---
title: "Moz connection guide"
slug: "moz-connection-guide"
description: "Connect your Moz data to Supermetrics in Google Sheets and Looker Studio. Learn permissions, query types, and step-by-step connection instructions."
updated: 2026-05-06T11:45:46Z
published: 2026-05-06T13:26:01Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Moz connection guide

This guide contains all permissions and requirements for connecting your Moz data to Supermetrics. Moz is available in Google Sheets and Data Studio.

You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. [Learn more about shared connections](/v1/docs/about-shared-and-private-connections).

## Required permissions

Moz allows you to collect publicly available search engine data. To fetch more than 200 rows of data with it, [you'll need to use your own API credentials](/v1/docs/moz-permissions-guide).

## Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data:

- **URL metrics**: Returns metrics for up to 50 URLs.
- **Link metrics**: Returns information about links between a target URL and other pages and domains.

## Connection instructions

****Google Sheets****

Make sure you've [installed the Supermetrics add-on](/v1/docs/how-to-install-supermetrics-in-google-sheets) before you connect.

1. [Open a new Google Sheets file](https://docs.google.com/spreadsheets/u/0/).
2. Navigate to **Extensions** → **Supermetrics** → **Launch sidebar** to open Supermetrics.
3. Click **Create new query**.
4. Under Data source, select **Moz**.
5. Choose to make this connection [shared or private](/v1/docs/about-shared-and-private-connections).
6. Click **Start**.
7. Navigate to **Report configuration**, and select a query type.
8. Add URLs to the **URLs** field. Separate multiple URLs with commas and no whitespace (,).

Learn about [advanced settings, best practices, and troubleshooting tips](/v1/docs/google-sheets) for Supermetrics for Google Sheets.

****Data Studio****

1. [Open the Supermetrics Looker Studio data source gallery](https://supermetrics.com/products/looker-studio#data-source-section).
2. Navigate to Moz and click **Start free trial**.
3. You'll see two buttons that read **Authorize**. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
4. Once that's done, or if you've done it before, click the right-hand **Authorize** button (under "Moz requires authorization to connect to data").
5. Select a team that has access to the account you want to connect.
6. Choose to make this connection [shared or private](/v1/docs/about-shared-and-private-connections).
7. Click **Start**.
8. Select a query type and click **Next**.
9. Add URLs to the **URLs** field. Separate multiple URLs with commas and no whitespace (,).
10. In the pane's top right, click **Connect**.
11. Click **Create report**.
12. Click **Add to report**.

Learn about [advanced settings, best practices, and troubleshooting tips](/v1/docs/looker-studio) for Supermetrics for Data Studio.

## More resources

- [Moz permissions guide](/v1/docs/moz-permissions-guide)
- [How to reauthenticate a data source in Looker Studio, Google Sheets, or Excel](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)