---
title: "StackAdapt data warehouse table groups"
slug: "stackadapt-data-warehouse-table-groups"
description: "Explore the complete Supermetrics data warehouse table groups for StackAdapt. See all the tables and the fields included in them."
updated: 2026-04-08T11:01:18Z
published: 2026-04-08T11:01:18Z
canonical: "docs.supermetrics.com/stackadapt-data-warehouse-table-groups"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# StackAdapt data warehouse table groups

Search fields

### Table: AD

| \| advertiser \| \| --- \| \| \\| Display name \\| Advertiser \\| \\| --- \\| --- \\| \\| Description \\| Name of advertiser, typically an agency or brand \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser \| \| Description \| Name of advertiser, typically an agency or brand \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| advertiser |
| \| Display name \| Advertiser \| \| --- \| --- \| \| Description \| Name of advertiser, typically an agency or brand \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser |
| Description | Name of advertiser, typically an agency or brand |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_id \| \| --- \| \| \\| Display name \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ID of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser ID \| \| Description \| Unique ID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_id |
| \| Display name \| Advertiser ID \| \| --- \| --- \| \| Description \| Unique ID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser ID |
| Description | Unique ID of the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign |
| \| Display name \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign |
| Description | Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_type \| \| --- \| \| \\| Display name \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Describes the type of campaign, native or video \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign type \| \| Description \| Describes the type of campaign, native or video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_type |
| \| Display name \| Campaign type \| \| --- \| --- \| \| Description \| Describes the type of campaign, native or video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign type |
| Description | Describes the type of campaign, native or video |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| click_conversions \| \| --- \| \| \\| Display name \\| Click conversions \\| \\| --- \\| --- \\| \\| Description \\| Number of click conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Click conversions \| \| Description \| Number of click conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| click_conversions |
| \| Display name \| Click conversions \| \| --- \| --- \| \| Description \| Number of click conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Click conversions |
| Description | Number of click conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| click_url \| \| --- \| \| \\| Display name \\| Click URL \\| \\| --- \\| --- \\| \\| Description \\| URL used in ad creative to drive users to a specific site \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Click URL \| \| Description \| URL used in ad creative to drive users to a specific site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| click_url |
| \| Display name \| Click URL \| \| --- \| --- \| \| Description \| URL used in ad creative to drive users to a specific site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Click URL |
| Description | URL used in ad creative to drive users to a specific site |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clicks \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of clicks registered \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Total number of clicks registered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Total number of clicks registered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Total number of clicks registered |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions \| \| --- \| \| \\| Display name \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| Total number of times conversion event took place \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversions \| \| Description \| Total number of times conversion event took place \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions |
| \| Display name \| Conversions \| \| --- \| --- \| \| Description \| Total number of times conversion event took place \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversions |
| Description | Total number of times conversion event took place |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost \| \| --- \| \| \\| Display name \\| Media cost \\| \\| --- \\| --- \\| \\| Description \\| Total budget spent on campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Media cost \| \| Description \| Total budget spent on campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost |
| \| Display name \| Media cost \| \| --- \| --- \| \| Description \| Total budget spent on campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Media cost |
| Description | Total budget spent on campaign |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| date \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| heading \| \| --- \| \| \\| Display name \\| Heading \\| \\| --- \\| --- \\| \\| Description \\| Heading text used in ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Heading \| \| Description \| Heading text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| heading |
| \| Display name \| Heading \| \| --- \| --- \| \| Description \| Heading text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Heading |
| Description | Heading text used in ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| impression_conversions \| \| --- \| \| \\| Display name \\| Impression conversions \\| \\| --- \\| --- \\| \\| Description \\| Number of impression conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impression conversions \| \| Description \| Number of impression conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impression_conversions |
| \| Display name \| Impression conversions \| \| --- \| --- \| \| Description \| Number of impression conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impression conversions |
| Description | Number of impression conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| impressions \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of Impressions served \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Total number of Impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Total number of Impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Total number of Impressions served |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| line_item \| \| --- \| \| \\| Display name \\| Campaign group \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign group, which organizes campaigns into one marketing initiative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign group \| \| Description \| Name of the campaign group, which organizes campaigns into one marketing initiative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| line_item |
| \| Display name \| Campaign group \| \| --- \| --- \| \| Description \| Name of the campaign group, which organizes campaigns into one marketing initiative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign group |
