---
title: "Similarweb connection guide"
slug: "similarweb-connection-guide"
description: "Connect Similarweb data to Supermetrics with our guide on API keys, query types, and detailed connection instructions for various platforms."
updated: 2026-05-06T11:43:02Z
published: 2026-05-06T13:25:57Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Similarweb connection guide

This guide contains all permissions and requirements for connecting your Similarweb data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/v1/docs/similarweb-connection-guide#connection-instructions).

## Required permissions

You need to create an API key to connect Supermetrics to your Similarweb account. Note that only account admins can generate new API keys in Similarweb.

To create the API key:

1. [Log in to the Similarweb platform](https://secure.similarweb.com/account/login).
2. From the left menu, select **Settings > Account.**
3. Under API, select **Standard API**.
4. Click **Generate a new API key**
5. Select the primary user of the API key you're creating.
6. Click **Create**. Your key will be displayed in the **Generated Keys** table.

## Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data:

- **Traffic and engagement**: Get the traffic volume and engagement for one or multiple websites.
- **Desktop traffic sources**: Understand what channels visitors are coming from for one or multiple websites. Only returns data for desktop users.
- **Search keyword competitors**: Analyze what the biggest competing websites are on search engines, for one or multiple websites.
- **Top sites**: Get ranking data for the top websites in a selected industry.
- **App performance**: Get the overall rating and rank of any mobile app in the Google Play Store or the Apple App Store.

## Connection instructions

When connecting to Similarweb, you need to provide your credentials and select the query type to use.

1. Select the Similarweb data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. Enter your API Key.
3. Give your login a name to recognize the login later in case you have multiple logins.
4. If prompted, choose to make this connection [shared or private](/v1/docs/about-shared-and-private-connections).
5. Click **Start**.
6. In your data destination, select a query type to use.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub.](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub)

You can also connect to Similarweb from these destinations:

- Google Sheets: [How to log in to a Supermetrics data source in Google Sheets](/v1/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Looker Studio](/v1/docs/how-to-connect-data-sources-to-looker-studio-formerly-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](/v1/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](/v1/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](/v1/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](/v1/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [How to reauthenticate a data source in Google Sheets, Looker Studio, Excel, or Power BI](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)
- [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)
- [How to manage data source connections on the Supermetrics Hub](/v1/docs/how-to-manage-data-source-connections-on-supermetrics-hub)