---
title: "Nielsen Digital Ad Ratings connection guide"
slug: "nielsen-digital-ad-ratings-connection-guide"
description: "Connect your Nielsen Digital Ad Ratings data to Supermetrics with our guide on permissions and connection instructions for seamless reporting."
updated: 2026-05-06T11:41:44Z
published: 2026-05-06T13:25:57Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Nielsen Digital Ad Ratings connection guide

This guide contains all permissions and requirements for connecting your Nielsen Digital Ad Ratings data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/v1/docs/nielsen-digital-ad-ratings-connection-guide#connection-instructions).

## Required permissions

Before using the Nielsen Digital Ad Ratings connector, you need to have a client ID and a client secret to access the Nielsen DAR API.

To get these credentials, reach out to your Nielsen Digital Ad Ratings representative and ask them to create and share the credentials with you.

## Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data:

- **Audience profile**: Pull lifetime campaign data split by demographic groups
- **Site**: Pull lifetime campaign data split by sites
- **Platform**: Pull lifetime campaign data split by platforms
- **Population**: Pull the Population base for each demo segment in order to calculate population share metrics, such as Audience reach.

## Connection instructions

When connecting to Nielsen Digital Ad Ratings, you need to provide your client ID and client secret.

1. Select the Nielsen Digital Ad Ratings data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. Enter your Nielsen email address and password.
3. Enter your client ID and client secret.
4. If prompted, choose to make this connection [shared or private](/v1/docs/about-shared-and-private-connections).
5. Click **Start**.
6. In your data destination, select the campaigns to include in your reporting and a query type to use.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub.](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub)

You can also connect to Nielsen Digital Ad Ratings from these destinations:

- Google Sheets: [How to log in to a Supermetrics data source in Google Sheets](/v1/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Excel: [How to connect data sources to Excel with Supermetrics](/v1/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- The Supermetrics API: [How to use the Query Manager](/v1/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](/v1/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](/v1/docs/how-to-create-a-bigquery-marketplace-transfer)
- Data warehouse and cloud storage (Hub): [How to create a transfer](/v1/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [How to reauthenticate a data source in Google Sheets, Looker Studio, Excel, or Power BI](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)
- [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)
- [How to manage data source connections on the Supermetrics Hub](/v1/docs/how-to-manage-data-source-connections-on-supermetrics-hub)