---
title: "Microsoft Advertising updates"
slug: "microsoft-advertising-updates"
description: "Learn about updates to the Microsoft Advertising data source, including new or deprecated fields and other relevant changes. "
updated: 2025-09-25T07:05:44Z
published: 2025-09-25T07:05:44Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Microsoft Advertising updates

Updates on the Microsoft Advertising data source, including new metrics, dimensions, and other features.

## September 2025

2025-09-25

New dimension added:

- Ad sub type

## August 2025

2025-08-27

We have added the following video metrics:

- video_views
- view_through_rate
- avg_cpv
- video_views_p25
- video_views_p50
- video_views_p75
- video_views_p100
- video_completion_rate
- total_watch_time_sec
- avg_watch_time_per_view
- avg_watch_time_per_impression

## July 2025

2025-07-15

Added versions of the goal dimensions that work specifically with the Ad Performance report:

- Ad goal
- Ad goal ID

## February 2025

2025-02-25

New fields:

- Term (utm)
- Source (utm)
- Medium (utm)
- Content (utm)
- Campaign (utm)

## February 2022

2022-02-03

Authentication has been updated to include a new permission required to access Microsoft Advertising. This change also makes Multi-factor Authentication a requirement to log in.

## January 2022

2022-01-27

The following field has been marked as deprecated and will no longer return data as of Jan. 27th: * Impression shares

## June 2021

2021-06-03

New metric added:

- Exact match impression share (%)

## Jan. 2021

2021-01-14

New metrics added:

- All revenue
- All conversions
- All conversion rate
- Cost per all conversions
- Revenue per all conversions
- New dimension added:
- Final URL suffix

## March 2020

2020-03-10

The following field was marked as deprecated, please remove it from your reporting:

- Average Position

The following fields were added:

- Top impressions
- Top impression rate
- Absolute top impressions
- Absolute top impression rate

2020-03-17

The following fields were added:

- Absolute top impression share lost to budget
- Top impression share lost to budget
- Top impression share lost to rank
- Absolute top impression share lost to rank
- Top impression share
- Absolute top impression share

## June 2019

2019-06-25

Supermetrics connectors have been updated to now use the Microsoft Advertising API v13.

The following fields have been added due to the upgrade:

- Impressions lost to rank (aggregated)
- Impressions lost to rank % (aggregated)

The following fields have been deprecated as they are no longer available in this API version:

- Impressions lost to rank
- Impressions lost to expected CTR (%)
- Impressions lost to bid
- Impressions lost to rank (%)
- Impressions lost to ad relevance
- Impressions lost to bid (%)
- Impressions lost to ad relevance (%)
- Impression lost to expected CTR
- Manual calls
- Click calls
- Average cost per phone call (%)

## May 2019

2019-05-09

Due to Microsoft rebranding, "Bing Ads" is now "Microsoft Advertising". The connector and its associated documentation has been updated to reflect this name change.

## Dec. 2018

2018-12-17

New fields added:

- Ad title part 3
- Ad description 2

## May 2018

2018-05-02:

Connectors have been updated to now use the Bing Ads API v12.

Support added for additional account access.

## March 2018

2018-03-01

New metric has been added:

- Conversions per impression rate