---
title: "LINE Ads metrics and dimensions"
slug: "line-ads-fields"
description: "Explore the complete list of LINE Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-03-05T14:19:59Z
published: 2026-03-05T14:19:59Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LINE Ads metrics and dimensions

> Supermetrics brings all your LINE Ads data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

84 metrics74 dimensionsSearch fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### AD

| \| ad_name** \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_name** |
| \| Field label \| Ad name \| \| --- \| --- \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad name |
| Description | The name of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_id** \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_id** |
| \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad ID |
| Description | The ID of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_status** \| \| --- \| \| \\| Field label \\| Ad status \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad status \| \| Description \| The status of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_status** |
| \| Field label \| Ad status \| \| --- \| --- \| \| Description \| The status of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad status |
| Description | The status of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_delivery_status** \| \| --- \| \| \\| Field label \\| Ad delivery status \\| \\| --- \\| --- \\| \\| Description \\| The status of delivery ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad delivery status \| \| Description \| The status of delivery ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_delivery_status** |
| \| Field label \| Ad delivery status \| \| --- \| --- \| \| Description \| The status of delivery ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad delivery status |
| Description | The status of delivery ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_creation_datetime** \| \| --- \| \| \\| Field label \\| Ad creation datetime \\| \\| --- \\| --- \\| \\| Description \\| The creation date and time of this ad in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad creation datetime \| \| Description \| The creation date and time of this ad in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| ad_creation_datetime** |
| \| Field label \| Ad creation datetime \| \| --- \| --- \| \| Description \| The creation date and time of this ad in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Ad creation datetime |
| Description | The creation date and time of this ad in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| ad_creation_date** \| \| --- \| \| \\| Field label \\| Ad creation date \\| \\| --- \\| --- \\| \\| Description \\| The creation date of this ad in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad creation date \| \| Description \| The creation date of this ad in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ad_creation_date** |
| \| Field label \| Ad creation date \| \| --- \| --- \| \| Description \| The creation date of this ad in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Ad creation date |
| Description | The creation date of this ad in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| ad_modified_datetime** \| \| --- \| \| \\| Field label \\| Ad modified datetime \\| \\| --- \\| --- \\| \\| Description \\| The modification date and time of this ad in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad modified datetime \| \| Description \| The modification date and time of this ad in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| ad_modified_datetime** |
| \| Field label \| Ad modified datetime \| \| --- \| --- \| \| Description \| The modification date and time of this ad in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Ad modified datetime |
| Description | The modification date and time of this ad in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| ad_modified_date** \| \| --- \| \| \\| Field label \\| Ad modified date \\| \\| --- \\| --- \\| \\| Description \\| The modification date of this ad in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad modified date \| \| Description \| The modification date of this ad in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ad_modified_date** |
| \| Field label \| Ad modified date \| \| --- \| --- \| \| Description \| The modification date of this ad in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Ad modified date |
| Description | The modification date of this ad in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| ad_title** \| \| --- \| \| \\| Field label \\| Ad title \\| \\| --- \\| --- \\| \\| Description \\| The title of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad title \| \| Description \| The title of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_title** |
| \| Field label \| Ad title \| \| --- \| --- \| \| Description \| The title of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad title |
| Description | The title of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_description** \| \| --- \| \| \\| Field label \\| Ad description \\| \\| --- \\| --- \\| \\| Description \\| The description of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad description \| \| Description \| The description of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_description** |
| \| Field label \| Ad description \| \| --- \| --- \| \| Description \| The description of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad description |
| Description | The description of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD ACCOUNT

| \| ad_account_name** \| \| --- \| \| \\| Field label \\| Ad account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account name \| \| Description \| The name of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_account_name** |
| \| Field label \| Ad account name \| \| --- \| --- \| \| Description \| The name of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account name |
| Description | The name of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_account_id** \| \| --- \| \| \\| Field label \\| Ad account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account ID \| \| Description \| The ID of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_account_id** |
| \| Field label \| Ad account ID \| \| --- \| --- \| \| Description \| The ID of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account ID |
| Description | The ID of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_account_status** \| \| --- \| \| \\| Field label \\| Ad account status \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account status \| \| Description \| The status of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_account_status** |
| \| Field label \| Ad account status \| \| --- \| --- \| \| Description \| The status of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account status |
| Description | The status of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_account_delivery_status** \| \| --- \| \| \\| Field label \\| Ad account delivery status \\| \\| --- \\| --- \\| \\| Description \\| The delivery status of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad account delivery status \| \| Description \| The delivery status of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_account_delivery_status** |
| \| Field label \| Ad account delivery status \| \| --- \| --- \| \| Description \| The delivery status of the ad account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad account delivery status |
| Description | The delivery status of the ad account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| timezone** \| \| --- \| \| \\| Field label \\| Ad account timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad account timezone \| \| Description \| The timezone of the ad account \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| timezone** |
| \| Field label \| Ad account timezone \| \| --- \| --- \| \| Description \| The timezone of the ad account \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Ad account timezone |
| Description | The timezone of the ad account |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| currency** \| \| --- \| \| \\| Field label \\| Ad account currency \\| \\| --- \\| --- \\| \\| Description \\| The currency of the ad account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad account currency \| \| Description \| The currency of the ad account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| currency** |
| \| Field label \| Ad account currency \| \| --- \| --- \| \| Description \| The currency of the ad account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Ad account currency |
| Description | The currency of the ad account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| ad_account_creation_datetime** \| \| --- \| \| \\| Field label \\| Ad account creation datetime \\| \\| --- \\| --- \\| \\| Description \\| The creation date and time of the ad account in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad account creation datetime \| \| Description \| The creation date and time of the ad account in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| ad_account_creation_datetime** |
| \| Field label \| Ad account creation datetime \| \| --- \| --- \| \| Description \| The creation date and time of the ad account in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Ad account creation datetime |
| Description | The creation date and time of the ad account in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| ad_account_creation_date** \| \| --- \| \| \\| Field label \\| Ad account creation date \\| \\| --- \\| --- \\| \\| Description \\| The creation date of the ad account in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad account creation date \| \| Description \| The creation date of the ad account in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ad_account_creation_date** |
| \| Field label \| Ad account creation date \| \| --- \| --- \| \| Description \| The creation date of the ad account in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Ad account creation date |
| Description | The creation date of the ad account in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| ad_account_modified_datetime** \| \| --- \| \| \\| Field label \\| Ad account modified datetime \\| \\| --- \\| --- \\| \\| Description \\| The modification date and time of the ad account in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad account modified datetime \| \| Description \| The modification date and time of the ad account in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| ad_account_modified_datetime** |
| \| Field label \| Ad account modified datetime \| \| --- \| --- \| \| Description \| The modification date and time of the ad account in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Ad account modified datetime |
| Description | The modification date and time of the ad account in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| ad_account_modified_date** \| \| --- \| \| \\| Field label \\| Ad account modified date \\| \\| --- \\| --- \\| \\| Description \\| The modification date of the ad account in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad account modified date \| \| Description \| The modification date of the ad account in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ad_account_modified_date** |
| \| Field label \| Ad account modified date \| \| --- \| --- \| \| Description \| The modification date of the ad account in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Ad account modified date |
| Description | The modification date of the ad account in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### AD GROUP

| \| ad_group_name** \| \| --- \| \| \\| Field label \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| The name of this ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group name \| \| Description \| The name of this ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_group_name** |
| \| Field label \| Ad group name \| \| --- \| --- \| \| Description \| The name of this ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group name |
| Description | The name of this ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_id** \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of this ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group ID \| \| Description \| The ID of this ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_id** |
| \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| The ID of this ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group ID |
| Description | The ID of this ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| daily_budget_micro** \| \| --- \| \| \\| Field label \\| Ad group daily budget micro \\| \\| --- \\| --- \\| \\| Description \\| The daily budget for ad group in micros and in ad account's currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group daily budget micro \| \| Description \| The daily budget for ad group in micros and in ad account's currency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| daily_budget_micro** |
| \| Field label \| Ad group daily budget micro \| \| --- \| --- \| \| Description \| The daily budget for ad group in micros and in ad account's currency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group daily budget micro |
| Description | The daily budget for ad group in micros and in ad account's currency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bid_type** \| \| --- \| \| \\| Field label \\| Ad group bid type \\| \\| --- \\| --- \\| \\| Description \\| The type of the bidding \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group bid type \| \| Description \| The type of the bidding \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bid_type** |
| \| Field label \| Ad group bid type \| \| --- \| --- \| \| Description \| The type of the bidding \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group bid type |
| Description | The type of the bidding |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bid_amount_micro** \| \| --- \| \| \\| Field label \\| Ad group bid amount micro \\| \\| --- \\| --- \\| \\| Description \\| The bid amount in micros and in ad account's currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group bid amount micro \| \| Description \| The bid amount in micros and in ad account's currency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bid_amount_micro** |
| \| Field label \| Ad group bid amount micro \| \| --- \| --- \| \| Description \| The bid amount in micros and in ad account's currency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group bid amount micro |
| Description | The bid amount in micros and in ad account's currency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_status** \| \| --- \| \| \\| Field label \\| Ad group status \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group status \| \| Description \| The status of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_status** |
| \| Field label \| Ad group status \| \| --- \| --- \| \| Description \| The status of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group status |
| Description | The status of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_delivery_status** \| \| --- \| \| \\| Field label \\| Ad group delivery status \\| \\| --- \\| --- \\| \\| Description \\| The status of delivery ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group delivery status \| \| Description \| The status of delivery ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_delivery_status** |
| \| Field label \| Ad group delivery status \| \| --- \| --- \| \| Description \| The status of delivery ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group delivery status |
| Description | The status of delivery ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_creation_datetime** \| \| --- \| \| \\| Field label \\| Ad group creation datetime \\| \\| --- \\| --- \\| \\| Description \\| The creation date and time of this ad group in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group creation datetime \| \| Description \| The creation date and time of this ad group in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| ad_group_creation_datetime** |
| \| Field label \| Ad group creation datetime \| \| --- \| --- \| \| Description \| The creation date and time of this ad group in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Ad group creation datetime |
| Description | The creation date and time of this ad group in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| ad_group_creation_date** \| \| --- \| \| \\| Field label \\| Ad group creation date \\| \\| --- \\| --- \\| \\| Description \\| The creation date of this ad group in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group creation date \| \| Description \| The creation date of this ad group in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ad_group_creation_date** |
| \| Field label \| Ad group creation date \| \| --- \| --- \| \| Description \| The creation date of this ad group in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Ad group creation date |
