---
title: "Microsoft Advertising (Bing) data warehouse table groups"
slug: "microsoft-advertising-bing-data-warehouse-table-groups"
description: "Explore the complete Supermetrics data warehouse table groups for Microsoft Advertising (Bing). See all the tables and the fields included in them."
updated: 2026-03-05T14:00:11Z
published: 2026-03-05T14:00:11Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Microsoft Advertising (Bing) data warehouse table groups

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### Table: CAMPAIGN

| \| AccountId** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The identifier of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| AccountId** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The identifier of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountName** \| \| --- \| \| \\| Display name \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The account name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account name \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountName** |
| \| Display name \| Account name \| \| --- \| --- \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account name |
| Description | The account name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountNumber** \| \| --- \| \| \\| Display name \\| Account number \\| \\| --- \\| --- \\| \\| Description \\| The assigned number of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account number \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountNumber** |
| \| Display name \| Account number \| \| --- \| --- \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account number |
| Description | The assigned number of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Budget** \| \| --- \| \| \\| Display name \\| Budget \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Budget \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| |
| Budget** |
| \| Display name \| Budget \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Budget |
| Field type | metric |
| Data type | [int.currency.value](/apidocs/field-data-types#currency) |
| \| CampaignId** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The assigned identifier of a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| The assigned identifier of a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| CampaignId** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| The assigned identifier of a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | The assigned identifier of a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| CampaignLabels** \| \| --- \| \| \\| Display name \\| Campaign labels \\| \\| --- \\| --- \\| \\| Description \\| The labels applied to a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign labels \| \| Description \| The labels applied to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| CampaignLabels** |
| \| Display name \| Campaign labels \| \| --- \| --- \| \| Description \| The labels applied to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign labels |
| Description | The labels applied to a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| CampaignName** \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| CampaignName** |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | The campaign name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| Conversions** \| \| --- \| \| \\| Display name \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversions \| \| Description \| The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Conversions** |
| \| Display name \| Conversions \| \| --- \| --- \| \| Description \| The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversions |
| Description | The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| CurrencyCode** \| \| --- \| \| \\| Display name \\| Currency code \\| \\| --- \\| --- \\| \\| Description \\| The account currency code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Currency code \| \| Description \| The account currency code \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| CurrencyCode** |
| \| Display name \| Currency code \| \| --- \| --- \| \| Description \| The account currency code \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Display name | Currency code |
| Description | The account currency code |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| Impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ImpressionsLostToAdRelevance** \| \| --- \| \| \\| Display name \\| Impressions lost to ad relevance \\| \\| --- \\| --- \\| \\| Description \\| The impressions lost due to low ad relevance. Please note that this field will be removed on 2019-06-25 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions lost to ad relevance \| \| Description \| The impressions lost due to low ad relevance. Please note that this field will be removed on 2019-06-25 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ImpressionsLostToAdRelevance** |
| \| Display name \| Impressions lost to ad relevance \| \| --- \| --- \| \| Description \| The impressions lost due to low ad relevance. Please note that this field will be removed on 2019-06-25 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions lost to ad relevance |
| Description | The impressions lost due to low ad relevance. Please note that this field will be removed on 2019-06-25 |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ImpressionsLostToBid** \| \| --- \| \| \\| Display name \\| Impressions lost to bid \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ads would have been displayed to users, but were not because your bid was too low or your bid and quality score was below minimum thresholds, which prevented you from entering the auction. Please note that this field will be removed on 2019-06-25 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions lost to bid \| \| Description \| The number of times your ads would have been displayed to users, but were not because your bid was too low or your bid and quality score was below minimum thresholds, which prevented you from entering the auction. Please note that this field will be removed on 2019-06-25 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ImpressionsLostToBid** |
| \| Display name \| Impressions lost to bid \| \| --- \| --- \| \| Description \| The number of times your ads would have been displayed to users, but were not because your bid was too low or your bid and quality score was below minimum thresholds, which prevented you from entering the auction. Please note that this field will be removed on 2019-06-25 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions lost to bid |
| Description | The number of times your ads would have been displayed to users, but were not because your bid was too low or your bid and quality score was below minimum thresholds, which prevented you from entering the auction. Please note that this field will be removed on 2019-06-25 |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ImpressionsLostToBudget** \| \| --- \| \| \\| Display name \\| Impressions lost to budget \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of impressions your ad did not receive due to issues with your daily or monthly budget \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions lost to budget \| \| Description \| The estimated number of impressions your ad did not receive due to issues with your daily or monthly budget \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ImpressionsLostToBudget** |
| \| Display name \| Impressions lost to budget \| \| --- \| --- \| \| Description \| The estimated number of impressions your ad did not receive due to issues with your daily or monthly budget \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions lost to budget |
| Description | The estimated number of impressions your ad did not receive due to issues with your daily or monthly budget |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ImpressionsLostToExpectedCtr** \| \| --- \| \| \\| Display name \\| Impressions lost to expected CTR \\| \\| --- \\| --- \\| \\| Description \\| The number of impression share lost due to low expected click-through rate. If this is high, figure out what you can do to increase your CTR. Please note that this field will be removed on 2019-06-25 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions lost to expected CTR \| \| Description \| The number of impression share lost due to low expected click-through rate. If this is high, figure out what you can do to increase your CTR. Please note that this field will be removed on 2019-06-25 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ImpressionsLostToExpectedCtr** |
| \| Display name \| Impressions lost to expected CTR \| \| --- \| --- \| \| Description \| The number of impression share lost due to low expected click-through rate. If this is high, figure out what you can do to increase your CTR. Please note that this field will be removed on 2019-06-25 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions lost to expected CTR |
| Description | The number of impression share lost due to low expected click-through rate. If this is high, figure out what you can do to increase your CTR. Please note that this field will be removed on 2019-06-25 |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| Revenue** \| \| --- \| \| \\| Display name \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Microsoft Advertising campaign analytics tracking script \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue \| \| Description \| The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Microsoft Advertising campaign analytics tracking script \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Revenue** |
| \| Display name \| Revenue \| \| --- \| --- \| \| Description \| The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Microsoft Advertising campaign analytics tracking script \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Revenue |
| Description | The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Microsoft Advertising campaign analytics tracking script |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost in the currency of the advertising account \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | Campaign cost in the currency of the advertising account |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_eur** \| \| --- \| \| \\| Display name \\| Cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (EUR) \| \| Description \| Campaign cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_eur** |
| \| Display name \| Cost (EUR) \| \| --- \| --- \| \| Description \| Campaign cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (EUR) |
| Description | Campaign cost converted to euros |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_gbp** \| \| --- \| \| \\| Display name \\| Cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to British pounds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (GBP) \| \| Description \| Campaign cost converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_gbp** |
| \| Display name \| Cost (GBP) \| \| --- \| --- \| \| Description \| Campaign cost converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (GBP) |
| Description | Campaign cost converted to British pounds |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_usd** \| \| --- \| \| \\| Display name \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (USD) \| \| Description \| Campaign cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_usd** |
| \| Display name \| Cost (USD) \| \| --- \| --- \| \| Description \| Campaign cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (USD) |
| Description | Campaign cost converted to US dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### Table: AD

| \| AccountId** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The identifier of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| AccountId** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The identifier of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountName** \| \| --- \| \| \\| Display name \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The account name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account name \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountName** |
| \| Display name \| Account name \| \| --- \| --- \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account name |
| Description | The account name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountNumber** \| \| --- \| \| \\| Display name \\| Account number \\| \\| --- \\| --- \\| \\| Description \\| The assigned number of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account number \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountNumber** |
| \| Display name \| Account number \| \| --- \| --- \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account number |
| Description | The assigned number of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdDescription** \| \| --- \| \| \\| Display name \\| Ad description \\| \\| --- \\| --- \\| \\| Description \\| The first ad description that appears below the path in an ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad description \| \| Description \| The first ad description that appears below the path in an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdDescription** |
| \| Display name \| Ad description \| \| --- \| --- \| \| Description \| The first ad description that appears below the path in an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad description |
| Description | The first ad description that appears below the path in an ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdDistribution** \| \| --- \| \| \\| Display name \\| Ad distribution \\| \\| --- \\| --- \\| \\| Description \\| The network where you want your ads to show \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad distribution \| \| Description \| The network where you want your ads to show \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdDistribution** |
| \| Display name \| Ad distribution \| \| --- \| --- \| \| Description \| The network where you want your ads to show \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad distribution |
| Description | The network where you want your ads to show |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdGroupId** \| \| --- \| \| \\| Display name \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group ID \| \| Description \| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdGroupId** |
| \| Display name \| Ad group ID \| \| --- \| --- \| \| Description \| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group ID |
| Description | The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdGroupLabels** \| \| --- \| \| \\| Display name \\| Ad group labels \\| \\| --- \\| --- \\| \\| Description \\| The labels applied to an ad group. Labels are delimited by a semicolon (;) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group labels \| \| Description \| The labels applied to an ad group. Labels are delimited by a semicolon (;) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdGroupLabels** |
| \| Display name \| Ad group labels \| \| --- \| --- \| \| Description \| The labels applied to an ad group. Labels are delimited by a semicolon (;) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group labels |
| Description | The labels applied to an ad group. Labels are delimited by a semicolon (;) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdGroupName** \| \| --- \| \| \\| Display name \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group name \| \| Description \| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdGroupName** |
| \| Display name \| Ad group name \| \| --- \| --- \| \| Description \| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group name |
| Description | The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdGroupStatus** \| \| --- \| \| \\| Display name \\| Ad group status \\| \\| --- \\| --- \\| \\| Description \\| The ad group status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group status \| \| Description \| The ad group status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdGroupStatus** |
| \| Display name \| Ad group status \| \| --- \| --- \| \| Description \| The ad group status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group status |
| Description | The ad group status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdId** \| \| --- \| \| \\| Display name \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The assigned identifier of an ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad ID \| \| Description \| The assigned identifier of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdId** |
| \| Display name \| Ad ID \| \| --- \| --- \| \| Description \| The assigned identifier of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad ID |
| Description | The assigned identifier of an ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdLabels** \| \| --- \| \| \\| Display name \\| Ad labels \\| \\| --- \\| --- \\| \\| Description \\| The labels applied to an ad. Labels are delimited by a semicolon (;) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad labels \| \| Description \| The labels applied to an ad. Labels are delimited by a semicolon (;) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdLabels** |
| \| Display name \| Ad labels \| \| --- \| --- \| \| Description \| The labels applied to an ad. Labels are delimited by a semicolon (;) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad labels |
| Description | The labels applied to an ad. Labels are delimited by a semicolon (;) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdPath1** \| \| --- \| \| \\| Display name \\| Ad path part 1 \\| \\| --- \\| --- \\| \\| Description \\| The path 1 attribute of an ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad path part 1 \| \| Description \| The path 1 attribute of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdPath1** |
| \| Display name \| Ad path part 1 \| \| --- \| --- \| \| Description \| The path 1 attribute of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad path part 1 |
| Description | The path 1 attribute of an ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdPath2** \| \| --- \| \| \\| Display name \\| Ad path part 2 \\| \\| --- \\| --- \\| \\| Description \\| The path 2 attribute of an ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad path part 2 \| \| Description \| The path 2 attribute of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdPath2** |
| \| Display name \| Ad path part 2 \| \| --- \| --- \| \| Description \| The path 2 attribute of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad path part 2 |
| Description | The path 2 attribute of an ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdStatus** \| \| --- \| \| \\| Display name \\| Ad status \\| \\| --- \\| --- \\| \\| Description \\| The ad status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad status \| \| Description \| The ad status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdStatus** |
| \| Display name \| Ad status \| \| --- \| --- \| \| Description \| The ad status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad status |
| Description | The ad status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdTitle** \| \| --- \| \| \\| Display name \\| Ad title \\| \\| --- \\| --- \\| \\| Description \\| The ad title \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad title \| \| Description \| The ad title \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdTitle** |
| \| Display name \| Ad title \| \| --- \| --- \| \| Description \| The ad title \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad title |
| Description | The ad title |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdTitlePart1** \| \| --- \| \| \\| Display name \\| Ad title part 1 \\| \\| --- \\| --- \\| \\| Description \\| The title part 1 attribute of an ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad title part 1 \| \| Description \| The title part 1 attribute of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdTitlePart1** |
| \| Display name \| Ad title part 1 \| \| --- \| --- \| \| Description \| The title part 1 attribute of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad title part 1 |
| Description | The title part 1 attribute of an ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdTitlePart2** \| \| --- \| \| \\| Display name \\| Ad title part 2 \\| \\| --- \\| --- \\| \\| Description \\| The title part 2 attribute of an ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad title part 2 \| \| Description \| The title part 2 attribute of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdTitlePart2** |
| \| Display name \| Ad title part 2 \| \| --- \| --- \| \| Description \| The title part 2 attribute of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad title part 2 |
| Description | The title part 2 attribute of an ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdType** \| \| --- \| \| \\| Display name \\| Ad type \\| \\| --- \\| --- \\| \\| Description \\| The ad type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad type \| \| Description \| The ad type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdType** |
| \| Display name \| Ad type \| \| --- \| --- \| \| Description \| The ad type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad type |
| Description | The ad type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| BidMatchType** \| \| --- \| \| \\| Display name \\| Bidded match type \\| \\| --- \\| --- \\| \\| Description \\| The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Bidded match type \| \| Description \| The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| BidMatchType** |
| \| Display name \| Bidded match type \| \| --- \| --- \| \| Description \| The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Bidded match type |
| Description | The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| CampaignId** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The assigned identifier of a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| The assigned identifier of a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| CampaignId** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| The assigned identifier of a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | The assigned identifier of a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| CampaignName** \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| CampaignName** |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | The campaign name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| Conversions** \| \| --- \| \| \\| Display name \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversions \| \| Description \| The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Conversions** |
| \| Display name \| Conversions \| \| --- \| --- \| \| Description \| The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversions |
| Description | The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| CurrencyCode** \| \| --- \| \| \\| Display name \\| Currency code \\| \\| --- \\| --- \\| \\| Description \\| The account currency code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Currency code \| \| Description \| The account currency code \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| CurrencyCode** |
| \| Display name \| Currency code \| \| --- \| --- \| \| Description \| The account currency code \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Display name | Currency code |
| Description | The account currency code |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| DeliveredMatchType** \| \| --- \| \| \\| Display name \\| Delivered match type \\| \\| --- \\| --- \\| \\| Description \\| The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Delivered match type \| \| Description \| The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| DeliveredMatchType** |
| \| Display name \| Delivered match type \| \| --- \| --- \| \| Description \| The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Delivered match type |
| Description | The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| DestinationUrl** \| \| --- \| \| \\| Display name \\| Destination URL \\| \\| --- \\| --- \\| \\| Description \\| The destination URL attribute of an ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Destination URL \| \| Description \| The destination URL attribute of an ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| DestinationUrl** |
| \| Display name \| Destination URL \| \| --- \| --- \| \| Description \| The destination URL attribute of an ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Destination URL |
| Description | The destination URL attribute of an ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| DeviceOS** \| \| --- \| \| \\| Display name \\| Device operating system \\| \\| --- \\| --- \\| \\| Description \\| The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Device operating system \| \| Description \| The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| DeviceOS** |
| \| Display name \| Device operating system \| \| --- \| --- \| \| Description \| The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Device operating system |
| Description | The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| DeviceType** \| \| --- \| \| \\| Display name \\| Device type \\| \\| --- \\| --- \\| \\| Description \\| The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Device type \| \| Description \| The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| DeviceType** |
| \| Display name \| Device type \| \| --- \| --- \| \| Description \| The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Device type |
| Description | The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| FinalURL** \| \| --- \| \| \\| Display name \\| Final URL \\| \\| --- \\| --- \\| \\| Description \\| The Final URL of an ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Final URL \| \| Description \| The Final URL of an ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| FinalURL** |
| \| Display name \| Final URL \| \| --- \| --- \| \| Description \| The Final URL of an ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Final URL |
| Description | The Final URL of an ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| Impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| Network** \| \| --- \| \| \\| Display name \\| Ad group network \\| \\| --- \\| --- \\| \\| Description \\| The current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group network \| \| Description \| The current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Network** |
| \| Display name \| Ad group network \| \| --- \| --- \| \| Description \| The current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group network |
| Description | The current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Revenue** \| \| --- \| \| \\| Display name \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Microsoft Advertising campaign analytics tracking script \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue \| \| Description \| The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Microsoft Advertising campaign analytics tracking script \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Revenue** |
| \| Display name \| Revenue \| \| --- \| --- \| \| Description \| The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Microsoft Advertising campaign analytics tracking script \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Revenue |
| Description | The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Microsoft Advertising campaign analytics tracking script |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost in the currency of the advertising account \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | Campaign cost in the currency of the advertising account |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_eur** \| \| --- \| \| \\| Display name \\| Cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (EUR) \| \| Description \| Campaign cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_eur** |
| \| Display name \| Cost (EUR) \| \| --- \| --- \| \| Description \| Campaign cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (EUR) |
| Description | Campaign cost converted to euros |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_gbp** \| \| --- \| \| \\| Display name \\| Cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to British pounds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (GBP) \| \| Description \| Campaign cost converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_gbp** |
| \| Display name \| Cost (GBP) \| \| --- \| --- \| \| Description \| Campaign cost converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (GBP) |
| Description | Campaign cost converted to British pounds |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_usd** \| \| --- \| \| \\| Display name \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (USD) \| \| Description \| Campaign cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_usd** |
| \| Display name \| Cost (USD) \| \| --- \| --- \| \| Description \| Campaign cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (USD) |
| Description | Campaign cost converted to US dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| TopVsOther** \| \| --- \| \| \\| Display name \\| Ad top position \\| \\| --- \\| --- \\| \\| Description \\| The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad top position \| \| Description \| The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| TopVsOther** |
| \| Display name \| Ad top position \| \| --- \| --- \| \| Description \| The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad top position |
| Description | The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_campaign** \| \| --- \| \| \\| Display name \\| Campaign (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_campaign parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign (utm) \| \| Description \| Value of the utm_campaign parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_campaign** |
| \| Display name \| Campaign (utm) \| \| --- \| --- \| \| Description \| Value of the utm_campaign parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign (utm) |
| Description | Value of the utm_campaign parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_content** \| \| --- \| \| \\| Display name \\| Content (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_content parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Content (utm) \| \| Description \| Value of the utm_content parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_content** |
| \| Display name \| Content (utm) \| \| --- \| --- \| \| Description \| Value of the utm_content parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Content (utm) |
| Description | Value of the utm_content parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_medium** \| \| --- \| \| \\| Display name \\| Medium (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_medium parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Medium (utm) \| \| Description \| Value of the utm_medium parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_medium** |
| \| Display name \| Medium (utm) \| \| --- \| --- \| \| Description \| Value of the utm_medium parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Medium (utm) |
| Description | Value of the utm_medium parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_source** \| \| --- \| \| \\| Display name \\| Source (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_source parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Source (utm) \| \| Description \| Value of the utm_source parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_source** |
| \| Display name \| Source (utm) \| \| --- \| --- \| \| Description \| Value of the utm_source parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Source (utm) |
| Description | Value of the utm_source parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_term** \| \| --- \| \| \\| Display name \\| Term (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_term parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Term (utm) \| \| Description \| Value of the utm_term parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_term** |
| \| Display name \| Term (utm) \| \| --- \| --- \| \| Description \| Value of the utm_term parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Term (utm) |
| Description | Value of the utm_term parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### Table: KEYWORD

| \| AccountId** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The identifier of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| AccountId** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The identifier of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountName** \| \| --- \| \| \\| Display name \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The account name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account name \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountName** |
| \| Display name \| Account name \| \| --- \| --- \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account name |
| Description | The account name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountNumber** \| \| --- \| \| \\| Display name \\| Account number \\| \\| --- \\| --- \\| \\| Description \\| The assigned number of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account number \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountNumber** |
| \| Display name \| Account number \| \| --- \| --- \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account number |
| Description | The assigned number of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdGroupId** \| \| --- \| \| \\| Display name \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group ID \| \| Description \| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdGroupId** |
| \| Display name \| Ad group ID \| \| --- \| --- \| \| Description \| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group ID |
| Description | The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdGroupName** \| \| --- \| \| \\| Display name \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group name \| \| Description \| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdGroupName** |
| \| Display name \| Ad group name \| \| --- \| --- \| \| Description \| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group name |
| Description | The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| BidMatchType** \| \| --- \| \| \\| Display name \\| Bidded match type \\| \\| --- \\| --- \\| \\| Description \\| The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Bidded match type \| \| Description \| The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| BidMatchType** |
| \| Display name \| Bidded match type \| \| --- \| --- \| \| Description \| The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Bidded match type |
| Description | The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| BidStrategyType** \| \| --- \| \| \\| Display name \\| Bid strategy type \\| \\| --- \\| --- \\| \\| Description \\| The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Bid strategy type \| \| Description \| The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| BidStrategyType** |
| \| Display name \| Bid strategy type \| \| --- \| --- \| \| Description \| The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Bid strategy type |
| Description | The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| CampaignId** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The assigned identifier of a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| The assigned identifier of a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| CampaignId** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| The assigned identifier of a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | The assigned identifier of a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| CampaignName** \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| CampaignName** |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | The campaign name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| CurrencyCode** \| \| --- \| \| \\| Display name \\| Currency code \\| \\| --- \\| --- \\| \\| Description \\| The account currency code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Currency code \| \| Description \| The account currency code \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| CurrencyCode** |
| \| Display name \| Currency code \| \| --- \| --- \| \| Description \| The account currency code \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Display name | Currency code |
| Description | The account currency code |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| CurrentMaxCpc** \| \| --- \| \| \\| Display name \\| Current max CPC \\| \\| --- \\| --- \\| \\| Description \\| The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Current max CPC \| \| Description \| The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| CurrentMaxCpc** |
| \| Display name \| Current max CPC \| \| --- \| --- \| \| Description \| The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Current max CPC |
| Description | The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| DeliveredMatchType** \| \| --- \| \| \\| Display name \\| Delivered match type \\| \\| --- \\| --- \\| \\| Description \\| The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Delivered match type \| \| Description \| The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| DeliveredMatchType** |
| \| Display name \| Delivered match type \| \| --- \| --- \| \| Description \| The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Delivered match type |
| Description | The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| Keyword** \| \| --- \| \| \\| Display name \\| Keyword \\| \\| --- \\| --- \\| \\| Description \\| The keyword text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Keyword \| \| Description \| The keyword text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Keyword** |
| \| Display name \| Keyword \| \| --- \| --- \| \| Description \| The keyword text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Keyword |
| Description | The keyword text |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| KeywordId** \| \| --- \| \| \\| Display name \\| Keyword ID \\| \\| --- \\| --- \\| \\| Description \\| The keyword identifier \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Keyword ID \| \| Description \| The keyword identifier \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| KeywordId** |
| \| Display name \| Keyword ID \| \| --- \| --- \| \| Description \| The keyword identifier \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Keyword ID |
| Description | The keyword identifier |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| KeywordLabels** \| \| --- \| \| \\| Display name \\| Keyword labels \\| \\| --- \\| --- \\| \\| Description \\| The labels applied to a keyword. Labels are delimited by a semicolon (;) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Keyword labels \| \| Description \| The labels applied to a keyword. Labels are delimited by a semicolon (;) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| KeywordLabels** |
| \| Display name \| Keyword labels \| \| --- \| --- \| \| Description \| The labels applied to a keyword. Labels are delimited by a semicolon (;) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Keyword labels |
| Description | The labels applied to a keyword. Labels are delimited by a semicolon (;) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| KeywordStatus** \| \| --- \| \| \\| Display name \\| Keyword status \\| \\| --- \\| --- \\| \\| Description \\| The current keyword status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Keyword status \| \| Description \| The current keyword status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| KeywordStatus** |
| \| Display name \| Keyword status \| \| --- \| --- \| \| Description \| The current keyword status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Keyword status |
| Description | The current keyword status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Network** \| \| --- \| \| \\| Display name \\| Ad group network \\| \\| --- \\| --- \\| \\| Description \\| The current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group network \| \| Description \| The current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Network** |
| \| Display name \| Ad group network \| \| --- \| --- \| \| Description \| The current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group network |
| Description | The current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Spend** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost in the currency of the advertising account \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | Campaign cost in the currency of the advertising account |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_eur** \| \| --- \| \| \\| Display name \\| Cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (EUR) \| \| Description \| Campaign cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_eur** |
| \| Display name \| Cost (EUR) \| \| --- \| --- \| \| Description \| Campaign cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (EUR) |
| Description | Campaign cost converted to euros |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_gbp** \| \| --- \| \| \\| Display name \\| Cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to British pounds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (GBP) \| \| Description \| Campaign cost converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_gbp** |
| \| Display name \| Cost (GBP) \| \| --- \| --- \| \| Description \| Campaign cost converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (GBP) |
| Description | Campaign cost converted to British pounds |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_usd** \| \| --- \| \| \\| Display name \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (USD) \| \| Description \| Campaign cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_usd** |
| \| Display name \| Cost (USD) \| \| --- \| --- \| \| Description \| Campaign cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (USD) |
| Description | Campaign cost converted to US dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| TopVsOther** \| \| --- \| \| \\| Display name \\| Ad top position \\| \\| --- \\| --- \\| \\| Description \\| The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad top position \| \| Description \| The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| TopVsOther** |
| \| Display name \| Ad top position \| \| --- \| --- \| \| Description \| The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad top position |
| Description | The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| TrackingTemplate** \| \| --- \| \| \\| Display name \\| Tracking template \\| \\| --- \\| --- \\| \\| Description \\| The current tracking template for a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Tracking template \| \| Description \| The current tracking template for a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| TrackingTemplate** |
| \| Display name \| Tracking template \| \| --- \| --- \| \| Description \| The current tracking template for a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Tracking template |
| Description | The current tracking template for a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### Table: GEO

| \| AccountId** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The identifier of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| AccountId** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The identifier of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountName** \| \| --- \| \| \\| Display name \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The account name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account name \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountName** |
| \| Display name \| Account name \| \| --- \| --- \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account name |
| Description | The account name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountNumber** \| \| --- \| \| \\| Display name \\| Account number \\| \\| --- \\| --- \\| \\| Description \\| The assigned number of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account number \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountNumber** |
| \| Display name \| Account number \| \| --- \| --- \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account number |
| Description | The assigned number of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| City** \| \| --- \| \| \\| Display name \\| Visitor city \\| \\| --- \\| --- \\| \\| Description \\| The city where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Visitor city \| \| Description \| The city where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| City** |
| \| Display name \| Visitor city \| \| --- \| --- \| \| Description \| The city where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| Display name | Visitor city |
| Description | The city where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location |
| Field type | dimension |
| Data type | [string.geo.city](/apidocs/field-data-types#geographical) |
| \| Clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| Conversions** \| \| --- \| \| \\| Display name \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversions \| \| Description \| The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Conversions** |
| \| Display name \| Conversions \| \| --- \| --- \| \| Description \| The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversions |
| Description | The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| Country** \| \| --- \| \| \\| Display name \\| Visitor country \\| \\| --- \\| --- \\| \\| Description \\| The country where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Visitor country \| \| Description \| The country where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Country** |
| \| Display name \| Visitor country \| \| --- \| --- \| \| Description \| The country where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Display name | Visitor country |
| Description | The country where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| Impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| Spend** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost in the currency of the advertising account \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | Campaign cost in the currency of the advertising account |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_eur** \| \| --- \| \| \\| Display name \\| Cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (EUR) \| \| Description \| Campaign cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_eur** |
| \| Display name \| Cost (EUR) \| \| --- \| --- \| \| Description \| Campaign cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (EUR) |
| Description | Campaign cost converted to euros |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_gbp** \| \| --- \| \| \\| Display name \\| Cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to British pounds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (GBP) \| \| Description \| Campaign cost converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_gbp** |
| \| Display name \| Cost (GBP) \| \| --- \| --- \| \| Description \| Campaign cost converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (GBP) |
| Description | Campaign cost converted to British pounds |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| Spend_usd** \| \| --- \| \| \\| Display name \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (USD) \| \| Description \| Campaign cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend_usd** |
| \| Display name \| Cost (USD) \| \| --- \| --- \| \| Description \| Campaign cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (USD) |
| Description | Campaign cost converted to US dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### Table: AUDIENCE

| \| AccountId** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The identifier of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| AccountId** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The identifier of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountName** \| \| --- \| \| \\| Display name \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The account name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account name \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountName** |
| \| Display name \| Account name \| \| --- \| --- \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account name |
| Description | The account name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountNumber** \| \| --- \| \| \\| Display name \\| Account number \\| \\| --- \\| --- \\| \\| Description \\| The assigned number of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account number \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountNumber** |
| \| Display name \| Account number \| \| --- \| --- \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account number |
| Description | The assigned number of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdGroupId** \| \| --- \| \| \\| Display name \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group ID \| \| Description \| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdGroupId** |
| \| Display name \| Ad group ID \| \| --- \| --- \| \| Description \| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group ID |
| Description | The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdGroupName** \| \| --- \| \| \\| Display name \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group name \| \| Description \| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdGroupName** |
| \| Display name \| Ad group name \| \| --- \| --- \| \| Description \| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group name |
| Description | The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AssociationStatus** \| \| --- \| \| \\| Display name \\| Audience association status \\| \\| --- \\| --- \\| \\| Description \\| The status of the association between the ad group and remarketing list, which indicates whether ads are eligible to display. The possible values are Active, Paused, and Deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Audience association status \| \| Description \| The status of the association between the ad group and remarketing list, which indicates whether ads are eligible to display. The possible values are Active, Paused, and Deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AssociationStatus** |
| \| Display name \| Audience association status \| \| --- \| --- \| \| Description \| The status of the association between the ad group and remarketing list, which indicates whether ads are eligible to display. The possible values are Active, Paused, and Deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Audience association status |
| Description | The status of the association between the ad group and remarketing list, which indicates whether ads are eligible to display. The possible values are Active, Paused, and Deleted |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AudienceId** \| \| --- \| \| \\| Display name \\| Audience id \\| \\| --- \\| --- \\| \\| Description \\| The assigned identifier of the audience, for example the remarketing list ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Audience id \| \| Description \| The assigned identifier of the audience, for example the remarketing list ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AudienceId** |
| \| Display name \| Audience id \| \| --- \| --- \| \| Description \| The assigned identifier of the audience, for example the remarketing list ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Audience id |
| Description | The assigned identifier of the audience, for example the remarketing list ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AudienceName** \| \| --- \| \| \\| Display name \\| Audience name \\| \\| --- \\| --- \\| \\| Description \\| The audience name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Audience name \| \| Description \| The audience name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AudienceName** |
| \| Display name \| Audience name \| \| --- \| --- \| \| Description \| The audience name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Audience name |
| Description | The audience name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| BidAdjustment** \| \| --- \| \| \\| Display name \\| Audience bid adjustment \\| \\| --- \\| --- \\| \\| Description \\| This attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown. This value is the requested percentage to increase or decrease the bid amount for the remarketing list \\| \\| Field type \\| metric \\| \\| Data type \\| [string.text.percentage](/apidocs/field-data-types#text) \\| \| \| Display name \| Audience bid adjustment \| \| Description \| This attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown. This value is the requested percentage to increase or decrease the bid amount for the remarketing list \| \| Field type \| metric \| \| Data type \| [string.text.percentage](/apidocs/field-data-types#text) \| |
| BidAdjustment** |
| \| Display name \| Audience bid adjustment \| \| --- \| --- \| \| Description \| This attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown. This value is the requested percentage to increase or decrease the bid amount for the remarketing list \| \| Field type \| metric \| \| Data type \| [string.text.percentage](/apidocs/field-data-types#text) \| |
| Display name | Audience bid adjustment |
| Description | This attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown. This value is the requested percentage to increase or decrease the bid amount for the remarketing list |
| Field type | metric |
| Data type | [string.text.percentage](/apidocs/field-data-types#text) |
| \| CampaignName** \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| CampaignName** |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | The campaign name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| Impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| Spend** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost in the currency of the advertising account \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Spend** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | Campaign cost in the currency of the advertising account |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### Table: AGE_GENDER

| \| AccountId** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The identifier of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| AccountId** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The identifier of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The identifier of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountName** \| \| --- \| \| \\| Display name \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The account name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account name \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountName** |
| \| Display name \| Account name \| \| --- \| --- \| \| Description \| The account name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account name |
| Description | The account name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AccountNumber** \| \| --- \| \| \\| Display name \\| Account number \\| \\| --- \\| --- \\| \\| Description \\| The assigned number of an account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account number \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AccountNumber** |
| \| Display name \| Account number \| \| --- \| --- \| \| Description \| The assigned number of an account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account number |
| Description | The assigned number of an account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdGroupId** \| \| --- \| \| \\| Display name \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group ID \| \| Description \| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdGroupId** |
| \| Display name \| Ad group ID \| \| --- \| --- \| \| Description \| The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group ID |
| Description | The assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AdGroupName** \| \| --- \| \| \\| Display name \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group name \| \| Description \| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| AdGroupName** |
| \| Display name \| Ad group name \| \| --- \| --- \| \| Description \| The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group name |
| Description | The ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| AgeGroup** \| \| --- \| \| \\| Display name \\| Age group \\| \\| --- \\| --- \\| \\| Description \\| The age group of the audience who viewed the ad. The possible values are 13-17, 18-24, 25-34, 35-49, 50-64, and 65+ \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \| \| Display name \| Age group \| \| Description \| The age group of the audience who viewed the ad. The possible values are 13-17, 18-24, 25-34, 35-49, 50-64, and 65+ \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| AgeGroup** |
| \| Display name \| Age group \| \| --- \| --- \| \| Description \| The age group of the audience who viewed the ad. The possible values are 13-17, 18-24, 25-34, 35-49, 50-64, and 65+ \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| Display name | Age group |
| Description | The age group of the audience who viewed the ad. The possible values are 13-17, 18-24, 25-34, 35-49, 50-64, and 65+ |
| Field type | dimension |
| Data type | [string.person.age](/apidocs/field-data-types#person) |
| \| CampaignName** \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| CampaignName** |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| The campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | The campaign name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| Date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| Gender** \| \| --- \| \| \\| Display name \\| Gender \\| \\| --- \\| --- \\| \\| Description \\| The gender of the audience who might have viewed the ad, if known. Possible values are Male and Female \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Display name \| Gender \| \| Description \| The gender of the audience who might have viewed the ad, if known. Possible values are Male and Female \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| Gender** |
| \| Display name \| Gender \| \| --- \| --- \| \| Description \| The gender of the audience who might have viewed the ad, if known. Possible values are Male and Female \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| Display name | Gender |
| Description | The gender of the audience who might have viewed the ad, if known. Possible values are Male and Female |
| Field type | dimension |
| Data type | [string.person.gender](/apidocs/field-data-types#person) |
| \| Impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |