Search fields×Table: AD advertiser Display name Advertiser Description Name of advertiser, typically an agency or brand Field type dimension Data type string.text.value advertiser_id Display name Advertiser ID Description Unique ID of the advertiser Field type dimension Data type string.text.value campaign Display name Campaign Description Name of the campaign, which consists of creatives, targeting, and technical parameters to drive objectives Field type dimension Data type string.text.value campaign_type Display name Campaign type Description Describes the type of campaign, native or video Field type dimension Data type string.text.value click_conversions Display name Click conversions Description Number of click conversions Field type metric Data type int.number.value click_url Display name Click URL Description URL used in ad creative to drive users to a specific site Field type dimension Data type string.text.value clicks Display name Clicks Description Total number of clicks registered Field type metric Data type int.number.value conversions Display name Conversions Description Total number of times conversion event took place Field type metric Data type int.number.value cost Display name Media cost Description Total budget spent on campaign Field type metric Data type float.currency.value date Display name Date Description Date, e.g. 2017-01-31 Field type dimension Data type string.time.date heading Display name Heading Description Heading text used in ad creative Field type dimension Data type string.text.value impression_conversions Display name Impression conversions Description Number of impression conversions Field type metric Data type int.number.value impressions Display name Impressions Description Total number of Impressions served Field type metric Data type int.number.value line_item Display name Campaign group Description Name of the campaign group, which organizes campaigns into one marketing initiative Field type dimension Data type string.text.value native_ad Display name Creative ad Description Name of ad creative Field type dimension Data type string.text.value native_ad_id Display name Creative ad ID Description Unique ID of ad creative Field type dimension Data type string.text.value page_starts Display name Page starts Description Number of times user spent least 2 seconds on site Field type metric Data type int.number.value page_time Display name Total time on page Description Total time spent on site Field type metric Data type int.number.value page_time_15s Display name 15s Engagements (LP) Description Number of times user has spent at least 15 seconds on the advertiser's domain after clicking the ad Field type metric Data type int.number.value profit Display name Profit Description Margin kept from total budget Field type metric Data type float.currency.value revenue Display name Revenue Description Total budget spent including margin Field type metric Data type float.currency.value tagline Display name Tagline Description Tagline text used in ad creative Field type dimension Data type string.text.value vcomp_0 Display name Video started Description Video views started Field type metric Data type int.number.value vcomp_25 Display name Video completed to 25 % Description Video watched to at least 25 % Field type metric Data type int.number.value vcomp_50 Display name Video completed to 50 % Description Video watched to at least 50 % Field type metric Data type int.number.value vcomp_75 Display name Video completed to 75 % Description Video watched to at least 75 % Field type metric Data type int.number.value vcomp_95 Display name Video completed Description Video watched to at least 95 % Field type metric Data type int.number.value