad ID \| \| --- \| --- \| \| Description \| Unique ID of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative ad ID | | Description | Unique ID of ad creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| heading** \| \| --- \| \| \\| Field label \\| Heading \\| \\| --- \\| --- \\| \\| Description \\| Heading text used in ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Heading \| \| Description \| Heading text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | heading** | | \| Field label \| Heading \| \| --- \| --- \| \| Description \| Heading text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Heading | | Description | Heading text used in ad creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| tagline** \| \| --- \| \| \\| Field label \\| Tagline \\| \\| --- \\| --- \\| \\| Description \\| Tagline text used in ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Tagline \| \| Description \| Tagline text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | tagline** | | \| Field label \| Tagline \| \| --- \| --- \| \| Description \| Tagline text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Tagline | | Description | Tagline text used in ad creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| click_url** \| \| --- \| \| \\| Field label \\| Click URL \\| \\| --- \\| --- \\| \\| Description \\| URL used in ad creative to drive users to a specific site \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Click URL \| \| Description \| URL used in ad creative to drive users to a specific site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | click_url** | | \| Field label \| Click URL \| \| --- \| --- \| \| Description \| URL used in ad creative to drive users to a specific site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Click URL | | Description | URL used in ad creative to drive users to a specific site | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| creative_url** \| \| --- \| \| \\| Field label \\| Creative URL \\| \\| --- \\| --- \\| \\| Description \\| URL used in ad creative to drive users to a specific image \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative URL \| \| Description \| URL used in ad creative to drive users to a specific image \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | creative_url** | | \| Field label \| Creative URL \| \| --- \| --- \| \| Description \| URL used in ad creative to drive users to a specific image \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Creative URL | | Description | URL used in ad creative to drive users to a specific image | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### REVENUE | \| rcpa** \| \| --- \| \| \\| Field label \\| rCPA \\| \\| --- \\| --- \\| \\| Description \\| Revenue cost per action. Calculated by Revenue / Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| rCPA \| \| Description \| Revenue cost per action. Calculated by Revenue / Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | rcpa** | | \| Field label \| rCPA \| \| --- \| --- \| \| Description \| Revenue cost per action. Calculated by Revenue / Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | rCPA | | Description | Revenue cost per action. Calculated by Revenue / Conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| rcpc** \| \| --- \| \| \\| Field label \\| rCPC \\| \\| --- \\| --- \\| \\| Description \\| Revenue cost per click. Calculated by Revenue / Click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| rCPC \| \| Description \| Revenue cost per click. Calculated by Revenue / Click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | rcpc** | | \| Field label \| rCPC \| \| --- \| --- \| \| Description \| Revenue cost per click. Calculated by Revenue / Click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | rCPC | | Description | Revenue cost per click. Calculated by Revenue / Click | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| rcpcl** \| \| --- \| \| \\| Field label \\| rCPCL \\| \\| --- \\| --- \\| \\| Description \\| Revenue cost per completed listen. Calculated by Revenue / Audio completed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| rCPCL \| \| Description \| Revenue cost per completed listen. Calculated by Revenue / Audio completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | rcpcl** | | \| Field label \| rCPCL \| \| --- \| --- \| \| Description \| Revenue cost per completed listen. Calculated by Revenue / Audio completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | rCPCL | | Description | Revenue cost per completed listen. Calculated by Revenue / Audio completed | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| rcpe** \| \| --- \| \| \\| Field label \\| rCPE \\| \\| --- \\| --- \\| \\| Description \\| Revenue cost per engagement. Calculated by Revenue / 15s Engagements (LP) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| rCPE \| \| Description \| Revenue cost per engagement. Calculated by Revenue / 15s Engagements (LP) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | rcpe** | | \| Field label \| rCPE \| \| --- \| --- \| \| Description \| Revenue cost per engagement. Calculated by Revenue / 15s Engagements (LP) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | rCPE | | Description | Revenue cost per engagement. Calculated by Revenue / 15s Engagements (LP) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| rcpm** \| \| --- \| \| \\| Field label \\| rCPM \\| \\| --- \\| --- \\| \\| Description \\| Revenue cost per mile. Calculated by (Revenue / Impressions) * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| rCPM \| \| Description \| Revenue cost per mile. Calculated by (Revenue / Impressions) * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | rcpm** | | \| Field label \| rCPM \| \| --- \| --- \| \| Description \| Revenue cost per mile. Calculated by (Revenue / Impressions) * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | rCPM | | Description | Revenue cost per mile. Calculated by (Revenue / Impressions) * 1000 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| roas** \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend. Calculated by Revenue / Media cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS \| \| Description \| Return on ad spend. Calculated by Revenue / Media cost \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | roas** | | \| Field label \| ROAS \| \| --- \| --- \| \| Description \| Return on ad spend. Calculated by Revenue / Media cost \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | ROAS | | Description | Return on ad spend. Calculated by Revenue / Media cost | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year** | | \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Description | Year, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearofweek** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Description \| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | yearofweek** | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Description | Year of week for US-style Sunday-Saturday weeks, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearofweekiso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Description \| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | yearofweekiso** | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Description | Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearmonth** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | yearmonth** | | \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Description | Year and month, e.g. 2017\|06 | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | month** | | \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Description | Month, e.g. 6 | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| yearweek** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | yearweek** | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Description | Year and week for US-style Sunday-Saturday weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| yearweekiso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | yearweekiso** | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Description | Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | week** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Description | US week number, e.g. 51 | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| weekiso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | weekiso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Description | ISO week number, e.g. 51 | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| dayofmonth** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month, e.g. 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | dayofmonth** | | \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Description | Day of month, e.g. 2 | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| dayofweekname** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | dayofweekname** | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Description | Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| dayofweeknameiso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | dayofweeknameiso** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Description | Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date** | | \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Description | Date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | ### VIDEO | \| vcomp_0** \| \| --- \| \| \\| Field label \\| Video started \\| \\| --- \\| --- \\| \\| Description \\| Video views started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video started \| \| Description \| Video views started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | vcomp_0** | | \| Field label \| Video started \| \| --- \| --- \| \| Description \| Video views started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video started | | Description | Video views started | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| vcomp_25** \| \| --- \| \| \\| Field label \\| Video completed to 25 % \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 25 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completed to 25 % \| \| Description \| Video watched to at least 25 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | vcomp_25** | | \| Field label \| Video completed to 25 % \| \| --- \| --- \| \| Description \| Video watched to at least 25 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video completed to 25 % | | Description | Video watched to at least 25 % | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| vcomp_50** \| \| --- \| \| \\| Field label \\| Video completed to 50 % \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 50 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completed to 50 % \| \| Description \| Video watched to at least 50 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | vcomp_50** | | \| Field label \| Video completed to 50 % \| \| --- \| --- \| \| Description \| Video watched to at least 50 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video completed to 50 % | | Description | Video watched to at least 50 % | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| vcomp_75** \| \| --- \| \| \\| Field label \\| Video completed to 75 % \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 75 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completed to 75 % \| \| Description \| Video watched to at least 75 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | vcomp_75** | | \| Field label \| Video completed to 75 % \| \| --- \| --- \| \| Description \| Video watched to at least 75 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video completed to 75 % | | Description | Video watched to at least 75 % | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| vcomp_95** \| \| --- \| \| \\| Field label \\| Video completed \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 95 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completed \| \| Description \| Video watched to at least 95 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | vcomp_95** | | \| Field label \| Video completed \| \| --- \| --- \| \| Description \| Video watched to at least 95 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video completed | | Description | Video watched to at least 95 % | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| vcomp_rate** \| \| --- \| \| \\| Field label \\| Completion rate \\| \\| --- \\| --- \\| \\| Description \\| Video completion rate. Calculated by Video completed / Video started \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completion rate \| \| Description \| Video completion rate. Calculated by Video completed / Video started \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | vcomp_rate** | | \| Field label \| Completion rate \| \| --- \| --- \| \| Description \| Video completion rate. Calculated by Video completed / Video started \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Completion rate | | Description | Video completion rate. Calculated by Video completed / Video started | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) |