---
title: "MNTN metrics and dimensions"
slug: "mntn-fields"
description: "Explore the complete list of MNTN metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-03-18T08:00:39Z
published: 2026-03-18T08:00:39Z
canonical: "docs.supermetrics.com/mntn-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# MNTN metrics and dimensions

> Supermetrics brings all your MNTN data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

78 metrics105 dimensionsSearch fields

### AD

| \| ad_name \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| The name of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| The name of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_name |
| \| Field label \| Ad name \| \| --- \| --- \| \| Description \| The name of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad name |
| Description | The name of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_id \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The Ad ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| The Ad ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_id |
| \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| The Ad ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad ID |
| Description | The Ad ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_status \| \| --- \| \| \\| Field label \\| Ad status \\| \\| --- \\| --- \\| \\| Description \\| The status of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad status \| \| Description \| The status of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_status |
| \| Field label \| Ad status \| \| --- \| --- \| \| Description \| The status of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad status |
| Description | The status of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_code \| \| --- \| \| \\| Field label \\| Ad code \\| \\| --- \\| --- \\| \\| Description \\| The A2 ad code for the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad code \| \| Description \| The A2 ad code for the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_code |
| \| Field label \| Ad code \| \| --- \| --- \| \| Description \| The A2 ad code for the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad code |
| Description | The A2 ad code for the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_size \| \| --- \| \| \\| Field label \\| Ad size \\| \\| --- \\| --- \\| \\| Description \\| The size of the creative in pixels \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad size \| \| Description \| The size of the creative in pixels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_size |
| \| Field label \| Ad size \| \| --- \| --- \| \| Description \| The size of the creative in pixels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad size |
| Description | The size of the creative in pixels |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_height \| \| --- \| \| \\| Field label \\| Ad height \\| \\| --- \\| --- \\| \\| Description \\| The height of the creative in pixels \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad height \| \| Description \| The height of the creative in pixels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_height |
| \| Field label \| Ad height \| \| --- \| --- \| \| Description \| The height of the creative in pixels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad height |
| Description | The height of the creative in pixels |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_width \| \| --- \| \| \\| Field label \\| Ad width \\| \\| --- \\| --- \\| \\| Description \\| The width of the creative in pixels \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad width \| \| Description \| The width of the creative in pixels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_width |
| \| Field label \| Ad width \| \| --- \| --- \| \| Description \| The width of the creative in pixels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad width |
| Description | The width of the creative in pixels |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_active \| \| --- \| \| \\| Field label \\| Is ad active \\| \\| --- \\| --- \\| \\| Description \\| True if the creative is active \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is ad active \| \| Description \| True if the creative is active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| ad_active |
| \| Field label \| Is ad active \| \| --- \| --- \| \| Description \| True if the creative is active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Is ad active |
| Description | True if the creative is active |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| ad_approved \| \| --- \| \| \\| Field label \\| Approved \\| \\| --- \\| --- \\| \\| Description \\| Whether the creative is approved to run in a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Approved \| \| Description \| Whether the creative is approved to run in a campaign \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| ad_approved |
| \| Field label \| Approved \| \| --- \| --- \| \| Description \| Whether the creative is approved to run in a campaign \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Approved |
| Description | Whether the creative is approved to run in a campaign |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| ad_create_time \| \| --- \| \| \\| Field label \\| Ad create time \\| \\| --- \\| --- \\| \\| Description \\| The time the creative was created or updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad create time \| \| Description \| The time the creative was created or updated \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| ad_create_time |
| \| Field label \| Ad create time \| \| --- \| --- \| \| Description \| The time the creative was created or updated \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Ad create time |
| Description | The time the creative was created or updated |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| ad_create_date \| \| --- \| \| \\| Field label \\| Ad create date \\| \\| --- \\| --- \\| \\| Description \\| The date the creative was created or updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad create date \| \| Description \| The date the creative was created or updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ad_create_date |
| \| Field label \| Ad create date \| \| --- \| --- \| \| Description \| The date the creative was created or updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Ad create date |
| Description | The date the creative was created or updated |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### ADVERTISER

| \| advertiser_name \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| The name of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| The name of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| advertiser_name |
| \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| The name of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser name |
| Description | The name of the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_id \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| The advertiser ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| The advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_id |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| The advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | The advertiser ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_create_time \| \| --- \| \| \\| Field label \\| Advertiser created time \\| \\| --- \\| --- \\| \\| Description \\| The time the advertiser was created or updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Advertiser created time \| \| Description \| The time the advertiser was created or updated \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| advertiser_create_time |
| \| Field label \| Advertiser created time \| \| --- \| --- \| \| Description \| The time the advertiser was created or updated \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Advertiser created time |
| Description | The time the advertiser was created or updated |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| advertiser_create_date \| \| --- \| \| \\| Field label \\| Advertiser created date \\| \\| --- \\| --- \\| \\| Description \\| The time the advertiser was created or updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Advertiser created date \| \| Description \| The time the advertiser was created or updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| advertiser_create_date |
| \| Field label \| Advertiser created date \| \| --- \| --- \| \| Description \| The time the advertiser was created or updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Advertiser created date |
| Description | The time the advertiser was created or updated |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| advertiser_time_zone \| \| --- \| \| \\| Field label \\| Advertiser timezone \\| \\| --- \\| --- \\| \\| Description \\| The time zone where the advertiser is located \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Advertiser timezone \| \| Description \| The time zone where the advertiser is located \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| advertiser_time_zone |
| \| Field label \| Advertiser timezone \| \| --- \| --- \| \| Description \| The time zone where the advertiser is located \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Advertiser timezone |
| Description | The time zone where the advertiser is located |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| advertiser_contact_email \| \| --- \| \| \\| Field label \\| Contact email \\| \\| --- \\| --- \\| \\| Description \\| The email of the advertiser's main contact person \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.email](/apidocs/field-data-types#text) \\| \| \| Field label \| Contact email \| \| Description \| The email of the advertiser's main contact person \| \| Field type \| dimension \| \| Data type \| [string.text.email](/apidocs/field-data-types#text) \| |
| advertiser_contact_email |
| \| Field label \| Contact email \| \| --- \| --- \| \| Description \| The email of the advertiser's main contact person \| \| Field type \| dimension \| \| Data type \| [string.text.email](/apidocs/field-data-types#text) \| |
| Field label | Contact email |
| Description | The email of the advertiser's main contact person |
| Field type | dimension |
| Data type | [string.text.email](/apidocs/field-data-types#text) |
| \| advertiser_contact_first_name \| \| --- \| \| \\| Field label \\| Contact first name \\| \\| --- \\| --- \\| \\| Description \\| The first name of the advertiser's main contact person \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Contact first name \| \| Description \| The first name of the advertiser's main contact person \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_contact_first_name |
| \| Field label \| Contact first name \| \| --- \| --- \| \| Description \| The first name of the advertiser's main contact person \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Contact first name |
| Description | The first name of the advertiser's main contact person |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_contact_last_name \| \| --- \| \| \\| Field label \\| Contact last name \\| \\| --- \\| --- \\| \\| Description \\| The last name of the advertiser's main contact person \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Contact last name \| \| Description \| The last name of the advertiser's main contact person \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_contact_last_name |
| \| Field label \| Contact last name \| \| --- \| --- \| \| Description \| The last name of the advertiser's main contact person \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Contact last name |
| Description | The last name of the advertiser's main contact person |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_contact_mobile_phone \| \| --- \| \| \\| Field label \\| Contact mobile phone \\| \\| --- \\| --- \\| \\| Description \\| The mobile phone number of the advertiser's main contact person \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.phone](/apidocs/field-data-types#text) \\| \| \| Field label \| Contact mobile phone \| \| Description \| The mobile phone number of the advertiser's main contact person \| \| Field type \| dimension \| \| Data type \| [string.text.phone](/apidocs/field-data-types#text) \| |
| advertiser_contact_mobile_phone |
| \| Field label \| Contact mobile phone \| \| --- \| --- \| \| Description \| The mobile phone number of the advertiser's main contact person \| \| Field type \| dimension \| \| Data type \| [string.text.phone](/apidocs/field-data-types#text) \| |
| Field label | Contact mobile phone |
| Description | The mobile phone number of the advertiser's main contact person |
| Field type | dimension |
| Data type | [string.text.phone](/apidocs/field-data-types#text) |
| \| advertiser_contact_office_phone \| \| --- \| \| \\| Field label \\| Contact office phone \\| \\| --- \\| --- \\| \\| Description \\| The office phone number of the advertiser's main contact person \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.phone](/apidocs/field-data-types#text) \\| \| \| Field label \| Contact office phone \| \| Description \| The office phone number of the advertiser's main contact person \| \| Field type \| dimension \| \| Data type \| [string.text.phone](/apidocs/field-data-types#text) \| |
| advertiser_contact_office_phone |
| \| Field label \| Contact office phone \| \| --- \| --- \| \| Description \| The office phone number of the advertiser's main contact person \| \| Field type \| dimension \| \| Data type \| [string.text.phone](/apidocs/field-data-types#text) \| |
| Field label | Contact office phone |
| Description | The office phone number of the advertiser's main contact person |
| Field type | dimension |
| Data type | [string.text.phone](/apidocs/field-data-types#text) |
| \| advertiser_prospecting_attribution_window \| \| --- \| \| \\| Field label \\| Prospecting attribution window \\| \\| --- \\| --- \\| \\| Description \\| Prospecting attribution window size \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Prospecting attribution window \| \| Description \| Prospecting attribution window size \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_prospecting_attribution_window |
| \| Field label \| Prospecting attribution window \| \| --- \| --- \| \| Description \| Prospecting attribution window size \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Prospecting attribution window |
| Description | Prospecting attribution window size |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_retargeting_attribution_window \| \| --- \| \| \\| Field label \\| Retargeting attribution window \\| \\| --- \\| --- \\| \\| Description \\| Retargeting attribution window size \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Retargeting attribution window \| \| Description \| Retargeting attribution window size \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_retargeting_attribution_window |
| \| Field label \| Retargeting attribution window \| \| --- \| --- \| \| Description \| Retargeting attribution window size \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Retargeting attribution window |
| Description | Retargeting attribution window size |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_sales_cycle_last_1days \| \| --- \| \| \\| Field label \\| Sales cycle (Last 1 day) \\| \\| --- \\| --- \\| \\| Description \\| Average sales cycle (Last 1 day) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sales cycle (Last 1 day) \| \| Description \| Average sales cycle (Last 1 day) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_sales_cycle_last_1days |
| \| Field label \| Sales cycle (Last 1 day) \| \| --- \| --- \| \| Description \| Average sales cycle (Last 1 day) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Sales cycle (Last 1 day) |
| Description | Average sales cycle (Last 1 day) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_sales_cycle_last_7days \| \| --- \| \| \\| Field label \\| Sales cycle (Last 7 days) \\| \\| --- \\| --- \\| \\| Description \\| Average sales cycle (Last 7 days) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sales cycle (Last 7 days) \| \| Description \| Average sales cycle (Last 7 days) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_sales_cycle_last_7days |
| \| Field label \| Sales cycle (Last 7 days) \| \| --- \| --- \| \| Description \| Average sales cycle (Last 7 days) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Sales cycle (Last 7 days) |
| Description | Average sales cycle (Last 7 days) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_sales_cycle_last_30days \| \| --- \| \| \\| Field label \\| Sales cycle (Last 30 days) \\| \\| --- \\| --- \\| \\| Description \\| Average sales cycle (Last 30 days) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sales cycle (Last 30 days) \| \| Description \| Average sales cycle (Last 30 days) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_sales_cycle_last_30days |
| \| Field label \| Sales cycle (Last 30 days) \| \| --- \| --- \| \| Description \| Average sales cycle (Last 30 days) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Sales cycle (Last 30 days) |
| Description | Average sales cycle (Last 30 days) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CAMPAIGN

| \| campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the campaign group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_name |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | The name of the campaign group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The campaign group ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The campaign group ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The campaign group ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | The campaign group ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_status \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| The status of a campaign group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| The status of a campaign group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_status |
| \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| The status of a campaign group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign status |
| Description | The status of a campaign group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_objective_id \| \| --- \| \| \\| Field label \\| Campaign objective ID \\| \\| --- \\| --- \\| \\| Description \\| The campaign objective, or goal, ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign objective ID \| \| Description \| The campaign objective, or goal, ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_objective_id |
| \| Field label \| Campaign objective ID \| \| --- \| --- \| \| Description \| The campaign objective, or goal, ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign objective ID |
| Description | The campaign objective, or goal, ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_budget \| \| --- \| \| \\| Field label \\| Campaign budget \\| \\| --- \\| --- \\| \\| Description \\| The amount of budget allocated to this Campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign budget \| \| Description \| The amount of budget allocated to this Campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_budget |
| \| Field label \| Campaign budget \| \| --- \| --- \| \| Description \| The amount of budget allocated to this Campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign budget |
| Description | The amount of budget allocated to this Campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_goal_type \| \| --- \| \| \\| Field label \\| Campaign goal type \\| \\| --- \\| --- \\| \\| Description \\| The goal type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign goal type \| \| Description \| The goal type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_goal_type |
| \| Field label \| Campaign goal type \| \| --- \| --- \| \| Description \| The goal type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign goal type |
| Description | The goal type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_goal_value \| \| --- \| \| \\| Field label \\| Campaign goal value \\| \\| --- \\| --- \\| \\| Description \\| The goal amount \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign goal value \| \| Description \| The goal amount \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_goal_value |
| \| Field label \| Campaign goal value \| \| --- \| --- \| \| Description \| The goal amount \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign goal value |
| Description | The goal amount |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_start_time \| \| --- \| \| \\| Field label \\| Campaign start time \\| \\| --- \\| --- \\| \\| Description \\| The start time for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start time \| \| Description \| The start time for the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| campaign_start_time |
| \| Field label \| Campaign start time \| \| --- \| --- \| \| Description \| The start time for the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Campaign start time |
| Description | The start time for the campaign |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| campaign_start_date \| \| --- \| \| \\| Field label \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| The start date for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start date \| \| Description \| The start date for the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_start_date |
| \| Field label \| Campaign start date \| \| --- \| --- \| \| Description \| The start date for the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign start date |
| Description | The start date for the campaign |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_end_time \| \| --- \| \| \\| Field label \\| Campaign end time \\| \\| --- \\| --- \\| \\| Description \\| The end time for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end time \| \| Description \| The end time for the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| campaign_end_time |
| \| Field label \| Campaign end time \| \| --- \| --- \| \| Description \| The end time for the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Campaign end time |
| Description | The end time for the campaign |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| campaign_end_date \| \| --- \| \| \\| Field label \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| The end date for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end date \| \| Description \| The end date for the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_end_date |
| \| Field label \| Campaign end date \| \| --- \| --- \| \| Description \| The end date for the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign end date |
| Description | The end date for the campaign |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| flight_start_time \| \| --- \| \| \\| Field label \\| Flight start time \\| \\| --- \\| --- \\| \\| Description \\| The start time for the flight \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Flight start time \| \| Description \| The start time for the flight \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| flight_start_time |
| \| Field label \| Flight start time \| \| --- \| --- \| \| Description \| The start time for the flight \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Flight start time |
| Description | The start time for the flight |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| flight_start_date \| \| --- \| \| \\| Field label \\| Flight start date \\| \\| --- \\| --- \\| \\| Description \\| The start date for the flight \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Flight start date \| \| Description \| The start date for the flight \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| flight_start_date |
| \| Field label \| Flight start date \| \| --- \| --- \| \| Description \| The start date for the flight \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Flight start date |
| Description | The start date for the flight |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| flight_end_time \| \| --- \| \| \\| Field label \\| Flight end time \\| \\| --- \\| --- \\| \\| Description \\| The end time for the flight \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Flight end time \| \| Description \| The end time for the flight \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| flight_end_time |
| \| Field label \| Flight end time \| \| --- \| --- \| \| Description \| The end time for the flight \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Flight end time |
| Description | The end time for the flight |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| flight_end_date \| \| --- \| \| \\| Field label \\| Flight end date \\| \\| --- \\| --- \\| \\| Description \\| The end date for the flight \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Flight end date \| \| Description \| The end date for the flight \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| flight_end_date |
| \| Field label \| Flight end date \| \| --- \| --- \| \| Description \| The end date for the flight \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Flight end date |
| Description | The end date for the flight |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### CHANNEL

| \| channel_name \| \| --- \| \| \\| Field label \\| Channel name \\| \\| --- \\| --- \\| \\| Description \\| The name of the channel \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel name \| \| Description \| The name of the channel \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| channel_name |
| \| Field label \| Channel name \| \| --- \| --- \| \| Description \| The name of the channel \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Channel name |
| Description | The name of the channel |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| channel_id \| \| --- \| \| \\| Field label \\| Channel ID \\| \\| --- \\| --- \\| \\| Description \\| The channel ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel ID \| \| Description \| The channel ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| channel_id |
| \| Field label \| Channel ID \| \| --- \| --- \| \| Description \| The channel ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Channel ID |
| Description | The channel ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CONVERSION

| \| conversion_source \| \| --- \| \| \\| Field label \\| Conversion source name \\| \\| --- \\| --- \\| \\| Description \\| Conversion source name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion source name \| \| Description \| Conversion source name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| conversion_source |
| \| Field label \| Conversion source name \| \| --- \| --- \| \| Description \| Conversion source name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion source name |
| Description | Conversion source name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| conversion_point \| \| --- \| \| \\| Field label \\| Conversion point name \\| \\| --- \\| --- \\| \\| Description \\| The name of the conversion point, to distinguish between multiple conversion points where applicable \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion point name \| \| Description \| The name of the conversion point, to distinguish between multiple conversion points where applicable \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| conversion_point |
| \| Field label \| Conversion point name \| \| --- \| --- \| \| Description \| The name of the conversion point, to distinguish between multiple conversion points where applicable \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion point name |
| Description | The name of the conversion point, to distinguish between multiple conversion points where applicable |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| conversion_type \| \| --- \| \| \\| Field label \\| Conversion type \\| \\| --- \\| --- \\| \\| Description \\| The type of conversions \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion type \| \| Description \| The type of conversions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| conversion_type |
| \| Field label \| Conversion type \| \| --- \| --- \| \| Description \| The type of conversions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion type |
| Description | The type of conversions |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| conversion_currency \| \| --- \| \| \\| Field label \\| Conversion currency \\| \\| --- \\| --- \\| \\| Description \\| The currency for the order amount \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion currency \| \| Description \| The currency for the order amount \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| conversion_currency |
| \| Field label \| Conversion currency \| \| --- \| --- \| \| Description \| The currency for the order amount \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Conversion currency |
| Description | The currency for the order amount |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| order_id \| \| --- \| \| \\| Field label \\| Order ID \\| \\| --- \\| --- \\| \\| Description \\| The order ID of the conversions \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order ID \| \| Description \| The order ID of the conversions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| order_id |
| \| Field label \| Order ID \| \| --- \| --- \| \| Description \| The order ID of the conversions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order ID |
| Description | The order ID of the conversions |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| conversion_last_touch \| \| --- \| \| \\| Field label \\| Last touch \\| \\| --- \\| --- \\| \\| Description \\| The source of attribution whether it is only last touch or industry standard \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Last touch \| \| Description \| The source of attribution whether it is only last touch or industry standard \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| conversion_last_touch |
| \| Field label \| Last touch \| \| --- \| --- \| \| Description \| The source of attribution whether it is only last touch or industry standard \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Last touch |
| Description | The source of attribution whether it is only last touch or industry standard |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| conversion_domain_publisher \| \| --- \| \| \\| Field label \\| Conversion domain publisher \\| \\| --- \\| --- \\| \\| Description \\| The publisher site ad impressions were served on \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion domain publisher \| \| Description \| The publisher site ad impressions were served on \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| conversion_domain_publisher |
| \| Field label \| Conversion domain publisher \| \| --- \| --- \| \| Description \| The publisher site ad impressions were served on \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion domain publisher |
| Description | The publisher site ad impressions were served on |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| raw_domain \| \| --- \| \| \\| Field label \\| Raw domain \\| \\| --- \\| --- \\| \\| Description \\| The domain of the publisher site \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Raw domain \| \| Description \| The domain of the publisher site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| raw_domain |
| \| Field label \| Raw domain \| \| --- \| --- \| \| Description \| The domain of the publisher site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Raw domain |
| Description | The domain of the publisher site |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| subdomain \| \| --- \| \| \\| Field label \\| Subdomain \\| \\| --- \\| --- \\| \\| Description \\| The subdomain of the publisher site \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Subdomain \| \| Description \| The subdomain of the publisher site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| subdomain |
| \| Field label \| Subdomain \| \| --- \| --- \| \| Description \| The subdomain of the publisher site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Subdomain |
| Description | The subdomain of the publisher site |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| conversion_time \| \| --- \| \| \\| Field label \\| Conversion time \\| \\| --- \\| --- \\| \\| Description \\| The time the conversion occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Conversion time \| \| Description \| The time the conversion occurred \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| conversion_time |
| \| Field label \| Conversion time \| \| --- \| --- \| \| Description \| The time the conversion occurred \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Conversion time |
| Description | The time the conversion occurred |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| conversion_date \| \| --- \| \| \\| Field label \\| Conversion date \\| \\| --- \\| --- \\| \\| Description \\| The date the conversion occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Conversion date \| \| Description \| The date the conversion occurred \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| conversion_date |
| \| Field label \| Conversion date \| \| --- \| --- \| \| Description \| The date the conversion occurred \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Conversion date |
| Description | The date the conversion occurred |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| verified_visit_time \| \| --- \| \| \\| Field label \\| Verified visit time \\| \\| --- \\| --- \\| \\| Description \\| The time the verified visit occurred that led to the Conversions \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Verified visit time \| \| Description \| The time the verified visit occurred that led to the Conversions \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| verified_visit_time |
| \| Field label \| Verified visit time \| \| --- \| --- \| \| Description \| The time the verified visit occurred that led to the Conversions \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Verified visit time |
| Description | The time the verified visit occurred that led to the Conversions |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| verified_visit_date \| \| --- \| \| \\| Field label \\| Verified visit date \\| \\| --- \\| --- \\| \\| Description \\| The date the verified visit occurred that led to the Conversions \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Verified visit date \| \| Description \| The date the verified visit occurred that led to the Conversions \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| verified_visit_date |
| \| Field label \| Verified visit date \| \| --- \| --- \| \| Description \| The date the verified visit occurred that led to the Conversions \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Verified visit date |
| Description | The date the verified visit occurred that led to the Conversions |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| average_order_value \| \| --- \| \| \\| Field label \\| Average order value \\| \\| --- \\| --- \\| \\| Description \\| The average amount spent on each conversion (Order value / Total conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average order value \| \| Description \| The average amount spent on each conversion (Order value / Total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| average_order_value |
| \| Field label \| Average order value \| \| --- \| --- \| \| Description \| The average amount spent on each conversion (Order value / Total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Average order value |
| Description | The average amount spent on each conversion (Order value / Total conversions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| site_order_value \| \| --- \| \| \\| Field label \\| Site order value \\| \\| --- \\| --- \\| \\| Description \\| The order value that followed a verified visit (excluding offline order value) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Site order value \| \| Description \| The order value that followed a verified visit (excluding offline order value) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| site_order_value |
| \| Field label \| Site order value \| \| --- \| --- \| \| Description \| The order value that followed a verified visit (excluding offline order value) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Site order value |
| Description | The order value that followed a verified visit (excluding offline order value) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| order_value_attribution_percentage \| \| --- \| \| \\| Field label \\| Order value attribution percentage \\| \\| --- \\| --- \\| \\| Description \\| The percentage of site order value where MNTN was attributed (Order value / Raw order value) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Order value attribution percentage \| \| Description \| The percentage of site order value where MNTN was attributed (Order value / Raw order value) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| order_value_attribution_percentage |
| \| Field label \| Order value attribution percentage \| \| --- \| --- \| \| Description \| The percentage of site order value where MNTN was attributed (Order value / Raw order value) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Order value attribution percentage |
| Description | The percentage of site order value where MNTN was attributed (Order value / Raw order value) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| site_conversions_total \| \| --- \| \| \\| Field label \\| Total site conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of conversions that followed a verified visit (excluding offline conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total site conversions \| \| Description \| The number of conversions that followed a verified visit (excluding offline conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| site_conversions_total |
| \| Field label \| Total site conversions \| \| --- \| --- \| \| Description \| The number of conversions that followed a verified visit (excluding offline conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total site conversions |
| Description | The number of conversions that followed a verified visit (excluding offline conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| visit_assists_total \| \| --- \| \| \\| Field label \\| Total visit assists \\| \\| --- \\| --- \\| \\| Description \\| The number of assisted verified visits \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total visit assists \| \| Description \| The number of assisted verified visits \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visit_assists_total |
| \| Field label \| Total visit assists \| \| --- \| --- \| \| Description \| The number of assisted verified visits \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total visit assists |
| Description | The number of assisted verified visits |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_assists_total \| \| --- \| \| \\| Field label \\| Total conversion assists \\| \\| --- \\| --- \\| \\| Description \\| The number of conversions that followed an assisted verified visit \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total conversion assists \| \| Description \| The number of conversions that followed an assisted verified visit \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversion_assists_total |
| \| Field label \| Total conversion assists \| \| --- \| --- \| \| Description \| The number of conversions that followed an assisted verified visit \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total conversion assists |
| Description | The number of conversions that followed an assisted verified visit |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_assist_order_value_total \| \| --- \| \| \\| Field label \\| Total conversion assist order value \\| \\| --- \\| --- \\| \\| Description \\| The total order value that followed an assisted verified visit \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total conversion assist order value \| \| Description \| The total order value that followed an assisted verified visit \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_assist_order_value_total |
| \| Field label \| Total conversion assist order value \| \| --- \| --- \| \| Description \| The total order value that followed an assisted verified visit \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total conversion assist order value |
| Description | The total order value that followed an assisted verified visit |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_attribution_rate \| \| --- \| \| \\| Field label \\| Conversion attribution rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of site conversions where MNTN was attributed (Total conversions / Raw conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion attribution rate \| \| Description \| The percentage of site conversions where MNTN was attributed (Total conversions / Raw conversions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| conversion_attribution_rate |
| \| Field label \| Conversion attribution rate \| \| --- \| --- \| \| Description \| The percentage of site conversions where MNTN was attributed (Total conversions / Raw conversions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Conversion attribution rate |
| Description | The percentage of site conversions where MNTN was attributed (Total conversions / Raw conversions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offline_conversions \| \| --- \| \| \\| Field label \\| Offline conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of primary offline conversions that followed a MNTN impression \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline conversions \| \| Description \| The number of primary offline conversions that followed a MNTN impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversions |
| \| Field label \| Offline conversions \| \| --- \| --- \| \| Description \| The number of primary offline conversions that followed a MNTN impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline conversions |
| Description | The number of primary offline conversions that followed a MNTN impression |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_order_value \| \| --- \| \| \\| Field label \\| Offline order value \\| \\| --- \\| --- \\| \\| Description \\| The total primary offline order value that followed a MNTN impression \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Offline order value \| \| Description \| The total primary offline order value that followed a MNTN impression \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offline_order_value |
| \| Field label \| Offline order value \| \| --- \| --- \| \| Description \| The total primary offline order value that followed a MNTN impression \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Offline order value |
| Description | The total primary offline order value that followed a MNTN impression |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| impression_conversion_rate \| \| --- \| \| \\| Field label \\| Impression conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The Percentage of impressions that resulted in a conversion (Total conversions / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Impression conversion rate \| \| Description \| The Percentage of impressions that resulted in a conversion (Total conversions / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| impression_conversion_rate |
| \| Field label \| Impression conversion rate \| \| --- \| --- \| \| Description \| The Percentage of impressions that resulted in a conversion (Total conversions / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Impression conversion rate |
| Description | The Percentage of impressions that resulted in a conversion (Total conversions / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| user_conversion_rate \| \| --- \| \| \\| Field label \\| User conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of users that converted (Total conversions / Households reached) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| User conversion rate \| \| Description \| The number of users that converted (Total conversions / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| user_conversion_rate |
| \| Field label \| User conversion rate \| \| --- \| --- \| \| Description \| The number of users that converted (Total conversions / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | User conversion rate |
| Description | The number of users that converted (Total conversions / Households reached) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### CREATIVE

| \| creative_name \| \| --- \| \| \\| Field label \\| Creative name \\| \\| --- \\| --- \\| \\| Description \\| The name of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative name \| \| Description \| The name of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| creative_name |
| \| Field label \| Creative name \| \| --- \| --- \| \| Description \| The name of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative name |
| Description | The name of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_id \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| The creative ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| The creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_id |
| \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| The creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ID |
| Description | The creative ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_group_name \| \| --- \| \| \\| Field label \\| Creative group name \\| \\| --- \\| --- \\| \\| Description \\| The creative group name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative group name \| \| Description \| The creative group name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_group_name |
| \| Field label \| Creative group name \| \| --- \| --- \| \| Description \| The creative group name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative group name |
| Description | The creative group name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_group_id \| \| --- \| \| \\| Field label \\| Creative group ID \\| \\| --- \\| --- \\| \\| Description \\| The creative group ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative group ID \| \| Description \| The creative group ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_group_id |
| \| Field label \| Creative group ID \| \| --- \| --- \| \| Description \| The creative group ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative group ID |
| Description | The creative group ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| template_creative_name \| \| --- \| \| \\| Field label \\| Template creative name \\| \\| --- \\| --- \\| \\| Description \\| The template creative name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Template creative name \| \| Description \| The template creative name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| template_creative_name |
| \| Field label \| Template creative name \| \| --- \| --- \| \| Description \| The template creative name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Template creative name |
| Description | The template creative name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| template_creative_id \| \| --- \| \| \\| Field label \\| Template creative ID \\| \\| --- \\| --- \\| \\| Description \\| The template creative ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Template creative ID \| \| Description \| The template creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| template_creative_id |
| \| Field label \| Template creative ID \| \| --- \| --- \| \| Description \| The template creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Template creative ID |
| Description | The template creative ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_click_url \| \| --- \| \| \\| Field label \\| Creative click URL \\| \\| --- \\| --- \\| \\| Description \\| The click URL for the Creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative click URL \| \| Description \| The click URL for the Creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_click_url |
| \| Field label \| Creative click URL \| \| --- \| --- \| \| Description \| The click URL for the Creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Creative click URL |
| Description | The click URL for the Creative |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_thumbnail \| \| --- \| \| \\| Field label \\| Creative thumbnail \\| \\| --- \\| --- \\| \\| Description \\| The URL to the image thumbnail (poster for video creatives or snapshot for multi-touch creatives \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative thumbnail \| \| Description \| The URL to the image thumbnail (poster for video creatives or snapshot for multi-touch creatives \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_thumbnail |
| \| Field label \| Creative thumbnail \| \| --- \| --- \| \| Description \| The URL to the image thumbnail (poster for video creatives or snapshot for multi-touch creatives \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Creative thumbnail |
| Description | The URL to the image thumbnail (poster for video creatives or snapshot for multi-touch creatives |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_info_active \| \| --- \| \| \\| Field label \\| Is creative active \\| \\| --- \\| --- \\| \\| Description \\| Whether the Ad Group is active \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is creative active \| \| Description \| Whether the Ad Group is active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| creative_info_active |
| \| Field label \| Is creative active \| \| --- \| --- \| \| Description \| Whether the Ad Group is active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Is creative active |
| Description | Whether the Ad Group is active |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DELIVERY

| \| households_reached \| \| --- \| \| \\| Field label \\| Households reached \\| \\| --- \\| --- \\| \\| Description \\| The number of people who received ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Households reached \| \| Description \| The number of people who received ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| households_reached |
| \| Field label \| Households reached \| \| --- \| --- \| \| Description \| The number of people who received ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Households reached |
| Description | The number of people who received ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| frequency \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| The average number of ads served per user (Impressions / Households reached) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Frequency \| \| Description \| The average number of ads served per user (Impressions / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| frequency |
| \| Field label \| Frequency \| \| --- \| --- \| \| Description \| The average number of ads served per user (Impressions / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Frequency |
| Description | The average number of ads served per user (Impressions / Households reached) |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| completed_views \| \| --- \| \| \\| Field label \\| Completed views \\| \\| --- \\| --- \\| \\| Description \\| The number of videos reaching completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed views \| \| Description \| The number of videos reaching completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| completed_views |
| \| Field label \| Completed views \| \| --- \| --- \| \| Description \| The number of videos reaching completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Completed views |
| Description | The number of videos reaching completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_completed_view \| \| --- \| \| \\| Field label \\| Cost per completed view \\| \\| --- \\| --- \\| \\| Description \\| Ratio of total spend over completed views (Total spend / Completed views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per completed view \| \| Description \| Ratio of total spend over completed views (Total spend / Completed views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_completed_view |
| \| Field label \| Cost per completed view \| \| --- \| --- \| \| Description \| Ratio of total spend over completed views (Total spend / Completed views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per completed view |
| Description | Ratio of total spend over completed views (Total spend / Completed views) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| completed_view_rate \| \| --- \| \| \\| Field label \\| Completed view rate \\| \\| --- \\| --- \\| \\| Description \\| The rate of videos reaching completion (Completed views / CTV impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Completed view rate \| \| Description \| The rate of videos reaching completion (Completed views / CTV impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| completed_view_rate |
| \| Field label \| Completed view rate \| \| --- \| --- \| \| Description \| The rate of videos reaching completion (Completed views / CTV impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Completed view rate |
| Description | The rate of videos reaching completion (Completed views / CTV impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| ctv_impressions \| \| --- \| \| \\| Field label \\| CTV impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ad impressions served \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CTV impressions \| \| Description \| The number of ad impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ctv_impressions |
| \| Field label \| CTV impressions \| \| --- \| --- \| \| Description \| The number of ad impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CTV impressions |
| Description | The number of ad impressions served |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viewable_impressions \| \| --- \| \| \\| Field label \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions that met the iAB viewability standard \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewable impressions \| \| Description \| The number of impressions that met the iAB viewability standard \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewable_impressions |
| \| Field label \| Viewable impressions \| \| --- \| --- \| \| Description \| The number of impressions that met the iAB viewability standard \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viewable impressions |
| Description | The number of impressions that met the iAB viewability standard |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viewable_impression_rate \| \| --- \| \| \\| Field label \\| Viewable impression rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions that met the iAB viewability standard (Viewable impressions / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewable impression rate \| \| Description \| The percentage of impressions that met the iAB viewability standard (Viewable impressions / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| viewable_impression_rate |
| \| Field label \| Viewable impression rate \| \| --- \| --- \| \| Description \| The percentage of impressions that met the iAB viewability standard (Viewable impressions / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Viewable impression rate |
| Description | The percentage of impressions that met the iAB viewability standard (Viewable impressions / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| tv_commercials_aired \| \| --- \| \| \\| Field label \\| TV commercials aired \\| \\| --- \\| --- \\| \\| Description \\| The number of TV commercials aired \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| TV commercials aired \| \| Description \| The number of TV commercials aired \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| tv_commercials_aired |
| \| Field label \| TV commercials aired \| \| --- \| --- \| \| Description \| The number of TV commercials aired \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | TV commercials aired |
| Description | The number of TV commercials aired |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### DMA

| \| dma_name \| \| --- \| \| \\| Field label \\| DMA name \\| \\| --- \\| --- \\| \\| Description \\| The name of the DMA \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DMA name \| \| Description \| The name of the DMA \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| dma_name |
| \| Field label \| DMA name \| \| --- \| --- \| \| Description \| The name of the DMA \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | DMA name |
| Description | The name of the DMA |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dma_id \| \| --- \| \| \\| Field label \\| DMA ID \\| \\| --- \\| --- \\| \\| Description \\| The DMA Code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DMA ID \| \| Description \| The DMA Code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dma_id |
| \| Field label \| DMA ID \| \| --- \| --- \| \| Description \| The DMA Code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | DMA ID |
| Description | The DMA Code |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dma_iso_code \| \| --- \| \| \\| Field label \\| DMA ISO code \\| \\| --- \\| --- \\| \\| Description \\| The DMA ISO code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DMA ISO code \| \| Description \| The DMA ISO code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dma_iso_code |
| \| Field label \| DMA ISO code \| \| --- \| --- \| \| Description \| The DMA ISO code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | DMA ISO code |
| Description | The DMA ISO code |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### ENGAGEMENT

| \| visit_rate \| \| --- \| \| \\| Field label \\| Visit rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of users reached that results in a verified visit (Total verified visits / Households reached) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Visit rate \| \| Description \| The percentage of users reached that results in a verified visit (Total verified visits / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| --- |
| visit_rate |
| \| Field label \| Visit rate \| \| --- \| --- \| \| Description \| The percentage of users reached that results in a verified visit (Total verified visits / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Visit rate |
| Description | The percentage of users reached that results in a verified visit (Total verified visits / Households reached) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| user_visit_rate \| \| --- \| \| \\| Field label \\| User visit rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of users reached that results in a verified visit (Total verified visits / Households reached) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| User visit rate \| \| Description \| The percentage of users reached that results in a verified visit (Total verified visits / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| user_visit_rate |
| \| Field label \| User visit rate \| \| --- \| --- \| \| Description \| The percentage of users reached that results in a verified visit (Total verified visits / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | User visit rate |
| Description | The percentage of users reached that results in a verified visit (Total verified visits / Households reached) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| page_views \| \| --- \| \| \\| Field label \\| Page views \\| \\| --- \\| --- \\| \\| Description \\| The total number page views on your site \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views \| \| Description \| The total number page views on your site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_views |
| \| Field label \| Page views \| \| --- \| --- \| \| Description \| The total number page views on your site \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page views |
| Description | The total number page views on your site |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| average_page_views_per_visitor \| \| --- \| \| \\| Field label \\| Average page views per visitor \\| \\| --- \\| --- \\| \\| Description \\| The average number of page views on your site by a visitor (Page views / Raw visitors) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Average page views per visitor \| \| Description \| The average number of page views on your site by a visitor (Page views / Raw visitors) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| average_page_views_per_visitor |
| \| Field label \| Average page views per visitor \| \| --- \| --- \| \| Description \| The average number of page views on your site by a visitor (Page views / Raw visitors) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Average page views per visitor |
| Description | The average number of page views on your site by a visitor (Page views / Raw visitors) |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| impression_visit_rate \| \| --- \| \| \\| Field label \\| Impression visit rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions that resulted in a verified visit (Total verified visits / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Impression visit rate \| \| Description \| The percentage of impressions that resulted in a verified visit (Total verified visits / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| impression_visit_rate |
| \| Field label \| Impression visit rate \| \| --- \| --- \| \| Description \| The percentage of impressions that resulted in a verified visit (Total verified visits / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Impression visit rate |
| Description | The percentage of impressions that resulted in a verified visit (Total verified visits / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| visitor_attribution_rate \| \| --- \| \| \\| Field label \\| Visitor attribution rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of visitor attribution that resulted in a verified visit (MNTN Driven site visitors / Raw visitors) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Visitor attribution rate \| \| Description \| The percentage of visitor attribution that resulted in a verified visit (MNTN Driven site visitors / Raw visitors) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| visitor_attribution_rate |
| \| Field label \| Visitor attribution rate \| \| --- \| --- \| \| Description \| The percentage of visitor attribution that resulted in a verified visit (MNTN Driven site visitors / Raw visitors) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Visitor attribution rate |
| Description | The percentage of visitor attribution that resulted in a verified visit (MNTN Driven site visitors / Raw visitors) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### GEO

| \| city_name \| \| --- \| \| \\| Field label \\| City name \\| \\| --- \\| --- \\| \\| Description \\| The name of the city \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Field label \| City name \| \| Description \| The name of the city \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| --- |
| city_name |
| \| Field label \| City name \| \| --- \| --- \| \| Description \| The name of the city \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| Field label | City name |
| Description | The name of the city |
| Field type | dimension |
| Data type | [string.geo.city](/apidocs/field-data-types#geographical) |
| \| state_name \| \| --- \| \| \\| Field label \\| State name \\| \\| --- \\| --- \\| \\| Description \\| The state name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| State name \| \| Description \| The state name \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| state_name |
| \| Field label \| State name \| \| --- \| --- \| \| Description \| The state name \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | State name |
| Description | The state name |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| state_code \| \| --- \| \| \\| Field label \\| State ISO code \\| \\| --- \\| --- \\| \\| Description \\| The ISO code of the sate \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| State ISO code \| \| Description \| The ISO code of the sate \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| state_code |
| \| Field label \| State ISO code \| \| --- \| --- \| \| Description \| The ISO code of the sate \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | State ISO code |
| Description | The ISO code of the sate |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| state_parent_code \| \| --- \| \| \\| Field label \\| State parent ISO code \\| \\| --- \\| --- \\| \\| Description \\| The state parent ISO code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| State parent ISO code \| \| Description \| The state parent ISO code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| state_parent_code |
| \| Field label \| State parent ISO code \| \| --- \| --- \| \| Description \| The state parent ISO code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | State parent ISO code |
| Description | The state parent ISO code |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| state_unique_code \| \| --- \| \| \\| Field label \\| State unique ISO code \\| \\| --- \\| --- \\| \\| Description \\| The state unique ISO code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| State unique ISO code \| \| Description \| The state unique ISO code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| state_unique_code |
| \| Field label \| State unique ISO code \| \| --- \| --- \| \| Description \| The state unique ISO code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | State unique ISO code |
| Description | The state unique ISO code |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### LAST TOUCH

| \| last_touch_conversions_total \| \| --- \| \| \\| Field label \\| Total last touch conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of conversions that followed a verified visit (Last touch) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total last touch conversions \| \| Description \| The number of conversions that followed a verified visit (Last touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| last_touch_conversions_total |
| \| Field label \| Total last touch conversions \| \| --- \| --- \| \| Description \| The number of conversions that followed a verified visit (Last touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total last touch conversions |
| Description | The number of conversions that followed a verified visit (Last touch) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| last_touch_visits_total \| \| --- \| \| \\| Field label \\| Total last touch verified visits \\| \\| --- \\| --- \\| \\| Description \\| The number of verified visits (Last touch) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total last touch verified visits \| \| Description \| The number of verified visits (Last touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| last_touch_visits_total |
| \| Field label \| Total last touch verified visits \| \| --- \| --- \| \| Description \| The number of verified visits (Last touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total last touch verified visits |
| Description | The number of verified visits (Last touch) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| last_touch_order_value \| \| --- \| \| \\| Field label \\| Last touch order value \\| \\| --- \\| --- \\| \\| Description \\| The order value that followed a verified visit (Last touch) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Last touch order value \| \| Description \| The order value that followed a verified visit (Last touch) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| last_touch_order_value |
| \| Field label \| Last touch order value \| \| --- \| --- \| \| Description \| The order value that followed a verified visit (Last touch) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Last touch order value |
| Description | The order value that followed a verified visit (Last touch) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| last_touch_average_order_value \| \| --- \| \| \\| Field label \\| Last touch average order value \\| \\| --- \\| --- \\| \\| Description \\| The average amount spent on each conversion (Last touch) (Last touch order value / Total last touch conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Last touch average order value \| \| Description \| The average amount spent on each conversion (Last touch) (Last touch order value / Total last touch conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| last_touch_average_order_value |
| \| Field label \| Last touch average order value \| \| --- \| --- \| \| Description \| The average amount spent on each conversion (Last touch) (Last touch order value / Total last touch conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Last touch average order value |
| Description | The average amount spent on each conversion (Last touch) (Last touch order value / Total last touch conversions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| last_touch_conversion_rate \| \| --- \| \| \\| Field label \\| Last touch conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of verified visits that resulted in a conversion (Last touch) (Total last touch conversions / Total last touch verified visits) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Last touch conversion rate \| \| Description \| The percentage of verified visits that resulted in a conversion (Last touch) (Total last touch conversions / Total last touch verified visits) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| last_touch_conversion_rate |
| \| Field label \| Last touch conversion rate \| \| --- \| --- \| \| Description \| The percentage of verified visits that resulted in a conversion (Last touch) (Total last touch conversions / Total last touch verified visits) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Last touch conversion rate |
| Description | The percentage of verified visits that resulted in a conversion (Last touch) (Total last touch conversions / Total last touch verified visits) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| last_touch_cost_per_visit \| \| --- \| \| \\| Field label \\| Last touch cost per visit \\| \\| --- \\| --- \\| \\| Description \\| The cost per verified visit (Last touch) (Total spend / Total last touch verified visits) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Last touch cost per visit \| \| Description \| The cost per verified visit (Last touch) (Total spend / Total last touch verified visits) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| last_touch_cost_per_visit |
| \| Field label \| Last touch cost per visit \| \| --- \| --- \| \| Description \| The cost per verified visit (Last touch) (Total spend / Total last touch verified visits) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Last touch cost per visit |
| Description | The cost per verified visit (Last touch) (Total spend / Total last touch verified visits) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| last_touch_cpa \| \| --- \| \| \\| Field label \\| Last touch CPA \\| \\| --- \\| --- \\| \\| Description \\| The cost per verified conversion (Last touch) (Total spend / Total last touch conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Last touch CPA \| \| Description \| The cost per verified conversion (Last touch) (Total spend / Total last touch conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| last_touch_cpa |
| \| Field label \| Last touch CPA \| \| --- \| --- \| \| Description \| The cost per verified conversion (Last touch) (Total spend / Total last touch conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Last touch CPA |
| Description | The cost per verified conversion (Last touch) (Total spend / Total last touch conversions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| last_touch_roas \| \| --- \| \| \\| Field label \\| Last touch ROAS \\| \\| --- \\| --- \\| \\| Description \\| The return on ad spend (Last touch) (Last touch order value / Total spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Last touch ROAS \| \| Description \| The return on ad spend (Last touch) (Last touch order value / Total spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| last_touch_roas |
| \| Field label \| Last touch ROAS \| \| --- \| --- \| \| Description \| The return on ad spend (Last touch) (Last touch order value / Total spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Last touch ROAS |
| Description | The return on ad spend (Last touch) (Last touch order value / Total spend) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| last_touch_roi \| \| --- \| \| \\| Field label \\| Last touch ROI \\| \\| --- \\| --- \\| \\| Description \\| The return on investment (Last touch) ((Last touch order value - Total spend) / Total spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Last touch ROI \| \| Description \| The return on investment (Last touch) ((Last touch order value - Total spend) / Total spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| last_touch_roi |
| \| Field label \| Last touch ROI \| \| --- \| --- \| \| Description \| The return on investment (Last touch) ((Last touch order value - Total spend) / Total spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Last touch ROI |
| Description | The return on investment (Last touch) ((Last touch order value - Total spend) / Total spend) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| revenue_per_verified_visit_last_touch \| \| --- \| \| \\| Field label \\| Revenue per verified visit (last touch) \\| \\| --- \\| --- \\| \\| Description \\| The revenue per verified visit (Last touch) (Last touch order value / Total last touch verified visits) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue per verified visit (last touch) \| \| Description \| The revenue per verified visit (Last touch) (Last touch order value / Total last touch verified visits) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revenue_per_verified_visit_last_touch |
| \| Field label \| Revenue per verified visit (last touch) \| \| --- \| --- \| \| Description \| The revenue per verified visit (Last touch) (Last touch order value / Total last touch verified visits) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Revenue per verified visit (last touch) |
| Description | The revenue per verified visit (Last touch) (Last touch order value / Total last touch verified visits) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| last_touch_visit_rate \| \| --- \| \| \\| Field label \\| Last touch visit rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of users reached that results in a verified visit (Last touch) (Total last touch verified visits / Households reached) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Last touch visit rate \| \| Description \| The percentage of users reached that results in a verified visit (Last touch) (Total last touch verified visits / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| last_touch_visit_rate |
| \| Field label \| Last touch visit rate \| \| --- \| --- \| \| Description \| The percentage of users reached that results in a verified visit (Last touch) (Total last touch verified visits / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Last touch visit rate |
| Description | The percentage of users reached that results in a verified visit (Last touch) (Total last touch verified visits / Households reached) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| last_touch_user_conversion_rate \| \| --- \| \| \\| Field label \\| Last touch user conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of users that converted (Last touch) (Total last touch conversions / Households reached) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Last touch user conversion rate \| \| Description \| The number of users that converted (Last touch) (Total last touch conversions / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| last_touch_user_conversion_rate |
| \| Field label \| Last touch user conversion rate \| \| --- \| --- \| \| Description \| The number of users that converted (Last touch) (Total last touch conversions / Households reached) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Last touch user conversion rate |
| Description | The number of users that converted (Last touch) (Total last touch conversions / Households reached) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| last_touch_impression_conversion_rate \| \| --- \| \| \\| Field label \\| Last touch impression conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions that resulted in a conversion (Last touch) (Total last touch conversions / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Last touch impression conversion rate \| \| Description \| The percentage of impressions that resulted in a conversion (Last touch) (Total last touch conversions / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| last_touch_impression_conversion_rate |
| \| Field label \| Last touch impression conversion rate \| \| --- \| --- \| \| Description \| The percentage of impressions that resulted in a conversion (Last touch) (Total last touch conversions / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Last touch impression conversion rate |
| Description | The percentage of impressions that resulted in a conversion (Last touch) (Total last touch conversions / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| last_touch_impression_visit_rate \| \| --- \| \| \\| Field label \\| Last touch impression visit rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions that resulted in a verified visit (Last touch) (Total last touch verified visits / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Last touch impression visit rate \| \| Description \| The percentage of impressions that resulted in a verified visit (Last touch) (Total last touch verified visits / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| last_touch_impression_visit_rate |
| \| Field label \| Last touch impression visit rate \| \| --- \| --- \| \| Description \| The percentage of impressions that resulted in a verified visit (Last touch) (Total last touch verified visits / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Last touch impression visit rate |
| Description | The percentage of impressions that resulted in a verified visit (Last touch) (Total last touch verified visits / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| last_touch_site_conversions_total \| \| --- \| \| \\| Field label \\| Total last touch site conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of conversions that followed a verified visit (Last Touch - excluding Offline Conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total last touch site conversions \| \| Description \| The number of conversions that followed a verified visit (Last Touch - excluding Offline Conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| last_touch_site_conversions_total |
| \| Field label \| Total last touch site conversions \| \| --- \| --- \| \| Description \| The number of conversions that followed a verified visit (Last Touch - excluding Offline Conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total last touch site conversions |
| Description | The number of conversions that followed a verified visit (Last Touch - excluding Offline Conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| last_touch_site_order_value \| \| --- \| \| \\| Field label \\| Last touch site order value \\| \\| --- \\| --- \\| \\| Description \\| The order value that followed a verified visit (Last Touch - excluding Offline Order Value) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Last touch site order value \| \| Description \| The order value that followed a verified visit (Last Touch - excluding Offline Order Value) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| last_touch_site_order_value |
| \| Field label \| Last touch site order value \| \| --- \| --- \| \| Description \| The order value that followed a verified visit (Last Touch - excluding Offline Order Value) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Last touch site order value |
| Description | The order value that followed a verified visit (Last Touch - excluding Offline Order Value) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| last_touch_conversion_assists_total \| \| --- \| \| \\| Field label \\| Total last touch conversion assists \\| \\| --- \\| --- \\| \\| Description \\| The number of conversions that followed an assisted verified visit (Last touch) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total last touch conversion assists \| \| Description \| The number of conversions that followed an assisted verified visit (Last touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| last_touch_conversion_assists_total |
| \| Field label \| Total last touch conversion assists \| \| --- \| --- \| \| Description \| The number of conversions that followed an assisted verified visit (Last touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total last touch conversion assists |
| Description | The number of conversions that followed an assisted verified visit (Last touch) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| last_touch_visit_assists_total \| \| --- \| \| \\| Field label \\| Total last touch visit assists \\| \\| --- \\| --- \\| \\| Description \\| The number of assisted verified visits (Last touch) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total last touch visit assists \| \| Description \| The number of assisted verified visits (Last touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| last_touch_visit_assists_total |
| \| Field label \| Total last touch visit assists \| \| --- \| --- \| \| Description \| The number of assisted verified visits (Last touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total last touch visit assists |
| Description | The number of assisted verified visits (Last touch) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### MARKETING OBJECTIVE

| \| marketing_objective_name \| \| --- \| \| \\| Field label \\| Objective name \\| \\| --- \\| --- \\| \\| Description \\| The name of the Objective \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Objective name \| \| Description \| The name of the Objective \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| marketing_objective_name |
| \| Field label \| Objective name \| \| --- \| --- \| \| Description \| The name of the Objective \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Objective name |
| Description | The name of the Objective |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| marketing_objective_id \| \| --- \| \| \\| Field label \\| Objective ID \\| \\| --- \\| --- \\| \\| Description \\| The Objective ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Objective ID \| \| Description \| The Objective ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| marketing_objective_id |
| \| Field label \| Objective ID \| \| --- \| --- \| \| Description \| The Objective ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Objective ID |
| Description | The Objective ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### MNTN DRIVEN

| \| site_visitors_mntn_driven \| \| --- \| \| \\| Field label \\| MNTN driven site visitors \\| \\| --- \\| --- \\| \\| Description \\| The number of visitors driven by MNTN \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| MNTN driven site visitors \| \| Description \| The number of visitors driven by MNTN \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| site_visitors_mntn_driven |
| \| Field label \| MNTN driven site visitors \| \| --- \| --- \| \| Description \| The number of visitors driven by MNTN \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | MNTN driven site visitors |
| Description | The number of visitors driven by MNTN |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| new_site_visitors_mntn_driven \| \| --- \| \| \\| Field label \\| MNTN driven new site visitors \\| \\| --- \\| --- \\| \\| Description \\| The number of new visitors driven by MNTN \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| MNTN driven new site visitors \| \| Description \| The number of new visitors driven by MNTN \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| new_site_visitors_mntn_driven |
| \| Field label \| MNTN driven new site visitors \| \| --- \| --- \| \| Description \| The number of new visitors driven by MNTN \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | MNTN driven new site visitors |
| Description | The number of new visitors driven by MNTN |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| existing_site_visitors_mntn_driven \| \| --- \| \| \\| Field label \\| MNTN driven existing site visitors \\| \\| --- \\| --- \\| \\| Description \\| The number of existing visitors driven by MNTN \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| MNTN driven existing site visitors \| \| Description \| The number of existing visitors driven by MNTN \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| existing_site_visitors_mntn_driven |
| \| Field label \| MNTN driven existing site visitors \| \| --- \| --- \| \| Description \| The number of existing visitors driven by MNTN \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | MNTN driven existing site visitors |
| Description | The number of existing visitors driven by MNTN |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| last_touch_site_visitors_mntn_driven \| \| --- \| \| \\| Field label \\| MNTN driven last touch site visitors \\| \\| --- \\| --- \\| \\| Description \\| The number of visitors driven by MNTN (Last Touch) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| MNTN driven last touch site visitors \| \| Description \| The number of visitors driven by MNTN (Last Touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| last_touch_site_visitors_mntn_driven |
| \| Field label \| MNTN driven last touch site visitors \| \| --- \| --- \| \| Description \| The number of visitors driven by MNTN (Last Touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | MNTN driven last touch site visitors |
| Description | The number of visitors driven by MNTN (Last Touch) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| last_touch_new_site_visitors_mntn_driven \| \| --- \| \| \\| Field label \\| MNTN driven last touch new site visitors \\| \\| --- \\| --- \\| \\| Description \\| The number of new visitors driven by MNTN (Last Touch) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| MNTN driven last touch new site visitors \| \| Description \| The number of new visitors driven by MNTN (Last Touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| last_touch_new_site_visitors_mntn_driven |
| \| Field label \| MNTN driven last touch new site visitors \| \| --- \| --- \| \| Description \| The number of new visitors driven by MNTN (Last Touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | MNTN driven last touch new site visitors |
| Description | The number of new visitors driven by MNTN (Last Touch) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| last_touch_existing_site_visitors_mntn_driven \| \| --- \| \| \\| Field label \\| MNTN driven last touch existing site visitors \\| \\| --- \\| --- \\| \\| Description \\| The number of existing visitors driven by MNTN (Last Touch) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| MNTN driven last touch existing site visitors \| \| Description \| The number of existing visitors driven by MNTN (Last Touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| last_touch_existing_site_visitors_mntn_driven |
| \| Field label \| MNTN driven last touch existing site visitors \| \| --- \| --- \| \| Description \| The number of existing visitors driven by MNTN (Last Touch) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | MNTN driven last touch existing site visitors |
| Description | The number of existing visitors driven by MNTN (Last Touch) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| new_users_reached_mntn_driven \| \| --- \| \| \\| Field label \\| MNTN driven new users reached \\| \\| --- \\| --- \\| \\| Description \\| MNTN driven new users reached \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| MNTN driven new users reached \| \| Description \| MNTN driven new users reached \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| new_users_reached_mntn_driven |
| \| Field label \| MNTN driven new users reached \| \| --- \| --- \| \| Description \| MNTN driven new users reached \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | MNTN driven new users reached |
| Description | MNTN driven new users reached |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| existing_users_reached_mntn_driven \| \| --- \| \| \\| Field label \\| MNTN driven existing users reached \\| \\| --- \\| --- \\| \\| Description \\| MNTN driven existing users reached \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| MNTN driven existing users reached \| \| Description \| MNTN driven existing users reached \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| existing_users_reached_mntn_driven |
| \| Field label \| MNTN driven existing users reached \| \| --- \| --- \| \| Description \| MNTN driven existing users reached \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | MNTN driven existing users reached |
| Description | MNTN driven existing users reached |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### NETWORK

| \| network_name \| \| --- \| \| \\| Field label \\| Network name \\| \\| --- \\| --- \\| \\| Description \\| The network name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Network name \| \| Description \| The network name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| network_name |
| \| Field label \| Network name \| \| --- \| --- \| \| Description \| The network name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Network name |
| Description | The network name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### OTHER

| \| goal_achievement \| \| --- \| \| \\| Field label \\| Goal achievement \\| \\| --- \\| --- \\| \\| Description \\| The goal achievement metric for the Campaign Group, please note for accessing Goal Achievement you need to add Campaign Group Id in your API request \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Goal achievement \| \| Description \| The goal achievement metric for the Campaign Group, please note for accessing Goal Achievement you need to add Campaign Group Id in your API request \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| goal_achievement |
| \| Field label \| Goal achievement \| \| --- \| --- \| \| Description \| The goal achievement metric for the Campaign Group, please note for accessing Goal Achievement you need to add Campaign Group Id in your API request \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Goal achievement |
| Description | The goal achievement metric for the Campaign Group, please note for accessing Goal Achievement you need to add Campaign Group Id in your API request |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| multi_touch_impressions \| \| --- \| \| \\| Field label \\| Multi-touch impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of multi-touch ad impressions served \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Multi-touch impressions \| \| Description \| The number of multi-touch ad impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| multi_touch_impressions |
| \| Field label \| Multi-touch impressions \| \| --- \| --- \| \| Description \| The number of multi-touch ad impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Multi-touch impressions |
| Description | The number of multi-touch ad impressions served |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| mntn_direct \| \| --- \| \| \\| Field label \\| MNTN direct \\| \\| --- \\| --- \\| \\| Description \\| The number of verified visits \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| MNTN direct \| \| Description \| The number of verified visits \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| mntn_direct |
| \| Field label \| MNTN direct \| \| --- \| --- \| \| Description \| The number of verified visits \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | MNTN direct |
| Description | The number of verified visits |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PERFORMANCE

| \| spend_total \| \| --- \| \| \\| Field label \\| Total spend \\| \\| --- \\| --- \\| \\| Description \\| The amount spent in total \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total spend \| \| Description \| The amount spent in total \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| spend_total |
| \| Field label \| Total spend \| \| --- \| --- \| \| Description \| The amount spent in total \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total spend |
| Description | The amount spent in total |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| tv_spend \| \| --- \| \| \\| Field label \\| TV spend \\| \\| --- \\| --- \\| \\| Description \\| The amount spent on TV commercials aired \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| TV spend \| \| Description \| The amount spent on TV commercials aired \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| tv_spend |
| \| Field label \| TV spend \| \| --- \| --- \| \| Description \| The amount spent on TV commercials aired \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | TV spend |
| Description | The amount spent on TV commercials aired |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| multi_touch_spend \| \| --- \| \| \\| Field label \\| Multi-touch spend \\| \\| --- \\| --- \\| \\| Description \\| The amount spent on multi-touch campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Multi-touch spend \| \| Description \| The amount spent on multi-touch campaigns \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| multi_touch_spend |
| \| Field label \| Multi-touch spend \| \| --- \| --- \| \| Description \| The amount spent on multi-touch campaigns \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Multi-touch spend |
| Description | The amount spent on multi-touch campaigns |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ad impressions served \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of ad impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of ad impressions served \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The number of ad impressions served |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_total \| \| --- \| \| \\| Field label \\| Total conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of conversions that followed a verified visit \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total conversions \| \| Description \| The number of conversions that followed a verified visit \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_total |
| \| Field label \| Total conversions \| \| --- \| --- \| \| Description \| The number of conversions that followed a verified visit \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total conversions |
| Description | The number of conversions that followed a verified visit |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| visits_total \| \| --- \| \| \\| Field label \\| Total verified visits \\| \\| --- \\| --- \\| \\| Description \\| The number of verified visits \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total verified visits \| \| Description \| The number of verified visits \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visits_total |
| \| Field label \| Total verified visits \| \| --- \| --- \| \| Description \| The number of verified visits \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total verified visits |
| Description | The number of verified visits |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| order_value \| \| --- \| \| \\| Field label \\| Order value \\| \\| --- \\| --- \\| \\| Description \\| The order value that followed a verified visit \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Order value \| \| Description \| The order value that followed a verified visit \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| order_value |
| \| Field label \| Order value \| \| --- \| --- \| \| Description \| The order value that followed a verified visit \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Order value |
| Description | The order value that followed a verified visit |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_rate \| \| --- \| \| \\| Field label \\| Conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of verified visits that resulted in a conversion (Total conversions / Total verified visits) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate \| \| Description \| The percentage of verified visits that resulted in a conversion (Total conversions / Total verified visits) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| conversion_rate |
| \| Field label \| Conversion rate \| \| --- \| --- \| \| Description \| The percentage of verified visits that resulted in a conversion (Total conversions / Total verified visits) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate |
| Description | The percentage of verified visits that resulted in a conversion (Total conversions / Total verified visits) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cpm \| \| --- \| \| \\| Field label \\| Total spend CPM \\| \\| --- \\| --- \\| \\| Description \\| The average amount paid per 1,000 impressions ((Total spend / Impressions)*1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total spend CPM \| \| Description \| The average amount paid per 1,000 impressions ((Total spend / Impressions)*1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm |
| \| Field label \| Total spend CPM \| \| --- \| --- \| \| Description \| The average amount paid per 1,000 impressions ((Total spend / Impressions)*1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total spend CPM |
| Description | The average amount paid per 1,000 impressions ((Total spend / Impressions)*1000) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_visit \| \| --- \| \| \\| Field label \\| Cost per visit \\| \\| --- \\| --- \\| \\| Description \\| The cost per verified visit (Total spend / Total verified visits) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per visit \| \| Description \| The cost per verified visit (Total spend / Total verified visits) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_visit |
| \| Field label \| Cost per visit \| \| --- \| --- \| \| Description \| The cost per verified visit (Total spend / Total verified visits) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per visit |
| Description | The cost per verified visit (Total spend / Total verified visits) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpa \| \| --- \| \| \\| Field label \\| CPA \\| \\| --- \\| --- \\| \\| Description \\| The cost per verified conversion (Total spend / Total conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA \| \| Description \| The cost per verified conversion (Total spend / Total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa |
| \| Field label \| CPA \| \| --- \| --- \| \| Description \| The cost per verified conversion (Total spend / Total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA |
| Description | The cost per verified conversion (Total spend / Total conversions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| roas \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| The return on ad spend (Order value / Total spend ) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS \| \| Description \| The return on ad spend (Order value / Total spend ) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| roas |
| \| Field label \| ROAS \| \| --- \| --- \| \| Description \| The return on ad spend (Order value / Total spend ) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS |
| Description | The return on ad spend (Order value / Total spend ) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| roi \| \| --- \| \| \\| Field label \\| ROI \\| \\| --- \\| --- \\| \\| Description \\| The return on investment ((Order value - Total spend) / Total spend) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROI \| \| Description \| The return on investment ((Order value - Total spend) / Total spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| roi |
| \| Field label \| ROI \| \| --- \| --- \| \| Description \| The return on investment ((Order value - Total spend) / Total spend) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROI |
| Description | The return on investment ((Order value - Total spend) / Total spend) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| revenue_per_visit \| \| --- \| \| \\| Field label \\| Revenue per verified visit \\| \\| --- \\| --- \\| \\| Description \\| The revenue per verified visit (Order value / Total verified visits) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue per verified visit \| \| Description \| The revenue per verified visit (Order value / Total verified visits) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revenue_per_visit |
| \| Field label \| Revenue per verified visit \| \| --- \| --- \| \| Description \| The revenue per verified visit (Order value / Total verified visits) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Revenue per verified visit |
| Description | The revenue per verified visit (Order value / Total verified visits) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### PUBLISHER

| \| publisher \| \| --- \| \| \\| Field label \\| Publisher name \\| \\| --- \\| --- \\| \\| Description \\| The publisher name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Publisher name \| \| Description \| The publisher name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| publisher |
| \| Field label \| Publisher name \| \| --- \| --- \| \| Description \| The publisher name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Publisher name |
| Description | The publisher name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### RAW METRICS

| \| raw_conversions \| \| --- \| \| \\| Field label \\| Raw conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of times that a conversion was placed on your site (regardless of MNTN advertising) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Raw conversions \| \| Description \| The total number of times that a conversion was placed on your site (regardless of MNTN advertising) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| raw_conversions |
| \| Field label \| Raw conversions \| \| --- \| --- \| \| Description \| The total number of times that a conversion was placed on your site (regardless of MNTN advertising) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Raw conversions |
| Description | The total number of times that a conversion was placed on your site (regardless of MNTN advertising) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| raw_order_value \| \| --- \| \| \\| Field label \\| Raw order value \\| \\| --- \\| --- \\| \\| Description \\| The total order value of the conversions placed on your site (regardless of MNTN advertising) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Raw order value \| \| Description \| The total order value of the conversions placed on your site (regardless of MNTN advertising) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| raw_order_value |
| \| Field label \| Raw order value \| \| --- \| --- \| \| Description \| The total order value of the conversions placed on your site (regardless of MNTN advertising) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Raw order value |
| Description | The total order value of the conversions placed on your site (regardless of MNTN advertising) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| raw_average_order_value \| \| --- \| \| \\| Field label \\| Raw average order value \\| \\| --- \\| --- \\| \\| Description \\| Your site's average amount of revenue driven per conversion placed (Raw order value / Raw conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Raw average order value \| \| Description \| Your site's average amount of revenue driven per conversion placed (Raw order value / Raw conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| raw_average_order_value |
| \| Field label \| Raw average order value \| \| --- \| --- \| \| Description \| Your site's average amount of revenue driven per conversion placed (Raw order value / Raw conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Raw average order value |
| Description | Your site's average amount of revenue driven per conversion placed (Raw order value / Raw conversions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| raw_visitors \| \| --- \| \| \\| Field label \\| Raw visitors \\| \\| --- \\| --- \\| \\| Description \\| The number of raw visitors to your site and/or mobile app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Raw visitors \| \| Description \| The number of raw visitors to your site and/or mobile app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| raw_visitors |
| \| Field label \| Raw visitors \| \| --- \| --- \| \| Description \| The number of raw visitors to your site and/or mobile app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Raw visitors |
| Description | The number of raw visitors to your site and/or mobile app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| raw_new_site_visitors \| \| --- \| \| \\| Field label \\| Raw new site visitors \\| \\| --- \\| --- \\| \\| Description \\| Raw new site visitors \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Raw new site visitors \| \| Description \| Raw new site visitors \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| raw_new_site_visitors |
| \| Field label \| Raw new site visitors \| \| --- \| --- \| \| Description \| Raw new site visitors \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Raw new site visitors |
| Description | Raw new site visitors |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| raw_existing_site_visitors \| \| --- \| \| \\| Field label \\| Raw existing site visitors \\| \\| --- \\| --- \\| \\| Description \\| Raw existing site visitors \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Raw existing site visitors \| \| Description \| Raw existing site visitors \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| raw_existing_site_visitors |
| \| Field label \| Raw existing site visitors \| \| --- \| --- \| \| Description \| Raw existing site visitors \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Raw existing site visitors |
| Description | Raw existing site visitors |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| raw_conversion_rate \| \| --- \| \| \\| Field label \\| Raw conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of users that completed a conversion over the number of users that were served ads on the day reported on (Raw conversions / Raw visitors) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Raw conversion rate \| \| Description \| The number of users that completed a conversion over the number of users that were served ads on the day reported on (Raw conversions / Raw visitors) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| raw_conversion_rate |
| \| Field label \| Raw conversion rate \| \| --- \| --- \| \| Description \| The number of users that completed a conversion over the number of users that were served ads on the day reported on (Raw conversions / Raw visitors) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Raw conversion rate |
| Description | The number of users that completed a conversion over the number of users that were served ads on the day reported on (Raw conversions / Raw visitors) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| raw_revenue_per_raw_visit \| \| --- \| \| \\| Field label \\| Raw revenue per raw visit \\| \\| --- \\| --- \\| \\| Description \\| Raw revenue per raw visit (Raw order value / Raw visitors) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Raw revenue per raw visit \| \| Description \| Raw revenue per raw visit (Raw order value / Raw visitors) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| raw_revenue_per_raw_visit |
| \| Field label \| Raw revenue per raw visit \| \| --- \| --- \| \| Description \| Raw revenue per raw visit (Raw order value / Raw visitors) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Raw revenue per raw visit |
| Description | Raw revenue per raw visit (Raw order value / Raw visitors) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week_iso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| year_month |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| year_week |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| year_week_iso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| week_iso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| day_of_month |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| day_of_week_name |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| day_of_week_name_iso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| atom |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| quarter \| \| --- \| \| \\| Field label \\| Quarter \\| \\| --- \\| --- \\| \\| Description \\| The quarter in the advertiser's time zone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.quarter](/apidocs/field-data-types#time) \\| \| \| Field label \| Quarter \| \| Description \| The quarter in the advertiser's time zone \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| |
| quarter |
| \| Field label \| Quarter \| \| --- \| --- \| \| Description \| The quarter in the advertiser's time zone \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| |
| Field label | Quarter |
| Description | The quarter in the advertiser's time zone |
| Field type | dimension |
| Data type | [string.time.quarter](/apidocs/field-data-types#time) |