Nexxen DSP metrics and dimensions

  • Updated on Dec 10, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Nexxen DSP data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

24 metrics53 dimensions

ADVERTISER

performance__advertiser_name
Field label Advertiser name
Description Name of advertiser
Field type dimension
Data type string.text.value
performance__advertiser_id
Field label Advertiser ID
Description Nexxen internal ID for advertiser
Field type dimension
Data type string.text.value

APP

performance__mobile_app_id
Field label Mobile app ID
Description Nexxen internal ID for mobile app
Field type dimension
Data type string.text.value
performance__mobile_app_name
Field label Mobile app name
Description Name of mobile app
Field type dimension
Data type string.text.value

BEACON

performance__beacon_id
Field label Beacon ID
Description Nexxen internal ID for beacon
Field type dimension
Data type string.text.value
performance__beacon_name
Field label Beacon name
Description Name of beacon
Field type dimension
Data type string.text.value

CREATIVE

performance__creative_id
Field label Creative ID
Description Amobee internal ID for creative
Field type dimension
Data type string.text.value
performance__creative_name
Field label Creative name
Description Name of creative
Field type dimension
Data type string.text.value
performance__creative_size
Field label Creative size
Description Size of creative
Field type dimension
Data type string.text.value

CROSS DEVICE

performance__xd_actions
Field label Actions
Description Cross-device actions
Field type metric
Data type int.number.value
performance__xd_action_rate
Field label Action Rate
Description Cross-device action rate
Field type metric
Data type float.number.ratio
performance__shopping_cart_value_vta
Field label VTA cart value
Description Value of shopping cart passed via action pixel for view-based actions
Field type metric
Data type float.number.value
performance__shopping_cart_value_cta
Field label CTA cart value
Description Impressions that were measurable by the viewability partner
Field type metric
Data type float.number.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEAL

performance__deal_id
Field label Deal ID
Description Publisher-provided external ID for deal
Field type dimension
Data type string.text.value
performance__deal_name
Field label Deal name
Description Name of deal
Field type dimension
Data type string.text.value
performance__deal_type
Field label Deal type
Description Type of publisher deal
Field type dimension
Data type string.text.value

DOMAIN

performance__top_level_domain
Field label Top-level domain
Description Name of top-level domain
Field type dimension
Data type string.text.value

GEO

performance__country
Field label Country
Description Name of country
Field type dimension
Data type string.geo.country
performance__region_name
Field label Region
Description Name of region
Field type dimension
Data type string.geo.region
performance__dma_name
Field label DMA
Description Name of DMA
Field type dimension
Data type string.text.value
performance__city_name
Field label City
Description Name of city
Field type dimension
Data type string.geo.city
performance__zip_code
Field label ZIP code
Description Zip code (US only)
Field type dimension
Data type string.geo.zip
performance__postal_code
Field label Postal code
Description Postal code
Field type dimension
Data type string.text.value

INSERTION ORDER

performance__insertion_order_name
Field label Insertion Order Name
Description Name of insertion order
Field type dimension
Data type string.text.value
performance__insertion_order_id
Field label Insertion Order ID
Description Nexxen internal ID for insertion order
Field type dimension
Data type string.text.value

LINE ITEM

performance__line_item_name
Field label Line item name
Description Name of line item
Field type dimension
Data type string.text.value
performance__line_item_id
Field label Line item ID
Description Nexxen internal ID for line item
Field type dimension
Data type string.text.value

OTHER

performance__iab_category_name
Field label IAB Category Name
Description Name of IAB category
Field type dimension
Data type string.text.value
performance__iab_category_id
Field label IAB Category ID
Description ID of IAB category
Field type dimension
Data type string.text.value

PACKAGE

performance__package_name
Field label Package name
Description Name of package
Field type dimension
Data type string.text.value
performance__package_id
Field label Package ID
Description Nexxen internal ID for package
Field type dimension
Data type string.text.value

PERFORMANCE

performance__impressions
Field label Impressions
Description Number of impressions
Field type metric
Data type int.number.value
performance__clicks
Field label Clicks
Description Clicks with impression date in last 60 days
Field type metric
Data type int.number.value
performance__actions
Field label Contract actions
Description Actions (i.e., total conversions) with impression date in last 60 days
Field type metric
Data type int.number.value
performance__advertiser_invoice
Field label Advertiser invoice (USD)
Description Inventory costs + data costs + Amobee fees + client margin (USD)
Field type metric
Data type float.currency.value
performance__advertiser_invoice_aud
Field label Advertiser invoice (AUD)
Description Inventory costs + data costs + Amobee fees + client margin (AUD)
Field type metric
Data type float.currency.value
performance__advertiser_invoice_gbp
Field label Advertiser invoice (GBP)
Description Inventory costs + data costs + Amobee fees + client margin (GBP)
Field type metric
Data type float.currency.value
performance__advertiser_invoice_eur
Field label Advertiser invoice (EUR)
Description Inventory costs + data costs + Amobee fees + client margin (EUR)
Field type metric
Data type float.currency.value
performance__ctr
Field label CTR
Description Click-through rate (clicks ÷ impressions)
Field type metric
Data type float.number.ratio
performance__advertiser_ecpm
Field label eCPM (USD)
Description (Advertiser invoice * 1000) ÷ impressions (USD)
Field type metric
Data type float.currency.value
performance__advertiser_ecpc
Field label eCPC (USD)
Description Advertiser invoice ÷ clicks (USD)
Field type metric
Data type float.currency.value
performance__advertiser_ecpa
Field label eCPA (USD)
Description Advertiser invoice ÷ actions (USD)
Field type metric
Data type float.currency.value
performance__measurable_imps
Field label Measurable impressions
Description Impressions that were measurable by the viewability partner
Field type metric
Data type int.number.value
performance__two_sec_viewable_imps
Field label In-view impressions
Description Impressions that were in-view, according to IAB standards, for 2+ seconds
Field type metric
Data type int.number.value
performance__in_view_rate_two_sec
Field label In-view rate
Description In-view impressions ÷ measurable impressions
Field type metric
Data type float.number.ratio

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

REACH

performance__user_reach
Field label User reach
Description Estimated count of unique users reached, based on devices and cookies
Field type metric
Data type int.number.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
performance__year
Field label Year
Field type dimension
Data type string.time.year
performance__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
performance__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
performance__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
performance__month
Field label Month
Field type dimension
Data type string.time.month
performance__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
performance__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
performance__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
performance__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
performance__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
performance__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
performance__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
performance__date
Field label Date
Field type dimension
Data type string.time.date
performance__atom
Field label Datetime
Field type dimension
Data type string.time.datetime

VIDEO & AUDIO

performance__complete_events
Field label Complete events
Description Number of times video/audio ad was completed
Field type metric
Data type int.number.value
performance__percent_25_events
Field label 25% Complete
Description Number of times video/audio ad reached 25th percentile
Field type metric
Data type int.number.value
performance__percent_50_events
Field label 50% Complete
Description Number of times video/audio ad reached 50th percentile
Field type metric
Data type int.number.value
performance__percent_75_events
Field label 75% Complete
Description Number of times video/audio ad reached 70th percentile
Field type metric
Data type int.number.value
performance__video_completed_rate
Field label Completion rate
Description Complete events ÷ impressions
Field type metric
Data type float.number.ratio