| Description | The creation date of this ad group in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| ad_group_modified_datetime** \| \| --- \| \| \\| Field label \\| Ad group modified datetime \\| \\| --- \\| --- \\| \\| Description \\| The modification date and time of this ad group in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group modified datetime \| \| Description \| The modification date and time of this ad group in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| ad_group_modified_datetime** |
| \| Field label \| Ad group modified datetime \| \| --- \| --- \| \| Description \| The modification date and time of this ad group in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Ad group modified datetime |
| Description | The modification date and time of this ad group in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| ad_group_modified_date** \| \| --- \| \| \\| Field label \\| Ad group modified date \\| \\| --- \\| --- \\| \\| Description \\| The modification date of this ad group in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group modified date \| \| Description \| The modification date of this ad group in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| ad_group_modified_date** |
| \| Field label \| Ad group modified date \| \| --- \| --- \| \| Description \| The modification date of this ad group in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Ad group modified date |
| Description | The modification date of this ad group in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### APP CONVERSIONS

| \| total_installs** \| \| --- \| \| \\| Field label \\| Total installs \\| \\| --- \\| --- \\| \\| Description \\| Total number of app installs (clicks and views) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total installs \| \| Description \| Total number of app installs (clicks and views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| total_installs** |
| \| Field label \| Total installs \| \| --- \| --- \| \| Description \| Total number of app installs (clicks and views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total installs |
| Description | Total number of app installs (clicks and views) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| installs_clicks** \| \| --- \| \| \\| Field label \\| Installs (clicks) \\| \\| --- \\| --- \\| \\| Description \\| Number of app installs, click through conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Installs (clicks) \| \| Description \| Number of app installs, click through conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| installs_clicks** |
| \| Field label \| Installs (clicks) \| \| --- \| --- \| \| Description \| Number of app installs, click through conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Installs (clicks) |
| Description | Number of app installs, click through conversion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| installs_views** \| \| --- \| \| \\| Field label \\| Installs (views) \\| \\| --- \\| --- \\| \\| Description \\| Number of app installs, view through conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Installs (views) \| \| Description \| Number of app installs, view through conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| installs_views** |
| \| Field label \| Installs (views) \| \| --- \| --- \| \| Description \| Number of app installs, view through conversion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Installs (views) |
| Description | Number of app installs, view through conversion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| installs_skan** \| \| --- \| \| \\| Field label \\| Installs (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Number of app installs measured by SKAdNetwork \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Installs (SKAN) \| \| Description \| Number of app installs measured by SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| installs_skan** |
| \| Field label \| Installs (SKAN) \| \| --- \| --- \| \| Description \| Number of app installs measured by SKAdNetwork \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Installs (SKAN) |
| Description | Number of app installs measured by SKAdNetwork |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| opens** \| \| --- \| \| \\| Field label \\| Opens \\| \\| --- \\| --- \\| \\| Description \\| The number of app opens \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Opens \| \| Description \| The number of app opens \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| opens** |
| \| Field label \| Opens \| \| --- \| --- \| \| Description \| The number of app opens \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Opens |
| Description | The number of app opens |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| home_screen_views** \| \| --- \| \| \\| Field label \\| Home screen views \\| \\| --- \\| --- \\| \\| Description \\| The number home screen views in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Home screen views \| \| Description \| The number home screen views in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| home_screen_views** |
| \| Field label \| Home screen views \| \| --- \| --- \| \| Description \| The number home screen views in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Home screen views |
| Description | The number home screen views in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| category_views** \| \| --- \| \| \\| Field label \\| Category views \\| \\| --- \\| --- \\| \\| Description \\| The number of category views in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Category views \| \| Description \| The number of category views in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| category_views** |
| \| Field label \| Category views \| \| --- \| --- \| \| Description \| The number of category views in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Category views |
| Description | The number of category views in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product_views** \| \| --- \| \| \\| Field label \\| Product views \\| \\| --- \\| --- \\| \\| Description \\| The number of product views in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Product views \| \| Description \| The number of product views in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product_views** |
| \| Field label \| Product views \| \| --- \| --- \| \| Description \| The number of product views in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Product views |
| Description | The number of product views in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| searches** \| \| --- \| \| \\| Field label \\| Searches \\| \\| --- \\| --- \\| \\| Description \\| The number of searches in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Searches \| \| Description \| The number of searches in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| searches** |
| \| Field label \| Searches \| \| --- \| --- \| \| Description \| The number of searches in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Searches |
| Description | The number of searches in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| add_to_carts** \| \| --- \| \| \\| Field label \\| Add-to-carts \\| \\| --- \\| --- \\| \\| Description \\| The number of add-to-carts in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add-to-carts \| \| Description \| The number of add-to-carts in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| add_to_carts** |
| \| Field label \| Add-to-carts \| \| --- \| --- \| \| Description \| The number of add-to-carts in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add-to-carts |
| Description | The number of add-to-carts in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| purchases** \| \| --- \| \| \\| Field label \\| Purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of purchases in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases \| \| Description \| The number of purchases in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| purchases** |
| \| Field label \| Purchases \| \| --- \| --- \| \| Description \| The number of purchases in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases |
| Description | The number of purchases in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| level_achieved** \| \| --- \| \| \\| Field label \\| Level achieved \\| \\| --- \\| --- \\| \\| Description \\| The number of level achieved in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Level achieved \| \| Description \| The number of level achieved in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| level_achieved** |
| \| Field label \| Level achieved \| \| --- \| --- \| \| Description \| The number of level achieved in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Level achieved |
| Description | The number of level achieved in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| tutorial_completes** \| \| --- \| \| \\| Field label \\| Tutorial completes \\| \\| --- \\| --- \\| \\| Description \\| The number of tutorial completes in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Tutorial completes \| \| Description \| The number of tutorial completes in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| tutorial_completes** |
| \| Field label \| Tutorial completes \| \| --- \| --- \| \| Description \| The number of tutorial completes in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Tutorial completes |
| Description | The number of tutorial completes in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| install_rate_clicks** \| \| --- \| \| \\| Field label \\| Install rate (clicks) \\| \\| --- \\| --- \\| \\| Description \\| Install rate for app installs, click through conversion (Installs (clicks) / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Install rate (clicks) \| \| Description \| Install rate for app installs, click through conversion (Installs (clicks) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| install_rate_clicks** |
| \| Field label \| Install rate (clicks) \| \| --- \| --- \| \| Description \| Install rate for app installs, click through conversion (Installs (clicks) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Install rate (clicks) |
| Description | Install rate for app installs, click through conversion (Installs (clicks) / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| install_rate_skan** \| \| --- \| \| \\| Field label \\| Install rate (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Install rate for app installs measured by SKAdNetwork (Installs (SKAN) / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Install rate (SKAN) \| \| Description \| Install rate for app installs measured by SKAdNetwork (Installs (SKAN) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| install_rate_skan** |
| \| Field label \| Install rate (SKAN) \| \| --- \| --- \| \| Description \| Install rate for app installs measured by SKAdNetwork (Installs (SKAN) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Install rate (SKAN) |
| Description | Install rate for app installs measured by SKAdNetwork (Installs (SKAN) / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| open_rate** \| \| --- \| \| \\| Field label \\| Open rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of app opens to clicks (Clicks / Opens) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Open rate \| \| Description \| The percentage of app opens to clicks (Clicks / Opens) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| open_rate** |
| \| Field label \| Open rate \| \| --- \| --- \| \| Description \| The percentage of app opens to clicks (Clicks / Opens) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Open rate |
| Description | The percentage of app opens to clicks (Clicks / Opens) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| home_screen_view_rate** \| \| --- \| \| \\| Field label \\| Home screen view rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of home screen views in the app to clicks (Clicks / Home screen views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Home screen view rate \| \| Description \| The percentage of home screen views in the app to clicks (Clicks / Home screen views) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| home_screen_view_rate** |
| \| Field label \| Home screen view rate \| \| --- \| --- \| \| Description \| The percentage of home screen views in the app to clicks (Clicks / Home screen views) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Home screen view rate |
| Description | The percentage of home screen views in the app to clicks (Clicks / Home screen views) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| category_view_rate** \| \| --- \| \| \\| Field label \\| Category view rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of category views in the app to clicks (Clicks / Category views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Category view rate \| \| Description \| The percentage of category views in the app to clicks (Clicks / Category views) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| category_view_rate** |
| \| Field label \| Category view rate \| \| --- \| --- \| \| Description \| The percentage of category views in the app to clicks (Clicks / Category views) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Category view rate |
| Description | The percentage of category views in the app to clicks (Clicks / Category views) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| product_view_rate** \| \| --- \| \| \\| Field label \\| Product view rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of product views in the app to clicks (Clicks / Product views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Product view rate \| \| Description \| The percentage of product views in the app to clicks (Clicks / Product views) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| product_view_rate** |
| \| Field label \| Product view rate \| \| --- \| --- \| \| Description \| The percentage of product views in the app to clicks (Clicks / Product views) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Product view rate |
| Description | The percentage of product views in the app to clicks (Clicks / Product views) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| search_rate** \| \| --- \| \| \\| Field label \\| Search rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of searches in the app to clicks (Clicks / Searches) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Search rate \| \| Description \| The percentage of searches in the app to clicks (Clicks / Searches) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| search_rate** |
| \| Field label \| Search rate \| \| --- \| --- \| \| Description \| The percentage of searches in the app to clicks (Clicks / Searches) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Search rate |
| Description | The percentage of searches in the app to clicks (Clicks / Searches) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| add_to_cart_rate** \| \| --- \| \| \\| Field label \\| Add-to-cart rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of add-to-carts in the app to clicks (Clicks / Add-to-carts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Add-to-cart rate \| \| Description \| The percentage of add-to-carts in the app to clicks (Clicks / Add-to-carts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| add_to_cart_rate** |
| \| Field label \| Add-to-cart rate \| \| --- \| --- \| \| Description \| The percentage of add-to-carts in the app to clicks (Clicks / Add-to-carts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Add-to-cart rate |
| Description | The percentage of add-to-carts in the app to clicks (Clicks / Add-to-carts) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| purchase_rate** \| \| --- \| \| \\| Field label \\| Purchase rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of purchases in the app to clicks (Clicks / Purchases) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase rate \| \| Description \| The percentage of purchases in the app to clicks (Clicks / Purchases) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| purchase_rate** |
| \| Field label \| Purchase rate \| \| --- \| --- \| \| Description \| The percentage of purchases in the app to clicks (Clicks / Purchases) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Purchase rate |
| Description | The percentage of purchases in the app to clicks (Clicks / Purchases) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| level_achieved_rate** \| \| --- \| \| \\| Field label \\| Level achieved rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of level achieved in the app to clicks (Clicks / Level achieved) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Level achieved rate \| \| Description \| The percentage of level achieved in the app to clicks (Clicks / Level achieved) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| level_achieved_rate** |
| \| Field label \| Level achieved rate \| \| --- \| --- \| \| Description \| The percentage of level achieved in the app to clicks (Clicks / Level achieved) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Level achieved rate |
