---
title: "Omnisend report building guide"
slug: "omnisend-report-building-guide"
description: "Analyze your email campaign performance with Omnisend's data connector. Optimize strategies using A/B test results and key metrics for better results."
updated: 2026-03-26T07:20:49Z
published: 2026-03-26T09:08:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Omnisend report building guide

Use the Omnisend data source connector to create an overview dashboard to analyze the performance of different campaigns over time. Compare campaign performance on a monthly basis and optimize your email campaigns based on A/B test results.

## Before you begin

Before you build reports, you need to connect the data source to Supermetrics.

- **Connection instructions:** See our [Omnisend connection guide](/v1/docs/omnisend-connection-guide).
- **Available metrics and dimensions:** Find the full list of fields in our [Omnisend field documentation](/v1/docs/omnisend-fields).

## Query types

With this data source, you need to select a query type to get the right type of data:

- **All campaigns:** Returns performance data for all email campaigns.
- **A/B test campaigns:** Returns performance data specifically for A/B test campaigns, allowing you to compare results across variants.

## Popular queries

These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Data Studio, or data warehouse destinations.

### Review email sends and clicks over the last 28 days

See the total number of times your campaign emails were sent and clicked over the last 28 days — useful for getting a quick read on overall campaign reach and engagement volume.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Query type | All campaigns |
| Date range | Last 28 days |
| Metrics | Sends, Clicks |
| Suggested visualization | Bar or table chart |

#### Understanding the data

- **Sends:** The number of times the campaign email was sent within the reporting period.
- **Clicks:** The number of times the campaign email was clicked within the reporting period.

### Analyze sends, clicks, and opens by campaign last week

Get a detailed view of last week's campaign performance — sends, opens, and clicks — broken down by campaign name and date, so you can compare how individual campaigns performed and spot engagement trends.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Query type | All campaigns |
| Date range | Last week |
| Metrics | Sends, Clicks, Opens |
| Dimensions | Campaign name, Date |
| Suggested visualization | Table |

#### Understanding the data

- **Sends:** The number of times the campaign email was sent within the reporting period.
- **Clicks:** The number of times the campaign email was clicked within the reporting period.
- **Opens:** The number of times the campaign email was opened within the reporting period.
- **Campaign name:** Splits results by campaign for side-by-side performance comparison.
- **Date:** Splits results by day so you can track engagement trends over the week.

### Track unsubscribes compared to the previous week

See how many recipients unsubscribed from your emails last week compared to the week before — useful for detecting spikes in list churn and investigating potential causes.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Query type | All campaigns |
| Date range | Last week |
| Date range comparison | Previous period |
| Metrics | Unsubscribes |
| Suggested visualization | Scorecard |

#### Understanding the data

- **Unsubscribes:** The number of contacts who unsubscribed from the campaign within the reporting period.

## More resources

You might also be interested in:

- [Supermetrics report template gallery](https://supermetrics.com/template-gallery)
- [Omnisend metrics and dimensions](/v1/docs/omnisend-fields)