---
title: "Outbrain DSP (Zemanta) data warehouse table groups"
slug: "outbrain-dsp-zemanta-data-warehouse-table-groups"
description: "Explore the complete Supermetrics data warehouse table groups for Outbrain DSP (Zemanta). See all the tables and the fields included in them."
updated: 2026-03-05T14:13:47Z
published: 2026-03-05T14:13:47Z
canonical: "docs.supermetrics.com/outbrain-dsp-zemanta-data-warehouse-table-groups"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Outbrain DSP (Zemanta) data warehouse table groups

Search fields

### Table: PUBLISHER

| \| dataSourceName \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| dataSourceName |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__account \| \| --- \| \| \\| Display name \\| Account \\| \\| --- \\| --- \\| \\| Description \\| The name of your account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account \| \| Description \| The name of your account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__account |
| \| Display name \| Account \| \| --- \| --- \| \| Description \| The name of your account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account |
| Description | The name of your account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__account_id \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__account_id |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__ad_group \| \| --- \| \| \\| Display name \\| Ad group \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__ad_group |
| \| Display name \| Ad group \| \| --- \| --- \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group |
| Description | Name of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__ad_group_id \| \| --- \| \| \\| Display name \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group ID \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__ad_group_id |
| \| Display name \| Ad group ID \| \| --- \| --- \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group ID |
| Description | ID of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__agency \| \| --- \| \| \\| Display name \\| Agency \\| \\| --- \\| --- \\| \\| Description \\| Name of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Agency \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__agency |
| \| Display name \| Agency \| \| --- \| --- \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Agency |
| Description | Name of the agency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__agency_id \| \| --- \| \| \\| Display name \\| Agency ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Agency ID \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__agency_id |
| \| Display name \| Agency ID \| \| --- \| --- \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Agency ID |
| Description | ID of the agency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__batch_name \| \| --- \| \| \\| Display name \\| Batch Name \\| \\| --- \\| --- \\| \\| Description \\| The name of the upload batch \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Batch Name \| \| Description \| The name of the upload batch \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__batch_name |
| \| Display name \| Batch Name \| \| --- \| --- \| \| Description \| The name of the upload batch \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Batch Name |
| Description | The name of the upload batch |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__bid \| \| --- \| \| \\| Display name \\| Bid \\| \\| --- \\| --- \\| \\| Description \\| Bid amount \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Bid \| \| Description \| Bid amount \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__bid |
| \| Display name \| Bid \| \| --- \| --- \| \| Description \| Bid amount \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Bid |
| Description | Bid amount |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__bidding_type \| \| --- \| \| \\| Display name \\| Bidding Type \\| \\| --- \\| --- \\| \\| Description \\| Bidding Type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Bidding Type \| \| Description \| Bidding Type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__bidding_type |
| \| Display name \| Bidding Type \| \| --- \| --- \| \| Description \| Bidding Type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Bidding Type |
| Description | Bidding Type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__bounced_visits \| \| --- \| \| \\| Display name \\| Bounced Visits \\| \\| --- \\| --- \\| \\| Description \\| Number of visitors that didn't navigate to more than one page on the site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Bounced Visits \| \| Description \| Number of visitors that didn't navigate to more than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__bounced_visits |
| \| Display name \| Bounced Visits \| \| --- \| --- \| \| Description \| Number of visitors that didn't navigate to more than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Bounced Visits |
| Description | Number of visitors that didn't navigate to more than one page on the site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__brand_name \| \| --- \| \| \\| Display name \\| Brand name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser's brand name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Brand name \| \| Description \| Advertiser's brand name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__brand_name |
| \| Display name \| Brand name \| \| --- \| --- \| \| Description \| Advertiser's brand name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Brand name |
| Description | Advertiser's brand name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__call_to_action \| \| --- \| \| \\| Display name \\| Call to action \\| \\| --- \\| --- \\| \\| Description \\| Call to action text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Call to action \| \| Description \| Call to action text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__call_to_action |
| \| Display name \| Call to action \| \| --- \| --- \| \| Description \| Call to action text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Call to action |
| Description | Call to action text |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__campaign \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__campaign |
| \| Display name \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign |
| Description | Name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__campaign_id \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__campaign_id |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__clicks \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The amount of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| The amount of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__clicks |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| The amount of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | The amount of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__content_ad \| \| --- \| \| \\| Display name \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| Name of the content ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad name \| \| Description \| Name of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__content_ad |
| \| Display name \| Ad name \| \| --- \| --- \| \| Description \| Name of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad name |
| Description | Name of the content ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__content_ad_id \| \| --- \| \| \\| Display name \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the content ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad ID \| \| Description \| ID of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__content_ad_id |
| \| Display name \| Ad ID \| \| --- \| --- \| \| Description \| ID of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad ID |
| Description | ID of the content ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__creative \| \| --- \| \| \\| Display name \\| Creative \\| \\| --- \\| --- \\| \\| Description \\| The creative title/name/headline \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Creative \| \| Description \| The creative title/name/headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__creative |
| \| Display name \| Creative \| \| --- \| --- \| \| Description \| The creative title/name/headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Creative |
| Description | The creative title/name/headline |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__creative_id \| \| --- \| \| \\| Display name \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| The creative ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Creative ID \| \| Description \| The creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__creative_id |
| \| Display name \| Creative ID \| \| --- \| --- \| \| Description \| The creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Creative ID |
| Description | The creative ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__currency \| \| --- \| \| \\| Display name \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| The currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Currency \| \| Description \| The currency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__currency |
| \| Display name \| Currency \| \| --- \| --- \| \| Description \| The currency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Currency |
| Description | The currency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__daily_budget \| \| --- \| \| \\| Display name \\| Daily budget \\| \\| --- \\| --- \\| \\| Description \\| Maximum daily budget \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Daily budget \| \| Description \| Maximum daily budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__daily_budget |
| \| Display name \| Daily budget \| \| --- \| --- \| \| Description \| Maximum daily budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Daily budget |
| Description | Maximum daily budget |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__data_cost \| \| --- \| \| \\| Display name \\| Data cost \\| \\| --- \\| --- \\| \\| Description \\| Cost of data usage from various data providers \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Data cost \| \| Description \| Cost of data usage from various data providers \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__data_cost |
| \| Display name \| Data cost \| \| --- \| --- \| \| Description \| Cost of data usage from various data providers \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Data cost |
| Description | Cost of data usage from various data providers |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__date \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__date |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__description \| \| --- \| \| \\| Display name \\| Description \\| \\| --- \\| --- \\| \\| Description \\| Description of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Description \| \| Description \| Description of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__description |
| \| Display name \| Description \| \| --- \| --- \| \| Description \| Description of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Description |
| Description | Description of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__display_url \| \| --- \| \| \\| Display name \\| Display URL \\| \\| --- \\| --- \\| \\| Description \\| Advertiser's display url \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Display URL \| \| Description \| Advertiser's display url \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| performance__display_url |
| \| Display name \| Display URL \| \| --- \| --- \| \| Description \| Advertiser's display url \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Display URL |
| Description | Advertiser's display url |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__image_hash \| \| --- \| \| \\| Display name \\| Image hash \\| \\| --- \\| --- \\| \\| Description \\| Image hash \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Image hash \| \| Description \| Image hash \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__image_hash |
| \| Display name \| Image hash \| \| --- \| --- \| \| Description \| Image hash \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Image hash |
| Description | Image hash |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__image_url \| \| --- \| \| \\| Display name \\| Image URL \\| \\| --- \\| --- \\| \\| Description \\| Url of the image \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Image URL \| \| Description \| Url of the image \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| performance__image_url |
| \| Display name \| Image URL \| \| --- \| --- \| \| Description \| Url of the image \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Image URL |
| Description | Url of the image |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__impressions \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__impressions |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__license_fee \| \| --- \| \| \\| Display name \\| License Fee \\| \\| --- \\| --- \\| \\| Description \\| Outbrain DSP (Zemanta)'s license fee \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| License Fee \| \| Description \| Outbrain DSP (Zemanta)'s license fee \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__license_fee |
| \| Display name \| License Fee \| \| --- \| --- \| \| Description \| Outbrain DSP (Zemanta)'s license fee \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | License Fee |
| Description | Outbrain DSP (Zemanta)'s license fee |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__margin \| \| --- \| \| \\| Display name \\| Margin \\| \\| --- \\| --- \\| \\| Description \\| A percentage representing the profit margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Margin \| \| Description \| A percentage representing the profit margin \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| performance__margin |
| \| Display name \| Margin \| \| --- \| --- \| \| Description \| A percentage representing the profit margin \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Margin |
| Description | A percentage representing the profit margin |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| performance__measurable_impressions \| \| --- \| \| \\| Display name \\| Native Measurable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Impressions for which we measured viewability \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Native Measurable Impressions \| \| Description \| Impressions for which we measured viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__measurable_impressions |
| \| Display name \| Native Measurable Impressions \| \| --- \| --- \| \| Description \| Impressions for which we measured viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Native Measurable Impressions |
| Description | Impressions for which we measured viewability |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__media_source \| \| --- \| \| \\| Display name \\| Media source \\| \\| --- \\| --- \\| \\| Description \\| Media source where the content is being promoted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media source \| \| Description \| Media source where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__media_source |
| \| Display name \| Media source \| \| --- \| --- \| \| Description \| Media source where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media source |
| Description | Media source where the content is being promoted |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__media_source_id \| \| --- \| \| \\| Display name \\| Media source ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the media source. Can only be included with 'Media source' breakdown \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media source ID \| \| Description \| ID of the media source. Can only be included with 'Media source' breakdown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__media_source_id |
| \| Display name \| Media source ID \| \| --- \| --- \| \| Description \| ID of the media source. Can only be included with 'Media source' breakdown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media source ID |
| Description | ID of the media source. Can only be included with 'Media source' breakdown |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__media_source_slug \| \| --- \| \| \\| Display name \\| Media source slug \\| \\| --- \\| --- \\| \\| Description \\| Slug of the media source. Can only be included with 'Media source' breakdown \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media source slug \| \| Description \| Slug of the media source. Can only be included with 'Media source' breakdown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__media_source_slug |
| \| Display name \| Media source slug \| \| --- \| --- \| \| Description \| Slug of the media source. Can only be included with 'Media source' breakdown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media source slug |
| Description | Slug of the media source. Can only be included with 'Media source' breakdown |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__media_spend \| \| --- \| \| \\| Display name \\| Media Spend \\| \\| --- \\| --- \\| \\| Description \\| Cost of buying media \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Media Spend \| \| Description \| Cost of buying media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__media_spend |
| \| Display name \| Media Spend \| \| --- \| --- \| \| Description \| Cost of buying media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Media Spend |
| Description | Cost of buying media |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__non_bounced_visits \| \| --- \| \| \\| Display name \\| Non-Bounced Visits \\| \\| --- \\| --- \\| \\| Description \\| Number of visitors that navigated to than one page on the site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-Bounced Visits \| \| Description \| Number of visitors that navigated to than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_bounced_visits |
| \| Display name \| Non-Bounced Visits \| \| --- \| --- \| \| Description \| Number of visitors that navigated to than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-Bounced Visits |
| Description | Number of visitors that navigated to than one page on the site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__pageviews \| \| --- \| \| \\| Display name \\| Pageviews \\| \\| --- \\| --- \\| \\| Description \\| Total number of pageviews made during the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Pageviews \| \| Description \| Total number of pageviews made during the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__pageviews |
| \| Display name \| Pageviews \| \| --- \| --- \| \| Description \| Total number of pageviews made during the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Pageviews |
| Description | Total number of pageviews made during the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__publishers \| \| --- \| \| \\| Display name \\| Publishers \\| \\| --- \\| --- \\| \\| Description \\| Publisher where the content is being promoted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Publishers \| \| Description \| Publisher where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| performance__publishers |
| \| Display name \| Publishers \| \| --- \| --- \| \| Description \| Publisher where the content is being promoted \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Publishers |
| Description | Publisher where the content is being promoted |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__spend \| \| --- \| \| \\| Display name \\| Spend \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Spend \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__spend |
| \| Display name \| Spend \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Spend |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__spend_eur \| \| --- \| \| \\| Display name \\| Spend (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Spend (EUR) \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__spend_eur |
| \| Display name \| Spend (EUR) \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Spend (EUR) |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__spend_gbp \| \| --- \| \| \\| Display name \\| Spend (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Spend (GBP) \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__spend_gbp |
| \| Display name \| Spend (GBP) \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Spend (GBP) |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__spend_usd \| \| --- \| \| \\| Display name \\| Spend (USD) \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Spend (USD) \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__spend_usd |
| \| Display name \| Spend (USD) \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Spend (USD) |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__time_on_site \| \| --- \| \| \\| Display name \\| Time on Site \\| \\| --- \\| --- \\| \\| Description \\| Total time spend on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Time on Site \| \| Description \| Total time spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__time_on_site |
| \| Display name \| Time on Site \| \| --- \| --- \| \| Description \| Total time spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Time on Site |
| Description | Total time spend on site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__total_minutes \| \| --- \| \| \\| Display name \\| Total minute \\| \\| --- \\| --- \\| \\| Description \\| Total minutes spend on site \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total minute \| \| Description \| Total minutes spend on site \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| performance__total_minutes |
| \| Display name \| Total minute \| \| --- \| --- \| \| Description \| Total minutes spend on site \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total minute |
| Description | Total minutes spend on site |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| performance__total_seconds \| \| --- \| \| \\| Display name \\| Total Seconds \\| \\| --- \\| --- \\| \\| Description \\| Total seconds spend on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total Seconds \| \| Description \| Total seconds spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__total_seconds |
| \| Display name \| Total Seconds \| \| --- \| --- \| \| Description \| Total seconds spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total Seconds |
| Description | Total seconds spend on site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__uploaded \| \| --- \| \| \\| Display name \\| Uploaded \\| \\| --- \\| --- \\| \\| Description \\| The time when the ad was uploaded \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Display name \| Uploaded \| \| Description \| The time when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| performance__uploaded |
| \| Display name \| Uploaded \| \| --- \| --- \| \| Description \| The time when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Display name | Uploaded |
| Description | The time when the ad was uploaded |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| performance__uploaded_date \| \| --- \| \| \\| Display name \\| Uploaded date \\| \\| --- \\| --- \\| \\| Description \\| The date when the ad was uploaded \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Uploaded date \| \| Description \| The date when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__uploaded_date |
| \| Display name \| Uploaded date \| \| --- \| --- \| \| Description \| The date when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Uploaded date |
| Description | The date when the ad was uploaded |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__url \| \| --- \| \| \\| Display name \\| URL \\| \\| --- \\| --- \\| \\| Description \\| Web address of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| URL \| \| Description \| Web address of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| performance__url |
| \| Display name \| URL \| \| --- \| --- \| \| Description \| Web address of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | URL |
| Description | Web address of the ad |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__video_complete \| \| --- \| \| \\| Display name \\| Video Complete \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through to completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video Complete \| \| Description \| Number of video ads start to play through to completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_complete |
| \| Display name \| Video Complete \| \| --- \| --- \| \| Description \| Number of video ads start to play through to completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video Complete |
| Description | Number of video ads start to play through to completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_first_quartile \| \| --- \| \| \\| Display name \\| Video 25% \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through 25% of their duration \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video 25% \| \| Description \| Number of video ads start to play through 25% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_first_quartile |
| \| Display name \| Video 25% \| \| --- \| --- \| \| Description \| Number of video ads start to play through 25% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video 25% |
| Description | Number of video ads start to play through 25% of their duration |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_midpoint \| \| --- \| \| \\| Display name \\| Video 50% \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through 50% of their duration \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video 50% \| \| Description \| Number of video ads start to play through 50% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_midpoint |
| \| Display name \| Video 50% \| \| --- \| --- \| \| Description \| Number of video ads start to play through 50% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video 50% |
| Description | Number of video ads start to play through 50% of their duration |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_progress_3s \| \| --- \| \| \\| Display name \\| Video Progress 3s \\| \\| --- \\| --- \\| \\| Description \\| Video progress 3s \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video Progress 3s \| \| Description \| Video progress 3s \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_progress_3s |
| \| Display name \| Video Progress 3s \| \| --- \| --- \| \| Description \| Video progress 3s \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video Progress 3s |
| Description | Video progress 3s |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_start \| \| --- \| \| \\| Display name \\| Video Start \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video Start \| \| Description \| Number of video ads start to play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_start |
| \| Display name \| Video Start \| \| --- \| --- \| \| Description \| Number of video ads start to play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video Start |
| Description | Number of video ads start to play |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_third_quartile \| \| --- \| \| \\| Display name \\| Video 75% \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through 75% of their duration \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video 75% \| \| Description \| Number of video ads start to play through 75% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_third_quartile |
| \| Display name \| Video 75% \| \| --- \| --- \| \| Description \| Number of video ads start to play through 75% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video 75% |
| Description | Number of video ads start to play through 75% of their duration |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__viewable_impressions \| \| --- \| \| \\| Display name \\| Native Viewable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Native Viewable Impressions \| \| Description \| Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__viewable_impressions |
| \| Display name \| Native Viewable Impressions \| \| --- \| --- \| \| Description \| Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Native Viewable Impressions |
| Description | Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__visits \| \| --- \| \| \\| Display name \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| Total number of sessions within a date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visits \| \| Description \| Total number of sessions within a date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__visits |
| \| Display name \| Visits \| \| --- \| --- \| \| Description \| Total number of sessions within a date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visits |
| Description | Total number of sessions within a date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: AD

| \| dataSourceName \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| dataSourceName |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__account \| \| --- \| \| \\| Display name \\| Account \\| \\| --- \\| --- \\| \\| Description \\| The name of your account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account \| \| Description \| The name of your account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__account |
| \| Display name \| Account \| \| --- \| --- \| \| Description \| The name of your account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account |
| Description | The name of your account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__account_id \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__account_id |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__ad_group \| \| --- \| \| \\| Display name \\| Ad group \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__ad_group |
| \| Display name \| Ad group \| \| --- \| --- \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group |
| Description | Name of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__ad_group_id \| \| --- \| \| \\| Display name \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group ID \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__ad_group_id |
| \| Display name \| Ad group ID \| \| --- \| --- \| \| Description \| ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group ID |
| Description | ID of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__agency \| \| --- \| \| \\| Display name \\| Agency \\| \\| --- \\| --- \\| \\| Description \\| Name of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Agency \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__agency |
| \| Display name \| Agency \| \| --- \| --- \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Agency |
| Description | Name of the agency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__agency_id \| \| --- \| \| \\| Display name \\| Agency ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Agency ID \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__agency_id |
| \| Display name \| Agency ID \| \| --- \| --- \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Agency ID |
| Description | ID of the agency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__batch_name \| \| --- \| \| \\| Display name \\| Batch Name \\| \\| --- \\| --- \\| \\| Description \\| The name of the upload batch \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Batch Name \| \| Description \| The name of the upload batch \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__batch_name |
| \| Display name \| Batch Name \| \| --- \| --- \| \| Description \| The name of the upload batch \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Batch Name |
| Description | The name of the upload batch |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__bid \| \| --- \| \| \\| Display name \\| Bid \\| \\| --- \\| --- \\| \\| Description \\| Bid amount \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Bid \| \| Description \| Bid amount \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__bid |
| \| Display name \| Bid \| \| --- \| --- \| \| Description \| Bid amount \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Bid |
| Description | Bid amount |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__bidding_type \| \| --- \| \| \\| Display name \\| Bidding Type \\| \\| --- \\| --- \\| \\| Description \\| Bidding Type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Bidding Type \| \| Description \| Bidding Type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__bidding_type |
| \| Display name \| Bidding Type \| \| --- \| --- \| \| Description \| Bidding Type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Bidding Type |
| Description | Bidding Type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__bounced_visits \| \| --- \| \| \\| Display name \\| Bounced Visits \\| \\| --- \\| --- \\| \\| Description \\| Number of visitors that didn't navigate to more than one page on the site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Bounced Visits \| \| Description \| Number of visitors that didn't navigate to more than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__bounced_visits |
| \| Display name \| Bounced Visits \| \| --- \| --- \| \| Description \| Number of visitors that didn't navigate to more than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Bounced Visits |
| Description | Number of visitors that didn't navigate to more than one page on the site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__brand_name \| \| --- \| \| \\| Display name \\| Brand name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser's brand name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Brand name \| \| Description \| Advertiser's brand name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__brand_name |
| \| Display name \| Brand name \| \| --- \| --- \| \| Description \| Advertiser's brand name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Brand name |
| Description | Advertiser's brand name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__call_to_action \| \| --- \| \| \\| Display name \\| Call to action \\| \\| --- \\| --- \\| \\| Description \\| Call to action text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Call to action \| \| Description \| Call to action text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__call_to_action |
| \| Display name \| Call to action \| \| --- \| --- \| \| Description \| Call to action text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Call to action |
| Description | Call to action text |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__campaign \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__campaign |
| \| Display name \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign |
| Description | Name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__campaign_id \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__campaign_id |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__clicks \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The amount of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| The amount of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__clicks |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| The amount of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | The amount of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__content_ad \| \| --- \| \| \\| Display name \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| Name of the content ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad name \| \| Description \| Name of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__content_ad |
| \| Display name \| Ad name \| \| --- \| --- \| \| Description \| Name of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad name |
| Description | Name of the content ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__content_ad_id \| \| --- \| \| \\| Display name \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the content ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad ID \| \| Description \| ID of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__content_ad_id |
| \| Display name \| Ad ID \| \| --- \| --- \| \| Description \| ID of the content ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad ID |
| Description | ID of the content ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__creative \| \| --- \| \| \\| Display name \\| Creative \\| \\| --- \\| --- \\| \\| Description \\| The creative title/name/headline \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Creative \| \| Description \| The creative title/name/headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__creative |
| \| Display name \| Creative \| \| --- \| --- \| \| Description \| The creative title/name/headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Creative |
| Description | The creative title/name/headline |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__creative_id \| \| --- \| \| \\| Display name \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| The creative ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Creative ID \| \| Description \| The creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__creative_id |
| \| Display name \| Creative ID \| \| --- \| --- \| \| Description \| The creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Creative ID |
| Description | The creative ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__currency \| \| --- \| \| \\| Display name \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| The currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Currency \| \| Description \| The currency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__currency |
| \| Display name \| Currency \| \| --- \| --- \| \| Description \| The currency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Currency |
| Description | The currency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__daily_budget \| \| --- \| \| \\| Display name \\| Daily budget \\| \\| --- \\| --- \\| \\| Description \\| Maximum daily budget \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Daily budget \| \| Description \| Maximum daily budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__daily_budget |
| \| Display name \| Daily budget \| \| --- \| --- \| \| Description \| Maximum daily budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Daily budget |
| Description | Maximum daily budget |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__data_cost \| \| --- \| \| \\| Display name \\| Data cost \\| \\| --- \\| --- \\| \\| Description \\| Cost of data usage from various data providers \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Data cost \| \| Description \| Cost of data usage from various data providers \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__data_cost |
| \| Display name \| Data cost \| \| --- \| --- \| \| Description \| Cost of data usage from various data providers \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Data cost |
| Description | Cost of data usage from various data providers |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__date \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__date |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__description \| \| --- \| \| \\| Display name \\| Description \\| \\| --- \\| --- \\| \\| Description \\| Description of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Description \| \| Description \| Description of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__description |
| \| Display name \| Description \| \| --- \| --- \| \| Description \| Description of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Description |
| Description | Description of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__display_url \| \| --- \| \| \\| Display name \\| Display URL \\| \\| --- \\| --- \\| \\| Description \\| Advertiser's display url \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Display URL \| \| Description \| Advertiser's display url \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| performance__display_url |
| \| Display name \| Display URL \| \| --- \| --- \| \| Description \| Advertiser's display url \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Display URL |
| Description | Advertiser's display url |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__image_hash \| \| --- \| \| \\| Display name \\| Image hash \\| \\| --- \\| --- \\| \\| Description \\| Image hash \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Image hash \| \| Description \| Image hash \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__image_hash |
| \| Display name \| Image hash \| \| --- \| --- \| \| Description \| Image hash \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Image hash |
| Description | Image hash |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__image_url \| \| --- \| \| \\| Display name \\| Image URL \\| \\| --- \\| --- \\| \\| Description \\| Url of the image \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Image URL \| \| Description \| Url of the image \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| performance__image_url |
| \| Display name \| Image URL \| \| --- \| --- \| \| Description \| Url of the image \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Image URL |
| Description | Url of the image |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__impressions \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__impressions |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__license_fee \| \| --- \| \| \\| Display name \\| License Fee \\| \\| --- \\| --- \\| \\| Description \\| Outbrain DSP (Zemanta)'s license fee \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| License Fee \| \| Description \| Outbrain DSP (Zemanta)'s license fee \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__license_fee |
| \| Display name \| License Fee \| \| --- \| --- \| \| Description \| Outbrain DSP (Zemanta)'s license fee \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | License Fee |
| Description | Outbrain DSP (Zemanta)'s license fee |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__margin \| \| --- \| \| \\| Display name \\| Margin \\| \\| --- \\| --- \\| \\| Description \\| A percentage representing the profit margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Margin \| \| Description \| A percentage representing the profit margin \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| performance__margin |
| \| Display name \| Margin \| \| --- \| --- \| \| Description \| A percentage representing the profit margin \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Margin |
| Description | A percentage representing the profit margin |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| performance__measurable_impressions \| \| --- \| \| \\| Display name \\| Native Measurable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Impressions for which we measured viewability \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Native Measurable Impressions \| \| Description \| Impressions for which we measured viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__measurable_impressions |
| \| Display name \| Native Measurable Impressions \| \| --- \| --- \| \| Description \| Impressions for which we measured viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Native Measurable Impressions |
| Description | Impressions for which we measured viewability |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__media_spend \| \| --- \| \| \\| Display name \\| Media Spend \\| \\| --- \\| --- \\| \\| Description \\| Cost of buying media \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Media Spend \| \| Description \| Cost of buying media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__media_spend |
| \| Display name \| Media Spend \| \| --- \| --- \| \| Description \| Cost of buying media \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Media Spend |
| Description | Cost of buying media |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__non_bounced_visits \| \| --- \| \| \\| Display name \\| Non-Bounced Visits \\| \\| --- \\| --- \\| \\| Description \\| Number of visitors that navigated to than one page on the site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-Bounced Visits \| \| Description \| Number of visitors that navigated to than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_bounced_visits |
| \| Display name \| Non-Bounced Visits \| \| --- \| --- \| \| Description \| Number of visitors that navigated to than one page on the site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-Bounced Visits |
| Description | Number of visitors that navigated to than one page on the site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__pageviews \| \| --- \| \| \\| Display name \\| Pageviews \\| \\| --- \\| --- \\| \\| Description \\| Total number of pageviews made during the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Pageviews \| \| Description \| Total number of pageviews made during the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__pageviews |
| \| Display name \| Pageviews \| \| --- \| --- \| \| Description \| Total number of pageviews made during the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Pageviews |
| Description | Total number of pageviews made during the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__spend \| \| --- \| \| \\| Display name \\| Spend \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Spend \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__spend |
| \| Display name \| Spend \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Spend |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__spend_eur \| \| --- \| \| \\| Display name \\| Spend (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Spend (EUR) \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__spend_eur |
| \| Display name \| Spend (EUR) \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Spend (EUR) |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__spend_gbp \| \| --- \| \| \\| Display name \\| Spend (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Spend (GBP) \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__spend_gbp |
| \| Display name \| Spend (GBP) \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Spend (GBP) |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__spend_usd \| \| --- \| \| \\| Display name \\| Spend (USD) \\| \\| --- \\| --- \\| \\| Description \\| Sum of media spend, data spend, license fee and margin \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Spend (USD) \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__spend_usd |
| \| Display name \| Spend (USD) \| \| --- \| --- \| \| Description \| Sum of media spend, data spend, license fee and margin \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Spend (USD) |
| Description | Sum of media spend, data spend, license fee and margin |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__time_on_site \| \| --- \| \| \\| Display name \\| Time on Site \\| \\| --- \\| --- \\| \\| Description \\| Total time spend on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Time on Site \| \| Description \| Total time spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__time_on_site |
| \| Display name \| Time on Site \| \| --- \| --- \| \| Description \| Total time spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Time on Site |
| Description | Total time spend on site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__total_minutes \| \| --- \| \| \\| Display name \\| Total minute \\| \\| --- \\| --- \\| \\| Description \\| Total minutes spend on site \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total minute \| \| Description \| Total minutes spend on site \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| performance__total_minutes |
| \| Display name \| Total minute \| \| --- \| --- \| \| Description \| Total minutes spend on site \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total minute |
| Description | Total minutes spend on site |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| performance__total_seconds \| \| --- \| \| \\| Display name \\| Total Seconds \\| \\| --- \\| --- \\| \\| Description \\| Total seconds spend on site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total Seconds \| \| Description \| Total seconds spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__total_seconds |
| \| Display name \| Total Seconds \| \| --- \| --- \| \| Description \| Total seconds spend on site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total Seconds |
| Description | Total seconds spend on site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__uploaded \| \| --- \| \| \\| Display name \\| Uploaded \\| \\| --- \\| --- \\| \\| Description \\| The time when the ad was uploaded \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Display name \| Uploaded \| \| Description \| The time when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| performance__uploaded |
| \| Display name \| Uploaded \| \| --- \| --- \| \| Description \| The time when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Display name | Uploaded |
| Description | The time when the ad was uploaded |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| performance__uploaded_date \| \| --- \| \| \\| Display name \\| Uploaded date \\| \\| --- \\| --- \\| \\| Description \\| The date when the ad was uploaded \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Uploaded date \| \| Description \| The date when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__uploaded_date |
| \| Display name \| Uploaded date \| \| --- \| --- \| \| Description \| The date when the ad was uploaded \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Uploaded date |
| Description | The date when the ad was uploaded |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__url \| \| --- \| \| \\| Display name \\| URL \\| \\| --- \\| --- \\| \\| Description \\| Web address of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| URL \| \| Description \| Web address of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| performance__url |
| \| Display name \| URL \| \| --- \| --- \| \| Description \| Web address of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | URL |
| Description | Web address of the ad |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| performance__video_complete \| \| --- \| \| \\| Display name \\| Video Complete \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through to completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video Complete \| \| Description \| Number of video ads start to play through to completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_complete |
| \| Display name \| Video Complete \| \| --- \| --- \| \| Description \| Number of video ads start to play through to completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video Complete |
| Description | Number of video ads start to play through to completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_first_quartile \| \| --- \| \| \\| Display name \\| Video 25% \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through 25% of their duration \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video 25% \| \| Description \| Number of video ads start to play through 25% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_first_quartile |
| \| Display name \| Video 25% \| \| --- \| --- \| \| Description \| Number of video ads start to play through 25% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video 25% |
| Description | Number of video ads start to play through 25% of their duration |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_midpoint \| \| --- \| \| \\| Display name \\| Video 50% \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through 50% of their duration \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video 50% \| \| Description \| Number of video ads start to play through 50% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_midpoint |
| \| Display name \| Video 50% \| \| --- \| --- \| \| Description \| Number of video ads start to play through 50% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video 50% |
| Description | Number of video ads start to play through 50% of their duration |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_progress_3s \| \| --- \| \| \\| Display name \\| Video Progress 3s \\| \\| --- \\| --- \\| \\| Description \\| Video progress 3s \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video Progress 3s \| \| Description \| Video progress 3s \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_progress_3s |
| \| Display name \| Video Progress 3s \| \| --- \| --- \| \| Description \| Video progress 3s \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video Progress 3s |
| Description | Video progress 3s |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_start \| \| --- \| \| \\| Display name \\| Video Start \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video Start \| \| Description \| Number of video ads start to play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_start |
| \| Display name \| Video Start \| \| --- \| --- \| \| Description \| Number of video ads start to play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video Start |
| Description | Number of video ads start to play |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__video_third_quartile \| \| --- \| \| \\| Display name \\| Video 75% \\| \\| --- \\| --- \\| \\| Description \\| Number of video ads start to play through 75% of their duration \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video 75% \| \| Description \| Number of video ads start to play through 75% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__video_third_quartile |
| \| Display name \| Video 75% \| \| --- \| --- \| \| Description \| Number of video ads start to play through 75% of their duration \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video 75% |
| Description | Number of video ads start to play through 75% of their duration |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__viewable_impressions \| \| --- \| \| \\| Display name \\| Native Viewable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Native Viewable Impressions \| \| Description \| Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__viewable_impressions |
| \| Display name \| Native Viewable Impressions \| \| --- \| --- \| \| Description \| Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Native Viewable Impressions |
| Description | Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__visits \| \| --- \| \| \\| Display name \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| Total number of sessions within a date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visits \| \| Description \| Total number of sessions within a date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__visits |
| \| Display name \| Visits \| \| --- \| --- \| \| Description \| Total number of sessions within a date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visits |
| Description | Total number of sessions within a date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |