Nielsen Digital Ad Ratings data warehouse table groups

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Table: AUDIENCE_PROFILE

advertiser_id
advertiser_name
brand_id
brand_name
campaign_end_date
campaign_id
campaign_name
campaign_start_date
campaign_status
campaign_target_demo
campaign_type
country
dataSourceName
demographics
platform
reportable_status
reporting_frequency
today
tracked_ads
unique_audience

Table: SITE

advertiser_id
advertiser_name
brand_id
brand_name
campaign_end_date
campaign_id
campaign_name
campaign_start_date
campaign_status
campaign_target_demo
campaign_type
country
dataSourceName
demographics
platform
reportable_status
reporting_frequency
site_id
site_name
site_url
today
tracked_ads
unique_audience

Table: PLACEMENT

ad_server_name
advertiser_id
advertiser_name
brand_id
brand_name
campaign_end_date
campaign_id
campaign_name
campaign_start_date
campaign_status
campaign_target_demo
campaign_type
country
dataSourceName
demographics
placement_id
placement_name
platform
reportable_status
reporting_frequency
site_id
site_name
site_url
tag_placement_id
today
tracked_ads
unique_audience

Table: POPULATION

country
dataSourceName
demographics
end_date
start_date