Piwik PRO fields

64 metrics211 dimensions

Search fields

ACCOUNT

analytics__account

Field label	Account name
Field type	dimension
Data type	string.text.value

analytics__account_id

Field label	Account ID
Field type	dimension
Data type	string.text.value

CONSENT

analytics__consent_source

Field label	Consent form view source
Description	Where visitors clicked to consent or not: a popup or bottom bar, reminder, privacy settings on a page
Field type	dimension
Data type	string.text.value

analytics__consent_source_id

Field label	Consent form view source ID
Description	Where visitors clicked to consent or not: a popup or bottom bar, reminder, privacy settings on a page AS ID
Field type	dimension
Data type	int.number.value

analytics__consent_form_button

Field label	Consent form interaction type
Description	A button on your consent form: agree all, reject all, save choices or close
Field type	dimension
Data type	string.text.value

analytics__consent_form_button_id

Field label	Consent form interaction type ID
Description	A button on your consent form: agree all, reject all, save choices or close as ID
Field type	dimension
Data type	string.text.value

analytics__consent_scope

Field label	Consent scope
Description	What consent was given by the visitor: full, any or none
Field type	dimension
Data type	string.text.value

analytics__consent_scope_id

Field label	Consent scope ID
Description	What consent was given by the visitor: full, any or none as ID
Field type	dimension
Data type	int.number.value

analytics__consent_action

Field label	Consent action
Description	When consent was given by the visitor: for the first time or changed later on
Field type	dimension
Data type	string.text.value

analytics__consent_action_id

Field label	Consent action ID
Description	When consent was given by the visitor as ID: for the first time or changed later on
Field type	dimension
Data type	string.text.value

analytics__consent_type_analytics

Field label	Analytics consent
Description	A visitor consents or not to analytics
Field type	dimension
Data type	bool

analytics__consent_type_ab_testing_personalization

Field label	AB testing personalization consent
Description	A visitor consents or not to A/B testing and personalization
Field type	dimension
Data type	bool

analytics__consent_type_conversion_tracking

Field label	Conversion tracking consent
Description	A visitor consents or not to conversion tracking
Field type	dimension
Data type	bool

analytics__consent_type_marketing_automation

Field label	Marketing automation consent
Description	A visitor consents or not to marketing automation
Field type	dimension
Data type	bool

analytics__consent_type_remarketing

Field label	Remarketing consent
Description	A visitor consents or not to remarketing
Field type	dimension
Data type	bool

analytics__consent_type_user_feedback

Field label	User feedback consent
Description	A visitor consents or not to user feedback
Field type	dimension
Data type	bool

analytics__consent_type_custom_1

Field label	Custom consent 1
Description	A visitor consents or not to Custom consent 1
Field type	dimension
Data type	bool

analytics__consent_form_impressions

Field label	Consent form impressions
Description	Times a visitor is served a consent form
Field type	metric
Data type	int.number.value

analytics__consent_form_clicks

Field label	Consent form clicks
Description	Clicks on one of the buttons on the form: accept all, reject all, save choices, close
Field type	metric
Data type	int.number.value

analytics__consents_first

Field label	First consents
Description	Times a visitor gave their first consent
Field type	metric
Data type	int.number.value

analytics__consents_changed

Field label	Changed consents
Description	Times a visitor changed their consent
Field type	metric
Data type	int.number.value

analytics__consents_full

Field label	Full consents
Description	Times a visitor accepted all consent types
Field type	metric
Data type	int.number.value

analytics__consents_any

Field label	Any consents
Description	Times a visitor accepted one or more consent types, but not all
Field type	metric
Data type	int.number.value

analytics__consents_none

Field label	No consents
Description	Times a visitor didn't consent to anything
Field type	metric
Data type	int.number.value

analytics__consents_analytics

Field label	Analytics consents
Description	Times a visitor agreed to analytics
Field type	metric
Data type	int.number.value

analytics__consents_ab_testing_personalization

Field label	A/B testing personalization consents
Description	Times a visitor agreed to A/B testing and personalization
Field type	metric
Data type	int.number.value

analytics__consents_conversion_tracking

Field label	Conversion tracking consents
Description	Times a visitor agreed to conversion tracking
Field type	metric
Data type	int.number.value

analytics__consents_marketing_automation

Field label	Marketing automation consents
Description	Times a visitor agreed to marketing automation
Field type	metric
Data type	int.number.value

analytics__consents_remarketing

Field label	Remarketing consents
Description	Times a visitor agreed to remarketing
Field type	metric
Data type	int.number.value

analytics__consents_user_feedback

Field label	User feedback consents
Description	Times a visitor agreed to user feedback
Field type	metric
Data type	int.number.value

analytics__consents_custom_1

Field label	Custom consent 1
Description	Times a visitor agreed to custom consent
Field type	metric
Data type	int.number.value

analytics__consents_no_decision

Field label	No decisions
Description	Times a visitor ignored the consent form without making any decision
Field type	metric
Data type	int.number.value

CUSTOM EVENT

analytics__custom_event_category

Field label	Custom event category
Description	The category of the custom event. It works only with these metrics: custom events, unique custom events
Field type	dimension
Data type	string.text.value

analytics__custom_event_action

Field label	Custom event action
Description	The action of the custom event. It works only with these metrics: custom events, unique custom events
Field type	dimension
Data type	string.text.value

analytics__custom_event_name

Field label	Custom event name
Description	The name of the custom event. It works only with these metrics: custom events, unique custom events
Field type	dimension
Data type	string.text.value

analytics__custom_event_value

Field label	Custom event value
Description	The value of the custom event. It works only with these metrics: custom events, unique custom events
Field type	dimension
Data type	float.number.value

CUSTOM VARIABLES

analytics__event_custom_dimension_1

Field label	Event custom dimension 1
Description	Event custom dimension 1
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_2

Field label	Event custom dimension 2
Description	Event custom dimension 2
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_3

Field label	Event custom dimension 3
Description	Event custom dimension 3
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_4

Field label	Event custom dimension 4
Description	Event custom dimension 4
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_5

Field label	Event custom dimension 5
Description	Event custom dimension 5
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_6

Field label	Event custom dimension 6
Description	Event custom dimension 6
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_7

Field label	Event custom dimension 7
Description	Event custom dimension 7
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_8

Field label	Event custom dimension 8
Description	Event custom dimension 8
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_9

Field label	Event custom dimension 9
Description	Event custom dimension 9
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_10

Field label	Event custom dimension 10
Description	Event custom dimension 10
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_11

Field label	Event custom dimension 11
Description	Event custom dimension 11
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_12

Field label	Event custom dimension 12
Description	Event custom dimension 12
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_13

Field label	Event custom dimension 13
Description	Event custom dimension 13
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_14

Field label	Event custom dimension 14
Description	Event custom dimension 14
Field type	dimension
Data type	string.text.value

analytics__event_custom_dimension_15

Field label	Event custom dimension 15
Description	Event custom dimension 15
Field type	dimension
Data type	string.text.value

analytics__event_custom_variable_key_1

Field label	Event custom variable key 1
Description	Event custom variable key 1
Field type	dimension
Data type	string.text.value

analytics__event_custom_variable_value_1

Field label	Event custom variable value 1
Description	Event custom variable value 1
Field type	dimension
Data type	string.text.value

analytics__event_custom_variable_key_2

Field label	Event custom variable key 2
Description	Event custom variable key 2
Field type	dimension
Data type	string.text.value

analytics__event_custom_variable_value_2

Field label	Event custom variable value 2
Description	Event custom variable value 2
Field type	dimension
Data type	string.text.value

analytics__event_custom_variable_key_3

Field label	Event custom variable key 3
Description	Event custom variable key 3
Field type	dimension
Data type	string.text.value

analytics__event_custom_variable_value_3

Field label	Event custom variable value 3
Description	Event custom variable value 3
Field type	dimension
Data type	string.text.value

analytics__event_custom_variable_key_4

Field label	Event custom variable key 4
Description	Event custom variable key 4
Field type	dimension
Data type	string.text.value

analytics__event_custom_variable_value_4

Field label	Event custom variable value 4
Description	Event custom variable value 4
Field type	dimension
Data type	string.text.value

analytics__event_custom_variable_key_5

Field label	Event custom variable key 5
Description	Event custom variable key 5
Field type	dimension
Data type	string.text.value

analytics__event_custom_variable_value_5

Field label	Event custom variable value 5
Description	Event custom variable value 5
Field type	dimension
Data type	string.text.value

analytics__session_custom_dimension_1

Field label	Session custom dimension 1
Description	Session custom dimension 1
Field type	dimension
Data type	string.text.value

analytics__session_custom_dimension_2

Field label	Session custom dimension 2
Description	Session custom dimension 2
Field type	dimension
Data type	string.text.value

analytics__session_custom_dimension_3

Field label	Session custom dimension 3
Description	Session custom dimension 3
Field type	dimension
Data type	string.text.value

analytics__session_custom_dimension_4

Field label	Session custom dimension 4
Description	Session custom dimension 4
Field type	dimension
Data type	string.text.value

analytics__session_custom_dimension_5

Field label	Session custom dimension 5
Description	Session custom dimension 5
Field type	dimension
Data type	string.text.value

analytics__session_custom_variable_key_1

Field label	Session custom variable key 1
Description	Session custom variable key 1
Field type	dimension
Data type	string.text.value

analytics__session_custom_variable_value_1

Field label	Session custom variable value 1
Description	Session custom variable value 1
Field type	dimension
Data type	string.text.value

analytics__session_custom_variable_key_2

Field label	Session custom variable key 2
Description	Session custom variable key 2
Field type	dimension
Data type	string.text.value

analytics__session_custom_variable_value_2

Field label	Session custom variable value 2
Description	Session custom variable value 2
Field type	dimension
Data type	string.text.value

analytics__session_custom_variable_key_3

Field label	Session custom variable key 3
Description	Session custom variable key 3
Field type	dimension
Data type	string.text.value

analytics__session_custom_variable_value_3

Field label	Session custom variable value 3
Description	Session custom variable value 3
Field type	dimension
Data type	string.text.value

analytics__session_custom_variable_key_4

Field label	Session custom variable key 4
Description	Session custom variable key 4
Field type	dimension
Data type	string.text.value

analytics__session_custom_variable_value_4

Field label	Session custom variable value 4
Description	Session custom variable value 4
Field type	dimension
Data type	string.text.value

analytics__session_custom_variable_key_5

Field label	Session custom variable key 5
Description	Session custom variable key 5
Field type	dimension
Data type	string.text.value

analytics__session_custom_variable_value_5

Field label	Session custom variable value 5
Description	Session custom variable value 5
Field type	dimension
Data type	string.text.value

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DEVICE & PLATFORM

analytics__operating_system

Field label	Operating system
Description	The name of the visitor's operating system
Field type	dimension
Data type	string.text.value

analytics__operating_system_id

Field label	Operating system ID
Description	The name of the visitor's operating system as ID
Field type	dimension
Data type	string.text.value

analytics__operating_system_version

Field label	Operating system version
Description	The version of the visitor's operating system
Field type	dimension
Data type	string.text.value

analytics__browser_engine

Field label	Browser engine
Description	The name of the visitor's browser engine
Field type	dimension
Data type	string.text.value

analytics__browser_name

Field label	Browser name
Description	The name of the visitor's browser
Field type	dimension
Data type	string.text.value

analytics__browser_name_id

Field label	Browser name ID
Description	The name of the visitor's browser as ID
Field type	dimension
Data type	string.text.value

analytics__browser_version

Field label	Browser version
Description	The version of the visitor's browser
Field type	dimension
Data type	string.text.value

analytics__browser_language

Field label	Browser language
Description	The language of the visitor's browser
Field type	dimension
Data type	string.text.value

analytics__browser_language_id

Field label	Browser language ID
Description	The language of the visitor's browser as ID
Field type	dimension
Data type	string.text.value

analytics__device_type

Field label	Device type
Description	The type of the visitor's device
Field type	dimension
Data type	string.text.value

analytics__device_type_id

Field label	Device type ID
Description	The type of the visitor's device as ID
Field type	dimension
Data type	string.text.value

analytics__device_brand

Field label	Device brand
Description	The brand of the visitor's device
Field type	dimension
Data type	string.text.value

analytics__device_brand_id

Field label	Device brand ID
Description	The brand of the visitor's device ID
Field type	dimension
Data type	string.text.value

analytics__device_model

Field label	Device model
Description	The model of visitor's device
Field type	dimension
Data type	string.text.value

analytics__resolution

Field label	Resolution
Description	The number of horizontal and vertical pixels on the visitor's device
Field type	dimension
Data type	string.text.value

analytics__resolution_width

Field label	Resolution width
Description	The number of vertical pixels on the visitor's device
Field type	dimension
Data type	int.number.value

analytics__resolution_height

Field label	Resolution height
Description	The number of horizontal pixels on the visitor's device
Field type	dimension
Data type	int.number.value

analytics__plugin_pdf

Field label	PDF plugin
Description	An enabled or disabled PDF plugin in the visitor's browser
Field type	dimension
Data type	bool

analytics__plugin_flash

Field label	Flash plugin
Description	An enabled or disabled flash plugin in the visitor's browser
Field type	dimension
Data type	bool

analytics__plugin_java

Field label	Java plugin
Description	An enabled or disabled Java plugin in the visitor's browser
Field type	dimension
Data type	bool

analytics__plugin_director

Field label	Director plugin
Description	An enabled or disabled Director plugin in the visitor's browser
Field type	dimension
Data type	bool

analytics__plugin_quicktime

Field label	QuickTime plugin
Description	An enabled or disabled QuickTime plugin in the visitor's browser
Field type	dimension
Data type	bool

analytics__plugin_realplayer

Field label	RealPlayer plugin
Description	An enabled or disabled RealPlayer plugin in the visitor's browser
Field type	dimension
Data type	bool

analytics__plugin_windowsmedia

Field label	Windows Media Player plugin
Description	An enabled or disabled Windows Media Player plugin in the visitor's browser
Field type	dimension
Data type	bool

analytics__plugin_gears

Field label	Gears plugin
Description	An enabled or disabled Gears plugin in the visitor's browser
Field type	dimension
Data type	int.number.value

analytics__plugin_silverlight

Field label	Silverlight plugin
Description	An enabled or disabled Silverlight plugin in the visitor's browser
Field type	dimension
Data type	bool

analytics__plugin_cookie

Field label	Cookie support
Description	An enabled or disabled support for cookies in the visitor's browser
Field type	dimension
Data type	bool

analytics__ipv4_address

Field label	IPv4 address
Description	IPv4 address
Field type	dimension
Data type	string.text.value

analytics__ipv6_address

Field label	IPv6 address
Description	IPv6 address
Field type	dimension
Data type	string.text.value

EVENT

analytics__event_type

Field label	Event type
Description	The type of event such as a page view, download, outlink, performed by a visitor
Field type	dimension
Data type	string.text.value

analytics__event_type_id

Field label	Event type ID
Description	The type of event such as a page view, download, outlink, performed by a visitor as ID
Field type	dimension
Data type	string.text.value

analytics__event_url

Field label	Page URL
Description	The URL of the page on which an event took place
Field type	dimension
Data type	string.text.url

analytics__event_title

Field label	Page title
Description	The title of the page on which the event took place
Field type	dimension
Data type	string.text.value

analytics__outlink_url

Field label	Outlink URL
Description	The URL of the external domain that was clicked by the visitor. It works only with these metrics: outlinks, unique outlinks
Field type	dimension
Data type	string.text.url

analytics__download_url

Field label	Download URL
Description	The URL of the downloadable file clicked by the visitor. It works only with these metrics: downloads, unique downloads
Field type	dimension
Data type	string.text.url

analytics__search_keyword

Field label	Search keyword
Description	The keyword used in the search engine on your website. It works only with these metrics: searches, unique searches
Field type	dimension
Data type	string.text.value

analytics__search_category

Field label	Search category
Description	The category of the keyword used in the search engine on your website. It works only with these metrics: searches, unique searches
Field type	dimension
Data type	string.text.value

analytics__search_results_count

Field label	Search results count
Description	The count of searches on your website. It works only with these metrics: searches, unique searches
Field type	dimension
Data type	int.number.value

analytics__content_name

Field label	Content name
Description	The name of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate
Field type	dimension
Data type	string.text.value

analytics__content_piece

Field label	Content piece
Description	The piece of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate
Field type	dimension
Data type	string.text.value

analytics__content_target

Field label	Content target
Description	The target of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate
Field type	dimension
Data type	string.text.value

analytics__previous_event_url

Field label	Previous page view URL
Description	The URL of the page that was viewed previously
Field type	dimension
Data type	string.text.url

analytics__previous_event_title

Field label	Previous page view title
Description	The title of the page that was viewed previously
Field type	dimension
Data type	string.text.value

analytics__next_event_url

Field label	Next page view URL
Description	The URL of the page that was viewed next
Field type	dimension
Data type	string.text.url

analytics__next_event_title

Field label	Next page view title
Description	The title of the page that was viewed next
Field type	dimension
Data type	string.text.value

analytics__time_on_page

Field label	Time on page
Description	The amount of time the visitor spent on the page
Field type	dimension
Data type	int.number.value

analytics__page_generation_time

Field label	Page generation time
Description	The page loading time on the visitor's device
Field type	dimension
Data type	float.number.value

analytics__goal_uuid

Field label	Goal name
Description	Goal name
Field type	dimension
Data type	string.text.value

analytics__goal_uuid_id

Field label	Goal name (uuid)
Description	Goal name (uuid)
Field type	dimension
Data type	string.text.value

analytics__order_id

Field label	Order ID
Description	The ID of the ecommerce order
Field type	dimension
Data type	string.text.value

analytics__item_count

Field label	Unique item count
Description	Unique item count
Field type	dimension
Data type	int.number.value

analytics__page_views

Field label	Page views
Description	The number of times a page was visited
Field type	metric
Data type	int.number.value

analytics__unique_page_views

Field label	Unique page views
Description	The number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once
Field type	metric
Data type	int.number.value

analytics__total_time_on_page

Field label	Total time on page
Description	The amount of time the visitor spent on the page
Field type	metric
Data type	int.number.value

analytics__total_page_generation_time

Field label	Total page generation time
Description	The page loading time on the visitor's device
Field type	metric
Data type	float.number.value

analytics__outlinks

Field label	Outlinks
Description	The number of clicks on links to external domains
Field type	metric
Data type	int.number.value

analytics__unique_outlinks

Field label	Unique outlinks
Description	The number of unique clicks on links to external domains. When a visitor clicks the same link many times during a session, it will be counted only once
Field type	metric
Data type	int.number.value

analytics__downloads

Field label	Downloads
Description	The number of clicks on links to downloadable files
Field type	metric
Data type	int.number.value

analytics__unique_downloads

Field label	Unique downloads
Description	The number of unique clicks on links to downloadable files. When a visitor clicks the same link many times during a session, it will be counted only once
Field type	metric
Data type	int.number.value

analytics__searches

Field label	Searches
Description	The number of searches on your website
Field type	metric
Data type	int.number.value

analytics__unique_searches

Field label	Unique searches
Description	The number of unique searches on your website. Each unique combination of a search keyword and category is counted once per session
Field type	metric
Data type	int.number.value

analytics__custom_events

Field label	Custom events
Description	The number of tracked custom events
Field type	metric
Data type	int.number.value

analytics__unique_custom_events

Field label	Unique custom events
Description	The number of tracked unique custom events. Each unique combination of an event category, action, and name is counted once per session
Field type	metric
Data type	int.number.value

analytics__total_custom_event_value

Field label	Total custom event value
Description	The value of the custom event. It works only with these metrics: custom events, unique custom events
Field type	metric
Data type	float.number.value

analytics__content_impressions

Field label	Content impressions
Description	The number of times a content block was displayed to visitors
Field type	metric
Data type	int.number.value

analytics__unique_content_impressions

Field label	Unique content impressions
Description	The number of times a content block was uniquely displayed to visitors. Each unique combination of a content name, piece, and target is counted once per session
Field type	metric
Data type	int.number.value

analytics__content_interactions

Field label	Content interactions
Description	Content interactions
Field type	metric
Data type	int.number.value

analytics__unique_content_interactions

Field label	Unique content interactions
Description	The number of times visitors uniquely interacted with a content block, for example, clicked an element in a content block. Each unique combination of content name, piece, and target is counted once per session
Field type	metric
Data type	int.number.value

analytics__goal_conversions

Field label	Goal conversions
Description	The total number of completed goals, repeated goals included
Field type	metric
Data type	int.number.value

analytics__unique_goal_conversions

Field label	Unique goal conversions
Description	The number of uniquely completed goals. Repeated goals are counted only once per session
Field type	metric
Data type	int.number.value

analytics__content_interaction_rate

Field label	Content interaction rate
Description	The percentage of visitors who interacted with displayed content. Content interaction rate = Content interactions / Content impressions
Field type	metric
Data type	float.number.ratio

analytics__goal_conversion_rate

Field label	Goal conversion rate
Description	The percentage of sessions during which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100%
Field type	metric
Data type	float.number.value

analytics__total_quantity

Field label	Total quantity
Description	The sum of all item quantities added to the cart
Field type	metric
Data type	int.number.value

analytics__unique_purchases

Field label	Unique purchases
Description	Unique purchases
Field type	metric
Data type	int.number.value

analytics__exit_rate_events

Field label	Exit rate (events)
Description	The percentage of sessions that finished on a selected event. Exit rate (events) = (Exits / Unique page views)
Field type	metric
Data type	float.number.ratio

analytics__goal_revenue

Field label	Goal revenue
Description	The revenue counted for the goal. It works only with these metrics: goal conversions, goal conversion rate
Field type	metric
Data type	float.currency.value

analytics__lost_revenue

Field label	Lost revenue
Description	The revenue lost due to abandoned carts. It works only with these metrics: abandoned carts
Field type	metric
Data type	float.currency.value

analytics__revenue

Field label	Revenue
Description	The grand total value of the order, including tax, shipping and subtracted discounts
Field type	metric
Data type	float.currency.value

analytics__revenue_subtotal

Field label	Revenue (Subtotal)
Description	The subtotal value of the order
Field type	metric
Data type	float.currency.value

analytics__revenue_tax

Field label	Revenue (Tax)
Description	The tax value of the order
Field type	metric
Data type	float.currency.value

analytics__revenue_shipping

Field label	Revenue (Shipping)
Description	The shipment value for the order
Field type	metric
Data type	float.currency.value

analytics__revenue_discount

Field label	Revenue (Discount)
Description	The discount value of the order
Field type	metric
Data type	float.currency.value

LOCATION

analytics__location_continent_iso_code

Field label	Continent
Description	The continent from which a visitor entered your website
Field type	dimension
Data type	string.geo.continent

analytics__location_continent_iso_code_id

Field label	Continent ID
Description	The continent from which a visitor entered your website as ID
Field type	dimension
Data type	string.geo.continent

analytics__location_country_name

Field label	Country
Description	The country from which a visitor entered your website
Field type	dimension
Data type	string.geo.country

analytics__location_country_name_id

Field label	Country ID
Description	The country from which a visitor entered your website as ID
Field type	dimension
Data type	string.geo.country.twolettercode

analytics__location_subdivision_1_name

Field label	Subdivision
Description	The region, state, province, and the like from which a visitor entered your website. It's the principal subdivision coded in ISO-3166
Field type	dimension
Data type	string.text.value

analytics__location_subdivision_1_name_id

Field label	Subdivision ID
Description	The region, state, province, and the like from which a visitor entered your website. It's the principal subdivision coded in ISO-3166 as ID
Field type	dimension
Data type	string.text.value

analytics__location_subdivision_2_name

Field label	Subdivision 2
Description	The region, state, province, and the like from which a visitor entered your website. It's the secondary subdivision coded in ISO-3166
Field type	dimension
Data type	string.text.value

analytics__location_subdivision_2_name_id

Field label	Subdivision 2 ID
Description	The region, state, province, and the like from which a visitor entered your website. It's the secondary subdivision coded in ISO-3166 as ID
Field type	dimension
Data type	string.text.value

analytics__location_city_name

Field label	City
Description	The city from which a visitor entered your website
Field type	dimension
Data type	string.geo.city

analytics__location_city_name_id

Field label	City ID
Description	The city from which a visitor entered your website as ID
Field type	dimension
Data type	string.geo.city

analytics__location_metro_code

Field label	Designated market area
Description	A media region where people receive similar content on TV, radio, newspaper, and internet
Field type	dimension
Data type	string.geo.metro

analytics__location_metro_code_id

Field label	Designated market area ID
Description	A media region where people receive similar content on TV, radio, newspaper, and internet as ID
Field type	dimension
Data type	string.geo.metro

analytics__location_latitude

Field label	Latitude
Description	Geographic latitude at which a visitor entered your website
Field type	dimension
Data type	string.geo.latitude

analytics__location_longitude

Field label	Longitude
Description	Geographic longitude at which a visitor entered your website
Field type	dimension
Data type	string.geo.longitude

analytics__location_provider

Field label	Provider
Description	The name of the visitor's internet service provider
Field type	dimension
Data type	string.text.value

analytics__location_organization

Field label	Organization
Description	The name of the visitor's organization, such as a business, educational, government unit. The organization is a company to which the internet service provider has sublet the IP address range. When an organization is not identified, this dimension contains the name of the internet service provider instead of the name of the business
Field type	dimension
Data type	string.text.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

SESSION

analytics__user_id

Field label	User ID
Description	The ID of the visitor coming from an external source
Field type	dimension
Data type	string.text.value

analytics__session_total_time

Field label	Session time
Description	The duration of a session measured from the first to last event during a visit
Field type	dimension
Data type	string.text.value

analytics__session_total_events

Field label	Events in session
Description	The number of events during a session
Field type	dimension
Data type	int.number.value

analytics__session_total_page_views

Field label	Page views in session
Description	The number of page views during a session
Field type	dimension
Data type	int.number.value

analytics__session_total_outlinks

Field label	Outlinks in session
Description	The number of clicked outlinks during a session
Field type	dimension
Data type	int.number.value

analytics__session_total_downloads

Field label	Downloads in session
Description	The number of download events during a session
Field type	dimension
Data type	int.number.value

analytics__session_total_site_searches

Field label	Site searches in session
Description	The number of searches on your website during a session
Field type	dimension
Data type	int.number.value

analytics__session_total_custom_events

Field label	Custom events in session
Description	The number of custom events during a session
Field type	dimension
Data type	int.number.value

analytics__session_total_content_impressions

Field label	Content impressions in session
Description	The number of content impressions during a session
Field type	dimension
Data type	int.number.value

analytics__session_total_content_interactions

Field label	Content interactions in session
Description	The number of content interactions during a session
Field type	dimension
Data type	int.number.value

analytics__session_total_goal_conversions

Field label	Goal conversions in session
Description	The number of completed goals during a session
Field type	dimension
Data type	int.number.value

analytics__session_unique_page_views

Field label	Unique page views in session
Description	The number of unique page views during a session
Field type	dimension
Data type	int.number.value

analytics__session_unique_outlinks

Field label	Unique outlinks in session
Description	The number of uniquely clicked outlinks during a session
Field type	dimension
Data type	int.number.value

analytics__session_unique_downloads

Field label	Unique downloads in session
Description	The number of unique download events during a session
Field type	dimension
Data type	int.number.value

analytics__session_unique_searches

Field label	Unique site searches in session
Description	The number of unique searches on your website during a session
Field type	dimension
Data type	int.number.value

analytics__session_unique_custom_events

Field label	Unique custom events in session
Description	The number of unique custom events during a session
Field type	dimension
Data type	int.number.value

analytics__session_unique_content_impressions

Field label	Unique content impressions in session
Description	The number of unique content impressions during a session
Field type	dimension
Data type	int.number.value

analytics__session_unique_content_interactions

Field label	Unique content interactions in session
Description	The number of unique content interactions during a session
Field type	dimension
Data type	int.number.value

analytics__campaign_gclid

Field label	Google Click ID
Description	Google Click ID that shows a parameter passed in the URL with ad clicks in Google Ads
Field type	dimension
Data type	string.text.value

analytics__session_exit_url

Field label	Session exit URL
Description	The URL of the last visited page during a session
Field type	dimension
Data type	string.text.url

analytics__session_exit_title

Field label	Session exit title
Description	The page title of the last visited page during a session
Field type	dimension
Data type	string.text.value

analytics__session_entry_url

Field label	Session entry URL
Description	The URL of the first visited page during a session
Field type	dimension
Data type	string.text.url

analytics__session_entry_title

Field label	Session entry title
Description	The title of the first visited page during a session
Field type	dimension
Data type	string.text.value

analytics__session_second_url

Field label	Session second URL
Description	The URL of the second page visited by a visitor during a session
Field type	dimension
Data type	string.text.url

analytics__session_second_title

Field label	Session second title
Description	The title of the second page visited by a visitor during a session
Field type	dimension
Data type	string.text.value

analytics__is_bounce

Field label	Bounced session
Description	Session bounce
Field type	dimension
Data type	bool

analytics__local_hour

Field label	Local hour
Description	Local hour
Field type	dimension
Data type	int.number.value

analytics__session_total_ecommerce_conversions

Field label	Ecommerce conversions in session
Description	The number of ecommerce conversions during a session
Field type	dimension
Data type	int.number.value

analytics__session_ecommerce_status

Field label	Shopping stage
Description	A shopping stage completed by the visitor during a session, such as no shopping activity, abandoned cart, and ordered
Field type	dimension
Data type	int.number.value

analytics__session_ecommerce_status_id

Field label	Shopping stage ID
Description	A shopping stage completed by the visitor during a session, such as no shopping activity, abandoned cart, and ordered as ID
Field type	dimension
Data type	string.text.value

analytics__session_total_abandoned_carts

Field label	Abandoned carts in session
Description	The number of abandoned carts during a session
Field type	dimension
Data type	int.number.value

analytics__events

Field label	Events
Description	The number of events performed by visitors, such as a page view, download, outlinks, searches custom events, and goals
Field type	metric
Data type	int.number.value

analytics__sessions

Field label	Sessions
Description	The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event (after the session is over)
Field type	metric
Data type	int.number.value

analytics__entries

Field label	Entries
Description	The number of page views for a page that was the first during a session
Field type	metric
Data type	int.number.value

analytics__exits

Field label	Exits
Description	The number of page views for a page that was the last during a session
Field type	metric
Data type	int.number.value

analytics__bounces

Field label	Bounces
Description	The number of sessions during which visitors viewed an entry page but didn't continue to another page view, goal conversion, or ecommerce conversion
Field type	metric
Data type	int.number.value

analytics__visitors

Field label	Visitors
Description	The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day
Field type	metric
Data type	int.number.value

analytics__users

Field label	Users
Description	The number of visitors with the User ID
Field type	metric
Data type	int.number.value

analytics__avg_session_time

Field label	Average Session time
Description	The duration of a session measured from the first to last event during a visit
Field type	metric
Data type	float.number.value

analytics__visitor_ips

Field label	Visitor IPs
Description	The number of unique IP addresses with the IPv4 protocol
Field type	metric
Data type	int.number.value

analytics__entry_rate

Field label	Entry rate
Description	The percentage of sessions that started on a selected page. It works only with these dimensions: page URL, page title, session entry URL. Entry rate = Entries / Sessions
Field type	metric
Data type	float.number.ratio

analytics__exit_rate

Field label	Exit rate
Description	The percentage of sessions that finished on a selected page. Exit rate = Exits / Sessions
Field type	metric
Data type	float.number.ratio

analytics__bounce_rate

Field label	Bounce rate
Description	The percentage of sessions during which visitors viewed only one page and didn't continue to another page view, goal conversion, or ecommerce conversion. Bounce rate = Bounces / Sessions * 100%
Field type	metric
Data type	float.number.ratio

analytics__page_bounce_rate

Field label	Page Bounce rate
Description	An accurate bounce rate for a page URL or page title. The percentage of sessions during which visitors viewed only that page and didn't continue to another page view, goal conversion, or ecommerce conversion. Page bounce rate = Bounces / Entries * 100%
Field type	metric
Data type	float.number.ratio

analytics__events_per_session

Field label	Events per session
Description	The average number of events in a session
Field type	metric
Data type	float.number.value

analytics__returning_visitors_rate

Field label	% of returning visitors
Description	The percentage of returning visitors
Field type	metric
Data type	float.number.percentage

analytics__ecommerce_conversions

Field label	Ecommerce conversions
Description	The number of purchases
Field type	metric
Data type	int.number.value

analytics__ecommerce_abandoned_carts

Field label	Ecommerce abandoned carts
Description	The number of abandoned carts
Field type	metric
Data type	int.number.value

analytics__ecommerce_conversion_rate

Field label	Ecommerce conversion rate
Description	The percentage of sessions during which visitors made an ecommerce order. Ecommerce conversion rate = Sessions with an ecommerce order / Sessions * 100%
Field type	metric
Data type	float.number.value

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

analytics__year

Field label	Year
Field type	dimension
Data type	string.time.year

analytics__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

analytics__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

analytics__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

analytics__month

Field label	Month
Field type	dimension
Data type	string.time.month

analytics__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

analytics__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

analytics__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

analytics__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

analytics__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

analytics__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

analytics__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

analytics__date

Field label	Date
Field type	dimension
Data type	string.time.date

analytics__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

TRAFFIC

analytics__source

Field label	Source
Description	The origin of the incoming traffic such as direct, a search engine (for example, google) or a domain (example.com)
Field type	dimension
Data type	string.text.value

analytics__medium

Field label	Medium
Description	The category of the source such as organic (unpaid search in the search engine), cpc (paid search in the search engine), referral (web referral), email (email campaign), and the like
Field type	dimension
Data type	string.text.value

analytics__source_medium

Field label	Source/Medium
Description	Source/Medium
Field type	dimension
Data type	string.text.value

analytics__keyword

Field label	Keyword
Description	The keyword that a visitor used in a search engine or a keyword added as a campaign parameter
Field type	dimension
Data type	string.text.value

analytics__referrer_type

Field label	Channel
Description	Channel
Field type	dimension
Data type	string.text.value

analytics__referrer_url

Field label	Referrer URL
Description	The URL of the page that referred a visitor to your website
Field type	dimension
Data type	string.text.url

analytics__campaign_name

Field label	Campaign name
Description	The name of an online campaign taken from utm_campaign
Field type	dimension
Data type	string.text.value

analytics__campaign_id

Field label	Campaign ID
Description	The ID of an online campaign taken from utm_id
Field type	dimension
Data type	string.text.value

analytics__campaign_content

Field label	Campaign content
Description	The content of an online campaign taken from utm_content
Field type	dimension
Data type	string.text.value

USER

analytics__visitor_id

Field label	Visitor ID
Description	An identifier assigned to each visitor that helps to recognize them
Field type	dimension
Data type	string.text.value

analytics__cookie_id

Field label	Cookie ID
Description	An identifier assigned to the visitor's browser that helps to recognize it
Field type	dimension
Data type	string.text.value

analytics__visitor_returning

Field label	Returning visitor
Description	A new or returning visitor
Field type	dimension
Data type	string.text.value

analytics__visitor_returning_id

Field label	Returning visitor ID
Description	A new or returning visitor ID
Field type	dimension
Data type	string.text.value

analytics__visitor_session_number

Field label	Session number
Description	The number of the session counted for a visitor. Each time a visitor starts a session, a session counter increments for that visitor
Field type	dimension
Data type	int.number.value

analytics__visitor_days_since_last_session

Field label	Days since last session
Description	The number of days since the visitor had their last session
Field type	dimension
Data type	int.number.value

analytics__visitor_days_since_first_session

Field label	Days since first session
Description	The number of days since the visitor had their first session
Field type	dimension
Data type	int.number.value

analytics__visitor_days_since_order

Field label	Days since order
Description	The number of days since the visitor made their last order
Field type	dimension
Data type	int.number.value

analytics__website_name

Field label	Website Name
Description	Website Name
Field type	dimension
Data type	string.text.value

analytics__website_name_id

Field label	Website Name ID
Description	Website Name as ID
Field type	dimension
Data type	string.text.value

WEBSITE PERFORMANCE

analytics__timing_dom_interactive

Field label	Time until DOM is ready
Description	The time taken to process the page document HTML and CSS
Field type	dimension
Data type	int.number.value

analytics__timing_event_end

Field label	Time to interact
Description	The time from the user request (for example, click a link or submission of the URL in the browser) to the point when page content and main scripts are loaded and the user can interact with the page. It's the time of the transaction between the client and the server
Field type	dimension
Data type	int.number.value

analytics__redirections_time

Field label	Time of redirections
Description	The time of one or more redirects that occurred. Transactions that don't have any HTTP redirections are not included in calculating the average value
Field type	dimension
Data type	int.number.value

analytics__domain_lookup_time

Field label	Domain Lookup Time
Description	The time taken to resolve the server's IP address
Field type	dimension
Data type	int.number.value

analytics__server_connection_time

Field label	Server Connection Time
Description	The time taken to establish a connection with the web server
Field type	dimension
Data type	int.number.value

analytics__server_response_time

Field label	Server Response Time
Description	The time taken to receive the first byte of response from the server to the browser's request
Field type	dimension
Data type	int.number.value

analytics__page_rendering_time

Field label	Page Rendering Time
Description	The time taken to create the render tree, layout, and finally draw the website in the browser
Field type	dimension
Data type	int.number.value