---
title: "LinkedIn Ads metrics and dimensions"
slug: "linkedin-ads-fields"
description: "Explore the complete list of LinkedIn Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-05-21T15:00:29Z
published: 2026-05-21T15:00:29Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn Ads metrics and dimensions

> Supermetrics brings all your LinkedIn Ads data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

101 metrics110 dimensionsSearch fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### ACCOUNT

| \| accountName** \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| A label for the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| A label for the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| accountName** |
| \| Field label \| Account name \| \| --- \| --- \| \| Description \| A label for the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account name |
| Description | A label for the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| accountId** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| Unique identifier for the advertising account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| Unique identifier for the advertising account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| accountId** |
| \| Field label \| Account ID \| \| --- \| --- \| \| Description \| Unique identifier for the advertising account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account ID |
| Description | Unique identifier for the advertising account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| accountCurrencyCode** \| \| --- \| \| \\| Field label \\| Account currency code \\| \\| --- \\| --- \\| \\| Description \\| The ISO 4217 currency code of the account, such as 'USD' for United States Dollar \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Account currency code \| \| Description \| The ISO 4217 currency code of the account, such as 'USD' for United States Dollar \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| accountCurrencyCode** |
| \| Field label \| Account currency code \| \| --- \| --- \| \| Description \| The ISO 4217 currency code of the account, such as 'USD' for United States Dollar \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Account currency code |
| Description | The ISO 4217 currency code of the account, such as 'USD' for United States Dollar |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |

### AD FORM

| \| adformName** \| \| --- \| \| \\| Field label \\| Ad form name \\| \\| --- \\| --- \\| \\| Description \\| Name of ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form name \| \| Description \| Name of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| adformName** |
| \| Field label \| Ad form name \| \| --- \| --- \| \| Description \| Name of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form name |
| Description | Name of ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adformId** \| \| --- \| \| \\| Field label \\| Ad form ID \\| \\| --- \\| --- \\| \\| Description \\| ID of ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form ID \| \| Description \| ID of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adformId** |
| \| Field label \| Ad form ID \| \| --- \| --- \| \| Description \| ID of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form ID |
| Description | ID of ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adformStatus** \| \| --- \| \| \\| Field label \\| Ad form status \\| \\| --- \\| --- \\| \\| Description \\| Status of ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form status \| \| Description \| Status of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adformStatus** |
| \| Field label \| Ad form status \| \| --- \| --- \| \| Description \| Status of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form status |
| Description | Status of ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adformDescription** \| \| --- \| \| \\| Field label \\| Ad form description \\| \\| --- \\| --- \\| \\| Description \\| Description of ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form description \| \| Description \| Description of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adformDescription** |
| \| Field label \| Ad form description \| \| --- \| --- \| \| Description \| Description of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form description |
| Description | Description of ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adformHeadline** \| \| --- \| \| \\| Field label \\| Ad form headline \\| \\| --- \\| --- \\| \\| Description \\| Headline text of ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form headline \| \| Description \| Headline text of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adformHeadline** |
| \| Field label \| Ad form headline \| \| --- \| --- \| \| Description \| Headline text of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form headline |
| Description | Headline text of ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adformLandingPage** \| \| --- \| \| \\| Field label \\| Ad form landing page \\| \\| --- \\| --- \\| \\| Description \\| Landing page URL of ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form landing page \| \| Description \| Landing page URL of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| adformLandingPage** |
| \| Field label \| Ad form landing page \| \| --- \| --- \| \| Description \| Landing page URL of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Ad form landing page |
| Description | Landing page URL of ad form |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| adformLegalDisclaimer** \| \| --- \| \| \\| Field label \\| Ad form legal disclaimer \\| \\| --- \\| --- \\| \\| Description \\| Legal disclaimer text of ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form legal disclaimer \| \| Description \| Legal disclaimer text of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adformLegalDisclaimer** |
| \| Field label \| Ad form legal disclaimer \| \| --- \| --- \| \| Description \| Legal disclaimer text of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form legal disclaimer |
| Description | Legal disclaimer text of ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adformPrivacyPolicy** \| \| --- \| \| \\| Field label \\| Ad form privacy policy \\| \\| --- \\| --- \\| \\| Description \\| Privacy policy URL of ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form privacy policy \| \| Description \| Privacy policy URL of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| adformPrivacyPolicy** |
| \| Field label \| Ad form privacy policy \| \| --- \| --- \| \| Description \| Privacy policy URL of ad form \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Ad form privacy policy |
| Description | Privacy policy URL of ad form |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| adformQuestionName** \| \| --- \| \| \\| Field label \\| Ad form question name \\| \\| --- \\| --- \\| \\| Description \\| Name of a question field from ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form question name \| \| Description \| Name of a question field from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adformQuestionName** |
| \| Field label \| Ad form question name \| \| --- \| --- \| \| Description \| Name of a question field from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form question name |
| Description | Name of a question field from ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adformQuestionId** \| \| --- \| \| \\| Field label \\| Ad form question ID \\| \\| --- \\| --- \\| \\| Description \\| ID of a question from ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form question ID \| \| Description \| ID of a question from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adformQuestionId** |
| \| Field label \| Ad form question ID \| \| --- \| --- \| \| Description \| ID of a question from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form question ID |
| Description | ID of a question from ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adformQuestionPlaceholder** \| \| --- \| \| \\| Field label \\| Ad form question placeholder \\| \\| --- \\| --- \\| \\| Description \\| Placeholder text of a question field from ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form question placeholder \| \| Description \| Placeholder text of a question field from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adformQuestionPlaceholder** |
| \| Field label \| Ad form question placeholder \| \| --- \| --- \| \| Description \| Placeholder text of a question field from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form question placeholder |
| Description | Placeholder text of a question field from ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adformQuestionText** \| \| --- \| \| \\| Field label \\| Ad form question text \\| \\| --- \\| --- \\| \\| Description \\| Question text of a question from ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form question text \| \| Description \| Question text of a question from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adformQuestionText** |
| \| Field label \| Ad form question text \| \| --- \| --- \| \| Description \| Question text of a question from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form question text |
| Description | Question text of a question from ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adFormConsentText** \| \| --- \| \| \\| Field label \\| Ad form consent text \\| \\| --- \\| --- \\| \\| Description \\| Question text of a question from ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form consent text \| \| Description \| Question text of a question from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adFormConsentText** |
| \| Field label \| Ad form consent text \| \| --- \| --- \| \| Description \| Question text of a question from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form consent text |
| Description | Question text of a question from ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adFormHiddenFieldName** \| \| --- \| \| \\| Field label \\| Ad form hidden field name \\| \\| --- \\| --- \\| \\| Description \\| Name of a hidden field from ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form hidden field name \| \| Description \| Name of a hidden field from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adFormHiddenFieldName** |
| \| Field label \| Ad form hidden field name \| \| --- \| --- \| \| Description \| Name of a hidden field from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form hidden field name |
| Description | Name of a hidden field from ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adFormHiddenFieldValue** \| \| --- \| \| \\| Field label \\| Ad form hidden field value \\| \\| --- \\| --- \\| \\| Description \\| Value of a hidden field from ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form hidden field value \| \| Description \| Value of a hidden field from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adFormHiddenFieldValue** |
| \| Field label \| Ad form hidden field value \| \| --- \| --- \| \| Description \| Value of a hidden field from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form hidden field value |
| Description | Value of a hidden field from ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD FORM RESPONSES

| \| adFormResponseId** \| \| --- \| \| \\| Field label \\| Ad form response ID \\| \\| --- \\| --- \\| \\| Description \\| ID of ad form response \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form response ID \| \| Description \| ID of ad form response \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| adFormResponseId** |
| \| Field label \| Ad form response ID \| \| --- \| --- \| \| Description \| ID of ad form response \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form response ID |
| Description | ID of ad form response |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adFormResponseTestLead** \| \| --- \| \| \\| Field label \\| Ad form response test lead \\| \\| --- \\| --- \\| \\| Description \\| Test lead of ad form response \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form response test lead \| \| Description \| Test lead of ad form response \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adFormResponseTestLead** |
| \| Field label \| Ad form response test lead \| \| --- \| --- \| \| Description \| Test lead of ad form response \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form response test lead |
| Description | Test lead of ad form response |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adFormResponseSubmittedAt** \| \| --- \| \| \\| Field label \\| Ad form response submission time \\| \\| --- \\| --- \\| \\| Description \\| Submission time of ad form response \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad form response submission time \| \| Description \| Submission time of ad form response \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| adFormResponseSubmittedAt** |
| \| Field label \| Ad form response submission time \| \| --- \| --- \| \| Description \| Submission time of ad form response \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Ad form response submission time |
| Description | Submission time of ad form response |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| adFormResponseLeadType** \| \| --- \| \| \\| Field label \\| Ad form response lead type \\| \\| --- \\| --- \\| \\| Description \\| Lead type of ad form response \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form response lead type \| \| Description \| Lead type of ad form response \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adFormResponseLeadType** |
| \| Field label \| Ad form response lead type \| \| --- \| --- \| \| Description \| Lead type of ad form response \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form response lead type |
| Description | Lead type of ad form response |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adFormResponseAnswerText** \| \| --- \| \| \\| Field label \\| Ad form response answer \\| \\| --- \\| --- \\| \\| Description \\| Answer of a question field from ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form response answer \| \| Description \| Answer of a question field from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adFormResponseAnswerText** |
| \| Field label \| Ad form response answer \| \| --- \| --- \| \| Description \| Answer of a question field from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form response answer |
| Description | Answer of a question field from ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adFormConsentAnswer** \| \| --- \| \| \\| Field label \\| Ad form consent answer \\| \\| --- \\| --- \\| \\| Description \\| Answer of a consent from ad form \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad form consent answer \| \| Description \| Answer of a consent from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adFormConsentAnswer** |
| \| Field label \| Ad form consent answer \| \| --- \| --- \| \| Description \| Answer of a consent from ad form \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad form consent answer |
| Description | Answer of a consent from ad form |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CAMPAIGN

