--- title: "Pinterest Ads metrics and dimensions" slug: "pinterest-ads-fields" description: "Explore the complete list of Pinterest Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-03-05T14:04:34Z published: 2026-03-05T14:04:34Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Pinterest Ads metrics and dimensions > Supermetrics brings all your Pinterest Ads data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 321 metrics144 dimensionsSearch fields ### AD GROUP | \| ad_group_campaign_id** \| \| --- \| \| \\| Field label \\| Ad group campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the campaign of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group campaign ID \| \| Description \| The unique identifier of the campaign of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | ad_group_campaign_id** | | \| Field label \| Ad group campaign ID \| \| --- \| --- \| \| Description \| The unique identifier of the campaign of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group campaign ID | | Description | The unique identifier of the campaign of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_id** \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad group ID \| \| Description \| The unique identifier of the ad group \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ad_group_id** | | \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| The unique identifier of the ad group \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad group ID | | Description | The unique identifier of the ad group | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ad_group_name** \| \| --- \| \| \\| Field label \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group name \| \| Description \| The name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_name** | | \| Field label \| Ad group name \| \| --- \| --- \| \| Description \| The name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group name | | Description | The name of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_status** \| \| --- \| \| \\| Field label \\| Ad group status \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group status \| \| Description \| The status of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_status** | | \| Field label \| Ad group status \| \| --- \| --- \| \| Description \| The status of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group status | | Description | The status of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_type** \| \| --- \| \| \\| Field label \\| Ad group type \\| \\| --- \\| --- \\| \\| Description \\| The type of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group type \| \| Description \| The type of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_type** | | \| Field label \| Ad group type \| \| --- \| --- \| \| Description \| The type of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group type | | Description | The type of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_auto_targeting_enabled** \| \| --- \| \| \\| Field label \\| Auto targeting enabled \\| \\| --- \\| --- \\| \\| Description \\| Whether auto targeting is enabled or not \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Auto targeting enabled \| \| Description \| Whether auto targeting is enabled or not \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | ad_group_auto_targeting_enabled** | | \| Field label \| Auto targeting enabled \| \| --- \| --- \| \| Description \| Whether auto targeting is enabled or not \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Auto targeting enabled | | Description | Whether auto targeting is enabled or not | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| ad_group_bid_value** \| \| --- \| \| \\| Field label \\| Bid \\| \\| --- \\| --- \\| \\| Description \\| The bid amount of the ad group in the currency of the advertiser account \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Bid \| \| Description \| The bid amount of the ad group in the currency of the advertiser account \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | ad_group_bid_value** | | \| Field label \| Bid \| \| --- \| --- \| \| Description \| The bid amount of the ad group in the currency of the advertiser account \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Bid | | Description | The bid amount of the ad group in the currency of the advertiser account | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| ad_group_billable_event** \| \| --- \| \| \\| Field label \\| Billable event \\| \\| --- \\| --- \\| \\| Description \\| The billable event of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Billable event \| \| Description \| The billable event of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_billable_event** | | \| Field label \| Billable event \| \| --- \| --- \| \| Description \| The billable event of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Billable event | | Description | The billable event of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_budget_value** \| \| --- \| \| \\| Field label \\| Budget \\| \\| --- \\| --- \\| \\| Description \\| The budget of the ad group in the currency of the advertiser account. Ad group budgets will be blank if they belong to a campaign that is using campaign budget optimisation \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Budget \| \| Description \| The budget of the ad group in the currency of the advertiser account. Ad group budgets will be blank if they belong to a campaign that is using campaign budget optimisation \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | ad_group_budget_value** | | \| Field label \| Budget \| \| --- \| --- \| \| Description \| The budget of the ad group in the currency of the advertiser account. Ad group budgets will be blank if they belong to a campaign that is using campaign budget optimisation \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Budget | | Description | The budget of the ad group in the currency of the advertiser account. Ad group budgets will be blank if they belong to a campaign that is using campaign budget optimisation | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| ad_group_budget_type** \| \| --- \| \| \\| Field label \\| Budget type \\| \\| --- \\| --- \\| \\| Description \\| The budget type of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget type \| \| Description \| The budget type of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_budget_type** | | \| Field label \| Budget type \| \| --- \| --- \| \| Description \| The budget type of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Budget type | | Description | The budget type of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_lifetime_frequency_cap** \| \| --- \| \| \\| Field label \\| Lifetime frequency cap \\| \\| --- \\| --- \\| \\| Description \\| Lifetime frequency cap of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lifetime frequency cap \| \| Description \| Lifetime frequency cap of the ad group \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ad_group_lifetime_frequency_cap** | | \| Field label \| Lifetime frequency cap \| \| --- \| --- \| \| Description \| Lifetime frequency cap of the ad group \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Lifetime frequency cap | | Description | Lifetime frequency cap of the ad group | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ad_group_optimization_goal_metadata_conversion_tag_id** \| \| --- \| \| \\| Field label \\| Optimization goal conversion tag ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the conversion tag of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Optimization goal conversion tag ID \| \| Description \| The unique identifier for the conversion tag of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_optimization_goal_metadata_conversion_tag_id** | | \| Field label \| Optimization goal conversion tag ID \| \| --- \| --- \| \| Description \| The unique identifier for the conversion tag of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Optimization goal conversion tag ID | | Description | The unique identifier for the conversion tag of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_optimization_goal_metadata_conversion_event** \| \| --- \| \| \\| Field label \\| Optimization goal conversion event \\| \\| --- \\| --- \\| \\| Description \\| The conversion event of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Optimization goal conversion event \| \| Description \| The conversion event of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_optimization_goal_metadata_conversion_event** | | \| Field label \| Optimization goal conversion event \| \| --- \| --- \| \| Description \| The conversion event of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Optimization goal conversion event | | Description | The conversion event of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_optimization_goal_metadata_engagement_window** \| \| --- \| \| \\| Field label \\| Optimization goal engagement window \\| \\| --- \\| --- \\| \\| Description \\| The engagement attribution window in days \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Optimization goal engagement window \| \| Description \| The engagement attribution window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ad_group_optimization_goal_metadata_engagement_window** | | \| Field label \| Optimization goal engagement window \| \| --- \| --- \| \| Description \| The engagement attribution window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Optimization goal engagement window | | Description | The engagement attribution window in days | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ad_group_optimization_goal_metadata_click_window** \| \| --- \| \| \\| Field label \\| Optimization goal click window \\| \\| --- \\| --- \\| \\| Description \\| The click attribution window in days \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Optimization goal click window \| \| Description \| The click attribution window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ad_group_optimization_goal_metadata_click_window** | | \| Field label \| Optimization goal click window \| \| --- \| --- \| \| Description \| The click attribution window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Optimization goal click window | | Description | The click attribution window in days | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ad_group_optimization_goal_metadata_view_window** \| \| --- \| \| \\| Field label \\| Optimization goal view window \\| \\| --- \\| --- \\| \\| Description \\| The view attribution window in days \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Optimization goal view window \| \| Description \| The view attribution window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ad_group_optimization_goal_metadata_view_window** | | \| Field label \| Optimization goal view window \| \| --- \| --- \| \| Description \| The view attribution window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Optimization goal view window | | Description | The view attribution window in days | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ad_group_optimization_goal_metadata_learning_mode_type** \| \| --- \| \| \\| Field label \\| Optimization goal conversion learning mode type \\| \\| --- \\| --- \\| \\| Description \\| The learning mode type of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Optimization goal conversion learning mode type \| \| Description \| The learning mode type of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_optimization_goal_metadata_learning_mode_type** | | \| Field label \| Optimization goal conversion learning mode type \| \| --- \| --- \| \| Description \| The learning mode type of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Optimization goal conversion learning mode type | | Description | The learning mode type of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_optimization_goal_metadata_cpa_goal_value** \| \| --- \| \| \\| Field label \\| Optimization goal CPA value \\| \\| --- \\| --- \\| \\| Description \\| The CPA goal value of the ad group in the currency of the advertiser account \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Optimization goal CPA value \| \| Description \| The CPA goal value of the ad group in the currency of the advertiser account \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | ad_group_optimization_goal_metadata_cpa_goal_value** | | \| Field label \| Optimization goal CPA value \| \| --- \| --- \| \| Description \| The CPA goal value of the ad group in the currency of the advertiser account \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Optimization goal CPA value | | Description | The CPA goal value of the ad group in the currency of the advertiser account | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| ad_group_pacing_delivery_type** \| \| --- \| \| \\| Field label \\| Pacing delivery type \\| \\| --- \\| --- \\| \\| Description \\| The pacing delivery type of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Pacing delivery type \| \| Description \| The pacing delivery type of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_pacing_delivery_type** | | \| Field label \| Pacing delivery type \| \| --- \| --- \| \| Description \| The pacing delivery type of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Pacing delivery type | | Description | The pacing delivery type of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_pin_promotion_ids** \| \| --- \| \| \\| Field label \\| Pin promotion IDs \\| \\| --- \\| --- \\| \\| Description \\| The unique identifiers for the pin promotions of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Pin promotion IDs \| \| Description \| The unique identifiers for the pin promotions of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_pin_promotion_ids** | | \| Field label \| Pin promotion IDs \| \| --- \| --- \| \| Description \| The unique identifiers for the pin promotions of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Pin promotion IDs | | Description | The unique identifiers for the pin promotions of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_placement_group** \| \| --- \| \| \\| Field label \\| Placement group \\| \\| --- \\| --- \\| \\| Description \\| List of placements group for the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement group \| \| Description \| List of placements group for the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_placement_group** | | \| Field label \| Placement group \| \| --- \| --- \| \| Description \| List of placements group for the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Placement group | | Description | List of placements group for the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_targeting_spec_app_type** \| \| --- \| \| \\| Field label \\| Targeting app type \\| \\| --- \\| --- \\| \\| Description \\| List of app types the ad group is targeting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting app type \| \| Description \| List of app types the ad group is targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_targeting_spec_app_type** | | \| Field label \| Targeting app type \| \| --- \| --- \| \| Description \| List of app types the ad group is targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting app type | | Description | List of app types the ad group is targeting | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_targeting_spec_gender** \| \| --- \| \| \\| Field label \\| Targeting gender \\| \\| --- \\| --- \\| \\| Description \\| List of genders the ad group is targeting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting gender \| \| Description \| List of genders the ad group is targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_targeting_spec_gender** | | \| Field label \| Targeting gender \| \| --- \| --- \| \| Description \| List of genders the ad group is targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting gender | | Description | List of genders the ad group is targeting | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_targeting_spec_locale** \| \| --- \| \| \\| Field label \\| Targeting locale \\| \\| --- \\| --- \\| \\| Description \\| List of locales the ad group is targeting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting locale \| \| Description \| List of locales the ad group is targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_targeting_spec_locale** | | \| Field label \| Targeting locale \| \| --- \| --- \| \| Description \| List of locales the ad group is targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting locale | | Description | List of locales the ad group is targeting | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_targeting_spec_location** \| \| --- \| \| \\| Field label \\| Targeting location \\| \\| --- \\| --- \\| \\| Description \\| List of locations the ad group is targeting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting location \| \| Description \| List of locations the ad group is targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_targeting_spec_location** | | \| Field label \| Targeting location \| \| --- \| --- \| \| Description \| List of locations the ad group is targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting location | | Description | List of locations the ad group is targeting | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_targeting_spec_geo** \| \| --- \| \| \\| Field label \\| Targeting geo \\| \\| --- \\| --- \\| \\| Description \\| List of geolocations the ad group is targeting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting geo \| \| Description \| List of geolocations the ad group is targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_targeting_spec_geo** | | \| Field label \| Targeting geo \| \| --- \| --- \| \| Description \| List of geolocations the ad group is targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting geo | | Description | List of geolocations the ad group is targeting | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_tracking_urls** \| \| --- \| \| \\| Field label \\| Tracking URLs \\| \\| --- \\| --- \\| \\| Description \\| The tracking URLs of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Tracking URLs \| \| Description \| The tracking URLs of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_tracking_urls** | | \| Field label \| Tracking URLs \| \| --- \| --- \| \| Description \| The tracking URLs of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Tracking URLs | | Description | The tracking URLs of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_start_time** \| \| --- \| \| \\| Field label \\| Ad group start date \\| \\| --- \\| --- \\| \\| Description \\| The start date and start time of your ad group in UTC \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group start date \| \| Description \| The start date and start time of your ad group in UTC \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | ad_group_start_time** | | \| Field label \| Ad group start date \| \| --- \| --- \| \| Description \| The start date and start time of your ad group in UTC \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Ad group start date | | Description | The start date and start time of your ad group in UTC | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| ad_group_end_time** \| \| --- \| \| \\| Field label \\| Ad group end date \\| \\| --- \\| --- \\| \\| Description \\| The end date and end time of your ad group in UTC \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group end date \| \| Description \| The end date and end time of your ad group in UTC \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | ad_group_end_time** | | \| Field label \| Ad group end date \| \| --- \| --- \| \| Description \| The end date and end time of your ad group in UTC \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Ad group end date | | Description | The end date and end time of your ad group in UTC | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| ad_group_created_time** \| \| --- \| \| \\| Field label \\| Ad group created date \\| \\| --- \\| --- \\| \\| Description \\| The date the ad group was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group created date \| \| Description \| The date the ad group was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | ad_group_created_time** | | \| Field label \| Ad group created date \| \| --- \| --- \| \| Description \| The date the ad group was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Ad group created date | | Description | The date the ad group was created | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| ad_group_updated_time** \| \| --- \| \| \\| Field label \\| Ad group updated date \\| \\| --- \\| --- \\| \\| Description \\| The date the ad group was last updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group updated date \| \| Description \| The date the ad group was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | ad_group_updated_time** | | \| Field label \| Ad group updated date \| \| --- \| --- \| \| Description \| The date the ad group was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Ad group updated date | | Description | The date the ad group was last updated | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | ### ADVERTISER | \| advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| The unique identifier for the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | advertiser_id** | | \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| The unique identifier for the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser ID | | Description | The unique identifier for the advertiser | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertiser_name** \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| The name of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| The name of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertiser_name** | | \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| The name of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser name | | Description | The name of the advertiser | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertiser_country** \| \| --- \| \| \\| Field label \\| Advertiser country \\| \\| --- \\| --- \\| \\| Description \\| The country of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Advertiser country \| \| Description \| The country of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | advertiser_country** | | \| Field label \| Advertiser country \| \| --- \| --- \| \| Description \| The country of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | Field label | Advertiser country | | Description | The country of the advertiser | | Field type | dimension | | Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) | | \| advertiser_currency** \| \| --- \| \| \\| Field label \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| The currency the advertiser uses \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Currency \| \| Description \| The currency the advertiser uses \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | advertiser_currency** | | \| Field label \| Currency \| \| --- \| --- \| \| Description \| The currency the advertiser uses \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Field label | Currency | | Description | The currency the advertiser uses | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| advertiser_owner_user_id** \| \| --- \| \| \\| Field label \\| Owner user ID \\| \\| --- \\| --- \\| \\| Description \\| The user ID of the owner of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Owner user ID \| \| Description \| The user ID of the owner of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertiser_owner_user_id** | | \| Field label \| Owner user ID \| \| --- \| --- \| \| Description \| The user ID of the owner of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Owner user ID | | Description | The user ID of the owner of the advertiser | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertiser_roles** \| \| --- \| \| \\| Field label \\| Roles \\| \\| --- \\| --- \\| \\| Description \\| The roles of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Roles \| \| Description \| The roles of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertiser_roles** | | \| Field label \| Roles \| \| --- \| --- \| \| Description \| The roles of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Roles | | Description | The roles of the advertiser | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CAMPAIGN | \| campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The unique identifier of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | campaign_id** | | \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The unique identifier of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign ID | | Description | The unique identifier of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_name** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_name** | | \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign name | | Description | The name of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_start_time** \| \| --- \| \| \\| Field label \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| The start date and start time of your campaign in UTC \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start date \| \| Description \| The start date and start time of your campaign in UTC \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | campaign_start_time** | | \| Field label \| Campaign start date \| \| --- \| --- \| \| Description \| The start date and start time of your campaign in UTC \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Campaign start date | | Description | The start date and start time of your campaign in UTC | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| campaign_end_time** \| \| --- \| \| \\| Field label \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| The end date and end time of your campaign in UTC \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end date \| \| Description \| The end date and end time of your campaign in UTC \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | campaign_end_time** | | \| Field label \| Campaign end date \| \| --- \| --- \| \| Description \| The end date and end time of your campaign in UTC \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Campaign end date | | Description | The end date and end time of your campaign in UTC | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| campaign_daily_spend_cap** \| \| --- \| \| \\| Field label \\| Daily spend cap \\| \\| --- \\| --- \\| \\| Description \\| The daily spend cap of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Daily spend cap \| \| Description \| The daily spend cap of the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | campaign_daily_spend_cap** | | \| Field label \| Daily spend cap \| \| --- \| --- \| \| Description \| The daily spend cap of the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Daily spend cap | | Description | The daily spend cap of the campaign | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| campaign_lifetime_spend_cap** \| \| --- \| \| \\| Field label \\| Lifetime spend cap \\| \\| --- \\| --- \\| \\| Description \\| The lifetime spend cap of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Lifetime spend cap \| \| Description \| The lifetime spend cap of the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | campaign_lifetime_spend_cap** | | \| Field label \| Lifetime spend cap \| \| --- \| --- \| \| Description \| The lifetime spend cap of the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Lifetime spend cap | | Description | The lifetime spend cap of the campaign | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| campaign_status** \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| The status of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| The status of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_status** | | \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| The status of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign status | | Description | The status of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_objective_type** \| \| --- \| \| \\| Field label \\| Campaign objective type \\| \\| --- \\| --- \\| \\| Description \\| The objective type of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign objective type \| \| Description \| The objective type of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_objective_type** | | \| Field label \| Campaign objective type \| \| --- \| --- \| \| Description \| The objective type of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign objective type | | Description | The objective type of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_order_line_id** \| \| --- \| \| \\| Field label \\| Order line ID \\| \\| --- \\| --- \\| \\| Description \\| The order line ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order line ID \| \| Description \| The order line ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_order_line_id** | | \| Field label \| Order line ID \| \| --- \| --- \| \| Description \| The order line ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Order line ID | | Description | The order line ID of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_created_time** \| \| --- \| \| \\| Field label \\| Campaign created date \\| \\| --- \\| --- \\| \\| Description \\| The date the campaign was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign created date \| \| Description \| The date the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | campaign_created_time** | | \| Field label \| Campaign created date \| \| --- \| --- \| \| Description \| The date the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Campaign created date | | Description | The date the campaign was created | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| campaign_updated_time** \| \| --- \| \| \\| Field label \\| Campaign updated date \\| \\| --- \\| --- \\| \\| Description \\| The date the campaign was last updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign updated date \| \| Description \| The date the campaign was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | campaign_updated_time** | | \| Field label \| Campaign updated date \| \| --- \| --- \| \| Description \| The date the campaign was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Campaign updated date | | Description | The date the campaign was last updated | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | ### CONVERSIONS ADD TO CART | \| total_click_add_to_cart** \| \| --- \| \| \\| Field label \\| Click-through conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of add to cart events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through conversions (add to cart) \| \| Description \| Total number of add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | total_click_add_to_cart** | | \| Field label \| Click-through conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through conversions (add to cart) | | Description | Total number of add to cart events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_add_to_cart_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from add to cart - clicks \\| \\| --- \\| --- \\| \\| Description \\| Total quantity of add to cart events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from add to cart - clicks \| \| Description \| Total quantity of add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_click_add_to_cart_quantity** | | \| Field label \| Conversion quantity from add to cart - clicks \| \| --- \| --- \| \| Description \| Total quantity of add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from add to cart - clicks | | Description | Total quantity of add to cart events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Click-through value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of add to cart events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click-through value (add to cart) \| \| Description \| Total value of add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_click_add_to_cart_value** | | \| Field label \| Click-through value (add to cart) \| \| --- \| --- \| \| Description \| Total value of add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Click-through value (add to cart) | | Description | Total value of add to cart events resulting from clicks on your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_engagement_add_to_cart** \| \| --- \| \| \\| Field label \\| Engagement conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of add to cart events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement conversions (add to cart) \| \| Description \| Total number of add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_add_to_cart** | | \| Field label \| Engagement conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagement conversions (add to cart) | | Description | Total number of add to cart events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_add_to_cart_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from add to cart - engagements \\| \\| --- \\| --- \\| \\| Description \\| Total quantity of add to cart events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from add to cart - engagements \| \| Description \| Total quantity of add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_add_to_cart_quantity** | | \| Field label \| Conversion quantity from add to cart - engagements \| \| --- \| --- \| \| Description \| Total quantity of add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from add to cart - engagements | | Description | Total quantity of add to cart events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Engagement value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of add to cart events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Engagement value (add to cart) \| \| Description \| Total value of add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_engagement_add_to_cart_value** | | \| Field label \| Engagement value (add to cart) \| \| --- \| --- \| \| Description \| Total value of add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Engagement value (add to cart) | | Description | Total value of add to cart events resulting from engagement with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_view_add_to_cart** \| \| --- \| \| \\| Field label \\| View-through conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of add to cart events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions (add to cart) \| \| Description \| Total number of add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_add_to_cart** | | \| Field label \| View-through conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through conversions (add to cart) | | Description | Total number of add to cart events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_add_to_cart_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from add to cart - views \\| \\| --- \\| --- \\| \\| Description \\| Total quantity of add to cart events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from add to cart - views \| \| Description \| Total quantity of add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_add_to_cart_quantity** | | \| Field label \| Conversion quantity from add to cart - views \| \| --- \| --- \| \| Description \| Total quantity of add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from add to cart - views | | Description | Total quantity of add to cart events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_add_to_cart_value** \| \| --- \| \| \\| Field label \\| View-through value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of add to cart events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through value (add to cart) \| \| Description \| Total value of add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_view_add_to_cart_value** | | \| Field label \| View-through value (add to cart) \| \| --- \| --- \| \| Description \| Total value of add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View-through value (add to cart) | | Description | Total value of add to cart events resulting from views of your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_add_to_cart_desktop_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Add to cart desktop action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop add to cart actions leading to a desktop add to cart conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart desktop action to desktop conversion \| \| Description \| Total number of desktop add to cart actions leading to a desktop add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_add_to_cart_desktop_action_to_desktop_conversion** | | \| Field label \| Add to cart desktop action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of desktop add to cart actions leading to a desktop add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart desktop action to desktop conversion | | Description | Total number of desktop add to cart actions leading to a desktop add to cart conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_add_to_cart_desktop_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Add to cart desktop action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop add to cart actions leading to a mobile add to cart conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart desktop action to mobile conversion \| \| Description \| Total number of desktop add to cart actions leading to a mobile add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_add_to_cart_desktop_action_to_mobile_conversion** | | \| Field label \| Add to cart desktop action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of desktop add to cart actions leading to a mobile add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart desktop action to mobile conversion | | Description | Total number of desktop add to cart actions leading to a mobile add to cart conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_add_to_cart_desktop_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Add to cart desktop action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop add to cart actions leading to a tablet add to cart conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart desktop action to tablet conversion \| \| Description \| Total number of desktop add to cart actions leading to a tablet add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_add_to_cart_desktop_action_to_tablet_conversion** | | \| Field label \| Add to cart desktop action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of desktop add to cart actions leading to a tablet add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart desktop action to tablet conversion | | Description | Total number of desktop add to cart actions leading to a tablet add to cart conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_add_to_cart_mobile_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Add to cart mobile action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile add to cart actions leading to a desktop add to cart conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart mobile action to desktop conversion \| \| Description \| Total number of mobile add to cart actions leading to a desktop add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_add_to_cart_mobile_action_to_desktop_conversion** | | \| Field label \| Add to cart mobile action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of mobile add to cart actions leading to a desktop add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart mobile action to desktop conversion | | Description | Total number of mobile add to cart actions leading to a desktop add to cart conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_add_to_cart_mobile_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Add to cart mobile action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile add to cart actions leading to a mobile add to cart conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart mobile action to mobile conversion \| \| Description \| Total number of mobile add to cart actions leading to a mobile add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_add_to_cart_mobile_action_to_mobile_conversion** | | \| Field label \| Add to cart mobile action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of mobile add to cart actions leading to a mobile add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart mobile action to mobile conversion | | Description | Total number of mobile add to cart actions leading to a mobile add to cart conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_add_to_cart_mobile_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Add to cart mobile action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop add to cart actions leading to a mobile add to cart conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart mobile action to tablet conversion \| \| Description \| Total number of desktop add to cart actions leading to a mobile add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_add_to_cart_mobile_action_to_tablet_conversion** | | \| Field label \| Add to cart mobile action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of desktop add to cart actions leading to a mobile add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart mobile action to tablet conversion | | Description | Total number of desktop add to cart actions leading to a mobile add to cart conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_add_to_cart_tablet_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Add to cart tablet action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet add to cart actions leading to a desktop add to cart conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart tablet action to desktop conversion \| \| Description \| Total number of tablet add to cart actions leading to a desktop add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_add_to_cart_tablet_action_to_desktop_conversion** | | \| Field label \| Add to cart tablet action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of tablet add to cart actions leading to a desktop add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart tablet action to desktop conversion | | Description | Total number of tablet add to cart actions leading to a desktop add to cart conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_add_to_cart_tablet_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Add to cart tablet action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet add to cart actions leading to a mobile add to cart conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart tablet action to mobile conversion \| \| Description \| Total number of tablet add to cart actions leading to a mobile add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_add_to_cart_tablet_action_to_mobile_conversion** | | \| Field label \| Add to cart tablet action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of tablet add to cart actions leading to a mobile add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart tablet action to mobile conversion | | Description | Total number of tablet add to cart actions leading to a mobile add to cart conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_add_to_cart_tablet_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Add to cart tablet action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet add to cart actions leading to a tablet add to cart conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart tablet action to tablet conversion \| \| Description \| Total number of tablet add to cart actions leading to a tablet add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_add_to_cart_tablet_action_to_tablet_conversion** | | \| Field label \| Add to cart tablet action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of tablet add to cart actions leading to a tablet add to cart conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart tablet action to tablet conversion | | Description | Total number of tablet add to cart actions leading to a tablet add to cart conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| inapp_add_to_cart_cost_per_action** \| \| --- \| \| \\| Field label \\| In-app CPA (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per in-app add to cart events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app CPA (add to cart) \| \| Description \| Average cost per in-app add to cart events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | inapp_add_to_cart_cost_per_action** | | \| Field label \| In-app CPA (add to cart) \| \| --- \| --- \| \| Description \| Average cost per in-app add to cart events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app CPA (add to cart) | | Description | Average cost per in-app add to cart events | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| inapp_add_to_cart_roas** \| \| --- \| \| \\| Field label \\| In-app ROAS (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Average return on spend for in-app add to cart events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ROAS (add to cart) \| \| Description \| Average return on spend for in-app add to cart events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | inapp_add_to_cart_roas** | | \| Field label \| In-app ROAS (add to cart) \| \| --- \| --- \| \| Description \| Average return on spend for in-app add to cart events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | In-app ROAS (add to cart) | | Description | Average return on spend for in-app add to cart events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_inapp_add_to_cart** \| \| --- \| \| \\| Field label \\| In-app conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app add to cart events resulting from interactions with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app conversions (add to cart) \| \| Description \| Total number of in-app add to cart events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_add_to_cart** | | \| Field label \| In-app conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of in-app add to cart events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app conversions (add to cart) | | Description | Total number of in-app add to cart events resulting from interactions with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_add_to_cart_value** \| \| --- \| \| \\| Field label \\| In-app order value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app add to cart events resulting from interactions with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app order value (add to cart) \| \| Description \| Total value of in-app add to cart events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_add_to_cart_value** | | \| Field label \| In-app order value (add to cart) \| \| --- \| --- \| \| Description \| Total value of in-app add to cart events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app order value (add to cart) | | Description | Total value of in-app add to cart events resulting from interactions with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_inapp_click_add_to_cart** \| \| --- \| \| \\| Field label \\| In-app click-through conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app add to cart events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app click-through conversions (add to cart) \| \| Description \| Total number of in-app add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_click_add_to_cart** | | \| Field label \| In-app click-through conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of in-app add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app click-through conversions (add to cart) | | Description | Total number of in-app add to cart events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_click_add_to_cart_value** \| \| --- \| \| \\| Field label \\| In-app click-through order value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app add to cart events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app click-through order value (add to cart) \| \| Description \| Total value of in-app add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_click_add_to_cart_value** | | \| Field label \| In-app click-through order value (add to cart) \| \| --- \| --- \| \| Description \| Total value of in-app add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app click-through order value (add to cart) | | Description | Total value of in-app add to cart events resulting from clicks on your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_inapp_engagement_add_to_cart** \| \| --- \| \| \\| Field label \\| In-app engagement conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app add to cart events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app engagement conversions (add to cart) \| \| Description \| Total number of in-app add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_engagement_add_to_cart** | | \| Field label \| In-app engagement conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of in-app add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app engagement conversions (add to cart) | | Description | Total number of in-app add to cart events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_engagement_add_to_cart_value** \| \| --- \| \| \\| Field label \\| In-app engagement order value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app add to cart events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app engagement order value (add to cart) \| \| Description \| Total value of in-app add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_engagement_add_to_cart_value** | | \| Field label \| In-app engagement order value (add to cart) \| \| --- \| --- \| \| Description \| Total value of in-app add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app engagement order value (add to cart) | | Description | Total value of in-app add to cart events resulting from engagement with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_inapp_view_add_to_cart** \| \| --- \| \| \\| Field label \\| In-app view-through conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app add to cart events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app view-through conversions (add to cart) \| \| Description \| Total number of in-app add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_view_add_to_cart** | | \| Field label \| In-app view-through conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of in-app add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app view-through conversions (add to cart) | | Description | Total number of in-app add to cart events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_view_add_to_cart_value** \| \| --- \| \| \\| Field label \\| In-app view-through order value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app add to cart events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app view-through order value (add to cart) \| \| Description \| Total value of in-app add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_view_add_to_cart_value** | | \| Field label \| In-app view-through order value (add to cart) \| \| --- \| --- \| \| Description \| Total value of in-app add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app view-through order value (add to cart) | | Description | Total value of in-app add to cart events resulting from views of your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_add_to_cart** \| \| --- \| \| \\| Field label \\| Web conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web add to cart events resulting from interactions with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web conversions (add to cart) \| \| Description \| Total number of web add to cart events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_add_to_cart** | | \| Field label \| Web conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of web add to cart events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web conversions (add to cart) | | Description | Total number of web add to cart events resulting from interactions with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Web order value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web add to cart events resulting from interactions with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web order value (add to cart) \| \| Description \| Total value of web add to cart events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_add_to_cart_value** | | \| Field label \| Web order value (add to cart) \| \| --- \| --- \| \| Description \| Total value of web add to cart events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web order value (add to cart) | | Description | Total value of web add to cart events resulting from interactions with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_click_add_to_cart** \| \| --- \| \| \\| Field label \\| Web click-through conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web add to cart events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web click-through conversions (add to cart) \| \| Description \| Total number of web add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_click_add_to_cart** | | \| Field label \| Web click-through conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of web add to cart events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web click-through conversions (add to cart) | | Description | Total number of web add to cart events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_click_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Web click-through order value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web add to cart events resulting from interactions with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web click-through order value (add to cart) \| \| Description \| Total value of web add to cart events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_click_add_to_cart_value** | | \| Field label \| Web click-through order value (add to cart) \| \| --- \| --- \| \| Description \| Total value of web add to cart events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web click-through order value (add to cart) | | Description | Total value of web add to cart events resulting from interactions with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_engagement_add_to_cart** \| \| --- \| \| \\| Field label \\| Web engagement conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web add to cart events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web engagement conversions (add to cart) \| \| Description \| Total number of web add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_engagement_add_to_cart** | | \| Field label \| Web engagement conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of web add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web engagement conversions (add to cart) | | Description | Total number of web add to cart events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_engagement_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Web engagement order value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web add to cart events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web engagement order value (add to cart) \| \| Description \| Total value of web add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_engagement_add_to_cart_value** | | \| Field label \| Web engagement order value (add to cart) \| \| --- \| --- \| \| Description \| Total value of web add to cart events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web engagement order value (add to cart) | | Description | Total value of web add to cart events resulting from engagement with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_view_add_to_cart** \| \| --- \| \| \\| Field label \\| Web view-through conversions (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web add to cart events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web view-through conversions (add to cart) \| \| Description \| Total number of web add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_view_add_to_cart** | | \| Field label \| Web view-through conversions (add to cart) \| \| --- \| --- \| \| Description \| Total number of web add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web view-through conversions (add to cart) | | Description | Total number of web add to cart events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_view_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Web view-through order value (add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web add to cart events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web view-through order value (add to cart) \| \| Description \| Total value of web add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_view_add_to_cart_value** | | \| Field label \| Web view-through order value (add to cart) \| \| --- \| --- \| \| Description \| Total value of web add to cart events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web view-through order value (add to cart) | | Description | Total value of web add to cart events resulting from views of your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_offline_lead_value** \| \| --- \| \| \\| Field label \\| Offline order value (Lead) \\| \\| --- \\| --- \\| \\| Description \\| Total value of offline lead events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Offline order value (Lead) \| \| Description \| Total value of offline lead events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_offline_lead_value** | | \| Field label \| Offline order value (Lead) \| \| --- \| --- \| \| Description \| Total value of offline lead events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Offline order value (Lead) | | Description | Total value of offline lead events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| add_to_cart_cost_per_action** \| \| --- \| \| \\| Field label \\| CPA (Add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per add to cart event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (Add to cart) \| \| Description \| Average cost per add to cart event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | add_to_cart_cost_per_action** | | \| Field label \| CPA (Add to cart) \| \| --- \| --- \| \| Description \| Average cost per add to cart event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (Add to cart) | | Description | Average cost per add to cart event | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| add_to_cart_roas** \| \| --- \| \| \\| Field label \\| ROAS (Add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Average return on ad spend for add to cart events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (Add to cart) \| \| Description \| Average return on ad spend for add to cart events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | add_to_cart_roas** | | \| Field label \| ROAS (Add to cart) \| \| --- \| --- \| \| Description \| Average return on ad spend for add to cart events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS (Add to cart) | | Description | Average return on ad spend for add to cart events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_add_to_cart** \| \| --- \| \| \\| Field label \\| Conversions (Add to Cart) \\| \\| --- \\| --- \\| \\| Description \\| Total number of add to cart events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions (Add to Cart) \| \| Description \| Total number of add to cart events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_add_to_cart** | | \| Field label \| Conversions (Add to Cart) \| \| --- \| --- \| \| Description \| Total number of add to cart events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions (Add to Cart) | | Description | Total number of add to cart events resulting from interactions with your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_add_to_cart_value** \| \| --- \| \| \\| Field label \\| Conversions Value (Add to cart) \\| \\| --- \\| --- \\| \\| Description \\| Total value of add to cart events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversions Value (Add to cart) \| \| Description \| Total value of add to cart events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_add_to_cart_value** | | \| Field label \| Conversions Value (Add to cart) \| \| --- \| --- \| \| Description \| Total value of add to cart events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Conversions Value (Add to cart) | | Description | Total value of add to cart events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### CONVERSIONS APP INSTALL | \| total_click_app_install** \| \| --- \| \| \\| Field label \\| Click-through conversions (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total number of app install events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through conversions (app install) \| \| Description \| Total number of app install events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | total_click_app_install** | | \| Field label \| Click-through conversions (app install) \| \| --- \| --- \| \| Description \| Total number of app install events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through conversions (app install) | | Description | Total number of app install events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_app_install_value** \| \| --- \| \| \\| Field label \\| Click-through value (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total value of app install events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click-through value (app install) \| \| Description \| Total value of app install events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_click_app_install_value** | | \| Field label \| Click-through value (app install) \| \| --- \| --- \| \| Description \| Total value of app install events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Click-through value (app install) | | Description | Total value of app install events resulting from clicks on your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_engagement_app_install** \| \| --- \| \| \\| Field label \\| Engagement conversions (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total number of app install events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement conversions (app install) \| \| Description \| Total number of app install events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_app_install** | | \| Field label \| Engagement conversions (app install) \| \| --- \| --- \| \| Description \| Total number of app install events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagement conversions (app install) | | Description | Total number of app install events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_app_install_value** \| \| --- \| \| \\| Field label \\| Engagement value (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total value of app install events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Engagement value (app install) \| \| Description \| Total value of app install events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_engagement_app_install_value** | | \| Field label \| Engagement value (app install) \| \| --- \| --- \| \| Description \| Total value of app install events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Engagement value (app install) | | Description | Total value of app install events resulting from engagement with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_view_app_install** \| \| --- \| \| \\| Field label \\| View-through conversions (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total number of app install events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions (app install) \| \| Description \| Total number of app install events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_app_install** | | \| Field label \| View-through conversions (app install) \| \| --- \| --- \| \| Description \| Total number of app install events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through conversions (app install) | | Description | Total number of app install events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_app_install_value** \| \| --- \| \| \\| Field label \\| View-through value (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total value of app install events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through value (app install) \| \| Description \| Total value of app install events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_view_app_install_value** | | \| Field label \| View-through value (app install) \| \| --- \| --- \| \| Description \| Total value of app install events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View-through value (app install) | | Description | Total value of app install events resulting from views of your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_app_install_desktop_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| App install desktop action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop app install actions leading to a desktop app install conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App install desktop action to desktop conversion \| \| Description \| Total number of desktop app install actions leading to a desktop app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_app_install_desktop_action_to_desktop_conversion** | | \| Field label \| App install desktop action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of desktop app install actions leading to a desktop app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App install desktop action to desktop conversion | | Description | Total number of desktop app install actions leading to a desktop app install conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_app_install_desktop_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| App install desktop action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop app install actions leading to a mobile app install conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App install desktop action to mobile conversion \| \| Description \| Total number of desktop app install actions leading to a mobile app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_app_install_desktop_action_to_mobile_conversion** | | \| Field label \| App install desktop action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of desktop app install actions leading to a mobile app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App install desktop action to mobile conversion | | Description | Total number of desktop app install actions leading to a mobile app install conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_app_install_desktop_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| App install desktop action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop app install actions leading to a tablet app install conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App install desktop action to tablet conversion \| \| Description \| Total number of desktop app install actions leading to a tablet app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_app_install_desktop_action_to_tablet_conversion** | | \| Field label \| App install desktop action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of desktop app install actions leading to a tablet app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App install desktop action to tablet conversion | | Description | Total number of desktop app install actions leading to a tablet app install conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_app_install_mobile_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| app install mobile action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile app install actions leading to a desktop app install conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| app install mobile action to desktop conversion \| \| Description \| Total number of mobile app install actions leading to a desktop app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_app_install_mobile_action_to_desktop_conversion** | | \| Field label \| app install mobile action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of mobile app install actions leading to a desktop app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | app install mobile action to desktop conversion | | Description | Total number of mobile app install actions leading to a desktop app install conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_app_install_mobile_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| App install mobile action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile app install actions leading to a mobile app install conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App install mobile action to mobile conversion \| \| Description \| Total number of mobile app install actions leading to a mobile app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_app_install_mobile_action_to_mobile_conversion** | | \| Field label \| App install mobile action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of mobile app install actions leading to a mobile app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App install mobile action to mobile conversion | | Description | Total number of mobile app install actions leading to a mobile app install conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_app_install_mobile_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| App install mobile action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile app install actions leading to a tablet app install conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App install mobile action to tablet conversion \| \| Description \| Total number of mobile app install actions leading to a tablet app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_app_install_mobile_action_to_tablet_conversion** | | \| Field label \| App install mobile action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of mobile app install actions leading to a tablet app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App install mobile action to tablet conversion | | Description | Total number of mobile app install actions leading to a tablet app install conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_app_install_tablet_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| App install tablet action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet app install actions leading to a desktop app install conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App install tablet action to desktop conversion \| \| Description \| Total number of tablet app install actions leading to a desktop app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_app_install_tablet_action_to_desktop_conversion** | | \| Field label \| App install tablet action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of tablet app install actions leading to a desktop app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App install tablet action to desktop conversion | | Description | Total number of tablet app install actions leading to a desktop app install conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_app_install_tablet_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| App install tablet action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet app install actions leading to a mobile app install conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App install tablet action to mobile conversion \| \| Description \| Total number of tablet app install actions leading to a mobile app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_app_install_tablet_action_to_mobile_conversion** | | \| Field label \| App install tablet action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of tablet app install actions leading to a mobile app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App install tablet action to mobile conversion | | Description | Total number of tablet app install actions leading to a mobile app install conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_app_install_tablet_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| App install tablet action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet app install actions leading to a tablet app install conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App install tablet action to tablet conversion \| \| Description \| Total number of tablet app install actions leading to a tablet app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_app_install_tablet_action_to_tablet_conversion** | | \| Field label \| App install tablet action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of tablet app install actions leading to a tablet app install conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App install tablet action to tablet conversion | | Description | Total number of tablet app install actions leading to a tablet app install conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| inapp_app_install_cost_per_action** \| \| --- \| \| \\| Field label \\| In-app CPA (app install) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per in-app app install events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app CPA (app install) \| \| Description \| Average cost per in-app app install events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | inapp_app_install_cost_per_action** | | \| Field label \| In-app CPA (app install) \| \| --- \| --- \| \| Description \| Average cost per in-app app install events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app CPA (app install) | | Description | Average cost per in-app app install events | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| inapp_app_install_roas** \| \| --- \| \| \\| Field label \\| In-app ROAS (App install) \\| \\| --- \\| --- \\| \\| Description \\| Average return on ad spend for in-app app install events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ROAS (App install) \| \| Description \| Average return on ad spend for in-app app install events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | inapp_app_install_roas** | | \| Field label \| In-app ROAS (App install) \| \| --- \| --- \| \| Description \| Average return on ad spend for in-app app install events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | In-app ROAS (App install) | | Description | Average return on ad spend for in-app app install events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_inapp_app_install** \| \| --- \| \| \\| Field label \\| In-app conversions (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app app install events resulting from interactions with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app conversions (app install) \| \| Description \| Total number of in-app app install events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_app_install** | | \| Field label \| In-app conversions (app install) \| \| --- \| --- \| \| Description \| Total number of in-app app install events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app conversions (app install) | | Description | Total number of in-app app install events resulting from interactions with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_app_install_value** \| \| --- \| \| \\| Field label \\| In-app order value (App install) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app app install events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app order value (App install) \| \| Description \| Total value of in-app app install events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_app_install_value** | | \| Field label \| In-app order value (App install) \| \| --- \| --- \| \| Description \| Total value of in-app app install events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app order value (App install) | | Description | Total value of in-app app install events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_inapp_click_app_install** \| \| --- \| \| \\| Field label \\| In-app click-through conversions (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app app install events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app click-through conversions (app install) \| \| Description \| Total number of in-app app install events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_click_app_install** | | \| Field label \| In-app click-through conversions (app install) \| \| --- \| --- \| \| Description \| Total number of in-app app install events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app click-through conversions (app install) | | Description | Total number of in-app app install events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_click_app_install_value** \| \| --- \| \| \\| Field label \\| In-app click-through order value (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app app install events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app click-through order value (app install) \| \| Description \| Total value of in-app app install events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_click_app_install_value** | | \| Field label \| In-app click-through order value (app install) \| \| --- \| --- \| \| Description \| Total value of in-app app install events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app click-through order value (app install) | | Description | Total value of in-app app install events resulting from clicks on your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_inapp_engagement_app_install** \| \| --- \| \| \\| Field label \\| In-app engagement conversions (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app app install events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app engagement conversions (app install) \| \| Description \| Total number of in-app app install events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_engagement_app_install** | | \| Field label \| In-app engagement conversions (app install) \| \| --- \| --- \| \| Description \| Total number of in-app app install events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app engagement conversions (app install) | | Description | Total number of in-app app install events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_engagement_app_install_value** \| \| --- \| \| \\| Field label \\| In-app engagement order value (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app app install events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app engagement order value (app install) \| \| Description \| Total value of in-app app install events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_engagement_app_install_value** | | \| Field label \| In-app engagement order value (app install) \| \| --- \| --- \| \| Description \| Total value of in-app app install events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app engagement order value (app install) | | Description | Total value of in-app app install events resulting from engagement with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_inapp_view_app_install** \| \| --- \| \| \\| Field label \\| In-app view-through conversions (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app app install events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app view-through conversions (app install) \| \| Description \| Total number of in-app app install events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_view_app_install** | | \| Field label \| In-app view-through conversions (app install) \| \| --- \| --- \| \| Description \| Total number of in-app app install events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app view-through conversions (app install) | | Description | Total number of in-app app install events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_view_app_install_value** \| \| --- \| \| \\| Field label \\| In-app view-through order value (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app app install events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app view-through order value (app install) \| \| Description \| Total value of in-app app install events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_view_app_install_value** | | \| Field label \| In-app view-through order value (app install) \| \| --- \| --- \| \| Description \| Total value of in-app app install events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app view-through order value (app install) | | Description | Total value of in-app app install events resulting from views of your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_app_install** \| \| --- \| \| \\| Field label \\| Conversions (app install) \\| \\| --- \\| --- \\| \\| Description \\| Total number of app install events resulting from interactions with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions (app install) \| \| Description \| Total number of app install events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_app_install** | | \| Field label \| Conversions (app install) \| \| --- \| --- \| \| Description \| Total number of app install events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions (app install) | | Description | Total number of app install events resulting from interactions with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_app_install_value** \| \| --- \| \| \\| Field label \\| Order value (App install) \\| \\| --- \\| --- \\| \\| Description \\| Total value of app install events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Order value (App install) \| \| Description \| Total value of app install events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_app_install_value** | | \| Field label \| Order value (App install) \| \| --- \| --- \| \| Description \| Total value of app install events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Order value (App install) | | Description | Total value of app install events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| app_install_cost_per_action** \| \| --- \| \| \\| Field label \\| CPA (app install) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per app install events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (app install) \| \| Description \| Average cost per app install events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | app_install_cost_per_action** | | \| Field label \| CPA (app install) \| \| --- \| --- \| \| Description \| Average cost per app install events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (app install) | | Description | Average cost per app install events | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### CONVERSIONS CHECKOUT | \| total_click_checkout** \| \| --- \| \| \\| Field label \\| Click-through conversions (checkout) \\| \\| --- \\| --- \\| \\| Description \\| Checkouts that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through conversions (checkout) \| \| Description \| Checkouts that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | total_click_checkout** | | \| Field label \| Click-through conversions (checkout) \| \| --- \| --- \| \| Description \| Checkouts that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through conversions (checkout) | | Description | Checkouts that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_checkout** \| \| --- \| \| \\| Field label \\| View-through conversions (checkout) \\| \\| --- \\| --- \\| \\| Description \\| Checkouts that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions (checkout) \| \| Description \| Checkouts that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_checkout** | | \| Field label \| View-through conversions (checkout) \| \| --- \| --- \| \| Description \| Checkouts that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through conversions (checkout) | | Description | Checkouts that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_checkout_quantity** \| \| --- \| \| \\| Field label \\| Click-through order quantity (checkout) \\| \\| --- \\| --- \\| \\| Description \\| Clicks checkout quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through order quantity (checkout) \| \| Description \| Clicks checkout quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_click_checkout_quantity** | | \| Field label \| Click-through order quantity (checkout) \| \| --- \| --- \| \| Description \| Clicks checkout quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through order quantity (checkout) | | Description | Clicks checkout quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_checkout_value** \| \| --- \| \| \\| Field label \\| Click-through order value (checkout) \\| \\| --- \\| --- \\| \\| Description \\| Clicks checkout value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click-through order value (checkout) \| \| Description \| Clicks checkout value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_click_checkout_value** | | \| Field label \| Click-through order value (checkout) \| \| --- \| --- \| \| Description \| Clicks checkout value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Click-through order value (checkout) | | Description | Clicks checkout value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_engagement_checkout** \| \| --- \| \| \\| Field label \\| Engagement conversions (checkout) \\| \\| --- \\| --- \\| \\| Description \\| Engagements checkout \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement conversions (checkout) \| \| Description \| Engagements checkout \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_checkout** | | \| Field label \| Engagement conversions (checkout) \| \| --- \| --- \| \| Description \| Engagements checkout \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagement conversions (checkout) | | Description | Engagements checkout | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_checkout_quantity** \| \| --- \| \| \\| Field label \\| Engagement order quantity (checkout) \\| \\| --- \\| --- \\| \\| Description \\| Engagements checkout quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement order quantity (checkout) \| \| Description \| Engagements checkout quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_checkout_quantity** | | \| Field label \| Engagement order quantity (checkout) \| \| --- \| --- \| \| Description \| Engagements checkout quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagement order quantity (checkout) | | Description | Engagements checkout quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_checkout_value** \| \| --- \| \| \\| Field label \\| Engagement order value (checkout) \\| \\| --- \\| --- \\| \\| Description \\| Engagements checkout value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Engagement order value (checkout) \| \| Description \| Engagements checkout value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_engagement_checkout_value** | | \| Field label \| Engagement order value (checkout) \| \| --- \| --- \| \| Description \| Engagements checkout value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Engagement order value (checkout) | | Description | Engagements checkout value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_view_checkout_quantity** \| \| --- \| \| \\| Field label \\| View-through order quantity (checkout) \\| \\| --- \\| --- \\| \\| Description \\| Views checkout quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through order quantity (checkout) \| \| Description \| Views checkout quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_checkout_quantity** | | \| Field label \| View-through order quantity (checkout) \| \| --- \| --- \| \| Description \| Views checkout quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through order quantity (checkout) | | Description | Views checkout quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_checkout_value** \| \| --- \| \| \\| Field label \\| View-through order value (checkout) \\| \\| --- \\| --- \\| \\| Description \\| Views checkout value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through order value (checkout) \| \| Description \| Views checkout value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_view_checkout_value** | | \| Field label \| View-through order value (checkout) \| \| --- \| --- \| \| Description \| Views checkout value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View-through order value (checkout) | | Description | Views checkout value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_checkout_desktop_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Checkouts desktop action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Checkouts desktop action to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts desktop action to desktop conversion \| \| Description \| Checkouts desktop action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_checkout_desktop_action_to_desktop_conversion** | | \| Field label \| Checkouts desktop action to desktop conversion \| \| --- \| --- \| \| Description \| Checkouts desktop action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Checkouts desktop action to desktop conversion | | Description | Checkouts desktop action to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_checkout_desktop_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Checkouts desktop action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Checkouts desktop action to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts desktop action to mobile conversion \| \| Description \| Checkouts desktop action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_checkout_desktop_action_to_mobile_conversion** | | \| Field label \| Checkouts desktop action to mobile conversion \| \| --- \| --- \| \| Description \| Checkouts desktop action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Checkouts desktop action to mobile conversion | | Description | Checkouts desktop action to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_checkout_desktop_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Checkouts desktop action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Checkouts desktop action to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts desktop action to tablet conversion \| \| Description \| Checkouts desktop action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_checkout_desktop_action_to_tablet_conversion** | | \| Field label \| Checkouts desktop action to tablet conversion \| \| --- \| --- \| \| Description \| Checkouts desktop action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Checkouts desktop action to tablet conversion | | Description | Checkouts desktop action to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_checkout_mobile_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Checkouts mobile action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Checkouts mobile action to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts mobile action to desktop conversion \| \| Description \| Checkouts mobile action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_checkout_mobile_action_to_desktop_conversion** | | \| Field label \| Checkouts mobile action to desktop conversion \| \| --- \| --- \| \| Description \| Checkouts mobile action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Checkouts mobile action to desktop conversion | | Description | Checkouts mobile action to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_checkout_mobile_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Checkouts mobile action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Checkouts mobile action to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts mobile action to mobile conversion \| \| Description \| Checkouts mobile action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_checkout_mobile_action_to_mobile_conversion** | | \| Field label \| Checkouts mobile action to mobile conversion \| \| --- \| --- \| \| Description \| Checkouts mobile action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Checkouts mobile action to mobile conversion | | Description | Checkouts mobile action to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_checkout_mobile_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Checkouts mobile action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Checkouts mobile action to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts mobile action to tablet conversion \| \| Description \| Checkouts mobile action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_checkout_mobile_action_to_tablet_conversion** | | \| Field label \| Checkouts mobile action to tablet conversion \| \| --- \| --- \| \| Description \| Checkouts mobile action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Checkouts mobile action to tablet conversion | | Description | Checkouts mobile action to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_checkout_tablet_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Checkouts tablet action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Checkouts tablet action to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts tablet action to desktop conversion \| \| Description \| Checkouts tablet action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_checkout_tablet_action_to_desktop_conversion** | | \| Field label \| Checkouts tablet action to desktop conversion \| \| --- \| --- \| \| Description \| Checkouts tablet action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Checkouts tablet action to desktop conversion | | Description | Checkouts tablet action to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_checkout_tablet_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Checkouts tablet action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Checkouts tablet action to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts tablet action to mobile conversion \| \| Description \| Checkouts tablet action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_checkout_tablet_action_to_mobile_conversion** | | \| Field label \| Checkouts tablet action to mobile conversion \| \| --- \| --- \| \| Description \| Checkouts tablet action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Checkouts tablet action to mobile conversion | | Description | Checkouts tablet action to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_checkout_tablet_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Checkouts tablet action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Checkouts tablet action to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts tablet action to tablet conversion \| \| Description \| Checkouts tablet action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_checkout_tablet_action_to_tablet_conversion** | | \| Field label \| Checkouts tablet action to tablet conversion \| \| --- \| --- \| \| Description \| Checkouts tablet action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Checkouts tablet action to tablet conversion | | Description | Checkouts tablet action to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_signup** \| \| --- \| \| \\| Field label \\| Web conversions (Signup) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web signup events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web conversions (Signup) \| \| Description \| Total number of web signup events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_signup** | | \| Field label \| Web conversions (Signup) \| \| --- \| --- \| \| Description \| Total number of web signup events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web conversions (Signup) | | Description | Total number of web signup events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_signup_value** \| \| --- \| \| \\| Field label \\| Web order value (Signup) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web signup events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web order value (Signup) \| \| Description \| Total value of web signup events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_signup_value** | | \| Field label \| Web order value (Signup) \| \| --- \| --- \| \| Description \| Total value of web signup events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web order value (Signup) | | Description | Total value of web signup events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_page_visit** \| \| --- \| \| \\| Field label \\| Web conversions (Page visit) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web page visit events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web conversions (Page visit) \| \| Description \| Total number of web page visit events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_page_visit** | | \| Field label \| Web conversions (Page visit) \| \| --- \| --- \| \| Description \| Total number of web page visit events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web conversions (Page visit) | | Description | Total number of web page visit events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_page_visit_value** \| \| --- \| \| \\| Field label \\| Web order value (Page visit) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web page visit events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web order value (Page visit) \| \| Description \| Total value of web page visit events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_page_visit_value** | | \| Field label \| Web order value (Page visit) \| \| --- \| --- \| \| Description \| Total value of web page visit events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web order value (Page visit) | | Description | Total value of web page visit events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| web_page_visit_roas** \| \| --- \| \| \\| Field label \\| Web ROAS (Page visit) \\| \\| --- \\| --- \\| \\| Description \\| Average return on ad spend for web page visit events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Web ROAS (Page visit) \| \| Description \| Average return on ad spend for web page visit events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | web_page_visit_roas** | | \| Field label \| Web ROAS (Page visit) \| \| --- \| --- \| \| Description \| Average return on ad spend for web page visit events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Web ROAS (Page visit) | | Description | Average return on ad spend for web page visit events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| web_page_visit_cost_per_action** \| \| --- \| \| \\| Field label \\| Web CPA (Page visit) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per web page visit event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web CPA (Page visit) \| \| Description \| Average cost per web page visit event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | web_page_visit_cost_per_action** | | \| Field label \| Web CPA (Page visit) \| \| --- \| --- \| \| Description \| Average cost per web page visit event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web CPA (Page visit) | | Description | Average cost per web page visit event | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_custom** \| \| --- \| \| \\| Field label \\| Web conversions (Custom) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web custom events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web conversions (Custom) \| \| Description \| Total number of web custom events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_custom** | | \| Field label \| Web conversions (Custom) \| \| --- \| --- \| \| Description \| Total number of web custom events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web conversions (Custom) | | Description | Total number of web custom events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_custom_value** \| \| --- \| \| \\| Field label \\| Web order value (Custom) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web custom events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web order value (Custom) \| \| Description \| Total value of web custom events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_custom_value** | | \| Field label \| Web order value (Custom) \| \| --- \| --- \| \| Description \| Total value of web custom events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web order value (Custom) | | Description | Total value of web custom events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_checkout** \| \| --- \| \| \\| Field label \\| Web conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web checkout events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web conversions (Checkout) \| \| Description \| Total number of web checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_checkout** | | \| Field label \| Web conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of web checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web conversions (Checkout) | | Description | Total number of web checkout events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_checkout_value** \| \| --- \| \| \\| Field label \\| Web order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web checkout events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web order value (Checkout) \| \| Description \| Total value of web checkout events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_checkout_value** | | \| Field label \| Web order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of web checkout events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web order value (Checkout) | | Description | Total value of web checkout events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| web_checkout_cost_per_action** \| \| --- \| \| \\| Field label \\| Web CPA (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per web checkout event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web CPA (Checkout) \| \| Description \| Average cost per web checkout event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | web_checkout_cost_per_action** | | \| Field label \| Web CPA (Checkout) \| \| --- \| --- \| \| Description \| Average cost per web checkout event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web CPA (Checkout) | | Description | Average cost per web checkout event | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_click_checkout** \| \| --- \| \| \\| Field label \\| Web click-through conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web checkout events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web click-through conversions (Checkout) \| \| Description \| Total number of web checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_click_checkout** | | \| Field label \| Web click-through conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of web checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web click-through conversions (Checkout) | | Description | Total number of web checkout events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_click_checkout_value** \| \| --- \| \| \\| Field label \\| Web click-through order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web checkout events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web click-through order value (Checkout) \| \| Description \| Total value of web checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_click_checkout_value** | | \| Field label \| Web click-through order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of web checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web click-through order value (Checkout) | | Description | Total value of web checkout events resulting from clicks on your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_engagement_checkout** \| \| --- \| \| \\| Field label \\| Web engagement conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web engagement conversions (Checkout) \| \| Description \| Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_engagement_checkout** | | \| Field label \| Web engagement conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web engagement conversions (Checkout) | | Description | Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_engagement_checkout_value** \| \| --- \| \| \\| Field label \\| Web engagement order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web engagement order value (Checkout) \| \| Description \| Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_engagement_checkout_value** | | \| Field label \| Web engagement order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web engagement order value (Checkout) | | Description | Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_view_checkout** \| \| --- \| \| \\| Field label \\| Web view-through conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web checkout events resulting from views of your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web view-through conversions (Checkout) \| \| Description \| Total number of web checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_view_checkout** | | \| Field label \| Web view-through conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of web checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web view-through conversions (Checkout) | | Description | Total number of web checkout events resulting from views of your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_view_checkout_value** \| \| --- \| \| \\| Field label \\| Web view-through order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web checkout events resulting from views of your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web view-through order value (Checkout) \| \| Description \| Total value of web checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_view_checkout_value** | | \| Field label \| Web view-through order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of web checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web view-through order value (Checkout) | | Description | Total value of web checkout events resulting from views of your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| web_checkout_roas** \| \| --- \| \| \\| Field label \\| Web ROAS (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Average return on ad spend for web checkout events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Web ROAS (Checkout) \| \| Description \| Average return on ad spend for web checkout events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | web_checkout_roas** | | \| Field label \| Web ROAS (Checkout) \| \| --- \| --- \| \| Description \| Average return on ad spend for web checkout events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Web ROAS (Checkout) | | Description | Average return on ad spend for web checkout events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| inapp_checkout_cost_per_action** \| \| --- \| \| \\| Field label \\| In-app CPA (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per in-app checkout event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app CPA (Checkout) \| \| Description \| Average cost per in-app checkout event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | inapp_checkout_cost_per_action** | | \| Field label \| In-app CPA (Checkout) \| \| --- \| --- \| \| Description \| Average cost per in-app checkout event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app CPA (Checkout) | | Description | Average cost per in-app checkout event | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| inapp_checkout_roas** \| \| --- \| \| \\| Field label \\| In-app ROAS (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Average return on ad spend for in-app checkout events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ROAS (Checkout) \| \| Description \| Average return on ad spend for in-app checkout events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | inapp_checkout_roas** | | \| Field label \| In-app ROAS (Checkout) \| \| --- \| --- \| \| Description \| Average return on ad spend for in-app checkout events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | In-app ROAS (Checkout) | | Description | Average return on ad spend for in-app checkout events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_inapp_checkout** \| \| --- \| \| \\| Field label \\| In-app conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app checkout events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app conversions (Checkout) \| \| Description \| Total number of in-app checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_checkout** | | \| Field label \| In-app conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of in-app checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app conversions (Checkout) | | Description | Total number of in-app checkout events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_checkout_value** \| \| --- \| \| \\| Field label \\| In-app order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app checkout events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app order value (Checkout) \| \| Description \| Total value of in-app checkout events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_checkout_value** | | \| Field label \| In-app order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of in-app checkout events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app order value (Checkout) | | Description | Total value of in-app checkout events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_inapp_click_checkout** \| \| --- \| \| \\| Field label \\| In-app click-through conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app checkout events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app click-through conversions (Checkout) \| \| Description \| Total number of in-app checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_click_checkout** | | \| Field label \| In-app click-through conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of in-app checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app click-through conversions (Checkout) | | Description | Total number of in-app checkout events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_click_checkout_value** \| \| --- \| \| \\| Field label \\| In-app click-through order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app checkout events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app click-through order value (Checkout) \| \| Description \| Total value of in-app checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_click_checkout_value** | | \| Field label \| In-app click-through order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of in-app checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app click-through order value (Checkout) | | Description | Total value of in-app checkout events resulting from clicks on your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_inapp_engagement_checkout** \| \| --- \| \| \\| Field label \\| In-app engagement conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app engagement conversions (Checkout) \| \| Description \| Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_engagement_checkout** | | \| Field label \| In-app engagement conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app engagement conversions (Checkout) | | Description | Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_engagement_checkout_value** \| \| --- \| \| \\| Field label \\| In-app engagement order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app engagement order value (Checkout) \| \| Description \| Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_engagement_checkout_value** | | \| Field label \| In-app engagement order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app engagement order value (Checkout) | | Description | Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_inapp_view_checkout** \| \| --- \| \| \\| Field label \\| In-app view-through conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app checkout events resulting from views of your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app view-through conversions (Checkout) \| \| Description \| Total number of in-app checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_view_checkout** | | \| Field label \| In-app view-through conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of in-app checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app view-through conversions (Checkout) | | Description | Total number of in-app checkout events resulting from views of your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_view_checkout_value** \| \| --- \| \| \\| Field label \\| In-app view-through order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app checkout events resulting from views of your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app view-through order value (Checkout) \| \| Description \| Total value of in-app checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_view_checkout_value** | | \| Field label \| In-app view-through order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of in-app checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app view-through order value (Checkout) | | Description | Total value of in-app checkout events resulting from views of your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_inapp_signup** \| \| --- \| \| \\| Field label \\| In-app conversions (Signup) \\| \\| --- \\| --- \\| \\| Description \\| Total number of in-app signup events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app conversions (Signup) \| \| Description \| Total number of in-app signup events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_inapp_signup** | | \| Field label \| In-app conversions (Signup) \| \| --- \| --- \| \| Description \| Total number of in-app signup events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app conversions (Signup) | | Description | Total number of in-app signup events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_inapp_signup_value** \| \| --- \| \| \\| Field label \\| In-app order value (Signup) \\| \\| --- \\| --- \\| \\| Description \\| Total value of in-app signup events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| In-app order value (Signup) \| \| Description \| Total value of in-app signup events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_inapp_signup_value** | | \| Field label \| In-app order value (Signup) \| \| --- \| --- \| \| Description \| Total value of in-app signup events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | In-app order value (Signup) | | Description | Total value of in-app signup events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_offline_checkout** \| \| --- \| \| \\| Field label \\| Offline conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of offline checkout events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline conversions (Checkout) \| \| Description \| Total number of offline checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_offline_checkout** | | \| Field label \| Offline conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of offline checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Offline conversions (Checkout) | | Description | Total number of offline checkout events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_offline_checkout_value** \| \| --- \| \| \\| Field label \\| Offline order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of offline checkout events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Offline order value (Checkout) \| \| Description \| Total value of offline checkout events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_offline_checkout_value** | | \| Field label \| Offline order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of offline checkout events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Offline order value (Checkout) | | Description | Total value of offline checkout events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| offline_checkout_cost_per_action** \| \| --- \| \| \\| Field label \\| Offline CPA (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per offline checkout event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Offline CPA (Checkout) \| \| Description \| Average cost per offline checkout event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | offline_checkout_cost_per_action** | | \| Field label \| Offline CPA (Checkout) \| \| --- \| --- \| \| Description \| Average cost per offline checkout event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Offline CPA (Checkout) | | Description | Average cost per offline checkout event | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_offline_custom** \| \| --- \| \| \\| Field label \\| Offline conversions (Custom) \\| \\| --- \\| --- \\| \\| Description \\| Total number of offline custom events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline conversions (Custom) \| \| Description \| Total number of offline custom events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_offline_custom** | | \| Field label \| Offline conversions (Custom) \| \| --- \| --- \| \| Description \| Total number of offline custom events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Offline conversions (Custom) | | Description | Total number of offline custom events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_offline_custom_value** \| \| --- \| \| \\| Field label \\| Offline order value (Custom) \\| \\| --- \\| --- \\| \\| Description \\| Total value of offline custom events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Offline order value (Custom) \| \| Description \| Total value of offline custom events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_offline_custom_value** | | \| Field label \| Offline order value (Custom) \| \| --- \| --- \| \| Description \| Total value of offline custom events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Offline order value (Custom) | | Description | Total value of offline custom events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| offline_checkout_roas** \| \| --- \| \| \\| Field label \\| Offline ROAS (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Average return on ad spend for offline checkout events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline ROAS (Checkout) \| \| Description \| Average return on ad spend for offline checkout events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | offline_checkout_roas** | | \| Field label \| Offline ROAS (Checkout) \| \| --- \| --- \| \| Description \| Average return on ad spend for offline checkout events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Offline ROAS (Checkout) | | Description | Average return on ad spend for offline checkout events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_offline_lead** \| \| --- \| \| \\| Field label \\| Offline conversions (Lead) \\| \\| --- \\| --- \\| \\| Description \\| Total number of offline lead events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline conversions (Lead) \| \| Description \| Total number of offline lead events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_offline_lead** | | \| Field label \| Offline conversions (Lead) \| \| --- \| --- \| \| Description \| Total number of offline lead events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Offline conversions (Lead) | | Description | Total number of offline lead events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_offline_signup** \| \| --- \| \| \\| Field label \\| Offline conversions (Signup) \\| \\| --- \\| --- \\| \\| Description \\| Total number of offline signup events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline conversions (Signup) \| \| Description \| Total number of offline signup events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_offline_signup** | | \| Field label \| Offline conversions (Signup) \| \| --- \| --- \| \| Description \| Total number of offline signup events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Offline conversions (Signup) | | Description | Total number of offline signup events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_offline_signup_value** \| \| --- \| \| \\| Field label \\| Offline order value (Signup) \\| \\| --- \\| --- \\| \\| Description \\| Total value of offline signup events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Offline order value (Signup) \| \| Description \| Total value of offline signup events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_offline_signup_value** | | \| Field label \| Offline order value (Signup) \| \| --- \| --- \| \| Description \| Total value of offline signup events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Offline order value (Signup) | | Description | Total value of offline signup events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_checkout** \| \| --- \| \| \\| Field label \\| Conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of checkout events that resulted from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions (Checkout) \| \| Description \| Total number of checkout events that resulted from interactions with your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_checkout** | | \| Field label \| Conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of checkout events that resulted from interactions with your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions (Checkout) | | Description | Total number of checkout events that resulted from interactions with your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_checkout_value** \| \| --- \| \| \\| Field label \\| Conversions Value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of checkout events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversions Value (Checkout) \| \| Description \| Total value of checkout events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_checkout_value** | | \| Field label \| Conversions Value (Checkout) \| \| --- \| --- \| \| Description \| Total value of checkout events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Conversions Value (Checkout) | | Description | Total value of checkout events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| checkout_roas** \| \| --- \| \| \\| Field label \\| ROAS (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Average return on ad spend for checkout events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (Checkout) \| \| Description \| Average return on ad spend for checkout events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | checkout_roas** | | \| Field label \| ROAS (Checkout) \| \| --- \| --- \| \| Description \| Average return on ad spend for checkout events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS (Checkout) | | Description | Average return on ad spend for checkout events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| checkout_cost_per_action** \| \| --- \| \| \\| Field label \\| CPA (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per checkout event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (Checkout) \| \| Description \| Average cost per checkout event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | checkout_cost_per_action** | | \| Field label \| CPA (Checkout) \| \| --- \| --- \| \| Description \| Average cost per checkout event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (Checkout) | | Description | Average cost per checkout event | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_custom** \| \| --- \| \| \\| Field label \\| Conversions (Custom) \\| \\| --- \\| --- \\| \\| Description \\| Total number of custom events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions (Custom) \| \| Description \| Total number of custom events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_custom** | | \| Field label \| Conversions (Custom) \| \| --- \| --- \| \| Description \| Total number of custom events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions (Custom) | | Description | Total number of custom events resulting from interactions with your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_custom_value** \| \| --- \| \| \\| Field label \\| Conversion value (Custom) \\| \\| --- \\| --- \\| \\| Description \\| Total value of custom events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion value (Custom) \| \| Description \| Total value of custom events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_custom_value** | | \| Field label \| Conversion value (Custom) \| \| --- \| --- \| \| Description \| Total value of custom events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Conversion value (Custom) | | Description | Total value of custom events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| custom_cost_per_action** \| \| --- \| \| \\| Field label \\| CPA (Custom) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per custom event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (Custom) \| \| Description \| Average cost per custom event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | custom_cost_per_action** | | \| Field label \| CPA (Custom) \| \| --- \| --- \| \| Description \| Average cost per custom event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (Custom) | | Description | Average cost per custom event | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| custom_roas** \| \| --- \| \| \\| Field label \\| ROAS (Custom) \\| \\| --- \\| --- \\| \\| Description \\| Average return on spend for custom events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (Custom) \| \| Description \| Average return on spend for custom events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | custom_roas** | | \| Field label \| ROAS (Custom) \| \| --- \| --- \| \| Description \| Average return on spend for custom events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS (Custom) | | Description | Average return on spend for custom events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_lead_value** \| \| --- \| \| \\| Field label \\| Conversion value (Lead) \\| \\| --- \\| --- \\| \\| Description \\| Total value of lead events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion value (Lead) \| \| Description \| Total value of lead events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_lead_value** | | \| Field label \| Conversion value (Lead) \| \| --- \| --- \| \| Description \| Total value of lead events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Conversion value (Lead) | | Description | Total value of lead events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| lead_cost_per_action** \| \| --- \| \| \\| Field label \\| CPA (Lead) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per lead event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (Lead) \| \| Description \| Average cost per lead event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | lead_cost_per_action** | | \| Field label \| CPA (Lead) \| \| --- \| --- \| \| Description \| Average cost per lead event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (Lead) | | Description | Average cost per lead event | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| lead_roas** \| \| --- \| \| \\| Field label \\| ROAS (Lead) \\| \\| --- \\| --- \\| \\| Description \\| Average return on ad spend for lead events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (Lead) \| \| Description \| Average return on ad spend for lead events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | lead_roas** | | \| Field label \| ROAS (Lead) \| \| --- \| --- \| \| Description \| Average return on ad spend for lead events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS (Lead) | | Description | Average return on ad spend for lead events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_offline_click_checkout** \| \| --- \| \| \\| Field label \\| Offline click-through conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of offline checkout events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline click-through conversions (Checkout) \| \| Description \| Total number of offline checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_offline_click_checkout** | | \| Field label \| Offline click-through conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of offline checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Offline click-through conversions (Checkout) | | Description | Total number of offline checkout events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_offline_click_checkout_value** \| \| --- \| \| \\| Field label \\| Offline click-through order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of offline checkout events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Offline click-through order value (Checkout) \| \| Description \| Total value of offline checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_offline_click_checkout_value** | | \| Field label \| Offline click-through order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of offline checkout events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Offline click-through order value (Checkout) | | Description | Total value of offline checkout events resulting from clicks on your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_offline_engagement_checkout** \| \| --- \| \| \\| Field label \\| Offline engagement conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline engagement conversions (Checkout) \| \| Description \| Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_offline_engagement_checkout** | | \| Field label \| Offline engagement conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Offline engagement conversions (Checkout) | | Description | Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_offline_engagement_checkout_value** \| \| --- \| \| \\| Field label \\| Offline engagement order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Offline engagement order value (Checkout) \| \| Description \| Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_offline_engagement_checkout_value** | | \| Field label \| Offline engagement order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Offline engagement order value (Checkout) | | Description | Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_offline_view_checkout** \| \| --- \| \| \\| Field label \\| Offline view-through conversions (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total number of offline checkout events resulting from views of your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline view-through conversions (Checkout) \| \| Description \| Total number of offline checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_offline_view_checkout** | | \| Field label \| Offline view-through conversions (Checkout) \| \| --- \| --- \| \| Description \| Total number of offline checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Offline view-through conversions (Checkout) | | Description | Total number of offline checkout events resulting from views of your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_offline_view_checkout_value** \| \| --- \| \| \\| Field label \\| Offline view-through order value (Checkout) \\| \\| --- \\| --- \\| \\| Description \\| Total value of offline checkout events resulting from views of your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Offline view-through order value (Checkout) \| \| Description \| Total value of offline checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_offline_view_checkout_value** | | \| Field label \| Offline view-through order value (Checkout) \| \| --- \| --- \| \| Description \| Total value of offline checkout events resulting from views of your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Offline view-through order value (Checkout) | | Description | Total value of offline checkout events resulting from views of your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_signup_value** \| \| --- \| \| \\| Field label \\| Conversion value (Signup) \\| \\| --- \\| --- \\| \\| Description \\| Total value of signup events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion value (Signup) \| \| Description \| Total value of signup events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_signup_value** | | \| Field label \| Conversion value (Signup) \| \| --- \| --- \| \| Description \| Total value of signup events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Conversion value (Signup) | | Description | Total value of signup events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| signup_cost_per_action** \| \| --- \| \| \\| Field label \\| CPA (Signup) \\| \\| --- \\| --- \\| \\| Description \\| SIGNUP_COST_PER_ACTION \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (Signup) \| \| Description \| SIGNUP_COST_PER_ACTION \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | signup_cost_per_action** | | \| Field label \| CPA (Signup) \| \| --- \| --- \| \| Description \| SIGNUP_COST_PER_ACTION \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (Signup) | | Description | SIGNUP_COST_PER_ACTION | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| signup_roas** \| \| --- \| \| \\| Field label \\| ROAS (Signup) \\| \\| --- \\| --- \\| \\| Description \\| Average return on ad spend for signup events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (Signup) \| \| Description \| Average return on ad spend for signup events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | signup_roas** | | \| Field label \| ROAS (Signup) \| \| --- \| --- \| \| Description \| Average return on ad spend for signup events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS (Signup) | | Description | Average return on ad spend for signup events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### CONVERSIONS CUSTOM | \| total_click_custom** \| \| --- \| \| \\| Field label \\| Click-through conversions (custom) \\| \\| --- \\| --- \\| \\| Description \\| Custom conversions that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through conversions (custom) \| \| Description \| Custom conversions that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | total_click_custom** | | \| Field label \| Click-through conversions (custom) \| \| --- \| --- \| \| Description \| Custom conversions that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through conversions (custom) | | Description | Custom conversions that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_custom** \| \| --- \| \| \\| Field label \\| Engagement conversions (custom) \\| \\| --- \\| --- \\| \\| Description \\| Custom conversions that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement conversions (custom) \| \| Description \| Custom conversions that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_custom** | | \| Field label \| Engagement conversions (custom) \| \| --- \| --- \| \| Description \| Custom conversions that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagement conversions (custom) | | Description | Custom conversions that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_custom** \| \| --- \| \| \\| Field label \\| View-through conversions (custom) \\| \\| --- \\| --- \\| \\| Description \\| Custom conversions that can be traced back to when somebody saw your promoted Pin \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions (custom) \| \| Description \| Custom conversions that can be traced back to when somebody saw your promoted Pin \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_custom** | | \| Field label \| View-through conversions (custom) \| \| --- \| --- \| \| Description \| Custom conversions that can be traced back to when somebody saw your promoted Pin \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through conversions (custom) | | Description | Custom conversions that can be traced back to when somebody saw your promoted Pin | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_custom_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from custom - clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks custom quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from custom - clicks \| \| Description \| Clicks custom quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_click_custom_quantity** | | \| Field label \| Conversion quantity from custom - clicks \| \| --- \| --- \| \| Description \| Clicks custom quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from custom - clicks | | Description | Clicks custom quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_custom_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from custom - views \\| \\| --- \\| --- \\| \\| Description \\| Views custom quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from custom - views \| \| Description \| Views custom quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_custom_quantity** | | \| Field label \| Conversion quantity from custom - views \| \| --- \| --- \| \| Description \| Views custom quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from custom - views | | Description | Views custom quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_custom_desktop_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Custom desktop actions to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Custom desktop actions to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom desktop actions to desktop conversion \| \| Description \| Custom desktop actions to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_custom_desktop_action_to_desktop_conversion** | | \| Field label \| Custom desktop actions to desktop conversion \| \| --- \| --- \| \| Description \| Custom desktop actions to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom desktop actions to desktop conversion | | Description | Custom desktop actions to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_custom_desktop_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Custom desktop actions to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Custom desktop actions to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom desktop actions to mobile conversion \| \| Description \| Custom desktop actions to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_custom_desktop_action_to_mobile_conversion** | | \| Field label \| Custom desktop actions to mobile conversion \| \| --- \| --- \| \| Description \| Custom desktop actions to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom desktop actions to mobile conversion | | Description | Custom desktop actions to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_custom_desktop_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Custom desktop actions to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Custom desktop actions to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom desktop actions to tablet conversion \| \| Description \| Custom desktop actions to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_custom_desktop_action_to_tablet_conversion** | | \| Field label \| Custom desktop actions to tablet conversion \| \| --- \| --- \| \| Description \| Custom desktop actions to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom desktop actions to tablet conversion | | Description | Custom desktop actions to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_custom_mobile_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Custom mobile actions to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Custom mobile actions to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom mobile actions to desktop conversion \| \| Description \| Custom mobile actions to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_custom_mobile_action_to_desktop_conversion** | | \| Field label \| Custom mobile actions to desktop conversion \| \| --- \| --- \| \| Description \| Custom mobile actions to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom mobile actions to desktop conversion | | Description | Custom mobile actions to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_custom_mobile_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Custom mobile actions to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Custom mobile actions to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom mobile actions to mobile conversion \| \| Description \| Custom mobile actions to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_custom_mobile_action_to_mobile_conversion** | | \| Field label \| Custom mobile actions to mobile conversion \| \| --- \| --- \| \| Description \| Custom mobile actions to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom mobile actions to mobile conversion | | Description | Custom mobile actions to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_custom_mobile_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Custom mobile actions to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Custom mobile actions to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom mobile actions to tablet conversion \| \| Description \| Custom mobile actions to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_custom_mobile_action_to_tablet_conversion** | | \| Field label \| Custom mobile actions to tablet conversion \| \| --- \| --- \| \| Description \| Custom mobile actions to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom mobile actions to tablet conversion | | Description | Custom mobile actions to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_custom_tablet_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Custom tablet actions to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Custom tablet actions to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom tablet actions to desktop conversion \| \| Description \| Custom tablet actions to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_custom_tablet_action_to_desktop_conversion** | | \| Field label \| Custom tablet actions to desktop conversion \| \| --- \| --- \| \| Description \| Custom tablet actions to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom tablet actions to desktop conversion | | Description | Custom tablet actions to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_custom_tablet_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Custom tablet actions to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Custom tablet actions to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom tablet actions to mobile conversion \| \| Description \| Custom tablet actions to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_custom_tablet_action_to_mobile_conversion** | | \| Field label \| Custom tablet actions to mobile conversion \| \| --- \| --- \| \| Description \| Custom tablet actions to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom tablet actions to mobile conversion | | Description | Custom tablet actions to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_custom_tablet_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Custom tablet actions to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Custom tablet actions to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom tablet actions to tablet conversion \| \| Description \| Custom tablet actions to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_custom_tablet_action_to_tablet_conversion** | | \| Field label \| Custom tablet actions to tablet conversion \| \| --- \| --- \| \| Description \| Custom tablet actions to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom tablet actions to tablet conversion | | Description | Custom tablet actions to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_custom_value** \| \| --- \| \| \\| Field label \\| Click-through value (custom) \\| \\| --- \\| --- \\| \\| Description \\| Clicks custom value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click-through value (custom) \| \| Description \| Clicks custom value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_click_custom_value** | | \| Field label \| Click-through value (custom) \| \| --- \| --- \| \| Description \| Clicks custom value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Click-through value (custom) | | Description | Clicks custom value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_engagement_custom_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from custom - engagements \\| \\| --- \\| --- \\| \\| Description \\| Engagements custom quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from custom - engagements \| \| Description \| Engagements custom quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_custom_quantity** | | \| Field label \| Conversion quantity from custom - engagements \| \| --- \| --- \| \| Description \| Engagements custom quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from custom - engagements | | Description | Engagements custom quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_custom_value** \| \| --- \| \| \\| Field label \\| Engagement value (custom) \\| \\| --- \\| --- \\| \\| Description \\| Engagements custom value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Engagement value (custom) \| \| Description \| Engagements custom value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_engagement_custom_value** | | \| Field label \| Engagement value (custom) \| \| --- \| --- \| \| Description \| Engagements custom value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Engagement value (custom) | | Description | Engagements custom value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_view_custom_value** \| \| --- \| \| \\| Field label \\| View-through value (custom) \\| \\| --- \\| --- \\| \\| Description \\| Views custom value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through value (custom) \| \| Description \| Views custom value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_view_custom_value** | | \| Field label \| View-through value (custom) \| \| --- \| --- \| \| Description \| Views custom value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View-through value (custom) | | Description | Views custom value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### CONVERSIONS LEAD | \| total_web_lead** \| \| --- \| \| \\| Field label \\| Web conversions (Lead) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web lead events resulting from clicks on your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web conversions (Lead) \| \| Description \| Total number of web lead events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | total_web_lead** | | \| Field label \| Web conversions (Lead) \| \| --- \| --- \| \| Description \| Total number of web lead events resulting from clicks on your ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web conversions (Lead) | | Description | Total number of web lead events resulting from clicks on your ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_lead_value** \| \| --- \| \| \\| Field label \\| Web order value (Lead) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web lead events resulting from interactions with your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web order value (Lead) \| \| Description \| Total value of web lead events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_lead_value** | | \| Field label \| Web order value (Lead) \| \| --- \| --- \| \| Description \| Total value of web lead events resulting from interactions with your ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web order value (Lead) | | Description | Total value of web lead events resulting from interactions with your ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_click_lead** \| \| --- \| \| \\| Field label \\| Click-through conversions (lead) \\| \\| --- \\| --- \\| \\| Description \\| Total number of lead events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through conversions (lead) \| \| Description \| Total number of lead events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_click_lead** | | \| Field label \| Click-through conversions (lead) \| \| --- \| --- \| \| Description \| Total number of lead events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through conversions (lead) | | Description | Total number of lead events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_lead_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from lead - clicks \\| \\| --- \\| --- \\| \\| Description \\| Total quantity of lead events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from lead - clicks \| \| Description \| Total quantity of lead events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_click_lead_quantity** | | \| Field label \| Conversion quantity from lead - clicks \| \| --- \| --- \| \| Description \| Total quantity of lead events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from lead - clicks | | Description | Total quantity of lead events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_lead_value** \| \| --- \| \| \\| Field label \\| Click-through value (lead) \\| \\| --- \\| --- \\| \\| Description \\| Total value of lead events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click-through value (lead) \| \| Description \| Total value of lead events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_click_lead_value** | | \| Field label \| Click-through value (lead) \| \| --- \| --- \| \| Description \| Total value of lead events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Click-through value (lead) | | Description | Total value of lead events resulting from clicks on your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_engagement_lead** \| \| --- \| \| \\| Field label \\| Engagement conversions (lead) \\| \\| --- \\| --- \\| \\| Description \\| Total number of lead events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement conversions (lead) \| \| Description \| Total number of lead events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_lead** | | \| Field label \| Engagement conversions (lead) \| \| --- \| --- \| \| Description \| Total number of lead events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagement conversions (lead) | | Description | Total number of lead events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_lead** \| \| --- \| \| \\| Field label \\| Conversions (lead) \\| \\| --- \\| --- \\| \\| Description \\| Total leads from clicks, engagements and views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions (lead) \| \| Description \| Total leads from clicks, engagements and views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_lead** | | \| Field label \| Conversions (lead) \| \| --- \| --- \| \| Description \| Total leads from clicks, engagements and views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions (lead) | | Description | Total leads from clicks, engagements and views | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_lead_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from lead - engagements \\| \\| --- \\| --- \\| \\| Description \\| Total quantity of lead events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from lead - engagements \| \| Description \| Total quantity of lead events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_lead_quantity** | | \| Field label \| Conversion quantity from lead - engagements \| \| --- \| --- \| \| Description \| Total quantity of lead events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from lead - engagements | | Description | Total quantity of lead events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_lead_value** \| \| --- \| \| \\| Field label \\| Engagement value (lead) \\| \\| --- \\| --- \\| \\| Description \\| Total value of lead events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Engagement value (lead) \| \| Description \| Total value of lead events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_engagement_lead_value** | | \| Field label \| Engagement value (lead) \| \| --- \| --- \| \| Description \| Total value of lead events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Engagement value (lead) | | Description | Total value of lead events resulting from engagement with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_view_lead** \| \| --- \| \| \\| Field label \\| View-through conversions (lead) \\| \\| --- \\| --- \\| \\| Description \\| Total number of lead events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions (lead) \| \| Description \| Total number of lead events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_lead** | | \| Field label \| View-through conversions (lead) \| \| --- \| --- \| \| Description \| Total number of lead events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through conversions (lead) | | Description | Total number of lead events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_lead_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from lead - views \\| \\| --- \\| --- \\| \\| Description \\| Total quantity of lead events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from lead - views \| \| Description \| Total quantity of lead events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_lead_quantity** | | \| Field label \| Conversion quantity from lead - views \| \| --- \| --- \| \| Description \| Total quantity of lead events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from lead - views | | Description | Total quantity of lead events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_lead_value** \| \| --- \| \| \\| Field label \\| View-through value (lead) \\| \\| --- \\| --- \\| \\| Description \\| Total value of lead events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through value (lead) \| \| Description \| Total value of lead events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_view_lead_value** | | \| Field label \| View-through value (lead) \| \| --- \| --- \| \| Description \| Total value of lead events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View-through value (lead) | | Description | Total value of lead events resulting from views of your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_lead_desktop_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Leads desktop action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop lead actions leading to a desktop lead conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads desktop action to desktop conversion \| \| Description \| Total number of desktop lead actions leading to a desktop lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_lead_desktop_action_to_desktop_conversion** | | \| Field label \| Leads desktop action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of desktop lead actions leading to a desktop lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Leads desktop action to desktop conversion | | Description | Total number of desktop lead actions leading to a desktop lead conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_lead_desktop_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Leads desktop action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop lead actions leading to a mobile lead conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads desktop action to mobile conversion \| \| Description \| Total number of desktop lead actions leading to a mobile lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_lead_desktop_action_to_mobile_conversion** | | \| Field label \| Leads desktop action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of desktop lead actions leading to a mobile lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Leads desktop action to mobile conversion | | Description | Total number of desktop lead actions leading to a mobile lead conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_lead_desktop_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Leads desktop action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop lead actions leading to a tablet lead conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads desktop action to tablet conversion \| \| Description \| Total number of desktop lead actions leading to a tablet lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_lead_desktop_action_to_tablet_conversion** | | \| Field label \| Leads desktop action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of desktop lead actions leading to a tablet lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Leads desktop action to tablet conversion | | Description | Total number of desktop lead actions leading to a tablet lead conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_lead_mobile_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Leads mobile action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile lead actions leading to a desktop lead conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads mobile action to desktop conversion \| \| Description \| Total number of mobile lead actions leading to a desktop lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_lead_mobile_action_to_desktop_conversion** | | \| Field label \| Leads mobile action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of mobile lead actions leading to a desktop lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Leads mobile action to desktop conversion | | Description | Total number of mobile lead actions leading to a desktop lead conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_lead_mobile_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Leads mobile action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile lead actions leading to a mobile lead conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads mobile action to mobile conversion \| \| Description \| Total number of mobile lead actions leading to a mobile lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_lead_mobile_action_to_mobile_conversion** | | \| Field label \| Leads mobile action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of mobile lead actions leading to a mobile lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Leads mobile action to mobile conversion | | Description | Total number of mobile lead actions leading to a mobile lead conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_lead_mobile_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Leads mobile action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile lead actions leading to a tablet lead conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads mobile action to tablet conversion \| \| Description \| Total number of mobile lead actions leading to a tablet lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_lead_mobile_action_to_tablet_conversion** | | \| Field label \| Leads mobile action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of mobile lead actions leading to a tablet lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Leads mobile action to tablet conversion | | Description | Total number of mobile lead actions leading to a tablet lead conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_lead_tablet_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Leads tablet action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet lead actions leading to a desktop lead conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads tablet action to desktop conversion \| \| Description \| Total number of tablet lead actions leading to a desktop lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_lead_tablet_action_to_desktop_conversion** | | \| Field label \| Leads tablet action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of tablet lead actions leading to a desktop lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Leads tablet action to desktop conversion | | Description | Total number of tablet lead actions leading to a desktop lead conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_lead_tablet_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Leads tablet action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet lead actions leading to a mobile lead conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads tablet action to mobile conversion \| \| Description \| Total number of tablet lead actions leading to a mobile lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_lead_tablet_action_to_mobile_conversion** | | \| Field label \| Leads tablet action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of tablet lead actions leading to a mobile lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Leads tablet action to mobile conversion | | Description | Total number of tablet lead actions leading to a mobile lead conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_lead_tablet_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Leads tablet action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet lead actions leading to a tablet lead conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads tablet action to tablet conversion \| \| Description \| Total number of tablet lead actions leading to a tablet lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_lead_tablet_action_to_tablet_conversion** | | \| Field label \| Leads tablet action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of tablet lead actions leading to a tablet lead conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Leads tablet action to tablet conversion | | Description | Total number of tablet lead actions leading to a tablet lead conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### CONVERSIONS PAGE VISIT | \| total_click_page_visit** \| \| --- \| \| \\| Field label \\| Click-through conversions (page visit) \\| \\| --- \\| --- \\| \\| Description \\| Page visits that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through conversions (page visit) \| \| Description \| Page visits that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | total_click_page_visit** | | \| Field label \| Click-through conversions (page visit) \| \| --- \| --- \| \| Description \| Page visits that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through conversions (page visit) | | Description | Page visits that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_page_visit** \| \| --- \| \| \\| Field label \\| Engagement conversions (page visit) \\| \\| --- \\| --- \\| \\| Description \\| Page visits that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement conversions (page visit) \| \| Description \| Page visits that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_page_visit** | | \| Field label \| Engagement conversions (page visit) \| \| --- \| --- \| \| Description \| Page visits that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagement conversions (page visit) | | Description | Page visits that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_page_visit** \| \| --- \| \| \\| Field label \\| View-through conversions (page visit) \\| \\| --- \\| --- \\| \\| Description \\| Page visits that can be traced back to when somebody saw your promoted Pin \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions (page visit) \| \| Description \| Page visits that can be traced back to when somebody saw your promoted Pin \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_page_visit** | | \| Field label \| View-through conversions (page visit) \| \| --- \| --- \| \| Description \| Page visits that can be traced back to when somebody saw your promoted Pin \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through conversions (page visit) | | Description | Page visits that can be traced back to when somebody saw your promoted Pin | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_page_visit_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from page visit - clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks page visit quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from page visit - clicks \| \| Description \| Clicks page visit quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_click_page_visit_quantity** | | \| Field label \| Conversion quantity from page visit - clicks \| \| --- \| --- \| \| Description \| Clicks page visit quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from page visit - clicks | | Description | Clicks page visit quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_page_visit_value** \| \| --- \| \| \\| Field label \\| Click-through value (page visit) \\| \\| --- \\| --- \\| \\| Description \\| Clicks page visit value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click-through value (page visit) \| \| Description \| Clicks page visit value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_click_page_visit_value** | | \| Field label \| Click-through value (page visit) \| \| --- \| --- \| \| Description \| Clicks page visit value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Click-through value (page visit) | | Description | Clicks page visit value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_engagement_page_visit_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from page visits \\| \\| --- \\| --- \\| \\| Description \\| Engagements page visit quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from page visits \| \| Description \| Engagements page visit quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_page_visit_quantity** | | \| Field label \| Conversion quantity from page visits \| \| --- \| --- \| \| Description \| Engagements page visit quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from page visits | | Description | Engagements page visit quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_page_visit_value** \| \| --- \| \| \\| Field label \\| Engagement value (page visit) \\| \\| --- \\| --- \\| \\| Description \\| Engagements page visit value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Engagement value (page visit) \| \| Description \| Engagements page visit value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_engagement_page_visit_value** | | \| Field label \| Engagement value (page visit) \| \| --- \| --- \| \| Description \| Engagements page visit value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Engagement value (page visit) | | Description | Engagements page visit value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_view_page_visit_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from page visit - views \\| \\| --- \\| --- \\| \\| Description \\| Views page visit quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from page visit - views \| \| Description \| Views page visit quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_page_visit_quantity** | | \| Field label \| Conversion quantity from page visit - views \| \| --- \| --- \| \| Description \| Views page visit quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from page visit - views | | Description | Views page visit quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_page_visit_value** \| \| --- \| \| \\| Field label \\| View-through value (page visit) \\| \\| --- \\| --- \\| \\| Description \\| Views page visit value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through value (page visit) \| \| Description \| Views page visit value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_view_page_visit_value** | | \| Field label \| View-through value (page visit) \| \| --- \| --- \| \| Description \| Views page visit value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View-through value (page visit) | | Description | Views page visit value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_page_visit_desktop_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Page visits desktop action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Page visits desktop action to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page visits desktop action to desktop conversion \| \| Description \| Page visits desktop action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_page_visit_desktop_action_to_desktop_conversion** | | \| Field label \| Page visits desktop action to desktop conversion \| \| --- \| --- \| \| Description \| Page visits desktop action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page visits desktop action to desktop conversion | | Description | Page visits desktop action to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_page_visit_desktop_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Page visits desktop action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Page visits desktop action to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page visits desktop action to mobile conversion \| \| Description \| Page visits desktop action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_page_visit_desktop_action_to_mobile_conversion** | | \| Field label \| Page visits desktop action to mobile conversion \| \| --- \| --- \| \| Description \| Page visits desktop action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page visits desktop action to mobile conversion | | Description | Page visits desktop action to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_page_visit_desktop_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Page visits desktop action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Page visits desktop action to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page visits desktop action to tablet conversion \| \| Description \| Page visits desktop action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_page_visit_desktop_action_to_tablet_conversion** | | \| Field label \| Page visits desktop action to tablet conversion \| \| --- \| --- \| \| Description \| Page visits desktop action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page visits desktop action to tablet conversion | | Description | Page visits desktop action to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_page_visit_mobile_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Page visits mobile action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Page visits mobile action to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page visits mobile action to desktop conversion \| \| Description \| Page visits mobile action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_page_visit_mobile_action_to_desktop_conversion** | | \| Field label \| Page visits mobile action to desktop conversion \| \| --- \| --- \| \| Description \| Page visits mobile action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page visits mobile action to desktop conversion | | Description | Page visits mobile action to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_page_visit_mobile_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Page visits mobile action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Page visits mobile action to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page visits mobile action to mobile conversion \| \| Description \| Page visits mobile action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_page_visit_mobile_action_to_mobile_conversion** | | \| Field label \| Page visits mobile action to mobile conversion \| \| --- \| --- \| \| Description \| Page visits mobile action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page visits mobile action to mobile conversion | | Description | Page visits mobile action to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_page_visit_mobile_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Page visits mobile action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Page visits mobile action to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page visits mobile action to tablet conversion \| \| Description \| Page visits mobile action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_page_visit_mobile_action_to_tablet_conversion** | | \| Field label \| Page visits mobile action to tablet conversion \| \| --- \| --- \| \| Description \| Page visits mobile action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page visits mobile action to tablet conversion | | Description | Page visits mobile action to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_page_visit_tablet_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Page visits tablet action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Page visits tablet action to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page visits tablet action to desktop conversion \| \| Description \| Page visits tablet action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_page_visit_tablet_action_to_desktop_conversion** | | \| Field label \| Page visits tablet action to desktop conversion \| \| --- \| --- \| \| Description \| Page visits tablet action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page visits tablet action to desktop conversion | | Description | Page visits tablet action to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_page_visit_tablet_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Page visits tablet action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Page visits tablet action to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page visits tablet action to mobile conversion \| \| Description \| Page visits tablet action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_page_visit_tablet_action_to_mobile_conversion** | | \| Field label \| Page visits tablet action to mobile conversion \| \| --- \| --- \| \| Description \| Page visits tablet action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page visits tablet action to mobile conversion | | Description | Page visits tablet action to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_page_visit_tablet_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Page visits tablet action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Page visits tablet action to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page visits tablet action to tablet conversion \| \| Description \| Page visits tablet action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_page_visit_tablet_action_to_tablet_conversion** | | \| Field label \| Page visits tablet action to tablet conversion \| \| --- \| --- \| \| Description \| Page visits tablet action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page visits tablet action to tablet conversion | | Description | Page visits tablet action to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### CONVERSIONS SIGNUP | \| total_click_signup** \| \| --- \| \| \\| Field label \\| Click-through conversions (signup) \\| \\| --- \\| --- \\| \\| Description \\| Sign ups that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through conversions (signup) \| \| Description \| Sign ups that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | total_click_signup** | | \| Field label \| Click-through conversions (signup) \| \| --- \| --- \| \| Description \| Sign ups that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through conversions (signup) | | Description | Sign ups that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_signup** \| \| --- \| \| \\| Field label \\| Engagement conversions (signup) \\| \\| --- \\| --- \\| \\| Description \\| Sign ups that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement conversions (signup) \| \| Description \| Sign ups that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_signup** | | \| Field label \| Engagement conversions (signup) \| \| --- \| --- \| \| Description \| Sign ups that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagement conversions (signup) | | Description | Sign ups that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_signup_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from signup - engagements \\| \\| --- \\| --- \\| \\| Description \\| Engagements sign-up quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from signup - engagements \| \| Description \| Engagements sign-up quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_signup_quantity** | | \| Field label \| Conversion quantity from signup - engagements \| \| --- \| --- \| \| Description \| Engagements sign-up quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from signup - engagements | | Description | Engagements sign-up quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_signup_value** \| \| --- \| \| \\| Field label \\| Engagement value (signup) \\| \\| --- \\| --- \\| \\| Description \\| Engagements sign-up value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Engagement value (signup) \| \| Description \| Engagements sign-up value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_engagement_signup_value** | | \| Field label \| Engagement value (signup) \| \| --- \| --- \| \| Description \| Engagements sign-up value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Engagement value (signup) | | Description | Engagements sign-up value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_view_signup_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from signup - views \\| \\| --- \\| --- \\| \\| Description \\| Views sign-up quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from signup - views \| \| Description \| Views sign-up quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_signup_quantity** | | \| Field label \| Conversion quantity from signup - views \| \| --- \| --- \| \| Description \| Views sign-up quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from signup - views | | Description | Views sign-up quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_signup_value** \| \| --- \| \| \\| Field label \\| View-through value (signup) \\| \\| --- \\| --- \\| \\| Description \\| Views sign-up value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through value (signup) \| \| Description \| Views sign-up value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_view_signup_value** | | \| Field label \| View-through value (signup) \| \| --- \| --- \| \| Description \| Views sign-up value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View-through value (signup) | | Description | Views sign-up value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_signup_desktop_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Sign-ups desktop action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Sign-ups desktop action to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign-ups desktop action to desktop conversion \| \| Description \| Sign-ups desktop action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_signup_desktop_action_to_desktop_conversion** | | \| Field label \| Sign-ups desktop action to desktop conversion \| \| --- \| --- \| \| Description \| Sign-ups desktop action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sign-ups desktop action to desktop conversion | | Description | Sign-ups desktop action to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_signup_desktop_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Sign-ups desktop action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Sign-ups desktop action to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign-ups desktop action to mobile conversion \| \| Description \| Sign-ups desktop action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_signup_desktop_action_to_mobile_conversion** | | \| Field label \| Sign-ups desktop action to mobile conversion \| \| --- \| --- \| \| Description \| Sign-ups desktop action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sign-ups desktop action to mobile conversion | | Description | Sign-ups desktop action to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_signup_desktop_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Sign-ups desktop action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Sign-ups desktop action to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign-ups desktop action to tablet conversion \| \| Description \| Sign-ups desktop action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_signup_desktop_action_to_tablet_conversion** | | \| Field label \| Sign-ups desktop action to tablet conversion \| \| --- \| --- \| \| Description \| Sign-ups desktop action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sign-ups desktop action to tablet conversion | | Description | Sign-ups desktop action to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_signup_mobile_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Sign-ups mobile action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Sign-ups mobile action to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign-ups mobile action to desktop conversion \| \| Description \| Sign-ups mobile action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_signup_mobile_action_to_desktop_conversion** | | \| Field label \| Sign-ups mobile action to desktop conversion \| \| --- \| --- \| \| Description \| Sign-ups mobile action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sign-ups mobile action to desktop conversion | | Description | Sign-ups mobile action to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_signup_mobile_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Sign-ups mobile action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Sign-ups mobile action to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign-ups mobile action to mobile conversion \| \| Description \| Sign-ups mobile action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_signup_mobile_action_to_mobile_conversion** | | \| Field label \| Sign-ups mobile action to mobile conversion \| \| --- \| --- \| \| Description \| Sign-ups mobile action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sign-ups mobile action to mobile conversion | | Description | Sign-ups mobile action to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_signup_mobile_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Sign-ups mobile action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Sign-ups mobile action to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign-ups mobile action to tablet conversion \| \| Description \| Sign-ups mobile action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_signup_mobile_action_to_tablet_conversion** | | \| Field label \| Sign-ups mobile action to tablet conversion \| \| --- \| --- \| \| Description \| Sign-ups mobile action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sign-ups mobile action to tablet conversion | | Description | Sign-ups mobile action to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_signup_tablet_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Sign-ups tablet action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Sign-ups tablet action to desktop conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign-ups tablet action to desktop conversion \| \| Description \| Sign-ups tablet action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_signup_tablet_action_to_desktop_conversion** | | \| Field label \| Sign-ups tablet action to desktop conversion \| \| --- \| --- \| \| Description \| Sign-ups tablet action to desktop conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sign-ups tablet action to desktop conversion | | Description | Sign-ups tablet action to desktop conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_signup_tablet_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Sign-ups tablet action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Sign-ups tablet action to mobile conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign-ups tablet action to mobile conversion \| \| Description \| Sign-ups tablet action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_signup_tablet_action_to_mobile_conversion** | | \| Field label \| Sign-ups tablet action to mobile conversion \| \| --- \| --- \| \| Description \| Sign-ups tablet action to mobile conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sign-ups tablet action to mobile conversion | | Description | Sign-ups tablet action to mobile conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_signup_tablet_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Sign-ups tablet action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Sign-ups tablet action to tablet conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign-ups tablet action to tablet conversion \| \| Description \| Sign-ups tablet action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_signup_tablet_action_to_tablet_conversion** | | \| Field label \| Sign-ups tablet action to tablet conversion \| \| --- \| --- \| \| Description \| Sign-ups tablet action to tablet conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sign-ups tablet action to tablet conversion | | Description | Sign-ups tablet action to tablet conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_signup** \| \| --- \| \| \\| Field label \\| Conversions (signup) \\| \\| --- \\| --- \\| \\| Description \\| Total sign-ups from clicks, engagements and views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions (signup) \| \| Description \| Total sign-ups from clicks, engagements and views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_signup** | | \| Field label \| Conversions (signup) \| \| --- \| --- \| \| Description \| Total sign-ups from clicks, engagements and views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions (signup) | | Description | Total sign-ups from clicks, engagements and views | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_signup** \| \| --- \| \| \\| Field label \\| View-through conversions (signup) \\| \\| --- \\| --- \\| \\| Description \\| Sign ups that can be traced back to when somebody saw your promoted Pin \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions (signup) \| \| Description \| Sign ups that can be traced back to when somebody saw your promoted Pin \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_signup** | | \| Field label \| View-through conversions (signup) \| \| --- \| --- \| \| Description \| Sign ups that can be traced back to when somebody saw your promoted Pin \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through conversions (signup) | | Description | Sign ups that can be traced back to when somebody saw your promoted Pin | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_signup_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from signup - clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks sign-up quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from signup - clicks \| \| Description \| Clicks sign-up quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_click_signup_quantity** | | \| Field label \| Conversion quantity from signup - clicks \| \| --- \| --- \| \| Description \| Clicks sign-up quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from signup - clicks | | Description | Clicks sign-up quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_signup_value** \| \| --- \| \| \\| Field label \\| Click-through value (signup) \\| \\| --- \\| --- \\| \\| Description \\| Clicks sign-up value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click-through value (signup) \| \| Description \| Clicks sign-up value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_click_signup_value** | | \| Field label \| Click-through value (signup) \| \| --- \| --- \| \| Description \| Clicks sign-up value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Click-through value (signup) | | Description | Clicks sign-up value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### CONVERSIONS WATCH VIDEO | \| total_click_watch_video** \| \| --- \| \| \\| Field label \\| Click-through conversions (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total number of watch video events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through conversions (watch video) \| \| Description \| Total number of watch video events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | total_click_watch_video** | | \| Field label \| Click-through conversions (watch video) \| \| --- \| --- \| \| Description \| Total number of watch video events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through conversions (watch video) | | Description | Total number of watch video events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_watch_video_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from watch video - clicks \\| \\| --- \\| --- \\| \\| Description \\| Total quantity of watch video events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from watch video - clicks \| \| Description \| Total quantity of watch video events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_click_watch_video_quantity** | | \| Field label \| Conversion quantity from watch video - clicks \| \| --- \| --- \| \| Description \| Total quantity of watch video events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from watch video - clicks | | Description | Total quantity of watch video events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_click_watch_video_value** \| \| --- \| \| \\| Field label \\| Click-through value (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total value of watch video events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click-through value (watch video) \| \| Description \| Total value of watch video events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_click_watch_video_value** | | \| Field label \| Click-through value (watch video) \| \| --- \| --- \| \| Description \| Total value of watch video events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Click-through value (watch video) | | Description | Total value of watch video events resulting from clicks on your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_engagement_watch_video** \| \| --- \| \| \\| Field label \\| Engagement conversions (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total number of watch video events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement conversions (watch video) \| \| Description \| Total number of watch video events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_watch_video** | | \| Field label \| Engagement conversions (watch video) \| \| --- \| --- \| \| Description \| Total number of watch video events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagement conversions (watch video) | | Description | Total number of watch video events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_watch_video_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from watch video - engagements \\| \\| --- \\| --- \\| \\| Description \\| Total quantity of watch video events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from watch video - engagements \| \| Description \| Total quantity of watch video events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagement_watch_video_quantity** | | \| Field label \| Conversion quantity from watch video - engagements \| \| --- \| --- \| \| Description \| Total quantity of watch video events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from watch video - engagements | | Description | Total quantity of watch video events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagement_watch_video_value** \| \| --- \| \| \\| Field label \\| Engagement value (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total value of watch video events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Engagement value (watch video) \| \| Description \| Total value of watch video events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_engagement_watch_video_value** | | \| Field label \| Engagement value (watch video) \| \| --- \| --- \| \| Description \| Total value of watch video events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Engagement value (watch video) | | Description | Total value of watch video events resulting from engagement with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_view_watch_video** \| \| --- \| \| \\| Field label \\| View-through conversions (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total number of watch video events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions (watch video) \| \| Description \| Total number of watch video events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_watch_video** | | \| Field label \| View-through conversions (watch video) \| \| --- \| --- \| \| Description \| Total number of watch video events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through conversions (watch video) | | Description | Total number of watch video events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_watch_video_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity from watch video - views \\| \\| --- \\| --- \\| \\| Description \\| Total quantity of watch video events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity from watch video - views \| \| Description \| Total quantity of watch video events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_view_watch_video_quantity** | | \| Field label \| Conversion quantity from watch video - views \| \| --- \| --- \| \| Description \| Total quantity of watch video events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity from watch video - views | | Description | Total quantity of watch video events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_view_watch_video_value** \| \| --- \| \| \\| Field label \\| View-through value (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total value of watch video events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View-through value (watch video) \| \| Description \| Total value of watch video events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_view_watch_video_value** | | \| Field label \| View-through value (watch video) \| \| --- \| --- \| \| Description \| Total value of watch video events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View-through value (watch video) | | Description | Total value of watch video events resulting from views of your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_watch_video_desktop_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Watch video desktop action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop watch video actions leading to a desktop watch video conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watch video desktop action to desktop conversion \| \| Description \| Total number of desktop watch video actions leading to a desktop watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_watch_video_desktop_action_to_desktop_conversion** | | \| Field label \| Watch video desktop action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of desktop watch video actions leading to a desktop watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Watch video desktop action to desktop conversion | | Description | Total number of desktop watch video actions leading to a desktop watch video conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_watch_video_desktop_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Watch video desktop action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop watch video actions leading to a MOBILE watch video conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watch video desktop action to mobile conversion \| \| Description \| Total number of desktop watch video actions leading to a MOBILE watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_watch_video_desktop_action_to_mobile_conversion** | | \| Field label \| Watch video desktop action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of desktop watch video actions leading to a MOBILE watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Watch video desktop action to mobile conversion | | Description | Total number of desktop watch video actions leading to a MOBILE watch video conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_watch_video_desktop_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Watch video desktop action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of desktop watch video actions leading to a tablet watch video conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watch video desktop action to tablet conversion \| \| Description \| Total number of desktop watch video actions leading to a tablet watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_watch_video_desktop_action_to_tablet_conversion** | | \| Field label \| Watch video desktop action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of desktop watch video actions leading to a tablet watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Watch video desktop action to tablet conversion | | Description | Total number of desktop watch video actions leading to a tablet watch video conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_watch_video_mobile_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Watch video mobile action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile watch video actions leading to a desktop watch video conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watch video mobile action to desktop conversion \| \| Description \| Total number of mobile watch video actions leading to a desktop watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_watch_video_mobile_action_to_desktop_conversion** | | \| Field label \| Watch video mobile action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of mobile watch video actions leading to a desktop watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Watch video mobile action to desktop conversion | | Description | Total number of mobile watch video actions leading to a desktop watch video conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_watch_video_mobile_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Watch video mobile action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile watch video actions leading to a mobile watch video conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watch video mobile action to mobile conversion \| \| Description \| Total number of mobile watch video actions leading to a mobile watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_watch_video_mobile_action_to_mobile_conversion** | | \| Field label \| Watch video mobile action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of mobile watch video actions leading to a mobile watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Watch video mobile action to mobile conversion | | Description | Total number of mobile watch video actions leading to a mobile watch video conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_watch_video_mobile_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Watch video mobile action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of mobile watch video actions leading to a tablet watch video conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watch video mobile action to tablet conversion \| \| Description \| Total number of mobile watch video actions leading to a tablet watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_watch_video_mobile_action_to_tablet_conversion** | | \| Field label \| Watch video mobile action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of mobile watch video actions leading to a tablet watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Watch video mobile action to tablet conversion | | Description | Total number of mobile watch video actions leading to a tablet watch video conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_watch_video_tablet_action_to_desktop_conversion** \| \| --- \| \| \\| Field label \\| Watch video tablet action to desktop conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet watch video actions leading to a desktop watch video conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watch video tablet action to desktop conversion \| \| Description \| Total number of tablet watch video actions leading to a desktop watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_watch_video_tablet_action_to_desktop_conversion** | | \| Field label \| Watch video tablet action to desktop conversion \| \| --- \| --- \| \| Description \| Total number of tablet watch video actions leading to a desktop watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Watch video tablet action to desktop conversion | | Description | Total number of tablet watch video actions leading to a desktop watch video conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_watch_video_tablet_action_to_mobile_conversion** \| \| --- \| \| \\| Field label \\| Watch video tablet action to mobile conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet watch video actions leading to a mobile watch video conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watch video tablet action to mobile conversion \| \| Description \| Total number of tablet watch video actions leading to a mobile watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_watch_video_tablet_action_to_mobile_conversion** | | \| Field label \| Watch video tablet action to mobile conversion \| \| --- \| --- \| \| Description \| Total number of tablet watch video actions leading to a mobile watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Watch video tablet action to mobile conversion | | Description | Total number of tablet watch video actions leading to a mobile watch video conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_watch_video_tablet_action_to_tablet_conversion** \| \| --- \| \| \\| Field label \\| Watch video tablet action to tablet conversion \\| \\| --- \\| --- \\| \\| Description \\| Total number of tablet watch video actions leading to a tablet watch video conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Watch video tablet action to tablet conversion \| \| Description \| Total number of tablet watch video actions leading to a tablet watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_watch_video_tablet_action_to_tablet_conversion** | | \| Field label \| Watch video tablet action to tablet conversion \| \| --- \| --- \| \| Description \| Total number of tablet watch video actions leading to a tablet watch video conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Watch video tablet action to tablet conversion | | Description | Total number of tablet watch video actions leading to a tablet watch video conversion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_watch_video** \| \| --- \| \| \\| Field label \\| Web conversions (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web watch video events resulting from interactions with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web conversions (watch video) \| \| Description \| Total number of web watch video events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_watch_video** | | \| Field label \| Web conversions (watch video) \| \| --- \| --- \| \| Description \| Total number of web watch video events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web conversions (watch video) | | Description | Total number of web watch video events resulting from interactions with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_watch_video_value** \| \| --- \| \| \\| Field label \\| Web order value (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web watch video events resulting from interactions with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web order value (watch video) \| \| Description \| Total value of web watch video events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_watch_video_value** | | \| Field label \| Web order value (watch video) \| \| --- \| --- \| \| Description \| Total value of web watch video events resulting from interactions with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web order value (watch video) | | Description | Total value of web watch video events resulting from interactions with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_click_watch_video** \| \| --- \| \| \\| Field label \\| Web click-through conversions (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web watch video events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web click-through conversions (watch video) \| \| Description \| Total number of web watch video events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_click_watch_video** | | \| Field label \| Web click-through conversions (watch video) \| \| --- \| --- \| \| Description \| Total number of web watch video events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web click-through conversions (watch video) | | Description | Total number of web watch video events resulting from clicks on your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_click_watch_video_value** \| \| --- \| \| \\| Field label \\| Web click-through order value (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web watch video events resulting from clicks on your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web click-through order value (watch video) \| \| Description \| Total value of web watch video events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_click_watch_video_value** | | \| Field label \| Web click-through order value (watch video) \| \| --- \| --- \| \| Description \| Total value of web watch video events resulting from clicks on your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web click-through order value (watch video) | | Description | Total value of web watch video events resulting from clicks on your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_engagement_watch_video** \| \| --- \| \| \\| Field label \\| Web engagement conversions (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web watch video events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web engagement conversions (watch video) \| \| Description \| Total number of web watch video events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_engagement_watch_video** | | \| Field label \| Web engagement conversions (watch video) \| \| --- \| --- \| \| Description \| Total number of web watch video events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web engagement conversions (watch video) | | Description | Total number of web watch video events resulting from engagement with your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_engagement_watch_video_value** \| \| --- \| \| \\| Field label \\| Web engagement order value (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web watch video events resulting from engagement with your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web engagement order value (watch video) \| \| Description \| Total value of web watch video events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_engagement_watch_video_value** | | \| Field label \| Web engagement order value (watch video) \| \| --- \| --- \| \| Description \| Total value of web watch video events resulting from engagement with your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web engagement order value (watch video) | | Description | Total value of web watch video events resulting from engagement with your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_web_view_watch_video** \| \| --- \| \| \\| Field label \\| Web view-through conversions (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total number of web watch video events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web view-through conversions (watch video) \| \| Description \| Total number of web watch video events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_web_view_watch_video** | | \| Field label \| Web view-through conversions (watch video) \| \| --- \| --- \| \| Description \| Total number of web watch video events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web view-through conversions (watch video) | | Description | Total number of web watch video events resulting from views of your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_web_view_watch_video_value** \| \| --- \| \| \\| Field label \\| Web view-through order value (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Total value of web watch video events resulting from views of your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web view-through order value (watch video) \| \| Description \| Total value of web watch video events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_web_view_watch_video_value** | | \| Field label \| Web view-through order value (watch video) \| \| --- \| --- \| \| Description \| Total value of web watch video events resulting from views of your ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web view-through order value (watch video) | | Description | Total value of web watch video events resulting from views of your ads | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| web_watch_video_cost_per_action** \| \| --- \| \| \\| Field label \\| Web CPA (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Average cost per web watch video events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Web CPA (watch video) \| \| Description \| Average cost per web watch video events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | web_watch_video_cost_per_action** | | \| Field label \| Web CPA (watch video) \| \| --- \| --- \| \| Description \| Average cost per web watch video events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Web CPA (watch video) | | Description | Average cost per web watch video events | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| web_watch_video_roas** \| \| --- \| \| \\| Field label \\| Web ROAS (watch video) \\| \\| --- \\| --- \\| \\| Description \\| Average return on spend for web watch video events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Web ROAS (watch video) \| \| Description \| Average return on spend for web watch video events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | web_watch_video_roas** | | \| Field label \| Web ROAS (watch video) \| \| --- \| --- \| \| Description \| Average return on spend for web watch video events \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Web ROAS (watch video) | | Description | Average return on spend for web watch video events | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### CORE METRICS | \| impressions_paid** \| \| --- \| \| \\| Field label \\| Impressions paid \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions from your promoted Pins. This includes both paid impressions and over-delivered impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions paid \| \| Description \| The number of impressions from your promoted Pins. This includes both paid impressions and over-delivered impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | impressions_paid** | | \| Field label \| Impressions paid \| \| --- \| --- \| \| Description \| The number of impressions from your promoted Pins. This includes both paid impressions and over-delivered impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions paid | | Description | The number of impressions from your promoted Pins. This includes both paid impressions and over-delivered impressions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| impressions_earned** \| \| --- \| \| \\| Field label \\| Impressions earned \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions from Repins of your promoted Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions earned \| \| Description \| The number of impressions from Repins of your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | impressions_earned** | | \| Field label \| Impressions earned \| \| --- \| --- \| \| Description \| The number of impressions from Repins of your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions earned | | Description | The number of impressions from Repins of your promoted Pins | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| frequency** \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| The average number of times each user saw your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Frequency \| \| Description \| The average number of times each user saw your ad \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | frequency** | | \| Field label \| Frequency \| \| --- \| --- \| \| Description \| The average number of times each user saw your ad \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Frequency | | Description | The average number of times each user saw your ad | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| reach** \| \| --- \| \| \\| Field label \\| Reach \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique users who saw your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Reach \| \| Description \| Total number of unique users who saw your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | reach** | | \| Field label \| Reach \| \| --- \| --- \| \| Description \| Total number of unique users who saw your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Reach | | Description | Total number of unique users who saw your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| total_impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions from earned and paid sources \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of impressions from earned and paid sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_impressions** | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of impressions from earned and paid sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | The number of impressions from earned and paid sources | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clickthrough_paid** \| \| --- \| \| \\| Field label \\| Clicks paid \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks from your promoted Pins. This includes both paid clicks and over-delivered clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks paid \| \| Description \| The number of clicks from your promoted Pins. This includes both paid clicks and over-delivered clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clickthrough_paid** | | \| Field label \| Clicks paid \| \| --- \| --- \| \| Description \| The number of clicks from your promoted Pins. This includes both paid clicks and over-delivered clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks paid | | Description | The number of clicks from your promoted Pins. This includes both paid clicks and over-delivered clicks | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clickthrough_earned** \| \| --- \| \| \\| Field label \\| Clicks earned \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks from Repins of your promoted Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks earned \| \| Description \| The number of clicks from Repins of your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clickthrough_earned** | | \| Field label \| Clicks earned \| \| --- \| --- \| \| Description \| The number of clicks from Repins of your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks earned | | Description | The number of clicks from Repins of your promoted Pins | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_clickthrough** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks from earned and paid sources \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The number of clicks from earned and paid sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_clickthrough** | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The number of clicks from earned and paid sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | The number of clicks from earned and paid sources | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ctr_rate** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-through rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ctr_rate** | | \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-through rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | CTR | | Description | Click-through rate | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ctr_rate_paid** \| \| --- \| \| \\| Field label \\| CTR paid \\| \\| --- \\| --- \\| \\| Description \\| The click-through rate of paid sources \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR paid \| \| Description \| The click-through rate of paid sources \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ctr_rate_paid** | | \| Field label \| CTR paid \| \| --- \| --- \| \| Description \| The click-through rate of paid sources \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | CTR paid | | Description | The click-through rate of paid sources | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ctr_rate_earned** \| \| --- \| \| \\| Field label \\| CTR earned \\| \\| --- \\| --- \\| \\| Description \\| The click-through rate of earned sources \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR earned \| \| Description \| The click-through rate of earned sources \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ctr_rate_earned** | | \| Field label \| CTR earned \| \| --- \| --- \| \| Description \| The click-through rate of earned sources \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | CTR earned | | Description | The click-through rate of earned sources | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| outbound_clicks_paid** \| \| --- \| \| \\| Field label \\| Outbound clicks paid \\| \\| --- \\| --- \\| \\| Description \\| The number of paid outbound clicks from your promoted Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Outbound clicks paid \| \| Description \| The number of paid outbound clicks from your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | outbound_clicks_paid** | | \| Field label \| Outbound clicks paid \| \| --- \| --- \| \| Description \| The number of paid outbound clicks from your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Outbound clicks paid | | Description | The number of paid outbound clicks from your promoted Pins | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| outbound_clicks_earned** \| \| --- \| \| \\| Field label \\| Outbound clicks earned \\| \\| --- \\| --- \\| \\| Description \\| The number of earned outbound clicks from your promoted Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Outbound clicks earned \| \| Description \| The number of earned outbound clicks from your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | outbound_clicks_earned** | | \| Field label \| Outbound clicks earned \| \| --- \| --- \| \| Description \| The number of earned outbound clicks from your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Outbound clicks earned | | Description | The number of earned outbound clicks from your promoted Pins | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| outbound_clicks** \| \| --- \| \| \\| Field label \\| Outbound clicks \\| \\| --- \\| --- \\| \\| Description \\| The total number of outbound clicks from your promoted Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Outbound clicks \| \| Description \| The total number of outbound clicks from your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | outbound_clicks** | | \| Field label \| Outbound clicks \| \| --- \| --- \| \| Description \| The total number of outbound clicks from your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Outbound clicks | | Description | The total number of outbound clicks from your promoted Pins | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| outbound_ctr_paid** \| \| --- \| \| \\| Field label \\| Outbound CTR paid \\| \\| --- \\| --- \\| \\| Description \\| Paid outbound click-through rate. The ratio of paid outbound clicks to impressions of your promoted Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Outbound CTR paid \| \| Description \| Paid outbound click-through rate. The ratio of paid outbound clicks to impressions of your promoted Pins \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | outbound_ctr_paid** | | \| Field label \| Outbound CTR paid \| \| --- \| --- \| \| Description \| Paid outbound click-through rate. The ratio of paid outbound clicks to impressions of your promoted Pins \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Outbound CTR paid | | Description | Paid outbound click-through rate. The ratio of paid outbound clicks to impressions of your promoted Pins | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| outbound_ctr_earned** \| \| --- \| \| \\| Field label \\| Outbound CTR earned \\| \\| --- \\| --- \\| \\| Description \\| Earned outbound click-through rate. The ratio of earned outbound clicks to impressions of your promoted Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Outbound CTR earned \| \| Description \| Earned outbound click-through rate. The ratio of earned outbound clicks to impressions of your promoted Pins \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | outbound_ctr_earned** | | \| Field label \| Outbound CTR earned \| \| --- \| --- \| \| Description \| Earned outbound click-through rate. The ratio of earned outbound clicks to impressions of your promoted Pins \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Outbound CTR earned | | Description | Earned outbound click-through rate. The ratio of earned outbound clicks to impressions of your promoted Pins | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| outbound_ctr** \| \| --- \| \| \\| Field label \\| Outbound CTR \\| \\| --- \\| --- \\| \\| Description \\| Outbound click-through rate. The ratio of outbound clicks to impressions of your promoted Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Outbound CTR \| \| Description \| Outbound click-through rate. The ratio of outbound clicks to impressions of your promoted Pins \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | outbound_ctr** | | \| Field label \| Outbound CTR \| \| --- \| --- \| \| Description \| Outbound click-through rate. The ratio of outbound clicks to impressions of your promoted Pins \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Outbound CTR | | Description | Outbound click-through rate. The ratio of outbound clicks to impressions of your promoted Pins | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_conversions** \| \| --- \| \| \\| Field label \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| This is the sum of all website conversions. For example, if you track sign ups and checkouts on your website, it's the sum of all sign ups and checkouts attributed from clicks, engagements and views on Pinterest \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions \| \| Description \| This is the sum of all website conversions. For example, if you track sign ups and checkouts on your website, it's the sum of all sign ups and checkouts attributed from clicks, engagements and views on Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_conversions** | | \| Field label \| Conversions \| \| --- \| --- \| \| Description \| This is the sum of all website conversions. For example, if you track sign ups and checkouts on your website, it's the sum of all sign ups and checkouts attributed from clicks, engagements and views on Pinterest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions | | Description | This is the sum of all website conversions. For example, if you track sign ups and checkouts on your website, it's the sum of all sign ups and checkouts attributed from clicks, engagements and views on Pinterest | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_conversions_quantity** \| \| --- \| \| \\| Field label \\| Conversions quantity \\| \\| --- \\| --- \\| \\| Description \\| Conversions quantity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions quantity \| \| Description \| Conversions quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_conversions_quantity** | | \| Field label \| Conversions quantity \| \| --- \| --- \| \| Description \| Conversions quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions quantity | | Description | Conversions quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_conversions_value** \| \| --- \| \| \\| Field label \\| Conversions value \\| \\| --- \\| --- \\| \\| Description \\| Conversions value \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversions value \| \| Description \| Conversions value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | total_conversions_value** | | \| Field label \| Conversions value \| \| --- \| --- \| \| Description \| Conversions value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Conversions value | | Description | Conversions value | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| saves_paid** \| \| --- \| \| \\| Field label \\| Saves paid \\| \\| --- \\| --- \\| \\| Description \\| The number of paid Repins of your promoted Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Saves paid \| \| Description \| The number of paid Repins of your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | saves_paid** | | \| Field label \| Saves paid \| \| --- \| --- \| \| Description \| The number of paid Repins of your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Saves paid | | Description | The number of paid Repins of your promoted Pins | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| saves_earned** \| \| --- \| \| \\| Field label \\| Saves earned \\| \\| --- \\| --- \\| \\| Description \\| The number of unpaid Repins of your promoted Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Saves earned \| \| Description \| The number of unpaid Repins of your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | saves_earned** | | \| Field label \| Saves earned \| \| --- \| --- \| \| Description \| The number of unpaid Repins of your promoted Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Saves earned | | Description | The number of unpaid Repins of your promoted Pins | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_saves** \| \| --- \| \| \\| Field label \\| Saves \\| \\| --- \\| --- \\| \\| Description \\| The number of Repins from earned and paid sources \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Saves \| \| Description \| The number of Repins from earned and paid sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_saves** | | \| Field label \| Saves \| \| --- \| --- \| \| Description \| The number of Repins from earned and paid sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Saves | | Description | The number of Repins from earned and paid sources | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| save_rate** \| \| --- \| \| \\| Field label \\| Save rate \\| \\| --- \\| --- \\| \\| Description \\| The rate of Repins \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Save rate \| \| Description \| The rate of Repins \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | save_rate** | | \| Field label \| Save rate \| \| --- \| --- \| \| Description \| The rate of Repins \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Save rate | | Description | The rate of Repins | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| save_rate_paid** \| \| --- \| \| \\| Field label \\| Save rate paid \\| \\| --- \\| --- \\| \\| Description \\| The rate of paid Repins \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Save rate paid \| \| Description \| The rate of paid Repins \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | save_rate_paid** | | \| Field label \| Save rate paid \| \| --- \| --- \| \| Description \| The rate of paid Repins \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Save rate paid | | Description | The rate of paid Repins | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| save_rate_earned** \| \| --- \| \| \\| Field label \\| Save rate earned \\| \\| --- \\| --- \\| \\| Description \\| The rate of earned Repins \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Save rate earned \| \| Description \| The rate of earned Repins \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | save_rate_earned** | | \| Field label \| Save rate earned \| \| --- \| --- \| \| Description \| The rate of earned Repins \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Save rate earned | | Description | The rate of earned Repins | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| carousel_swipes_paid** \| \| --- \| \| \\| Field label \\| Carousel swipes paid \\| \\| --- \\| --- \\| \\| Description \\| The number of paid swipes from your promoted carousel Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Carousel swipes paid \| \| Description \| The number of paid swipes from your promoted carousel Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | carousel_swipes_paid** | | \| Field label \| Carousel swipes paid \| \| --- \| --- \| \| Description \| The number of paid swipes from your promoted carousel Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Carousel swipes paid | | Description | The number of paid swipes from your promoted carousel Pins | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| carousel_swipes_earned** \| \| --- \| \| \\| Field label \\| Carousel swipes earned \\| \\| --- \\| --- \\| \\| Description \\| The number of non-paid swipes from your promoted carousel Pins \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Carousel swipes earned \| \| Description \| The number of non-paid swipes from your promoted carousel Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | carousel_swipes_earned** | | \| Field label \| Carousel swipes earned \| \| --- \| --- \| \| Description \| The number of non-paid swipes from your promoted carousel Pins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Carousel swipes earned | | Description | The number of non-paid swipes from your promoted carousel Pins | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| carousel_swipes_total** \| \| --- \| \| \\| Field label \\| Carousel swipes \\| \\| --- \\| --- \\| \\| Description \\| The number of swipes from your promoted carousel Pins. This includes both paid and non-paid activity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Carousel swipes \| \| Description \| The number of swipes from your promoted carousel Pins. This includes both paid and non-paid activity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | carousel_swipes_total** | | \| Field label \| Carousel swipes \| \| --- \| --- \| \| Description \| The number of swipes from your promoted carousel Pins. This includes both paid and non-paid activity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Carousel swipes | | Description | The number of swipes from your promoted carousel Pins. This includes both paid and non-paid activity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| engagements_paid** \| \| --- \| \| \\| Field label \\| Engagements paid \\| \\| --- \\| --- \\| \\| Description \\| Total engagements from paid sources \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagements paid \| \| Description \| Total engagements from paid sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | engagements_paid** | | \| Field label \| Engagements paid \| \| --- \| --- \| \| Description \| Total engagements from paid sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagements paid | | Description | Total engagements from paid sources | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| engagements_earned** \| \| --- \| \| \\| Field label \\| Engagements earned \\| \\| --- \\| --- \\| \\| Description \\| Total engagements from earned sources \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagements earned \| \| Description \| Total engagements from earned sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | engagements_earned** | | \| Field label \| Engagements earned \| \| --- \| --- \| \| Description \| Total engagements from earned sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagements earned | | Description | Total engagements from earned sources | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_engagements** \| \| --- \| \| \\| Field label \\| Engagements \\| \\| --- \\| --- \\| \\| Description \\| Total engagements from earned and paid sources \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagements \| \| Description \| Total engagements from earned and paid sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_engagements** | | \| Field label \| Engagements \| \| --- \| --- \| \| Description \| Total engagements from earned and paid sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engagements | | Description | Total engagements from earned and paid sources | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per mille \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per mille \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpm** | | \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per mille \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPM | | Description | Cost per mille | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpe** \| \| --- \| \| \\| Field label \\| CPE \\| \\| --- \\| --- \\| \\| Description \\| Cost per engagement \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPE \| \| Description \| Cost per engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpe** | | \| Field label \| CPE \| \| --- \| --- \| \| Description \| Cost per engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPE | | Description | Cost per engagement | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpe_paid** \| \| --- \| \| \\| Field label \\| CPE paid \\| \\| --- \\| --- \\| \\| Description \\| Cost per paid engagement \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPE paid \| \| Description \| Cost per paid engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpe_paid** | | \| Field label \| CPE paid \| \| --- \| --- \| \| Description \| Cost per paid engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPE paid | | Description | Cost per paid engagement | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpe_earned** \| \| --- \| \| \\| Field label \\| CPE earned \\| \\| --- \\| --- \\| \\| Description \\| Cost per earned engagement \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPE earned \| \| Description \| Cost per earned engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpe_earned** | | \| Field label \| CPE earned \| \| --- \| --- \| \| Description \| Cost per earned engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPE earned | | Description | Cost per earned engagement | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpc** | | \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPC | | Description | Cost per click | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpc_paid** \| \| --- \| \| \\| Field label \\| CPC paid \\| \\| --- \\| --- \\| \\| Description \\| Cost per paid click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC paid \| \| Description \| Cost per paid click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpc_paid** | | \| Field label \| CPC paid \| \| --- \| --- \| \| Description \| Cost per paid click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPC paid | | Description | Cost per paid click | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpc_earned** \| \| --- \| \| \\| Field label \\| CPC earned \\| \\| --- \\| --- \\| \\| Description \\| Cost per earned click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC earned \| \| Description \| Cost per earned click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpc_earned** | | \| Field label \| CPC earned \| \| --- \| --- \| \| Description \| Cost per earned click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPC earned | | Description | Cost per earned click | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cost** \| \| --- \| \| \\| Field label \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The money you spent for promoted Pins, in the currency of the advertiser \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost \| \| Description \| The money you spent for promoted Pins, in the currency of the advertiser \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost** | | \| Field label \| Cost \| \| --- \| --- \| \| Description \| The money you spent for promoted Pins, in the currency of the advertiser \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost | | Description | The money you spent for promoted Pins, in the currency of the advertiser | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cost_eur** \| \| --- \| \| \\| Field label \\| Cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The money you spent for promoted Pins, converted to Euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (EUR) \| \| Description \| The money you spent for promoted Pins, converted to Euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | cost_eur** | | \| Field label \| Cost (EUR) \| \| --- \| --- \| \| Description \| The money you spent for promoted Pins, converted to Euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Cost (EUR) | | Description | The money you spent for promoted Pins, converted to Euros | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| cost_usd** \| \| --- \| \| \\| Field label \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| The money you spent for promoted Pins, converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (USD) \| \| Description \| The money you spent for promoted Pins, converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | cost_usd** | | \| Field label \| Cost (USD) \| \| --- \| --- \| \| Description \| The money you spent for promoted Pins, converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Cost (USD) | | Description | The money you spent for promoted Pins, converted to US dollars | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| cost_gbp** \| \| --- \| \| \\| Field label \\| Cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The money you spent for promoted Pins, converted to British pounds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (GBP) \| \| Description \| The money you spent for promoted Pins, converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | cost_gbp** | | \| Field label \| Cost (GBP) \| \| --- \| --- \| \| Description \| The money you spent for promoted Pins, converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Cost (GBP) | | Description | The money you spent for promoted Pins, converted to British pounds | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| conversion_rate** \| \| --- \| \| \\| Field label \\| Conversion rate \\| \\| --- \\| --- \\| \\| Description \\| Total conversions divided by total clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate \| \| Description \| Total conversions divided by total clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | conversion_rate** | | \| Field label \| Conversion rate \| \| --- \| --- \| \| Description \| Total conversions divided by total clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Conversion rate | | Description | Total conversions divided by total clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| cost_per_conversion** \| \| --- \| \| \\| Field label \\| Cost per conversion \\| \\| --- \\| --- \\| \\| Description \\| Cost divided by total conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per conversion \| \| Description \| Cost divided by total conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_conversion** | | \| Field label \| Cost per conversion \| \| --- \| --- \| \| Description \| Cost divided by total conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per conversion | | Description | Cost divided by total conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### DEPRECATED | \| campaign_product_filter** \| \| --- \| \| \\| Field label \\| Product filter \\| \\| --- \\| --- \\| \\| Description \\| The product filter of the campagin. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2021-02-01 \\| \| \| Field label \| Product filter \| \| Description \| The product filter of the campagin. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-01 \| | | --- | | campaign_product_filter** | | \| Field label \| Product filter \| \| --- \| --- \| \| Description \| The product filter of the campagin. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-01 \| | | Field label | Product filter | | Description | The product filter of the campagin. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2021-02-01 | | \| campaign_billing_group** \| \| --- \| \| \\| Field label \\| Billing group \\| \\| --- \\| --- \\| \\| Description \\| The billing group of the campaign. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2021-02-01 \\| \| \| Field label \| Billing group \| \| Description \| The billing group of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-01 \| | | campaign_billing_group** | | \| Field label \| Billing group \| \| --- \| --- \| \| Description \| The billing group of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-01 \| | | Field label | Billing group | | Description | The billing group of the campaign. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2021-02-01 | | \| campaign_measurement_partner_campaign_id** \| \| --- \| \| \\| Field label \\| Measurement partner campaign id \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the measurement partner's campaign. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2021-02-01 \\| \| \| Field label \| Measurement partner campaign id \| \| Description \| The unique identifier of the measurement partner's campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-01 \| | | campaign_measurement_partner_campaign_id** | | \| Field label \| Measurement partner campaign id \| \| --- \| --- \| \| Description \| The unique identifier of the measurement partner's campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-01 \| | | Field label | Measurement partner campaign id | | Description | The unique identifier of the measurement partner's campaign. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2021-02-01 | | \| campaign_is_one_tap** \| \| --- \| \| \\| Field label \\| Campaign is one-tap \\| \\| --- \\| --- \\| \\| Description \\| Whether the campaign is one-tap of not. \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \\| đźš« Deprecated \\| Deprecated on 2019-10-03 \\| \| \| Field label \| Campaign is one-tap \| \| Description \| Whether the campaign is one-tap of not. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | campaign_is_one_tap** | | \| Field label \| Campaign is one-tap \| \| --- \| --- \| \| Description \| Whether the campaign is one-tap of not. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | Field label | Campaign is one-tap | | Description | Whether the campaign is one-tap of not. | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | đźš« Deprecated | Deprecated on 2019-10-03 | | \| ad_group_entity_version** \| \| --- \| \| \\| Field label \\| Ad group entity version \\| \\| --- \\| --- \\| \\| Description \\| The entity version of the ad group. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2021-02-25 \\| \| \| Field label \| Ad group entity version \| \| Description \| The entity version of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-25 \| | | ad_group_entity_version** | | \| Field label \| Ad group entity version \| \| --- \| --- \| \| Description \| The entity version of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-25 \| | | Field label | Ad group entity version | | Description | The entity version of the ad group. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2021-02-25 | | \| ad_group_bid_type** \| \| --- \| \| \\| Field label \\| Ad group bid type \\| \\| --- \\| --- \\| \\| Description \\| The bid type of the ad group. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-10-03 \\| \| \| Field label \| Ad group bid type \| \| Description \| The bid type of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | ad_group_bid_type** | | \| Field label \| Ad group bid type \| \| --- \| --- \| \| Description \| The bid type of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | Field label | Ad group bid type | | Description | The bid type of the ad group. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-10-03 | | \| advertiser_is_agency** \| \| --- \| \| \\| Field label \\| Is agency \\| \\| --- \\| --- \\| \\| Description \\| Whether of not the advertiser is an agency. \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| Is agency \| \| Description \| Whether of not the advertiser is an agency. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_is_agency** | | \| Field label \| Is agency \| \| --- \| --- \| \| Description \| Whether of not the advertiser is an agency. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | Is agency | | Description | Whether of not the advertiser is an agency. | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| ad_group_targeting_value** \| \| --- \| \| \\| Field label \\| Ad group targeting value (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The targeting value of the ad group. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-12-08 \\| \| \| Field label \| Ad group targeting value (deprecated) \| \| Description \| The targeting value of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-12-08 \| | | ad_group_targeting_value** | | \| Field label \| Ad group targeting value (deprecated) \| \| --- \| --- \| \| Description \| The targeting value of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-12-08 \| | | Field label | Ad group targeting value (deprecated) | | Description | The targeting value of the ad group. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-12-08 | | \| advertiser_created_time** \| \| --- \| \| \\| Field label \\| Advertiser created date \\| \\| --- \\| --- \\| \\| Description \\| The date the advertiser was created. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| Advertiser created date \| \| Description \| The date the advertiser was created. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_created_time** | | \| Field label \| Advertiser created date \| \| --- \| --- \| \| Description \| The date the advertiser was created. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | Advertiser created date | | Description | The date the advertiser was created. | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| advertiser_updated_time** \| \| --- \| \| \\| Field label \\| Advertiser updated date \\| \\| --- \\| --- \\| \\| Description \\| The date the advertiser was last updated. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| Advertiser updated date \| \| Description \| The date the advertiser was last updated. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_updated_time** | | \| Field label \| Advertiser updated date \| \| --- \| --- \| \| Description \| The date the advertiser was last updated. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | Advertiser updated date | | Description | The date the advertiser was last updated. | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| advertiser_vat_number** \| \| --- \| \| \\| Field label \\| VAT number \\| \\| --- \\| --- \\| \\| Description \\| The VAT number of the advertiser. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| VAT number \| \| Description \| The VAT number of the advertiser. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_vat_number** | | \| Field label \| VAT number \| \| --- \| --- \| \| Description \| The VAT number of the advertiser. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | VAT number | | Description | The VAT number of the advertiser. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| advertiser_vat_exempt_number** \| \| --- \| \| \\| Field label \\| VAT exempt number \\| \\| --- \\| --- \\| \\| Description \\| The VAT exempt number of the advertiser. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| VAT exempt number \| \| Description \| The VAT exempt number of the advertiser. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_vat_exempt_number** | | \| Field label \| VAT exempt number \| \| --- \| --- \| \| Description \| The VAT exempt number of the advertiser. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | VAT exempt number | | Description | The VAT exempt number of the advertiser. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| advertiser_represented_advertiser_country** \| \| --- \| \| \\| Field label \\| Represented country \\| \\| --- \\| --- \\| \\| Description \\| The country the advertiser represents. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| Represented country \| \| Description \| The country the advertiser represents. \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_represented_advertiser_country** | | \| Field label \| Represented country \| \| --- \| --- \| \| Description \| The country the advertiser represents. \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | Represented country | | Description | The country the advertiser represents. | | Field type | dimension | | Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| advertiser_business_address** \| \| --- \| \| \\| Field label \\| Business address \\| \\| --- \\| --- \\| \\| Description \\| The business address of the advertiser. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| Business address \| \| Description \| The business address of the advertiser. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_business_address** | | \| Field label \| Business address \| \| --- \| --- \| \| Description \| The business address of the advertiser. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | Business address | | Description | The business address of the advertiser. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| advertiser_is_agency_paying** \| \| --- \| \| \\| Field label \\| Is paying agency \\| \\| --- \\| --- \\| \\| Description \\| Whether of not the advertiser is a paying agency. \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| Is paying agency \| \| Description \| Whether of not the advertiser is a paying agency. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_is_agency_paying** | | \| Field label \| Is paying agency \| \| --- \| --- \| \| Description \| Whether of not the advertiser is a paying agency. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | Is paying agency | | Description | Whether of not the advertiser is a paying agency. | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| ad_group_targeting_type** \| \| --- \| \| \\| Field label \\| Ad group targeting type (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The targeting type of the ad group. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-12-08 \\| \| \| Field label \| Ad group targeting type (deprecated) \| \| Description \| The targeting type of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-12-08 \| | | ad_group_targeting_type** | | \| Field label \| Ad group targeting type (deprecated) \| \| --- \| --- \| \| Description \| The targeting type of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-12-08 \| | | Field label | Ad group targeting type (deprecated) | | Description | The targeting type of the ad group. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-12-08 | | \| advertiser_is_one_tap** \| \| --- \| \| \\| Field label \\| Advertiser is one-tap \\| \\| --- \\| --- \\| \\| Description \\| Whether of not the advertiser is a one-tap. \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| Advertiser is one-tap \| \| Description \| Whether of not the advertiser is a one-tap. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_is_one_tap** | | \| Field label \| Advertiser is one-tap \| \| --- \| --- \| \| Description \| Whether of not the advertiser is a one-tap. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | Advertiser is one-tap | | Description | Whether of not the advertiser is a one-tap. | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| ad_group_targeting_spec_term** \| \| --- \| \| \\| Field label \\| Ad group targeting term (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| List of terms the ad group is targeting. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-12-08 \\| \| \| Field label \| Ad group targeting term (deprecated) \| \| Description \| List of terms the ad group is targeting. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-12-08 \| | | ad_group_targeting_spec_term** | | \| Field label \| Ad group targeting term (deprecated) \| \| --- \| --- \| \| Description \| List of terms the ad group is targeting. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-12-08 \| | | Field label | Ad group targeting term (deprecated) | | Description | List of terms the ad group is targeting. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-12-08 | | \| advertiser_merchant_id** \| \| --- \| \| \\| Field label \\| Merchant ID \\| \\| --- \\| --- \\| \\| Description \\| The merchant ID of the advertiser. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| Merchant ID \| \| Description \| The merchant ID of the advertiser. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_merchant_id** | | \| Field label \| Merchant ID \| \| --- \| --- \| \| Description \| The merchant ID of the advertiser. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | Merchant ID | | Description | The merchant ID of the advertiser. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| ad_group_conversion_learning_mode_type** \| \| --- \| \| \\| Field label \\| Conversion learning mode type \\| \\| --- \\| --- \\| \\| Description \\| The type of conversion learning mode of the ad group. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2021-02-25 \\| \| \| Field label \| Conversion learning mode type \| \| Description \| The type of conversion learning mode of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-25 \| | | ad_group_conversion_learning_mode_type** | | \| Field label \| Conversion learning mode type \| \| --- \| --- \| \| Description \| The type of conversion learning mode of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-25 \| | | Field label | Conversion learning mode type | | Description | The type of conversion learning mode of the ad group. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2021-02-25 | | \| advertiser_test_account** \| \| --- \| \| \\| Field label \\| Is a test account \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the advertiser is a test account. \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| Is a test account \| \| Description \| Whether or not the advertiser is a test account. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_test_account** | | \| Field label \| Is a test account \| \| --- \| --- \| \| Description \| Whether or not the advertiser is a test account. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | Is a test account | | Description | Whether or not the advertiser is a test account. | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| campaign_upgrade_status** \| \| --- \| \| \\| Field label \\| Campaign upgrade status \\| \\| --- \\| --- \\| \\| Description \\| The upgrade status of the campaign. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-10-03 \\| \| \| Field label \| Campaign upgrade status \| \| Description \| The upgrade status of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | campaign_upgrade_status** | | \| Field label \| Campaign upgrade status \| \| --- \| --- \| \| Description \| The upgrade status of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | Field label | Campaign upgrade status | | Description | The upgrade status of the campaign. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-10-03 | | \| advertiser_type** \| \| --- \| \| \\| Field label \\| Advertiser type \\| \\| --- \\| --- \\| \\| Description \\| The type of the advertiser. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-05-24 \\| \| \| Field label \| Advertiser type \| \| Description \| The type of the advertiser. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | advertiser_type** | | \| Field label \| Advertiser type \| \| --- \| --- \| \| Description \| The type of the advertiser. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-05-24 \| | | Field label | Advertiser type | | Description | The type of the advertiser. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-05-24 | | \| campaign_entity_version** \| \| --- \| \| \\| Field label \\| Campaign entity version \\| \\| --- \\| --- \\| \\| Description \\| The entity version of the campaign. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2021-02-01 \\| \| \| Field label \| Campaign entity version \| \| Description \| The entity version of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-01 \| | | campaign_entity_version** | | \| Field label \| Campaign entity version \| \| --- \| --- \| \| Description \| The entity version of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2021-02-01 \| | | Field label | Campaign entity version | | Description | The entity version of the campaign. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2021-02-01 | | \| advertiser_view_window_days** \| \| --- \| \| \\| Field label \\| View window days \\| \\| --- \\| --- \\| \\| Description \\| The tracking window for views in days. \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2022-01-17 \\| \| \| Field label \| View window days \| \| Description \| The tracking window for views in days. \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2022-01-17 \| | | advertiser_view_window_days** | | \| Field label \| View window days \| \| --- \| --- \| \| Description \| The tracking window for views in days. \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2022-01-17 \| | | Field label | View window days | | Description | The tracking window for views in days. | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2022-01-17 | | \| campaign_type** \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| The type of the campaign. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-10-03 \\| \| \| Field label \| Campaign type \| \| Description \| The type of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | campaign_type** | | \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| The type of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | Field label | Campaign type | | Description | The type of the campaign. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-10-03 | | \| advertiser_engagement_window_days** \| \| --- \| \| \\| Field label \\| Engagement window days \\| \\| --- \\| --- \\| \\| Description \\| The tracking window for engagements in days. \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2022-01-17 \\| \| \| Field label \| Engagement window days \| \| Description \| The tracking window for engagements in days. \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2022-01-17 \| | | advertiser_engagement_window_days** | | \| Field label \| Engagement window days \| \| --- \| --- \| \| Description \| The tracking window for engagements in days. \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2022-01-17 \| | | Field label | Engagement window days | | Description | The tracking window for engagements in days. | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2022-01-17 | | \| campaign_placement_exclusion** \| \| --- \| \| \\| Field label \\| Placement exclusion \\| \\| --- \\| --- \\| \\| Description \\| The placement exclusion of the campaign. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-10-03 \\| \| \| Field label \| Placement exclusion \| \| Description \| The placement exclusion of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | campaign_placement_exclusion** | | \| Field label \| Placement exclusion \| \| --- \| --- \| \| Description \| The placement exclusion of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | Field label | Placement exclusion | | Description | The placement exclusion of the campaign. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-10-03 | | \| ad_group_upgrade_status** \| \| --- \| \| \\| Field label \\| Ad group upgrade status \\| \\| --- \\| --- \\| \\| Description \\| The upgrade status of the ad group. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-10-03 \\| \| \| Field label \| Ad group upgrade status \| \| Description \| The upgrade status of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | ad_group_upgrade_status** | | \| Field label \| Ad group upgrade status \| \| --- \| --- \| \| Description \| The upgrade status of the ad group. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | Field label | Ad group upgrade status | | Description | The upgrade status of the ad group. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-10-03 | | \| advertiser_click_window_days** \| \| --- \| \| \\| Field label \\| Click window days \\| \\| --- \\| --- \\| \\| Description \\| The tracking window for clicks in days. \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2022-01-17 \\| \| \| Field label \| Click window days \| \| Description \| The tracking window for clicks in days. \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2022-01-17 \| | | advertiser_click_window_days** | | \| Field label \| Click window days \| \| --- \| --- \| \| Description \| The tracking window for clicks in days. \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2022-01-17 \| | | Field label | Click window days | | Description | The tracking window for clicks in days. | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2022-01-17 | | \| campaign_creative_type** \| \| --- \| \| \\| Field label \\| Creative type \\| \\| --- \\| --- \\| \\| Description \\| The creative type of the campaign. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-10-03 \\| \| \| Field label \| Creative type \| \| Description \| The creative type of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | campaign_creative_type** | | \| Field label \| Creative type \| \| --- \| --- \| \| Description \| The creative type of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-10-03 \| | | Field label | Creative type | | Description | The creative type of the campaign. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-10-03 | | \| onsite_checkouts** \| \| --- \| \| \\| Field label \\| Total onsite checkouts \\| \\| --- \\| --- \\| \\| Description \\| On-site checkouts. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2022-02-15 \\| \| \| Field label \| Total onsite checkouts \| \| Description \| On-site checkouts. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2022-02-15 \| | | onsite_checkouts** | | \| Field label \| Total onsite checkouts \| \| --- \| --- \| \| Description \| On-site checkouts. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2022-02-15 \| | | Field label | Total onsite checkouts | | Description | On-site checkouts. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2022-02-15 | | \| onsite_checkouts_cpa_billable** \| \| --- \| \| \\| Field label \\| Total onsite checkouts CPA \\| \\| --- \\| --- \\| \\| Description \\| On-site checkouts cpa billable. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| đźš« Deprecated \\| Deprecated on 2022-02-15 \\| \| \| Field label \| Total onsite checkouts CPA \| \| Description \| On-site checkouts cpa billable. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| đźš« Deprecated \| Deprecated on 2022-02-15 \| | | onsite_checkouts_cpa_billable** | | \| Field label \| Total onsite checkouts CPA \| \| --- \| --- \| \| Description \| On-site checkouts cpa billable. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| đźš« Deprecated \| Deprecated on 2022-02-15 \| | | Field label | Total onsite checkouts CPA | | Description | On-site checkouts cpa billable. | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | đźš« Deprecated | Deprecated on 2022-02-15 | | \| closeups_rate_paid** \| \| --- \| \| \\| Field label \\| Close-up rate paid \\| \\| --- \\| --- \\| \\| Description \\| The rate of paid close ups. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2021-01-21 \\| \| \| Field label \| Close-up rate paid \| \| Description \| The rate of paid close ups. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | closeups_rate_paid** | | \| Field label \| Close-up rate paid \| \| --- \| --- \| \| Description \| The rate of paid close ups. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | Field label | Close-up rate paid | | Description | The rate of paid close ups. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2021-01-21 | | \| closeups_rate_earned** \| \| --- \| \| \\| Field label \\| Close-up rate earned \\| \\| --- \\| --- \\| \\| Description \\| The rate of earned close ups. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2021-01-21 \\| \| \| Field label \| Close-up rate earned \| \| Description \| The rate of earned close ups. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | closeups_rate_earned** | | \| Field label \| Close-up rate earned \| \| --- \| --- \| \| Description \| The rate of earned close ups. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | Field label | Close-up rate earned | | Description | The rate of earned close ups. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2021-01-21 | | \| closeups_rate** \| \| --- \| \| \\| Field label \\| Close-up rate \\| \\| --- \\| --- \\| \\| Description \\| The rate of close ups. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2021-01-21 \\| \| \| Field label \| Close-up rate \| \| Description \| The rate of close ups. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | closeups_rate** | | \| Field label \| Close-up rate \| \| --- \| --- \| \| Description \| The rate of close ups. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | Field label | Close-up rate | | Description | The rate of close ups. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2021-01-21 | | \| total_closeups** \| \| --- \| \| \\| Field label \\| Close-ups \\| \\| --- \\| --- \\| \\| Description \\| The number of close-ups from earned and paid sources. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2021-01-21 \\| \| \| Field label \| Close-ups \| \| Description \| The number of close-ups from earned and paid sources. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | total_closeups** | | \| Field label \| Close-ups \| \| --- \| --- \| \| Description \| The number of close-ups from earned and paid sources. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | Field label | Close-ups | | Description | The number of close-ups from earned and paid sources. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2021-01-21 | | \| closeups_earned** \| \| --- \| \| \\| Field label \\| Close-ups earned \\| \\| --- \\| --- \\| \\| Description \\| The number of close-ups from Repins of your promoted Pins. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2021-01-21 \\| \| \| Field label \| Close-ups earned \| \| Description \| The number of close-ups from Repins of your promoted Pins. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | closeups_earned** | | \| Field label \| Close-ups earned \| \| --- \| --- \| \| Description \| The number of close-ups from Repins of your promoted Pins. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | Field label | Close-ups earned | | Description | The number of close-ups from Repins of your promoted Pins. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2021-01-21 | | \| closeups_paid** \| \| --- \| \| \\| Field label \\| Close-ups paid \\| \\| --- \\| --- \\| \\| Description \\| The number of close-ups from your promoted Pins. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2021-01-21 \\| \| \| Field label \| Close-ups paid \| \| Description \| The number of close-ups from your promoted Pins. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | closeups_paid** | | \| Field label \| Close-ups paid \| \| --- \| --- \| \| Description \| The number of close-ups from your promoted Pins. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2021-01-21 \| | | Field label | Close-ups paid | | Description | The number of close-ups from your promoted Pins. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2021-01-21 | | \| onsite_checkouts_value** \| \| --- \| \| \\| Field label \\| Total onsite checkouts value \\| \\| --- \\| --- \\| \\| Description \\| On-site checkouts value. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2022-02-15 \\| \| \| Field label \| Total onsite checkouts value \| \| Description \| On-site checkouts value. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2022-02-15 \| | | onsite_checkouts_value** | | \| Field label \| Total onsite checkouts value \| \| --- \| --- \| \| Description \| On-site checkouts value. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2022-02-15 \| | | Field label | Total onsite checkouts value | | Description | On-site checkouts value. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2022-02-15 | ### PIN PROMOTIONS | \| pin_promotion_id** \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The unique ID of the ad/pin promotion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| The unique ID of the ad/pin promotion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | pin_promotion_id** | | \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| The unique ID of the ad/pin promotion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad ID | | Description | The unique ID of the ad/pin promotion | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pin_promotion_pin_id** \| \| --- \| \| \\| Field label \\| Pin ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the pin used in the promoted pin / ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Pin ID \| \| Description \| ID of the pin used in the promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | pin_promotion_pin_id** | | \| Field label \| Pin ID \| \| --- \| --- \| \| Description \| ID of the pin used in the promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Pin ID | | Description | ID of the pin used in the promoted pin / ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pin_promotion_image_url** \| \| --- \| \| \\| Field label \\| Creative image URL \\| \\| --- \\| --- \\| \\| Description \\| URL to the image creative used in the promoted Pin \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative image URL \| \| Description \| URL to the image creative used in the promoted Pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pin_promotion_image_url** | | \| Field label \| Creative image URL \| \| --- \| --- \| \| Description \| URL to the image creative used in the promoted Pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Creative image URL | | Description | URL to the image creative used in the promoted Pin | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| pin_promotion_thumbnail_url** \| \| --- \| \| \\| Field label \\| Creative image thumbnail URL \\| \\| --- \\| --- \\| \\| Description \\| URL to the thumbnail version of image creative used in the promoted Pin \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative image thumbnail URL \| \| Description \| URL to the thumbnail version of image creative used in the promoted Pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pin_promotion_thumbnail_url** | | \| Field label \| Creative image thumbnail URL \| \| --- \| --- \| \| Description \| URL to the thumbnail version of image creative used in the promoted Pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Creative image thumbnail URL | | Description | URL to the thumbnail version of image creative used in the promoted Pin | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| pin_promotion_video_url** \| \| --- \| \| \\| Field label \\| Creative video URL \\| \\| --- \\| --- \\| \\| Description \\| URL to the video used in the promoted Pin \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative video URL \| \| Description \| URL to the video used in the promoted Pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pin_promotion_video_url** | | \| Field label \| Creative video URL \| \| --- \| --- \| \| Description \| URL to the video used in the promoted Pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Creative video URL | | Description | URL to the video used in the promoted Pin | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| pin_promotion_video_cover_image_url** \| \| --- \| \| \\| Field label \\| Creative video cover image URL \\| \\| --- \\| --- \\| \\| Description \\| URL to the cover image used for the video in the promoted Pin \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative video cover image URL \| \| Description \| URL to the cover image used for the video in the promoted Pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pin_promotion_video_cover_image_url** | | \| Field label \| Creative video cover image URL \| \| --- \| --- \| \| Description \| URL to the cover image used for the video in the promoted Pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Creative video cover image URL | | Description | URL to the cover image used for the video in the promoted Pin | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| pin_promotion_name** \| \| --- \| \| \\| Field label \\| Promoted pin name \\| \\| --- \\| --- \\| \\| Description \\| Name of promoted pin / ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted pin name \| \| Description \| Name of promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | pin_promotion_name** | | \| Field label \| Promoted pin name \| \| --- \| --- \| \| Description \| Name of promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Promoted pin name | | Description | Name of promoted pin / ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pin_promotion_status** \| \| --- \| \| \\| Field label \\| Promoted pin status \\| \\| --- \\| --- \\| \\| Description \\| Status of promoted pin / ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted pin status \| \| Description \| Status of promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | pin_promotion_status** | | \| Field label \| Promoted pin status \| \| --- \| --- \| \| Description \| Status of promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Promoted pin status | | Description | Status of promoted pin / ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pin_promotion_created_time** \| \| --- \| \| \\| Field label \\| Promoted pin created date \\| \\| --- \\| --- \\| \\| Description \\| The date the promoted pin was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Promoted pin created date \| \| Description \| The date the promoted pin was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | pin_promotion_created_time** | | \| Field label \| Promoted pin created date \| \| --- \| --- \| \| Description \| The date the promoted pin was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Promoted pin created date | | Description | The date the promoted pin was created | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| pin_promotion_updated_time** \| \| --- \| \| \\| Field label \\| Promoted pin updated date \\| \\| --- \\| --- \\| \\| Description \\| The date the promoted pin was last updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Promoted pin updated date \| \| Description \| The date the promoted pin was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | pin_promotion_updated_time** | | \| Field label \| Promoted pin updated date \| \| --- \| --- \| \| Description \| The date the promoted pin was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Promoted pin updated date | | Description | The date the promoted pin was last updated | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| pin_promotion_android_deep_link** \| \| --- \| \| \\| Field label \\| Android deep link \\| \\| --- \\| --- \\| \\| Description \\| Deep link for Android apps used in pin \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Android deep link \| \| Description \| Deep link for Android apps used in pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pin_promotion_android_deep_link** | | \| Field label \| Android deep link \| \| --- \| --- \| \| Description \| Deep link for Android apps used in pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Android deep link | | Description | Deep link for Android apps used in pin | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| pin_promotion_click_tracking_url** \| \| --- \| \| \\| Field label \\| Android click tracking URL \\| \\| --- \\| --- \\| \\| Description \\| 3rd-party click tracking URL used on promoted pin / ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Android click tracking URL \| \| Description \| 3rd-party click tracking URL used on promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pin_promotion_click_tracking_url** | | \| Field label \| Android click tracking URL \| \| --- \| --- \| \| Description \| 3rd-party click tracking URL used on promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Android click tracking URL | | Description | 3rd-party click tracking URL used on promoted pin / ad | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| pin_promotion_creative_type** \| \| --- \| \| \\| Field label \\| Creative type \\| \\| --- \\| --- \\| \\| Description \\| Creative type used in the promoted pin / ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative type \| \| Description \| Creative type used in the promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | pin_promotion_creative_type** | | \| Field label \| Creative type \| \| --- \| --- \| \| Description \| Creative type used in the promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative type | | Description | Creative type used in the promoted pin / ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pin_promotion_destination_url** \| \| --- \| \| \\| Field label \\| Destination URL \\| \\| --- \\| --- \\| \\| Description \\| Destination URL used in promoted pin / ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Destination URL \| \| Description \| Destination URL used in promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pin_promotion_destination_url** | | \| Field label \| Destination URL \| \| --- \| --- \| \| Description \| Destination URL used in promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Destination URL | | Description | Destination URL used in promoted pin / ad | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| utm_source** \| \| --- \| \| \\| Field label \\| Source (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_source parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Source (utm) \| \| Description \| Value of the utm_source parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | utm_source** | | \| Field label \| Source (utm) \| \| --- \| --- \| \| Description \| Value of the utm_source parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Source (utm) | | Description | Value of the utm_source parameter extracted from the ad destination URL | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| utm_medium** \| \| --- \| \| \\| Field label \\| Medium (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_medium parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Medium (utm) \| \| Description \| Value of the utm_medium parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | utm_medium** | | \| Field label \| Medium (utm) \| \| --- \| --- \| \| Description \| Value of the utm_medium parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Medium (utm) | | Description | Value of the utm_medium parameter extracted from the ad destination URL | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| utm_campaign** \| \| --- \| \| \\| Field label \\| Campaign (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_campaign parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign (utm) \| \| Description \| Value of the utm_campaign parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | utm_campaign** | | \| Field label \| Campaign (utm) \| \| --- \| --- \| \| Description \| Value of the utm_campaign parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign (utm) | | Description | Value of the utm_campaign parameter extracted from the ad destination URL | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| utm_content** \| \| --- \| \| \\| Field label \\| Content (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_content parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Content (utm) \| \| Description \| Value of the utm_content parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | utm_content** | | \| Field label \| Content (utm) \| \| --- \| --- \| \| Description \| Value of the utm_content parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Content (utm) | | Description | Value of the utm_content parameter extracted from the ad destination URL | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| utm_term** \| \| --- \| \| \\| Field label \\| Term (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_term parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Term (utm) \| \| Description \| Value of the utm_term parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | utm_term** | | \| Field label \| Term (utm) \| \| --- \| --- \| \| Description \| Value of the utm_term parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Term (utm) | | Description | Value of the utm_term parameter extracted from the ad destination URL | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pin_promotion_ios_deep_link** \| \| --- \| \| \\| Field label \\| IOS deep link \\| \\| --- \\| --- \\| \\| Description \\| Deep link for iOS apps used in pin \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| IOS deep link \| \| Description \| Deep link for iOS apps used in pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pin_promotion_ios_deep_link** | | \| Field label \| IOS deep link \| \| --- \| --- \| \| Description \| Deep link for iOS apps used in pin \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | IOS deep link | | Description | Deep link for iOS apps used in pin | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| pin_promotion_is_pin_deleted** \| \| --- \| \| \\| Field label \\| Is pin deleted \\| \\| --- \\| --- \\| \\| Description \\| TRUE if pin has been deleted, FALSE if pin still exists \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is pin deleted \| \| Description \| TRUE if pin has been deleted, FALSE if pin still exists \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | pin_promotion_is_pin_deleted** | | \| Field label \| Is pin deleted \| \| --- \| --- \| \| Description \| TRUE if pin has been deleted, FALSE if pin still exists \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is pin deleted | | Description | TRUE if pin has been deleted, FALSE if pin still exists | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| pin_promotion_review_status** \| \| --- \| \| \\| Field label \\| Review status \\| \\| --- \\| --- \\| \\| Description \\| Review status of promoted pin / ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Review status \| \| Description \| Review status of promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | pin_promotion_review_status** | | \| Field label \| Review status \| \| --- \| --- \| \| Description \| Review status of promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Review status | | Description | Review status of promoted pin / ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pin_promotion_view_tracking_url** \| \| --- \| \| \\| Field label \\| View tracking URL \\| \\| --- \\| --- \\| \\| Description \\| 3rd-party impression or view tracking URL used on promoted pin / ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| View tracking URL \| \| Description \| 3rd-party impression or view tracking URL used on promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pin_promotion_view_tracking_url** | | \| Field label \| View tracking URL \| \| --- \| --- \| \| Description \| 3rd-party impression or view tracking URL used on promoted pin / ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | View tracking URL | | Description | 3rd-party impression or view tracking URL used on promoted pin / ad | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| targeting_value** \| \| --- \| \| \\| Field label \\| Targeting value \\| \\| --- \\| --- \\| \\| Description \\| The targeting value \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting value \| \| Description \| The targeting value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targeting_value** | | \| Field label \| Targeting value \| \| --- \| --- \| \| Description \| The targeting value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting value | | Description | The targeting value | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targeting_type** \| \| --- \| \| \\| Field label \\| Targeting type \\| \\| --- \\| --- \\| \\| Description \\| The targeting type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting type \| \| Description \| The targeting type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targeting_type** | | \| Field label \| Targeting type \| \| --- \| --- \| \| Description \| The targeting type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting type | | Description | The targeting type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### TARGETING BREAKDOWNS | \| targeting_keyword** \| \| --- \| \| \\| Field label \\| Keyword \\| \\| --- \\| --- \\| \\| Description \\| Search term used by the user triggering the ad. Note that this field will only return data if you target by keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword \| \| Description \| Search term used by the user triggering the ad. Note that this field will only return data if you target by keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | targeting_keyword** | | \| Field label \| Keyword \| \| --- \| --- \| \| Description \| Search term used by the user triggering the ad. Note that this field will only return data if you target by keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword | | Description | Search term used by the user triggering the ad. Note that this field will only return data if you target by keyword | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targeting_gender** \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Description \\| User gender. Note that this field will only return data if you target by gender \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| Gender \| \| Description \| User gender. Note that this field will only return data if you target by gender \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| | | targeting_gender** | | \| Field label \| Gender \| \| --- \| --- \| \| Description \| User gender. Note that this field will only return data if you target by gender \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| | | Field label | Gender | | Description | User gender. Note that this field will only return data if you target by gender | | Field type | dimension | | Data type | [string.person.gender](/apidocs/field-data-types#person) | | \| targeting_age** \| \| --- \| \| \\| Field label \\| Age group \\| \\| --- \\| --- \\| \\| Description \\| User age group. Note that this field will only return data if you target by age \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \| \| Field label \| Age group \| \| Description \| User age group. Note that this field will only return data if you target by age \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| | | targeting_age** | | \| Field label \| Age group \| \| --- \| --- \| \| Description \| User age group. Note that this field will only return data if you target by age \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| | | Field label | Age group | | Description | User age group. Note that this field will only return data if you target by age | | Field type | dimension | | Data type | [string.person.age](/apidocs/field-data-types#person) | | \| targeting_country** \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| Two-letter code of the user country. Note that this field will only return data if you target by country \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country code \| \| Description \| Two-letter code of the user country. Note that this field will only return data if you target by country \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | targeting_country** | | \| Field label \| Country code \| \| --- \| --- \| \| Description \| Two-letter code of the user country. Note that this field will only return data if you target by country \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | Field label | Country code | | Description | Two-letter code of the user country. Note that this field will only return data if you target by country | | Field type | dimension | | Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) | | \| targeting_country_name** \| \| --- \| \| \\| Field label \\| Country name \\| \\| --- \\| --- \\| \\| Description \\| Name of the user country. Note that this field will only return data if you target by country \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country name \| \| Description \| Name of the user country. Note that this field will only return data if you target by country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | targeting_country_name** | | \| Field label \| Country name \| \| --- \| --- \| \| Description \| Name of the user country. Note that this field will only return data if you target by country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | Field label | Country name | | Description | Name of the user country. Note that this field will only return data if you target by country | | Field type | dimension | | Data type | [string.geo.country](/apidocs/field-data-types#geographical) | | \| targeting_region** \| \| --- \| \| \\| Field label \\| Region code \\| \\| --- \\| --- \\| \\| Description \\| Code of the user region. Note that this field will only return data if you target by region \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region.code](/apidocs/field-data-types#) \\| \| \| Field label \| Region code \| \| Description \| Code of the user region. Note that this field will only return data if you target by region \| \| Field type \| dimension \| \| Data type \| [string.geo.region.code](/apidocs/field-data-types#) \| | | targeting_region** | | \| Field label \| Region code \| \| --- \| --- \| \| Description \| Code of the user region. Note that this field will only return data if you target by region \| \| Field type \| dimension \| \| Data type \| [string.geo.region.code](/apidocs/field-data-types#) \| | | Field label | Region code | | Description | Code of the user region. Note that this field will only return data if you target by region | | Field type | dimension | | Data type | [string.geo.region.code](/apidocs/field-data-types#) | | \| targeting_region_name** \| \| --- \| \| \\| Field label \\| Region name \\| \\| --- \\| --- \\| \\| Description \\| Name of the user region. Note that this field will only return data if you target by region \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region name \| \| Description \| Name of the user region. Note that this field will only return data if you target by region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | targeting_region_name** | | \| Field label \| Region name \| \| --- \| --- \| \| Description \| Name of the user region. Note that this field will only return data if you target by region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | Field label | Region name | | Description | Name of the user region. Note that this field will only return data if you target by region | | Field type | dimension | | Data type | [string.geo.region](/apidocs/field-data-types#geographical) | | \| targeting_location** \| \| --- \| \| \\| Field label \\| Location \\| \\| --- \\| --- \\| \\| Description \\| User location: metropolitan area or region. Note that this field will only return data if you target by location \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.metro](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Location \| \| Description \| User location: metropolitan area or region. Note that this field will only return data if you target by location \| \| Field type \| dimension \| \| Data type \| [string.geo.metro](/apidocs/field-data-types#geographical) \| | | targeting_location** | | \| Field label \| Location \| \| --- \| --- \| \| Description \| User location: metropolitan area or region. Note that this field will only return data if you target by location \| \| Field type \| dimension \| \| Data type \| [string.geo.metro](/apidocs/field-data-types#geographical) \| | | Field label | Location | | Description | User location: metropolitan area or region. Note that this field will only return data if you target by location | | Field type | dimension | | Data type | [string.geo.metro](/apidocs/field-data-types#geographical) | | \| targeting_app_type** \| \| --- \| \| \\| Field label \\| App type \\| \\| --- \\| --- \\| \\| Description \\| Type of the user's app, eg. "web" or "iphone". Note that this field will only return data if you target by app type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App type \| \| Description \| Type of the user's app, eg. "web" or "iphone". Note that this field will only return data if you target by app type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targeting_app_type** | | \| Field label \| App type \| \| --- \| --- \| \| Description \| Type of the user's app, eg. "web" or "iphone". Note that this field will only return data if you target by app type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App type | | Description | Type of the user's app, eg. "web" or "iphone". Note that this field will only return data if you target by app type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targeting_feed_type** \| \| --- \| \| \\| Field label \\| Feed type \\| \\| --- \\| --- \\| \\| Description \\| Type of the feed, eg. "TWOCOLUMN_FEED". Note that this field will only return data if you target by feed type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed type \| \| Description \| Type of the feed, eg. "TWOCOLUMN_FEED". Note that this field will only return data if you target by feed type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targeting_feed_type** | | \| Field label \| Feed type \| \| --- \| --- \| \| Description \| Type of the feed, eg. "TWOCOLUMN_FEED". Note that this field will only return data if you target by feed type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Feed type | | Description | Type of the feed, eg. "TWOCOLUMN_FEED". Note that this field will only return data if you target by feed type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targeting_placement** \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| Placement, eg. "HOME_FEED" or "RELATED_PINS". Note that this field will only return data if you target by placement \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| Placement, eg. "HOME_FEED" or "RELATED_PINS". Note that this field will only return data if you target by placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targeting_placement** | | \| Field label \| Placement \| \| --- \| --- \| \| Description \| Placement, eg. "HOME_FEED" or "RELATED_PINS". Note that this field will only return data if you target by placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Placement | | Description | Placement, eg. "HOME_FEED" or "RELATED_PINS". Note that this field will only return data if you target by placement | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targeting_targeted_interest** \| \| --- \| \| \\| Field label \\| Targeted interest \\| \\| --- \\| --- \\| \\| Description \\| Targeted user interest. Note that this field will only return data if you target by interest \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeted interest \| \| Description \| Targeted user interest. Note that this field will only return data if you target by interest \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targeting_targeted_interest** | | \| Field label \| Targeted interest \| \| --- \| --- \| \| Description \| Targeted user interest. Note that this field will only return data if you target by interest \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeted interest | | Description | Targeted user interest. Note that this field will only return data if you target by interest | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targeting_pinner_interest** \| \| --- \| \| \\| Field label \\| Pinner interest \\| \\| --- \\| --- \\| \\| Description \\| Targeted user interest. Note that this field will only return data if you target by interest \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Pinner interest \| \| Description \| Targeted user interest. Note that this field will only return data if you target by interest \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targeting_pinner_interest** | | \| Field label \| Pinner interest \| \| --- \| --- \| \| Description \| Targeted user interest. Note that this field will only return data if you target by interest \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Pinner interest | | Description | Targeted user interest. Note that this field will only return data if you target by interest | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targeting_audience_include** \| \| --- \| \| \\| Field label \\| Audience include \\| \\| --- \\| --- \\| \\| Description \\| Targeted user belonging to an audience. Note that this field will only return data if you target by audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience include \| \| Description \| Targeted user belonging to an audience. Note that this field will only return data if you target by audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targeting_audience_include** | | \| Field label \| Audience include \| \| --- \| --- \| \| Description \| Targeted user belonging to an audience. Note that this field will only return data if you target by audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Audience include | | Description | Targeted user belonging to an audience. Note that this field will only return data if you target by audience | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year** | | \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearOfWeek** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | yearOfWeek** | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearOfWeekIso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | yearOfWeekIso** | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearMonth** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | yearMonth** | | \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | month** | | \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| yearWeek** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | yearWeek** | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| yearWeekIso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | yearWeekIso** | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | week** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| weekIso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | weekIso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| dayOfMonth** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | dayOfMonth** | | \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| dayOfWeekName** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | dayOfWeekName** | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| dayOfWeekNameIso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | dayOfWeekNameIso** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date** | | \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | ### VIDEO ENGAGEMENTS | \| video_avg_watchtime_in_second_2** \| \| --- \| \| \\| Field label \\| Video avg. watch time (s) earned \\| \\| --- \\| --- \\| \\| Description \\| Average watch time of all video ads, including seeks and loops, after being saved to another person's board \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video avg. watch time (s) earned \| \| Description \| Average watch time of all video ads, including seeks and loops, after being saved to another person's board \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | --- | | video_avg_watchtime_in_second_2** | | \| Field label \| Video avg. watch time (s) earned \| \| --- \| --- \| \| Description \| Average watch time of all video ads, including seeks and loops, after being saved to another person's board \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Video avg. watch time (s) earned | | Description | Average watch time of all video ads, including seeks and loops, after being saved to another person's board | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| video_avg_watchtime_in_second_1** \| \| --- \| \| \\| Field label \\| Video avg. watch time (s) paid \\| \\| --- \\| --- \\| \\| Description \\| Average watch time of all video ads, including seeks and loops \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video avg. watch time (s) paid \| \| Description \| Average watch time of all video ads, including seeks and loops \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | video_avg_watchtime_in_second_1** | | \| Field label \| Video avg. watch time (s) paid \| \| --- \| --- \| \| Description \| Average watch time of all video ads, including seeks and loops \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Video avg. watch time (s) paid | | Description | Average watch time of all video ads, including seeks and loops | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| video_p0_combined_2** \| \| --- \| \| \\| Field label \\| Video starts earned \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad started playing after it was saved to another person's board \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video starts earned \| \| Description \| Number of times your video ad started playing after it was saved to another person's board \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p0_combined_2** | | \| Field label \| Video starts earned \| \| --- \| --- \| \| Description \| Number of times your video ad started playing after it was saved to another person's board \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video starts earned | | Description | Number of times your video ad started playing after it was saved to another person's board | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p0_combined_1** \| \| --- \| \| \\| Field label \\| Video starts paid \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad started playing \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video starts paid \| \| Description \| Number of times your video ad started playing \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p0_combined_1** | | \| Field label \| Video starts paid \| \| --- \| --- \| \| Description \| Number of times your video ad started playing \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video starts paid | | Description | Number of times your video ad started playing | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_mrc_views_2** \| \| --- \| \| \\| Field label \\| Video views earned \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views earned \| \| Description \| Number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_mrc_views_2** | | \| Field label \| Video views earned \| \| --- \| --- \| \| Description \| Number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views earned | | Description | Number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_mrc_views_1** \| \| --- \| \| \\| Field label \\| Video views paid \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad played continuously for 2 seconds while 50% in view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views paid \| \| Description \| Number of times your video ad played continuously for 2 seconds while 50% in view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_mrc_views_1** | | \| Field label \| Video views paid \| \| --- \| --- \| \| Description \| Number of times your video ad played continuously for 2 seconds while 50% in view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views paid | | Description | Number of times your video ad played continuously for 2 seconds while 50% in view | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_3s_views** \| \| --- \| \| \\| Field label \\| Three second video views \\| \\| --- \\| --- \\| \\| Description \\| Total number of times your video ad played continuously for at least 3 seconds while 50% visible (includes both paid and earned) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Three second video views \| \| Description \| Total number of times your video ad played continuously for at least 3 seconds while 50% visible (includes both paid and earned) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_3s_views** | | \| Field label \| Three second video views \| \| --- \| --- \| \| Description \| Total number of times your video ad played continuously for at least 3 seconds while 50% visible (includes both paid and earned) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Three second video views | | Description | Total number of times your video ad played continuously for at least 3 seconds while 50% visible (includes both paid and earned) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p100_complete_1** \| \| --- \| \| \\| Field label \\| Video views at 100% paid \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad reached 100% of its length, including views that skipped ahead to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 100% paid \| \| Description \| Number of times your video ad reached 100% of its length, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p100_complete_1** | | \| Field label \| Video views at 100% paid \| \| --- \| --- \| \| Description \| Number of times your video ad reached 100% of its length, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views at 100% paid | | Description | Number of times your video ad reached 100% of its length, including views that skipped ahead to this point | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p100_complete_2** \| \| --- \| \| \\| Field label \\| Video views at 100% earned \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 100% earned \| \| Description \| Number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p100_complete_2** | | \| Field label \| Video views at 100% earned \| \| --- \| --- \| \| Description \| Number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views at 100% earned | | Description | Number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p25_combined_1** \| \| --- \| \| \\| Field label \\| Video views at 25% paid \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad reached 25% of its length, including views that skipped ahead to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 25% paid \| \| Description \| Number of times your video ad reached 25% of its length, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p25_combined_1** | | \| Field label \| Video views at 25% paid \| \| --- \| --- \| \| Description \| Number of times your video ad reached 25% of its length, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views at 25% paid | | Description | Number of times your video ad reached 25% of its length, including views that skipped ahead to this point | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p25_combined_2** \| \| --- \| \| \\| Field label \\| Video views at 25% earned \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 25% earned \| \| Description \| Number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p25_combined_2** | | \| Field label \| Video views at 25% earned \| \| --- \| --- \| \| Description \| Number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views at 25% earned | | Description | Number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p50_combined_1** \| \| --- \| \| \\| Field label \\| Video views at 50% paid \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad reached 50% of its length, including views that skipped ahead to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 50% paid \| \| Description \| Number of times your video ad reached 50% of its length, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p50_combined_1** | | \| Field label \| Video views at 50% paid \| \| --- \| --- \| \| Description \| Number of times your video ad reached 50% of its length, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views at 50% paid | | Description | Number of times your video ad reached 50% of its length, including views that skipped ahead to this point | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p50_combined_2** \| \| --- \| \| \\| Field label \\| Video views at 50% earned \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 50% earned \| \| Description \| Number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p50_combined_2** | | \| Field label \| Video views at 50% earned \| \| --- \| --- \| \| Description \| Number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views at 50% earned | | Description | Number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p75_combined_1** \| \| --- \| \| \\| Field label \\| Video views at 75% paid \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad reached 75% of its length, including views that skipped ahead to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 75% paid \| \| Description \| Number of times your video ad reached 75% of its length, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p75_combined_1** | | \| Field label \| Video views at 75% paid \| \| --- \| --- \| \| Description \| Number of times your video ad reached 75% of its length, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views at 75% paid | | Description | Number of times your video ad reached 75% of its length, including views that skipped ahead to this point | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p75_combined_2** \| \| --- \| \| \\| Field label \\| Video views at 75% earned \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 75% earned \| \| Description \| Number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p75_combined_2** | | \| Field label \| Video views at 75% earned \| \| --- \| --- \| \| Description \| Number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views at 75% earned | | Description | Number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p95_combined_1** \| \| --- \| \| \\| Field label \\| Video views at 95% paid \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad reached 95% of its length, including views that skipped ahead to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 95% paid \| \| Description \| Number of times your video ad reached 95% of its length, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p95_combined_1** | | \| Field label \| Video views at 95% paid \| \| --- \| --- \| \| Description \| Number of times your video ad reached 95% of its length, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views at 95% paid | | Description | Number of times your video ad reached 95% of its length, including views that skipped ahead to this point | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video_p95_combined_2** \| \| --- \| \| \\| Field label \\| Video views at 95% earned \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 95% earned \| \| Description \| Number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video_p95_combined_2** | | \| Field label \| Video views at 95% earned \| \| --- \| --- \| \| Description \| Number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views at 95% earned | | Description | Number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) |