| Description | Name of the campaign group, which organizes campaigns into one marketing initiative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| native_ad \| \| --- \| \| \\| Display name \\| Creative ad \\| \\| --- \\| --- \\| \\| Description \\| Name of ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Creative ad \| \| Description \| Name of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| native_ad |
| \| Display name \| Creative ad \| \| --- \| --- \| \| Description \| Name of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Creative ad |
| Description | Name of ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| native_ad_id \| \| --- \| \| \\| Display name \\| Creative ad ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ID of ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Creative ad ID \| \| Description \| Unique ID of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| native_ad_id |
| \| Display name \| Creative ad ID \| \| --- \| --- \| \| Description \| Unique ID of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Creative ad ID |
| Description | Unique ID of ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| page_starts \| \| --- \| \| \\| Display name \\| Page starts \\| \\| --- \\| --- \\| \\| Description \\| Number of times user spent least 2 seconds on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Page starts \| \| Description \| Number of times user spent least 2 seconds on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_starts |
| \| Display name \| Page starts \| \| --- \| --- \| \| Description \| Number of times user spent least 2 seconds on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Page starts |
| Description | Number of times user spent least 2 seconds on site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_time \| \| --- \| \| \\| Display name \\| Total time on page \\| \\| --- \\| --- \\| \\| Description \\| Total time spent on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total time on page \| \| Description \| Total time spent on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_time |
| \| Display name \| Total time on page \| \| --- \| --- \| \| Description \| Total time spent on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total time on page |
| Description | Total time spent on site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_time_15s \| \| --- \| \| \\| Display name \\| 15s Engagements (LP) \\| \\| --- \\| --- \\| \\| Description \\| Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| 15s Engagements (LP) \| \| Description \| Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_time_15s |
| \| Display name \| 15s Engagements (LP) \| \| --- \| --- \| \| Description \| Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | 15s Engagements (LP) |
| Description | Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| profit \| \| --- \| \| \\| Display name \\| Profit \\| \\| --- \\| --- \\| \\| Description \\| Margin kept from total budget \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Profit \| \| Description \| Margin kept from total budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| profit |
| \| Display name \| Profit \| \| --- \| --- \| \| Description \| Margin kept from total budget \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Profit |
| Description | Margin kept from total budget |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| revenue \| \| --- \| \| \\| Display name \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Total budget spent including margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue \| \| Description \| Total budget spent including margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revenue |
| \| Display name \| Revenue \| \| --- \| --- \| \| Description \| Total budget spent including margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Revenue |
| Description | Total budget spent including margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| tagline \| \| --- \| \| \\| Display name \\| Tagline \\| \\| --- \\| --- \\| \\| Description \\| Tagline text used in ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Tagline \| \| Description \| Tagline text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| tagline |
| \| Display name \| Tagline \| \| --- \| --- \| \| Description \| Tagline text used in ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Tagline |
| Description | Tagline text used in ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| vcomp_0 \| \| --- \| \| \\| Display name \\| Video started \\| \\| --- \\| --- \\| \\| Description \\| Video views started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video started \| \| Description \| Video views started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vcomp_0 |
| \| Display name \| Video started \| \| --- \| --- \| \| Description \| Video views started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video started |
| Description | Video views started |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vcomp_25 \| \| --- \| \| \\| Display name \\| Video completed to 25 % \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 25 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video completed to 25 % \| \| Description \| Video watched to at least 25 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vcomp_25 |
| \| Display name \| Video completed to 25 % \| \| --- \| --- \| \| Description \| Video watched to at least 25 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video completed to 25 % |
| Description | Video watched to at least 25 % |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vcomp_50 \| \| --- \| \| \\| Display name \\| Video completed to 50 % \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 50 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video completed to 50 % \| \| Description \| Video watched to at least 50 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vcomp_50 |
| \| Display name \| Video completed to 50 % \| \| --- \| --- \| \| Description \| Video watched to at least 50 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video completed to 50 % |
| Description | Video watched to at least 50 % |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vcomp_75 \| \| --- \| \| \\| Display name \\| Video completed to 75 % \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 75 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video completed to 75 % \| \| Description \| Video watched to at least 75 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vcomp_75 |
| \| Display name \| Video completed to 75 % \| \| --- \| --- \| \| Description \| Video watched to at least 75 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video completed to 75 % |
| Description | Video watched to at least 75 % |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vcomp_95 \| \| --- \| \| \\| Display name \\| Video completed \\| \\| --- \\| --- \\| \\| Description \\| Video watched to at least 95 % \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video completed \| \| Description \| Video watched to at least 95 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| vcomp_95 |
| \| Display name \| Video completed \| \| --- \| --- \| \| Description \| Video watched to at least 95 % \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video completed |
| Description | Video watched to at least 95 % |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |