---
title: "Snapchat Marketing metrics and dimensions"
slug: "snapchat-marketing-fields"
description: "Explore the Snapchat Marketing metrics and dimensions available through Supermetrics. Find the fields you need for your ideal marketing reports."
updated: 2026-07-20T07:00:25Z
published: 2026-07-20T07:00:25Z
canonical: "docs.supermetrics.com/snapchat-marketing-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Snapchat Marketing metrics and dimensions

> Supermetrics brings all your Snapchat Marketing data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

290 metrics99 dimensionsSearch fields

### AD

| \| ad_id \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| The unique identifier of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_id |
| \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| The unique identifier of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad ID |
| Description | The unique identifier of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_name \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_name |
| \| Field label \| Ad name \| \| --- \| --- \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad name |
| Description | The name of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_status \| \| --- \| \| \\| Field label \\| Ad status \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad status \| \| Description \| The status of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_status |
| \| Field label \| Ad status \| \| --- \| --- \| \| Description \| The status of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad status |
| Description | The status of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| review_status \| \| --- \| \| \\| Field label \\| Review status \\| \\| --- \\| --- \\| \\| Description \\| The review status of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Review status \| \| Description \| The review status of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| review_status |
| \| Field label \| Review status \| \| --- \| --- \| \| Description \| The review status of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Review status |
| Description | The review status of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_type \| \| --- \| \| \\| Field label \\| Ad type \\| \\| --- \\| --- \\| \\| Description \\| The type of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad type \| \| Description \| The type of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_type |
| \| Field label \| Ad type \| \| --- \| --- \| \| Description \| The type of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad type |
| Description | The type of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD ACCOUNT

| \| ad_account_id \| \| --- \| \| \\| Field label \\| Ad account ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account ID \| \| Description \| The unique identifier of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_account_id |
| \| Field label \| Ad account ID \| \| --- \| --- \| \| Description \| The unique identifier of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account ID |
| Description | The unique identifier of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_account_name \| \| --- \| \| \\| Field label \\| Ad account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account name \| \| Description \| The name of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_account_name |
| \| Field label \| Ad account name \| \| --- \| --- \| \| Description \| The name of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account name |
| Description | The name of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_account_type \| \| --- \| \| \\| Field label \\| Ad account type \\| \\| --- \\| --- \\| \\| Description \\| The type of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account type \| \| Description \| The type of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_account_type |
| \| Field label \| Ad account type \| \| --- \| --- \| \| Description \| The type of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account type |
| Description | The type of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_account_status \| \| --- \| \| \\| Field label \\| Ad account status \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account status \| \| Description \| The status of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_account_status |
| \| Field label \| Ad account status \| \| --- \| --- \| \| Description \| The status of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account status |
| Description | The status of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_account_organization_id \| \| --- \| \| \\| Field label \\| Ad account organization ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the organization of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account organization ID \| \| Description \| The unique identifier of the organization of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_account_organization_id |
| \| Field label \| Ad account organization ID \| \| --- \| --- \| \| Description \| The unique identifier of the organization of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account organization ID |
| Description | The unique identifier of the organization of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_account_currency \| \| --- \| \| \\| Field label \\| Ad account currency \\| \\| --- \\| --- \\| \\| Description \\| The currency of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad account currency \| \| Description \| The currency of the ad account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| ad_account_currency |
| \| Field label \| Ad account currency \| \| --- \| --- \| \| Description \| The currency of the ad account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Ad account currency |
| Description | The currency of the ad account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| ad_account_timezone \| \| --- \| \| \\| Field label \\| Ad account timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account timezone \| \| Description \| The timezone of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_account_timezone |
| \| Field label \| Ad account timezone \| \| --- \| --- \| \| Description \| The timezone of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account timezone |
| Description | The timezone of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_account_advertiser_name \| \| --- \| \| \\| Field label \\| Ad account advertiser name \\| \\| --- \\| --- \\| \\| Description \\| The name of the advertiser of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account advertiser name \| \| Description \| The name of the advertiser of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_account_advertiser_name |
| \| Field label \| Ad account advertiser name \| \| --- \| --- \| \| Description \| The name of the advertiser of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account advertiser name |
| Description | The name of the advertiser of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD SQUAD

| \| ad_squad_id \| \| --- \| \| \\| Field label \\| Ad squad ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the ad squad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad squad ID \| \| Description \| The unique identifier of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_squad_id |
| \| Field label \| Ad squad ID \| \| --- \| --- \| \| Description \| The unique identifier of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad squad ID |
| Description | The unique identifier of the ad squad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_squad_name \| \| --- \| \| \\| Field label \\| Ad squad name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad squad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad squad name \| \| Description \| The name of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_squad_name |
| \| Field label \| Ad squad name \| \| --- \| --- \| \| Description \| The name of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad squad name |
| Description | The name of the ad squad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_squad_status \| \| --- \| \| \\| Field label \\| Ad squad status \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad squad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad squad status \| \| Description \| The status of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_squad_status |
| \| Field label \| Ad squad status \| \| --- \| --- \| \| Description \| The status of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad squad status |
| Description | The status of the ad squad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_squad_type \| \| --- \| \| \\| Field label \\| Ad squad type \\| \\| --- \\| --- \\| \\| Description \\| The type of the ad squad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad squad type \| \| Description \| The type of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_squad_type |
| \| Field label \| Ad squad type \| \| --- \| --- \| \| Description \| The type of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad squad type |
| Description | The type of the ad squad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_squad_placement \| \| --- \| \| \\| Field label \\| Ad squad placement \\| \\| --- \\| --- \\| \\| Description \\| The placement of the ad squad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad squad placement \| \| Description \| The placement of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_squad_placement |
| \| Field label \| Ad squad placement \| \| --- \| --- \| \| Description \| The placement of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad squad placement |
| Description | The placement of the ad squad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_squad_billing_event \| \| --- \| \| \\| Field label \\| Ad squad billing event \\| \\| --- \\| --- \\| \\| Description \\| The billing event of the ad squad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad squad billing event \| \| Description \| The billing event of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_squad_billing_event |
| \| Field label \| Ad squad billing event \| \| --- \| --- \| \| Description \| The billing event of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad squad billing event |
| Description | The billing event of the ad squad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_squad_bid \| \| --- \| \| \\| Field label \\| Ad squad bid \\| \\| --- \\| --- \\| \\| Description \\| The bid of the ad squad \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad squad bid \| \| Description \| The bid of the ad squad \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ad_squad_bid |
| \| Field label \| Ad squad bid \| \| --- \| --- \| \| Description \| The bid of the ad squad \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Ad squad bid |
| Description | The bid of the ad squad |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ad_squad_daily_budget \| \| --- \| \| \\| Field label \\| Ad squad daily budget \\| \\| --- \\| --- \\| \\| Description \\| The daily budget of the ad squad \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad squad daily budget \| \| Description \| The daily budget of the ad squad \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ad_squad_daily_budget |
| \| Field label \| Ad squad daily budget \| \| --- \| --- \| \| Description \| The daily budget of the ad squad \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Ad squad daily budget |
| Description | The daily budget of the ad squad |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ad_squad_lifetime_budget \| \| --- \| \| \\| Field label \\| Ad set lifetime budget \\| \\| --- \\| --- \\| \\| Description \\| Lifetime budget defined for the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad set lifetime budget \| \| Description \| Lifetime budget defined for the ad set \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ad_squad_lifetime_budget |
| \| Field label \| Ad set lifetime budget \| \| --- \| --- \| \| Description \| Lifetime budget defined for the ad set \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Ad set lifetime budget |
| Description | Lifetime budget defined for the ad set |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ad_squad_start_date \| \| --- \| \| \\| Field label \\| Ad squad start date \\| \\| --- \\| --- \\| \\| Description \\| The date when the ad squad was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad squad start date \| \| Description \| The date when the ad squad was started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ad_squad_start_date |
| \| Field label \| Ad squad start date \| \| --- \| --- \| \| Description \| The date when the ad squad was started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Ad squad start date |
| Description | The date when the ad squad was started |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| ad_squad_start_time \| \| --- \| \| \\| Field label \\| Ad squad start time \\| \\| --- \\| --- \\| \\| Description \\| The time when the ad squad was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hms](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad squad start time \| \| Description \| The time when the ad squad was started \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| ad_squad_start_time |
| \| Field label \| Ad squad start time \| \| --- \| --- \| \| Description \| The time when the ad squad was started \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| Field label | Ad squad start time |
| Description | The time when the ad squad was started |
| Field type | dimension |
| Data type | [string.time.hms](/apidocs/field-data-types#time) |
| \| ad_squad_end_date \| \| --- \| \| \\| Field label \\| Ad set end date \\| \\| --- \\| --- \\| \\| Description \\| The date when the ad set was ended \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad set end date \| \| Description \| The date when the ad set was ended \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ad_squad_end_date |
| \| Field label \| Ad set end date \| \| --- \| --- \| \| Description \| The date when the ad set was ended \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Ad set end date |
| Description | The date when the ad set was ended |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| ad_squad_end_time \| \| --- \| \| \\| Field label \\| Ad set end time \\| \\| --- \\| --- \\| \\| Description \\| The time when the ad set was ended \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hms](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad set end time \| \| Description \| The time when the ad set was ended \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| ad_squad_end_time |
| \| Field label \| Ad set end time \| \| --- \| --- \| \| Description \| The time when the ad set was ended \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| Field label | Ad set end time |
| Description | The time when the ad set was ended |
| Field type | dimension |
| Data type | [string.time.hms](/apidocs/field-data-types#time) |
| \| ad_squad_optimization_goal \| \| --- \| \| \\| Field label \\| Ad squad optimization goal \\| \\| --- \\| --- \\| \\| Description \\| The optimization goal of the ad squad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad squad optimization goal \| \| Description \| The optimization goal of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_squad_optimization_goal |
| \| Field label \| Ad squad optimization goal \| \| --- \| --- \| \| Description \| The optimization goal of the ad squad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad squad optimization goal |
| Description | The optimization goal of the ad squad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### APP INSTALLS

| \| total_installs \| \| --- \| \| \\| Field label \\| Total app installs \\| \\| --- \\| --- \\| \\| Description \\| The total amount of app installs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total app installs \| \| Description \| The total amount of app installs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| total_installs |
| \| Field label \| Total app installs \| \| --- \| --- \| \| Description \| The total amount of app installs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total app installs |
| Description | The total amount of app installs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| android_installs \| \| --- \| \| \\| Field label \\| Android installs \\| \\| --- \\| --- \\| \\| Description \\| The amount of installs on the Android platform \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Android installs \| \| Description \| The amount of installs on the Android platform \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| android_installs |
| \| Field label \| Android installs \| \| --- \| --- \| \| Description \| The amount of installs on the Android platform \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Android installs |
| Description | The amount of installs on the Android platform |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ios_installs \| \| --- \| \| \\| Field label \\| iOS installs \\| \\| --- \\| --- \\| \\| Description \\| The amount of installs on the iOS platform \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| iOS installs \| \| Description \| The amount of installs on the iOS platform \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ios_installs |
| \| Field label \| iOS installs \| \| --- \| --- \| \| Description \| The amount of installs on the iOS platform \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | iOS installs |
| Description | The amount of installs on the iOS platform |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| effective_cost_per_install \| \| --- \| \| \\| Field label \\| eCPI \\| \\| --- \\| --- \\| \\| Description \\| The effective cost per app install \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPI \| \| Description \| The effective cost per app install \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| effective_cost_per_install |
| \| Field label \| eCPI \| \| --- \| --- \| \| Description \| The effective cost per app install \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPI |
| Description | The effective cost per app install |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| install_rate \| \| --- \| \| \\| Field label \\| Application install rate \\| \\| --- \\| --- \\| \\| Description \\| The rate of app installs of all impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Application install rate \| \| Description \| The rate of app installs of all impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| install_rate |
| \| Field label \| Application install rate \| \| --- \| --- \| \| Description \| The rate of app installs of all impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Application install rate |
| Description | The rate of app installs of all impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### ATTACHMENTS

| \| attachment_frequency \| \| --- \| \| \\| Field label \\| Attachment frequency \\| \\| --- \\| --- \\| \\| Description \\| The average amount of impressions per user reached for the attachment \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Attachment frequency \| \| Description \| The average amount of impressions per user reached for the attachment \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| --- |
| attachment_frequency |
| \| Field label \| Attachment frequency \| \| --- \| --- \| \| Description \| The average amount of impressions per user reached for the attachment \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Attachment frequency |
| Description | The average amount of impressions per user reached for the attachment |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| swipe_up_percent \| \| --- \| \| \\| Field label \\| Swipe up rate \\| \\| --- \\| --- \\| \\| Description \\| The percent of impressions that Swiped-Up \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Swipe up rate \| \| Description \| The percent of impressions that Swiped-Up \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| swipe_up_percent |
| \| Field label \| Swipe up rate \| \| --- \| --- \| \| Description \| The percent of impressions that Swiped-Up \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Swipe up rate |
| Description | The percent of impressions that Swiped-Up |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| effective_cost_per_swipe_up \| \| --- \| \| \\| Field label \\| eCPSU \\| \\| --- \\| --- \\| \\| Description \\| The effective cost for a swipe-up \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPSU \| \| Description \| The effective cost for a swipe-up \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| effective_cost_per_swipe_up |
| \| Field label \| eCPSU \| \| --- \| --- \| \| Description \| The effective cost for a swipe-up \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPSU |
| Description | The effective cost for a swipe-up |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attachment_avg_view_time_millis \| \| --- \| \| \\| Field label \\| Attachment avg. view time \\| \\| --- \\| --- \\| \\| Description \\| The average view time in seconds for the attachment \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attachment avg. view time \| \| Description \| The average view time in seconds for the attachment \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| attachment_avg_view_time_millis |
| \| Field label \| Attachment avg. view time \| \| --- \| --- \| \| Description \| The average view time in seconds for the attachment \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attachment avg. view time |
| Description | The average view time in seconds for the attachment |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| attachment_total_view_time_millis \| \| --- \| \| \\| Field label \\| Attachment total view time \\| \\| --- \\| --- \\| \\| Description \\| The total view time in seconds for the attachment \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attachment total view time \| \| Description \| The total view time in seconds for the attachment \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| attachment_total_view_time_millis |
| \| Field label \| Attachment total view time \| \| --- \| --- \| \| Description \| The total view time in seconds for the attachment \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attachment total view time |
| Description | The total view time in seconds for the attachment |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| attachment_impressions \| \| --- \| \| \\| Field label \\| Attachment impressions \\| \\| --- \\| --- \\| \\| Description \\| The amount of impressions for the attachment \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attachment impressions \| \| Description \| The amount of impressions for the attachment \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attachment_impressions |
| \| Field label \| Attachment impressions \| \| --- \| --- \| \| Description \| The amount of impressions for the attachment \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attachment impressions |
| Description | The amount of impressions for the attachment |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### CAMERA

| \| saves \| \| --- \| \| \\| Field label \\| Camera saves \\| \\| --- \\| --- \\| \\| Description \\| The amount of saves for a camera ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Camera saves \| \| Description \| The amount of saves for a camera ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| saves |
| \| Field label \| Camera saves \| \| --- \| --- \| \| Description \| The amount of saves for a camera ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Camera saves |
| Description | The amount of saves for a camera ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| shares \| \| --- \| \| \\| Field label \\| Camera shares \\| \\| --- \\| --- \\| \\| Description \\| The amount of shares for a camera ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Camera shares \| \| Description \| The amount of shares for a camera ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| shares |
| \| Field label \| Camera shares \| \| --- \| --- \| \| Description \| The amount of shares for a camera ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Camera shares |
| Description | The amount of shares for a camera ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| earned_impressions \| \| --- \| \| \\| Field label \\| Earned impressions \\| \\| --- \\| --- \\| \\| Description \\| Earned impressions for the camera ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Earned impressions \| \| Description \| Earned impressions for the camera ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| earned_impressions |
| \| Field label \| Earned impressions \| \| --- \| --- \| \| Description \| Earned impressions for the camera ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Earned impressions |
| Description | Earned impressions for the camera ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_reach \| \| --- \| \| \\| Field label \\| Total reach \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of unique Snapchatters who viewed the Lens ad, either by receiving a paid or earned impression \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Total reach \| \| Description \| The estimated number of unique Snapchatters who viewed the Lens ad, either by receiving a paid or earned impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| total_reach |
| \| Field label \| Total reach \| \| --- \| --- \| \| Description \| The estimated number of unique Snapchatters who viewed the Lens ad, either by receiving a paid or earned impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Total reach |
| Description | The estimated number of unique Snapchatters who viewed the Lens ad, either by receiving a paid or earned impression |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| save_rate \| \| --- \| \| \\| Field label \\| Camera save rate \\| \\| --- \\| --- \\| \\| Description \\| The save rate for the camera ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Camera save rate \| \| Description \| The save rate for the camera ad \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| save_rate |
| \| Field label \| Camera save rate \| \| --- \| --- \| \| Description \| The save rate for the camera ad \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Camera save rate |
| Description | The save rate for the camera ad |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| share_rate \| \| --- \| \| \\| Field label \\| Camera share rate \\| \\| --- \\| --- \\| \\| Description \\| The share rate for the camera ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Camera share rate \| \| Description \| The share rate for the camera ad \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| share_rate |
| \| Field label \| Camera share rate \| \| --- \| --- \| \| Description \| The share rate for the camera ad \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Camera share rate |
| Description | The share rate for the camera ad |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| effective_cost_per_share \| \| --- \| \| \\| Field label \\| eCPS \\| \\| --- \\| --- \\| \\| Description \\| The effective cost per share for the camera ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPS \| \| Description \| The effective cost per share for the camera ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| effective_cost_per_share |
| \| Field label \| eCPS \| \| --- \| --- \| \| Description \| The effective cost per share for the camera ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPS |
| Description | The effective cost per share for the camera ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CAMPAIGN

| \| campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The unique identifier of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_id |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The unique identifier of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | The unique identifier of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_name |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | The name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_status \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| The status of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| The status of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_status |
| \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| The status of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign status |
| Description | The status of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_start_date \| \| --- \| \| \\| Field label \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| The date when the campaign started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start date \| \| Description \| The date when the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_start_date |
| \| Field label \| Campaign start date \| \| --- \| --- \| \| Description \| The date when the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign start date |
| Description | The date when the campaign started |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_end_time \| \| --- \| \| \\| Field label \\| Campaign end time \\| \\| --- \\| --- \\| \\| Description \\| The date and time when the campaign ended \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end time \| \| Description \| The date and time when the campaign ended \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_end_time |
| \| Field label \| Campaign end time \| \| --- \| --- \| \| Description \| The date and time when the campaign ended \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign end time |
| Description | The date and time when the campaign ended |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_buy_model \| \| --- \| \| \\| Field label \\| Buy type \\| \\| --- \\| --- \\| \\| Description \\| The buy type of the campaign. AUCTION(default), RESERVED \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Buy type \| \| Description \| The buy type of the campaign. AUCTION(default), RESERVED \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_buy_model |
| \| Field label \| Buy type \| \| --- \| --- \| \| Description \| The buy type of the campaign. AUCTION(default), RESERVED \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Buy type |
| Description | The buy type of the campaign. AUCTION(default), RESERVED |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_lifetime_spend_cap \| \| --- \| \| \\| Field label \\| Campaign lifetime spend cap \\| \\| --- \\| --- \\| \\| Description \\| Lifetime spend cap for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign lifetime spend cap \| \| Description \| Lifetime spend cap for the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign_lifetime_spend_cap |
| \| Field label \| Campaign lifetime spend cap \| \| --- \| --- \| \| Description \| Lifetime spend cap for the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Campaign lifetime spend cap |
| Description | Lifetime spend cap for the campaign |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign_objective \| \| --- \| \| \\| Field label \\| Campaign objective \\| \\| --- \\| --- \\| \\| Description \\| Objective of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign objective \| \| Description \| Objective of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_objective |
| \| Field label \| Campaign objective \| \| --- \| --- \| \| Description \| Objective of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign objective |
| Description | Objective of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_objective_v2_type \| \| --- \| \| \\| Field label \\| Campaign objective type v2 \\| \\| --- \\| --- \\| \\| Description \\| Objective type of the campaign v2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign objective type v2 \| \| Description \| Objective type of the campaign v2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_objective_v2_type |
| \| Field label \| Campaign objective type v2 \| \| --- \| --- \| \| Description \| Objective type of the campaign v2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign objective type v2 |
| Description | Objective type of the campaign v2 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CONVERSION

| \| roas \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| ROAS \| \| Description \| Return on ad spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| roas |
| \| Field label \| ROAS \| \| --- \| --- \| \| Description \| Return on ad spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | ROAS |
| Description | Return on ad spend |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_purchases_value \| \| --- \| \| \\| Field label \\| Purchases value \\| \\| --- \\| --- \\| \\| Description \\| The total value of purchases \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Purchases value \| \| Description \| The total value of purchases \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_purchases_value |
| \| Field label \| Purchases value \| \| --- \| --- \| \| Description \| The total value of purchases \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Purchases value |
| Description | The total value of purchases |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_purchases_value_swipe_up \| \| --- \| \| \\| Field label \\| Purchases value swipe up \\| \\| --- \\| --- \\| \\| Description \\| The total value of purchases attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Purchases value swipe up \| \| Description \| The total value of purchases attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_purchases_value_swipe_up |
| \| Field label \| Purchases value swipe up \| \| --- \| --- \| \| Description \| The total value of purchases attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Purchases value swipe up |
| Description | The total value of purchases attributed to swipe-ups |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_purchases_value_view \| \| --- \| \| \\| Field label \\| Purchases value view \\| \\| --- \\| --- \\| \\| Description \\| The total value of purchases attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Purchases value view \| \| Description \| The total value of purchases attributed to view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_purchases_value_view |
| \| Field label \| Purchases value view \| \| --- \| --- \| \| Description \| The total value of purchases attributed to view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Purchases value view |
| Description | The total value of purchases attributed to view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_purchases \| \| --- \| \| \\| Field label \\| Purchases \\| \\| --- \\| --- \\| \\| Description \\| The amount of purchases \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases \| \| Description \| The amount of purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_purchases |
| \| Field label \| Purchases \| \| --- \| --- \| \| Description \| The amount of purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases |
| Description | The amount of purchases |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_achievement_unlocked \| \| --- \| \| \\| Field label \\| Achievement unlocked \\| \\| --- \\| --- \\| \\| Description \\| The number of achievements unlocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Achievement unlocked \| \| Description \| The number of achievements unlocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_achievement_unlocked |
| \| Field label \| Achievement unlocked \| \| --- \| --- \| \| Description \| The number of achievements unlocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Achievement unlocked |
| Description | The number of achievements unlocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_achievement_unlocked_swipe_up \| \| --- \| \| \\| Field label \\| Achievement unlocked swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Achievement unlocked swipe ups \| \| Description \| # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_achievement_unlocked_swipe_up |
| \| Field label \| Achievement unlocked swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Achievement unlocked swipe ups |
| Description | # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_achievement_unlocked_view \| \| --- \| \| \\| Field label \\| Achievement unlocked views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Achievement unlocked views \| \| Description \| # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_achievement_unlocked_view |
| \| Field label \| Achievement unlocked views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Achievement unlocked views |
| Description | # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_achievement_unlocked_value \| \| --- \| \| \\| Field label \\| Achievement unlocked value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Achievement unlocked value \| \| Description \| # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_achievement_unlocked_value |
| \| Field label \| Achievement unlocked value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Achievement unlocked value |
| Description | # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_achievement_unlocked \| \| --- \| \| \\| Field label \\| Cost per achievement unlocked \\| \\| --- \\| --- \\| \\| Description \\| Cost per achievement unlocked conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per achievement unlocked \| \| Description \| Cost per achievement unlocked conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_achievement_unlocked |
| \| Field label \| Cost per achievement unlocked \| \| --- \| --- \| \| Description \| Cost per achievement unlocked conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per achievement unlocked |
| Description | Cost per achievement unlocked conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_purchases_swipe_up \| \| --- \| \| \\| Field label \\| Purchases swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of purchases attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases swipe up \| \| Description \| The amount of purchases attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_purchases_swipe_up |
| \| Field label \| Purchases swipe up \| \| --- \| --- \| \| Description \| The amount of purchases attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases swipe up |
| Description | The amount of purchases attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_purchases_view \| \| --- \| \| \\| Field label \\| Purchases view \\| \\| --- \\| --- \\| \\| Description \\| The amount of purchases attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases view \| \| Description \| The amount of purchases attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_purchases_view |
| \| Field label \| Purchases view \| \| --- \| --- \| \| Description \| The amount of purchases attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases view |
| Description | The amount of purchases attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_purchase \| \| --- \| \| \\| Field label \\| Cost per purchase \\| \\| --- \\| --- \\| \\| Description \\| The cost per purchase \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per purchase \| \| Description \| The cost per purchase \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_purchase |
| \| Field label \| Cost per purchase \| \| --- \| --- \| \| Description \| The cost per purchase \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per purchase |
| Description | The cost per purchase |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_save \| \| --- \| \| \\| Field label \\| Save \\| \\| --- \\| --- \\| \\| Description \\| The amount of saves \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Save \| \| Description \| The amount of saves \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_save |
| \| Field label \| Save \| \| --- \| --- \| \| Description \| The amount of saves \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Save |
| Description | The amount of saves |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_save_swipe_up \| \| --- \| \| \\| Field label \\| Save swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of saves attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Save swipe up \| \| Description \| The amount of saves attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_save_swipe_up |
| \| Field label \| Save swipe up \| \| --- \| --- \| \| Description \| The amount of saves attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Save swipe up |
| Description | The amount of saves attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_save_view \| \| --- \| \| \\| Field label \\| Save view \\| \\| --- \\| --- \\| \\| Description \\| The amount of saves attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Save view \| \| Description \| The amount of saves attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_save_view |
| \| Field label \| Save view \| \| --- \| --- \| \| Description \| The amount of saves attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Save view |
| Description | The amount of saves attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_save \| \| --- \| \| \\| Field label \\| Cost per save \\| \\| --- \\| --- \\| \\| Description \\| The cost per save \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per save \| \| Description \| The cost per save \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_save |
| \| Field label \| Cost per save \| \| --- \| --- \| \| Description \| The cost per save \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per save |
| Description | The cost per save |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_app_opens \| \| --- \| \| \\| Field label \\| App opens \\| \\| --- \\| --- \\| \\| Description \\| The amount of app opens \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App opens \| \| Description \| The amount of app opens \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_app_opens |
| \| Field label \| App opens \| \| --- \| --- \| \| Description \| The amount of app opens \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App opens |
| Description | The amount of app opens |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_app_opens_swipe_up \| \| --- \| \| \\| Field label \\| App opens swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of app opens attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App opens swipe up \| \| Description \| The amount of app opens attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_app_opens_swipe_up |
| \| Field label \| App opens swipe up \| \| --- \| --- \| \| Description \| The amount of app opens attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App opens swipe up |
| Description | The amount of app opens attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_app_opens_view \| \| --- \| \| \\| Field label \\| App opens view \\| \\| --- \\| --- \\| \\| Description \\| The amount of app opens attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App opens view \| \| Description \| The amount of app opens attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_app_opens_view |
| \| Field label \| App opens view \| \| --- \| --- \| \| Description \| The amount of app opens attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App opens view |
| Description | The amount of app opens attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_billing \| \| --- \| \| \\| Field label \\| Add billing \\| \\| --- \\| --- \\| \\| Description \\| The amount of billing adds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add billing \| \| Description \| The amount of billing adds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_billing |
| \| Field label \| Add billing \| \| --- \| --- \| \| Description \| The amount of billing adds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add billing |
| Description | The amount of billing adds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_billing_swipe_up \| \| --- \| \| \\| Field label \\| Add billing swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of billing adds attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add billing swipe up \| \| Description \| The amount of billing adds attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_billing_swipe_up |
| \| Field label \| Add billing swipe up \| \| --- \| --- \| \| Description \| The amount of billing adds attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add billing swipe up |
| Description | The amount of billing adds attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_billing_view \| \| --- \| \| \\| Field label \\| Add billing view \\| \\| --- \\| --- \\| \\| Description \\| The amount of billing adds attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add billing view \| \| Description \| The amount of billing adds attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_billing_view |
| \| Field label \| Add billing view \| \| --- \| --- \| \| Description \| The amount of billing adds attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add billing view |
| Description | The amount of billing adds attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_add_billing \| \| --- \| \| \\| Field label \\| Cost per add billing \\| \\| --- \\| --- \\| \\| Description \\| The cost per add billing \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add billing \| \| Description \| The cost per add billing \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_add_billing |
| \| Field label \| Cost per add billing \| \| --- \| --- \| \| Description \| The cost per add billing \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add billing |
| Description | The cost per add billing |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_add_cart \| \| --- \| \| \\| Field label \\| Add to cart \\| \\| --- \\| --- \\| \\| Description \\| The amount of adds to cart \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart \| \| Description \| The amount of adds to cart \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_cart |
| \| Field label \| Add to cart \| \| --- \| --- \| \| Description \| The amount of adds to cart \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart |
| Description | The amount of adds to cart |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_cart_swipe_up \| \| --- \| \| \\| Field label \\| Add to cart swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of adds to cart attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart swipe up \| \| Description \| The amount of adds to cart attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_cart_swipe_up |
| \| Field label \| Add to cart swipe up \| \| --- \| --- \| \| Description \| The amount of adds to cart attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart swipe up |
| Description | The amount of adds to cart attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_cart_view \| \| --- \| \| \\| Field label \\| Add to cart view \\| \\| --- \\| --- \\| \\| Description \\| The amount of adds to cart attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart view \| \| Description \| The amount of adds to cart attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_cart_view |
| \| Field label \| Add to cart view \| \| --- \| --- \| \| Description \| The amount of adds to cart attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart view |
| Description | The amount of adds to cart attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_add_to_cart \| \| --- \| \| \\| Field label \\| Cost per add to cart \\| \\| --- \\| --- \\| \\| Description \\| The cost per add to cart \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add to cart \| \| Description \| The cost per add to cart \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_add_to_cart |
| \| Field label \| Cost per add to cart \| \| --- \| --- \| \| Description \| The cost per add to cart \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add to cart |
| Description | The cost per add to cart |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_level_completes \| \| --- \| \| \\| Field label \\| Level complete \\| \\| --- \\| --- \\| \\| Description \\| The amount of level completes \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Level complete \| \| Description \| The amount of level completes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_level_completes |
| \| Field label \| Level complete \| \| --- \| --- \| \| Description \| The amount of level completes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Level complete |
| Description | The amount of level completes |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_level_completes_swipe_up \| \| --- \| \| \\| Field label \\| Level complete swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of level completes attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Level complete swipe up \| \| Description \| The amount of level completes attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_level_completes_swipe_up |
| \| Field label \| Level complete swipe up \| \| --- \| --- \| \| Description \| The amount of level completes attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Level complete swipe up |
| Description | The amount of level completes attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_level_completes_view \| \| --- \| \| \\| Field label \\| Level complete view \\| \\| --- \\| --- \\| \\| Description \\| The amount of level completes attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Level complete view \| \| Description \| The amount of level completes attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_level_completes_view |
| \| Field label \| Level complete view \| \| --- \| --- \| \| Description \| The amount of level completes attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Level complete view |
| Description | The amount of level completes attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_page_views \| \| --- \| \| \\| Field label \\| Page views \\| \\| --- \\| --- \\| \\| Description \\| The amount of page views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views \| \| Description \| The amount of page views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_page_views |
| \| Field label \| Page views \| \| --- \| --- \| \| Description \| The amount of page views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page views |
| Description | The amount of page views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_page_views_swipe_up \| \| --- \| \| \\| Field label \\| Page views swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of page views attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views swipe up \| \| Description \| The amount of page views attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_page_views_swipe_up |
| \| Field label \| Page views swipe up \| \| --- \| --- \| \| Description \| The amount of page views attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page views swipe up |
| Description | The amount of page views attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_page_views_view \| \| --- \| \| \\| Field label \\| Page views view \\| \\| --- \\| --- \\| \\| Description \\| The amount of page views attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views view \| \| Description \| The amount of page views attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_page_views_view |
| \| Field label \| Page views view \| \| --- \| --- \| \| Description \| The amount of page views attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page views view |
| Description | The amount of page views attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_page_view \| \| --- \| \| \\| Field label \\| Cost per page view \\| \\| --- \\| --- \\| \\| Description \\| The cost per page view \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per page view \| \| Description \| The cost per page view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_page_view |
| \| Field label \| Cost per page view \| \| --- \| --- \| \| Description \| The cost per page view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per page view |
| Description | The cost per page view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_searches \| \| --- \| \| \\| Field label \\| Searches \\| \\| --- \\| --- \\| \\| Description \\| The amount of searches \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Searches \| \| Description \| The amount of searches \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_searches |
| \| Field label \| Searches \| \| --- \| --- \| \| Description \| The amount of searches \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Searches |
| Description | The amount of searches |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_searches_swipe_up \| \| --- \| \| \\| Field label \\| Searches swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of searches attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Searches swipe up \| \| Description \| The amount of searches attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_searches_swipe_up |
| \| Field label \| Searches swipe up \| \| --- \| --- \| \| Description \| The amount of searches attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Searches swipe up |
| Description | The amount of searches attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_searches_view \| \| --- \| \| \\| Field label \\| Searches view \\| \\| --- \\| --- \\| \\| Description \\| The amount of searches attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Searches view \| \| Description \| The amount of searches attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_searches_view |
| \| Field label \| Searches view \| \| --- \| --- \| \| Description \| The amount of searches attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Searches view |
| Description | The amount of searches attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_search \| \| --- \| \| \\| Field label \\| Cost per search \\| \\| --- \\| --- \\| \\| Description \\| The cost per search \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per search \| \| Description \| The cost per search \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_search |
| \| Field label \| Cost per search \| \| --- \| --- \| \| Description \| The cost per search \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per search |
| Description | The cost per search |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_sign_ups \| \| --- \| \| \\| Field label \\| Sign ups \\| \\| --- \\| --- \\| \\| Description \\| The amount of sign-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign ups \| \| Description \| The amount of sign-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_sign_ups |
| \| Field label \| Sign ups \| \| --- \| --- \| \| Description \| The amount of sign-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign ups |
| Description | The amount of sign-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_sign_ups_swipe_up \| \| --- \| \| \\| Field label \\| Sign ups swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of sign-ups attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign ups swipe up \| \| Description \| The amount of sign-ups attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_sign_ups_swipe_up |
| \| Field label \| Sign ups swipe up \| \| --- \| --- \| \| Description \| The amount of sign-ups attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign ups swipe up |
| Description | The amount of sign-ups attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_sign_ups_view \| \| --- \| \| \\| Field label \\| Sign ups view \\| \\| --- \\| --- \\| \\| Description \\| The amount of sign-ups attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign ups view \| \| Description \| The amount of sign-ups attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_sign_ups_view |
| \| Field label \| Sign ups view \| \| --- \| --- \| \| Description \| The amount of sign-ups attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign ups view |
| Description | The amount of sign-ups attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_sign_up \| \| --- \| \| \\| Field label \\| Cost per sign up \\| \\| --- \\| --- \\| \\| Description \\| The cost per sign up \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per sign up \| \| Description \| The cost per sign up \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_sign_up |
| \| Field label \| Cost per sign up \| \| --- \| --- \| \| Description \| The cost per sign up \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per sign up |
| Description | The cost per sign up |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_view_content \| \| --- \| \| \\| Field label \\| Content views \\| \\| --- \\| --- \\| \\| Description \\| The amount of content views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Content views \| \| Description \| The amount of content views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_view_content |
| \| Field label \| Content views \| \| --- \| --- \| \| Description \| The amount of content views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Content views |
| Description | The amount of content views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_view_content_swipe_up \| \| --- \| \| \\| Field label \\| Content views swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of content views attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Content views swipe up \| \| Description \| The amount of content views attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_view_content_swipe_up |
| \| Field label \| Content views swipe up \| \| --- \| --- \| \| Description \| The amount of content views attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Content views swipe up |
| Description | The amount of content views attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_view_content_view \| \| --- \| \| \\| Field label \\| Content views view \\| \\| --- \\| --- \\| \\| Description \\| The amount of content views attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Content views view \| \| Description \| The amount of content views attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_view_content_view |
| \| Field label \| Content views view \| \| --- \| --- \| \| Description \| The amount of content views attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Content views view |
| Description | The amount of content views attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_view_content \| \| --- \| \| \\| Field label \\| Cost per content view \\| \\| --- \\| --- \\| \\| Description \\| The cost per content view \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per content view \| \| Description \| The cost per content view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_view_content |
| \| Field label \| Cost per content view \| \| --- \| --- \| \| Description \| The cost per content view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per content view |
| Description | The cost per content view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_start_checkout \| \| --- \| \| \\| Field label \\| Started checkouts \\| \\| --- \\| --- \\| \\| Description \\| The amount of started checkouts \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Started checkouts \| \| Description \| The amount of started checkouts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_start_checkout |
| \| Field label \| Started checkouts \| \| --- \| --- \| \| Description \| The amount of started checkouts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Started checkouts |
| Description | The amount of started checkouts |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_start_checkout_swipe_up \| \| --- \| \| \\| Field label \\| Started checkouts swipe up \\| \\| --- \\| --- \\| \\| Description \\| The amount of started checkouts attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Started checkouts swipe up \| \| Description \| The amount of started checkouts attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_start_checkout_swipe_up |
| \| Field label \| Started checkouts swipe up \| \| --- \| --- \| \| Description \| The amount of started checkouts attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Started checkouts swipe up |
| Description | The amount of started checkouts attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_start_checkout_view \| \| --- \| \| \\| Field label \\| Started checkouts view \\| \\| --- \\| --- \\| \\| Description \\| The amount of started checkouts attributed to view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Started checkouts view \| \| Description \| The amount of started checkouts attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_start_checkout_view |
| \| Field label \| Started checkouts view \| \| --- \| --- \| \| Description \| The amount of started checkouts attributed to view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Started checkouts view |
| Description | The amount of started checkouts attributed to view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_start_checkout \| \| --- \| \| \\| Field label \\| Cost per start checkout \\| \\| --- \\| --- \\| \\| Description \\| The cost per start checkout \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per start checkout \| \| Description \| The cost per start checkout \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_start_checkout |
| \| Field label \| Cost per start checkout \| \| --- \| --- \| \| Description \| The cost per start checkout \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per start checkout |
| Description | The cost per start checkout |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_custom_event_1 \| \| --- \| \| \\| Field label \\| Custom event 1 \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_1 conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 1 \| \| Description \| The amount of CUSTOM_EVENT_1 conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_1 |
| \| Field label \| Custom event 1 \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_1 conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 1 |
| Description | The amount of CUSTOM_EVENT_1 conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_custom_event_1_swipe_up \| \| --- \| \| \\| Field label \\| Custom event 1 swipe ups \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_1 conversions attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 1 swipe ups \| \| Description \| The amount of CUSTOM_EVENT_1 conversions attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_1_swipe_up |
| \| Field label \| Custom event 1 swipe ups \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_1 conversions attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 1 swipe ups |
| Description | The amount of CUSTOM_EVENT_1 conversions attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_custom_event_1_view \| \| --- \| \| \\| Field label \\| Custom event 1 views \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_1 conversions attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 1 views \| \| Description \| The amount of CUSTOM_EVENT_1 conversions attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_1_view |
| \| Field label \| Custom event 1 views \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_1 conversions attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 1 views |
| Description | The amount of CUSTOM_EVENT_1 conversions attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_custom_event_1 \| \| --- \| \| \\| Field label \\| Cost per custom event 1 \\| \\| --- \\| --- \\| \\| Description \\| Cost per CUSTOM_EVENT_1 conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom event 1 \| \| Description \| Cost per CUSTOM_EVENT_1 conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_custom_event_1 |
| \| Field label \| Cost per custom event 1 \| \| --- \| --- \| \| Description \| Cost per CUSTOM_EVENT_1 conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per custom event 1 |
| Description | Cost per CUSTOM_EVENT_1 conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_custom_event_2 \| \| --- \| \| \\| Field label \\| Custom event 2 \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_2 conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 2 \| \| Description \| The amount of CUSTOM_EVENT_2 conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_2 |
| \| Field label \| Custom event 2 \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_2 conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 2 |
| Description | The amount of CUSTOM_EVENT_2 conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_custom_event_2_swipe_up \| \| --- \| \| \\| Field label \\| Custom event 2 swipe ups \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_2 conversions attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 2 swipe ups \| \| Description \| The amount of CUSTOM_EVENT_2 conversions attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_2_swipe_up |
| \| Field label \| Custom event 2 swipe ups \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_2 conversions attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 2 swipe ups |
| Description | The amount of CUSTOM_EVENT_2 conversions attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_custom_event_2_view \| \| --- \| \| \\| Field label \\| Custom event 2 views \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_2 conversions attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 2 views \| \| Description \| The amount of CUSTOM_EVENT_2 conversions attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_2_view |
| \| Field label \| Custom event 2 views \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_2 conversions attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 2 views |
| Description | The amount of CUSTOM_EVENT_2 conversions attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_custom_event_2 \| \| --- \| \| \\| Field label \\| Cost per custom event 2 \\| \\| --- \\| --- \\| \\| Description \\| Cost per CUSTOM_EVENT_2 conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom event 2 \| \| Description \| Cost per CUSTOM_EVENT_2 conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_custom_event_2 |
| \| Field label \| Cost per custom event 2 \| \| --- \| --- \| \| Description \| Cost per CUSTOM_EVENT_2 conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per custom event 2 |
| Description | Cost per CUSTOM_EVENT_2 conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_custom_event_3 \| \| --- \| \| \\| Field label \\| Custom event 3 \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_3 conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 3 \| \| Description \| The amount of CUSTOM_EVENT_3 conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_3 |
| \| Field label \| Custom event 3 \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_3 conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 3 |
| Description | The amount of CUSTOM_EVENT_3 conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_custom_event_3_swipe_up \| \| --- \| \| \\| Field label \\| Custom event 3 swipe ups \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_3 conversions attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 3 swipe ups \| \| Description \| The amount of CUSTOM_EVENT_3 conversions attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_3_swipe_up |
| \| Field label \| Custom event 3 swipe ups \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_3 conversions attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 3 swipe ups |
| Description | The amount of CUSTOM_EVENT_3 conversions attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_custom_event_3_view \| \| --- \| \| \\| Field label \\| Custom event 3 views \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_3 conversions attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 3 views \| \| Description \| The amount of CUSTOM_EVENT_3 conversions attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_3_view |
| \| Field label \| Custom event 3 views \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_3 conversions attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 3 views |
| Description | The amount of CUSTOM_EVENT_3 conversions attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_custom_event_3 \| \| --- \| \| \\| Field label \\| Cost per custom event 3 \\| \\| --- \\| --- \\| \\| Description \\| Cost per CUSTOM_EVENT_3 conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom event 3 \| \| Description \| Cost per CUSTOM_EVENT_3 conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_custom_event_3 |
| \| Field label \| Cost per custom event 3 \| \| --- \| --- \| \| Description \| Cost per CUSTOM_EVENT_3 conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per custom event 3 |
| Description | Cost per CUSTOM_EVENT_3 conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_custom_event_4 \| \| --- \| \| \\| Field label \\| Custom event 4 \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_4 conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 4 \| \| Description \| The amount of CUSTOM_EVENT_4 conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_4 |
| \| Field label \| Custom event 4 \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_4 conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 4 |
| Description | The amount of CUSTOM_EVENT_4 conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_custom_event_4_swipe_up \| \| --- \| \| \\| Field label \\| Custom event 4 swipe ups \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_4 conversions attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 4 swipe ups \| \| Description \| The amount of CUSTOM_EVENT_4 conversions attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_4_swipe_up |
| \| Field label \| Custom event 4 swipe ups \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_4 conversions attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 4 swipe ups |
| Description | The amount of CUSTOM_EVENT_4 conversions attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_custom_event_4_view \| \| --- \| \| \\| Field label \\| Custom event 4 views \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_4 conversions attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 4 views \| \| Description \| The amount of CUSTOM_EVENT_4 conversions attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_4_view |
| \| Field label \| Custom event 4 views \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_4 conversions attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 4 views |
| Description | The amount of CUSTOM_EVENT_4 conversions attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_custom_event_4 \| \| --- \| \| \\| Field label \\| Cost per custom event 4 \\| \\| --- \\| --- \\| \\| Description \\| Cost per CUSTOM_EVENT_4 conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom event 4 \| \| Description \| Cost per CUSTOM_EVENT_4 conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_custom_event_4 |
| \| Field label \| Cost per custom event 4 \| \| --- \| --- \| \| Description \| Cost per CUSTOM_EVENT_4 conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per custom event 4 |
| Description | Cost per CUSTOM_EVENT_4 conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_custom_event_5 \| \| --- \| \| \\| Field label \\| Custom event 5 \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_5 conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 5 \| \| Description \| The amount of CUSTOM_EVENT_5 conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_5 |
| \| Field label \| Custom event 5 \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_5 conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 5 |
| Description | The amount of CUSTOM_EVENT_5 conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_custom_event_5_swipe_up \| \| --- \| \| \\| Field label \\| Custom event 5 swipe ups \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_5 conversions attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 5 swipe ups \| \| Description \| The amount of CUSTOM_EVENT_5 conversions attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_5_swipe_up |
| \| Field label \| Custom event 5 swipe ups \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_5 conversions attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 5 swipe ups |
| Description | The amount of CUSTOM_EVENT_5 conversions attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_custom_event_5_view \| \| --- \| \| \\| Field label \\| Custom event 5 views \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_5 conversions attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 5 views \| \| Description \| The amount of CUSTOM_EVENT_5 conversions attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_custom_event_5_view |
| \| Field label \| Custom event 5 views \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_5 conversions attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 5 views |
| Description | The amount of CUSTOM_EVENT_5 conversions attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_custom_event_5 \| \| --- \| \| \\| Field label \\| Cost per custom event 5 \\| \\| --- \\| --- \\| \\| Description \\| Cost per CUSTOM_EVENT_5 conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per custom event 5 \| \| Description \| Cost per CUSTOM_EVENT_5 conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_custom_event_5 |
| \| Field label \| Cost per custom event 5 \| \| --- \| --- \| \| Description \| Cost per CUSTOM_EVENT_5 conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per custom event 5 |
| Description | Cost per CUSTOM_EVENT_5 conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_subscribe \| \| --- \| \| \\| Field label \\| Subscribes \\| \\| --- \\| --- \\| \\| Description \\| # of attributed SUBSCRIBE conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribes \| \| Description \| # of attributed SUBSCRIBE conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_subscribe |
| \| Field label \| Subscribes \| \| --- \| --- \| \| Description \| # of attributed SUBSCRIBE conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribes |
| Description | # of attributed SUBSCRIBE conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_subscribe_swipe_up \| \| --- \| \| \\| Field label \\| Subscribes swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed SUBSCRIBE conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribes swipe ups \| \| Description \| # of attributed SUBSCRIBE conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_subscribe_swipe_up |
| \| Field label \| Subscribes swipe ups \| \| --- \| --- \| \| Description \| # of attributed SUBSCRIBE conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribes swipe ups |
| Description | # of attributed SUBSCRIBE conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_subscribe_view \| \| --- \| \| \\| Field label \\| Subscribes views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed SUBSCRIBE conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribes views \| \| Description \| # of attributed SUBSCRIBE conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_subscribe_view |
| \| Field label \| Subscribes views \| \| --- \| --- \| \| Description \| # of attributed SUBSCRIBE conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribes views |
| Description | # of attributed SUBSCRIBE conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_subscribe_value \| \| --- \| \| \\| Field label \\| Subscribes value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed SUBSCRIBE conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Subscribes value \| \| Description \| # of attributed SUBSCRIBE conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_subscribe_value |
| \| Field label \| Subscribes value \| \| --- \| --- \| \| Description \| # of attributed SUBSCRIBE conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Subscribes value |
| Description | # of attributed SUBSCRIBE conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_subscribe \| \| --- \| \| \\| Field label \\| Cost per subscribe \\| \\| --- \\| --- \\| \\| Description \\| Cost per subscribe conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per subscribe \| \| Description \| Cost per subscribe conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_subscribe |
| \| Field label \| Cost per subscribe \| \| --- \| --- \| \| Description \| Cost per subscribe conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per subscribe |
| Description | Cost per subscribe conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_ad_click \| \| --- \| \| \\| Field label \\| Ad clicks \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_AD_CLICK conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad clicks \| \| Description \| # of attributed CONVERSION_AD_CLICK conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_ad_click |
| \| Field label \| Ad clicks \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_AD_CLICK conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad clicks |
| Description | # of attributed CONVERSION_AD_CLICK conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_ad_click_swipe_up \| \| --- \| \| \\| Field label \\| Ad clicks swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_AD_CLICK conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad clicks swipe ups \| \| Description \| # of attributed CONVERSION_AD_CLICK conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_ad_click_swipe_up |
| \| Field label \| Ad clicks swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_AD_CLICK conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad clicks swipe ups |
| Description | # of attributed CONVERSION_AD_CLICK conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_ad_click_view \| \| --- \| \| \\| Field label \\| Ad clicks views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_AD_CLICK conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad clicks views \| \| Description \| # of attributed CONVERSION_AD_CLICK conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_ad_click_view |
| \| Field label \| Ad clicks views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_AD_CLICK conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad clicks views |
| Description | # of attributed CONVERSION_AD_CLICK conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_ad_click_value \| \| --- \| \| \\| Field label \\| Ad clicks value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_AD_CLICK conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad clicks value \| \| Description \| # of attributed CONVERSION_AD_CLICK conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_ad_click_value |
| \| Field label \| Ad clicks value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_AD_CLICK conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Ad clicks value |
| Description | # of attributed CONVERSION_AD_CLICK conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_ad_click \| \| --- \| \| \\| Field label \\| Cost per ad click \\| \\| --- \\| --- \\| \\| Description \\| Cost per ad click conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per ad click \| \| Description \| Cost per ad click conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_ad_click |
| \| Field label \| Cost per ad click \| \| --- \| --- \| \| Description \| Cost per ad click conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per ad click |
| Description | Cost per ad click conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_ad_view \| \| --- \| \| \\| Field label \\| Ad views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_AD_VIEW conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad views \| \| Description \| # of attributed CONVERSION_AD_VIEW conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_ad_view |
| \| Field label \| Ad views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_AD_VIEW conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad views |
| Description | # of attributed CONVERSION_AD_VIEW conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_ad_view_swipe_up \| \| --- \| \| \\| Field label \\| Ad views swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_AD_VIEW conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad views swipe ups \| \| Description \| # of attributed CONVERSION_AD_VIEW conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_ad_view_swipe_up |
| \| Field label \| Ad views swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_AD_VIEW conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad views swipe ups |
| Description | # of attributed CONVERSION_AD_VIEW conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_ad_view_view \| \| --- \| \| \\| Field label \\| Ad views views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_AD_VIEW conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad views views \| \| Description \| # of attributed CONVERSION_AD_VIEW conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_ad_view_view |
| \| Field label \| Ad views views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_AD_VIEW conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad views views |
| Description | # of attributed CONVERSION_AD_VIEW conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_ad_view_value \| \| --- \| \| \\| Field label \\| Ad views value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_AD_VIEW conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad views value \| \| Description \| # of attributed CONVERSION_AD_VIEW conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_ad_view_value |
| \| Field label \| Ad views value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_AD_VIEW conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Ad views value |
| Description | # of attributed CONVERSION_AD_VIEW conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_ad_view \| \| --- \| \| \\| Field label \\| Cost per ad view \\| \\| --- \\| --- \\| \\| Description \\| Cost per ad view conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per ad view \| \| Description \| Cost per ad view conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_ad_view |
| \| Field label \| Cost per ad view \| \| --- \| --- \| \| Description \| Cost per ad view conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per ad view |
| Description | Cost per ad view conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_complete_tutorial \| \| --- \| \| \\| Field label \\| Completed tutorials \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed tutorials \| \| Description \| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_complete_tutorial |
| \| Field label \| Completed tutorials \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completed tutorials |
| Description | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_complete_tutorial_swipe_up \| \| --- \| \| \\| Field label \\| Completed tutorials swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed tutorials swipe ups \| \| Description \| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_complete_tutorial_swipe_up |
| \| Field label \| Completed tutorials swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completed tutorials swipe ups |
| Description | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_complete_tutorial_view \| \| --- \| \| \\| Field label \\| Completed tutorials views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed tutorials views \| \| Description \| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_complete_tutorial_view |
| \| Field label \| Completed tutorials views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completed tutorials views |
| Description | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_complete_tutorial_value \| \| --- \| \| \\| Field label \\| Completed tutorials value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Completed tutorials value \| \| Description \| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_complete_tutorial_value |
| \| Field label \| Completed tutorials value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Completed tutorials value |
| Description | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_complete_tutorial \| \| --- \| \| \\| Field label \\| Cost per completed tutorial \\| \\| --- \\| --- \\| \\| Description \\| Cost per completed tutorial conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per completed tutorial \| \| Description \| Cost per completed tutorial conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_complete_tutorial |
| \| Field label \| Cost per completed tutorial \| \| --- \| --- \| \| Description \| Cost per completed tutorial conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per completed tutorial |
| Description | Cost per completed tutorial conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_invite \| \| --- \| \| \\| Field label \\| Invites sent \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_INVITE conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invites sent \| \| Description \| # of attributed CONVERSION_INVITE conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_invite |
| \| Field label \| Invites sent \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_INVITE conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invites sent |
| Description | # of attributed CONVERSION_INVITE conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_invite_swipe_up \| \| --- \| \| \\| Field label \\| Invites sent swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_INVITE conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invites sent swipe ups \| \| Description \| # of attributed CONVERSION_INVITE conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_invite_swipe_up |
| \| Field label \| Invites sent swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_INVITE conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invites sent swipe ups |
| Description | # of attributed CONVERSION_INVITE conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_invite_view \| \| --- \| \| \\| Field label \\| Invites sent views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_INVITE conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invites sent views \| \| Description \| # of attributed CONVERSION_INVITE conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_invite_view |
| \| Field label \| Invites sent views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_INVITE conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invites sent views |
| Description | # of attributed CONVERSION_INVITE conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_invite_value \| \| --- \| \| \\| Field label \\| Invites sent value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_INVITE conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Invites sent value \| \| Description \| # of attributed CONVERSION_INVITE conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_invite_value |
| \| Field label \| Invites sent value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_INVITE conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Invites sent value |
| Description | # of attributed CONVERSION_INVITE conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_invite \| \| --- \| \| \\| Field label \\| Cost per invites sent \\| \\| --- \\| --- \\| \\| Description \\| Cost per invites sent conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per invites sent \| \| Description \| Cost per invites sent conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_invite |
| \| Field label \| Cost per invites sent \| \| --- \| --- \| \| Description \| Cost per invites sent conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per invites sent |
| Description | Cost per invites sent conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_login \| \| --- \| \| \\| Field label \\| Logins \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_LOGIN conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Logins \| \| Description \| # of attributed CONVERSION_LOGIN conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_login |
| \| Field label \| Logins \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_LOGIN conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Logins |
| Description | # of attributed CONVERSION_LOGIN conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_login_swipe_up \| \| --- \| \| \\| Field label \\| Logins swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_LOGIN conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Logins swipe ups \| \| Description \| # of attributed CONVERSION_LOGIN conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_login_swipe_up |
| \| Field label \| Logins swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_LOGIN conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Logins swipe ups |
| Description | # of attributed CONVERSION_LOGIN conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_login_view \| \| --- \| \| \\| Field label \\| Logins views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_LOGIN conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Logins views \| \| Description \| # of attributed CONVERSION_LOGIN conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_login_view |
| \| Field label \| Logins views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_LOGIN conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Logins views |
| Description | # of attributed CONVERSION_LOGIN conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_login_value \| \| --- \| \| \\| Field label \\| Logins value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_LOGIN conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Logins value \| \| Description \| # of attributed CONVERSION_LOGIN conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_login_value |
| \| Field label \| Logins value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_LOGIN conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Logins value |
| Description | # of attributed CONVERSION_LOGIN conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_login \| \| --- \| \| \\| Field label \\| Cost per login \\| \\| --- \\| --- \\| \\| Description \\| Cost per login conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per login \| \| Description \| Cost per login conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_login |
| \| Field label \| Cost per login \| \| --- \| --- \| \| Description \| Cost per login conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per login |
| Description | Cost per login conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_share \| \| --- \| \| \\| Field label \\| Shares \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_SHARE conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Shares \| \| Description \| # of attributed CONVERSION_SHARE conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_share |
| \| Field label \| Shares \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_SHARE conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Shares |
| Description | # of attributed CONVERSION_SHARE conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_share_swipe_up \| \| --- \| \| \\| Field label \\| Shares swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_SHARE conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Shares swipe ups \| \| Description \| # of attributed CONVERSION_SHARE conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_share_swipe_up |
| \| Field label \| Shares swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_SHARE conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Shares swipe ups |
| Description | # of attributed CONVERSION_SHARE conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_share_view \| \| --- \| \| \\| Field label \\| Shares views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_SHARE conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Shares views \| \| Description \| # of attributed CONVERSION_SHARE conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_share_view |
| \| Field label \| Shares views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_SHARE conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Shares views |
| Description | # of attributed CONVERSION_SHARE conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_share_value \| \| --- \| \| \\| Field label \\| Shares value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_SHARE conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Shares value \| \| Description \| # of attributed CONVERSION_SHARE conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_share_value |
| \| Field label \| Shares value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_SHARE conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Shares value |
| Description | # of attributed CONVERSION_SHARE conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_share \| \| --- \| \| \\| Field label \\| Cost per share \\| \\| --- \\| --- \\| \\| Description \\| Cost per share conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per share \| \| Description \| Cost per share conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_share |
| \| Field label \| Cost per share \| \| --- \| --- \| \| Description \| Cost per share conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per share |
| Description | Cost per share conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_reserve \| \| --- \| \| \\| Field label \\| Reservations \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_RESERVE conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reservations \| \| Description \| # of attributed CONVERSION_RESERVE conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_reserve |
| \| Field label \| Reservations \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_RESERVE conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reservations |
| Description | # of attributed CONVERSION_RESERVE conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_reserve_swipe_up \| \| --- \| \| \\| Field label \\| Reservations swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_RESERVE conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reservations swipe ups \| \| Description \| # of attributed CONVERSION_RESERVE conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_reserve_swipe_up |
| \| Field label \| Reservations swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_RESERVE conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reservations swipe ups |
| Description | # of attributed CONVERSION_RESERVE conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_reserve_view \| \| --- \| \| \\| Field label \\| Reservations views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_RESERVE conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reservations views \| \| Description \| # of attributed CONVERSION_RESERVE conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_reserve_view |
| \| Field label \| Reservations views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_RESERVE conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reservations views |
| Description | # of attributed CONVERSION_RESERVE conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_reserve_value \| \| --- \| \| \\| Field label \\| Reservations value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_RESERVE conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Reservations value \| \| Description \| # of attributed CONVERSION_RESERVE conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_reserve_value |
| \| Field label \| Reservations value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_RESERVE conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Reservations value |
| Description | # of attributed CONVERSION_RESERVE conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_reserve \| \| --- \| \| \\| Field label \\| Cost per reservation \\| \\| --- \\| --- \\| \\| Description \\| Cost per reservation conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per reservation \| \| Description \| Cost per reservation conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_reserve |
| \| Field label \| Cost per reservation \| \| --- \| --- \| \| Description \| Cost per reservation conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per reservation |
| Description | Cost per reservation conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_add_to_wishlist \| \| --- \| \| \\| Field label \\| Adds to wishlist \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Adds to wishlist \| \| Description \| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_to_wishlist |
| \| Field label \| Adds to wishlist \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Adds to wishlist |
| Description | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_to_wishlist_swipe_up \| \| --- \| \| \\| Field label \\| Adds to wishlist swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Adds to wishlist swipe ups \| \| Description \| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_to_wishlist_swipe_up |
| \| Field label \| Adds to wishlist swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Adds to wishlist swipe ups |
| Description | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_to_wishlist_view \| \| --- \| \| \\| Field label \\| Adds to wishlist views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Adds to wishlist views \| \| Description \| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_to_wishlist_view |
| \| Field label \| Adds to wishlist views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Adds to wishlist views |
| Description | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_to_wishlist_value \| \| --- \| \| \\| Field label \\| Adds to wishlist value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Adds to wishlist value \| \| Description \| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_add_to_wishlist_value |
| \| Field label \| Adds to wishlist value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_ADD_TO_WISHLIST conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Adds to wishlist value |
| Description | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_add_to_wishlist \| \| --- \| \| \\| Field label \\| Cost per add to wishlist \\| \\| --- \\| --- \\| \\| Description \\| Cost per add to wishlist conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add to wishlist \| \| Description \| Cost per add to wishlist conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_add_to_wishlist |
| \| Field label \| Cost per add to wishlist \| \| --- \| --- \| \| Description \| Cost per add to wishlist conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add to wishlist |
| Description | Cost per add to wishlist conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_spend_credits \| \| --- \| \| \\| Field label \\| Credits spent \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_SPEND_CREDITS conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Credits spent \| \| Description \| # of attributed CONVERSION_SPEND_CREDITS conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_spend_credits |
| \| Field label \| Credits spent \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_SPEND_CREDITS conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Credits spent |
| Description | # of attributed CONVERSION_SPEND_CREDITS conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_spend_credits_swipe_up \| \| --- \| \| \\| Field label \\| Credits spent swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Credits spent swipe ups \| \| Description \| # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_spend_credits_swipe_up |
| \| Field label \| Credits spent swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Credits spent swipe ups |
| Description | # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_spend_credits_view \| \| --- \| \| \\| Field label \\| Credits spent views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Credits spent views \| \| Description \| # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_spend_credits_view |
| \| Field label \| Credits spent views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Credits spent views |
| Description | # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_spend_credits_value \| \| --- \| \| \\| Field label \\| Credits spent value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_SPEND_CREDITS conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Credits spent value \| \| Description \| # of attributed CONVERSION_SPEND_CREDITS conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_spend_credits_value |
| \| Field label \| Credits spent value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_SPEND_CREDITS conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Credits spent value |
| Description | # of attributed CONVERSION_SPEND_CREDITS conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_spend_credits \| \| --- \| \| \\| Field label \\| Cost per credit spent \\| \\| --- \\| --- \\| \\| Description \\| Cost per credit spent conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per credit spent \| \| Description \| Cost per credit spent conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_spend_credits |
| \| Field label \| Cost per credit spent \| \| --- \| --- \| \| Description \| Cost per credit spent conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per credit spent |
| Description | Cost per credit spent conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_rate \| \| --- \| \| \\| Field label \\| Rates submitted \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_RATE conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rates submitted \| \| Description \| # of attributed CONVERSION_RATE conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_rate |
| \| Field label \| Rates submitted \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_RATE conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rates submitted |
| Description | # of attributed CONVERSION_RATE conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_rate_swipe_up \| \| --- \| \| \\| Field label \\| Rates submitted swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_RATE conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rates submitted swipe ups \| \| Description \| # of attributed CONVERSION_RATE conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_rate_swipe_up |
| \| Field label \| Rates submitted swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_RATE conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rates submitted swipe ups |
| Description | # of attributed CONVERSION_RATE conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_rate_view \| \| --- \| \| \\| Field label \\| Rates submitted views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_RATE conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rates submitted views \| \| Description \| # of attributed CONVERSION_RATE conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_rate_view |
| \| Field label \| Rates submitted views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_RATE conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rates submitted views |
| Description | # of attributed CONVERSION_RATE conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_rate_value \| \| --- \| \| \\| Field label \\| Rates submitted value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_RATE conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Rates submitted value \| \| Description \| # of attributed CONVERSION_RATE conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_rate_value |
| \| Field label \| Rates submitted value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_RATE conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Rates submitted value |
| Description | # of attributed CONVERSION_RATE conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_rate \| \| --- \| \| \\| Field label \\| Cost per rate submitted \\| \\| --- \\| --- \\| \\| Description \\| Cost per rate submitted conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per rate submitted \| \| Description \| Cost per rate submitted conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_rate |
| \| Field label \| Cost per rate submitted \| \| --- \| --- \| \| Description \| Cost per rate submitted conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per rate submitted |
| Description | Cost per rate submitted conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_start_trial \| \| --- \| \| \\| Field label \\| Trial starts \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_START_TRIAL conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Trial starts \| \| Description \| # of attributed CONVERSION_START_TRIAL conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_start_trial |
| \| Field label \| Trial starts \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_START_TRIAL conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Trial starts |
| Description | # of attributed CONVERSION_START_TRIAL conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_start_trial_swipe_up \| \| --- \| \| \\| Field label \\| Trial starts swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_START_TRIAL conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Trial starts swipe ups \| \| Description \| # of attributed CONVERSION_START_TRIAL conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_start_trial_swipe_up |
| \| Field label \| Trial starts swipe ups \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_START_TRIAL conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Trial starts swipe ups |
| Description | # of attributed CONVERSION_START_TRIAL conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_start_trial_view \| \| --- \| \| \\| Field label \\| Trial starts views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_START_TRIAL conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Trial starts views \| \| Description \| # of attributed CONVERSION_START_TRIAL conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_start_trial_view |
| \| Field label \| Trial starts views \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_START_TRIAL conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Trial starts views |
| Description | # of attributed CONVERSION_START_TRIAL conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_start_trial_value \| \| --- \| \| \\| Field label \\| Trial starts value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed CONVERSION_START_TRIAL conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Trial starts value \| \| Description \| # of attributed CONVERSION_START_TRIAL conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_start_trial_value |
| \| Field label \| Trial starts value \| \| --- \| --- \| \| Description \| # of attributed CONVERSION_START_TRIAL conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Trial starts value |
| Description | # of attributed CONVERSION_START_TRIAL conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_start_trial \| \| --- \| \| \\| Field label \\| Cost per trial start \\| \\| --- \\| --- \\| \\| Description \\| Cost per trial start conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per trial start \| \| Description \| Cost per trial start conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_start_trial |
| \| Field label \| Cost per trial start \| \| --- \| --- \| \| Description \| Cost per trial start conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per trial start |
| Description | Cost per trial start conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_list_view \| \| --- \| \| \\| Field label \\| Lists viewed \\| \\| --- \\| --- \\| \\| Description \\| # of attributed LIST_VIEW conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lists viewed \| \| Description \| # of attributed LIST_VIEW conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_list_view |
| \| Field label \| Lists viewed \| \| --- \| --- \| \| Description \| # of attributed LIST_VIEW conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lists viewed |
| Description | # of attributed LIST_VIEW conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_list_view_swipe_up \| \| --- \| \| \\| Field label \\| Lists viewed swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed LIST_VIEW conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lists viewed swipe ups \| \| Description \| # of attributed LIST_VIEW conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_list_view_swipe_up |
| \| Field label \| Lists viewed swipe ups \| \| --- \| --- \| \| Description \| # of attributed LIST_VIEW conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lists viewed swipe ups |
| Description | # of attributed LIST_VIEW conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_list_view_view \| \| --- \| \| \\| Field label \\| Lists viewed views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed LIST_VIEW conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lists viewed views \| \| Description \| # of attributed LIST_VIEW conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_list_view_view |
| \| Field label \| Lists viewed views \| \| --- \| --- \| \| Description \| # of attributed LIST_VIEW conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lists viewed views |
| Description | # of attributed LIST_VIEW conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_list_view_value \| \| --- \| \| \\| Field label \\| Lists viewed value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed LIST_VIEW conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Lists viewed value \| \| Description \| # of attributed LIST_VIEW conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_list_view_value |
| \| Field label \| Lists viewed value \| \| --- \| --- \| \| Description \| # of attributed LIST_VIEW conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Lists viewed value |
| Description | # of attributed LIST_VIEW conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_list_view \| \| --- \| \| \\| Field label \\| Cost per list viewed \\| \\| --- \\| --- \\| \\| Description \\| Cost per list viewed conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per list viewed \| \| Description \| Cost per list viewed conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_list_view |
| \| Field label \| Cost per list viewed \| \| --- \| --- \| \| Description \| Cost per list viewed conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per list viewed |
| Description | Cost per list viewed conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_visit \| \| --- \| \| \\| Field label \\| Store visits \\| \\| --- \\| --- \\| \\| Description \\| # of attributed VISIT conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Store visits \| \| Description \| # of attributed VISIT conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_visit |
| \| Field label \| Store visits \| \| --- \| --- \| \| Description \| # of attributed VISIT conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Store visits |
| Description | # of attributed VISIT conversion events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_visit_swipe_up \| \| --- \| \| \\| Field label \\| Store visits swipe ups \\| \\| --- \\| --- \\| \\| Description \\| # of attributed VISIT conversion events attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Store visits swipe ups \| \| Description \| # of attributed VISIT conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_visit_swipe_up |
| \| Field label \| Store visits swipe ups \| \| --- \| --- \| \| Description \| # of attributed VISIT conversion events attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Store visits swipe ups |
| Description | # of attributed VISIT conversion events attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_visit_view \| \| --- \| \| \\| Field label \\| Store visits views \\| \\| --- \\| --- \\| \\| Description \\| # of attributed VISIT conversion events attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Store visits views \| \| Description \| # of attributed VISIT conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_visit_view |
| \| Field label \| Store visits views \| \| --- \| --- \| \| Description \| # of attributed VISIT conversion events attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Store visits views |
| Description | # of attributed VISIT conversion events attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_visit_value \| \| --- \| \| \\| Field label \\| Store visits value \\| \\| --- \\| --- \\| \\| Description \\| # of attributed VISIT conversion events value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Store visits value \| \| Description \| # of attributed VISIT conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_visit_value |
| \| Field label \| Store visits value \| \| --- \| --- \| \| Description \| # of attributed VISIT conversion events value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Store visits value |
| Description | # of attributed VISIT conversion events value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_conversion_visit \| \| --- \| \| \\| Field label \\| Cost per store visit \\| \\| --- \\| --- \\| \\| Description \\| Cost per store visit conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per store visit \| \| Description \| Cost per store visit conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_conversion_visit |
| \| Field label \| Cost per store visit \| \| --- \| --- \| \| Description \| Cost per store visit conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per store visit |
| Description | Cost per store visit conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### COUNTRY

| \| pivot_country \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| The country code of the requested insights \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country code \| \| Description \| The country code of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| --- |
| pivot_country |
| \| Field label \| Country code \| \| --- \| --- \| \| Description \| The country code of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Field label | Country code |
| Description | The country code of the requested insights |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |
| \| country \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| The country of the requested insights \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Description \| The country of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| country |
| \| Field label \| Country \| \| --- \| --- \| \| Description \| The country of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Field label | Country |
| Description | The country of the requested insights |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |

### COUNTRY LIFETIME

| \| country_code_lifetime \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| The country code of the ad insights as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Country code \| \| Description \| The country code of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| country_code_lifetime |
| \| Field label \| Country code \| \| --- \| --- \| \| Description \| The country code of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Country code |
| Description | The country code of the ad insights as a lifetime value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| country_lifetime \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| The country of the ad insights as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Country \| \| Description \| The country of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| country_lifetime |
| \| Field label \| Country \| \| --- \| --- \| \| Description \| The country of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Country |
| Description | The country of the ad insights as a lifetime value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CREATIVE

| \| creative_id \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| The unique identifier of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| creative_id |
| \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| The unique identifier of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ID |
| Description | The unique identifier of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_name \| \| --- \| \| \\| Field label \\| Creative name \\| \\| --- \\| --- \\| \\| Description \\| The name of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative name \| \| Description \| The name of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_name |
| \| Field label \| Creative name \| \| --- \| --- \| \| Description \| The name of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative name |
| Description | The name of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_type \| \| --- \| \| \\| Field label \\| Creative type \\| \\| --- \\| --- \\| \\| Description \\| The type of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative type \| \| Description \| The type of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_type |
| \| Field label \| Creative type \| \| --- \| --- \| \| Description \| The type of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative type |
| Description | The type of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_packaging_status \| \| --- \| \| \\| Field label \\| Creative packaging status \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative packaging status \| \| Description \| The unique identifier of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_packaging_status |
| \| Field label \| Creative packaging status \| \| --- \| --- \| \| Description \| The unique identifier of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative packaging status |
| Description | The unique identifier of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_review_status \| \| --- \| \| \\| Field label \\| Creative review \\| \\| --- \\| --- \\| \\| Description \\| The review status of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative review \| \| Description \| The review status of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_review_status |
| \| Field label \| Creative review \| \| --- \| --- \| \| Description \| The review status of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative review |
| Description | The review status of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_shareable \| \| --- \| \| \\| Field label \\| Creative is shareable \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the creative is shareable \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Creative is shareable \| \| Description \| Whether or not the creative is shareable \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| creative_shareable |
| \| Field label \| Creative is shareable \| \| --- \| --- \| \| Description \| Whether or not the creative is shareable \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Creative is shareable |
| Description | Whether or not the creative is shareable |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| creative_top_snap_crop_position \| \| --- \| \| \\| Field label \\| Creative top Snap crop position \\| \\| --- \\| --- \\| \\| Description \\| Position of cropped ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative top Snap crop position \| \| Description \| Position of cropped ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_top_snap_crop_position |
| \| Field label \| Creative top Snap crop position \| \| --- \| --- \| \| Description \| Position of cropped ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative top Snap crop position |
| Description | Position of cropped ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_webview_url \| \| --- \| \| \\| Field label \\| Creative web view URL \\| \\| --- \\| --- \\| \\| Description \\| Web view URL of ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative web view URL \| \| Description \| Web view URL of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_webview_url |
| \| Field label \| Creative web view URL \| \| --- \| --- \| \| Description \| Web view URL of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Creative web view URL |
| Description | Web view URL of ad creative |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_deeplink_url \| \| --- \| \| \\| Field label \\| Creative deep link URL \\| \\| --- \\| --- \\| \\| Description \\| Deep link URL of ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative deep link URL \| \| Description \| Deep link URL of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_deeplink_url |
| \| Field label \| Creative deep link URL \| \| --- \| --- \| \| Description \| Deep link URL of ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Creative deep link URL |
| Description | Deep link URL of ad creative |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_thumbnail \| \| --- \| \| \\| Field label \\| Creative thumbnail \\| \\| --- \\| --- \\| \\| Description \\| Thumbnail image of the ad creative media \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Creative thumbnail \| \| Description \| Thumbnail image of the ad creative media \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| \| Destinations \| Google Sheets \| |
| creative_thumbnail |
| \| Field label \| Creative thumbnail \| \| --- \| --- \| \| Description \| Thumbnail image of the ad creative media \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| \| Destinations \| Google Sheets \| |
| Field label | Creative thumbnail |
| Description | Thumbnail image of the ad creative media |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| Destinations | Google Sheets |
| \| creative_thumbnail_url \| \| --- \| \| \\| Field label \\| Creative thumbnail URL \\| \\| --- \\| --- \\| \\| Description \\| Preview URL of the ad creative media \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative thumbnail URL \| \| Description \| Preview URL of the ad creative media \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_thumbnail_url |
| \| Field label \| Creative thumbnail URL \| \| --- \| --- \| \| Description \| Preview URL of the ad creative media \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Creative thumbnail URL |
| Description | Preview URL of the ad creative media |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_media_type \| \| --- \| \| \\| Field label \\| Creative media type \\| \\| --- \\| --- \\| \\| Description \\| The type of the ad creative media (VIDEO, IMAGE, LENS_PACKAGE) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative media type \| \| Description \| The type of the ad creative media (VIDEO, IMAGE, LENS_PACKAGE) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_media_type |
| \| Field label \| Creative media type \| \| --- \| --- \| \| Description \| The type of the ad creative media (VIDEO, IMAGE, LENS_PACKAGE) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative media type |
| Description | The type of the ad creative media (VIDEO, IMAGE, LENS_PACKAGE) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DELIVERY

| \| paid_impressions \| \| --- \| \| \\| Field label \\| Paid impressions \\| \\| --- \\| --- \\| \\| Description \\| The amount of paid impressions for the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Paid impressions \| \| Description \| The amount of paid impressions for the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| paid_impressions |
| \| Field label \| Paid impressions \| \| --- \| --- \| \| Description \| The amount of paid impressions for the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Paid impressions |
| Description | The amount of paid impressions for the ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| frequency \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| The average amount of impressions per user reached \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Frequency \| \| Description \| The average amount of impressions per user reached \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| frequency |
| \| Field label \| Frequency \| \| --- \| --- \| \| Description \| The average amount of impressions per user reached \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Frequency |
| Description | The average amount of impressions per user reached |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |

### DEMOGRAPHIC

| \| pivot_gender \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Description \\| The gender group of the ad insights \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| Gender \| \| Description \| The gender group of the ad insights \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| --- |
| pivot_gender |
| \| Field label \| Gender \| \| --- \| --- \| \| Description \| The gender group of the ad insights \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| Field label | Gender |
| Description | The gender group of the ad insights |
| Field type | dimension |
| Data type | [string.person.gender](/apidocs/field-data-types#person) |
| \| pivot_age_bucket \| \| --- \| \| \\| Field label \\| Age group \\| \\| --- \\| --- \\| \\| Description \\| The age group of the ad insights \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \| \| Field label \| Age group \| \| Description \| The age group of the ad insights \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| pivot_age_bucket |
| \| Field label \| Age group \| \| --- \| --- \| \| Description \| The age group of the ad insights \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| Field label | Age group |
| Description | The age group of the ad insights |
| Field type | dimension |
| Data type | [string.person.age](/apidocs/field-data-types#person) |

### DEMOGRAPHIC LIFETIME

| \| gender_lifetime \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Description \\| The gender group of the ad insights as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| Gender \| \| Description \| The gender group of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| --- |
| gender_lifetime |
| \| Field label \| Gender \| \| --- \| --- \| \| Description \| The gender group of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| Field label | Gender |
| Description | The gender group of the ad insights as a lifetime value |
| Field type | dimension |
| Data type | [string.person.gender](/apidocs/field-data-types#person) |
| \| age_bucket_lifetime \| \| --- \| \| \\| Field label \\| Age \\| \\| --- \\| --- \\| \\| Description \\| The age group of the ad insights as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \| \| Field label \| Age \| \| Description \| The age group of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| age_bucket_lifetime |
| \| Field label \| Age \| \| --- \| --- \| \| Description \| The age group of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| Field label | Age |
| Description | The age group of the ad insights as a lifetime value |
| Field type | dimension |
| Data type | [string.person.age](/apidocs/field-data-types#person) |

### DEPRECATED

| \| pivot_model \| \| --- \| \| \\| Field label \\| Model (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The model of the device for the requested insights. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-06-20 \\| \| \| Field label \| Model (deprecated) \| \| Description \| The model of the device for the requested insights. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-06-20 \| |
| --- |
| pivot_model |
| \| Field label \| Model (deprecated) \| \| --- \| --- \| \| Description \| The model of the device for the requested insights. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-06-20 \| |
| Field label | Model (deprecated) |
| Description | The model of the device for the requested insights. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2020-06-20 |

### DEVICE MAKE

| \| pivot_make \| \| --- \| \| \\| Field label \\| Make \\| \\| --- \\| --- \\| \\| Description \\| The make of the device for the requested insights \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Make \| \| Description \| The make of the device for the requested insights \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| pivot_make |
| \| Field label \| Make \| \| --- \| --- \| \| Description \| The make of the device for the requested insights \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Make |
| Description | The make of the device for the requested insights |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DEVICE MAKE LIFETIME

| \| device_make_lifetime \| \| --- \| \| \\| Field label \\| Make \\| \\| --- \\| --- \\| \\| Description \\| The make of the device for the requested insights as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Make \| \| Description \| The make of the device for the requested insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| device_make_lifetime |
| \| Field label \| Make \| \| --- \| --- \| \| Description \| The make of the device for the requested insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Make |
| Description | The make of the device for the requested insights as a lifetime value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DEVICE OS

| \| pivot_operating_system \| \| --- \| \| \\| Field label \\| Operating system \\| \\| --- \\| --- \\| \\| Description \\| The operating system of the requested insights \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system \| \| Description \| The operating system of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| pivot_operating_system |
| \| Field label \| Operating system \| \| --- \| --- \| \| Description \| The operating system of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Operating system |
| Description | The operating system of the requested insights |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DEVICE OS LIFETIME

| \| device_os_lifetime \| \| --- \| \| \\| Field label \\| Operating system \\| \\| --- \\| --- \\| \\| Description \\| The device operating system of the ad insights as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system \| \| Description \| The device operating system of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| device_os_lifetime |
| \| Field label \| Operating system \| \| --- \| --- \| \| Description \| The device operating system of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Operating system |
| Description | The device operating system of the ad insights as a lifetime value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DMA

| \| pivot_dma \| \| --- \| \| \\| Field label \\| DMA code \\| \\| --- \\| --- \\| \\| Description \\| The DMA code of the requested insights \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DMA code \| \| Description \| The DMA code of the requested insights \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| pivot_dma |
| \| Field label \| DMA code \| \| --- \| --- \| \| Description \| The DMA code of the requested insights \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DMA code |
| Description | The DMA code of the requested insights |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| dma \| \| --- \| \| \\| Field label \\| DMA \\| \\| --- \\| --- \\| \\| Description \\| The DMA of the requested insights \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.metro](/apidocs/field-data-types#geographical) \\| \| \| Field label \| DMA \| \| Description \| The DMA of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.geo.metro](/apidocs/field-data-types#geographical) \| |
| dma |
| \| Field label \| DMA \| \| --- \| --- \| \| Description \| The DMA of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.geo.metro](/apidocs/field-data-types#geographical) \| |
| Field label | DMA |
| Description | The DMA of the requested insights |
| Field type | dimension |
| Data type | [string.geo.metro](/apidocs/field-data-types#geographical) |

### DMA LIFETIME

| \| dma_code_lifetime \| \| --- \| \| \\| Field label \\| DMA code \\| \\| --- \\| --- \\| \\| Description \\| The DMA code of the ad insights as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DMA code \| \| Description \| The DMA code of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| dma_code_lifetime |
| \| Field label \| DMA code \| \| --- \| --- \| \| Description \| The DMA code of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DMA code |
| Description | The DMA code of the ad insights as a lifetime value |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| dma_lifetime \| \| --- \| \| \\| Field label \\| DMA \\| \\| --- \\| --- \\| \\| Description \\| The DMA of the ad insights as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DMA \| \| Description \| The DMA of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dma_lifetime |
| \| Field label \| DMA \| \| --- \| --- \| \| Description \| The DMA of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | DMA |
| Description | The DMA of the ad insights as a lifetime value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### ENGAGEMENTS

| \| screen_time_millis \| \| --- \| \| \\| Field label \\| Screen time \\| \\| --- \\| --- \\| \\| Description \\| Total time spent on top Snap Ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Screen time \| \| Description \| Total time spent on top Snap Ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| screen_time_millis |
| \| Field label \| Screen time \| \| --- \| --- \| \| Description \| Total time spent on top Snap Ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Screen time |
| Description | Total time spent on top Snap Ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| quartile_1 \| \| --- \| \| \\| Field label \\| First quartile views \\| \\| --- \\| --- \\| \\| Description \\| Video Views to 25% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| First quartile views \| \| Description \| Video Views to 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| quartile_1 |
| \| Field label \| First quartile views \| \| --- \| --- \| \| Description \| Video Views to 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | First quartile views |
| Description | Video Views to 25% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| quartile_2 \| \| --- \| \| \\| Field label \\| Second quartile views \\| \\| --- \\| --- \\| \\| Description \\| Video Views to 50% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Second quartile views \| \| Description \| Video Views to 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| quartile_2 |
| \| Field label \| Second quartile views \| \| --- \| --- \| \| Description \| Video Views to 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Second quartile views |
| Description | Video Views to 50% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| quartile_3 \| \| --- \| \| \\| Field label \\| Third quartile views \\| \\| --- \\| --- \\| \\| Description \\| Video Views to 75% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Third quartile views \| \| Description \| Video Views to 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| quartile_3 |
| \| Field label \| Third quartile views \| \| --- \| --- \| \| Description \| Video Views to 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Third quartile views |
| Description | Video Views to 75% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view_completion \| \| --- \| \| \\| Field label \\| Video completions \\| \\| --- \\| --- \\| \\| Description \\| Video Views to ~100% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completions \| \| Description \| Video Views to ~100% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view_completion |
| \| Field label \| Video completions \| \| --- \| --- \| \| Description \| Video Views to ~100% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video completions |
| Description | Video Views to ~100% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_views \| \| --- \| \| \\| Field label \\| Video views \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views \| \| Description \| The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_views |
| \| Field label \| Video views \| \| --- \| --- \| \| Description \| The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views |
| Description | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_views_15s \| \| --- \| \| \\| Field label \\| Video views 15 seconds \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it's shorter than 15 seconds, or a swipe up action on the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views 15 seconds \| \| Description \| The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it's shorter than 15 seconds, or a swipe up action on the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_views_15s |
| \| Field label \| Video views 15 seconds \| \| --- \| --- \| \| Description \| The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it's shorter than 15 seconds, or a swipe up action on the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views 15 seconds |
| Description | The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it's shorter than 15 seconds, or a swipe up action on the ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| landing_page_views \| \| --- \| \| \\| Field label \\| Landing page views \\| \\| --- \\| --- \\| \\| Description \\| Number of times someone loaded the ad's landing page after a click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Landing page views \| \| Description \| Number of times someone loaded the ad's landing page after a click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| landing_page_views |
| \| Field label \| Landing page views \| \| --- \| --- \| \| Description \| Number of times someone loaded the ad's landing page after a click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Landing page views |
| Description | Number of times someone loaded the ad's landing page after a click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### INSIGHTS

| \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The amount of impressions for an ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The amount of impressions for an ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The amount of impressions for an ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The amount of impressions for an ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| uniques \| \| --- \| \| \\| Field label \\| Unique impressions \\| \\| --- \\| --- \\| \\| Description \\| The amount of unique impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Unique impressions \| \| Description \| The amount of unique impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| uniques |
| \| Field label \| Unique impressions \| \| --- \| --- \| \| Description \| The amount of unique impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Unique impressions |
| Description | The amount of unique impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| swipes \| \| --- \| \| \\| Field label \\| Swipes \\| \\| --- \\| --- \\| \\| Description \\| Swipe up count \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Swipes \| \| Description \| Swipe up count \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| swipes |
| \| Field label \| Swipes \| \| --- \| --- \| \| Description \| Swipe up count \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Swipes |
| Description | Swipe up count |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost \| \| --- \| \| \\| Field label \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The amount spent on an ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost \| \| Description \| The amount spent on an ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost |
| \| Field label \| Cost \| \| --- \| --- \| \| Description \| The amount spent on an ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost |
| Description | The amount spent on an ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_eur \| \| --- \| \| \\| Field label \\| Cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The amount spent on an ad converted to Euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (EUR) \| \| Description \| The amount spent on an ad converted to Euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_eur |
| \| Field label \| Cost (EUR) \| \| --- \| --- \| \| Description \| The amount spent on an ad converted to Euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Cost (EUR) |
| Description | The amount spent on an ad converted to Euros |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cost_usd \| \| --- \| \| \\| Field label \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| The amount spent on an ad converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (USD) \| \| Description \| The amount spent on an ad converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_usd |
| \| Field label \| Cost (USD) \| \| --- \| --- \| \| Description \| The amount spent on an ad converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Cost (USD) |
| Description | The amount spent on an ad converted to US dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cost_gbp \| \| --- \| \| \\| Field label \\| Cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The amount spent on an ad converted to British pounds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (GBP) \| \| Description \| The amount spent on an ad converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_gbp |
| \| Field label \| Cost (GBP) \| \| --- \| --- \| \| Description \| The amount spent on an ad converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Cost (GBP) |
| Description | The amount spent on an ad converted to British pounds |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |

### INTEREST

| \| lifestyle_category \| \| --- \| \| \\| Field label \\| Lifestyle category \\| \\| --- \\| --- \\| \\| Description \\| The name of the lifestyle category \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lifestyle category \| \| Description \| The name of the lifestyle category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| lifestyle_category |
| \| Field label \| Lifestyle category \| \| --- \| --- \| \| Description \| The name of the lifestyle category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lifestyle category |
| Description | The name of the lifestyle category |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### INTEREST LIFETIME

| \| pivot_category_id \| \| --- \| \| \\| Field label \\| Lifestyle category ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the interest category as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lifestyle category ID \| \| Description \| The ID of the interest category as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| pivot_category_id |
| \| Field label \| Lifestyle category ID \| \| --- \| --- \| \| Description \| The ID of the interest category as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lifestyle category ID |
| Description | The ID of the interest category as a lifetime value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| pivot_category_name \| \| --- \| \| \\| Field label \\| Lifestyle category \\| \\| --- \\| --- \\| \\| Description \\| The name of the interest category as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lifestyle category \| \| Description \| The name of the interest category as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| pivot_category_name |
| \| Field label \| Lifestyle category \| \| --- \| --- \| \| Description \| The name of the interest category as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lifestyle category |
| Description | The name of the interest category as a lifetime value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### LEADS

| \| leads \| \| --- \| \| \\| Field label \\| Leads \\| \\| --- \\| --- \\| \\| Description \\| Total number of users that fill out submit Lead Form attachments \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads \| \| Description \| Total number of users that fill out submit Lead Form attachments \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| leads |
| \| Field label \| Leads \| \| --- \| --- \| \| Description \| Total number of users that fill out submit Lead Form attachments \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Leads |
| Description | Total number of users that fill out submit Lead Form attachments |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_lead \| \| --- \| \| \\| Field label \\| Cost per Lead \\| \\| --- \\| --- \\| \\| Description \\| Cost per Lead Form submissions. Cost / Leads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Lead \| \| Description \| Cost per Lead Form submissions. Cost / Leads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_lead |
| \| Field label \| Cost per Lead \| \| --- \| --- \| \| Description \| Cost per Lead Form submissions. Cost / Leads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Lead |
| Description | Cost per Lead Form submissions. Cost / Leads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### LIFETIME TOTALS

| \| total_reach_lifetime \| \| --- \| \| \\| Field label \\| Total reach (lifetime) \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of unique Snapchatters who viewed the Lens ad over its lifetime, either by receiving a paid or earned impression. Available for Lens ads only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Total reach (lifetime) \| \| Description \| The estimated number of unique Snapchatters who viewed the Lens ad over its lifetime, either by receiving a paid or earned impression. Available for Lens ads only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| --- |
| total_reach_lifetime |
| \| Field label \| Total reach (lifetime) \| \| --- \| --- \| \| Description \| The estimated number of unique Snapchatters who viewed the Lens ad over its lifetime, either by receiving a paid or earned impression. Available for Lens ads only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Total reach (lifetime) |
| Description | The estimated number of unique Snapchatters who viewed the Lens ad over its lifetime, either by receiving a paid or earned impression. Available for Lens ads only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| uniques_lifetime \| \| --- \| \| \\| Field label \\| Unique impressions (lifetime) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique impressions over the lifetime \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Unique impressions (lifetime) \| \| Description \| The number of unique impressions over the lifetime \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| uniques_lifetime |
| \| Field label \| Unique impressions (lifetime) \| \| --- \| --- \| \| Description \| The number of unique impressions over the lifetime \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Unique impressions (lifetime) |
| Description | The number of unique impressions over the lifetime |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| frequency_lifetime \| \| --- \| \| \\| Field label \\| Frequency (lifetime) \\| \\| --- \\| --- \\| \\| Description \\| The average amount of impressions per user reached over the lifetime \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Frequency (lifetime) \| \| Description \| The average amount of impressions per user reached over the lifetime \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| frequency_lifetime |
| \| Field label \| Frequency (lifetime) \| \| --- \| --- \| \| Description \| The average amount of impressions per user reached over the lifetime \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Frequency (lifetime) |
| Description | The average amount of impressions per user reached over the lifetime |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |

### LONG FORM VIDEO

| \| attachment_quartile_1 \| \| --- \| \| \\| Field label \\| 25% attachment quartile \\| \\| --- \\| --- \\| \\| Description \\| The amount of long form videos views to 25% completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 25% attachment quartile \| \| Description \| The amount of long form videos views to 25% completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| attachment_quartile_1 |
| \| Field label \| 25% attachment quartile \| \| --- \| --- \| \| Description \| The amount of long form videos views to 25% completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 25% attachment quartile |
| Description | The amount of long form videos views to 25% completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attachment_quartile_2 \| \| --- \| \| \\| Field label \\| 50% attachment quartile \\| \\| --- \\| --- \\| \\| Description \\| The amount of long form videos views to 50% completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 50% attachment quartile \| \| Description \| The amount of long form videos views to 50% completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attachment_quartile_2 |
| \| Field label \| 50% attachment quartile \| \| --- \| --- \| \| Description \| The amount of long form videos views to 50% completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 50% attachment quartile |
| Description | The amount of long form videos views to 50% completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attachment_quartile_3 \| \| --- \| \| \\| Field label \\| 75% attachment quartile \\| \\| --- \\| --- \\| \\| Description \\| The amount of long form videos views to 75% completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 75% attachment quartile \| \| Description \| The amount of long form videos views to 75% completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attachment_quartile_3 |
| \| Field label \| 75% attachment quartile \| \| --- \| --- \| \| Description \| The amount of long form videos views to 75% completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 75% attachment quartile |
| Description | The amount of long form videos views to 75% completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attachment_view_completion \| \| --- \| \| \\| Field label \\| Attachment completions \\| \\| --- \\| --- \\| \\| Description \\| The amount of long form videos views to completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attachment completions \| \| Description \| The amount of long form videos views to completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attachment_view_completion |
| \| Field label \| Attachment completions \| \| --- \| --- \| \| Description \| The amount of long form videos views to completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attachment completions |
| Description | The amount of long form videos views to completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attachment_video_views \| \| --- \| \| \\| Field label \\| Attachment video views \\| \\| --- \\| --- \\| \\| Description \\| The amount of long form video views viewed for at least 10 seconds or 97% of the video duration \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attachment video views \| \| Description \| The amount of long form video views viewed for at least 10 seconds or 97% of the video duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| attachment_video_views |
| \| Field label \| Attachment video views \| \| --- \| --- \| \| Description \| The amount of long form video views viewed for at least 10 seconds or 97% of the video duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Attachment video views |
| Description | The amount of long form video views viewed for at least 10 seconds or 97% of the video duration |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| effective_cost_per_long_form_video_view \| \| --- \| \| \\| Field label \\| Cost per long form video view \\| \\| --- \\| --- \\| \\| Description \\| The cost per long form video view \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per long form video view \| \| Description \| The cost per long form video view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| effective_cost_per_long_form_video_view |
| \| Field label \| Cost per long form video view \| \| --- \| --- \| \| Description \| The cost per long form video view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per long form video view |
| Description | The cost per long form video view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REGION

| \| pivot_region \| \| --- \| \| \\| Field label \\| Region code \\| \\| --- \\| --- \\| \\| Description \\| The region code of the requested insights \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region code \| \| Description \| The region code of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| --- |
| pivot_region |
| \| Field label \| Region code \| \| --- \| --- \| \| Description \| The region code of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | Region code |
| Description | The region code of the requested insights |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| region_name \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Description \\| The region of the requested insights \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region \| \| Description \| The region of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| region_name |
| \| Field label \| Region \| \| --- \| --- \| \| Description \| The region of the requested insights \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | Region |
| Description | The region of the requested insights |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |

### REGION LIFETIME

| \| region_code_lifetime \| \| --- \| \| \\| Field label \\| Region code \\| \\| --- \\| --- \\| \\| Description \\| The region code of the ad insights as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Region code \| \| Description \| The region code of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| region_code_lifetime |
| \| Field label \| Region code \| \| --- \| --- \| \| Description \| The region code of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Region code |
| Description | The region code of the ad insights as a lifetime value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| region_lifetime \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Description \\| The region of the ad insights as a lifetime value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Region \| \| Description \| The region of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| region_lifetime |
| \| Field label \| Region \| \| --- \| --- \| \| Description \| The region of the ad insights as a lifetime value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Region |
| Description | The region of the ad insights as a lifetime value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### SKADNETWORK CONVERSIONS

| \| conversion_skan_achievement_unlocked_swipe_up \| \| --- \| \| \\| Field label \\| Achievement unlocked swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of achievements unlocked tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Achievement unlocked swipe up (SKAN) \| \| Description \| The amount of achievements unlocked tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| conversion_skan_achievement_unlocked_swipe_up |
| \| Field label \| Achievement unlocked swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of achievements unlocked tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Achievement unlocked swipe up (SKAN) |
| Description | The amount of achievements unlocked tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_achievement_unlocked_view \| \| --- \| \| \\| Field label \\| Achievement unlocked views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of achievements unlocked tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Achievement unlocked views (SKAN) \| \| Description \| The amount of achievements unlocked tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_achievement_unlocked_view |
| \| Field label \| Achievement unlocked views (SKAN) \| \| --- \| --- \| \| Description \| The amount of achievements unlocked tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Achievement unlocked views (SKAN) |
| Description | The amount of achievements unlocked tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_achievement_unlocked \| \| --- \| \| \\| Field label \\| Achievement unlocked (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of achievements unlocked tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Achievement unlocked (SKAN) \| \| Description \| The amount of achievements unlocked tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_achievement_unlocked |
| \| Field label \| Achievement unlocked (SKAN) \| \| --- \| --- \| \| Description \| The amount of achievements unlocked tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Achievement unlocked (SKAN) |
| Description | The amount of achievements unlocked tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_ad_click_swipe_up \| \| --- \| \| \\| Field label \\| Ad clicks swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of ad clicks tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad clicks swipe up (SKAN) \| \| Description \| The amount of ad clicks tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_ad_click_swipe_up |
| \| Field label \| Ad clicks swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of ad clicks tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad clicks swipe up (SKAN) |
| Description | The amount of ad clicks tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_ad_click_view \| \| --- \| \| \\| Field label \\| Ad clicks views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of ad clicks tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad clicks views (SKAN) \| \| Description \| The amount of ad clicks tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_ad_click_view |
| \| Field label \| Ad clicks views (SKAN) \| \| --- \| --- \| \| Description \| The amount of ad clicks tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad clicks views (SKAN) |
| Description | The amount of ad clicks tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_ad_click \| \| --- \| \| \\| Field label \\| Ad clicks (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of ad clicks tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad clicks (SKAN) \| \| Description \| The amount of ad clicks tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_ad_click |
| \| Field label \| Ad clicks (SKAN) \| \| --- \| --- \| \| Description \| The amount of ad clicks tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad clicks (SKAN) |
| Description | The amount of ad clicks tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_ad_view_view \| \| --- \| \| \\| Field label \\| Ad views views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of ad views tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad views views (SKAN) \| \| Description \| The amount of ad views tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_ad_view_view |
| \| Field label \| Ad views views (SKAN) \| \| --- \| --- \| \| Description \| The amount of ad views tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad views views (SKAN) |
| Description | The amount of ad views tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_ad_view_swipe_up \| \| --- \| \| \\| Field label \\| Ad views swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of ad views tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad views swipe up (SKAN) \| \| Description \| The amount of ad views tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_ad_view_swipe_up |
| \| Field label \| Ad views swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of ad views tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad views swipe up (SKAN) |
| Description | The amount of ad views tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_ad_view \| \| --- \| \| \\| Field label \\| Ad views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of ad views tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad views (SKAN) \| \| Description \| The amount of ad views tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_ad_view |
| \| Field label \| Ad views (SKAN) \| \| --- \| --- \| \| Description \| The amount of ad views tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad views (SKAN) |
| Description | The amount of ad views tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_add_billing_swipe_up \| \| --- \| \| \\| Field label \\| Add billing swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of added billing tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add billing swipe up (SKAN) \| \| Description \| The amount of added billing tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_add_billing_swipe_up |
| \| Field label \| Add billing swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of added billing tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add billing swipe up (SKAN) |
| Description | The amount of added billing tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_add_billing_view \| \| --- \| \| \\| Field label \\| Add billing views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of added billing tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add billing views (SKAN) \| \| Description \| The amount of added billing tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_add_billing_view |
| \| Field label \| Add billing views (SKAN) \| \| --- \| --- \| \| Description \| The amount of added billing tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add billing views (SKAN) |
| Description | The amount of added billing tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_add_billing \| \| --- \| \| \\| Field label \\| Add billing (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of added billing tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add billing (SKAN) \| \| Description \| The amount of added billing tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_add_billing |
| \| Field label \| Add billing (SKAN) \| \| --- \| --- \| \| Description \| The amount of added billing tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add billing (SKAN) |
| Description | The amount of added billing tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_add_to_cart_swipe_up \| \| --- \| \| \\| Field label \\| Add to cart swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of adds to cart tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart swipe up (SKAN) \| \| Description \| The amount of adds to cart tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_add_to_cart_swipe_up |
| \| Field label \| Add to cart swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of adds to cart tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart swipe up (SKAN) |
| Description | The amount of adds to cart tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_add_to_cart_view \| \| --- \| \| \\| Field label \\| Add to cart views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of adds to cart tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart views (SKAN) \| \| Description \| The amount of adds to cart tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_add_to_cart_view |
| \| Field label \| Add to cart views (SKAN) \| \| --- \| --- \| \| Description \| The amount of adds to cart tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart views (SKAN) |
| Description | The amount of adds to cart tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_add_to_cart \| \| --- \| \| \\| Field label \\| Add to cart (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of adds to cart tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart (SKAN) \| \| Description \| The amount of adds to cart tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_add_to_cart |
| \| Field label \| Add to cart (SKAN) \| \| --- \| --- \| \| Description \| The amount of adds to cart tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart (SKAN) |
| Description | The amount of adds to cart tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_add_to_wishlist_swipe_up \| \| --- \| \| \\| Field label \\| Adds to wishlist swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of adds to wishlist tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Adds to wishlist swipe up (SKAN) \| \| Description \| The amount of adds to wishlist tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_add_to_wishlist_swipe_up |
| \| Field label \| Adds to wishlist swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of adds to wishlist tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Adds to wishlist swipe up (SKAN) |
| Description | The amount of adds to wishlist tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_add_to_wishlist_view \| \| --- \| \| \\| Field label \\| Adds to wishlist views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of adds to wishlist tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Adds to wishlist views (SKAN) \| \| Description \| The amount of adds to wishlist tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_add_to_wishlist_view |
| \| Field label \| Adds to wishlist views (SKAN) \| \| --- \| --- \| \| Description \| The amount of adds to wishlist tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Adds to wishlist views (SKAN) |
| Description | The amount of adds to wishlist tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_add_to_wishlist \| \| --- \| \| \\| Field label \\| Adds to wishlist (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of adds to wishlist tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Adds to wishlist (SKAN) \| \| Description \| The amount of adds to wishlist tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_add_to_wishlist |
| \| Field label \| Adds to wishlist (SKAN) \| \| --- \| --- \| \| Description \| The amount of adds to wishlist tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Adds to wishlist (SKAN) |
| Description | The amount of adds to wishlist tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_app_installs_swipe_up \| \| --- \| \| \\| Field label \\| App installs swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total app installs tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App installs swipe up (SKAN) \| \| Description \| Total app installs tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_app_installs_swipe_up |
| \| Field label \| App installs swipe up (SKAN) \| \| --- \| --- \| \| Description \| Total app installs tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App installs swipe up (SKAN) |
| Description | Total app installs tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_app_installs_view \| \| --- \| \| \\| Field label \\| App installs views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total app installs tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App installs views (SKAN) \| \| Description \| Total app installs tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_app_installs_view |
| \| Field label \| App installs views (SKAN) \| \| --- \| --- \| \| Description \| Total app installs tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App installs views (SKAN) |
| Description | Total app installs tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_app_installs \| \| --- \| \| \\| Field label \\| App installs (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Total app installs tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App installs (SKAN) \| \| Description \| Total app installs tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_app_installs |
| \| Field label \| App installs (SKAN) \| \| --- \| --- \| \| Description \| Total app installs tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App installs (SKAN) |
| Description | Total app installs tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_app_opens_swipe_up \| \| --- \| \| \\| Field label \\| App opens swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of app opens tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App opens swipe up (SKAN) \| \| Description \| The amount of app opens tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_app_opens_swipe_up |
| \| Field label \| App opens swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of app opens tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App opens swipe up (SKAN) |
| Description | The amount of app opens tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_app_opens_view \| \| --- \| \| \\| Field label \\| App opens views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of app opens tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App opens views (SKAN) \| \| Description \| The amount of app opens tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_app_opens_view |
| \| Field label \| App opens views (SKAN) \| \| --- \| --- \| \| Description \| The amount of app opens tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App opens views (SKAN) |
| Description | The amount of app opens tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_app_opens \| \| --- \| \| \\| Field label \\| App opens (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of app opens tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App opens (SKAN) \| \| Description \| The amount of app opens tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_app_opens |
| \| Field label \| App opens (SKAN) \| \| --- \| --- \| \| Description \| The amount of app opens tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App opens (SKAN) |
| Description | The amount of app opens tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_complete_tutorial_swipe_up \| \| --- \| \| \\| Field label \\| Completed tutorials swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of completed tutorials tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed tutorials swipe up (SKAN) \| \| Description \| The amount of completed tutorials tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_complete_tutorial_swipe_up |
| \| Field label \| Completed tutorials swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of completed tutorials tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completed tutorials swipe up (SKAN) |
| Description | The amount of completed tutorials tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_complete_tutorial_view \| \| --- \| \| \\| Field label \\| Completed tutorials views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of completed tutorials tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed tutorials views (SKAN) \| \| Description \| The amount of completed tutorials tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_complete_tutorial_view |
| \| Field label \| Completed tutorials views (SKAN) \| \| --- \| --- \| \| Description \| The amount of completed tutorials tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completed tutorials views (SKAN) |
| Description | The amount of completed tutorials tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_complete_tutorial \| \| --- \| \| \\| Field label \\| Completed tutorials (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of completed tutorials tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed tutorials (SKAN) \| \| Description \| The amount of completed tutorials tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_complete_tutorial |
| \| Field label \| Completed tutorials (SKAN) \| \| --- \| --- \| \| Description \| The amount of completed tutorials tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completed tutorials (SKAN) |
| Description | The amount of completed tutorials tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_content_views_swipe_up \| \| --- \| \| \\| Field label \\| Content views swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of content views tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Content views swipe up (SKAN) \| \| Description \| The amount of content views tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_content_views_swipe_up |
| \| Field label \| Content views swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of content views tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Content views swipe up (SKAN) |
| Description | The amount of content views tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_content_views_view \| \| --- \| \| \\| Field label \\| Content views views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of content views tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Content views views (SKAN) \| \| Description \| The amount of content views tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_content_views_view |
| \| Field label \| Content views views (SKAN) \| \| --- \| --- \| \| Description \| The amount of content views tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Content views views (SKAN) |
| Description | The amount of content views tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_content_views \| \| --- \| \| \\| Field label \\| Content views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of content views tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Content views (SKAN) \| \| Description \| The amount of content views tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_content_views |
| \| Field label \| Content views (SKAN) \| \| --- \| --- \| \| Description \| The amount of content views tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Content views (SKAN) |
| Description | The amount of content views tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_spend_credits_swipe_up \| \| --- \| \| \\| Field label \\| Credits spent swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of credits spent tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Credits spent swipe up (SKAN) \| \| Description \| The amount of credits spent tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_spend_credits_swipe_up |
| \| Field label \| Credits spent swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of credits spent tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Credits spent swipe up (SKAN) |
| Description | The amount of credits spent tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_spend_credits_view \| \| --- \| \| \\| Field label \\| Credits spent views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of credits spent tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Credits spent views (SKAN) \| \| Description \| The amount of credits spent tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_spend_credits_view |
| \| Field label \| Credits spent views (SKAN) \| \| --- \| --- \| \| Description \| The amount of credits spent tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Credits spent views (SKAN) |
| Description | The amount of credits spent tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_spend_credits \| \| --- \| \| \\| Field label \\| Credits spent (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of credits spent tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Credits spent (SKAN) \| \| Description \| The amount of credits spent tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_spend_credits |
| \| Field label \| Credits spent (SKAN) \| \| --- \| --- \| \| Description \| The amount of credits spent tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Credits spent (SKAN) |
| Description | The amount of credits spent tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_1_swipe_up \| \| --- \| \| \\| Field label \\| Custom event 1 swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 1 swipe up (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_1_swipe_up |
| \| Field label \| Custom event 1 swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 1 swipe up (SKAN) |
| Description | The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_1_view \| \| --- \| \| \\| Field label \\| Custom event 1 views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 1 views (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_1_view |
| \| Field label \| Custom event 1 views (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 1 views (SKAN) |
| Description | The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_1 \| \| --- \| \| \\| Field label \\| Custom event 1 (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 1 (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_1 |
| \| Field label \| Custom event 1 (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 1 (SKAN) |
| Description | The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_2_swipe_up \| \| --- \| \| \\| Field label \\| Custom event 2 swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 2 swipe up (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_2_swipe_up |
| \| Field label \| Custom event 2 swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 2 swipe up (SKAN) |
| Description | The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_2_view \| \| --- \| \| \\| Field label \\| Custom event 2 views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 2 views (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_2_view |
| \| Field label \| Custom event 2 views (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 2 views (SKAN) |
| Description | The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_2 \| \| --- \| \| \\| Field label \\| Custom event 2 (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 2 (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_2 |
| \| Field label \| Custom event 2 (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 2 (SKAN) |
| Description | The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_3_swipe_up \| \| --- \| \| \\| Field label \\| Custom event 3 swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 3 swipe up (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_3_swipe_up |
| \| Field label \| Custom event 3 swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 3 swipe up (SKAN) |
| Description | The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_3_view \| \| --- \| \| \\| Field label \\| Custom event 3 views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 3 views (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_3_view |
| \| Field label \| Custom event 3 views (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 3 views (SKAN) |
| Description | The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_3 \| \| --- \| \| \\| Field label \\| Custom event 3 (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 3 (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_3 |
| \| Field label \| Custom event 3 (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 3 (SKAN) |
| Description | The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_4_swipe_up \| \| --- \| \| \\| Field label \\| Custom event 4 swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 4 swipe up (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_4_swipe_up |
| \| Field label \| Custom event 4 swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 4 swipe up (SKAN) |
| Description | The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_4_view \| \| --- \| \| \\| Field label \\| Custom event 4 views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 4 views (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_4_view |
| \| Field label \| Custom event 4 views (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 4 views (SKAN) |
| Description | The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_4 \| \| --- \| \| \\| Field label \\| Custom event 4 (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 4 (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_4 |
| \| Field label \| Custom event 4 (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 4 (SKAN) |
| Description | The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_5_swipe_up \| \| --- \| \| \\| Field label \\| Custom event 5 swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 5 swipe up (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_5_swipe_up |
| \| Field label \| Custom event 5 swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 5 swipe up (SKAN) |
| Description | The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_5_view \| \| --- \| \| \\| Field label \\| Custom event 5 views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 5 views (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_5_view |
| \| Field label \| Custom event 5 views (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 5 views (SKAN) |
| Description | The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_custom_event_5 \| \| --- \| \| \\| Field label \\| Custom event 5 (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event 5 (SKAN) \| \| Description \| The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_custom_event_5 |
| \| Field label \| Custom event 5 (SKAN) \| \| --- \| --- \| \| Description \| The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Custom event 5 (SKAN) |
| Description | The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_invite_swipe_up \| \| --- \| \| \\| Field label \\| Invites sent swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of invites tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invites sent swipe up (SKAN) \| \| Description \| The amount of invites tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_invite_swipe_up |
| \| Field label \| Invites sent swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of invites tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invites sent swipe up (SKAN) |
| Description | The amount of invites tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_invite_view \| \| --- \| \| \\| Field label \\| Invites sent views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of invites tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invites sent views (SKAN) \| \| Description \| The amount of invites tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_invite_view |
| \| Field label \| Invites sent views (SKAN) \| \| --- \| --- \| \| Description \| The amount of invites tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invites sent views (SKAN) |
| Description | The amount of invites tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_invite \| \| --- \| \| \\| Field label \\| Invites sent (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of invites tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invites sent (SKAN) \| \| Description \| The amount of invites tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_invite |
| \| Field label \| Invites sent (SKAN) \| \| --- \| --- \| \| Description \| The amount of invites tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invites sent (SKAN) |
| Description | The amount of invites tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_level_completes_swipe_up \| \| --- \| \| \\| Field label \\| Level complete swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of level completes tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Level complete swipe up (SKAN) \| \| Description \| The amount of level completes tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_level_completes_swipe_up |
| \| Field label \| Level complete swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of level completes tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Level complete swipe up (SKAN) |
| Description | The amount of level completes tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_level_completes_view \| \| --- \| \| \\| Field label \\| Level complete views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of level completes tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Level complete views (SKAN) \| \| Description \| The amount of level completes tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_level_completes_view |
| \| Field label \| Level complete views (SKAN) \| \| --- \| --- \| \| Description \| The amount of level completes tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Level complete views (SKAN) |
| Description | The amount of level completes tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_level_completes \| \| --- \| \| \\| Field label \\| Level complete (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of level completes tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Level complete (SKAN) \| \| Description \| The amount of level completes tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_level_completes |
| \| Field label \| Level complete (SKAN) \| \| --- \| --- \| \| Description \| The amount of level completes tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Level complete (SKAN) |
| Description | The amount of level completes tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_list_view_swipe_up \| \| --- \| \| \\| Field label \\| Lists viewed swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of list views tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lists viewed swipe up (SKAN) \| \| Description \| The amount of list views tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_list_view_swipe_up |
| \| Field label \| Lists viewed swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of list views tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lists viewed swipe up (SKAN) |
| Description | The amount of list views tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_list_view_view \| \| --- \| \| \\| Field label \\| Lists viewed views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of list views tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lists viewed views (SKAN) \| \| Description \| The amount of list views tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_list_view_view |
| \| Field label \| Lists viewed views (SKAN) \| \| --- \| --- \| \| Description \| The amount of list views tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lists viewed views (SKAN) |
| Description | The amount of list views tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_list_view \| \| --- \| \| \\| Field label \\| Lists viewed (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of list views tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lists viewed (SKAN) \| \| Description \| The amount of list views tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_list_view |
| \| Field label \| Lists viewed (SKAN) \| \| --- \| --- \| \| Description \| The amount of list views tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lists viewed (SKAN) |
| Description | The amount of list views tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_login_swipe_up \| \| --- \| \| \\| Field label \\| Logins swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of logins tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Logins swipe up (SKAN) \| \| Description \| The amount of logins tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_login_swipe_up |
| \| Field label \| Logins swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of logins tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Logins swipe up (SKAN) |
| Description | The amount of logins tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_login_view \| \| --- \| \| \\| Field label \\| Logins views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of logins tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Logins views (SKAN) \| \| Description \| The amount of logins tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_login_view |
| \| Field label \| Logins views (SKAN) \| \| --- \| --- \| \| Description \| The amount of logins tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Logins views (SKAN) |
| Description | The amount of logins tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_login \| \| --- \| \| \\| Field label \\| Logins (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of logins tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Logins (SKAN) \| \| Description \| The amount of logins tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_login |
| \| Field label \| Logins (SKAN) \| \| --- \| --- \| \| Description \| The amount of logins tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Logins (SKAN) |
| Description | The amount of logins tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_page_views_swipe_up \| \| --- \| \| \\| Field label \\| Page views swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of page views tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views swipe up (SKAN) \| \| Description \| The amount of page views tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_page_views_swipe_up |
| \| Field label \| Page views swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of page views tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page views swipe up (SKAN) |
| Description | The amount of page views tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_page_views_view \| \| --- \| \| \\| Field label \\| Page views views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of page views tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views views (SKAN) \| \| Description \| The amount of page views tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_page_views_view |
| \| Field label \| Page views views (SKAN) \| \| --- \| --- \| \| Description \| The amount of page views tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page views views (SKAN) |
| Description | The amount of page views tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_page_views \| \| --- \| \| \\| Field label \\| Page views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of page views tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views (SKAN) \| \| Description \| The amount of page views tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_page_views |
| \| Field label \| Page views (SKAN) \| \| --- \| --- \| \| Description \| The amount of page views tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page views (SKAN) |
| Description | The amount of page views tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_purchases_swipe_up \| \| --- \| \| \\| Field label \\| Purchases swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of purchases tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases swipe up (SKAN) \| \| Description \| The amount of purchases tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_purchases_swipe_up |
| \| Field label \| Purchases swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of purchases tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases swipe up (SKAN) |
| Description | The amount of purchases tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_purchases_view \| \| --- \| \| \\| Field label \\| Purchases views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of purchases tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases views (SKAN) \| \| Description \| The amount of purchases tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_purchases_view |
| \| Field label \| Purchases views (SKAN) \| \| --- \| --- \| \| Description \| The amount of purchases tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases views (SKAN) |
| Description | The amount of purchases tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_purchases \| \| --- \| \| \\| Field label \\| Purchases (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of purchases tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases (SKAN) \| \| Description \| The amount of purchases tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_purchases |
| \| Field label \| Purchases (SKAN) \| \| --- \| --- \| \| Description \| The amount of purchases tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases (SKAN) |
| Description | The amount of purchases tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_rate_swipe_up \| \| --- \| \| \\| Field label \\| Rates submitted swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of rates tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rates submitted swipe up (SKAN) \| \| Description \| The amount of rates tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_rate_swipe_up |
| \| Field label \| Rates submitted swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of rates tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rates submitted swipe up (SKAN) |
| Description | The amount of rates tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_rate_view \| \| --- \| \| \\| Field label \\| Rates submitted views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of rates tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rates submitted views (SKAN) \| \| Description \| The amount of rates tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_rate_view |
| \| Field label \| Rates submitted views (SKAN) \| \| --- \| --- \| \| Description \| The amount of rates tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rates submitted views (SKAN) |
| Description | The amount of rates tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_rate \| \| --- \| \| \\| Field label \\| Rates submitted (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of rates tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rates submitted (SKAN) \| \| Description \| The amount of rates tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_rate |
| \| Field label \| Rates submitted (SKAN) \| \| --- \| --- \| \| Description \| The amount of rates tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rates submitted (SKAN) |
| Description | The amount of rates tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_reserve_swipe_up \| \| --- \| \| \\| Field label \\| Reservations swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of reservations tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reservations swipe up (SKAN) \| \| Description \| The amount of reservations tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_reserve_swipe_up |
| \| Field label \| Reservations swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of reservations tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reservations swipe up (SKAN) |
| Description | The amount of reservations tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_reserve_view \| \| --- \| \| \\| Field label \\| Reservations views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of reservations tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reservations views (SKAN) \| \| Description \| The amount of reservations tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_reserve_view |
| \| Field label \| Reservations views (SKAN) \| \| --- \| --- \| \| Description \| The amount of reservations tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reservations views (SKAN) |
| Description | The amount of reservations tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_reserve \| \| --- \| \| \\| Field label \\| Reservations (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of reservations tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reservations (SKAN) \| \| Description \| The amount of reservations tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_reserve |
| \| Field label \| Reservations (SKAN) \| \| --- \| --- \| \| Description \| The amount of reservations tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reservations (SKAN) |
| Description | The amount of reservations tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_save_swipe_up \| \| --- \| \| \\| Field label \\| Save swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of saves tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Save swipe up (SKAN) \| \| Description \| The amount of saves tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_save_swipe_up |
| \| Field label \| Save swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of saves tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Save swipe up (SKAN) |
| Description | The amount of saves tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_save_view \| \| --- \| \| \\| Field label \\| Save views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of saves tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Save views (SKAN) \| \| Description \| The amount of saves tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_save_view |
| \| Field label \| Save views (SKAN) \| \| --- \| --- \| \| Description \| The amount of saves tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Save views (SKAN) |
| Description | The amount of saves tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_save \| \| --- \| \| \\| Field label \\| Save (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of saves tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Save (SKAN) \| \| Description \| The amount of saves tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_save |
| \| Field label \| Save (SKAN) \| \| --- \| --- \| \| Description \| The amount of saves tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Save (SKAN) |
| Description | The amount of saves tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_searches_swipe_up \| \| --- \| \| \\| Field label \\| Searches swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of searches tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Searches swipe up (SKAN) \| \| Description \| The amount of searches tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_searches_swipe_up |
| \| Field label \| Searches swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of searches tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Searches swipe up (SKAN) |
| Description | The amount of searches tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_searches_view \| \| --- \| \| \\| Field label \\| Searches views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of searches tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Searches views (SKAN) \| \| Description \| The amount of searches tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_searches_view |
| \| Field label \| Searches views (SKAN) \| \| --- \| --- \| \| Description \| The amount of searches tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Searches views (SKAN) |
| Description | The amount of searches tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_searches \| \| --- \| \| \\| Field label \\| Searches (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of searches tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Searches (SKAN) \| \| Description \| The amount of searches tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_searches |
| \| Field label \| Searches (SKAN) \| \| --- \| --- \| \| Description \| The amount of searches tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Searches (SKAN) |
| Description | The amount of searches tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_share_swipe_up \| \| --- \| \| \\| Field label \\| Shares swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of shares tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Shares swipe up (SKAN) \| \| Description \| The amount of shares tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_share_swipe_up |
| \| Field label \| Shares swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of shares tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Shares swipe up (SKAN) |
| Description | The amount of shares tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_share_view \| \| --- \| \| \\| Field label \\| Shares views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of shares tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Shares views (SKAN) \| \| Description \| The amount of shares tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_share_view |
| \| Field label \| Shares views (SKAN) \| \| --- \| --- \| \| Description \| The amount of shares tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Shares views (SKAN) |
| Description | The amount of shares tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_share \| \| --- \| \| \\| Field label \\| Shares (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of shares tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Shares (SKAN) \| \| Description \| The amount of shares tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_share |
| \| Field label \| Shares (SKAN) \| \| --- \| --- \| \| Description \| The amount of shares tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Shares (SKAN) |
| Description | The amount of shares tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_signups_swipe_up \| \| --- \| \| \\| Field label \\| Sign ups swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of signups tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign ups swipe up (SKAN) \| \| Description \| The amount of signups tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_signups_swipe_up |
| \| Field label \| Sign ups swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of signups tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign ups swipe up (SKAN) |
| Description | The amount of signups tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_signups_view \| \| --- \| \| \\| Field label \\| Sign ups views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of signups tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign ups views (SKAN) \| \| Description \| The amount of signups tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_signups_view |
| \| Field label \| Sign ups views (SKAN) \| \| --- \| --- \| \| Description \| The amount of signups tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign ups views (SKAN) |
| Description | The amount of signups tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_signups \| \| --- \| \| \\| Field label \\| Sign ups (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of signups tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign ups (SKAN) \| \| Description \| The amount of signups tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_signups |
| \| Field label \| Sign ups (SKAN) \| \| --- \| --- \| \| Description \| The amount of signups tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign ups (SKAN) |
| Description | The amount of signups tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_start_checkout_swipe_up \| \| --- \| \| \\| Field label \\| Started checkouts swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of started checkouts tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Started checkouts swipe up (SKAN) \| \| Description \| The amount of started checkouts tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_start_checkout_swipe_up |
| \| Field label \| Started checkouts swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of started checkouts tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Started checkouts swipe up (SKAN) |
| Description | The amount of started checkouts tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_start_checkout_view \| \| --- \| \| \\| Field label \\| Started checkouts views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of started checkouts tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Started checkouts views (SKAN) \| \| Description \| The amount of started checkouts tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_start_checkout_view |
| \| Field label \| Started checkouts views (SKAN) \| \| --- \| --- \| \| Description \| The amount of started checkouts tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Started checkouts views (SKAN) |
| Description | The amount of started checkouts tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_start_checkout \| \| --- \| \| \\| Field label \\| Started checkouts (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of started checkouts tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Started checkouts (SKAN) \| \| Description \| The amount of started checkouts tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_start_checkout |
| \| Field label \| Started checkouts (SKAN) \| \| --- \| --- \| \| Description \| The amount of started checkouts tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Started checkouts (SKAN) |
| Description | The amount of started checkouts tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_subscribe_swipe_up \| \| --- \| \| \\| Field label \\| Subscribes swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of subscriptions tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribes swipe up (SKAN) \| \| Description \| The amount of subscriptions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_subscribe_swipe_up |
| \| Field label \| Subscribes swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of subscriptions tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribes swipe up (SKAN) |
| Description | The amount of subscriptions tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_subscribe_view \| \| --- \| \| \\| Field label \\| Subscribes views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of subscriptions tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribes views (SKAN) \| \| Description \| The amount of subscriptions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_subscribe_view |
| \| Field label \| Subscribes views (SKAN) \| \| --- \| --- \| \| Description \| The amount of subscriptions tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribes views (SKAN) |
| Description | The amount of subscriptions tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_subscribe \| \| --- \| \| \\| Field label \\| Subscribes (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of subscriptions tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribes (SKAN) \| \| Description \| The amount of subscriptions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_subscribe |
| \| Field label \| Subscribes (SKAN) \| \| --- \| --- \| \| Description \| The amount of subscriptions tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribes (SKAN) |
| Description | The amount of subscriptions tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_start_trial_swipe_up \| \| --- \| \| \\| Field label \\| Trial starts swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of trial starts tracked via SKAdNetwork, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Trial starts swipe up (SKAN) \| \| Description \| The amount of trial starts tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_start_trial_swipe_up |
| \| Field label \| Trial starts swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of trial starts tracked via SKAdNetwork, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Trial starts swipe up (SKAN) |
| Description | The amount of trial starts tracked via SKAdNetwork, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_start_trial_view \| \| --- \| \| \\| Field label \\| Trial starts views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of trials starts tracked via SKAdNetwork, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Trial starts views (SKAN) \| \| Description \| The amount of trials starts tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_start_trial_view |
| \| Field label \| Trial starts views (SKAN) \| \| --- \| --- \| \| Description \| The amount of trials starts tracked via SKAdNetwork, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Trial starts views (SKAN) |
| Description | The amount of trials starts tracked via SKAdNetwork, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_start_trial \| \| --- \| \| \\| Field label \\| Trial starts (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of trial starts tracked via SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Trial starts (SKAN) \| \| Description \| The amount of trial starts tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_start_trial |
| \| Field label \| Trial starts (SKAN) \| \| --- \| --- \| \| Description \| The amount of trial starts tracked via SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Trial starts (SKAN) |
| Description | The amount of trial starts tracked via SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_unknown_swipe_up \| \| --- \| \| \\| Field label \\| Unknown event swipe up (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of SKAdNetwork events not mapped to an ecid value, attributed to swipe-ups \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unknown event swipe up (SKAN) \| \| Description \| The amount of SKAdNetwork events not mapped to an ecid value, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_unknown_swipe_up |
| \| Field label \| Unknown event swipe up (SKAN) \| \| --- \| --- \| \| Description \| The amount of SKAdNetwork events not mapped to an ecid value, attributed to swipe-ups \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unknown event swipe up (SKAN) |
| Description | The amount of SKAdNetwork events not mapped to an ecid value, attributed to swipe-ups |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_unknown_view \| \| --- \| \| \\| Field label \\| Unknown event views (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of SKAdNetwork events not mapped to an ecid value, attributed to views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unknown event views (SKAN) \| \| Description \| The amount of SKAdNetwork events not mapped to an ecid value, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_unknown_view |
| \| Field label \| Unknown event views (SKAN) \| \| --- \| --- \| \| Description \| The amount of SKAdNetwork events not mapped to an ecid value, attributed to views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unknown event views (SKAN) |
| Description | The amount of SKAdNetwork events not mapped to an ecid value, attributed to views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_skan_unknown \| \| --- \| \| \\| Field label \\| Unknown event (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| The amount of SKAdNetwork events not mapped to an ecid value \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unknown event (SKAN) \| \| Description \| The amount of SKAdNetwork events not mapped to an ecid value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_skan_unknown |
| \| Field label \| Unknown event (SKAN) \| \| --- \| --- \| \| Description \| The amount of SKAdNetwork events not mapped to an ecid value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unknown event (SKAN) |
| Description | The amount of SKAdNetwork events not mapped to an ecid value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### SPEND

| \| paid_ecpm \| \| --- \| \| \\| Field label \\| eCPM \\| \\| --- \\| --- \\| \\| Description \\| The effective cost per thousand impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPM \| \| Description \| The effective cost per thousand impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| paid_ecpm |
| \| Field label \| eCPM \| \| --- \| --- \| \| Description \| The effective cost per thousand impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPM |
| Description | The effective cost per thousand impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| effective_cost_per_view \| \| --- \| \| \\| Field label \\| eCPV \\| \\| --- \\| --- \\| \\| Description \\| The effective cost per video view \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPV \| \| Description \| The effective cost per video view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| effective_cost_per_view |
| \| Field label \| eCPV \| \| --- \| --- \| \| Description \| The effective cost per video view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPV |
| Description | The effective cost per video view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### STORY ADS

| \| story_opens \| \| --- \| \| \\| Field label \\| Story opens \\| \\| --- \\| --- \\| \\| Description \\| The amount of opens for the story ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Story opens \| \| Description \| The amount of opens for the story ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| story_opens |
| \| Field label \| Story opens \| \| --- \| --- \| \| Description \| The amount of opens for the story ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Story opens |
| Description | The amount of opens for the story ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_story_open \| \| --- \| \| \\| Field label \\| Cost per story open \\| \\| --- \\| --- \\| \\| Description \\| The cost per open for the story ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per story open \| \| Description \| The cost per open for the story ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_story_open |
| \| Field label \| Cost per story open \| \| --- \| --- \| \| Description \| The cost per open for the story ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per story open |
| Description | The cost per open for the story ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| story_open_rate \| \| --- \| \| \\| Field label \\| Story open rate \\| \\| --- \\| --- \\| \\| Description \\| The open rate for the story ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Story open rate \| \| Description \| The open rate for the story ad \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| story_open_rate |
| \| Field label \| Story open rate \| \| --- \| --- \| \| Description \| The open rate for the story ad \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Story open rate |
| Description | The open rate for the story ad |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| story_completes \| \| --- \| \| \\| Field label \\| Story completes \\| \\| --- \\| --- \\| \\| Description \\| The amount of completes for the story ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Story completes \| \| Description \| The amount of completes for the story ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| story_completes |
| \| Field label \| Story completes \| \| --- \| --- \| \| Description \| The amount of completes for the story ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Story completes |
| Description | The amount of completes for the story ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| story_complete_rate \| \| --- \| \| \\| Field label \\| Story complete rate \\| \\| --- \\| --- \\| \\| Description \\| The complete rate for the story ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Story complete rate \| \| Description \| The complete rate for the story ad \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| story_complete_rate |
| \| Field label \| Story complete rate \| \| --- \| --- \| \| Description \| The complete rate for the story ad \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Story complete rate |
| Description | The complete rate for the story ad |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeek \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeek |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeekIso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeekIso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearMonth \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| yearMonth |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| yearWeek \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| yearWeek |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| yearWeekIso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| yearWeekIso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| weekIso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| weekIso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| dayOfMonth \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| dayOfMonth |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| dayOfWeekName \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| dayOfWeekName |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| dayOfWeekNameIso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| dayOfWeekNameIso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| hour \| \| --- \| \| \\| Field label \\| Hour \\| \\| --- \\| --- \\| \\| Description \\| Hour in a 24-hour clock, e.g. 18 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hour](/apidocs/field-data-types#time) \\| \| \| Field label \| Hour \| \| Description \| Hour in a 24-hour clock, e.g. 18 \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| |
| hour |
| \| Field label \| Hour \| \| --- \| --- \| \| Description \| Hour in a 24-hour clock, e.g. 18 \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| |
| Field label | Hour |
| Description | Hour in a 24-hour clock, e.g. 18 |
| Field type | dimension |
| Data type | [string.time.hour](/apidocs/field-data-types#time) |