| \| campaignName** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaignName** |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | The name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignId** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Numerical identifier for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Numerical identifier for the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignId** |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Numerical identifier for the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | Numerical identifier for the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignCreated** \| \| --- \| \| \\| Field label \\| Campaign created date \\| \\| --- \\| --- \\| \\| Description \\| Creation date of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign created date \| \| Description \| Creation date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaignCreated** |
| \| Field label \| Campaign created date \| \| --- \| --- \| \| Description \| Creation date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign created date |
| Description | Creation date of the campaign |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaignStatus** \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Status of campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| Status of campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignStatus** |
| \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| Status of campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign status |
| Description | Status of campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignType** \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Type of campaign, e.g. TEXT_AD \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Type of campaign, e.g. TEXT_AD \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignType** |
| \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Type of campaign, e.g. TEXT_AD \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign type |
| Description | Type of campaign, e.g. TEXT_AD |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignObjectiveType** \| \| --- \| \| \\| Field label \\| Campaign objective type \\| \\| --- \\| --- \\| \\| Description \\| Objective type, if available can be used to provide better forecasts \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign objective type \| \| Description \| Objective type, if available can be used to provide better forecasts \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignObjectiveType** |
| \| Field label \| Campaign objective type \| \| --- \| --- \| \| Description \| Objective type, if available can be used to provide better forecasts \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign objective type |
| Description | Objective type, if available can be used to provide better forecasts |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignOptimizationTargetType** \| \| --- \| \| \\| Field label \\| Campaign optimization target type \\| \\| --- \\| --- \\| \\| Description \\| Determines how this campaign is optimized for spending \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign optimization target type \| \| Description \| Determines how this campaign is optimized for spending \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignOptimizationTargetType** |
| \| Field label \| Campaign optimization target type \| \| --- \| --- \| \| Description \| Determines how this campaign is optimized for spending \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign optimization target type |
| Description | Determines how this campaign is optimized for spending |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignCostType** \| \| --- \| \| \\| Field label \\| Campaign cost type \\| \\| --- \\| --- \\| \\| Description \\| Cost type, e.g. CPM \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign cost type \| \| Description \| Cost type, e.g. CPM \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignCostType** |
| \| Field label \| Campaign cost type \| \| --- \| --- \| \| Description \| Cost type, e.g. CPM \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign cost type |
| Description | Cost type, e.g. CPM |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignDailyBudget** \| \| --- \| \| \\| Field label \\| Campaign daily budget \\| \\| --- \\| --- \\| \\| Description \\| Maximum amount to spend per day \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign daily budget \| \| Description \| Maximum amount to spend per day \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaignDailyBudget** |
| \| Field label \| Campaign daily budget \| \| --- \| --- \| \| Description \| Maximum amount to spend per day \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Campaign daily budget |
| Description | Maximum amount to spend per day |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaignTotalBudget** \| \| --- \| \| \\| Field label \\| Campaign total budget \\| \\| --- \\| --- \\| \\| Description \\| Maximum amount to spend over the life of the Campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign total budget \| \| Description \| Maximum amount to spend over the life of the Campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaignTotalBudget** |
| \| Field label \| Campaign total budget \| \| --- \| --- \| \| Description \| Maximum amount to spend over the life of the Campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Campaign total budget |
| Description | Maximum amount to spend over the life of the Campaign |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaignUnitCost** \| \| --- \| \| \\| Field label \\| Campaign unit cost \\| \\| --- \\| --- \\| \\| Description \\| Amount to bid per click, impression, or other event depending on the pricing model \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign unit cost \| \| Description \| Amount to bid per click, impression, or other event depending on the pricing model \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaignUnitCost** |
| \| Field label \| Campaign unit cost \| \| --- \| --- \| \| Description \| Amount to bid per click, impression, or other event depending on the pricing model \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Campaign unit cost |
| Description | Amount to bid per click, impression, or other event depending on the pricing model |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaignStartDate** \| \| --- \| \| \\| Field label \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| Start date of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start date \| \| Description \| Start date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaignStartDate** |
| \| Field label \| Campaign start date \| \| --- \| --- \| \| Description \| Start date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign start date |
| Description | Start date of the campaign |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaignEndDate** \| \| --- \| \| \\| Field label \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| End date of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end date \| \| Description \| End date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaignEndDate** |
| \| Field label \| Campaign end date \| \| --- \| --- \| \| Description \| End date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign end date |
| Description | End date of the campaign |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### CAMPAIGN GROUP

| \| campaignGroupName** \| \| --- \| \| \\| Field label \\| Campaign group name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign group name \| \| Description \| The name of the campaign group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaignGroupName** |
| \| Field label \| Campaign group name \| \| --- \| --- \| \| Description \| The name of the campaign group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign group name |
| Description | The name of the campaign group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignGroupId** \| \| --- \| \| \\| Field label \\| Campaign group ID \\| \\| --- \\| --- \\| \\| Description \\| Numerical identifier for the campaign group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign group ID \| \| Description \| Numerical identifier for the campaign group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignGroupId** |
| \| Field label \| Campaign group ID \| \| --- \| --- \| \| Description \| Numerical identifier for the campaign group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign group ID |
| Description | Numerical identifier for the campaign group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignGroupStatus** \| \| --- \| \| \\| Field label \\| Campaign group status \\| \\| --- \\| --- \\| \\| Description \\| Status of the campaign group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign group status \| \| Description \| Status of the campaign group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignGroupStatus** |
| \| Field label \| Campaign group status \| \| --- \| --- \| \| Description \| Status of the campaign group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign group status |
| Description | Status of the campaign group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignGroupTotalBudget** \| \| --- \| \| \\| Field label \\| Campaign group total budget \\| \\| --- \\| --- \\| \\| Description \\| Maximum amount to spend across all associated campaigns and creatives for duration of the campaign group \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign group total budget \| \| Description \| Maximum amount to spend across all associated campaigns and creatives for duration of the campaign group \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaignGroupTotalBudget** |
| \| Field label \| Campaign group total budget \| \| --- \| --- \| \| Description \| Maximum amount to spend across all associated campaigns and creatives for duration of the campaign group \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Campaign group total budget |
| Description | Maximum amount to spend across all associated campaigns and creatives for duration of the campaign group |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaignGroupStartDate** \| \| --- \| \| \\| Field label \\| Campaign group start date \\| \\| --- \\| --- \\| \\| Description \\| Represents the inclusive date when to start running the associated campaigns under this campaign group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign group start date \| \| Description \| Represents the inclusive date when to start running the associated campaigns under this campaign group \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaignGroupStartDate** |
| \| Field label \| Campaign group start date \| \| --- \| --- \| \| Description \| Represents the inclusive date when to start running the associated campaigns under this campaign group \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign group start date |
| Description | Represents the inclusive date when to start running the associated campaigns under this campaign group |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaignGroupEndDate** \| \| --- \| \| \\| Field label \\| Campaign group end date \\| \\| --- \\| --- \\| \\| Description \\| Represents the inclusive date when to stop running the associated campaigns under this campaign group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign group end date \| \| Description \| Represents the inclusive date when to stop running the associated campaigns under this campaign group \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaignGroupEndDate** |
| \| Field label \| Campaign group end date \| \| --- \| --- \| \| Description \| Represents the inclusive date when to stop running the associated campaigns under this campaign group \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign group end date |
| Description | Represents the inclusive date when to stop running the associated campaigns under this campaign group |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### CONVERSION

| \| conversionId** \| \| --- \| \| \\| Field label \\| Conversion ID \\| \\| --- \\| --- \\| \\| Description \\| Conversion ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion ID \| \| Description \| Conversion ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| conversionId** |
| \| Field label \| Conversion ID \| \| --- \| --- \| \| Description \| Conversion ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion ID |
| Description | Conversion ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| conversionName** \| \| --- \| \| \\| Field label \\| Conversion name \\| \\| --- \\| --- \\| \\| Description \\| A short name for this rule, which will be shown in the UI and in reports \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion name \| \| Description \| A short name for this rule, which will be shown in the UI and in reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| conversionName** |
| \| Field label \| Conversion name \| \| --- \| --- \| \| Description \| A short name for this rule, which will be shown in the UI and in reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion name |
| Description | A short name for this rule, which will be shown in the UI and in reports |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| conversionType** \| \| --- \| \| \\| Field label \\| Conversion type \\| \\| --- \\| --- \\| \\| Description \\| The type of the rule \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion type \| \| Description \| The type of the rule \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| conversionType** |
| \| Field label \| Conversion type \| \| --- \| --- \| \| Description \| The type of the rule \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion type |
| Description | The type of the rule |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| conversionEnabled** \| \| --- \| \| \\| Field label \\| Conversion enabled \\| \\| --- \\| --- \\| \\| Description \\| Is the conversion enabled \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Conversion enabled \| \| Description \| Is the conversion enabled \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| conversionEnabled** |
| \| Field label \| Conversion enabled \| \| --- \| --- \| \| Description \| Is the conversion enabled \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Conversion enabled |
| Description | Is the conversion enabled |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| conversionValueAmount** \| \| --- \| \| \\| Field label \\| Conversion value \\| \\| --- \\| --- \\| \\| Description \\| The monetary value for this conversion \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion value \| \| Description \| The monetary value for this conversion \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversionValueAmount** |
| \| Field label \| Conversion value \| \| --- \| --- \| \| Description \| The monetary value for this conversion \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Conversion value |
| Description | The monetary value for this conversion |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversionValueCurrency** \| \| --- \| \| \\| Field label \\| Conversion currency \\| \\| --- \\| --- \\| \\| Description \\| Identifying code for currency type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion currency \| \| Description \| Identifying code for currency type \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| conversionValueCurrency** |
| \| Field label \| Conversion currency \| \| --- \| --- \| \| Description \| Identifying code for currency type \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Conversion currency |
| Description | Identifying code for currency type |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| insightTagsDomainId** \| \| --- \| \| \\| Field label \\| Insight tag domain ID \\| \\| --- \\| --- \\| \\| Description \\| Association between the website domain(s) and an advertiser account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Insight tag domain ID \| \| Description \| Association between the website domain(s) and an advertiser account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| insightTagsDomainId** |
| \| Field label \| Insight tag domain ID \| \| --- \| --- \| \| Description \| Association between the website domain(s) and an advertiser account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Insight tag domain ID |
| Description | Association between the website domain(s) and an advertiser account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| insightTagsDomainName** \| \| --- \| \| \\| Field label \\| Insight tag domain \\| \\| --- \\| --- \\| \\| Description \\| The domain name for the insight tag \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Insight tag domain \| \| Description \| The domain name for the insight tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| insightTagsDomainName** |
| \| Field label \| Insight tag domain \| \| --- \| --- \| \| Description \| The domain name for the insight tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Insight tag domain |
| Description | The domain name for the insight tag |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CONVERSIONS

