---
title: "Quantcast metrics and dimensions"
slug: "quantcast-fields"
description: "Explore the Quantcast metrics and dimensions available through Supermetrics. Find every data field you need to build your marketing reports."
updated: 2026-03-05T14:09:14Z
published: 2026-03-05T14:09:14Z
canonical: "docs.supermetrics.com/quantcast-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Quantcast metrics and dimensions

> Supermetrics brings all your Quantcast data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

34 metrics38 dimensionsSearch fields

### AD SET

| \| data__ad_set_name \| \| --- \| \| \\| Field label \\| Ad set name \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set name \| \| Description \| Name of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| data__ad_set_name |
| \| Field label \| Ad set name \| \| --- \| --- \| \| Description \| Name of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set name |
| Description | Name of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| data__ad_set_id \| \| --- \| \| \\| Field label \\| Ad set ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set ID \| \| Description \| ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| data__ad_set_id |
| \| Field label \| Ad set ID \| \| --- \| --- \| \| Description \| ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set ID |
| Description | ID of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AGENCY

| \| data__agency_fees \| \| --- \| \| \\| Field label \\| Creative agency fee \\| \\| --- \\| --- \\| \\| Description \\| Total creative agency cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Creative agency fee \| \| Description \| Total creative agency cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| data__agency_fees |
| \| Field label \| Creative agency fee \| \| --- \| --- \| \| Description \| Total creative agency cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Creative agency fee |
| Description | Total creative agency cost |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__survey_agency_fees \| \| --- \| \| \\| Field label \\| Survey agency fees \\| \\| --- \\| --- \\| \\| Description \\| Total survey agency cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Survey agency fees \| \| Description \| Total survey agency cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__survey_agency_fees |
| \| Field label \| Survey agency fees \| \| --- \| --- \| \| Description \| Total survey agency cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Survey agency fees |
| Description | Total survey agency cost |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__net_spend \| \| --- \| \| \\| Field label \\| Net creative spend \\| \\| --- \\| --- \\| \\| Description \\| Total cost for creative (net) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Net creative spend \| \| Description \| Total cost for creative (net) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__net_spend |
| \| Field label \| Net creative spend \| \| --- \| --- \| \| Description \| Total cost for creative (net) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Net creative spend |
| Description | Total cost for creative (net) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__survey_net_spend \| \| --- \| \| \\| Field label \\| Net survey spend \\| \\| --- \\| --- \\| \\| Description \\| Total cost for survey (net) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Net survey spend \| \| Description \| Total cost for survey (net) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__survey_net_spend |
| \| Field label \| Net survey spend \| \| --- \| --- \| \| Description \| Total cost for survey (net) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Net survey spend |
| Description | Total cost for survey (net) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__net_cpm \| \| --- \| \| \\| Field label \\| Net CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per mille/thousand (net). It is calculated as 1000 * (Net survey spend + Net creative spend) / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Net CPM \| \| Description \| Cost per mille/thousand (net). It is calculated as 1000 * (Net survey spend + Net creative spend) / Impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__net_cpm |
| \| Field label \| Net CPM \| \| --- \| --- \| \| Description \| Cost per mille/thousand (net). It is calculated as 1000 * (Net survey spend + Net creative spend) / Impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Net CPM |
| Description | Cost per mille/thousand (net). It is calculated as 1000 * (Net survey spend + Net creative spend) / Impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__net_cpa \| \| --- \| \| \\| Field label \\| Net Cost per result \\| \\| --- \\| --- \\| \\| Description \\| Net cost per result. It is calculated as Net creative spend / results \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Net Cost per result \| \| Description \| Net cost per result. It is calculated as Net creative spend / results \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__net_cpa |
| \| Field label \| Net Cost per result \| \| --- \| --- \| \| Description \| Net cost per result. It is calculated as Net creative spend / results \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Net Cost per result |
| Description | Net cost per result. It is calculated as Net creative spend / results |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__net_roas \| \| --- \| \| \\| Field label \\| Net ROAS \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend (net). It is calculated as Revenue / Net creative spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Net ROAS \| \| Description \| Return on ad spend (net). It is calculated as Revenue / Net creative spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__net_roas |
| \| Field label \| Net ROAS \| \| --- \| --- \| \| Description \| Return on ad spend (net). It is calculated as Revenue / Net creative spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Net ROAS |
| Description | Return on ad spend (net). It is calculated as Revenue / Net creative spend |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CAMPAIGN

| \| data__campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| data__campaign_name |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | Name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| data__campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| data__campaign_id |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CREATIVE

| \| data__creative_name \| \| --- \| \| \\| Field label \\| Creative name \\| \\| --- \\| --- \\| \\| Description \\| Name of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative name \| \| Description \| Name of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| data__creative_name |
| \| Field label \| Creative name \| \| --- \| --- \| \| Description \| Name of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative name |
| Description | Name of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| data__creative_id \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| ID of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| data__creative_id |
| \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| ID of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ID |
| Description | ID of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DELIVERY

| \| data__device_type \| \| --- \| \| \\| Field label \\| Device type \\| \\| --- \\| --- \\| \\| Description \\| Device type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device type \| \| Description \| Device type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| data__device_type |
| \| Field label \| Device type \| \| --- \| --- \| \| Description \| Device type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Device type |
| Description | Device type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| data__impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| data__impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Number of impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| data__spend \| \| --- \| \| \\| Field label \\| Creative spend \\| \\| --- \\| --- \\| \\| Description \\| Total cost spent on creative \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Creative spend \| \| Description \| Total cost spent on creative \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__spend |
| \| Field label \| Creative spend \| \| --- \| --- \| \| Description \| Total cost spent on creative \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Creative spend |
| Description | Total cost spent on creative |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__survey_spend \| \| --- \| \| \\| Field label \\| Survey spend \\| \\| --- \\| --- \\| \\| Description \\| Total cost spent on surveys \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Survey spend \| \| Description \| Total cost spent on surveys \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__survey_spend |
| \| Field label \| Survey spend \| \| --- \| --- \| \| Description \| Total cost spent on surveys \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Survey spend |
| Description | Total cost spent on surveys |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__amount_spent \| \| --- \| \| \\| Field label \\| Amount spent \\| \\| --- \\| --- \\| \\| Description \\| Total spent on campaigns. It is calculated as Creative spend + Survey spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Amount spent \| \| Description \| Total spent on campaigns. It is calculated as Creative spend + Survey spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__amount_spent |
| \| Field label \| Amount spent \| \| --- \| --- \| \| Description \| Total spent on campaigns. It is calculated as Creative spend + Survey spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Amount spent |
| Description | Total spent on campaigns. It is calculated as Creative spend + Survey spend |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__budget_delivered \| \| --- \| \| \\| Field label \\| Budget delivered \\| \\| --- \\| --- \\| \\| Description \\| All in-platform budget delivered within the selected date range is included. Data is subject to change and is not necessarily used for billing purposes \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Budget delivered \| \| Description \| All in-platform budget delivered within the selected date range is included. Data is subject to change and is not necessarily used for billing purposes \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__budget_delivered |
| \| Field label \| Budget delivered \| \| --- \| --- \| \| Description \| All in-platform budget delivered within the selected date range is included. Data is subject to change and is not necessarily used for billing purposes \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Budget delivered |
| Description | All in-platform budget delivered within the selected date range is included. Data is subject to change and is not necessarily used for billing purposes |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__cpm \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost Per Thousand, using the Latin “Mille” instead of thousand. The amount an advertiser pays a website for every thousand times a brand’s ad is shown. Calculated as 1000 x Budget delivered / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost Per Thousand, using the Latin “Mille” instead of thousand. The amount an advertiser pays a website for every thousand times a brand’s ad is shown. Calculated as 1000 x Budget delivered / Impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__cpm |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost Per Thousand, using the Latin “Mille” instead of thousand. The amount an advertiser pays a website for every thousand times a brand’s ad is shown. Calculated as 1000 x Budget delivered / Impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Cost Per Thousand, using the Latin “Mille” instead of thousand. The amount an advertiser pays a website for every thousand times a brand’s ad is shown. Calculated as 1000 x Budget delivered / Impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| data__clicks |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | The number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| data__ctr \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate. Calculated as clicks / impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-through rate. Calculated as clicks / impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| data__ctr |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-through rate. Calculated as clicks / impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Click-through rate. Calculated as clicks / impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### DEMOGRAPHIC

| \| data__age \| \| --- \| \| \\| Field label \\| Age \\| \\| --- \\| --- \\| \\| Description \\| Age of the users \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Age \| \| Description \| Age of the users \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| data__age |
| \| Field label \| Age \| \| --- \| --- \| \| Description \| Age of the users \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Age |
| Description | Age of the users |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| data__gender \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Description \\| Gender of users \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Gender \| \| Description \| Gender of users \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| data__gender |
| \| Field label \| Gender \| \| --- \| --- \| \| Description \| Gender of users \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Gender |
| Description | Gender of users |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DEPRECATED

| \| data__net_avoc_cpcv_local \| \| --- \| \| \\| Field label \\| NET CPCV (Audible & Visible) \\| \\| --- \\| --- \\| \\| Description \\| Cost Per Completed View audible & visible (net). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-07-23 \\| \| \| Field label \| NET CPCV (Audible & Visible) \| \| Description \| Cost Per Completed View audible & visible (net). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-07-23 \| |
| --- |
| data__net_avoc_cpcv_local |
| \| Field label \| NET CPCV (Audible & Visible) \| \| --- \| --- \| \| Description \| Cost Per Completed View audible & visible (net). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-07-23 \| |
| Field label | NET CPCV (Audible & Visible) |
| Description | Cost Per Completed View audible & visible (net). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-07-23 |
| \| data__net_cpcv \| \| --- \| \| \\| Field label \\| Net CPCV \\| \\| --- \\| --- \\| \\| Description \\| Cost Per Completed View (net). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-07-23 \\| \| \| Field label \| Net CPCV \| \| Description \| Cost Per Completed View (net). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-07-23 \| |
| data__net_cpcv |
| \| Field label \| Net CPCV \| \| --- \| --- \| \| Description \| Cost Per Completed View (net). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-07-23 \| |
| Field label | Net CPCV |
| Description | Cost Per Completed View (net). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-07-23 |

### FEES

| \| data__media_fees \| \| --- \| \| \\| Field label \\| Creative media fees \\| \\| --- \\| --- \\| \\| Description \\| Total cost for creative media \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Creative media fees \| \| Description \| Total cost for creative media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| data__media_fees |
| \| Field label \| Creative media fees \| \| --- \| --- \| \| Description \| Total cost for creative media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Creative media fees |
| Description | Total cost for creative media |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__non_media_fees \| \| --- \| \| \\| Field label \\| Creative non media fees \\| \\| --- \\| --- \\| \\| Description \\| Total cost for creative non media \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Creative non media fees \| \| Description \| Total cost for creative non media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__non_media_fees |
| \| Field label \| Creative non media fees \| \| --- \| --- \| \| Description \| Total cost for creative non media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Creative non media fees |
| Description | Total cost for creative non media |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__survey_media_fees \| \| --- \| \| \\| Field label \\| Survey media fees \\| \\| --- \\| --- \\| \\| Description \\| Total cost for survey media \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Survey media fees \| \| Description \| Total cost for survey media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__survey_media_fees |
| \| Field label \| Survey media fees \| \| --- \| --- \| \| Description \| Total cost for survey media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Survey media fees |
| Description | Total cost for survey media |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__survey_non_media_fees \| \| --- \| \| \\| Field label \\| Survey non media fees \\| \\| --- \\| --- \\| \\| Description \\| Total cost for survey non media \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Survey non media fees \| \| Description \| Total cost for survey non media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__survey_non_media_fees |
| \| Field label \| Survey non media fees \| \| --- \| --- \| \| Description \| Total cost for survey non media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Survey non media fees |
| Description | Total cost for survey non media |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__inventory_cost \| \| --- \| \| \\| Field label \\| Inventory cost \\| \\| --- \\| --- \\| \\| Description \\| Total cost for inventory \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Inventory cost \| \| Description \| Total cost for inventory \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__inventory_cost |
| \| Field label \| Inventory cost \| \| --- \| --- \| \| Description \| Total cost for inventory \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Inventory cost |
| Description | Total cost for inventory |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### GEOGRAPHIC

| \| data__geo_country \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| Geo country \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Description \| Geo country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| --- |
| data__geo_country |
| \| Field label \| Country \| \| --- \| --- \| \| Description \| Geo country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Field label | Country |
| Description | Geo country |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| data__geo_region \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Description \\| Geo region \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region \| \| Description \| Geo region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| data__geo_region |
| \| Field label \| Region \| \| --- \| --- \| \| Description \| Geo region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | Region |
| Description | Geo region |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |

### PERFORMANCE

| \| data__results \| \| --- \| \| \\| Field label \\| Results \\| \\| --- \\| --- \\| \\| Description \\| Number of results \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Results \| \| Description \| Number of results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| data__results |
| \| Field label \| Results \| \| --- \| --- \| \| Description \| Number of results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Results |
| Description | Number of results |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| data__click_results \| \| --- \| \| \\| Field label \\| Click results \\| \\| --- \\| --- \\| \\| Description \\| Number of results coming from users who clicked the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click results \| \| Description \| Number of results coming from users who clicked the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| data__click_results |
| \| Field label \| Click results \| \| --- \| --- \| \| Description \| Number of results coming from users who clicked the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Click results |
| Description | Number of results coming from users who clicked the ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| data__view_results \| \| --- \| \| \\| Field label \\| View results \\| \\| --- \\| --- \\| \\| Description \\| Number of results coming from users who saw the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View results \| \| Description \| Number of results coming from users who saw the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| data__view_results |
| \| Field label \| View results \| \| --- \| --- \| \| Description \| Number of results coming from users who saw the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View results |
| Description | Number of results coming from users who saw the ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| data__cpa \| \| --- \| \| \\| Field label \\| Cost per result \\| \\| --- \\| --- \\| \\| Description \\| Cost per result. It is calculated as Budget delivered / Results \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per result \| \| Description \| Cost per result. It is calculated as Budget delivered / Results \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__cpa |
| \| Field label \| Cost per result \| \| --- \| --- \| \| Description \| Cost per result. It is calculated as Budget delivered / Results \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per result |
| Description | Cost per result. It is calculated as Budget delivered / Results |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__revenue \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue is the money generated from normal business operations, calculated as the average sales price times the number of units sold \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Revenue is the money generated from normal business operations, calculated as the average sales price times the number of units sold \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__revenue |
| \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Revenue is the money generated from normal business operations, calculated as the average sales price times the number of units sold \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Revenue |
| Description | Revenue is the money generated from normal business operations, calculated as the average sales price times the number of units sold |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__roas \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend. The amount of revenue generated by all customers who made a purchase and received advertising messaging). It is calculated as Revenue / Budget delivered \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS \| \| Description \| Return on ad spend. The amount of revenue generated by all customers who made a purchase and received advertising messaging). It is calculated as Revenue / Budget delivered \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| data__roas |
| \| Field label \| ROAS \| \| --- \| --- \| \| Description \| Return on ad spend. The amount of revenue generated by all customers who made a purchase and received advertising messaging). It is calculated as Revenue / Budget delivered \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS |
| Description | Return on ad spend. The amount of revenue generated by all customers who made a purchase and received advertising messaging). It is calculated as Revenue / Budget delivered |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| data__year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| data__year |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| data__year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| data__year_of_week |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| data__year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| data__year_of_week_iso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| data__year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| data__year_month |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| data__month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| data__month |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| data__year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| data__year_week |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| data__year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| data__year_week_iso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| data__week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| data__week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| data__week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| data__week_iso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| data__day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| data__day_of_month |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| data__day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| data__day_of_week_name |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| data__day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| data__day_of_week_name_iso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| data__date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| data__date |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| data__atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| data__atom |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |

### VIDEO

| \| data__completion_rate \| \| --- \| \| \\| Field label \\| 100% completion rate \\| \\| --- \\| --- \\| \\| Description \\| Full completion rate. It is calculated as Completed views / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| 100% completion rate \| \| Description \| Full completion rate. It is calculated as Completed views / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| --- |
| data__completion_rate |
| \| Field label \| 100% completion rate \| \| --- \| --- \| \| Description \| Full completion rate. It is calculated as Completed views / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | 100% completion rate |
| Description | Full completion rate. It is calculated as Completed views / Impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| data__completed_views \| \| --- \| \| \\| Field label \\| Completed views \\| \\| --- \\| --- \\| \\| Description \\| Number of views that were completed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed views \| \| Description \| Number of views that were completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| data__completed_views |
| \| Field label \| Completed views \| \| --- \| --- \| \| Description \| Number of views that were completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completed views |
| Description | Number of views that were completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| data__cpcv_local \| \| --- \| \| \\| Field label \\| CPCV \\| \\| --- \\| --- \\| \\| Description \\| Cost Per Completed View. It is calculated as Budget delivered / Completed views \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPCV \| \| Description \| Cost Per Completed View. It is calculated as Budget delivered / Completed views \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__cpcv_local |
| \| Field label \| CPCV \| \| --- \| --- \| \| Description \| Cost Per Completed View. It is calculated as Budget delivered / Completed views \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPCV |
| Description | Cost Per Completed View. It is calculated as Budget delivered / Completed views |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| data__avoc \| \| --- \| \| \\| Field label \\| Completed views (Audible & Visible) \\| \\| --- \\| --- \\| \\| Description \\| Audible and Visible On Complete \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed views (Audible & Visible) \| \| Description \| Audible and Visible On Complete \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| data__avoc |
| \| Field label \| Completed views (Audible & Visible) \| \| --- \| --- \| \| Description \| Audible and Visible On Complete \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completed views (Audible & Visible) |
| Description | Audible and Visible On Complete |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| data__avoc_rate \| \| --- \| \| \\| Field label \\| 100% completion rate (Audible & Visible) \\| \\| --- \\| --- \\| \\| Description \\| Completion rate (Audible & Visible). It is calculated as Completed views (Audible & Visible) / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| 100% completion rate (Audible & Visible) \| \| Description \| Completion rate (Audible & Visible). It is calculated as Completed views (Audible & Visible) / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| data__avoc_rate |
| \| Field label \| 100% completion rate (Audible & Visible) \| \| --- \| --- \| \| Description \| Completion rate (Audible & Visible). It is calculated as Completed views (Audible & Visible) / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | 100% completion rate (Audible & Visible) |
| Description | Completion rate (Audible & Visible). It is calculated as Completed views (Audible & Visible) / Impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| data__avoc_cpcv_local \| \| --- \| \| \\| Field label \\| CPCV (Audible & visible) \\| \\| --- \\| --- \\| \\| Description \\| Cost per completed view (audible & visible). It is calculated as Budget delivered / Completed views (Audible & Visible) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPCV (Audible & visible) \| \| Description \| Cost per completed view (audible & visible). It is calculated as Budget delivered / Completed views (Audible & Visible) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| data__avoc_cpcv_local |
| \| Field label \| CPCV (Audible & visible) \| \| --- \| --- \| \| Description \| Cost per completed view (audible & visible). It is calculated as Budget delivered / Completed views (Audible & Visible) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPCV (Audible & visible) |
| Description | Cost per completed view (audible & visible). It is calculated as Budget delivered / Completed views (Audible & Visible) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |