---
title: "Outbrain DSP (Zemanta) metrics and dimensions"
slug: "outbrain-dsp-zemanta-fields"
description: "Explore the complete list of Outbrain DSP (Zemanta) metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-03-05T14:13:45Z
published: 2026-03-05T14:13:45Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Outbrain DSP (Zemanta) metrics and dimensions

> Supermetrics brings all your Outbrain DSP (Zemanta) data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

50 metrics65 dimensionsSearch fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### AUDIENCE

| \| performance__visits** \| \| --- \| \| \\| Field label \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| Total number of sessions within a date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Visits \| \| Description \| Total number of sessions within a date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| performance__visits** |
| \| Field label \| Visits \| \| --- \| --- \| \| Description \| Total number of sessions within a date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Visits |
| Description | Total number of sessions within a date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__unique_users** \| \| --- \| \| \\| Field label \\| Unique Users \\| \\| --- \\| --- \\| \\| Description \\| The total number of unique people who visited your site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique Users \| \| Description \| The total number of unique people who visited your site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__unique_users** |
| \| Field label \| Unique Users \| \| --- \| --- \| \| Description \| The total number of unique people who visited your site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique Users |
| Description | The total number of unique people who visited your site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__new_users** \| \| --- \| \| \\| Field label \\| New Users \\| \\| --- \\| --- \\| \\| Description \\| The total number of unique people who visited your site for the first time \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New Users \| \| Description \| The total number of unique people who visited your site for the first time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__new_users** |
| \| Field label \| New Users \| \| --- \| --- \| \| Description \| The total number of unique people who visited your site for the first time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New Users |
| Description | The total number of unique people who visited your site for the first time |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__returning_users** \| \| --- \| \| \\| Field label \\| Returning Users \\| \\| --- \\| --- \\| \\| Description \\| The total number of unique people who already visited your site in the past \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Returning Users \| \| Description \| The total number of unique people who already visited your site in the past \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__returning_users** |
| \| Field label \| Returning Users \| \| --- \| --- \| \| Description \| The total number of unique people who already visited your site in the past \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Returning Users |
| Description | The total number of unique people who already visited your site in the past |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__percentage_of_new_users** \| \| --- \| \| \\| Field label \\| % New Users \\| \\| --- \\| --- \\| \\| Description \\| The total number of unique people who already visited your site in the past \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| % New Users \| \| Description \| The total number of unique people who already visited your site in the past \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| performance__percentage_of_new_users** |
| \| Field label \| % New Users \| \| --- \| --- \| \| Description \| The total number of unique people who already visited your site in the past \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | % New Users |
| Description | The total number of unique people who already visited your site in the past |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| performance__pageviews** \| \| --- \| \| \\| Field label \\| Pageviews \\| \\| --- \\| --- \\| \\| Description \\| Total number of pageviews made during the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Pageviews \| \| Description \| Total number of pageviews made during the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__pageviews** |
| \| Field label \| Pageviews \| \| --- \| --- \| \| Description \| Total number of pageviews made during the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Pageviews |
| Description | Total number of pageviews made during the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__pageviews_per_visits** \| \| --- \| \| \\| Field label \\| Pageviews per Visit \\| \\| --- \\| --- \\| \\| Description \\| Average number of pageviews per visit \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Pageviews per Visit \| \| Description \| Average number of pageviews per visit \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| performance__pageviews_per_visits** |
| \| Field label \| Pageviews per Visit \| \| --- \| --- \| \| Description \| Average number of pageviews per visit \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Pageviews per Visit |
| Description | Average number of pageviews per visit |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| performance__bounced_visits** \| \| --- \| \| \\| Field label \\| Bounced Visits \\| \\| --- \\| --- \\| \\| Description \\| Number of visitors that didn't navigate to more than one page on the site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Bounced Visits \| \| Description \| Number of visitors that didn't navigate to more than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__bounced_visits** |
| \| Field label \| Bounced Visits \| \| --- \| --- \| \| Description \| Number of visitors that didn't navigate to more than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Bounced Visits |
| Description | Number of visitors that didn't navigate to more than one page on the site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_bounced_visits** \| \| --- \| \| \\| Field label \\| Non-Bounced Visits \\| \\| --- \\| --- \\| \\| Description \\| Number of visitors that navigated to than one page on the site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Non-Bounced Visits \| \| Description \| Number of visitors that navigated to than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_bounced_visits** |
| \| Field label \| Non-Bounced Visits \| \| --- \| --- \| \| Description \| Number of visitors that navigated to than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Non-Bounced Visits |
| Description | Number of visitors that navigated to than one page on the site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__bounce_rate** \| \| --- \| \| \\| Field label \\| Bounce Rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of visits resulted in only one page view. (Bounced Visits/Visits) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Bounce Rate \| \| Description \| Percentage of visits resulted in only one page view. (Bounced Visits/Visits) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| performance__bounce_rate** |
