--- title: "Snapchat Marketing updates and field changes | Supermetrics" slug: "snapchat-marketing-updates" description: "Learn about updates to the Snapchat Marketing data source, including new or deprecated fields and other relevant changes. " updated: 2026-09-16T05:28:00Z published: 2026-09-16T05:28:00Z canonical: "docs.supermetrics.com/snapchat-marketing-updates" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Snapchat Marketing updates Updates on the Snapchat Marketing data source, including new metrics, dimensions, and other features. ## September 2026 2026-09-17 On September 17, 2026, we’ll be adjusting the behavior of the three Total lifetime metrics: - Total reach (lifetime) - Unique impressions (lifetime) - Frequency (Lifetime) After this change, these metrics can only be requested in combination with at least one of these dimensions: - Campaign name - Campaign ID - Ad squad name - Ad squad ID - Ad name - Ad ID After September 17, 2026, using these metrics without the listed dimensions will result in an error. ## July 2026 2026-07-20 New dimensions added: - Creative thumbnail URL - Creative thumbnail (Note that this field is available in Google Sheets only) - Creative media type ## November 2024 2024-11-20 New metric added: - Landing page views 2024-11-14 New dimensions added: - Ad set end date - Ad set end time - Ad set lifetime budget ## October 2023 2023-10-24 New metrics added: - Leads - Cost per lead ## October 2022 2022-10-25 New dimension added: - Campaign objective ## June 2022 2022-06-03 New dimension added: - Creative deep link URL ## November 2021 2021-11-09 The data type for following fields have been changed from integer to float: - Cost per long form video view - Purchases Value View ## July 2021 2021-07-02 New dimension added: - Creative web view URL ## June 2021 2021-06-17 Added metrics to support the SKAdNetwork-specific conversions: - Achievement unlocked (SKAN) - Achievement unlocked swipe up (SKAN) - Achievement unlocked views (SKAN) - Ad clicks (SKAN) - Ad clicks swipe up (SKAN) - Ad clicks views (SKAN) - Ad views (SKAN) - Ad views swipe up (SKAN) - Ad views views (SKAN) - Add billing (SKAN) - Add billing swipe up (SKAN) - Add billing views (SKAN) - Add to cart (SKAN) - Add to cart swipe up (SKAN) - Add to cart views (SKAN) - Adds to wishlist (SKAN) - Adds to wishlist swipe up (SKAN) - Adds to wishlist views (SKAN) - App installs (SKAN) - App installs swipe up (SKAN) - App installs views (SKAN) - App opens (SKAN) - App opens swipe up (SKAN) - App opens views (SKAN) - Completed tutorials (SKAN) - Completed tutorials swipe up (SKAN) - Completed tutorials views (SKAN) - Content views (SKAN) - Content views swipe up (SKAN) - Content views views (SKAN) - Credits spent (SKAN) - Credits spent swipe up (SKAN) - Credits spent views (SKAN) - Custom event 1 (SKAN) - Custom event 1 swipe up (SKAN) - Custom event 1 views (SKAN) - Custom event 2 (SKAN) - Custom event 2 swipe up (SKAN) - Custom event 2 views (SKAN) - Custom event 3 (SKAN) - Custom event 3 swipe up (SKAN) - Custom event 3 views (SKAN) - Custom event 4 (SKAN) - Custom event 4 swipe up (SKAN) - Custom event 4 views (SKAN) - Custom event 5 (SKAN) - Custom event 5 swipe up (SKAN) - Custom event 5 views (SKAN) - Invites sent (SKAN) - Invites sent swipe up (SKAN) - Invites sent views (SKAN) - Level complete (SKAN) - Level complete swipe up (SKAN) - Level complete views (SKAN) - Lists viewed (SKAN) - Lists viewed swipe up (SKAN) - Lists viewed views (SKAN) - Logins (SKAN) - Logins swipe up (SKAN) - Logins views (SKAN) - Page views (SKAN) - Page views swipe up (SKAN) - Page views views (SKAN) - Purchases (SKAN) - Purchases swipe up (SKAN) - Purchases views (SKAN) - Rates submitted (SKAN) - Rates submitted swipe up (SKAN) - Rates submitted views (SKAN) - Reservations (SKAN) - Reservations swipe up (SKAN) - Reservations views (SKAN) - Save (SKAN) - Save swipe up (SKAN) - Save views (SKAN) - Searches (SKAN) - Searches swipe up (SKAN) - Searches views (SKAN) - Shares (SKAN) - Shares swipe up (SKAN) - Shares views (SKAN) - Sign ups (SKAN) - Sign ups swipe up (SKAN) - Sign ups views (SKAN) - Started checkouts (SKAN) - Started checkouts swipe up (SKAN) - Started checkouts views (SKAN) - Subscribes (SKAN) - Subscribes swipe up (SKAN) - Subscribes views (SKAN) - Trial starts (SKAN) - Trial starts swipe up (SKAN) - Trial starts views (SKAN) - Unknown event (SKAN) - Unknown event swipe up (SKAN) - Unknown event views (SKAN) ## June 2020 2020-06-17 These fields have been marked as deprecated and will no longer return data on June 20th, 2020: - Model - Category name - Category ID This field has been added as a replacement for the above: - Lifestyle category ## March 2020 2020-03-31 New field added for "Review status". New advanced setting added to allow users to enable seeing rejected ads in the results. ## Feb. 2020 2020-02-18 The metric "Spend" has been renamed to "Cost". The following currency conversion metrics have been added: - Cost (EUR) - Cost (USD) - Cost (GBP) The following dimension has been added: - Campaign lifetime spend cap The following conversion metrics have been added: - Purchases swipe up - Purchases view - Save swipe up - Save view - Started checkouts swipe up - Started checkouts view - Add to cart swipe up - Add to cart view - Content views swipe up - Content views view - Add billing swipe up - Add billing view - Sign ups swipe up - Sign ups view - Searches swipe up - Searches view - Level complete swipe up - Level complete view - App opens swipe up - App opens view - Page views swipe up - Page views view - Purchases value swipe up - Purchases value view - Achievement unlocked In addition, there is an optional setting to control what attribution window is used for the query.