| \| conversions** \| \| --- \| \| \\| Field label \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| The count of conversions indicated by pixel loads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions \| \| Description \| The count of conversions indicated by pixel loads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| conversions** |
| \| Field label \| Conversions \| \| --- \| --- \| \| Description \| The count of conversions indicated by pixel loads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversions |
| Description | The count of conversions indicated by pixel loads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| postClickConversions** \| \| --- \| \| \\| Field label \\| Post-click conversions \\| \\| --- \\| --- \\| \\| Description \\| The count of post-click conversions indicated by pixel loads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post-click conversions \| \| Description \| The count of post-click conversions indicated by pixel loads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| postClickConversions** |
| \| Field label \| Post-click conversions \| \| --- \| --- \| \| Description \| The count of post-click conversions indicated by pixel loads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post-click conversions |
| Description | The count of post-click conversions indicated by pixel loads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viewThroughConversions** \| \| --- \| \| \\| Field label \\| View-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The count of view conversions indicated by pixel loads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions \| \| Description \| The count of view conversions indicated by pixel loads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewThroughConversions** |
| \| Field label \| View-through conversions \| \| --- \| --- \| \| Description \| The count of view conversions indicated by pixel loads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View-through conversions |
| Description | The count of view conversions indicated by pixel loads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversionRate** \| \| --- \| \| \\| Field label \\| Conversion rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| conversionRate** |
| \| Field label \| Conversion rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| conversionCost** \| \| --- \| \| \\| Field label \\| Cost per conversion \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversionCost** |
| \| Field label \| Cost per conversion \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversionValue** \| \| --- \| \| \\| Field label \\| Total conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversionValue** |
| \| Field label \| Total conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| returnOnSpend** \| \| --- \| \| \\| Field label \\| Return on ad spend \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Return on ad spend \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| returnOnSpend** |
| \| Field label \| Return on ad spend \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Return on ad spend |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### CREATIVE

| \| creativeId** \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| Unique numerical identifier for the ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| Unique numerical identifier for the ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| creativeId** |
| \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| Unique numerical identifier for the ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ID |
| Description | Unique numerical identifier for the ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creativeStatus** \| \| --- \| \| \\| Field label \\| Creative status \\| \\| --- \\| --- \\| \\| Description \\| Status of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative status \| \| Description \| Status of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creativeStatus** |
| \| Field label \| Creative status \| \| --- \| --- \| \| Description \| Status of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative status |
| Description | Status of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creativeType** \| \| --- \| \| \\| Field label \\| Creative type \\| \\| --- \\| --- \\| \\| Description \\| Type of the creative, e.g. TEXT_AD \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative type \| \| Description \| Type of the creative, e.g. TEXT_AD \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creativeType** |
| \| Field label \| Creative type \| \| --- \| --- \| \| Description \| Type of the creative, e.g. TEXT_AD \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative type |
| Description | Type of the creative, e.g. TEXT_AD |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creativeDscName** \| \| --- \| \| \\| Field label \\| Creative Direct Sponsored Content name \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative Direct Sponsored Content name \| \| Description \| Name of the ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creativeDscName** |
| \| Field label \| Creative Direct Sponsored Content name \| \| --- \| --- \| \| Description \| Name of the ad creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative Direct Sponsored Content name |
| Description | Name of the ad creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creativeTitle** \| \| --- \| \| \\| Field label \\| Creative title \\| \\| --- \\| --- \\| \\| Description \\| Title of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative title \| \| Description \| Title of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creativeTitle** |
| \| Field label \| Creative title \| \| --- \| --- \| \| Description \| Title of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative title |
| Description | Title of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creativeText** \| \| --- \| \| \\| Field label \\| Creative text \\| \\| --- \\| --- \\| \\| Description \\| Body text of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative text \| \| Description \| Body text of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creativeText** |
| \| Field label \| Creative text \| \| --- \| --- \| \| Description \| Body text of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative text |
| Description | Body text of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creativeUrl** \| \| --- \| \| \\| Field label \\| Creative destination URL \\| \\| --- \\| --- \\| \\| Description \\| Destination URL of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative destination URL \| \| Description \| Destination URL of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creativeUrl** |
| \| Field label \| Creative destination URL \| \| --- \| --- \| \| Description \| Destination URL of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Creative destination URL |
| Description | Destination URL of the creative |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creativeThumbnailUrl** \| \| --- \| \| \\| Field label \\| Creative thumbnail URL \\| \\| --- \\| --- \\| \\| Description \\| Thumbnail URL of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative thumbnail URL \| \| Description \| Thumbnail URL of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creativeThumbnailUrl** |
| \| Field label \| Creative thumbnail URL \| \| --- \| --- \| \| Description \| Thumbnail URL of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Creative thumbnail URL |
| Description | Thumbnail URL of the creative |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creativeDownloadUrl** \| \| --- \| \| \\| Field label \\| Creative download URL \\| \\| --- \\| --- \\| \\| Description \\| Download URL of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative download URL \| \| Description \| Download URL of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creativeDownloadUrl** |
| \| Field label \| Creative download URL \| \| --- \| --- \| \| Description \| Download URL of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Creative download URL |
| Description | Download URL of the creative |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creativeThumbnailImage** \| \| --- \| \| \\| Field label \\| Creative thumbnail \\| \\| --- \\| --- \\| \\| Description \\| Thumbnail of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.formula](/apidocs/field-data-types#) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Creative thumbnail \| \| Description \| Thumbnail of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| creativeThumbnailImage** |
| \| Field label \| Creative thumbnail \| \| --- \| --- \| \| Description \| Thumbnail of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| Field label | Creative thumbnail |
| Description | Thumbnail of the creative |
| Field type | dimension |
| Data type | [string.text.formula](/apidocs/field-data-types#) |
| Destinations | Google Sheets |
| \| creativeReferenceType** \| \| --- \| \| \\| Field label \\| Creative reference type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative reference type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creativeReferenceType** |
| \| Field label \| Creative reference type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative reference type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creativeReferenceId** \| \| --- \| \| \\| Field label \\| Creative reference ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative reference ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creativeReferenceId** |
| \| Field label \| Creative reference ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative reference ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creativeCardIndex** \| \| --- \| \| \\| Field label \\| Carousel card index \\| \\| --- \\| --- \\| \\| Description \\| Creative ad carousel card position \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Carousel card index \| \| Description \| Creative ad carousel card position \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creativeCardIndex** |
| \| Field label \| Carousel card index \| \| --- \| --- \| \| Description \| Creative ad carousel card position \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Carousel card index |
| Description | Creative ad carousel card position |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_source** \| \| --- \| \| \\| Field label \\| Source (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_source parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Source (utm) \| \| Description \| Value of the utm_source parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_source** |
| \| Field label \| Source (utm) \| \| --- \| --- \| \| Description \| Value of the utm_source parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Source (utm) |
| Description | Value of the utm_source parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_medium** \| \| --- \| \| \\| Field label \\| Medium (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_medium parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Medium (utm) \| \| Description \| Value of the utm_medium parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_medium** |
| \| Field label \| Medium (utm) \| \| --- \| --- \| \| Description \| Value of the utm_medium parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Medium (utm) |
| Description | Value of the utm_medium parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_campaign** \| \| --- \| \| \\| Field label \\| Campaign (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_campaign parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign (utm) \| \| Description \| Value of the utm_campaign parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_campaign** |
| \| Field label \| Campaign (utm) \| \| --- \| --- \| \| Description \| Value of the utm_campaign parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign (utm) |
| Description | Value of the utm_campaign parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_content** \| \| --- \| \| \\| Field label \\| Content (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_content parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Content (utm) \| \| Description \| Value of the utm_content parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_content** |
| \| Field label \| Content (utm) \| \| --- \| --- \| \| Description \| Value of the utm_content parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Content (utm) |
| Description | Value of the utm_content parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_term** \| \| --- \| \| \\| Field label \\| Term (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_term parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Term (utm) \| \| Description \| Value of the utm_term parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_term** |
| \| Field label \| Term (utm) \| \| --- \| --- \| \| Description \| Value of the utm_term parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Term (utm) |
| Description | Value of the utm_term parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName** |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins** |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners** |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEMOGRAPHICS

| \| memberCompanySize** \| \| --- \| \| \\| Field label \\| Member company size \\| \\| --- \\| --- \\| \\| Description \\| Approximate company size of LinkedIn members engaged with campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Member company size \| \| Description \| Approximate company size of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| memberCompanySize** |
| \| Field label \| Member company size \| \| --- \| --- \| \| Description \| Approximate company size of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Member company size |
| Description | Approximate company size of LinkedIn members engaged with campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| memberIndustry** \| \| --- \| \| \\| Field label \\| Member industry \\| \\| --- \\| --- \\| \\| Description \\| Industry of LinkedIn members engaged with campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Member industry \| \| Description \| Industry of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| memberIndustry** |
| \| Field label \| Member industry \| \| --- \| --- \| \| Description \| Industry of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Member industry |
| Description | Industry of LinkedIn members engaged with campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| memberSeniority** \| \| --- \| \| \\| Field label \\| Member seniority \\| \\| --- \\| --- \\| \\| Description \\| Seniority of LinkedIn members engaged with campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Member seniority \| \| Description \| Seniority of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| memberSeniority** |
| \| Field label \| Member seniority \| \| --- \| --- \| \| Description \| Seniority of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Member seniority |
| Description | Seniority of LinkedIn members engaged with campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| memberJobTitle** \| \| --- \| \| \\| Field label \\| Member job title \\| \\| --- \\| --- \\| \\| Description \\| Job titles of LinkedIn members engaged with campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Member job title \| \| Description \| Job titles of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| memberJobTitle** |
| \| Field label \| Member job title \| \| --- \| --- \| \| Description \| Job titles of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Member job title |
| Description | Job titles of LinkedIn members engaged with campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| memberJobFunction** \| \| --- \| \| \\| Field label \\| Member job function \\| \\| --- \\| --- \\| \\| Description \\| Job functions of LinkedIn members engaged with campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Member job function \| \| Description \| Job functions of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| memberJobFunction** |
| \| Field label \| Member job function \| \| --- \| --- \| \| Description \| Job functions of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Member job function |
| Description | Job functions of LinkedIn members engaged with campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| memberCountry** \| \| --- \| \| \\| Field label \\| Member country \\| \\| --- \\| --- \\| \\| Description \\| Countries of LinkedIn members engaged with campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Member country \| \| Description \| Countries of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| memberCountry** |
| \| Field label \| Member country \| \| --- \| --- \| \| Description \| Countries of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Field label | Member country |
| Description | Countries of LinkedIn members engaged with campaigns |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| memberCountryCode** \| \| --- \| \| \\| Field label \\| Member country code \\| \\| --- \\| --- \\| \\| Description \\| Country codes of LinkedIn members engaged with campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Member country code \| \| Description \| Country codes of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| memberCountryCode** |
| \| Field label \| Member country code \| \| --- \| --- \| \| Description \| Country codes of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Field label | Member country code |
| Description | Country codes of LinkedIn members engaged with campaigns |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |
| \| memberRegion** \| \| --- \| \| \\| Field label \\| Member region \\| \\| --- \\| --- \\| \\| Description \\| Geographic regions of LinkedIn members engaged with campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Member region \| \| Description \| Geographic regions of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| memberRegion** |
| \| Field label \| Member region \| \| --- \| --- \| \| Description \| Geographic regions of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | Member region |
| Description | Geographic regions of LinkedIn members engaged with campaigns |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| memberCompanyName** \| \| --- \| \| \\| Field label \\| Member company name \\| \\| --- \\| --- \\| \\| Description \\| Company names of of LinkedIn members engaged with campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Member company name \| \| Description \| Company names of of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| memberCompanyName** |
| \| Field label \| Member company name \| \| --- \| --- \| \| Description \| Company names of of LinkedIn members engaged with campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Member company name |
| Description | Company names of of LinkedIn members engaged with campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DEPRECATED

| \| creativeAdPreviewUrl** \| \| --- \| \| \\| Field label \\| Creative ad preview URL \\| \\| --- \\| --- \\| \\| Description \\| A URL that renders a preview of what a share would look like as a Sponsored Content Ad Creative. This only supports sponsored status updates and sponsored carousel updates. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-21 \\| \| \| Field label \| Creative ad preview URL \| \| Description \| A URL that renders a preview of what a share would look like as a Sponsored Content Ad Creative. This only supports sponsored status updates and sponsored carousel updates. \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2023-02-21 \| |
| --- |
| creativeAdPreviewUrl** |
| \| Field label \| Creative ad preview URL \| \| --- \| --- \| \| Description \| A URL that renders a preview of what a share would look like as a Sponsored Content Ad Creative. This only supports sponsored status updates and sponsored carousel updates. \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2023-02-21 \| |
| Field label | Creative ad preview URL |
| Description | A URL that renders a preview of what a share would look like as a Sponsored Content Ad Creative. This only supports sponsored status updates and sponsored carousel updates. |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2023-02-21 |
| \| accountTotalBudget** \| \| --- \| \| \\| Field label \\| Account total budget \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-10-30 \\| \| \| Field label \| Account total budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-10-30 \| |
| accountTotalBudget** |
| \| Field label \| Account total budget \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-10-30 \| |
| Field label | Account total budget |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2020-10-30 |
| \| adformVersionTag** \| \| --- \| \| \\| Field label \\| Ad form version tag \\| \\| --- \\| --- \\| \\| Description \\| Version tag of ad form. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-20 \\| \| \| Field label \| Ad form version tag \| \| Description \| Version tag of ad form. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-20 \| |
| adformVersionTag** |
| \| Field label \| Ad form version tag \| \| --- \| --- \| \| Description \| Version tag of ad form. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-20 \| |
| Field label | Ad form version tag |
| Description | Version tag of ad form. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-09-20 |
| \| adformQuestionField** \| \| --- \| \| \\| Field label \\| Ad form question field \\| \\| --- \\| --- \\| \\| Description \\| Field ID of a question from ad form. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-20 \\| \| \| Field label \| Ad form question field \| \| Description \| Field ID of a question from ad form. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-20 \| |
| adformQuestionField** |
| \| Field label \| Ad form question field \| \| --- \| --- \| \| Description \| Field ID of a question from ad form. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-20 \| |
| Field label | Ad form question field |
| Description | Field ID of a question from ad form. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-09-20 |
| \| approximateCostPerReach30Day** \| \| --- \| \| \\| Field label \\| Cost per reach 30 day \\| \\| --- \\| --- \\| \\| Description \\| The last 30 days of average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-10-31 \\| \| \| Field label \| Cost per reach 30 day \| \| Description \| The last 30 days of average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| approximateCostPerReach30Day** |
| \| Field label \| Cost per reach 30 day \| \| --- \| --- \| \| Description \| The last 30 days of average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| Field label | Cost per reach 30 day |
| Description | The last 30 days of average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2022-10-31 |
| \| approximateFrequency30Day** \| \| --- \| \| \\| Field label \\| Frequency 30 day \\| \\| --- \\| --- \\| \\| Description \\| The average of impressions shown to each member account that received at least one impression over the last 30 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-10-31 \\| \| \| Field label \| Frequency 30 day \| \| Description \| The average of impressions shown to each member account that received at least one impression over the last 30 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| approximateFrequency30Day** |
| \| Field label \| Frequency 30 day \| \| --- \| --- \| \| Description \| The average of impressions shown to each member account that received at least one impression over the last 30 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| Field label | Frequency 30 day |
| Description | The average of impressions shown to each member account that received at least one impression over the last 30 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2022-10-31 |
| \| approximateCostPerReachDaily** \| \| --- \| \| \\| Field label \\| Cost per reach 1 day \\| \\| --- \\| --- \\| \\| Description \\| The average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-10-31 \\| \| \| Field label \| Cost per reach 1 day \| \| Description \| The average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| approximateCostPerReachDaily** |
| \| Field label \| Cost per reach 1 day \| \| --- \| --- \| \| Description \| The average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| Field label | Cost per reach 1 day |
| Description | The average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2022-10-31 |
| \| approximateFrequencyDaily** \| \| --- \| \| \\| Field label \\| Frequency 1 day \\| \\| --- \\| --- \\| \\| Description \\| The average of impressions shown to each member account that received at least one impression. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-10-31 \\| \| \| Field label \| Frequency 1 day \| \| Description \| The average of impressions shown to each member account that received at least one impression. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| approximateFrequencyDaily** |
| \| Field label \| Frequency 1 day \| \| --- \| --- \| \| Description \| The average of impressions shown to each member account that received at least one impression. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| Field label | Frequency 1 day |
| Description | The average of impressions shown to each member account that received at least one impression. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2022-10-31 |
| \| approximateFrequency7Day** \| \| --- \| \| \\| Field label \\| Frequency 7 day \\| \\| --- \\| --- \\| \\| Description \\| The average of impressions shown to each member account that received at least one impression over the last 7 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-10-31 \\| \| \| Field label \| Frequency 7 day \| \| Description \| The average of impressions shown to each member account that received at least one impression over the last 7 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| approximateFrequency7Day** |
| \| Field label \| Frequency 7 day \| \| --- \| --- \| \| Description \| The average of impressions shown to each member account that received at least one impression over the last 7 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| Field label | Frequency 7 day |
| Description | The average of impressions shown to each member account that received at least one impression over the last 7 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2022-10-31 |
| \| approximateReach30Day** \| \| --- \| \| \\| Field label \\| Reach 30 day \\| \\| --- \\| --- \\| \\| Description \\| The average of unique member accounts with at least one impression over the last 30 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-10-31 \\| \| \| Field label \| Reach 30 day \| \| Description \| The average of unique member accounts with at least one impression over the last 30 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| approximateReach30Day** |
| \| Field label \| Reach 30 day \| \| --- \| --- \| \| Description \| The average of unique member accounts with at least one impression over the last 30 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| Field label | Reach 30 day |
| Description | The average of unique member accounts with at least one impression over the last 30 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 30 day interval in the date range. Only compatible with Campaign level data. |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2022-10-31 |
| \| approximateReach7Day** \| \| --- \| \| \\| Field label \\| Reach 7 day \\| \\| --- \\| --- \\| \\| Description \\| The average of unique member accounts with at least one impression over the last 7 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-10-31 \\| \| \| Field label \| Reach 7 day \| \| Description \| The average of unique member accounts with at least one impression over the last 7 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| approximateReach7Day** |
| \| Field label \| Reach 7 day \| \| --- \| --- \| \| Description \| The average of unique member accounts with at least one impression over the last 7 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| Field label | Reach 7 day |
| Description | The average of unique member accounts with at least one impression over the last 7 days. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2022-10-31 |
| \| approximateReachDaily** \| \| --- \| \| \\| Field label \\| Reach 1 day \\| \\| --- \\| --- \\| \\| Description \\| The daily reach or unique member accounts with at least one impression. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-10-31 \\| \| \| Field label \| Reach 1 day \| \| Description \| The daily reach or unique member accounts with at least one impression. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| approximateReachDaily** |
| \| Field label \| Reach 1 day \| \| --- \| --- \| \| Description \| The daily reach or unique member accounts with at least one impression. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| Field label | Reach 1 day |
| Description | The daily reach or unique member accounts with at least one impression. If the date range has more than one day, these metrics are the average for each day in the date range. Only compatible with Campaign level data. |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2022-10-31 |
| \| approximateCostPerReach7Day** \| \| --- \| \| \\| Field label \\| Cost per reach 7 day \\| \\| --- \\| --- \\| \\| Description \\| The last 7 days of average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-10-31 \\| \| \| Field label \| Cost per reach 7 day \| \| Description \| The last 7 days of average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| approximateCostPerReach7Day** |
| \| Field label \| Cost per reach 7 day \| \| --- \| --- \| \| Description \| The last 7 days of average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-10-31 \| |
| Field label | Cost per reach 7 day |
| Description | The last 7 days of average of spend (in the ad account currency) on your ads, divided by member accounts reached, multiplied by 1000. If the date range has more than one day, these metrics are the average of multiple reach metrics for each previous 7 day interval in the date range. Only compatible with Campaign level data. |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2022-10-31 |

### DOWNLOADS

| \| downloadClicks** \| \| --- \| \| \\| Field label \\| Download clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This metric is only available for ad formats supporting media downloads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Download clicks \| \| Description \| The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This metric is only available for ad formats supporting media downloads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| downloadClicks** |
| \| Field label \| Download clicks \| \| --- \| --- \| \| Description \| The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This metric is only available for ad formats supporting media downloads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Download clicks |
| Description | The number of times users have indicated the intent to download the media in an ad by clicking the download icon. This metric is only available for ad formats supporting media downloads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralDownloadClicks** \| \| --- \| \| \\| Field label \\| Viral download clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon. Only available for ads supporting media downloads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral download clicks \| \| Description \| The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon. Only available for ads supporting media downloads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralDownloadClicks** |
| \| Field label \| Viral download clicks \| \| --- \| --- \| \| Description \| The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon. Only available for ads supporting media downloads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral download clicks |
| Description | The number of times users have indicated the intent to download the media in a viral ad by clicking the download icon. Only available for ads supporting media downloads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| documentFirstQuartileCompletions** \| \| --- \| \| \\| Field label \\| Document first quartile completions \\| \\| --- \\| --- \\| \\| Description \\| The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Document first quartile completions \| \| Description \| The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| documentFirstQuartileCompletions** |
| \| Field label \| Document first quartile completions \| \| --- \| --- \| \| Description \| The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Document first quartile completions |
| Description | The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| documentMidpointCompletions** \| \| --- \| \| \\| Field label \\| Document midpoint completions \\| \\| --- \\| --- \\| \\| Description \\| The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Document midpoint completions \| \| Description \| The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| documentMidpointCompletions** |
| \| Field label \| Document midpoint completions \| \| --- \| --- \| \| Description \| The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Document midpoint completions |
| Description | The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| documentThirdQuartileCompletions** \| \| --- \| \| \\| Field label \\| Document third quartile completions \\| \\| --- \\| --- \\| \\| Description \\| The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Document third quartile completions \| \| Description \| The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| documentThirdQuartileCompletions** |
| \| Field label \| Document third quartile completions \| \| --- \| --- \| \| Description \| The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Document third quartile completions |
| Description | The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| documentCompletions** \| \| --- \| \| \\| Field label \\| Document completions \\| \\| --- \\| --- \\| \\| Description \\| The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Document completions \| \| Description \| The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| documentCompletions** |
| \| Field label \| Document completions \| \| --- \| --- \| \| Description \| The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Document completions |
| Description | The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads and not all dimensions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralDocumentFirstQuartileCompletions** \| \| --- \| \| \\| Field label \\| Viral document first quartile completions \\| \\| --- \\| --- \\| \\| Description \\| The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral document first quartile completions \| \| Description \| The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralDocumentFirstQuartileCompletions** |
| \| Field label \| Viral document first quartile completions \| \| --- \| --- \| \| Description \| The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral document first quartile completions |
| Description | The number of times users reached the first quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralDocumentMidpointCompletions** \| \| --- \| \| \\| Field label \\| Viral document midpoint completions \\| \\| --- \\| --- \\| \\| Description \\| The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral document midpoint completions \| \| Description \| The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralDocumentMidpointCompletions** |
| \| Field label \| Viral document midpoint completions \| \| --- \| --- \| \| Description \| The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral document midpoint completions |
| Description | The number of times users reached the second quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralDocumentThirdQuartileCompletions** \| \| --- \| \| \\| Field label \\| Viral document third quartile completions \\| \\| --- \\| --- \\| \\| Description \\| The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral document third quartile completions \| \| Description \| The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralDocumentThirdQuartileCompletions** |
| \| Field label \| Viral document third quartile completions \| \| --- \| --- \| \| Description \| The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral document third quartile completions |
| Description | The number of times users reached the third quartile of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralDocumentCompletions** \| \| --- \| \| \\| Field label \\| Viral document completions \\| \\| --- \\| --- \\| \\| Description \\| The number of times users reached 100% of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral document completions \| \| Description \| The number of times users reached 100% of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralDocumentCompletions** |
| \| Field label \| Viral document completions \| \| --- \| --- \| \| Description \| The number of times users reached 100% of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral document completions |
| Description | The number of times users reached 100% of the document’s length on a viral post, including those that skipped to this point. This metric is only available for document ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### IMPRESSION DEVICE TYPE

| \| impressionDeviceType** \| \| --- \| \| \\| Field label \\| Impression device type \\| \\| --- \\| --- \\| \\| Description \\| Group results by the device type the ad made an impression on. Reach metrics and conversion metrics will not be available when this field is used \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Impression device type \| \| Description \| Group results by the device type the ad made an impression on. Reach metrics and conversion metrics will not be available when this field is used \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| impressionDeviceType** |
| \| Field label \| Impression device type \| \| --- \| --- \| \| Description \| Group results by the device type the ad made an impression on. Reach metrics and conversion metrics will not be available when this field is used \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Impression device type |
| Description | Group results by the device type the ad made an impression on. Reach metrics and conversion metrics will not be available when this field is used |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### ONE CLICK LEAD GEN CAMPAIGNS

| \| oneClickLeads** \| \| --- \| \| \\| Field label \\| Leads \\| \\| --- \\| --- \\| \\| Description \\| The count of leads generated through One Click Lead Gen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Leads \| \| Description \| The count of leads generated through One Click Lead Gen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| oneClickLeads** |
| \| Field label \| Leads \| \| --- \| --- \| \| Description \| The count of leads generated through One Click Lead Gen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Leads |
| Description | The count of leads generated through One Click Lead Gen |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| oneClickLeadFormOpens** \| \| --- \| \| \\| Field label \\| Lead form opens \\| \\| --- \\| --- \\| \\| Description \\| The count of times users opened the lead form for a One Click Lead Gen campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lead form opens \| \| Description \| The count of times users opened the lead form for a One Click Lead Gen campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| oneClickLeadFormOpens** |
| \| Field label \| Lead form opens \| \| --- \| --- \| \| Description \| The count of times users opened the lead form for a One Click Lead Gen campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lead form opens |
| Description | The count of times users opened the lead form for a One Click Lead Gen campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralOneClickLeads** \| \| --- \| \| \\| Field label \\| Viral leads \\| \\| --- \\| --- \\| \\| Description \\| The count of leads generated through One Click Lead Gen from viral impressions for this activity \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral leads \| \| Description \| The count of leads generated through One Click Lead Gen from viral impressions for this activity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralOneClickLeads** |
| \| Field label \| Viral leads \| \| --- \| --- \| \| Description \| The count of leads generated through One Click Lead Gen from viral impressions for this activity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral leads |
| Description | The count of leads generated through One Click Lead Gen from viral impressions for this activity |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralOneClickLeadFormOpens** \| \| --- \| \| \\| Field label \\| Viral form opens \\| \\| --- \\| --- \\| \\| Description \\| The count of times users opened the lead form for viral impressions from a Lead Gen campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral form opens \| \| Description \| The count of times users opened the lead form for viral impressions from a Lead Gen campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralOneClickLeadFormOpens** |
| \| Field label \| Viral form opens \| \| --- \| --- \| \| Description \| The count of times users opened the lead form for viral impressions from a Lead Gen campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral form opens |
| Description | The count of times users opened the lead form for viral impressions from a Lead Gen campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| oneClickLeadsCost** \| \| --- \| \| \\| Field label \\| Cost per lead \\| \\| --- \\| --- \\| \\| Description \\| Cost per One Click Lead \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per lead \| \| Description \| Cost per One Click Lead \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| oneClickLeadsCost** |
| \| Field label \| Cost per lead \| \| --- \| --- \| \| Description \| Cost per One Click Lead \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per lead |
| Description | Cost per One Click Lead |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| leadFormCompletionRate** \| \| --- \| \| \\| Field label \\| Lead form completion rate \\| \\| --- \\| --- \\| \\| Description \\| The lead form completion rate is the number of leads divided by the number of lead form opens \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Lead form completion rate \| \| Description \| The lead form completion rate is the number of leads divided by the number of lead form opens \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| leadFormCompletionRate** |
| \| Field label \| Lead form completion rate \| \| --- \| --- \| \| Description \| The lead form completion rate is the number of leads divided by the number of lead form opens \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Lead form completion rate |
| Description | The lead form completion rate is the number of leads divided by the number of lead form opens |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### PERFORMANCE

| \| approximateUniqueImpressions** \| \| --- \| \| \\| Field label \\| Reach \\| \\| --- \\| --- \\| \\| Description \\| The approximate reach of the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reach \| \| Description \| The approximate reach of the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| approximateUniqueImpressions** |
| \| Field label \| Reach \| \| --- \| --- \| \| Description \| The approximate reach of the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reach |
| Description | The approximate reach of the campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Count of 'impressions' for Direct Ads and Sponsored Updates and 'sends' for InMails \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Count of 'impressions' for Direct Ads and Sponsored Updates and 'sends' for InMails \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Count of 'impressions' for Direct Ads and Sponsored Updates and 'sends' for InMails \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Count of 'impressions' for Direct Ads and Sponsored Updates and 'sends' for InMails |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Count of chargeable clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Count of chargeable clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Count of chargeable clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | Count of chargeable clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-through rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ctr** |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-through rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Click-through rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| companyPageClicks** \| \| --- \| \| \\| Field label \\| Company page clicks \\| \\| --- \\| --- \\| \\| Description \\| The count of clicks to view the company page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Company page clicks \| \| Description \| The count of clicks to view the company page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| companyPageClicks** |
| \| Field label \| Company page clicks \| \| --- \| --- \| \| Description \| The count of clicks to view the company page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Company page clicks |
| Description | The count of clicks to view the company page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| landingPageClicks** \| \| --- \| \| \\| Field label \\| Landing page clicks \\| \\| --- \\| --- \\| \\| Description \\| The count of clicks which take the user to the creative landing page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Landing page clicks \| \| Description \| The count of clicks which take the user to the creative landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| landingPageClicks** |
| \| Field label \| Landing page clicks \| \| --- \| --- \| \| Description \| The count of clicks which take the user to the creative landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Landing page clicks |
| Description | The count of clicks which take the user to the creative landing page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| otherEngagements** \| \| --- \| \| \\| Field label \\| Other engagements \\| \\| --- \\| --- \\| \\| Description \\| The count of user interactions with the ad unit that do not fit into any other more specific category \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Other engagements \| \| Description \| The count of user interactions with the ad unit that do not fit into any other more specific category \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| otherEngagements** |
| \| Field label \| Other engagements \| \| --- \| --- \| \| Description \| The count of user interactions with the ad unit that do not fit into any other more specific category \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Other engagements |
| Description | The count of user interactions with the ad unit that do not fit into any other more specific category |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| totalSocialActions** \| \| --- \| \| \\| Field label \\| Total social actions \\| \\| --- \\| --- \\| \\| Description \\| Likes, comments, shares, follows and other engagements \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total social actions \| \| Description \| Likes, comments, shares, follows and other engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| totalSocialActions** |
| \| Field label \| Total social actions \| \| --- \| --- \| \| Description \| Likes, comments, shares, follows and other engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total social actions |
| Description | Likes, comments, shares, follows and other engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| totalEngagements** \| \| --- \| \| \\| Field label \\| Total engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| totalEngagements** |
| \| Field label \| Total engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| engagementRate** \| \| --- \| \| \\| Field label \\| Engagement rate \\| \\| --- \\| --- \\| \\| Description \\| Total engagements divided by impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement rate \| \| Description \| Total engagements divided by impressions \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| engagementRate** |
| \| Field label \| Engagement rate \| \| --- \| --- \| \| Description \| Total engagements divided by impressions \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Engagement rate |
| Description | Total engagements divided by impressions |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc** |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | Cost per click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1000 impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per 1000 impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm** |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per 1000 impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Cost per 1000 impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| spend** \| \| --- \| \| \\| Field label \\| Total spent \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost in the currency of the advertising account \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total spent \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| spend** |
| \| Field label \| Total spent \| \| --- \| --- \| \| Description \| Campaign cost in the currency of the advertising account \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total spent |
| Description | Campaign cost in the currency of the advertising account |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| spend_eur** \| \| --- \| \| \\| Field label \\| Total spent (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total spent (EUR) \| \| Description \| Campaign cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| spend_eur** |
| \| Field label \| Total spent (EUR) \| \| --- \| --- \| \| Description \| Campaign cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total spent (EUR) |
| Description | Campaign cost converted to euros |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| spend_gbp** \| \| --- \| \| \\| Field label \\| Total spent (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to British pounds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total spent (GBP) \| \| Description \| Campaign cost converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| spend_gbp** |
| \| Field label \| Total spent (GBP) \| \| --- \| --- \| \| Description \| Campaign cost converted to British pounds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total spent (GBP) |
| Description | Campaign cost converted to British pounds |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| spend_usd** \| \| --- \| \| \\| Field label \\| Total spent (USD) \\| \\| --- \\| --- \\| \\| Description \\| Campaign cost converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total spent (USD) \| \| Description \| Campaign cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| spend_usd** |
| \| Field label \| Total spent (USD) \| \| --- \| --- \| \| Description \| Campaign cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total spent (USD) |
| Description | Campaign cost converted to US dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| average_dwell_time** \| \| --- \| \| \\| Field label \\| Average dwell time \\| \\| --- \\| --- \\| \\| Description \\| Average user dwell time, in seconds. It measures the duration for which more than 50% of the ad's pixels remain visible in the viewport \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Average dwell time \| \| Description \| Average user dwell time, in seconds. It measures the duration for which more than 50% of the ad's pixels remain visible in the viewport \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| average_dwell_time** |
| \| Field label \| Average dwell time \| \| --- \| --- \| \| Description \| Average user dwell time, in seconds. It measures the duration for which more than 50% of the ad's pixels remain visible in the viewport \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Average dwell time |
| Description | Average user dwell time, in seconds. It measures the duration for which more than 50% of the ad's pixels remain visible in the viewport |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience_penetration** \| \| --- \| \| \\| Field label \\| Audience penetration \\| \\| --- \\| --- \\| \\| Description \\| The approximate number of unique members reached by the advertiser divided by the approximate total target audience size. The field can't be selected with a date range more than 92 days. This metric only supports the Campaign report \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Audience penetration \| \| Description \| The approximate number of unique members reached by the advertiser divided by the approximate total target audience size. The field can't be selected with a date range more than 92 days. This metric only supports the Campaign report \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience_penetration** |
| \| Field label \| Audience penetration \| \| --- \| --- \| \| Description \| The approximate number of unique members reached by the advertiser divided by the approximate total target audience size. The field can't be selected with a date range more than 92 days. This metric only supports the Campaign report \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Audience penetration |
| Description | The approximate number of unique members reached by the advertiser divided by the approximate total target audience size. The field can't be selected with a date range more than 92 days. This metric only supports the Campaign report |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### QUERY

| \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone** |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters** |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start** |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end** |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration** |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts** |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts** |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REVENUE ATTRIBUTION

| \| rar_revenue_won** \| \| --- \| \| \\| Field label \\| Revenue won \\| \\| --- \\| --- \\| \\| Description \\| Sales revenue in USD in customer's CRM that can be attributed to being generated through LinkedIn ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue won \| \| Description \| Sales revenue in USD in customer's CRM that can be attributed to being generated through LinkedIn ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| rar_revenue_won** |
| \| Field label \| Revenue won \| \| --- \| --- \| \| Description \| Sales revenue in USD in customer's CRM that can be attributed to being generated through LinkedIn ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Revenue won |
| Description | Sales revenue in USD in customer's CRM that can be attributed to being generated through LinkedIn ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| rar_return_on_ad_spend** \| \| --- \| \| \\| Field label \\| ROAS (Revenue attribution) \\| \\| --- \\| --- \\| \\| Description \\| Ratio of total revenue won attributed to LinkedIn marketing divided by LinkedIn ad spend. Calculated by: Revenue won / Total spent \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (Revenue attribution) \| \| Description \| Ratio of total revenue won attributed to LinkedIn marketing divided by LinkedIn ad spend. Calculated by: Revenue won / Total spent \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| rar_return_on_ad_spend** |
| \| Field label \| ROAS (Revenue attribution) \| \| --- \| --- \| \| Description \| Ratio of total revenue won attributed to LinkedIn marketing divided by LinkedIn ad spend. Calculated by: Revenue won / Total spent \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | ROAS (Revenue attribution) |
| Description | Ratio of total revenue won attributed to LinkedIn marketing divided by LinkedIn ad spend. Calculated by: Revenue won / Total spent |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| rar_closed_won_opportunities** \| \| --- \| \| \\| Field label \\| Closed won opportunities \\| \\| --- \\| --- \\| \\| Description \\| Number of closed-won opportunities attributed to LinkedIn marketing \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Closed won opportunities \| \| Description \| Number of closed-won opportunities attributed to LinkedIn marketing \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| rar_closed_won_opportunities** |
| \| Field label \| Closed won opportunities \| \| --- \| --- \| \| Description \| Number of closed-won opportunities attributed to LinkedIn marketing \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Closed won opportunities |
| Description | Number of closed-won opportunities attributed to LinkedIn marketing |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| rar_opportunity_amount** \| \| --- \| \| \\| Field label \\| Opportunity amount \\| \\| --- \\| --- \\| \\| Description \\| Total revenue in USD of open opportunities (CRM deals in progress) attributed to LinkedIn marketing. This metric is available only when date range includes current day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Opportunity amount \| \| Description \| Total revenue in USD of open opportunities (CRM deals in progress) attributed to LinkedIn marketing. This metric is available only when date range includes current day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| rar_opportunity_amount** |
| \| Field label \| Opportunity amount \| \| --- \| --- \| \| Description \| Total revenue in USD of open opportunities (CRM deals in progress) attributed to LinkedIn marketing. This metric is available only when date range includes current day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Opportunity amount |
| Description | Total revenue in USD of open opportunities (CRM deals in progress) attributed to LinkedIn marketing. This metric is available only when date range includes current day |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| rar_open_opportunities** \| \| --- \| \| \\| Field label \\| Open opportunities \\| \\| --- \\| --- \\| \\| Description \\| Number of open opportunities (CRM deals in progress) attributed to LinkedIn marketing. This metric is available only when date range includes current day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Open opportunities \| \| Description \| Number of open opportunities (CRM deals in progress) attributed to LinkedIn marketing. This metric is available only when date range includes current day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| rar_open_opportunities** |
| \| Field label \| Open opportunities \| \| --- \| --- \| \| Description \| Number of open opportunities (CRM deals in progress) attributed to LinkedIn marketing. This metric is available only when date range includes current day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Open opportunities |
| Description | Number of open opportunities (CRM deals in progress) attributed to LinkedIn marketing. This metric is available only when date range includes current day |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| rar_opportunity_win_rate** \| \| --- \| \| \\| Field label \\| Opportunity win rate \\| \\| --- \\| --- \\| \\| Description \\| Rate at which the opportunities are won out of all the closed opportunities. Calculated by: Closed won opportunities / Number of closed opportunities \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Opportunity win rate \| \| Description \| Rate at which the opportunities are won out of all the closed opportunities. Calculated by: Closed won opportunities / Number of closed opportunities \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| rar_opportunity_win_rate** |
| \| Field label \| Opportunity win rate \| \| --- \| --- \| \| Description \| Rate at which the opportunities are won out of all the closed opportunities. Calculated by: Closed won opportunities / Number of closed opportunities \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Opportunity win rate |
| Description | Rate at which the opportunities are won out of all the closed opportunities. Calculated by: Closed won opportunities / Number of closed opportunities |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| rar_average_deal_size** \| \| --- \| \| \\| Field label \\| Average deal size \\| \\| --- \\| --- \\| \\| Description \\| Of closed-won opportunities, what is the average size of the deals Linkedin is driving. Calculated by: Revenue won / Closed won opportunities \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average deal size \| \| Description \| Of closed-won opportunities, what is the average size of the deals Linkedin is driving. Calculated by: Revenue won / Closed won opportunities \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| rar_average_deal_size** |
| \| Field label \| Average deal size \| \| --- \| --- \| \| Description \| Of closed-won opportunities, what is the average size of the deals Linkedin is driving. Calculated by: Revenue won / Closed won opportunities \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Average deal size |
| Description | Of closed-won opportunities, what is the average size of the deals Linkedin is driving. Calculated by: Revenue won / Closed won opportunities |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| rar_average_days_to_close** \| \| --- \| \| \\| Field label \\| Average days to close \\| \\| --- \\| --- \\| \\| Description \\| The average number of days to close a won deal attributed to LinkedIn marketing. Calculated by: Opportunity length in days / Closed won opportunities \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Average days to close \| \| Description \| The average number of days to close a won deal attributed to LinkedIn marketing. Calculated by: Opportunity length in days / Closed won opportunities \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| rar_average_days_to_close** |
| \| Field label \| Average days to close \| \| --- \| --- \| \| Description \| The average number of days to close a won deal attributed to LinkedIn marketing. Calculated by: Opportunity length in days / Closed won opportunities \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Average days to close |
| Description | The average number of days to close a won deal attributed to LinkedIn marketing. Calculated by: Opportunity length in days / Closed won opportunities |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### SERVING LOCATION

| \| servingLocation** \| \| --- \| \| \\| Field label \\| Serving location \\| \\| --- \\| --- \\| \\| Description \\| Breaks down the data based on if it was shown On LinkedIn or in the Audience Network \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Serving location \| \| Description \| Breaks down the data based on if it was shown On LinkedIn or in the Audience Network \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| servingLocation** |
| \| Field label \| Serving location \| \| --- \| --- \| \| Description \| Breaks down the data based on if it was shown On LinkedIn or in the Audience Network \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Serving location |
| Description | Breaks down the data based on if it was shown On LinkedIn or in the Audience Network |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### SOCIAL ACTIONS

| \| likes** \| \| --- \| \| \\| Field label \\| Likes \\| \\| --- \\| --- \\| \\| Description \\| The count of likes. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Likes \| \| Description \| The count of likes. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| likes** |
| \| Field label \| Likes \| \| --- \| --- \| \| Description \| The count of likes. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Likes |
| Description | The count of likes. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| comments** \| \| --- \| \| \\| Field label \\| Comments \\| \\| --- \\| --- \\| \\| Description \\| The count of comments. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Comments \| \| Description \| The count of comments. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| comments** |
| \| Field label \| Comments \| \| --- \| --- \| \| Description \| The count of comments. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Comments |
| Description | The count of comments. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| shares** \| \| --- \| \| \\| Field label \\| Shares \\| \\| --- \\| --- \\| \\| Description \\| The count of shares. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Shares \| \| Description \| The count of shares. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| shares** |
| \| Field label \| Shares \| \| --- \| --- \| \| Description \| The count of shares. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Shares |
| Description | The count of shares. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reactions** \| \| --- \| \| \\| Field label \\| Reactions \\| \\| --- \\| --- \\| \\| Description \\| The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reactions \| \| Description \| The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reactions** |
| \| Field label \| Reactions \| \| --- \| --- \| \| Description \| The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reactions |
| Description | The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| follows** \| \| --- \| \| \\| Field label \\| Follows \\| \\| --- \\| --- \\| \\| Description \\| The count of follows. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Follows \| \| Description \| The count of follows. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| follows** |
| \| Field label \| Follows \| \| --- \| --- \| \| Description \| The count of follows. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Follows |
| Description | The count of follows. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralClicks** \| \| --- \| \| \\| Field label \\| Viral clicks \\| \\| --- \\| --- \\| \\| Description \\| The count of clicks on viral impressions. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral clicks \| \| Description \| The count of clicks on viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralClicks** |
| \| Field label \| Viral clicks \| \| --- \| --- \| \| Description \| The count of clicks on viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral clicks |
| Description | The count of clicks on viral impressions. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralImpressions** \| \| --- \| \| \\| Field label \\| Viral impressions \\| \\| --- \\| --- \\| \\| Description \\| Viral impressions are those resulting from a user sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral impressions \| \| Description \| Viral impressions are those resulting from a user sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralImpressions** |
| \| Field label \| Viral impressions \| \| --- \| --- \| \| Description \| Viral impressions are those resulting from a user sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral impressions |
| Description | Viral impressions are those resulting from a user sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralLikes** \| \| --- \| \| \\| Field label \\| Viral likes \\| \\| --- \\| --- \\| \\| Description \\| The count of likes from viral impressions. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral likes \| \| Description \| The count of likes from viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralLikes** |
| \| Field label \| Viral likes \| \| --- \| --- \| \| Description \| The count of likes from viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral likes |
| Description | The count of likes from viral impressions. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralComments** \| \| --- \| \| \\| Field label \\| Viral comments \\| \\| --- \\| --- \\| \\| Description \\| The count of comments from viral impressions. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral comments \| \| Description \| The count of comments from viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralComments** |
| \| Field label \| Viral comments \| \| --- \| --- \| \| Description \| The count of comments from viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral comments |
| Description | The count of comments from viral impressions. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralShares** \| \| --- \| \| \\| Field label \\| Viral shares \\| \\| --- \\| --- \\| \\| Description \\| The count of shares from viral impressions. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral shares \| \| Description \| The count of shares from viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralShares** |
| \| Field label \| Viral shares \| \| --- \| --- \| \| Description \| The count of shares from viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral shares |
| Description | The count of shares from viral impressions. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralFollows** \| \| --- \| \| \\| Field label \\| Viral follows \\| \\| --- \\| --- \\| \\| Description \\| The count of follows from viral impressions. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral follows \| \| Description \| The count of follows from viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralFollows** |
| \| Field label \| Viral follows \| \| --- \| --- \| \| Description \| The count of follows from viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral follows |
| Description | The count of follows from viral impressions. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralCompanyPageClicks** \| \| --- \| \| \\| Field label \\| Viral company page clicks \\| \\| --- \\| --- \\| \\| Description \\| The count of clicks to view the company page from viral impressions. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral company page clicks \| \| Description \| The count of clicks to view the company page from viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralCompanyPageClicks** |
| \| Field label \| Viral company page clicks \| \| --- \| --- \| \| Description \| The count of clicks to view the company page from viral impressions. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral company page clicks |
| Description | The count of clicks to view the company page from viral impressions. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralLandingPageClicks** \| \| --- \| \| \\| Field label \\| Viral landing page clicks \\| \\| --- \\| --- \\| \\| Description \\| The count of viral impressions to take the user to the creative landing page. Sponsored Updates only \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral landing page clicks \| \| Description \| The count of viral impressions to take the user to the creative landing page. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralLandingPageClicks** |
| \| Field label \| Viral landing page clicks \| \| --- \| --- \| \| Description \| The count of viral impressions to take the user to the creative landing page. Sponsored Updates only \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral landing page clicks |
| Description | The count of viral impressions to take the user to the creative landing page. Sponsored Updates only |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralOtherEngagements** \| \| --- \| \| \\| Field label \\| Viral other engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral other engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralOtherEngagements** |
| \| Field label \| Viral other engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral other engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralTotalEngagements** \| \| --- \| \| \\| Field label \\| Viral total engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral total engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralTotalEngagements** |
| \| Field label \| Viral total engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral total engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralExternalWebsiteConversions** \| \| --- \| \| \\| Field label \\| Viral external website conversions \\| \\| --- \\| --- \\| \\| Description \\| The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral external website conversions \| \| Description \| The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralExternalWebsiteConversions** |
| \| Field label \| Viral external website conversions \| \| --- \| --- \| \| Description \| The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral external website conversions |
| Description | The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralExternalWebsitePostClickConversions** \| \| --- \| \| \\| Field label \\| Viral external website post click conversion \\| \\| --- \\| --- \\| \\| Description \\| The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral external website post click conversion \| \| Description \| The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralExternalWebsitePostClickConversions** |
| \| Field label \| Viral external website post click conversion \| \| --- \| --- \| \| Description \| The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral external website post click conversion |
| Description | The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralExternalWebsitePostViewConversions** \| \| --- \| \| \\| Field label \\| Viral external website post view conversions \\| \\| --- \\| --- \\| \\| Description \\| The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral external website post view conversions \| \| Description \| The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralExternalWebsitePostViewConversions** |
| \| Field label \| Viral external website post view conversions \| \| --- \| --- \| \| Description \| The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral external website post view conversions |
| Description | The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralFullScreenPlays** \| \| --- \| \| \\| Field label \\| Viral full screen plays \\| \\| --- \\| --- \\| \\| Description \\| The count of taps on the video, going into video view mode \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral full screen plays \| \| Description \| The count of taps on the video, going into video view mode \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralFullScreenPlays** |
| \| Field label \| Viral full screen plays \| \| --- \| --- \| \| Description \| The count of taps on the video, going into video view mode \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral full screen plays |
| Description | The count of taps on the video, going into video view mode |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralReactions** \| \| --- \| \| \\| Field label \\| Viral reactions \\| \\| --- \\| --- \\| \\| Description \\| The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral reactions \| \| Description \| The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralReactions** |
| \| Field label \| Viral reactions \| \| --- \| --- \| \| Description \| The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral reactions |
| Description | The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### SPONSORED INMAIL