| Description | The percentage of level achieved in the app to clicks (Clicks / Level achieved) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| tutorial_complete_rate** \| \| --- \| \| \\| Field label \\| Tutorial complete rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of tutorial completes in the app to clicks (Clicks / Tutorial completes) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Tutorial complete rate \| \| Description \| The percentage of tutorial completes in the app to clicks (Clicks / Tutorial completes) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| tutorial_complete_rate** |
| \| Field label \| Tutorial complete rate \| \| --- \| --- \| \| Description \| The percentage of tutorial completes in the app to clicks (Clicks / Tutorial completes) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Tutorial complete rate |
| Description | The percentage of tutorial completes in the app to clicks (Clicks / Tutorial completes) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cost_per_install** \| \| --- \| \| \\| Field label \\| Cost per install \\| \\| --- \\| --- \\| \\| Description \\| Cost per install (clicks and views), (Cost / Total installs) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per install \| \| Description \| Cost per install (clicks and views), (Cost / Total installs) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_install** |
| \| Field label \| Cost per install \| \| --- \| --- \| \| Description \| Cost per install (clicks and views), (Cost / Total installs) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per install |
| Description | Cost per install (clicks and views), (Cost / Total installs) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_install_clicks** \| \| --- \| \| \\| Field label \\| Cost per install (clicks) \\| \\| --- \\| --- \\| \\| Description \\| Cost per install (clicks), (Cost / Installs (clicks)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per install (clicks) \| \| Description \| Cost per install (clicks), (Cost / Installs (clicks)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_install_clicks** |
| \| Field label \| Cost per install (clicks) \| \| --- \| --- \| \| Description \| Cost per install (clicks), (Cost / Installs (clicks)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per install (clicks) |
| Description | Cost per install (clicks), (Cost / Installs (clicks)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_install_skan** \| \| --- \| \| \\| Field label \\| Cost per install (SKAN) \\| \\| --- \\| --- \\| \\| Description \\| Cost per install (SKAN), (Cost / Installs (SKAN)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per install (SKAN) \| \| Description \| Cost per install (SKAN), (Cost / Installs (SKAN)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_install_skan** |
| \| Field label \| Cost per install (SKAN) \| \| --- \| --- \| \| Description \| Cost per install (SKAN), (Cost / Installs (SKAN)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per install (SKAN) |
| Description | Cost per install (SKAN), (Cost / Installs (SKAN)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_open** \| \| --- \| \| \\| Field label \\| Cost per open \\| \\| --- \\| --- \\| \\| Description \\| Cost per app open (Cost / Opens) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per open \| \| Description \| Cost per app open (Cost / Opens) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_open** |
| \| Field label \| Cost per open \| \| --- \| --- \| \| Description \| Cost per app open (Cost / Opens) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per open |
| Description | Cost per app open (Cost / Opens) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_view_home** \| \| --- \| \| \\| Field label \\| Cost per view (home) \\| \\| --- \\| --- \\| \\| Description \\| Cost per view (home) (Cost / Home screen views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per view (home) \| \| Description \| Cost per view (home) (Cost / Home screen views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_view_home** |
| \| Field label \| Cost per view (home) \| \| --- \| --- \| \| Description \| Cost per view (home) (Cost / Home screen views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per view (home) |
| Description | Cost per view (home) (Cost / Home screen views) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_view_category** \| \| --- \| \| \\| Field label \\| Cost per view (category) \\| \\| --- \\| --- \\| \\| Description \\| Cost per view (category) (Cost / Category views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per view (category) \| \| Description \| Cost per view (category) (Cost / Category views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_view_category** |
| \| Field label \| Cost per view (category) \| \| --- \| --- \| \| Description \| Cost per view (category) (Cost / Category views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per view (category) |
| Description | Cost per view (category) (Cost / Category views) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_view_product** \| \| --- \| \| \\| Field label \\| Cost per view (product) \\| \\| --- \\| --- \\| \\| Description \\| Cost per view (product) (Cost / Product views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per view (product) \| \| Description \| Cost per view (product) (Cost / Product views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_view_product** |
| \| Field label \| Cost per view (product) \| \| --- \| --- \| \| Description \| Cost per view (product) (Cost / Product views) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per view (product) |
| Description | Cost per view (product) (Cost / Product views) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_search** \| \| --- \| \| \\| Field label \\| Cost per search \\| \\| --- \\| --- \\| \\| Description \\| Cost per search (Cost / Searches) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per search \| \| Description \| Cost per search (Cost / Searches) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_search** |
| \| Field label \| Cost per search \| \| --- \| --- \| \| Description \| Cost per search (Cost / Searches) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per search |
| Description | Cost per search (Cost / Searches) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_add_to_cart** \| \| --- \| \| \\| Field label \\| Cost per add-to-cart \\| \\| --- \\| --- \\| \\| Description \\| Cost per add-to-cart (Cost / Add-to-carts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per add-to-cart \| \| Description \| Cost per add-to-cart (Cost / Add-to-carts) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_add_to_cart** |
| \| Field label \| Cost per add-to-cart \| \| --- \| --- \| \| Description \| Cost per add-to-cart (Cost / Add-to-carts) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per add-to-cart |
| Description | Cost per add-to-cart (Cost / Add-to-carts) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_purchase** \| \| --- \| \| \\| Field label \\| Cost per purchase \\| \\| --- \\| --- \\| \\| Description \\| Cost per purchase (Cost / Purchases) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per purchase \| \| Description \| Cost per purchase (Cost / Purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_purchase** |
| \| Field label \| Cost per purchase \| \| --- \| --- \| \| Description \| Cost per purchase (Cost / Purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per purchase |
| Description | Cost per purchase (Cost / Purchases) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_level_achieved** \| \| --- \| \| \\| Field label \\| Cost per level achieved \\| \\| --- \\| --- \\| \\| Description \\| Cost per level achieved (Cost / Level achieved) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per level achieved \| \| Description \| Cost per level achieved (Cost / Level achieved) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_level_achieved** |
| \| Field label \| Cost per level achieved \| \| --- \| --- \| \| Description \| Cost per level achieved (Cost / Level achieved) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per level achieved |
| Description | Cost per level achieved (Cost / Level achieved) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_tutorial_completion** \| \| --- \| \| \\| Field label \\| Cost per tutorial completion \\| \\| --- \\| --- \\| \\| Description \\| Cost per tutorial completion (Cost / Tutorial completes) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per tutorial completion \| \| Description \| Cost per tutorial completion (Cost / Tutorial completes) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_tutorial_completion** |
| \| Field label \| Cost per tutorial completion \| \| --- \| --- \| \| Description \| Cost per tutorial completion (Cost / Tutorial completes) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per tutorial completion |
| Description | Cost per tutorial completion (Cost / Tutorial completes) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CAMPAIGN

| \| campaign_name** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_name** |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | The name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id** |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_objective** \| \| --- \| \| \\| Field label \\| Campaign objective \\| \\| --- \\| --- \\| \\| Description \\| The objective of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign objective \| \| Description \| The objective of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_objective** |
| \| Field label \| Campaign objective \| \| --- \| --- \| \| Description \| The objective of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign objective |
| Description | The objective of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_spending_limit** \| \| --- \| \| \\| Field label \\| Campaign budget \\| \\| --- \\| --- \\| \\| Description \\| The maximum budget for the campaign. The actual spending for the campaign may exceed this limit in some cases \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign budget \| \| Description \| The maximum budget for the campaign. The actual spending for the campaign may exceed this limit in some cases \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_spending_limit** |
| \| Field label \| Campaign budget \| \| --- \| --- \| \| Description \| The maximum budget for the campaign. The actual spending for the campaign may exceed this limit in some cases \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign budget |
| Description | The maximum budget for the campaign. The actual spending for the campaign may exceed this limit in some cases |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_spending_limit_type** \| \| --- \| \| \\| Field label \\| Campaign spending limit type \\| \\| --- \\| --- \\| \\| Description \\| The type of the spending limit for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign spending limit type \| \| Description \| The type of the spending limit for the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_spending_limit_type** |
| \| Field label \| Campaign spending limit type \| \| --- \| --- \| \| Description \| The type of the spending limit for the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign spending limit type |
| Description | The type of the spending limit for the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| active_campaign_budget_optimization** \| \| --- \| \| \\| Field label \\| Campaign budget optimization active \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the campaign has active campaign budget optimization \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Campaign budget optimization active \| \| Description \| Whether or not the campaign has active campaign budget optimization \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| active_campaign_budget_optimization** |
| \| Field label \| Campaign budget optimization active \| \| --- \| --- \| \| Description \| Whether or not the campaign has active campaign budget optimization \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Campaign budget optimization active |
| Description | Whether or not the campaign has active campaign budget optimization |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| campaign_status** \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| The status of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| The status of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_status** |
| \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| The status of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign status |
| Description | The status of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_delivery_status** \| \| --- \| \| \\| Field label \\| Campaign delivery status \\| \\| --- \\| --- \\| \\| Description \\| The status of delivery ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign delivery status \| \| Description \| The status of delivery ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_delivery_status** |
| \| Field label \| Campaign delivery status \| \| --- \| --- \| \| Description \| The status of delivery ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign delivery status |
| Description | The status of delivery ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_creation_datetime** \| \| --- \| \| \\| Field label \\| Campaign creation datetime \\| \\| --- \\| --- \\| \\| Description \\| The creation date and time of the campaign in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign creation datetime \| \| Description \| The creation date and time of the campaign in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| campaign_creation_datetime** |
| \| Field label \| Campaign creation datetime \| \| --- \| --- \| \| Description \| The creation date and time of the campaign in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Campaign creation datetime |
| Description | The creation date and time of the campaign in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| campaign_creation_date** \| \| --- \| \| \\| Field label \\| Campaign creation date \\| \\| --- \\| --- \\| \\| Description \\| The creation date of the campaign in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign creation date \| \| Description \| The creation date of the campaign in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_creation_date** |
| \| Field label \| Campaign creation date \| \| --- \| --- \| \| Description \| The creation date of the campaign in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign creation date |
| Description | The creation date of the campaign in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_modified_datetime** \| \| --- \| \| \\| Field label \\| Campaign modified datetime \\| \\| --- \\| --- \\| \\| Description \\| The modification date and time of the campaign in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign modified datetime \| \| Description \| The modification date and time of the campaign in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| campaign_modified_datetime** |
| \| Field label \| Campaign modified datetime \| \| --- \| --- \| \| Description \| The modification date and time of the campaign in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Campaign modified datetime |
| Description | The modification date and time of the campaign in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| campaign_modified_date** \| \| --- \| \| \\| Field label \\| Campaign modified date \\| \\| --- \\| --- \\| \\| Description \\| The modification date of the campaign in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign modified date \| \| Description \| The modification date of the campaign in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_modified_date** |
| \| Field label \| Campaign modified date \| \| --- \| --- \| \| Description \| The modification date of the campaign in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign modified date |
| Description | The modification date of the campaign in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_start_datetime** \| \| --- \| \| \\| Field label \\| Campaign start datetime \\| \\| --- \\| --- \\| \\| Description \\| The date and time when the campaign started to deliver ads. This value is represented in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start datetime \| \| Description \| The date and time when the campaign started to deliver ads. This value is represented in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| campaign_start_datetime** |
| \| Field label \| Campaign start datetime \| \| --- \| --- \| \| Description \| The date and time when the campaign started to deliver ads. This value is represented in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Campaign start datetime |
| Description | The date and time when the campaign started to deliver ads. This value is represented in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| campaign_start_date** \| \| --- \| \| \\| Field label \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| The date when the campaign started to deliver ads. This value is represented in ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start date \| \| Description \| The date when the campaign started to deliver ads. This value is represented in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_start_date** |
| \| Field label \| Campaign start date \| \| --- \| --- \| \| Description \| The date when the campaign started to deliver ads. This value is represented in ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign start date |
| Description | The date when the campaign started to deliver ads. This value is represented in ad account's timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_end_datetime** \| \| --- \| \| \\| Field label \\| Campaign end datetime \\| \\| --- \\| --- \\| \\| Description \\| The date and time when the campaign suspended delivering ads. This value is represented in Ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end datetime \| \| Description \| The date and time when the campaign suspended delivering ads. This value is represented in Ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| campaign_end_datetime** |
| \| Field label \| Campaign end datetime \| \| --- \| --- \| \| Description \| The date and time when the campaign suspended delivering ads. This value is represented in Ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Campaign end datetime |
| Description | The date and time when the campaign suspended delivering ads. This value is represented in Ad account's timezone |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| campaign_end_date** \| \| --- \| \| \\| Field label \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| The date when the campaign suspended delivering ads. This value is represented in Ad account's timezone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end date \| \| Description \| The date when the campaign suspended delivering ads. This value is represented in Ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_end_date** |
| \| Field label \| Campaign end date \| \| --- \| --- \| \| Description \| The date when the campaign suspended delivering ads. This value is represented in Ad account's timezone \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign end date |
| Description | The date when the campaign suspended delivering ads. This value is represented in Ad account's timezone |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### DATASOURCE

| \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName** |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins** |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners** |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### LINE TAG

| \| cv** \| \| --- \| \| \\| Field label \\| CV (conversions) \\| \\| --- \\| --- \\| \\| Description \\| Total number of conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV (conversions) \| \| Description \| Total number of conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| cv** |
| \| Field label \| CV (conversions) \| \| --- \| --- \| \| Description \| Total number of conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CV (conversions) |
| Description | Total number of conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cr** \| \| --- \| \| \\| Field label \\| CVR (conversion rate) \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate (Conversions / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR (conversion rate) \| \| Description \| Conversion rate (Conversions / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| cr** |
| \| Field label \| CVR (conversion rate) \| \| --- \| --- \| \| Description \| Conversion rate (Conversions / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CVR (conversion rate) |
| Description | Conversion rate (Conversions / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cpa** \| \| --- \| \| \\| Field label \\| CPA (cost per action) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action (Cost / Conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (cost per action) \| \| Description \| Cost per action (Cost / Conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa** |
| \| Field label \| CPA (cost per action) \| \| --- \| --- \| \| Description \| Cost per action (Cost / Conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA (cost per action) |
| Description | Cost per action (Cost / Conversions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cv_api** \| \| --- \| \| \\| Field label \\| CV API \\| \\| --- \\| --- \\| \\| Description \\| The number of API conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV API \| \| Description \| The number of API conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cv_api** |
| \| Field label \| CV API \| \| --- \| --- \| \| Description \| The number of API conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CV API |
| Description | The number of API conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PERFORMANCE

| \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| impressions** |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The number of impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viewable_impressions** \| \| --- \| \| \\| Field label \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of viewable impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewable impressions \| \| Description \| The number of viewable impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewable_impressions** |
| \| Field label \| Viewable impressions \| \| --- \| --- \| \| Description \| The number of viewable impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viewable impressions |
| Description | The number of viewable impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reach** \| \| --- \| \| \\| Field label \\| Reach \\| \\| --- \\| --- \\| \\| Description \\| The number of unique impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Reach \| \| Description \| The number of unique impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| reach** |
| \| Field label \| Reach \| \| --- \| --- \| \| Description \| The number of unique impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Reach |
| Description | The number of unique impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | The number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Field label \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Total amount of cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost \| \| Description \| Total amount of cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost** |
| \| Field label \| Cost \| \| --- \| --- \| \| Description \| Total amount of cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost |
| Description | Total amount of cost |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click through rate (Clicks / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click through rate (Clicks / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ctr** |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click through rate (Clicks / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Click through rate (Clicks / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per mille ((Cost / Impressions) *1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per mille ((Cost / Impressions) *1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm** |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per mille ((Cost / Impressions) *1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Cost per mille ((Cost / Impressions) *1000) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click (Cost / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click (Cost / Clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc** |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click (Cost / Clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | Cost per click (Cost / Clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### QUERY

| \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone** |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters** |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start** |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end** |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration** |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts** |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts** |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### STANDARD EVENT

| \| cv_product_details_viewed** \| \| --- \| \| \\| Field label \\| CV (product details viewed) \\| \\| --- \\| --- \\| \\| Description \\| The number of product details viewed conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV (product details viewed) \| \| Description \| The number of product details viewed conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| cv_product_details_viewed** |
| \| Field label \| CV (product details viewed) \| \| --- \| --- \| \| Description \| The number of product details viewed conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CV (product details viewed) |
