Similarweb metrics and dimensions

  • Updated on Dec 10, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Similarweb data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access31 metrics121 dimensions

AD SPEND

ppc_spend_desktop__spend_usd
Field label Spend (USD)
Description Paid search spend in US Dollars
Field type metric
Data type float.currency.value
ppc_spend_desktop__spend_eur
Field label Spend (EUR)
Description Paid search spend in Euros
Field type metric
Data type float.currency.value
ppc_spend_desktop__spend_gbp
Field label Spend (GBP)
Description Paid search spend in British pound
Field type metric
Data type float.currency.value
ppc_spend_desktop__spend_jpy
Field label Spend (JPY)
Description Paid search spend in Japanese Yen
Field type metric
Data type float.currency.value
ppc_spend_desktop__spend_aud
Field label Spend (AUD)
Description Paid search spend in Australian Dollar
Field type metric
Data type float.currency.value

APP DETAILS

app_data__app_id
Field label App ID
Description The ID of the app
Field type dimension
Data type string.text.value
app_data__app_name
Field label App name
Description Name of the app as it appears in the app store
Field type dimension
Data type string.text.value
app_data__publisher
Field label Publisher
Description Publisher of the app
Field type dimension
Data type string.text.value
app_data__app_ranking_type
Field label Ranking type
Description The ranking type of the app
Field type dimension
Data type string.text.value
app_data__country_name
Field label Country
Description The name of the country
Field type dimension
Data type string.geo.country
app_data__app_details__cover
Field label Cover image URL
Description Link to the cover image of the app as it appears in the app store
Field type dimension
Data type string.text.url
app_data__app_details__price
Field label Price
Description Price of the app
Field type dimension
Data type string.text.value
app_data__app_details__main_category
Field label Main category
Description Main category of the app
Field type dimension
Data type string.text.value
app_data__app_details__all_time_rating
Field label All time rating
Description All time rating for the app
Field type dimension
Data type string.text.value
app_data__app_details__release_date
Field label Release date
Description Release date of the app
Field type dimension
Data type string.time.date
app_data_dwh__app_id
Field label App ID
Description The ID of the app
Field type dimension
Data type string.text.value
app_data_dwh__app_name
Field label App name
Description Name of the app as it appears in the app store
Field type dimension
Data type string.text.value
app_data_dwh__publisher
Field label Publisher
Description Publisher of the app
Field type dimension
Data type string.text.value
app_data_dwh__app_ranking_type
Field label Ranking type
Description The ranking type of the app
Field type dimension
Data type string.text.value
app_data_dwh__country_name
Field label Country
Description The name of the country
Field type dimension
Data type string.geo.country
app_data_dwh__app_details__cover
Field label Cover image URL
Description Link to the cover image of the app as it appears in the app store
Field type dimension
Data type string.text.url
app_data_dwh__app_details__price
Field label Price
Description Price of the app
Field type dimension
Data type string.text.value
app_data_dwh__app_details__main_category
Field label Main category
Description Main category of the app
Field type dimension
Data type string.text.value
app_data_dwh__app_details__all_time_rating
Field label All time rating
Description All time rating for the app
Field type dimension
Data type string.text.value
app_data_dwh__app_details__release_date
Field label Release date
Description Release date of the app
Field type dimension
Data type string.time.date

COMPETITOR

search_keyword_competitors__url
Field label Competitor URL
Description URLs of websites that are competing for the same organic keywords as the given domain
Field type dimension
Data type string.text.url

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

keywords_desktop__country_name
Field label Country
Description The name of the country.
Field type dimension
Data type string.geo.country
🚫 Deprecated Deprecated on 2025-02-28
keywords_desktop__url
Field label Landing page URL
Description Full URL of the landing page receiving traffic for the keyword.
Field type dimension
Data type string.text.url
🚫 Deprecated Deprecated on 2025-02-28
keywords_desktop__domain
Field label Domain
Description The domain(s) for which to fetch keywords.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2025-02-28
keywords_desktop__sw_search_type
Field label Search type
Description The search type that was selected.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2025-02-28
keywords_desktop__search_term
Field label Search term
Description Words searched for by users in search engines (keywords).
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2025-02-28
keywords_desktop__position
Field label Average position
Description Average search position. URL’s organic position on Google's Search Engine Results Pages (SERP) (over the time period selected).
Field type metric
Data type float.number.value
🚫 Deprecated Deprecated on 2025-02-28
keywords_desktop__cpc
Field label CPC
Description Average cost per click. The estimated price that advertisers pay to buy the search word in Google Adwords in the selected country from the past 30 days.
Field type metric
Data type float.currency.value
🚫 Deprecated Deprecated on 2025-02-28
keywords_desktop__volume
Field label Volume
Description The average number of times per month a keyword is searched in Google (over the last 12 months).
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2025-02-28
keywords_desktop__traffic
Field label Traffic
Description Estimated search traffic the given keyword is sending to the analyzed website(s).
Field type metric
Data type float.number.value
🚫 Deprecated Deprecated on 2025-02-28
keywords_desktop__traffic_share
Field label Traffic share
Description Estimated percentage of search traffic the given keyword is sending to the analyzed website(s) compared to the total website’s traffic.
Field type metric
Data type float.number.value
🚫 Deprecated Deprecated on 2025-02-28

DOMAIN

traffic__domain
Field label Domain
Description The domain(s) for which to fetch traffic stats
Field type dimension
Data type string.text.value
traffic__sw_device_type
Field label Device type
Description Name of the device type that was selected for the query
Field type dimension
Data type string.text.value
traffic__country_name
Field label Country
Description Name of the country
Field type dimension
Data type string.geo.country
traffic_dwh__domain
Field label Domain
Description The domain(s) for which to fetch traffic stats
Field type dimension
Data type string.text.value
traffic_dwh__sw_device_type
Field label Device type
Description Name of the device type that was selected for the query
Field type dimension
Data type string.text.value
traffic_dwh__country_name
Field label Country
Description Name of the country
Field type dimension
Data type string.geo.country
traffic_sources_desktop__domain
Field label Domain
Description The domain(s) for which to fetch traffic sources
Field type dimension
Data type string.text.value
traffic_sources_desktop__country_name
Field label Country
Description The name of the country
Field type dimension
Data type string.geo.country
traffic_sources_desktop_dwh__domain
Field label Domain
Description The domain(s) for which to fetch traffic sources
Field type dimension
Data type string.text.value
traffic_sources_desktop_dwh__country_name
Field label Country
Description The name of the country
Field type dimension
Data type string.geo.country

OTHER

website_keywords__country_name
Field label Country
Description The name of the country
Field type dimension
Data type string.geo.country
ppc_spend_desktop__country_name
Field label Country
Description The name of the country
Field type dimension
Data type string.geo.country
search_keyword_competitors__sw_traffic_type
Field label Traffic type
Description The type of traffic that was selected
Field type dimension
Data type string.text.value
search_keyword_competitors__sw_device_type
Field label Device type
Description The device type that was selected
Field type dimension
Data type string.text.value
search_keyword_competitors__country_name
Field label Country
Description The name of the country
Field type dimension
Data type string.geo.country

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

RANKING

app_data__app_rank__average_overall_rank
Field label Average overall rank
Description Average daily rank of the app across all categories in the selected time range. Split by date to get the exact rank for each day
Field type metric
Data type float.number.value
app_data_dwh__app_rank__average_overall_rank
Field label Average overall rank
Description Average daily rank of the app across all categories in the selected time range. Split by date to get the exact rank for each day
Field type metric
Data type float.number.value

SEARCH

website_keywords__keyword
Field label Keyword
Description Words searched for by users in search engines that drove traffic to the analyzed site
Field type dimension
Data type string.text.value
website_keywords__sw_traffic_source
Field label Traffic source
Description The traffic source that was selected
Field type dimension
Data type string.text.value
website_keywords__sw_web_source
Field label Web source
Description The web source that was selected
Field type dimension
Data type string.text.value
website_keywords__sw_branded_type
Field label Branded type
Description The branded type that was selected
Field type dimension
Data type string.text.value
website_keywords__clicks
Field label Clicks
Description The estimated number of clicks the keyword is sending to the analyzed website
Field type metric
Data type int.number.value
website_keywords__traffic_share
Field label Traffic share
Description Distribution of traffic between the analyzed websites
Field type metric
Data type int.number.percentage
website_keywords__volume
Field label Volume
Description Actual number of monthly searches for the analyzed keyword(s) in Google for the selected country and device
Field type metric
Data type int.number.value
website_keywords__cpc
Field label CPC
Description Average cost per click. The estimated price that advertisers pay to buy an ad in Google Adwords triggered by the keyword, in the selected country from the past 30 days
Field type metric
Data type float.currency.value
website_keywords__position
Field label Average position
Description Average search position. The URL’s position on Google's Search Engine Results Pages (SERP) (over the time period selected)
Field type metric
Data type float.number.value

SOURCE

traffic_sources_desktop__source
Field label Source
Description Source that generated a visit on your site
Field type dimension
Data type string.text.value
traffic_sources_desktop__source_type
Field label Source type
Description Type of the traffic source, eg. referral or social
Field type dimension
Data type string.text.value
traffic_sources_desktop_dwh__source
Field label Source
Description Source that generated a visit on your site
Field type dimension
Data type string.text.value
traffic_sources_desktop_dwh__source_type
Field label Source type
Description Type of the traffic source, eg. referral or social
Field type dimension
Data type string.text.value

TARGET

website_keywords__domain
Field label Domain
Description The domain(s) for which to fetch keywords
Field type dimension
Data type string.text.value
website_keywords__top_url
Field label Top URL
Description Words searched for by users in search engines that drove traffic to the analyzed site
Field type dimension
Data type string.text.url
ppc_spend_desktop__domain
Field label Domain
Description The domain(s) for which to fetch ad spend
Field type dimension
Data type string.text.value
search_keyword_competitors__domain
Field label Target domain
Description The domain(s) for which to fetch competitors
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
traffic__year
Field label Year
Field type dimension
Data type string.time.year
traffic__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
traffic__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
traffic__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
traffic__month
Field label Month
Field type dimension
Data type string.time.month
traffic__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
traffic__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
traffic__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
traffic__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
traffic__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
traffic__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
traffic__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
traffic__date
Field label Date
Field type dimension
Data type string.time.date
traffic__atom
Field label Datetime
Field type dimension
Data type string.time.datetime
traffic_dwh__year
Field label Year
Field type dimension
Data type string.time.year
traffic_dwh__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
traffic_dwh__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
traffic_dwh__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
traffic_dwh__month
Field label Month
Field type dimension
Data type string.time.month
traffic_dwh__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
traffic_dwh__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
traffic_dwh__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
traffic_dwh__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
traffic_dwh__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
traffic_dwh__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
traffic_dwh__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
traffic_dwh__date
Field label Date
Field type dimension
Data type string.time.date
traffic_dwh__atom
Field label Datetime
Field type dimension
Data type string.time.datetime
ppc_spend_desktop__year
Field label Year
Field type dimension
Data type string.time.year
ppc_spend_desktop__month
Field label Month
Field type dimension
Data type string.time.month
ppc_spend_desktop__yearmonth
Field label Year & month
Field type dimension
Data type string.time.yearmonth

TIME BREAKDOWN

app_data__app_rank__year
Field label Year
Description Year
Field type dimension
Data type string.time.year
app_data__app_rank__month
Field label Month
Description Month
Field type dimension
Data type string.time.month
app_data__app_rank__year_week_iso
Field label Year & week (Mon-Sun)
Description Year & week (Monday-Sunday)
Field type dimension
Data type string.time.yearweekiso
app_data__app_rank__year_week
Field label Year & week (Sun-Sat)
Description Year & week (Sunday-Saturday)
Field type dimension
Data type string.time.yearweek
app_data__app_rank__week_iso
Field label Week (Mon-Sun)
Description Week (Monday-Sunday)
Field type dimension
Data type string.time.weekiso
app_data__app_rank__week
Field label Week (Sun-Sat)
Description Week (Sunday-Saturday)
Field type dimension
Data type string.time.week
app_data__app_rank__day_of_month
Field label Day of month
Description Day of month
Field type dimension
Data type string.time.dayofmonth
app_data__app_rank__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Description Day of week (Monday-Sunday)
Field type dimension
Data type string.time.dayofweekiso
app_data__app_rank__day_of_week_name
Field label Day of week (Sun-Sat)
Description Day of week (Sunday-Saturday)
Field type dimension
Data type string.time.dayofweek
app_data__app_rank__date
Field label Date
Field type dimension
Data type string.time.date
app_data_dwh__app_rank__year
Field label Year
Description Year
Field type dimension
Data type string.time.year
app_data_dwh__app_rank__month
Field label Month
Description Month
Field type dimension
Data type string.time.month
app_data_dwh__app_rank__year_week_iso
Field label Year & week (Mon-Sun)
Description Year & week (Monday-Sunday)
Field type dimension
Data type string.time.yearweekiso
app_data_dwh__app_rank__year_week
Field label Year & week (Sun-Sat)
Description Year & week (Sunday-Saturday)
Field type dimension
Data type string.time.yearweek
app_data_dwh__app_rank__week_iso
Field label Week (Mon-Sun)
Description Week (Monday-Sunday)
Field type dimension
Data type string.time.weekiso
app_data_dwh__app_rank__week
Field label Week (Sun-Sat)
Description Week (Sunday-Saturday)
Field type dimension
Data type string.time.week
app_data_dwh__app_rank__day_of_month
Field label Day of month
Description Day of month
Field type dimension
Data type string.time.dayofmonth
app_data_dwh__app_rank__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Description Day of week (Monday-Sunday)
Field type dimension
Data type string.time.dayofweekiso
app_data_dwh__app_rank__day_of_week_name
Field label Day of week (Sun-Sat)
Description Day of week (Sunday-Saturday)
Field type dimension
Data type string.time.dayofweek
app_data_dwh__app_rank__date
Field label Date
Field type dimension
Data type string.time.date

TOP SITES

top_sites__domain
Field label Domain
Description Domain, including all meaningful subdomains
Field type dimension
Data type string.text.value
top_sites__rank
Field label Rank
Description Website traffic scoring method developed by Similarweb to determine a website’s rank. It calculates the monthly unique visitors together with the number of page views across desktop and mobile traffic
Field type dimension
Data type int.number.value
top_sites__sw_device_type
Field label Device type
Description The device type that was chosen by users
Field type dimension
Data type string.text.value
top_sites__industry
Field label Industry
Description The industry that the sites belong to
Field type dimension
Data type string.text.value
top_sites__country_name
Field label Country
Description The name of the country
Field type dimension
Data type string.geo.country

TRAFFIC

traffic_sources_desktop__share
Field label Share of traffic
Description Percent of traffic sent to the analyzed website(s)
Field type metric
Data type float.number.ratio
traffic_sources_desktop_dwh__share
Field label Share of traffic
Description Percent of traffic sent to the analyzed website(s)
Field type metric
Data type float.number.ratio
search_keyword_competitors__search_overlap_score
Field label Search overlap score
Description A measure (between 1-100) of how much this website is competing with the analyzed website for organic traffic
Field type metric
Data type float.number.value
search_keyword_competitors__shared_keywords
Field label Shared keywords
Description The percentage of overlapping keywords between a given site and the analyzed site, out of the site’s total number of keywords driving traffic
Field type metric
Data type float.number.value

TRAFFIC METRICS

traffic__visits
Field label Visits
Description Returns the estimated number of visits for the domain
Field type metric
Data type int.number.value
traffic__bouncerate
Field label Bounce rate
Description Returns the bounce rate for the given domain
Field type metric
Data type float.number.ratio
traffic__pageviews
Field label Page views
Description Returns estimated number of page views for the domain
Field type metric
Data type int.number.value
traffic__pagespervisit
Field label Page views per visit
Description Returns the average page views per visit for the given domain
Field type metric
Data type float.number.value
traffic__avgduration
Field label Average visit duration (sec)
Description Returns the average visit duration on the given domain (in seconds)
Field type metric
Data type int.duration.seconds
traffic_dwh__visits
Field label Visits
Description Returns the estimated number of visits for the domain
Field type metric
Data type int.number.value
traffic_dwh__bouncerate
Field label Bounce rate
Description Returns the bounce rate for the given domain
Field type metric
Data type float.number.ratio
traffic_dwh__pageviews
Field label Page views
Description Returns estimated number of page views for the domain
Field type metric
Data type int.number.value
traffic_dwh__pagespervisit
Field label Page views per visit
Description Returns the average page views per visit for the given domain
Field type metric
Data type float.number.value
traffic_dwh__avgduration
Field label Average visit duration (sec)
Description Returns the average visit duration on the given domain (in seconds)
Field type metric
Data type int.duration.seconds