Pull your basic ad metrics from Pinterest and use your data to better optimize future content. Combine Pinterest Ads data with other visual social media channels such as Instagram to see the similarities and differences in campaign success.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Pinterest Ads connection guide.
Available metrics and dimensions: Find the full list of fields in our Pinterest Ads field documentation.
Conversion date and attribution windows in Pinterest
You can adjust the conversion date and attribution window for conversions in the data source connection options. Learn more about the attribution window in Pinterest Ads.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Review cost, conversions, and conversion value last month
See how your promoted Pins affected conversions last month — including the number of checkout events and their total value — so you can assess the revenue impact of your ad spend.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last month |
Metrics | Cost, Conversions (Checkout), Conversions Value (Checkout) |
Dimensions | Date |
Suggested visualization | Table |
Understanding the data
Cost: The amount spent on promoted Pins, in the currency of the advertiser.
Conversions (Checkout): The total number of checkout events that resulted from interactions with your ad.
Conversions Value (Checkout): The total monetary value of checkout events resulting from interactions with your ad.
Date: Splits results by day so you can track how cost and conversions evolve over the month.
Track return on ad spend over the last 28 days
See your average ROAS for checkout events over the last 28 days compared to the previous period — useful for quickly assessing whether your ads are becoming more or less efficient at driving revenue.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Date range comparison | Previous period |
Metrics | ROAS (Checkout) |
Suggested visualization | Scorecard |
Understanding the data
ROAS (Checkout): The average return on ad spend for checkout events, calculated as conversion value divided by cost.
Monitor Pin impressions over time
See how many impressions your Pins received over the last 28 days compared to the previous period — useful for tracking visibility trends and assessing the impact of creative or targeting changes.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Date range comparison | Previous period |
Metrics | Impressions |
Dimensions | Date |
Suggested visualization | Line chart |
Understanding the data
Impressions: The number of impressions from both earned and paid sources.
Date: Splits results by day so you can track impression trends over time.
Compare cost and conversions by campaign year to date
See which campaigns have attracted the most conversions this year alongside their cost — useful for identifying your most efficient campaigns and informing budget allocation decisions.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Year to date |
Metrics | Cost, Conversions (Checkout) |
Dimensions | Campaign name |
Suggested visualization | Table |
Understanding the data
Cost: The amount spent on promoted Pins, in the currency of the advertiser.
Conversions (Checkout): The total number of checkout events that resulted from interactions with your ad.
Campaign name: Splits results by campaign for side-by-side performance comparison.
More resources
See the Supermetrics blog for social media reporting and Pinterest traffic analytics.
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