| \| Field label \| Bounce Rate \| \| --- \| --- \| \| Description \| Percentage of visits resulted in only one page view. (Bounced Visits/Visits) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Bounce Rate |
| Description | Percentage of visits resulted in only one page view. (Bounced Visits/Visits) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| performance__total_seconds** \| \| --- \| \| \\| Field label \\| Total Seconds \\| \\| --- \\| --- \\| \\| Description \\| Total seconds spend on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total Seconds \| \| Description \| Total seconds spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__total_seconds** |
| \| Field label \| Total Seconds \| \| --- \| --- \| \| Description \| Total seconds spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total Seconds |
| Description | Total seconds spend on site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__total_minutes** \| \| --- \| \| \\| Field label \\| Total minute \\| \\| --- \\| --- \\| \\| Description \\| Total minutes spend on site \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total minute \| \| Description \| Total minutes spend on site \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| performance__total_minutes** |
| \| Field label \| Total minute \| \| --- \| --- \| \| Description \| Total minutes spend on site \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total minute |
| Description | Total minutes spend on site |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| performance__time_on_site** \| \| --- \| \| \\| Field label \\| Time on Site \\| \\| --- \\| --- \\| \\| Description \\| Total time spend on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Time on Site \| \| Description \| Total time spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__time_on_site** |
| \| Field label \| Time on Site \| \| --- \| --- \| \| Description \| Total time spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Time on Site |
| Description | Total time spend on site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__avg_cost_per_visit** \| \| --- \| \| \\| Field label \\| Avg. Cost per Visit \\| \\| --- \\| --- \\| \\| Description \\| The average cost per visit to your site. Only visits generated by visitors responding to an ad are included. (Spend/Visits) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. Cost per Visit \| \| Description \| The average cost per visit to your site. Only visits generated by visitors responding to an ad are included. (Spend/Visits) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__avg_cost_per_visit** |
| \| Field label \| Avg. Cost per Visit \| \| --- \| --- \| \| Description \| The average cost per visit to your site. Only visits generated by visitors responding to an ad are included. (Spend/Visits) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. Cost per Visit |
| Description | The average cost per visit to your site. Only visits generated by visitors responding to an ad are included. (Spend/Visits) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__avg_cost_per_new_visitor** \| \| --- \| \| \\| Field label \\| Avg. Cost per New Visitor \\| \\| --- \\| --- \\| \\| Description \\| The average cost per visit to your site. New visitor is a user that visited your site for the first time. (Spend/New Users) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. Cost per New Visitor \| \| Description \| The average cost per visit to your site. New visitor is a user that visited your site for the first time. (Spend/New Users) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__avg_cost_per_new_visitor** |
| \| Field label \| Avg. Cost per New Visitor \| \| --- \| --- \| \| Description \| The average cost per visit to your site. New visitor is a user that visited your site for the first time. (Spend/New Users) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. Cost per New Visitor |
| Description | The average cost per visit to your site. New visitor is a user that visited your site for the first time. (Spend/New Users) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__avg_cost_per_pageview** \| \| --- \| \| \\| Field label \\| Avg. Cost per Pageview \\| \\| --- \\| --- \\| \\| Description \\| The average cost per pageview on your site. Only visits generated by visitors responding to an ad are included \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. Cost per Pageview \| \| Description \| The average cost per pageview on your site. Only visits generated by visitors responding to an ad are included \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__avg_cost_per_pageview** |
| \| Field label \| Avg. Cost per Pageview \| \| --- \| --- \| \| Description \| The average cost per pageview on your site. Only visits generated by visitors responding to an ad are included \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. Cost per Pageview |
| Description | The average cost per pageview on your site. Only visits generated by visitors responding to an ad are included |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__avg_cost_per_non_bounced_visit** \| \| --- \| \| \\| Field label \\| Avg. Cost per Non-Bounced Visit \\| \\| --- \\| --- \\| \\| Description \\| The average cost per visitor that viewed more than one page in a session \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. Cost per Non-Bounced Visit \| \| Description \| The average cost per visitor that viewed more than one page in a session \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__avg_cost_per_non_bounced_visit** |
| \| Field label \| Avg. Cost per Non-Bounced Visit \| \| --- \| --- \| \| Description \| The average cost per visitor that viewed more than one page in a session \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. Cost per Non-Bounced Visit |
| Description | The average cost per visitor that viewed more than one page in a session |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__avg_cost_per_minute** \| \| --- \| \| \\| Field label \\| Avg. Cost per Minute \\| \\| --- \\| --- \\| \\| Description \\| The average cost per minute that visitor spent on your site. Only visitors responding to an ad are included \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. Cost per Minute \| \| Description \| The average cost per minute that visitor spent on your site. Only visitors responding to an ad are included \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__avg_cost_per_minute** |
| \| Field label \| Avg. Cost per Minute \| \| --- \| --- \| \| Description \| The average cost per minute that visitor spent on your site. Only visitors responding to an ad are included \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. Cost per Minute |
| Description | The average cost per minute that visitor spent on your site. Only visitors responding to an ad are included |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__avg_cost_per_unique_user** \| \| --- \| \| \\| Field label \\| Avg. Cost per Unique User \\| \\| --- \\| --- \\| \\| Description \\| Cost per unique user \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. Cost per Unique User \| \| Description \| Cost per unique user \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__avg_cost_per_unique_user** |
| \| Field label \| Avg. Cost per Unique User \| \| --- \| --- \| \| Description \| Cost per unique user \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. Cost per Unique User |
| Description | Cost per unique user |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### COSTS

| \| performance__spend** \| \| --- \| \| \\| Field label \\| Spend \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Spend \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| performance__spend** |
| \| Field label \| Spend \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Spend |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__spend_usd** \| \| --- \| \| \\| Field label \\| Spend (USD) \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (USD) \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| performance__spend_usd** |
| \| Field label \| Spend (USD) \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Spend (USD) |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| performance__spend_gbp** \| \| --- \| \| \\| Field label \\| Spend (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (GBP) \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| performance__spend_gbp** |
| \| Field label \| Spend (GBP) \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Spend (GBP) |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| performance__spend_eur** \| \| --- \| \| \\| Field label \\| Spend (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (EUR) \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| performance__spend_eur** |
| \| Field label \| Spend (EUR) \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Spend (EUR) |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| performance__media_spend** \| \| --- \| \| \\| Field label \\| Media Spend \\| \\| --- \\| --- \\| \\| Description \\| Cost of buying media \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Media Spend \| \| Description \| Cost of buying media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__media_spend** |
| \| Field label \| Media Spend \| \| --- \| --- \| \| Description \| Cost of buying media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Media Spend |
| Description | Cost of buying media |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__data_cost** \| \| --- \| \| \\| Field label \\| Data cost \\| \\| --- \\| --- \\| \\| Description \\| Cost of data usage from various data providers \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Data cost \| \| Description \| Cost of data usage from various data providers \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__data_cost** |
| \| Field label \| Data cost \| \| --- \| --- \| \| Description \| Cost of data usage from various data providers \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Data cost |
| Description | Cost of data usage from various data providers |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__license_fee** \| \| --- \| \| \\| Field label \\| License Fee \\| \\| --- \\| --- \\| \\| Description \\| Outbrain DSP (Zemanta)'s license fee \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| License Fee \| \| Description \| Outbrain DSP (Zemanta)'s license fee \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__license_fee** |
| \| Field label \| License Fee \| \| --- \| --- \| \| Description \| Outbrain DSP (Zemanta)'s license fee \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | License Fee |
| Description | Outbrain DSP (Zemanta)'s license fee |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__margin** \| \| --- \| \| \\| Field label \\| Margin \\| \\| --- \\| --- \\| \\| Description \\| A percentage representing the profit margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Margin \| \| Description \| A percentage representing the profit margin \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| performance__margin** |
| \| Field label \| Margin \| \| --- \| --- \| \| Description \| A percentage representing the profit margin \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Margin |
| Description | A percentage representing the profit margin |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |

### CREATIVE ASSETS

| \| performance__url** \| \| --- \| \| \\| Field label \\| URL \\| \\| --- \\| --- \\| \\| Description \\| Web address of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| URL \| \| Description \| Web address of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| --- |
| performance__url** |
| \| Field label \| URL \| \| --- \| --- \| \| Description \| Web address of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | URL |
| Description | Web address of the ad |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__display_url** \| \| --- \| \| \\| Field label \\| Display URL \\| \\| --- \\| --- \\| \\| Description \\| Advertiser's display url \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Display URL \| \| Description \| Advertiser's display url \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| performance__display_url** |
| \| Field label \| Display URL \| \| --- \| --- \| \| Description \| Advertiser's display url \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Display URL |
| Description | Advertiser's display url |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__brand_name** \| \| --- \| \| \\| Field label \\| Brand name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser's brand name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Brand name \| \| Description \| Advertiser's brand name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__brand_name** |
| \| Field label \| Brand name \| \| --- \| --- \| \| Description \| Advertiser's brand name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Brand name |
| Description | Advertiser's brand name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__description** \| \| --- \| \| \\| Field label \\| Description \\| \\| --- \\| --- \\| \\| Description \\| Description of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Description \| \| Description \| Description of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__description** |
| \| Field label \| Description \| \| --- \| --- \| \| Description \| Description of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Description |
| Description | Description of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__image_hash** \| \| --- \| \| \\| Field label \\| Image hash \\| \\| --- \\| --- \\| \\| Description \\| Image hash \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Image hash \| \| Description \| Image hash \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__image_hash** |
| \| Field label \| Image hash \| \| --- \| --- \| \| Description \| Image hash \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Image hash |
| Description | Image hash |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__image_url** \| \| --- \| \| \\| Field label \\| Image URL \\| \\| --- \\| --- \\| \\| Description \\| Url of the image \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Image URL \| \| Description \| Url of the image \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| performance__image_url** |
| \| Field label \| Image URL \| \| --- \| --- \| \| Description \| Url of the image \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Image URL |
| Description | Url of the image |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__call_to_action** \| \| --- \| \| \\| Field label \\| Call to action \\| \\| --- \\| --- \\| \\| Description \\| Call to action text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Call to action \| \| Description \| Call to action text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__call_to_action** |
| \| Field label \| Call to action \| \| --- \| --- \| \| Description \| Call to action text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Call to action |
| Description | Call to action text |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__uploaded** \| \| --- \| \| \\| Field label \\| Uploaded \\| \\| --- \\| --- \\| \\| Description \\| The time when the ad was uploaded \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Uploaded \| \| Description \| The time when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| performance__uploaded** |
| \| Field label \| Uploaded \| \| --- \| --- \| \| Description \| The time when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Uploaded |
| Description | The time when the ad was uploaded |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| performance__uploaded_date** \| \| --- \| \| \\| Field label \\| Uploaded date \\| \\| --- \\| --- \\| \\| Description \\| The date when the ad was uploaded \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Uploaded date \| \| Description \| The date when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__uploaded_date** |
| \| Field label \| Uploaded date \| \| --- \| --- \| \| Description \| The date when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Uploaded date |
| Description | The date when the ad was uploaded |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__batch_name** \| \| --- \| \| \\| Field label \\| Batch Name \\| \\| --- \\| --- \\| \\| Description \\| The name of the upload batch \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Batch Name \| \| Description \| The name of the upload batch \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__batch_name** |
| \| Field label \| Batch Name \| \| --- \| --- \| \| Description \| The name of the upload batch \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Batch Name |
| Description | The name of the upload batch |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName** |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins** |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners** |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DELIVERY

| \| performance__media_source** \| \| --- \| \| \\| Field label \\| Media source \\| \\| --- \\| --- \\| \\| Description \\| Media source where the content is being promoted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media source \| \| Description \| Media source where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| performance__media_source** |
| \| Field label \| Media source \| \| --- \| --- \| \| Description \| Media source where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Media source |
| Description | Media source where the content is being promoted |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__media_source_id** \| \| --- \| \| \\| Field label \\| Media source ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the media source. Can only be included with 'Media source' breakdown \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media source ID \| \| Description \| ID of the media source. Can only be included with 'Media source' breakdown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__media_source_id** |
| \| Field label \| Media source ID \| \| --- \| --- \| \| Description \| ID of the media source. Can only be included with 'Media source' breakdown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Media source ID |
| Description | ID of the media source. Can only be included with 'Media source' breakdown |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__media_source_slug** \| \| --- \| \| \\| Field label \\| Media source slug \\| \\| --- \\| --- \\| \\| Description \\| Slug of the media source. Can only be included with 'Media source' breakdown \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media source slug \| \| Description \| Slug of the media source. Can only be included with 'Media source' breakdown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__media_source_slug** |
| \| Field label \| Media source slug \| \| --- \| --- \| \| Description \| Slug of the media source. Can only be included with 'Media source' breakdown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Media source slug |
| Description | Slug of the media source. Can only be included with 'Media source' breakdown |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__browser** \| \| --- \| \| \\| Field label \\| Browser \\| \\| --- \\| --- \\| \\| Description \\| Web browser type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Browser \| \| Description \| Web browser type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__browser** |
| \| Field label \| Browser \| \| --- \| --- \| \| Description \| Web browser type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Browser |
| Description | Web browser type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__publishers** \| \| --- \| \| \\| Field label \\| Publishers \\| \\| --- \\| --- \\| \\| Description \\| Publisher where the content is being promoted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Publishers \| \| Description \| Publisher where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| performance__publishers** |
| \| Field label \| Publishers \| \| --- \| --- \| \| Description \| Publisher where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Publishers |
| Description | Publisher where the content is being promoted |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__placement** \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| Placement where the content is being promoted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| Placement where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__placement** |
| \| Field label \| Placement \| \| --- \| --- \| \| Description \| Placement where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Placement |
| Description | Placement where the content is being promoted |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__environment** \| \| --- \| \| \\| Field label \\| Environment \\| \\| --- \\| --- \\| \\| Description \\| Environment where the content is being promoted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Environment \| \| Description \| Environment where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__environment** |
| \| Field label \| Environment \| \| --- \| --- \| \| Description \| Environment where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Environment |
| Description | Environment where the content is being promoted |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__device** \| \| --- \| \| \\| Field label \\| Device \\| \\| --- \\| --- \\| \\| Description \\| Device type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device \| \| Description \| Device type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__device** |
| \| Field label \| Device \| \| --- \| --- \| \| Description \| Device type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Device |
| Description | Device type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__operating_system** \| \| --- \| \| \\| Field label \\| Operating system \\| \\| --- \\| --- \\| \\| Description \\| The operating system \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system \| \| Description \| The operating system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__operating_system** |
| \| Field label \| Operating system \| \| --- \| --- \| \| Description \| The operating system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Operating system |
| Description | The operating system |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__country** \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| Country \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Description \| Country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| performance__country** |
| \| Field label \| Country \| \| --- \| --- \| \| Description \| Country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Field label | Country |
| Description | Country |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| performance__state_region** \| \| --- \| \| \\| Field label \\| State / Region \\| \\| --- \\| --- \\| \\| Description \\| State / region \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| State / Region \| \| Description \| State / region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| performance__state_region** |
| \| Field label \| State / Region \| \| --- \| --- \| \| Description \| State / region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | State / Region |
| Description | State / region |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| performance__dma** \| \| --- \| \| \\| Field label \\| DMA \\| \\| --- \\| --- \\| \\| Description \\| Designated Market Area \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| DMA \| \| Description \| Designated Market Area \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| performance__dma** |
| \| Field label \| DMA \| \| --- \| --- \| \| Description \| Designated Market Area \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | DMA |
| Description | Designated Market Area |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |

### ENTITY

| \| performance__account** \| \| --- \| \| \\| Field label \\| Account \\| \\| --- \\| --- \\| \\| Description \\| The name of your account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account \| \| Description \| The name of your account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| performance__account** |
| \| Field label \| Account \| \| --- \| --- \| \| Description \| The name of your account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account |
| Description | The name of your account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__account_id** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__account_id** |
| \| Field label \| Account ID \| \| --- \| --- \| \| Description \| ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account ID |
| Description | ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__agency** \| \| --- \| \| \\| Field label \\| Agency \\| \\| --- \\| --- \\| \\| Description \\| Name of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Agency \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__agency** |
| \| Field label \| Agency \| \| --- \| --- \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Agency |
| Description | Name of the agency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__agency_id** \| \| --- \| \| \\| Field label \\| Agency ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Agency ID \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__agency_id** |
| \| Field label \| Agency ID \| \| --- \| --- \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Agency ID |
| Description | ID of the agency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__campaign** \| \| --- \| \| \\| Field label \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__campaign** |
| \| Field label \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign |
| Description | Name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__campaign_id** |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__ad_group** \| \| --- \| \| \\| Field label \\| Ad group \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__ad_group** |
| \| Field label \| Ad group \| \| --- \| --- \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group |
| Description | Name of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__ad_group_id** \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group ID \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__ad_group_id** |
| \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group ID |
| Description | ID of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__content_ad** \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| Name of the content ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| Name of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__content_ad** |
| \| Field label \| Ad name \| \| --- \| --- \| \| Description \| Name of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad name |
| Description | Name of the content ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__content_ad_id** \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the content ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| ID of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__content_ad_id** |
| \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| ID of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad ID |
| Description | ID of the content ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__creative** \| \| --- \| \| \\| Field label \\| Creative \\| \\| --- \\| --- \\| \\| Description \\| The creative title/name/headline \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative \| \| Description \| The creative title/name/headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__creative** |
| \| Field label \| Creative \| \| --- \| --- \| \| Description \| The creative title/name/headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative |
| Description | The creative title/name/headline |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__creative_id** \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| The creative ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| The creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__creative_id** |
| \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| The creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ID |
| Description | The creative ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### GENERAL

| \| performance__bid** \| \| --- \| \| \\| Field label \\| Bid \\| \\| --- \\| --- \\| \\| Description \\| Bid amount \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Bid \| \| Description \| Bid amount \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| performance__bid** |
| \| Field label \| Bid \| \| --- \| --- \| \| Description \| Bid amount \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Bid |
| Description | Bid amount |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__bidding_type** \| \| --- \| \| \\| Field label \\| Bidding Type \\| \\| --- \\| --- \\| \\| Description \\| Bidding Type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bidding Type \| \| Description \| Bidding Type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__bidding_type** |
| \| Field label \| Bidding Type \| \| --- \| --- \| \| Description \| Bidding Type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bidding Type |
| Description | Bidding Type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__daily_budget** \| \| --- \| \| \\| Field label \\| Daily budget \\| \\| --- \\| --- \\| \\| Description \\| Maximum daily budget \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Daily budget \| \| Description \| Maximum daily budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__daily_budget** |
| \| Field label \| Daily budget \| \| --- \| --- \| \| Description \| Maximum daily budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Daily budget |
| Description | Maximum daily budget |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__currency** \| \| --- \| \| \\| Field label \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| The currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Currency \| \| Description \| The currency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__currency** |
| \| Field label \| Currency \| \| --- \| --- \| \| Description \| The currency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Currency |
| Description | The currency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### NATIVE VIEWABILITY

| \| performance__measurable_impressions** \| \| --- \| \| \\| Field label \\| Native Measurable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Impressions for which we measured viewability \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Native Measurable Impressions \| \| Description \| Impressions for which we measured viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| performance__measurable_impressions** |
| \| Field label \| Native Measurable Impressions \| \| --- \| --- \| \| Description \| Impressions for which we measured viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Native Measurable Impressions |
| Description | Impressions for which we measured viewability |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__viewable_impressions** \| \| --- \| \| \\| Field label \\| Native Viewable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Native Viewable Impressions \| \| Description \| Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__viewable_impressions** |
| \| Field label \| Native Viewable Impressions \| \| --- \| --- \| \| Description \| Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Native Viewable Impressions |
| Description | Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__not_measurable_impressions** \| \| --- \| \| \\| Field label \\| Native Not-Measurable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Impressions for which we couldn't measure viewability. (Impressions/Native Measurable Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Native Not-Measurable Impressions \| \| Description \| Impressions for which we couldn't measure viewability. (Impressions/Native Measurable Impressions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__not_measurable_impressions** |
| \| Field label \| Native Not-Measurable Impressions \| \| --- \| --- \| \| Description \| Impressions for which we couldn't measure viewability. (Impressions/Native Measurable Impressions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Native Not-Measurable Impressions |
| Description | Impressions for which we couldn't measure viewability. (Impressions/Native Measurable Impressions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__not_viewable_impressions** \| \| --- \| \| \\| Field label \\| Native Not-Viewable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions that were not viewed by a person. (Native Measurable Impressions/Native Viewable Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Native Not-Viewable Impressions \| \| Description \| Number of impressions that were not viewed by a person. (Native Measurable Impressions/Native Viewable Impressions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__not_viewable_impressions** |
| \| Field label \| Native Not-Viewable Impressions \| \| --- \| --- \| \| Description \| Number of impressions that were not viewed by a person. (Native Measurable Impressions/Native Viewable Impressions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Native Not-Viewable Impressions |
| Description | Number of impressions that were not viewed by a person. (Native Measurable Impressions/Native Viewable Impressions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__percentage_of_measurable_impressions** \| \| --- \| \| \\| Field label \\| % Native Measurable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Percentage of impressions that were measurable. (Native Measurable Impressions/Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| % Native Measurable Impressions \| \| Description \| Percentage of impressions that were measurable. (Native Measurable Impressions/Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| performance__percentage_of_measurable_impressions** |
| \| Field label \| % Native Measurable Impressions \| \| --- \| --- \| \| Description \| Percentage of impressions that were measurable. (Native Measurable Impressions/Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | % Native Measurable Impressions |
| Description | Percentage of impressions that were measurable. (Native Measurable Impressions/Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| performance__percentage_of_viewable_impressions** \| \| --- \| \| \\| Field label \\| % Native Viewable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Percentage of viewable impressions out of all measurable impressions. (Native Viewable Impressions/Native Measurable Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| % Native Viewable Impressions \| \| Description \| Percentage of viewable impressions out of all measurable impressions. (Native Viewable Impressions/Native Measurable Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| performance__percentage_of_viewable_impressions** |
| \| Field label \| % Native Viewable Impressions \| \| --- \| --- \| \| Description \| Percentage of viewable impressions out of all measurable impressions. (Native Viewable Impressions/Native Measurable Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | % Native Viewable Impressions |
| Description | Percentage of viewable impressions out of all measurable impressions. (Native Viewable Impressions/Native Measurable Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| performance__impression_distribution_viewable** \| \| --- \| \| \\| Field label \\| Native Impression Distribution (Viewable) \\| \\| --- \\| --- \\| \\| Description \\| Percentage of viewable impressions out of all impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Native Impression Distribution (Viewable) \| \| Description \| Percentage of viewable impressions out of all impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| performance__impression_distribution_viewable** |
| \| Field label \| Native Impression Distribution (Viewable) \| \| --- \| --- \| \| Description \| Percentage of viewable impressions out of all impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Native Impression Distribution (Viewable) |
| Description | Percentage of viewable impressions out of all impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| performance__impression_distribution_not_measurable** \| \| --- \| \| \\| Field label \\| Native Impression distribution (Not-measurable) \\| \\| --- \\| --- \\| \\| Description \\| Percentage of not-measurable impressions out of all impressions. Not-measurable Impressions / impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Native Impression distribution (Not-measurable) \| \| Description \| Percentage of not-measurable impressions out of all impressions. Not-measurable Impressions / impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| performance__impression_distribution_not_measurable** |
| \| Field label \| Native Impression distribution (Not-measurable) \| \| --- \| --- \| \| Description \| Percentage of not-measurable impressions out of all impressions. Not-measurable Impressions / impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Native Impression distribution (Not-measurable) |
| Description | Percentage of not-measurable impressions out of all impressions. Not-measurable Impressions / impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| performance__impression_distribution_not_viewable** \| \| --- \| \| \\| Field label \\| Native Impression Distribution (Not-Viewable) \\| \\| --- \\| --- \\| \\| Description \\| Percentage of not-viewable impressions out of all impressions. Not-Viewable Impressions / impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Native Impression Distribution (Not-Viewable) \| \| Description \| Percentage of not-viewable impressions out of all impressions. Not-Viewable Impressions / impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| performance__impression_distribution_not_viewable** |
| \| Field label \| Native Impression Distribution (Not-Viewable) \| \| --- \| --- \| \| Description \| Percentage of not-viewable impressions out of all impressions. Not-Viewable Impressions / impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Native Impression Distribution (Not-Viewable) |
| Description | Percentage of not-viewable impressions out of all impressions. Not-Viewable Impressions / impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### QUERY

| \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone** |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters** |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start** |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end** |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration** |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts** |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts** |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### TIME

| \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today** |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| performance__year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| performance__year** |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| performance__year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| performance__year_of_week** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| performance__year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| performance__year_of_week_iso** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| performance__year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| performance__year_month** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| performance__month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| performance__month** |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| performance__year_week** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| performance__year_week** |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| performance__year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| performance__year_week_iso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| performance__week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| performance__week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| performance__week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| performance__week_iso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| performance__day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| performance__day_of_month** |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| performance__day_of_week_name** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| performance__day_of_week_name** |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| performance__day_of_week_name_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| performance__day_of_week_name_iso** |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| performance__date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__date** |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__atom** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| performance__atom** |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |

### TRAFFIC ACQUISITION

| \| performance__impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| performance__impressions** |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The amount of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The amount of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__clicks** |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The amount of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | The amount of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click through rate. (Clicks / Impressions) - The percentage of clicks received per impressions served \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click through rate. (Clicks / Impressions) - The percentage of clicks received per impressions served \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| performance__ctr** |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click through rate. (Clicks / Impressions) - The percentage of clicks received per impressions served \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Click through rate. (Clicks / Impressions) - The percentage of clicks received per impressions served |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| performance__average_cpc** \| \| --- \| \| \\| Field label \\| Avg. CPC \\| \\| --- \\| --- \\| \\| Description \\| The average cost per click on an ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. CPC \| \| Description \| The average cost per click on an ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__average_cpc** |
| \| Field label \| Avg. CPC \| \| --- \| --- \| \| Description \| The average cost per click on an ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. CPC |
| Description | The average cost per click on an ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__average_cpm** \| \| --- \| \| \\| Field label \\| Avg. CPM \\| \\| --- \\| --- \\| \\| Description \\| The average cost per thousand ad impressions. Impression is counted whenever an ad is served to the user \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. CPM \| \| Description \| The average cost per thousand ad impressions. Impression is counted whenever an ad is served to the user \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__average_cpm** |
| \| Field label \| Avg. CPM \| \| --- \| --- \| \| Description \| The average cost per thousand ad impressions. Impression is counted whenever an ad is served to the user \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. CPM |
| Description | The average cost per thousand ad impressions. Impression is counted whenever an ad is served to the user |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### VIDEO

| \| performance__video_start** \| \| --- \| \| \\| Field label \\| Video Start \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video Start \| \| Description \| Number of video ads start to play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| performance__video_start** |
| \| Field label \| Video Start \| \| --- \| --- \| \| Description \| Number of video ads start to play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video Start |
| Description | Number of video ads start to play |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_first_quartile** \| \| --- \| \| \\| Field label \\| Video 25% \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through 25% of their duration \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video 25% \| \| Description \| Number of video ads start to play through 25% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_first_quartile** |
| \| Field label \| Video 25% \| \| --- \| --- \| \| Description \| Number of video ads start to play through 25% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video 25% |
| Description | Number of video ads start to play through 25% of their duration |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_midpoint** \| \| --- \| \| \\| Field label \\| Video 50% \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through 50% of their duration \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video 50% \| \| Description \| Number of video ads start to play through 50% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_midpoint** |
| \| Field label \| Video 50% \| \| --- \| --- \| \| Description \| Number of video ads start to play through 50% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video 50% |
| Description | Number of video ads start to play through 50% of their duration |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_third_quartile** \| \| --- \| \| \\| Field label \\| Video 75% \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through 75% of their duration \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video 75% \| \| Description \| Number of video ads start to play through 75% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_third_quartile** |
| \| Field label \| Video 75% \| \| --- \| --- \| \| Description \| Number of video ads start to play through 75% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video 75% |
| Description | Number of video ads start to play through 75% of their duration |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_complete** \| \| --- \| \| \\| Field label \\| Video Complete \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through to completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video Complete \| \| Description \| Number of video ads start to play through to completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_complete** |
| \| Field label \| Video Complete \| \| --- \| --- \| \| Description \| Number of video ads start to play through to completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video Complete |
| Description | Number of video ads start to play through to completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_progress_3s** \| \| --- \| \| \\| Field label \\| Video Progress 3s \\| \\| --- \\| --- \\| \\| Description \\| Video progress 3s \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video Progress 3s \| \| Description \| Video progress 3s \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_progress_3s** |
| \| Field label \| Video Progress 3s \| \| --- \| --- \| \| Description \| Video progress 3s \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video Progress 3s |
| Description | Video progress 3s |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__avg_cpv** \| \| --- \| \| \\| Field label \\| Avg. CPV \\| \\| --- \\| --- \\| \\| Description \\| The average cost per 3 seconds video watch. (Spend/Video Progress 3s) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. CPV \| \| Description \| The average cost per 3 seconds video watch. (Spend/Video Progress 3s) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__avg_cpv** |
| \| Field label \| Avg. CPV \| \| --- \| --- \| \| Description \| The average cost per 3 seconds video watch. (Spend/Video Progress 3s) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. CPV |
| Description | The average cost per 3 seconds video watch. (Spend/Video Progress 3s) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__avg_cpcv** \| \| --- \| \| \\| Field label \\| Avg. CPCV \\| \\| --- \\| --- \\| \\| Description \\| The average cost per completed video watch. Spend / Video completed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. CPCV \| \| Description \| The average cost per completed video watch. Spend / Video completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__avg_cpcv** |
| \| Field label \| Avg. CPCV \| \| --- \| --- \| \| Description \| The average cost per completed video watch. Spend / Video completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. CPCV |
| Description | The average cost per completed video watch. Spend / Video completed |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__avg_vcpm** \| \| --- \| \| \\| Field label \\| Avg. VCPM \\| \\| --- \\| --- \\| \\| Description \\| Average cost per thousand viewed impressions. (Spend/(1000 * Native Viewable Impressions)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg. VCPM \| \| Description \| Average cost per thousand viewed impressions. (Spend/(1000 * Native Viewable Impressions)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__avg_vcpm** |
| \| Field label \| Avg. VCPM \| \| --- \| --- \| \| Description \| Average cost per thousand viewed impressions. (Spend/(1000 * Native Viewable Impressions)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg. VCPM |
| Description | Average cost per thousand viewed impressions. (Spend/(1000 * Native Viewable Impressions)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |