---
title: "Reddit Ads metrics and dimensions"
slug: "reddit-ads-fields"
description: "Explore the Reddit Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your marketing reports."
updated: 2026-03-05T14:14:43Z
published: 2026-03-05T14:14:43Z
canonical: "docs.supermetrics.com/reddit-ads-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reddit Ads metrics and dimensions

> Supermetrics brings all your Reddit Ads data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

64 metrics73 dimensionsSearch fields

### ACCOUNT

| \| account_name \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| account_name |
| \| Field label \| Account name \| \| --- \| --- \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account name |
| Description | The name of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_id \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_id |
| \| Field label \| Account ID \| \| --- \| --- \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account ID |
| Description | The ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| timezone \| \| --- \| \| \\| Field label \\| Time zone \\| \\| --- \\| --- \\| \\| Description \\| The time zone ID preference for this account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Time zone \| \| Description \| The time zone ID preference for this account \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| timezone |
| \| Field label \| Time zone \| \| --- \| --- \| \| Description \| The time zone ID preference for this account \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Time zone |
| Description | The time zone ID preference for this account |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| admin_approval \| \| --- \| \| \\| Field label \\| Admin approval \\| \\| --- \\| --- \\| \\| Description \\| Admin approval \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Admin approval \| \| Description \| Admin approval \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| admin_approval |
| \| Field label \| Admin approval \| \| --- \| --- \| \| Description \| Admin approval \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Admin approval |
| Description | Admin approval |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| currency \| \| --- \| \| \\| Field label \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| Currency of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Currency \| \| Description \| Currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| currency |
| \| Field label \| Currency \| \| --- \| --- \| \| Description \| Currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Currency |
| Description | Currency of the account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| attribution_type \| \| --- \| \| \\| Field label \\| Attribution type \\| \\| --- \\| --- \\| \\| Description \\| Attribution Type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Attribution type \| \| Description \| Attribution Type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| attribution_type |
| \| Field label \| Attribution type \| \| --- \| --- \| \| Description \| Attribution Type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Attribution type |
| Description | Attribution Type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| click_attribution_window \| \| --- \| \| \\| Field label \\| Click-attribution window \\| \\| --- \\| --- \\| \\| Description \\| Click-attribution window \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Click-attribution window \| \| Description \| Click-attribution window \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| click_attribution_window |
| \| Field label \| Click-attribution window \| \| --- \| --- \| \| Description \| Click-attribution window \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Click-attribution window |
| Description | Click-attribution window |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| view_attribution_window \| \| --- \| \| \\| Field label \\| View-attribution window \\| \\| --- \\| --- \\| \\| Description \\| View-attribution window \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| View-attribution window \| \| Description \| View-attribution window \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| view_attribution_window |
| \| Field label \| View-attribution window \| \| --- \| --- \| \| Description \| View-attribution window \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | View-attribution window |
| Description | View-attribution window |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| pixel_partner_preferences \| \| --- \| \| \\| Field label \\| Pixel partner preferences \\| \\| --- \\| --- \\| \\| Description \\| Advertiser-set pixel partner preferences \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Pixel partner preferences \| \| Description \| Advertiser-set pixel partner preferences \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| pixel_partner_preferences |
| \| Field label \| Pixel partner preferences \| \| --- \| --- \| \| Description \| Advertiser-set pixel partner preferences \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Pixel partner preferences |
| Description | Advertiser-set pixel partner preferences |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD

| \| ad_name \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_name |
| \| Field label \| Ad name \| \| --- \| --- \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad name |
| Description | The name of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_id \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_id |
| \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad ID |
| Description | The ID of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_effective_status \| \| --- \| \| \\| Field label \\| Ad status \\| \\| --- \\| --- \\| \\| Description \\| The effective status for the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad status \| \| Description \| The effective status for the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_effective_status |
| \| Field label \| Ad status \| \| --- \| --- \| \| Description \| The effective status for the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad status |
| Description | The effective status for the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_configured_status \| \| --- \| \| \\| Field label \\| Ad configured status \\| \\| --- \\| --- \\| \\| Description \\| The status that the user has configured this entity to have \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad configured status \| \| Description \| The status that the user has configured this entity to have \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_configured_status |
| \| Field label \| Ad configured status \| \| --- \| --- \| \| Description \| The status that the user has configured this entity to have \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad configured status |
| Description | The status that the user has configured this entity to have |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| click_url \| \| --- \| \| \\| Field label \\| Ad click URL \\| \\| --- \\| --- \\| \\| Description \\| The ad's click URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad click URL \| \| Description \| The ad's click URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| click_url |
| \| Field label \| Ad click URL \| \| --- \| --- \| \| Description \| The ad's click URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Ad click URL |
| Description | The ad's click URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| post_id \| \| --- \| \| \\| Field label \\| Post ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the post \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post ID \| \| Description \| The ID of the post \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_id |
| \| Field label \| Post ID \| \| --- \| --- \| \| Description \| The ID of the post \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post ID |
| Description | The ID of the post |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_url \| \| --- \| \| \\| Field label \\| Post URL \\| \\| --- \\| --- \\| \\| Description \\| The URL of the post \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Post URL \| \| Description \| The URL of the post \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| post_url |
| \| Field label \| Post URL \| \| --- \| --- \| \| Description \| The URL of the post \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Post URL |
| Description | The URL of the post |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| preview_url \| \| --- \| \| \\| Field label \\| Preview URL \\| \\| --- \\| --- \\| \\| Description \\| The test mode preview URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Preview URL \| \| Description \| The test mode preview URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| preview_url |
| \| Field label \| Preview URL \| \| --- \| --- \| \| Description \| The test mode preview URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Preview URL |
| Description | The test mode preview URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| preview_expiry \| \| --- \| \| \\| Field label \\| Preview expiry date \\| \\| --- \\| --- \\| \\| Description \\| The expiration date of test mode \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Preview expiry date \| \| Description \| The expiration date of test mode \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| preview_expiry |
| \| Field label \| Preview expiry date \| \| --- \| --- \| \| Description \| The expiration date of test mode \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Preview expiry date |
| Description | The expiration date of test mode |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| search_term \| \| --- \| \| \\| Field label \\| Search term \\| \\| --- \\| --- \\| \\| Description \\| The 'Search Term' that is displayed on a promoted trend \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Search term \| \| Description \| The 'Search Term' that is displayed on a promoted trend \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| search_term |
| \| Field label \| Search term \| \| --- \| --- \| \| Description \| The 'Search Term' that is displayed on a promoted trend \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Search term |
| Description | The 'Search Term' that is displayed on a promoted trend |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| event_trackers \| \| --- \| \| \\| Field label \\| Event trackers \\| \\| --- \\| --- \\| \\| Description \\| The event tracker URLs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event trackers \| \| Description \| The event tracker URLs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| event_trackers |
| \| Field label \| Event trackers \| \| --- \| --- \| \| Description \| The event tracker URLs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Event trackers |
| Description | The event tracker URLs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD GROUP

| \| ad_group_name \| \| --- \| \| \\| Field label \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group name \| \| Description \| The name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_group_name |
| \| Field label \| Ad group name \| \| --- \| --- \| \| Description \| The name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group name |
| Description | The name of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_id \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group ID \| \| Description \| The ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_id |
| \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| The ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group ID |
| Description | The ID of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_effective_status \| \| --- \| \| \\| Field label \\| Ad group status \\| \\| --- \\| --- \\| \\| Description \\| The calculated status determining the real status of this entity \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group status \| \| Description \| The calculated status determining the real status of this entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_effective_status |
| \| Field label \| Ad group status \| \| --- \| --- \| \| Description \| The calculated status determining the real status of this entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group status |
| Description | The calculated status determining the real status of this entity |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_configured_status \| \| --- \| \| \\| Field label \\| Configured status \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad group configured by the account owner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Configured status \| \| Description \| The status of the ad group configured by the account owner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_configured_status |
| \| Field label \| Configured status \| \| --- \| --- \| \| Description \| The status of the ad group configured by the account owner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Configured status |
| Description | The status of the ad group configured by the account owner |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| start_datetime \| \| --- \| \| \\| Field label \\| Start datetime \\| \\| --- \\| --- \\| \\| Description \\| Datetime when the ad group will begin to deliver \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start datetime \| \| Description \| Datetime when the ad group will begin to deliver \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| start_datetime |
| \| Field label \| Start datetime \| \| --- \| --- \| \| Description \| Datetime when the ad group will begin to deliver \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start datetime |
| Description | Datetime when the ad group will begin to deliver |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| start_time \| \| --- \| \| \\| Field label \\| Start time \\| \\| --- \\| --- \\| \\| Description \\| Date when the ad group will begin to deliver \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start time \| \| Description \| Date when the ad group will begin to deliver \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| start_time |
| \| Field label \| Start time \| \| --- \| --- \| \| Description \| Date when the ad group will begin to deliver \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start time |
| Description | Date when the ad group will begin to deliver |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| end_datetime \| \| --- \| \| \\| Field label \\| End datetime \\| \\| --- \\| --- \\| \\| Description \\| Datetime when the ad group will stop delivering \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End datetime \| \| Description \| Datetime when the ad group will stop delivering \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| end_datetime |
| \| Field label \| End datetime \| \| --- \| --- \| \| Description \| Datetime when the ad group will stop delivering \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End datetime |
| Description | Datetime when the ad group will stop delivering |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| end_time \| \| --- \| \| \\| Field label \\| End time \\| \\| --- \\| --- \\| \\| Description \\| Date when the ad group will stop delivering \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End time \| \| Description \| Date when the ad group will stop delivering \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| end_time |
| \| Field label \| End time \| \| --- \| --- \| \| Description \| Date when the ad group will stop delivering \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End time |
| Description | Date when the ad group will stop delivering |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| bid_type \| \| --- \| \| \\| Field label \\| Bid type \\| \\| --- \\| --- \\| \\| Description \\| The bidding strategy for the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bid type \| \| Description \| The bidding strategy for the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bid_type |
| \| Field label \| Bid type \| \| --- \| --- \| \| Description \| The bidding strategy for the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bid type |
| Description | The bidding strategy for the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bid_value \| \| --- \| \| \\| Field label \\| Bid \\| \\| --- \\| --- \\| \\| Description \\| The amount to pay in US dollars per bidding event \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Bid \| \| Description \| The amount to pay in US dollars per bidding event \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| bid_value |
| \| Field label \| Bid \| \| --- \| --- \| \| Description \| The amount to pay in US dollars per bidding event \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Bid |
| Description | The amount to pay in US dollars per bidding event |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| goal_type \| \| --- \| \| \\| Field label \\| Budget type \\| \\| --- \\| --- \\| \\| Description \\| The type of budget for the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget type \| \| Description \| The type of budget for the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| goal_type |
| \| Field label \| Budget type \| \| --- \| --- \| \| Description \| The type of budget for the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Budget type |
| Description | The type of budget for the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| goal_value \| \| --- \| \| \\| Field label \\| Budget \\| \\| --- \\| --- \\| \\| Description \\| The budget value for your goal. This is measured in US dollars for monetary goals types \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Budget \| \| Description \| The budget value for your goal. This is measured in US dollars for monetary goals types \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| goal_value |
| \| Field label \| Budget \| \| --- \| --- \| \| Description \| The budget value for your goal. This is measured in US dollars for monetary goals types \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Budget |
| Description | The budget value for your goal. This is measured in US dollars for monetary goals types |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CAMPAIGN

| \| campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_name |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | The campaign name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| effective_status \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| The calculated status determining the real status of this entity \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| The calculated status determining the real status of this entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| effective_status |
| \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| The calculated status determining the real status of this entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign status |
| Description | The calculated status determining the real status of this entity |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| configured_status \| \| --- \| \| \\| Field label \\| Campaign configured status \\| \\| --- \\| --- \\| \\| Description \\| The status that the user has configured this entity to have. Can differ from the effective status depending on the context such as pending billing information \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign configured status \| \| Description \| The status that the user has configured this entity to have. Can differ from the effective status depending on the context such as pending billing information \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| configured_status |
| \| Field label \| Campaign configured status \| \| --- \| --- \| \| Description \| The status that the user has configured this entity to have. Can differ from the effective status depending on the context such as pending billing information \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign configured status |
| Description | The status that the user has configured this entity to have. Can differ from the effective status depending on the context such as pending billing information |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| objective \| \| --- \| \| \\| Field label \\| Campaign objective \\| \\| --- \\| --- \\| \\| Description \\| The objective type of a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign objective \| \| Description \| The objective type of a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| objective |
| \| Field label \| Campaign objective \| \| --- \| --- \| \| Description \| The objective type of a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign objective |
| Description | The objective type of a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### COMMUNITY

| \| community_name \| \| --- \| \| \\| Field label \\| Community name \\| \\| --- \\| --- \\| \\| Description \\| The ID of the community/subreddit being targeted. Community ID is equivalent to the name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Community name \| \| Description \| The ID of the community/subreddit being targeted. Community ID is equivalent to the name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| community_name |
| \| Field label \| Community name \| \| --- \| --- \| \| Description \| The ID of the community/subreddit being targeted. Community ID is equivalent to the name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Community name |
| Description | The ID of the community/subreddit being targeted. Community ID is equivalent to the name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CONVERSION (AVERAGE VALUE)

| \| conversion_purchase_avg_value \| \| --- \| \| \\| Field label \\| Average value: purchase \\| \\| --- \\| --- \\| \\| Description \\| Average value of purchase \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average value: purchase \| \| Description \| Average value of purchase \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| conversion_purchase_avg_value |
| \| Field label \| Average value: purchase \| \| --- \| --- \| \| Description \| Average value of purchase \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Average value: purchase |
| Description | Average value of purchase |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| add_to_cart_avg_value \| \| --- \| \| \\| Field label \\| Average value: add to cart \\| \\| --- \\| --- \\| \\| Description \\| Average value of shopping cart \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Average value: add to cart \| \| Description \| Average value of shopping cart \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| add_to_cart_avg_value |
| \| Field label \| Average value: add to cart \| \| --- \| --- \| \| Description \| Average value of shopping cart \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Average value: add to cart |
| Description | Average value of shopping cart |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_to_wishlist_avg_value \| \| --- \| \| \\| Field label \\| Average value: wishlist \\| \\| --- \\| --- \\| \\| Description \\| Average value of wishlist \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average value: wishlist \| \| Description \| Average value of wishlist \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_add_to_wishlist_avg_value |
| \| Field label \| Average value: wishlist \| \| --- \| --- \| \| Description \| Average value of wishlist \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Average value: wishlist |
| Description | Average value of wishlist |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_lead_avg_value \| \| --- \| \| \\| Field label \\| Average value: lead \\| \\| --- \\| --- \\| \\| Description \\| Average value of lead \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average value: lead \| \| Description \| Average value of lead \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_lead_avg_value |
| \| Field label \| Average value: lead \| \| --- \| --- \| \| Description \| Average value of lead \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Average value: lead |
| Description | Average value of lead |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CONVERSION (CART SIZE)

| \| conversion_purchase_total_items \| \| --- \| \| \\| Field label \\| Cart size: purchase \\| \\| --- \\| --- \\| \\| Description \\| Total number of items purchased \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cart size: purchase \| \| Description \| Total number of items purchased \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| conversion_purchase_total_items |
| \| Field label \| Cart size: purchase \| \| --- \| --- \| \| Description \| Total number of items purchased \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Cart size: purchase |
| Description | Total number of items purchased |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_to_cart_total_items \| \| --- \| \| \\| Field label \\| Cart size: add to cart \\| \\| --- \\| --- \\| \\| Description \\| Total size of the shopping cart \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cart size: add to cart \| \| Description \| Total size of the shopping cart \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_to_cart_total_items |
| \| Field label \| Cart size: add to cart \| \| --- \| --- \| \| Description \| Total size of the shopping cart \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Cart size: add to cart |
| Description | Total size of the shopping cart |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_to_wishlist_total_items \| \| --- \| \| \\| Field label \\| Cart size: wishlist \\| \\| --- \\| --- \\| \\| Description \\| Total size of wishlist \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cart size: wishlist \| \| Description \| Total size of wishlist \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_to_wishlist_total_items |
| \| Field label \| Cart size: wishlist \| \| --- \| --- \| \| Description \| Total size of wishlist \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Cart size: wishlist |
| Description | Total size of wishlist |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### CONVERSION (CLICKS)

| \| conversion_purchase_clicks \| \| --- \| \| \\| Field label \\| Click: purchase \\| \\| --- \\| --- \\| \\| Description \\| Number of purchase click-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click: purchase \| \| Description \| Number of purchase click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| conversion_purchase_clicks |
| \| Field label \| Click: purchase \| \| --- \| --- \| \| Description \| Number of purchase click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Click: purchase |
| Description | Number of purchase click-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_to_cart_clicks \| \| --- \| \| \\| Field label \\| Click: add to cart \\| \\| --- \\| --- \\| \\| Description \\| Number of add to cart click-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click: add to cart \| \| Description \| Number of add to cart click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_to_cart_clicks |
| \| Field label \| Click: add to cart \| \| --- \| --- \| \| Description \| Number of add to cart click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Click: add to cart |
| Description | Number of add to cart click-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_to_wishlist_clicks \| \| --- \| \| \\| Field label \\| Click: add to wishlist \\| \\| --- \\| --- \\| \\| Description \\| Number of add to wishlist click-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click: add to wishlist \| \| Description \| Number of add to wishlist click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_to_wishlist_clicks |
| \| Field label \| Click: add to wishlist \| \| --- \| --- \| \| Description \| Number of add to wishlist click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Click: add to wishlist |
| Description | Number of add to wishlist click-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_lead_clicks \| \| --- \| \| \\| Field label \\| Click: lead \\| \\| --- \\| --- \\| \\| Description \\| Number of lead click-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click: lead \| \| Description \| Number of lead click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_lead_clicks |
| \| Field label \| Click: lead \| \| --- \| --- \| \| Description \| Number of lead click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Click: lead |
| Description | Number of lead click-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_sign_up_clicks \| \| --- \| \| \\| Field label \\| Click: sign up \\| \\| --- \\| --- \\| \\| Description \\| Number of sign up click-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click: sign up \| \| Description \| Number of sign up click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_sign_up_clicks |
| \| Field label \| Click: sign up \| \| --- \| --- \| \| Description \| Number of sign up click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Click: sign up |
| Description | Number of sign up click-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_search_clicks \| \| --- \| \| \\| Field label \\| Click: search \\| \\| --- \\| --- \\| \\| Description \\| Number of search click-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click: search \| \| Description \| Number of search click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_search_clicks |
| \| Field label \| Click: search \| \| --- \| --- \| \| Description \| Number of search click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Click: search |
| Description | Number of search click-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_view_content_clicks \| \| --- \| \| \\| Field label \\| Click: view content \\| \\| --- \\| --- \\| \\| Description \\| Number of content view click-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click: view content \| \| Description \| Number of content view click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_view_content_clicks |
| \| Field label \| Click: view content \| \| --- \| --- \| \| Description \| Number of content view click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Click: view content |
| Description | Number of content view click-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_page_visit_clicks \| \| --- \| \| \\| Field label \\| Click: page visit \\| \\| --- \\| --- \\| \\| Description \\| Number of page visit click-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click: page visit \| \| Description \| Number of page visit click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_page_visit_clicks |
| \| Field label \| Click: page visit \| \| --- \| --- \| \| Description \| Number of page visit click-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Click: page visit |
| Description | Number of page visit click-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### CONVERSION (CPA)

| \| conversion_purchase_ecpa \| \| --- \| \| \\| Field label \\| eCPA: purchase \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per action. Calculated as total spend divided by total number of purchase conversions. (Amount spent / purchase clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPA: purchase \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of purchase conversions. (Amount spent / purchase clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| conversion_purchase_ecpa |
| \| Field label \| eCPA: purchase \| \| --- \| --- \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of purchase conversions. (Amount spent / purchase clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPA: purchase |
| Description | Effective cost per action. Calculated as total spend divided by total number of purchase conversions. (Amount spent / purchase clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_add_to_cart_ecpa \| \| --- \| \| \\| Field label \\| eCPA: add to cart \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per action. Calculated as total spend divided by total number of add to cart conversions. (Amount spent / add to cart clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPA: add to cart \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of add to cart conversions. (Amount spent / add to cart clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_add_to_cart_ecpa |
| \| Field label \| eCPA: add to cart \| \| --- \| --- \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of add to cart conversions. (Amount spent / add to cart clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPA: add to cart |
| Description | Effective cost per action. Calculated as total spend divided by total number of add to cart conversions. (Amount spent / add to cart clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_add_to_wishlist_ecpa \| \| --- \| \| \\| Field label \\| eCPA: add to wishlist \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per action. Calculated as total spend divided by total number of add to wishlist conversions. (Amount spent / add to wishlist clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPA: add to wishlist \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of add to wishlist conversions. (Amount spent / add to wishlist clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_add_to_wishlist_ecpa |
| \| Field label \| eCPA: add to wishlist \| \| --- \| --- \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of add to wishlist conversions. (Amount spent / add to wishlist clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPA: add to wishlist |
| Description | Effective cost per action. Calculated as total spend divided by total number of add to wishlist conversions. (Amount spent / add to wishlist clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_lead_ecpa \| \| --- \| \| \\| Field label \\| eCPA: lead \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per action. Calculated as total spend divided by total number of lead conversions. (Amount spent / lead clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPA: lead \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of lead conversions. (Amount spent / lead clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_lead_ecpa |
| \| Field label \| eCPA: lead \| \| --- \| --- \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of lead conversions. (Amount spent / lead clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPA: lead |
| Description | Effective cost per action. Calculated as total spend divided by total number of lead conversions. (Amount spent / lead clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_sign_up_ecpa \| \| --- \| \| \\| Field label \\| eCPA: sign up \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per action. Calculated as total spend divided by total number of sign up conversions. (Amount spent / sign up clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPA: sign up \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of sign up conversions. (Amount spent / sign up clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_sign_up_ecpa |
| \| Field label \| eCPA: sign up \| \| --- \| --- \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of sign up conversions. (Amount spent / sign up clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPA: sign up |
| Description | Effective cost per action. Calculated as total spend divided by total number of sign up conversions. (Amount spent / sign up clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_search_ecpa \| \| --- \| \| \\| Field label \\| eCPA: search \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per action. Calculated as total spend divided by total number of search conversions. (Amount spent / search clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPA: search \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of search conversions. (Amount spent / search clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_search_ecpa |
| \| Field label \| eCPA: search \| \| --- \| --- \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of search conversions. (Amount spent / search clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPA: search |
| Description | Effective cost per action. Calculated as total spend divided by total number of search conversions. (Amount spent / search clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_view_content_ecpa \| \| --- \| \| \\| Field label \\| eCPA: view content \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per action. Calculated as total spend divided by total number of content view conversions. (Amount spent / content view clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPA: view content \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of content view conversions. (Amount spent / content view clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_view_content_ecpa |
| \| Field label \| eCPA: view content \| \| --- \| --- \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of content view conversions. (Amount spent / content view clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPA: view content |
| Description | Effective cost per action. Calculated as total spend divided by total number of content view conversions. (Amount spent / content view clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_page_visit_ecpa \| \| --- \| \| \\| Field label \\| eCPA: page visit \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per action. Calculated as total spend divided by total number of page visit conversions. (Amount spent / page visit clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPA: page visit \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of page visit conversions. (Amount spent / page visit clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_page_visit_ecpa |
| \| Field label \| eCPA: page visit \| \| --- \| --- \| \| Description \| Effective cost per action. Calculated as total spend divided by total number of page visit conversions. (Amount spent / page visit clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPA: page visit |
| Description | Effective cost per action. Calculated as total spend divided by total number of page visit conversions. (Amount spent / page visit clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CONVERSION (TOTAL VALUE)

| \| conversion_purchase_total_value \| \| --- \| \| \\| Field label \\| Total value: purchase \\| \\| --- \\| --- \\| \\| Description \\| Total value of purchase \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total value: purchase \| \| Description \| Total value of purchase \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| conversion_purchase_total_value |
| \| Field label \| Total value: purchase \| \| --- \| --- \| \| Description \| Total value of purchase \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total value: purchase |
| Description | Total value of purchase |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_add_to_cart_total_value \| \| --- \| \| \\| Field label \\| Total value: add to cart \\| \\| --- \\| --- \\| \\| Description \\| Total value of shopping cart \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total value: add to cart \| \| Description \| Total value of shopping cart \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_add_to_cart_total_value |
| \| Field label \| Total value: add to cart \| \| --- \| --- \| \| Description \| Total value of shopping cart \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total value: add to cart |
| Description | Total value of shopping cart |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_add_to_wishlist_total_value \| \| --- \| \| \\| Field label \\| Total value: wishlist \\| \\| --- \\| --- \\| \\| Description \\| Total value of wishlist \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total value: wishlist \| \| Description \| Total value of wishlist \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_add_to_wishlist_total_value |
| \| Field label \| Total value: wishlist \| \| --- \| --- \| \| Description \| Total value of wishlist \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total value: wishlist |
| Description | Total value of wishlist |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_lead_total_value \| \| --- \| \| \\| Field label \\| Total value: lead \\| \\| --- \\| --- \\| \\| Description \\| Total value of leads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total value: lead \| \| Description \| Total value of leads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_lead_total_value |
| \| Field label \| Total value: lead \| \| --- \| --- \| \| Description \| Total value of leads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total value: lead |
| Description | Total value of leads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_signup_total_value \| \| --- \| \| \\| Field label \\| Total value: sign up \\| \\| --- \\| --- \\| \\| Description \\| Total value of signups \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total value: sign up \| \| Description \| Total value of signups \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_signup_total_value |
| \| Field label \| Total value: sign up \| \| --- \| --- \| \| Description \| Total value of signups \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total value: sign up |
| Description | Total value of signups |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CONVERSION (VIEWS)

| \| conversion_purchase_views \| \| --- \| \| \\| Field label \\| View: purchase \\| \\| --- \\| --- \\| \\| Description \\| Number of purchase view-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View: purchase \| \| Description \| Number of purchase view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| conversion_purchase_views |
| \| Field label \| View: purchase \| \| --- \| --- \| \| Description \| Number of purchase view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View: purchase |
| Description | Number of purchase view-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_to_cart_views \| \| --- \| \| \\| Field label \\| View: add to cart \\| \\| --- \\| --- \\| \\| Description \\| Number of add to cart view-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View: add to cart \| \| Description \| Number of add to cart view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_to_cart_views |
| \| Field label \| View: add to cart \| \| --- \| --- \| \| Description \| Number of add to cart view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View: add to cart |
| Description | Number of add to cart view-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_add_to_wishlist_views \| \| --- \| \| \\| Field label \\| View: add to wishlist \\| \\| --- \\| --- \\| \\| Description \\| Number of add to wishlist view-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View: add to wishlist \| \| Description \| Number of add to wishlist view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_add_to_wishlist_views |
| \| Field label \| View: add to wishlist \| \| --- \| --- \| \| Description \| Number of add to wishlist view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View: add to wishlist |
| Description | Number of add to wishlist view-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_lead_views \| \| --- \| \| \\| Field label \\| View: lead \\| \\| --- \\| --- \\| \\| Description \\| Number of lead view-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View: lead \| \| Description \| Number of lead view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_lead_views |
| \| Field label \| View: lead \| \| --- \| --- \| \| Description \| Number of lead view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View: lead |
| Description | Number of lead view-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_sign_up_views \| \| --- \| \| \\| Field label \\| View: sign up \\| \\| --- \\| --- \\| \\| Description \\| Number of sign up view-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View: sign up \| \| Description \| Number of sign up view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_sign_up_views |
| \| Field label \| View: sign up \| \| --- \| --- \| \| Description \| Number of sign up view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View: sign up |
| Description | Number of sign up view-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_search_views \| \| --- \| \| \\| Field label \\| View: search \\| \\| --- \\| --- \\| \\| Description \\| Number of search view-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View: search \| \| Description \| Number of search view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_search_views |
| \| Field label \| View: search \| \| --- \| --- \| \| Description \| Number of search view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View: search |
| Description | Number of search view-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_view_content_views \| \| --- \| \| \\| Field label \\| View: view content \\| \\| --- \\| --- \\| \\| Description \\| Number of view content view-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View: view content \| \| Description \| Number of view content view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_view_content_views |
| \| Field label \| View: view content \| \| --- \| --- \| \| Description \| Number of view content view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View: view content |
| Description | Number of view content view-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_page_visit_views \| \| --- \| \| \\| Field label \\| View: page visit \\| \\| --- \\| --- \\| \\| Description \\| Number of page visit view-through conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View: page visit \| \| Description \| Number of page visit view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_page_visit_views |
| \| Field label \| View: page visit \| \| --- \| --- \| \| Description \| Number of page visit view-through conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View: page visit |
| Description | Number of page visit view-through conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### COUNTRY

| \| country \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| The country where the event occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Description \| The country where the event occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| --- |
| country |
| \| Field label \| Country \| \| --- \| --- \| \| Description \| The country where the event occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Field label | Country |
| Description | The country where the event occurred |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEMOGRAPHICS

| \| gender \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Description \\| The gender category of the audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| Gender \| \| Description \| The gender category of the audience \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| --- |
| gender |
| \| Field label \| Gender \| \| --- \| --- \| \| Description \| The gender category of the audience \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| Field label | Gender |
| Description | The gender category of the audience |
| Field type | dimension |
| Data type | [string.person.gender](/apidocs/field-data-types#person) |

### DEPRECATED

| \| comments_page_views \| \| --- \| \| \\| Field label \\| Comments page views \\| \\| --- \\| --- \\| \\| Description \\| The number of times the comments page was viewed for the ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-22 \\| \| \| Field label \| Comments page views \| \| Description \| The number of times the comments page was viewed for the ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-22 \| |
| --- |
| comments_page_views |
| \| Field label \| Comments page views \| \| --- \| --- \| \| Description \| The number of times the comments page was viewed for the ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-22 \| |
| Field label | Comments page views |
| Description | The number of times the comments page was viewed for the ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-22 |
| \| viewer_comments \| \| --- \| \| \\| Field label \\| Viewer comments \\| \\| --- \\| --- \\| \\| Description \\| The number of times a user saw the post, and also commented on it. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-22 \\| \| \| Field label \| Viewer comments \| \| Description \| The number of times a user saw the post, and also commented on it. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-22 \| |
| viewer_comments |
| \| Field label \| Viewer comments \| \| --- \| --- \| \| Description \| The number of times a user saw the post, and also commented on it. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-22 \| |
| Field label | Viewer comments |
| Description | The number of times a user saw the post, and also commented on it. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-22 |
| \| comment_downvotes \| \| --- \| \| \\| Field label \\| Comment downvotes \\| \\| --- \\| --- \\| \\| Description \\| The number comment downvotes on the ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-22 \\| \| \| Field label \| Comment downvotes \| \| Description \| The number comment downvotes on the ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-22 \| |
| comment_downvotes |
| \| Field label \| Comment downvotes \| \| --- \| --- \| \| Description \| The number comment downvotes on the ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-22 \| |
| Field label | Comment downvotes |
| Description | The number comment downvotes on the ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-22 |
| \| comment_upvotes \| \| --- \| \| \\| Field label \\| Comment upvotes \\| \\| --- \\| --- \\| \\| Description \\| The number of comment upvotes on the ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-22 \\| \| \| Field label \| Comment upvotes \| \| Description \| The number of comment upvotes on the ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-22 \| |
| comment_upvotes |
| \| Field label \| Comment upvotes \| \| --- \| --- \| \| Description \| The number of comment upvotes on the ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-22 \| |
| Field label | Comment upvotes |
| Description | The number of comment upvotes on the ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-22 |

### DEVICE

| \| device_os \| \| --- \| \| \\| Field label \\| Device OS \\| \\| --- \\| --- \\| \\| Description \\| The operating system of the device \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device OS \| \| Description \| The operating system of the device \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| device_os |
| \| Field label \| Device OS \| \| --- \| --- \| \| Description \| The operating system of the device \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Device OS |
| Description | The operating system of the device |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### INTERESTS

| \| interest_id \| \| --- \| \| \\| Field label \\| Interest ID \\| \\| --- \\| --- \\| \\| Description \\| Interest ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Interest ID \| \| Description \| Interest ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| interest_id |
| \| Field label \| Interest ID \| \| --- \| --- \| \| Description \| Interest ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Interest ID |
| Description | Interest ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| interest_name \| \| --- \| \| \\| Field label \\| Interest name \\| \\| --- \\| --- \\| \\| Description \\| Interest name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Interest name \| \| Description \| Interest name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| interest_name |
| \| Field label \| Interest name \| \| --- \| --- \| \| Description \| Interest name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Interest name |
| Description | Interest name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| category \| \| --- \| \| \\| Field label \\| Category \\| \\| --- \\| --- \\| \\| Description \\| Interest category \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Category \| \| Description \| Interest category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| category |
| \| Field label \| Category \| \| --- \| --- \| \| Description \| Interest category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Category |
| Description | Interest category |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PERFORMANCE

| \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions served for this report period \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of impressions served for this report period \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of impressions served for this report period \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The number of impressions served for this report period |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reach \| \| --- \| \| \\| Field label \\| Reach \\| \\| --- \\| --- \\| \\| Description \\| The number of unique users reached during this report period \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Reach \| \| Description \| The number of unique users reached during this report period \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| reach |
| \| Field label \| Reach \| \| --- \| --- \| \| Description \| The number of unique users reached during this report period \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Reach |
| Description | The number of unique users reached during this report period |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks detected for this report period \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The number of clicks detected for this report period \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The number of clicks detected for this report period \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | The number of clicks detected for this report period |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| spend \| \| --- \| \| \\| Field label \\| Amount spent \\| \\| --- \\| --- \\| \\| Description \\| The amount spent for this report period in the account currency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Amount spent \| \| Description \| The amount spent for this report period in the account currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| spend |
| \| Field label \| Amount spent \| \| --- \| --- \| \| Description \| The amount spent for this report period in the account currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Amount spent |
| Description | The amount spent for this report period in the account currency |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| spend_usd \| \| --- \| \| \\| Field label \\| Amount spent (USD) \\| \\| --- \\| --- \\| \\| Description \\| The amount spent (converted to USD) for this report period \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Amount spent (USD) \| \| Description \| The amount spent (converted to USD) for this report period \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| spend_usd |
| \| Field label \| Amount spent (USD) \| \| --- \| --- \| \| Description \| The amount spent (converted to USD) for this report period \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Amount spent (USD) |
| Description | The amount spent (converted to USD) for this report period |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| spend_eur \| \| --- \| \| \\| Field label \\| Amount spent (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The amount spent (converted to EUR) for this report period \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Amount spent (EUR) \| \| Description \| The amount spent (converted to EUR) for this report period \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| spend_eur |
| \| Field label \| Amount spent (EUR) \| \| --- \| --- \| \| Description \| The amount spent (converted to EUR) for this report period \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Amount spent (EUR) |
| Description | The amount spent (converted to EUR) for this report period |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| spend_gbp \| \| --- \| \| \\| Field label \\| Amount spent (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The amount spent (converted to GBP) for this report period \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Amount spent (GBP) \| \| Description \| The amount spent (converted to GBP) for this report period \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| spend_gbp |
| \| Field label \| Amount spent (GBP) \| \| --- \| --- \| \| Description \| The amount spent (converted to GBP) for this report period \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Amount spent (GBP) |
| Description | The amount spent (converted to GBP) for this report period |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| ecpm \| \| --- \| \| \\| Field label \\| eCPM \\| \\| --- \\| --- \\| \\| Description \\| The effective CPM for this period. (Total spend / impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPM \| \| Description \| The effective CPM for this period. (Total spend / impressions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ecpm |
| \| Field label \| eCPM \| \| --- \| --- \| \| Description \| The effective CPM for this period. (Total spend / impressions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPM |
| Description | The effective CPM for this period. (Total spend / impressions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ctr \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| The click-through-rate for this period. (clicks / impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| The click-through-rate for this period. (clicks / impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ctr |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| The click-through-rate for this period. (clicks / impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | The click-through-rate for this period. (clicks / impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cpc \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| The cost-per-click for this period. (Total spend / clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| The cost-per-click for this period. (Total spend / clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| The cost-per-click for this period. (Total spend / clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | The cost-per-click for this period. (Total spend / clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### PLACEMENT

| \| placement \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| Placement of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| Placement of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| placement |
| \| Field label \| Placement \| \| --- \| --- \| \| Description \| Placement of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Placement |
| Description | Placement of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REGION

| \| region \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Description \\| The region where the event occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region \| \| Description \| The region where the event occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| --- |
| region |
| \| Field label \| Region \| \| --- \| --- \| \| Description \| The region where the event occurred \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | Region |
| Description | The region where the event occurred |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week_iso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| year_month |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| year_week |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| year_week_iso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| week_iso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| day_of_month |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| day_of_week_name |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| day_of_week_name_iso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| atom |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |

### VIDEO

| \| video_viewable_impressions \| \| --- \| \| \\| Field label \\| Video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video ad was played for at least two continuous seconds with at least 50% of the video in view on the page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views \| \| Description \| The number of times your video ad was played for at least two continuous seconds with at least 50% of the video in view on the page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video_viewable_impressions |
| \| Field label \| Video views \| \| --- \| --- \| \| Description \| The number of times your video ad was played for at least two continuous seconds with at least 50% of the video in view on the page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views |
| Description | The number of times your video ad was played for at least two continuous seconds with at least 50% of the video in view on the page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_fully_viewable_impressions \| \| --- \| \| \\| Field label \\| Full video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video ad was played for at least three continuous seconds with at least 100% of its pixels visible \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Full video views \| \| Description \| The number of times your video ad was played for at least three continuous seconds with at least 100% of its pixels visible \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_fully_viewable_impressions |
| \| Field label \| Full video views \| \| --- \| --- \| \| Description \| The number of times your video ad was played for at least three continuous seconds with at least 100% of its pixels visible \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Full video views |
| Description | The number of times your video ad was played for at least three continuous seconds with at least 100% of its pixels visible |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_with_sound \| \| --- \| \| \\| Field label \\| Plays with sound \\| \\| --- \\| --- \\| \\| Description \\| The number of times the video ad was played with the sound on \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Plays with sound \| \| Description \| The number of times the video ad was played with the sound on \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_with_sound |
| \| Field label \| Plays with sound \| \| --- \| --- \| \| Description \| The number of times the video ad was played with the sound on \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Plays with sound |
| Description | The number of times the video ad was played with the sound on |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_expanded \| \| --- \| \| \\| Field label \\| Video plays expanded \\| \\| --- \\| --- \\| \\| Description \\| The number of times the video was played while expanded (full-screen) mode \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays expanded \| \| Description \| The number of times the video was played while expanded (full-screen) mode \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_expanded |
| \| Field label \| Video plays expanded \| \| --- \| --- \| \| Description \| The number of times the video was played while expanded (full-screen) mode \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video plays expanded |
| Description | The number of times the video was played while expanded (full-screen) mode |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_watched_25_percent \| \| --- \| \| \\| Field label \\| Watches at 25% \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was served and at least 25% of the video has played, including plays that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watches at 25% \| \| Description \| The number of times the ad was served and at least 25% of the video has played, including plays that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_watched_25_percent |
| \| Field label \| Watches at 25% \| \| --- \| --- \| \| Description \| The number of times the ad was served and at least 25% of the video has played, including plays that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Watches at 25% |
| Description | The number of times the ad was served and at least 25% of the video has played, including plays that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_watched_50_percent \| \| --- \| \| \\| Field label \\| Watches at 50% \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was served and at least 50% of the video has played, including plays that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watches at 50% \| \| Description \| The number of times the ad was served and at least 50% of the video has played, including plays that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_watched_50_percent |
| \| Field label \| Watches at 50% \| \| --- \| --- \| \| Description \| The number of times the ad was served and at least 50% of the video has played, including plays that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Watches at 50% |
| Description | The number of times the ad was served and at least 50% of the video has played, including plays that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_watched_75_percent \| \| --- \| \| \\| Field label \\| Watches at 75% \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was served and at least 75% of the video has played, including plays that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watches at 75% \| \| Description \| The number of times the ad was served and at least 75% of the video has played, including plays that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_watched_75_percent |
| \| Field label \| Watches at 75% \| \| --- \| --- \| \| Description \| The number of times the ad was served and at least 75% of the video has played, including plays that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Watches at 75% |
| Description | The number of times the ad was served and at least 75% of the video has played, including plays that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_watched_95_percent \| \| --- \| \| \\| Field label \\| Watches at 95% \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was served and at least 95% of the video has played, including plays that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watches at 95% \| \| Description \| The number of times the ad was served and at least 95% of the video has played, including plays that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_watched_95_percent |
| \| Field label \| Watches at 95% \| \| --- \| --- \| \| Description \| The number of times the ad was served and at least 95% of the video has played, including plays that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Watches at 95% |
| Description | The number of times the ad was served and at least 95% of the video has played, including plays that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_watched_100_percent \| \| --- \| \| \\| Field label \\| Watches at 100% \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was served and a user watched the entire video, including plays that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watches at 100% \| \| Description \| The number of times the ad was served and a user watched the entire video, including plays that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_watched_100_percent |
| \| Field label \| Watches at 100% \| \| --- \| --- \| \| Description \| The number of times the ad was served and a user watched the entire video, including plays that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Watches at 100% |
| Description | The number of times the ad was served and a user watched the entire video, including plays that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_watched_3_seconds \| \| --- \| \| \\| Field label \\| Video watched 3s \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video ad was viewed for at least three seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video watched 3s \| \| Description \| The number of times your video ad was viewed for at least three seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_watched_3_seconds |
| \| Field label \| Video watched 3s \| \| --- \| --- \| \| Description \| The number of times your video ad was viewed for at least three seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video watched 3s |
| Description | The number of times your video ad was viewed for at least three seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_watched_5_seconds \| \| --- \| \| \\| Field label \\| Video watched 5s \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video ad was viewed for at least five seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video watched 5s \| \| Description \| The number of times your video ad was viewed for at least five seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_watched_5_seconds |
| \| Field label \| Video watched 5s \| \| --- \| --- \| \| Description \| The number of times your video ad was viewed for at least five seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video watched 5s |
| Description | The number of times your video ad was viewed for at least five seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_watched_10_seconds \| \| --- \| \| \\| Field label \\| Video watched 10s \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video ad was viewed for at least ten seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video watched 10s \| \| Description \| The number of times your video ad was viewed for at least ten seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_watched_10_seconds |
| \| Field label \| Video watched 10s \| \| --- \| --- \| \| Description \| The number of times your video ad was viewed for at least ten seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video watched 10s |
| Description | The number of times your video ad was viewed for at least ten seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cpv \| \| --- \| \| \\| Field label \\| CPV \\| \\| --- \\| --- \\| \\| Description \\| The cost-per-video-view for this period. (Total spend / video views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPV \| \| Description \| The cost-per-video-view for this period. (Total spend / video views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpv |
| \| Field label \| CPV \| \| --- \| --- \| \| Description \| The cost-per-video-view for this period. (Total spend / video views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPV |
| Description | The cost-per-video-view for this period. (Total spend / video views) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| video_completion_rate \| \| --- \| \| \\| Field label \\| Video completion rate \\| \\| --- \\| --- \\| \\| Description \\| Watched at 100% divided by video views. {Video watched 100% / Video views} \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completion rate \| \| Description \| Watched at 100% divided by video views. {Video watched 100% / Video views} \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_completion_rate |
| \| Field label \| Video completion rate \| \| --- \| --- \| \| Description \| Watched at 100% divided by video views. {Video watched 100% / Video views} \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video completion rate |
| Description | Watched at 100% divided by video views. {Video watched 100% / Video views} |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |