---
title: "Snapchat Marketing updates"
slug: "snapchat-marketing-updates"
description: "Learn about updates to the Snapchat Marketing data source, including new or deprecated fields and other relevant changes. "
updated: 2025-07-23T10:54:28Z
published: 2025-07-29T08:46:55Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Snapchat Marketing updates

Updates on the Snapchat Marketing data source, including new metrics, dimensions, and other features.

## November 2024

2024-11-20

New metric added:

- Landing page views

2024-11-14

New dimensions added:

- Ad set end date
- Ad set end time
- Ad set lifetime budget

## October 2023

2023-10-24

New metrics added:

- Leads
- Cost per lead

## October 2022

2022-10-25

New dimension added:

- Campaign objective

## June 2022

2022-06-03

New dimension added:

- Creative deep link URL

## November 2021

2021-11-09

The data type for following fields have been changed from integer to float:

- Cost per long form video view
- Purchases Value View

## July 2021

2021-07-02

New dimension added:

- Creative web view URL

## June 2021

2021-06-17

Added metrics to support the SKAdNetwork-specific conversions:

- Achievement unlocked (SKAN)
- Achievement unlocked swipe up (SKAN)
- Achievement unlocked views (SKAN)
- Ad clicks (SKAN)
- Ad clicks swipe up (SKAN)
- Ad clicks views (SKAN)
- Ad views (SKAN)
- Ad views swipe up (SKAN)
- Ad views views (SKAN)
- Add billing (SKAN)
- Add billing swipe up (SKAN)
- Add billing views (SKAN)
- Add to cart (SKAN)
- Add to cart swipe up (SKAN)
- Add to cart views (SKAN)
- Adds to wishlist (SKAN)
- Adds to wishlist swipe up (SKAN)
- Adds to wishlist views (SKAN)
- App installs (SKAN)
- App installs swipe up (SKAN)
- App installs views (SKAN)
- App opens (SKAN)
- App opens swipe up (SKAN)
- App opens views (SKAN)
- Completed tutorials (SKAN)
- Completed tutorials swipe up (SKAN)
- Completed tutorials views (SKAN)
- Content views (SKAN)
- Content views swipe up (SKAN)
- Content views views (SKAN)
- Credits spent (SKAN)
- Credits spent swipe up (SKAN)
- Credits spent views (SKAN)
- Custom event 1 (SKAN)
- Custom event 1 swipe up (SKAN)
- Custom event 1 views (SKAN)
- Custom event 2 (SKAN)
- Custom event 2 swipe up (SKAN)
- Custom event 2 views (SKAN)
- Custom event 3 (SKAN)
- Custom event 3 swipe up (SKAN)
- Custom event 3 views (SKAN)
- Custom event 4 (SKAN)
- Custom event 4 swipe up (SKAN)
- Custom event 4 views (SKAN)
- Custom event 5 (SKAN)
- Custom event 5 swipe up (SKAN)
- Custom event 5 views (SKAN)
- Invites sent (SKAN)
- Invites sent swipe up (SKAN)
- Invites sent views (SKAN)
- Level complete (SKAN)
- Level complete swipe up (SKAN)
- Level complete views (SKAN)
- Lists viewed (SKAN)
- Lists viewed swipe up (SKAN)
- Lists viewed views (SKAN)
- Logins (SKAN)
- Logins swipe up (SKAN)
- Logins views (SKAN)
- Page views (SKAN)
- Page views swipe up (SKAN)
- Page views views (SKAN)
- Purchases (SKAN)
- Purchases swipe up (SKAN)
- Purchases views (SKAN)
- Rates submitted (SKAN)
- Rates submitted swipe up (SKAN)
- Rates submitted views (SKAN)
- Reservations (SKAN)
- Reservations swipe up (SKAN)
- Reservations views (SKAN)
- Save (SKAN)
- Save swipe up (SKAN)
- Save views (SKAN)
- Searches (SKAN)
- Searches swipe up (SKAN)
- Searches views (SKAN)
- Shares (SKAN)
- Shares swipe up (SKAN)
- Shares views (SKAN)
- Sign ups (SKAN)
- Sign ups swipe up (SKAN)
- Sign ups views (SKAN)
- Started checkouts (SKAN)
- Started checkouts swipe up (SKAN)
- Started checkouts views (SKAN)
- Subscribes (SKAN)
- Subscribes swipe up (SKAN)
- Subscribes views (SKAN)
- Trial starts (SKAN)
- Trial starts swipe up (SKAN)
- Trial starts views (SKAN)
- Unknown event (SKAN)
- Unknown event swipe up (SKAN)
- Unknown event views (SKAN)

## June 2020

2020-06-17

These fields have been marked as deprecated and will no longer return data on June 20th, 2020:

- Model
- Category name
- Category ID

This field has been added as a replacement for the above:

- Lifestyle category

## March 2020

2020-03-31

New field added for "Review status".

New advanced setting added to allow users to enable seeing rejected ads in the results.

## Feb. 2020

2020-02-18

The metric "Spend" has been renamed to "Cost".

The following currency conversion metrics have been added:

- Cost (EUR)
- Cost (USD)
- Cost (GBP)

The following dimension has been added:

- Campaign lifetime spend cap

The following conversion metrics have been added:

- Purchases swipe up
- Purchases view
- Save swipe up
- Save view
- Started checkouts swipe up
- Started checkouts view
- Add to cart swipe up
- Add to cart view
- Content views swipe up
- Content views view
- Add billing swipe up
- Add billing view
- Sign ups swipe up
- Sign ups view
- Searches swipe up
- Searches view
- Level complete swipe up
- Level complete view
- App opens swipe up
- App opens view
- Page views swipe up
- Page views view
- Purchases value swipe up
- Purchases value view
- Achievement unlocked

In addition, there is an optional setting to control what attribution window is used for the query.