--- title: "Moloco DSP metrics and dimensions" slug: "moloco-dsp-fields" description: "Explore the Moloco DSP metrics and dimensions available through Supermetrics. Find every data field you need to build your marketing reports." updated: 2026-03-05T14:18:59Z published: 2026-03-05T14:18:59Z canonical: "docs.supermetrics.com/moloco-dsp-fields" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Moloco DSP metrics and dimensions > Supermetrics brings all your Moloco DSP data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 53 metrics56 dimensionsSearch fields ### AD ACCOUNT | \| ad_account_name \| \| --- \| \| \\| Field label \\| Ad account name \\| \\| --- \\| --- \\| \\| Description \\| Descriptive name of an ad-account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account name \| \| Description \| Descriptive name of an ad-account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | ad_account_name | | \| Field label \| Ad account name \| \| --- \| --- \| \| Description \| Descriptive name of an ad-account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad account name | | Description | Descriptive name of an ad-account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_account_id \| \| --- \| \| \\| Field label \\| Ad account ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ID of an ad-account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account ID \| \| Description \| Unique ID of an ad-account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_account_id | | \| Field label \| Ad account ID \| \| --- \| --- \| \| Description \| Unique ID of an ad-account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad account ID | | Description | Unique ID of an ad-account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_account_currency \| \| --- \| \| \\| Field label \\| Ad account currency \\| \\| --- \\| --- \\| \\| Description \\| Currency of the ad-account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad account currency \| \| Description \| Currency of the ad-account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | ad_account_currency | | \| Field label \| Ad account currency \| \| --- \| --- \| \| Description \| Currency of the ad-account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Field label | Ad account currency | | Description | Currency of the ad-account | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| ad_account_timezone \| \| --- \| \| \\| Field label \\| Ad account timezone \\| \\| --- \\| --- \\| \\| Description \\| Timezone of the ad-account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad account timezone \| \| Description \| Timezone of the ad-account \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | ad_account_timezone | | \| Field label \| Ad account timezone \| \| --- \| --- \| \| Description \| Timezone of the ad-account \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Ad account timezone | | Description | Timezone of the ad-account | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | ### AD GROUP | \| ad_group_name \| \| --- \| \| \\| Field label \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| The title of the Ad Group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group name \| \| Description \| The title of the Ad Group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | ad_group_name | | \| Field label \| Ad group name \| \| --- \| --- \| \| Description \| The title of the Ad Group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group name | | Description | The title of the Ad Group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_id \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the Ad Group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group ID \| \| Description \| The ID of the Ad Group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_id | | \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| The ID of the Ad Group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group ID | | Description | The ID of the Ad Group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### APP | \| app_name \| \| --- \| \| \\| Field label \\| App name \\| \\| --- \\| --- \\| \\| Description \\| The name of the App \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App name \| \| Description \| The name of the App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | app_name | | \| Field label \| App name \| \| --- \| --- \| \| Description \| The name of the App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App name | | Description | The name of the App | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| app_id \| \| --- \| \| \\| Field label \\| App ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the App \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App ID \| \| Description \| The ID of the App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | app_id | | \| Field label \| App ID \| \| --- \| --- \| \| Description \| The ID of the App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App ID | | Description | The ID of the App | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| app_store_id \| \| --- \| \| \\| Field label \\| App store ID \\| \\| --- \\| --- \\| \\| Description \\| The store ID of the App \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App store ID \| \| Description \| The store ID of the App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | app_store_id | | \| Field label \| App store ID \| \| --- \| --- \| \| Description \| The store ID of the App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App store ID | | Description | The store ID of the App | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| app_os \| \| --- \| \| \\| Field label \\| App OS \\| \\| --- \\| --- \\| \\| Description \\| The OS of the App \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App OS \| \| Description \| The OS of the App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | app_os | | \| Field label \| App OS \| \| --- \| --- \| \| Description \| The OS of the App \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App OS | | Description | The OS of the App | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CAMPAIGN | \| campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | campaign_name | | \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign name | | Description | The name of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The unique ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The unique ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_id | | \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The unique ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign ID | | Description | The unique ID of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_type \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| The type of campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| The type of campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_type | | \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| The type of campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign type | | Description | The type of campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_bid_country \| \| --- \| \| \\| Field label \\| Campaign bid country \\| \\| --- \\| --- \\| \\| Description \\| The bid country of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Campaign bid country \| \| Description \| The bid country of the campaign \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | campaign_bid_country | | \| Field label \| Campaign bid country \| \| --- \| --- \| \| Description \| The bid country of the campaign \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | Field label | Campaign bid country | | Description | The bid country of the campaign | | Field type | dimension | | Data type | [string.geo.country](/apidocs/field-data-types#geographical) | | \| campaign_goal_type \| \| --- \| \| \\| Field label \\| Campaign goal type \\| \\| --- \\| --- \\| \\| Description \\| The goal type of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign goal type \| \| Description \| The goal type of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_goal_type | | \| Field label \| Campaign goal type \| \| --- \| --- \| \| Description \| The goal type of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign goal type | | Description | The goal type of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### COHORT (CPA) | \| cpa_d1 \| \| --- \| \| \\| Field label \\| CPA (d1) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action cumulative count by day 1 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (d1) \| \| Description \| Cost per action cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | cpa_d1 | | \| Field label \| CPA (d1) \| \| --- \| --- \| \| Description \| Cost per action cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (d1) | | Description | Cost per action cumulative count by day 1 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpa_d3 \| \| --- \| \| \\| Field label \\| CPA (d3) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action cumulative count by day 3 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (d3) \| \| Description \| Cost per action cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpa_d3 | | \| Field label \| CPA (d3) \| \| --- \| --- \| \| Description \| Cost per action cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (d3) | | Description | Cost per action cumulative count by day 3 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpa_d7 \| \| --- \| \| \\| Field label \\| CPA (d7) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action cumulative count by day 7 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (d7) \| \| Description \| Cost per action cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpa_d7 | | \| Field label \| CPA (d7) \| \| --- \| --- \| \| Description \| Cost per action cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (d7) | | Description | Cost per action cumulative count by day 7 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpa_d14 \| \| --- \| \| \\| Field label \\| CPA (d14) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action cumulative count by day 14 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (d14) \| \| Description \| Cost per action cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpa_d14 | | \| Field label \| CPA (d14) \| \| --- \| --- \| \| Description \| Cost per action cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (d14) | | Description | Cost per action cumulative count by day 14 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpa_d30 \| \| --- \| \| \\| Field label \\| CPA (d30) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action cumulative count by day 30 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (d30) \| \| Description \| Cost per action cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpa_d30 | | \| Field label \| CPA (d30) \| \| --- \| --- \| \| Description \| Cost per action cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (d30) | | Description | Cost per action cumulative count by day 30 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### COHORT (KPI ACTION) | \| kpi_action_d1 \| \| --- \| \| \\| Field label \\| KPI action (d1) \\| \\| --- \\| --- \\| \\| Description \\| KPI action cumulative count by day 1 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI action (d1) \| \| Description \| KPI action cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | kpi_action_d1 | | \| Field label \| KPI action (d1) \| \| --- \| --- \| \| Description \| KPI action cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI action (d1) | | Description | KPI action cumulative count by day 1 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| kpi_action_d3 \| \| --- \| \| \\| Field label \\| KPI action (d3) \\| \\| --- \\| --- \\| \\| Description \\| KPI action cumulative count by day 3 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI action (d3) \| \| Description \| KPI action cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | kpi_action_d3 | | \| Field label \| KPI action (d3) \| \| --- \| --- \| \| Description \| KPI action cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI action (d3) | | Description | KPI action cumulative count by day 3 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| kpi_action_d7 \| \| --- \| \| \\| Field label \\| KPI action (d7) \\| \\| --- \\| --- \\| \\| Description \\| KPI action cumulative count by day 7 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI action (d7) \| \| Description \| KPI action cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | kpi_action_d7 | | \| Field label \| KPI action (d7) \| \| --- \| --- \| \| Description \| KPI action cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI action (d7) | | Description | KPI action cumulative count by day 7 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| kpi_action_d14 \| \| --- \| \| \\| Field label \\| KPI action (d14) \\| \\| --- \\| --- \\| \\| Description \\| KPI action cumulative count by day 14 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI action (d14) \| \| Description \| KPI action cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | kpi_action_d14 | | \| Field label \| KPI action (d14) \| \| --- \| --- \| \| Description \| KPI action cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI action (d14) | | Description | KPI action cumulative count by day 14 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| kpi_action_d30 \| \| --- \| \| \\| Field label \\| KPI action (d30) \\| \\| --- \\| --- \\| \\| Description \\| KPI action cumulative count by day 30 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI action (d30) \| \| Description \| KPI action cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | kpi_action_d30 | | \| Field label \| KPI action (d30) \| \| --- \| --- \| \| Description \| KPI action cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI action (d30) | | Description | KPI action cumulative count by day 30 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### COHORT (KPI USER) | \| kpi_user_d1 \| \| --- \| \| \\| Field label \\| KPI user (d1) \\| \\| --- \\| --- \\| \\| Description \\| KPI user cumulative count by day 1 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI user (d1) \| \| Description \| KPI user cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | kpi_user_d1 | | \| Field label \| KPI user (d1) \| \| --- \| --- \| \| Description \| KPI user cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI user (d1) | | Description | KPI user cumulative count by day 1 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| kpi_user_d3 \| \| --- \| \| \\| Field label \\| KPI user (d3) \\| \\| --- \\| --- \\| \\| Description \\| KPI user cumulative count by day 3 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI user (d3) \| \| Description \| KPI user cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | kpi_user_d3 | | \| Field label \| KPI user (d3) \| \| --- \| --- \| \| Description \| KPI user cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI user (d3) | | Description | KPI user cumulative count by day 3 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| kpi_user_d7 \| \| --- \| \| \\| Field label \\| KPI user (d7) \\| \\| --- \\| --- \\| \\| Description \\| KPI user cumulative count by day 7 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI user (d7) \| \| Description \| KPI user cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | kpi_user_d7 | | \| Field label \| KPI user (d7) \| \| --- \| --- \| \| Description \| KPI user cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI user (d7) | | Description | KPI user cumulative count by day 7 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| kpi_user_d14 \| \| --- \| \| \\| Field label \\| KPI user (d14) \\| \\| --- \\| --- \\| \\| Description \\| KPI user cumulative count by day 14 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI user (d14) \| \| Description \| KPI user cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | kpi_user_d14 | | \| Field label \| KPI user (d14) \| \| --- \| --- \| \| Description \| KPI user cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI user (d14) | | Description | KPI user cumulative count by day 14 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| kpi_user_d30 \| \| --- \| \| \\| Field label \\| KPI user (d30) \\| \\| --- \\| --- \\| \\| Description \\| KPI user cumulative count by day 30 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI user (d30) \| \| Description \| KPI user cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | kpi_user_d30 | | \| Field label \| KPI user (d30) \| \| --- \| --- \| \| Description \| KPI user cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI user (d30) | | Description | KPI user cumulative count by day 30 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### COHORT (PURCHASE) | \| purchase_d1 \| \| --- \| \| \\| Field label \\| Purchase (d1) \\| \\| --- \\| --- \\| \\| Description \\| Purchase cumulative count by day 1 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase (d1) \| \| Description \| Purchase cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | purchase_d1 | | \| Field label \| Purchase (d1) \| \| --- \| --- \| \| Description \| Purchase cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchase (d1) | | Description | Purchase cumulative count by day 1 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| purchase_d3 \| \| --- \| \| \\| Field label \\| Purchase (d3) \\| \\| --- \\| --- \\| \\| Description \\| Purchase cumulative count by day 3 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase (d3) \| \| Description \| Purchase cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | purchase_d3 | | \| Field label \| Purchase (d3) \| \| --- \| --- \| \| Description \| Purchase cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchase (d3) | | Description | Purchase cumulative count by day 3 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| purchase_d7 \| \| --- \| \| \\| Field label \\| Purchase (d7) \\| \\| --- \\| --- \\| \\| Description \\| Purchase cumulative count by day 7 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase (d7) \| \| Description \| Purchase cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | purchase_d7 | | \| Field label \| Purchase (d7) \| \| --- \| --- \| \| Description \| Purchase cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchase (d7) | | Description | Purchase cumulative count by day 7 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| purchase_d14 \| \| --- \| \| \\| Field label \\| Purchase (d14) \\| \\| --- \\| --- \\| \\| Description \\| Purchase cumulative count by day 14 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase (d14) \| \| Description \| Purchase cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | purchase_d14 | | \| Field label \| Purchase (d14) \| \| --- \| --- \| \| Description \| Purchase cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchase (d14) | | Description | Purchase cumulative count by day 14 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| purchase_d30 \| \| --- \| \| \\| Field label \\| Purchase (d30) \\| \\| --- \\| --- \\| \\| Description \\| Purchase cumulative count by day 30 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase (d30) \| \| Description \| Purchase cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | purchase_d30 | | \| Field label \| Purchase (d30) \| \| --- \| --- \| \| Description \| Purchase cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchase (d30) | | Description | Purchase cumulative count by day 30 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### COHORT (PURCHASER) | \| purchaser_d1 \| \| --- \| \| \\| Field label \\| Purchaser (d1) \\| \\| --- \\| --- \\| \\| Description \\| Purchaser cumulative count by day 1 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchaser (d1) \| \| Description \| Purchaser cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | purchaser_d1 | | \| Field label \| Purchaser (d1) \| \| --- \| --- \| \| Description \| Purchaser cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchaser (d1) | | Description | Purchaser cumulative count by day 1 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| purchaser_d3 \| \| --- \| \| \\| Field label \\| Purchaser (d3) \\| \\| --- \\| --- \\| \\| Description \\| Purchaser cumulative count by day 3 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchaser (d3) \| \| Description \| Purchaser cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | purchaser_d3 | | \| Field label \| Purchaser (d3) \| \| --- \| --- \| \| Description \| Purchaser cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchaser (d3) | | Description | Purchaser cumulative count by day 3 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| purchaser_d7 \| \| --- \| \| \\| Field label \\| Purchaser (d7) \\| \\| --- \\| --- \\| \\| Description \\| Purchaser cumulative count by day 7 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchaser (d7) \| \| Description \| Purchaser cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | purchaser_d7 | | \| Field label \| Purchaser (d7) \| \| --- \| --- \| \| Description \| Purchaser cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchaser (d7) | | Description | Purchaser cumulative count by day 7 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| purchaser_d14 \| \| --- \| \| \\| Field label \\| Purchaser (d14) \\| \\| --- \\| --- \\| \\| Description \\| Purchaser cumulative count by day 14 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchaser (d14) \| \| Description \| Purchaser cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | purchaser_d14 | | \| Field label \| Purchaser (d14) \| \| --- \| --- \| \| Description \| Purchaser cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchaser (d14) | | Description | Purchaser cumulative count by day 14 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| purchaser_d30 \| \| --- \| \| \\| Field label \\| Purchaser (d30) \\| \\| --- \\| --- \\| \\| Description \\| Purchaser cumulative count by day 30 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchaser (d30) \| \| Description \| Purchaser cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | purchaser_d30 | | \| Field label \| Purchaser (d30) \| \| --- \| --- \| \| Description \| Purchaser cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchaser (d30) | | Description | Purchaser cumulative count by day 30 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### COHORT (REVENUE) | \| revenue_d1 \| \| --- \| \| \\| Field label \\| Revenue (d1) \\| \\| --- \\| --- \\| \\| Description \\| Revenue cumulative count by day 1 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue (d1) \| \| Description \| Revenue cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | revenue_d1 | | \| Field label \| Revenue (d1) \| \| --- \| --- \| \| Description \| Revenue cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue (d1) | | Description | Revenue cumulative count by day 1 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| revenue_d3 \| \| --- \| \| \\| Field label \\| Revenue (d3) \\| \\| --- \\| --- \\| \\| Description \\| Revenue cumulative count by day 3 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue (d3) \| \| Description \| Revenue cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue_d3 | | \| Field label \| Revenue (d3) \| \| --- \| --- \| \| Description \| Revenue cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue (d3) | | Description | Revenue cumulative count by day 3 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| revenue_d7 \| \| --- \| \| \\| Field label \\| Revenue (d7) \\| \\| --- \\| --- \\| \\| Description \\| Revenue cumulative count by day 7 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue (d7) \| \| Description \| Revenue cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue_d7 | | \| Field label \| Revenue (d7) \| \| --- \| --- \| \| Description \| Revenue cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue (d7) | | Description | Revenue cumulative count by day 7 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| revenue_d14 \| \| --- \| \| \\| Field label \\| Revenue (d14) \\| \\| --- \\| --- \\| \\| Description \\| Revenue cumulative count by day 14 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue (d14) \| \| Description \| Revenue cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue_d14 | | \| Field label \| Revenue (d14) \| \| --- \| --- \| \| Description \| Revenue cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue (d14) | | Description | Revenue cumulative count by day 14 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| revenue_d30 \| \| --- \| \| \\| Field label \\| Revenue (d30) \\| \\| --- \\| --- \\| \\| Description \\| Revenue cumulative count by day 30 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue (d30) \| \| Description \| Revenue cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue_d30 | | \| Field label \| Revenue (d30) \| \| --- \| --- \| \| Description \| Revenue cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue (d30) | | Description | Revenue cumulative count by day 30 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### COHORT (ROAS) | \| roas_d1 \| \| --- \| \| \\| Field label \\| ROAS (d1) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend cumulative count by day 1 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| ROAS (d1) \| \| Description \| Return on ad spend cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | roas_d1 | | \| Field label \| ROAS (d1) \| \| --- \| --- \| \| Description \| Return on ad spend cumulative count by day 1 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | ROAS (d1) | | Description | Return on ad spend cumulative count by day 1 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| roas_d3 \| \| --- \| \| \\| Field label \\| ROAS (d3) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend cumulative count by day 3 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| ROAS (d3) \| \| Description \| Return on ad spend cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | roas_d3 | | \| Field label \| ROAS (d3) \| \| --- \| --- \| \| Description \| Return on ad spend cumulative count by day 3 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | ROAS (d3) | | Description | Return on ad spend cumulative count by day 3 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| roas_d7 \| \| --- \| \| \\| Field label \\| ROAS (d7) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend cumulative count by day 7 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| ROAS (d7) \| \| Description \| Return on ad spend cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | roas_d7 | | \| Field label \| ROAS (d7) \| \| --- \| --- \| \| Description \| Return on ad spend cumulative count by day 7 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | ROAS (d7) | | Description | Return on ad spend cumulative count by day 7 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| roas_d14 \| \| --- \| \| \\| Field label \\| ROAS (d14) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend cumulative count by day 14 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| ROAS (d14) \| \| Description \| Return on ad spend cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | roas_d14 | | \| Field label \| ROAS (d14) \| \| --- \| --- \| \| Description \| Return on ad spend cumulative count by day 14 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | ROAS (d14) | | Description | Return on ad spend cumulative count by day 14 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| roas_d30 \| \| --- \| \| \\| Field label \\| ROAS (d30) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend cumulative count by day 30 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| ROAS (d30) \| \| Description \| Return on ad spend cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | roas_d30 | | \| Field label \| ROAS (d30) \| \| --- \| --- \| \| Description \| Return on ad spend cumulative count by day 30 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | ROAS (d30) | | Description | Return on ad spend cumulative count by day 30 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### CONVERSION | \| conversions \| \| --- \| \| \\| Field label \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of conversions selected by a user \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions \| \| Description \| The total number of conversions selected by a user \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | conversions | | \| Field label \| Conversions \| \| --- \| --- \| \| Description \| The total number of conversions selected by a user \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions | | Description | The total number of conversions selected by a user | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| actions \| \| --- \| \| \\| Field label \\| Actions \\| \\| --- \\| --- \\| \\| Description \\| The total number of CPA Campaign's target actions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Actions \| \| Description \| The total number of CPA Campaign's target actions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | actions | | \| Field label \| Actions \| \| --- \| --- \| \| Description \| The total number of CPA Campaign's target actions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Actions | | Description | The total number of CPA Campaign's target actions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cpa \| \| --- \| \| \\| Field label \\| CPA \\| \\| --- \\| --- \\| \\| Description \\| The total cost per action. (Spend / Actions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA \| \| Description \| The total cost per action. (Spend / Actions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpa | | \| Field label \| CPA \| \| --- \| --- \| \| Description \| The total cost per action. (Spend / Actions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA | | Description | The total cost per action. (Spend / Actions) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpconv \| \| --- \| \| \\| Field label \\| Cost per conversion \\| \\| --- \\| --- \\| \\| Description \\| The total cost per conversion. (Spend / Conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per conversion \| \| Description \| The total cost per conversion. (Spend / Conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpconv | | \| Field label \| Cost per conversion \| \| --- \| --- \| \| Description \| The total cost per conversion. (Spend / Conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per conversion | | Description | The total cost per conversion. (Spend / Conversions) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### CREATIVE | \| creative_name \| \| --- \| \| \\| Field label \\| Creative name \\| \\| --- \\| --- \\| \\| Description \\| The name of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative name \| \| Description \| The name of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | creative_name | | \| Field label \| Creative name \| \| --- \| --- \| \| Description \| The name of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative name | | Description | The name of the creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| creative_id \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| The unique ID of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| The unique ID of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | creative_id | | \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| The unique ID of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative ID | | Description | The unique ID of the creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| creative_type \| \| --- \| \| \\| Field label \\| Creative type \\| \\| --- \\| --- \\| \\| Description \\| The type of creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative type \| \| Description \| The type of creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | creative_type | | \| Field label \| Creative type \| \| --- \| --- \| \| Description \| The type of creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative type | | Description | The type of creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CREATIVE GROUP | \| creative_group_name \| \| --- \| \| \\| Field label \\| Creative group name \\| \\| --- \\| --- \\| \\| Description \\| The name of the creative group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative group name \| \| Description \| The name of the creative group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | creative_group_name | | \| Field label \| Creative group name \| \| --- \| --- \| \| Description \| The name of the creative group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative group name | | Description | The name of the creative group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| creative_group_id \| \| --- \| \| \\| Field label \\| Creative group ID \\| \\| --- \\| --- \\| \\| Description \\| The name of the creative group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative group ID \| \| Description \| The name of the creative group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | creative_group_id | | \| Field label \| Creative group ID \| \| --- \| --- \| \| Description \| The name of the creative group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative group ID | | Description | The name of the creative group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### DATASOURCE | \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### OTHER | \| inventory_type \| \| --- \| \| \\| Field label \\| Inventory type \\| \\| --- \\| --- \\| \\| Description \\| The type of the inventory \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Inventory type \| \| Description \| The type of the inventory \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | inventory_type | | \| Field label \| Inventory type \| \| --- \| --- \| \| Description \| The type of the inventory \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Inventory type | | Description | The type of the inventory | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| target_lat \| \| --- \| \| \\| Field label \\| LAT target \\| \\| --- \\| --- \\| \\| Description \\| Whether the LAT target setting is on (true) or off (false) \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| LAT target \| \| Description \| Whether the LAT target setting is on (true) or off (false) \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | target_lat | | \| Field label \| LAT target \| \| --- \| --- \| \| Description \| Whether the LAT target setting is on (true) or off (false) \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | LAT target | | Description | Whether the LAT target setting is on (true) or off (false) | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| exchange \| \| --- \| \| \\| Field label \\| Exchange ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the exchange \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Exchange ID \| \| Description \| The unique identifier of the exchange \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | exchange | | \| Field label \| Exchange ID \| \| --- \| --- \| \| Description \| The unique identifier of the exchange \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Exchange ID | | Description | The unique identifier of the exchange | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sub_publisher \| \| --- \| \| \\| Field label \\| Sub publisher type \\| \\| --- \\| --- \\| \\| Description \\| The type of the sub publisher \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub publisher type \| \| Description \| The type of the sub publisher \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sub_publisher | | \| Field label \| Sub publisher type \| \| --- \| --- \| \| Description \| The type of the sub publisher \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Sub publisher type | | Description | The type of the sub publisher | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sub_publisher_title \| \| --- \| \| \\| Field label \\| Sub publisher title \\| \\| --- \\| --- \\| \\| Description \\| The title of the sub publisher \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub publisher title \| \| Description \| The title of the sub publisher \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sub_publisher_title | | \| Field label \| Sub publisher title \| \| --- \| --- \| \| Description \| The title of the sub publisher \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Sub publisher title | | Description | The title of the sub publisher | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sub_publisher_id \| \| --- \| \| \\| Field label \\| Sub publisher ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the sub publisher \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub publisher ID \| \| Description \| The ID of the sub publisher \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sub_publisher_id | | \| Field label \| Sub publisher ID \| \| --- \| --- \| \| Description \| The ID of the sub publisher \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Sub publisher ID | | Description | The ID of the sub publisher | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### PERFORMANCE | \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The total number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | impressions | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The total number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | The total number of impressions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The total number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The total number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clicks | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The total number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | The total number of clicks | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| installs \| \| --- \| \| \\| Field label \\| Installs \\| \\| --- \\| --- \\| \\| Description \\| The total number of installs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Installs \| \| Description \| The total number of installs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | installs | | \| Field label \| Installs \| \| --- \| --- \| \| Description \| The total number of installs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Installs | | Description | The total number of installs | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| spend \| \| --- \| \| \\| Field label \\| Spend \\| \\| --- \\| --- \\| \\| Description \\| The total ad spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Spend \| \| Description \| The total ad spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | spend | | \| Field label \| Spend \| \| --- \| --- \| \| Description \| The total ad spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Spend | | Description | The total ad spend | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| spend_usd \| \| --- \| \| \\| Field label \\| Spend (USD) \\| \\| --- \\| --- \\| \\| Description \\| Total amount spent on the campaign in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (USD) \| \| Description \| Total amount spent on the campaign in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | spend_usd | | \| Field label \| Spend (USD) \| \| --- \| --- \| \| Description \| Total amount spent on the campaign in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Spend (USD) | | Description | Total amount spent on the campaign in USD | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| spend_eur \| \| --- \| \| \\| Field label \\| Spend (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Total amount spent on the campaign in EUR \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (EUR) \| \| Description \| Total amount spent on the campaign in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | spend_eur | | \| Field label \| Spend (EUR) \| \| --- \| --- \| \| Description \| Total amount spent on the campaign in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Spend (EUR) | | Description | Total amount spent on the campaign in EUR | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| spend_gbp \| \| --- \| \| \\| Field label \\| Spend (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Total amount spent on the campaign in GBP \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (GBP) \| \| Description \| Total amount spent on the campaign in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | spend_gbp | | \| Field label \| Spend (GBP) \| \| --- \| --- \| \| Description \| Total amount spent on the campaign in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Spend (GBP) | | Description | Total amount spent on the campaign in GBP | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| revenue \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| The total revenue \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| The total revenue \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue | | \| Field label \| Revenue \| \| --- \| --- \| \| Description \| The total revenue \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue | | Description | The total revenue | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| ctr \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| The total click-through rate. (Clicks / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| The total click-through rate. (Clicks / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ctr | | \| Field label \| CTR \| \| --- \| --- \| \| Description \| The total click-through rate. (Clicks / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | CTR | | Description | The total click-through rate. (Clicks / Impressions) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| cpm \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| The total cost per mille. ((Spend / Impressions) * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| The total cost per mille. ((Spend / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpm | | \| Field label \| CPM \| \| --- \| --- \| \| Description \| The total cost per mille. ((Spend / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPM | | Description | The total cost per mille. ((Spend / Impressions) * 1000) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpc \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| The total cost per click. (Spend / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| The total cost per click. (Spend / Clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpc | | \| Field label \| CPC \| \| --- \| --- \| \| Description \| The total cost per click. (Spend / Clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPC | | Description | The total cost per click. (Spend / Clicks) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpi \| \| --- \| \| \\| Field label \\| CPI \\| \\| --- \\| --- \\| \\| Description \\| The total cost per install. (Spend / Installs) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPI \| \| Description \| The total cost per install. (Spend / Installs) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpi | | \| Field label \| CPI \| \| --- \| --- \| \| Description \| The total cost per install. (Spend / Installs) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPI | | Description | The total cost per install. (Spend / Installs) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| ipm \| \| --- \| \| \\| Field label \\| IPM \\| \\| --- \\| --- \\| \\| Description \\| The total number of installs per mille. ((Installs / Impressions) * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| IPM \| \| Description \| The total number of installs per mille. ((Installs / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | ipm | | \| Field label \| IPM \| \| --- \| --- \| \| Description \| The total number of installs per mille. ((Installs / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | IPM | | Description | The total number of installs per mille. ((Installs / Impressions) * 1000) | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | ### QUERY | \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### SITE | \| site_name \| \| --- \| \| \\| Field label \\| Site name \\| \\| --- \\| --- \\| \\| Description \\| Descriptive name of a site \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Site name \| \| Description \| Descriptive name of a site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | site_name | | \| Field label \| Site name \| \| --- \| --- \| \| Description \| Descriptive name of a site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Site name | | Description | Descriptive name of a site | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| site_id \| \| --- \| \| \\| Field label \\| Site ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ID of a site \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Site ID \| \| Description \| Unique ID of a site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | site_id | | \| Field label \| Site ID \| \| --- \| --- \| \| Description \| Unique ID of a site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Site ID | | Description | Unique ID of a site | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| site_domain \| \| --- \| \| \\| Field label \\| Site domain \\| \\| --- \\| --- \\| \\| Description \\| Domain of the site \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Site domain \| \| Description \| Domain of the site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | site_domain | | \| Field label \| Site domain \| \| --- \| --- \| \| Description \| Domain of the site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Site domain | | Description | Domain of the site | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### TIME | \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year | | \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year_of_week | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year_of_week_iso | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | year_month | | \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | month | | \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | year_week | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | year_week_iso | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | week | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | week_iso | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | day_of_month | | \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | day_of_week_name | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | day_of_week_name_iso | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date | | \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | atom | | \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Datetime | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | ### VIDEO | \| engaged_views \| \| --- \| \| \\| Field label \\| Engaged views \\| \\| --- \\| --- \\| \\| Description \\| Number of users that watched ≥10s of a skippable video or completed video if an ad was <10s \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engaged views \| \| Description \| Number of users that watched ≥10s of a skippable video or completed video if an ad was <10s \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | engaged_views | | \| Field label \| Engaged views \| \| --- \| --- \| \| Description \| Number of users that watched ≥10s of a skippable video or completed video if an ad was <10s \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engaged views | | Description | Number of users that watched ≥10s of a skippable video or completed video if an ad was <10s | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) |