| \| opens** \| \| --- \| \| \\| Field label \\| Opens \\| \\| --- \\| --- \\| \\| Description \\| The count of opens of Sponsored InMail \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Opens \| \| Description \| The count of opens of Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| opens** |
| \| Field label \| Opens \| \| --- \| --- \| \| Description \| The count of opens of Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Opens |
| Description | The count of opens of Sponsored InMail |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| sends** \| \| --- \| \| \\| Field label \\| Sends \\| \\| --- \\| --- \\| \\| Description \\| The count of sends in Sponsored InMail \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sends \| \| Description \| The count of sends in Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| sends** |
| \| Field label \| Sends \| \| --- \| --- \| \| Description \| The count of sends in Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sends |
| Description | The count of sends in Sponsored InMail |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| textUrlClicks** \| \| --- \| \| \\| Field label \\| Text URL clicks \\| \\| --- \\| --- \\| \\| Description \\| The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Text URL clicks \| \| Description \| The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| textUrlClicks** |
| \| Field label \| Text URL clicks \| \| --- \| --- \| \| Description \| The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Text URL clicks |
| Description | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| actionClicks** \| \| --- \| \| \\| Field label \\| Action clicks \\| \\| --- \\| --- \\| \\| Description \\| The count of clicks on the action button of the Sponsored InMail \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Action clicks \| \| Description \| The count of clicks on the action button of the Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| actionClicks** |
| \| Field label \| Action clicks \| \| --- \| --- \| \| Description \| The count of clicks on the action button of the Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Action clicks |
| Description | The count of clicks on the action button of the Sponsored InMail |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| adUnitClicks** \| \| --- \| \| \\| Field label \\| Ad unit clicks \\| \\| --- \\| --- \\| \\| Description \\| The count of clicks on the ad unit displayed alongside the Sponsored InMail \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad unit clicks \| \| Description \| The count of clicks on the ad unit displayed alongside the Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| adUnitClicks** |
| \| Field label \| Ad unit clicks \| \| --- \| --- \| \| Description \| The count of clicks on the ad unit displayed alongside the Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad unit clicks |
| Description | The count of clicks on the ad unit displayed alongside the Sponsored InMail |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| leadGenerationMailContactInfoShares** \| \| --- \| \| \\| Field label \\| Lead generation mail contact info shares \\| \\| --- \\| --- \\| \\| Description \\| The number of times a user shared contact info through the One Click Leadgen for Sponsored InMail \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lead generation mail contact info shares \| \| Description \| The number of times a user shared contact info through the One Click Leadgen for Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| leadGenerationMailContactInfoShares** |
| \| Field label \| Lead generation mail contact info shares \| \| --- \| --- \| \| Description \| The number of times a user shared contact info through the One Click Leadgen for Sponsored InMail \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lead generation mail contact info shares |
| Description | The number of times a user shared contact info through the One Click Leadgen for Sponsored InMail |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| leadGenerationMailInterestedClicks** \| \| --- \| \| \\| Field label \\| Lead generation mail interested clicks \\| \\| --- \\| --- \\| \\| Description \\| The count of InMail recipients showing interest \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Lead generation mail interested clicks \| \| Description \| The count of InMail recipients showing interest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| leadGenerationMailInterestedClicks** |
| \| Field label \| Lead generation mail interested clicks \| \| --- \| --- \| \| Description \| The count of InMail recipients showing interest \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Lead generation mail interested clicks |
| Description | The count of InMail recipients showing interest |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### TALENT LEADS

| \| talent_leads** \| \| --- \| \| \\| Field label \\| Talent leads \\| \\| --- \\| --- \\| \\| Description \\| Number of leads collected through a talent media campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Talent leads \| \| Description \| Number of leads collected through a talent media campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| talent_leads** |
| \| Field label \| Talent leads \| \| --- \| --- \| \| Description \| Number of leads collected through a talent media campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Talent leads |
| Description | Number of leads collected through a talent media campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| talent_lead_rate** \| \| --- \| \| \\| Field label \\| Talent lead rate (%) \\| \\| --- \\| --- \\| \\| Description \\| Percentage of talent leads relative to clicks. Calculated by Talent leads divided by Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Talent lead rate (%) \| \| Description \| Percentage of talent leads relative to clicks. Calculated by Talent leads divided by Clicks \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| talent_lead_rate** |
| \| Field label \| Talent lead rate (%) \| \| --- \| --- \| \| Description \| Percentage of talent leads relative to clicks. Calculated by Talent leads divided by Clicks \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Talent lead rate (%) |
| Description | Percentage of talent leads relative to clicks. Calculated by Talent leads divided by Clicks |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| cost_per_talent_lead** \| \| --- \| \| \\| Field label \\| Cost per talent lead \\| \\| --- \\| --- \\| \\| Description \\| Average amount you spent on each talent lead. Calculated by Total spent divided by Talent leads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per talent lead \| \| Description \| Average amount you spent on each talent lead. Calculated by Total spent divided by Talent leads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_talent_lead** |
| \| Field label \| Cost per talent lead \| \| --- \| --- \| \| Description \| Average amount you spent on each talent lead. Calculated by Total spent divided by Talent leads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per talent lead |
| Description | Average amount you spent on each talent lead. Calculated by Total spent divided by Talent leads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### TIME

| \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today** |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year** |
| \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Description | Year, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeek** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Description \| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeek** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Description | Year of week for US-style Sunday-Saturday weeks, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeekIso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Description \| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeekIso** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Description | Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearMonth** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| yearMonth** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Description | Year and month, e.g. 2017\|06 |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month** |
| \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Description | Month, e.g. 6 |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| yearWeek** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| yearWeek** |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Description | Year and week for US-style Sunday-Saturday weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| yearWeekIso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| yearWeekIso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Description | Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Description | US week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| weekIso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| weekIso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Description | ISO week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| dayOfMonth** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month, e.g. 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| dayOfMonth** |
| \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Description | Day of month, e.g. 2 |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| dayOfWeekName** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| dayOfWeekName** |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Description | Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| dayOfWeekNameIso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| dayOfWeekNameIso** |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Description | Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### VIDEO

| \| videoFirstQuartileCompletions** \| \| --- \| \| \\| Field label \\| Video views at 25% \\| \\| --- \\| --- \\| \\| Description \\| The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 25% \| \| Description \| The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| videoFirstQuartileCompletions** |
| \| Field label \| Video views at 25% \| \| --- \| --- \| \| Description \| The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views at 25% |
| Description | The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoMidpointCompletions** \| \| --- \| \| \\| Field label \\| Video views at 50% \\| \\| --- \\| --- \\| \\| Description \\| The count of video ads that played through the midpoint of the video. This includes watches that skippped to this point if the serving location is ON_SITE \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 50% \| \| Description \| The count of video ads that played through the midpoint of the video. This includes watches that skippped to this point if the serving location is ON_SITE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoMidpointCompletions** |
| \| Field label \| Video views at 50% \| \| --- \| --- \| \| Description \| The count of video ads that played through the midpoint of the video. This includes watches that skippped to this point if the serving location is ON_SITE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views at 50% |
| Description | The count of video ads that played through the midpoint of the video. This includes watches that skippped to this point if the serving location is ON_SITE |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoThirdQuartileCompletions** \| \| --- \| \| \\| Field label \\| Video views at 75% \\| \\| --- \\| --- \\| \\| Description \\| The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views at 75% \| \| Description \| The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoThirdQuartileCompletions** |
| \| Field label \| Video views at 75% \| \| --- \| --- \| \| Description \| The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views at 75% |
| Description | The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoViews** \| \| --- \| \| \\| Field label \\| Video views \\| \\| --- \\| --- \\| \\| Description \\| A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views \| \| Description \| A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoViews** |
| \| Field label \| Video views \| \| --- \| --- \| \| Description \| A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views |
| Description | A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoCompletions** \| \| --- \| \| \\| Field label \\| Video completions \\| \\| --- \\| --- \\| \\| Description \\| The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completions \| \| Description \| The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoCompletions** |
| \| Field label \| Video completions \| \| --- \| --- \| \| Description \| The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video completions |
| Description | The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralVideoStarts** \| \| --- \| \| \\| Field label \\| Viral video starts \\| \\| --- \\| --- \\| \\| Description \\| The count of viral video ads that were started by users \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral video starts \| \| Description \| The count of viral video ads that were started by users \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralVideoStarts** |
| \| Field label \| Viral video starts \| \| --- \| --- \| \| Description \| The count of viral video ads that were started by users \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral video starts |
| Description | The count of viral video ads that were started by users |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralVideoCompletions** \| \| --- \| \| \\| Field label \\| Viral video completions \\| \\| --- \\| --- \\| \\| Description \\| The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral video completions \| \| Description \| The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralVideoCompletions** |
| \| Field label \| Viral video completions \| \| --- \| --- \| \| Description \| The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral video completions |
| Description | The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralVideoFirstQuartileCompletions** \| \| --- \| \| \\| Field label \\| Viral video views at 25% \\| \\| --- \\| --- \\| \\| Description \\| The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral video views at 25% \| \| Description \| The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralVideoFirstQuartileCompletions** |
| \| Field label \| Viral video views at 25% \| \| --- \| --- \| \| Description \| The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral video views at 25% |
| Description | The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralVideoMidpointCompletions** \| \| --- \| \| \\| Field label \\| Viral video views at 50% \\| \\| --- \\| --- \\| \\| Description \\| The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral video views at 50% \| \| Description \| The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralVideoMidpointCompletions** |
| \| Field label \| Viral video views at 50% \| \| --- \| --- \| \| Description \| The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral video views at 50% |
| Description | The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralVideoThirdQuartileCompletions** \| \| --- \| \| \\| Field label \\| Viral video views at 75% \\| \\| --- \\| --- \\| \\| Description \\| The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral video views at 75% \| \| Description \| The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralVideoThirdQuartileCompletions** |
| \| Field label \| Viral video views at 75% \| \| --- \| --- \| \| Description \| The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral video views at 75% |
| Description | The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| fullScreenPlays** \| \| --- \| \| \\| Field label \\| Full screen plays \\| \\| --- \\| --- \\| \\| Description \\| Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Full screen plays \| \| Description \| Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| fullScreenPlays** |
| \| Field label \| Full screen plays \| \| --- \| --- \| \| Description \| Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Full screen plays |
| Description | Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoStarts** \| \| --- \| \| \\| Field label \\| Video starts \\| \\| --- \\| --- \\| \\| Description \\| The count of video ads that were started by users \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video starts \| \| Description \| The count of video ads that were started by users \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoStarts** |
| \| Field label \| Video starts \| \| --- \| --- \| \| Description \| The count of video ads that were started by users \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video starts |
| Description | The count of video ads that were started by users |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viralVideoViews** \| \| --- \| \| \\| Field label \\| Viral video views \\| \\| --- \\| --- \\| \\| Description \\| A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viral video views \| \| Description \| A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viralVideoViews** |
| \| Field label \| Viral video views \| \| --- \| --- \| \| Description \| A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viral video views |
| Description | A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |