---
title: "LinkedIn setup for Data Activation"
slug: "linkedin-setup-for-data-activation"
description: "Learn how to configure your LinkedIn connection for Data Activation."
updated: 2026-03-12T07:45:10Z
published: 2026-03-12T13:24:37Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn setup for Data Activation

The Data Activation connector for LinkedIn enables you to integrate your customer data with LinkedIn's advertising platform. This server-to-server integration allows you to populate Audience Lists in LinkedIn and target known website visitors and customers.

With this connector, you can:

- Target users based on their hashed email address or Google Advertiser ID
- Select which Ad Account you want to configure the connector for (only active Ad Accounts are available)
- View all available Audience Lists within the configured LinkedIn Ad Account
- Create new Audience Lists and populate them with profiles
- Automatically add and remove profiles as they enter or leave your Data Activation audiences/journeys

This connector uses a server-side implementation, allowing you to target known website visitors and customers. If you want to do website retargeting for unknown website visitors, you can implement the [LinkedIn Insights Tag](https://learn.microsoft.com/en-us/linkedin/marketing/matched-audiences/website-visitors-retargeting?view=li-lms-2023-07&tabs=http) on your website. For more information about this service, contact your LinkedIn representative.

## Destination connector overview

| Attribute | Value |
| --- | --- |
| **Platform type** | Social |
| **PartnerType Slot** | Hashed email address (7001), Google Advertiser ID (6004) |
| **Cookie Sync** | No |
| **Connecting protocol** | REST |
| **Real-time data sync** | No (batched: 2000 identifiers or 20 minutes, whichever comes first) |
| **Syncs Data On** | Add, Remove |
| **Allowed setting multiple connectors** | Yes |
| **ProfileVars Support** | No |
| **Connector Type** | Audiences/Journey Orchestration |
| **API Documentation** | [LinkedIn Matched Audiences](https://learn.microsoft.com/en-us/linkedin/marketing/matched-audiences/matched-audiences?view=li-lms-2023-07) |

## Before you begin

Before configuring the LinkedIn connector, ensure the following requirements are met:

- **Identifier mapping**: The LinkedIn connector supports hashed email (7001) or Google Advertiser ID (6004). You must map either or both identifiers to their respective [Data Activation partner types and partner numbers](/v1/docs/data-activation-partner-types-and-partner-numbers).
- **Admin access**: You need Admin rights to the Ad Account(s) within [LinkedIn's Campaign Manager](https://www.linkedin.com/campaignmanager/)

## Instructions

### Step 1: Configure destination

1. On the Data Activation platform, select **Connectors** in the left-side navigation bar.
2. Select **Server to Server** and click **New Connector**.
3. Select **LinkedIn.**

You'll see the connector configuration form.

You can set up multiple connectors for multiple LinkedIn Ad Accounts, or for different types of identifiers for the same LinkedIn Account.

### Step 2: Grant permissions and complete setup

1. Click **Grant permissions in LinkedIn** to generate the token. You'll be redirected to the LinkedIn platform.
2. If you haven't already, log in to your LinkedIn account. You'll see a prompt asking you to allow the sync between the Data Activation and LinkedIn.
3. Once the token is generated, select the **Account ID** you want to configure the connector with. If you want to connect with multiple Ad Accounts, you'll need to configure multiple connectors.
4. Select the preferred **payload type**. The most commonly used payload type for the LinkedIn connector is the hashed email address (7001). This requires you to map the SHA-256 hashed email address to its designated partner number.
5. Click **Create** to save the connector configuration settings.

### Step 3: Add the destination connector to an audience or journey

After completing the connector setup, you can add it to your audiences or journeys. Whenever profiles enter or leave a Data Activation audience or journey connected to LinkedIn using this integration, users are automatically sent to or removed from the connected LinkedIn Audience List.

## More resources

- [How to build audiences](/v1/docs/how-to-build-audiences)
- [How to build journeys](/v1/docs/how-to-build-journeys)
- [How to measure goals and outcome signals](/v1/docs/how-to-measure-goals-and-outcome-signals)