---
title: "Spotify Ads report building guide"
slug: "spotify-ads-report-building-guide"
description: "Analyze your Spotify Ads campaigns with our dashboard. Track spend, clicks, and impressions over time for better performance insights."
updated: 2026-03-26T08:12:48Z
published: 2026-03-26T09:08:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Spotify Ads report building guide

Use the Spotify Ads connector to create an overview dashboard to analyze the spend and performance of different Spotify Ads campaigns over time.

## Before you begin

Before you build reports, you need to connect the data source to Supermetrics.

- **Connection instructions:** See our [Spotify Ads connection guide](/v1/docs/spotify-ads-connection-guide).
- **Available metrics and dimensions:** Find the full list of fields in our [Spotify Ads field documentation](/v1/docs/spotify-ads-fields).

## Popular queries

These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Data Studio, or data warehouse destinations.

### Compare ad spend to the previous month

See last month's total ad spend alongside the previous month's figure — a quick scorecard for assessing whether spend is increasing or decreasing month over month.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last month |
| Date range comparison | Previous period |
| Metrics | Spend |
| Suggested visualization | Scorecard |

#### Understanding the data

- **Spend:** The total amount spent on ads within the reporting period.

### Review clicks, impressions, and spend by campaign

See how each campaign has performed over the last 28 days — combining clicks, impressions, and spend — so you can compare engagement and cost efficiency across campaigns.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last 28 days |
| Metrics | Clicks, Impressions, Spend |
| Dimensions | Campaign name |
| Suggested visualization | Table |

#### Understanding the data

- **Clicks:** The number of impressions in which your ad was clicked.
- **Impressions:** The number of times an ad was served within the reporting period.
- **Spend:** The total amount spent on ads within the reporting period.
- **Campaign name:** Splits results by campaign for side-by-side performance comparison.

### Track clicks, impressions, and spend over time year to date

See how your ad clicks, impressions, and spend have trended day by day this year — useful for spotting seasonal patterns and understanding how visibility and engagement evolve alongside budget changes.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Year to date |
| Metrics | Clicks, Impressions, Spend |
| Dimensions | Date |
| Suggested visualization | Time series or line chart |

#### Understanding the data

- **Clicks:** The number of impressions in which your ad was clicked.
- **Impressions:** The number of times an ad was served within the reporting period.
- **Spend:** The total amount spent on ads within the reporting period.
- **Date:** Splits results by day so you can track trends across the year.

## More resources

You might also be interested in:

- [Supermetrics report template gallery](https://supermetrics.com/template-gallery)
- [Spotify Ads metrics and dimensions](/v1/docs/spotify-ads-fields)