| Description | The number of product details viewed conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cv_item_added_to_cart** \| \| --- \| \| \\| Field label \\| CV (item added to cart) \\| \\| --- \\| --- \\| \\| Description \\| The number of item added to cart conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV (item added to cart) \| \| Description \| The number of item added to cart conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cv_item_added_to_cart** |
| \| Field label \| CV (item added to cart) \| \| --- \| --- \| \| Description \| The number of item added to cart conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CV (item added to cart) |
| Description | The number of item added to cart conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cv_checkout_started** \| \| --- \| \| \\| Field label \\| CV (checkout started) \\| \\| --- \\| --- \\| \\| Description \\| The number of checkout started conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV (checkout started) \| \| Description \| The number of checkout started conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cv_checkout_started** |
| \| Field label \| CV (checkout started) \| \| --- \| --- \| \| Description \| The number of checkout started conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CV (checkout started) |
| Description | The number of checkout started conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cv_signup_completed** \| \| --- \| \| \\| Field label \\| CV (signup completed) \\| \\| --- \\| --- \\| \\| Description \\| The number of signup completed conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV (signup completed) \| \| Description \| The number of signup completed conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cv_signup_completed** |
| \| Field label \| CV (signup completed) \| \| --- \| --- \| \| Description \| The number of signup completed conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CV (signup completed) |
| Description | The number of signup completed conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cv_reservation_completed** \| \| --- \| \| \\| Field label \\| CV (reservation completed) \\| \\| --- \\| --- \\| \\| Description \\| The number of reservation completed conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV (reservation completed) \| \| Description \| The number of reservation completed conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cv_reservation_completed** |
| \| Field label \| CV (reservation completed) \| \| --- \| --- \| \| Description \| The number of reservation completed conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CV (reservation completed) |
| Description | The number of reservation completed conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cv_lead_generated** \| \| --- \| \| \\| Field label \\| CV (lead generated) \\| \\| --- \\| --- \\| \\| Description \\| The number of conversion Generate leads events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV (lead generated) \| \| Description \| The number of conversion Generate leads events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cv_lead_generated** |
| \| Field label \| CV (lead generated) \| \| --- \| --- \| \| Description \| The number of conversion Generate leads events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CV (lead generated) |
| Description | The number of conversion Generate leads events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cv_purchased** \| \| --- \| \| \\| Field label \\| CV (purchased) \\| \\| --- \\| --- \\| \\| Description \\| The number of purchased conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV (purchased) \| \| Description \| The number of purchased conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cv_purchased** |
| \| Field label \| CV (purchased) \| \| --- \| --- \| \| Description \| The number of purchased conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CV (purchased) |
| Description | The number of purchased conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cr_product_details_viewed** \| \| --- \| \| \\| Field label \\| CVR (product details viewed) \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate for product details viewed (Conversions (product details viewed) / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR (product details viewed) \| \| Description \| Conversion rate for product details viewed (Conversions (product details viewed) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| cr_product_details_viewed** |
| \| Field label \| CVR (product details viewed) \| \| --- \| --- \| \| Description \| Conversion rate for product details viewed (Conversions (product details viewed) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CVR (product details viewed) |
| Description | Conversion rate for product details viewed (Conversions (product details viewed) / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cr_item_added_to_cart** \| \| --- \| \| \\| Field label \\| CVR (item added to cart) \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate for item added to cart conversions (Conversions (item added to cart) / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR (item added to cart) \| \| Description \| Conversion rate for item added to cart conversions (Conversions (item added to cart) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| cr_item_added_to_cart** |
| \| Field label \| CVR (item added to cart) \| \| --- \| --- \| \| Description \| Conversion rate for item added to cart conversions (Conversions (item added to cart) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CVR (item added to cart) |
| Description | Conversion rate for item added to cart conversions (Conversions (item added to cart) / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cr_checkout_started** \| \| --- \| \| \\| Field label \\| CVR (checkout started) \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate for checkout started conversions (Conversions (checkout started) / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR (checkout started) \| \| Description \| Conversion rate for checkout started conversions (Conversions (checkout started) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| cr_checkout_started** |
| \| Field label \| CVR (checkout started) \| \| --- \| --- \| \| Description \| Conversion rate for checkout started conversions (Conversions (checkout started) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CVR (checkout started) |
| Description | Conversion rate for checkout started conversions (Conversions (checkout started) / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cr_signup_completed** \| \| --- \| \| \\| Field label \\| CVR (signup completed) \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate for signup completed conversions (Conversions (signup completed) / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR (signup completed) \| \| Description \| Conversion rate for signup completed conversions (Conversions (signup completed) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| cr_signup_completed** |
| \| Field label \| CVR (signup completed) \| \| --- \| --- \| \| Description \| Conversion rate for signup completed conversions (Conversions (signup completed) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CVR (signup completed) |
| Description | Conversion rate for signup completed conversions (Conversions (signup completed) / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cr_reservation_completed** \| \| --- \| \| \\| Field label \\| CVR (reservation completed) \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate for reservation completed conversions (Conversions (reservation completed) / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR (reservation completed) \| \| Description \| Conversion rate for reservation completed conversions (Conversions (reservation completed) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| cr_reservation_completed** |
| \| Field label \| CVR (reservation completed) \| \| --- \| --- \| \| Description \| Conversion rate for reservation completed conversions (Conversions (reservation completed) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CVR (reservation completed) |
| Description | Conversion rate for reservation completed conversions (Conversions (reservation completed) / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cr_lead_generated** \| \| --- \| \| \\| Field label \\| CVR (lead generated) \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate for lead generated conversions (Conversions (lead generated) / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR (lead generated) \| \| Description \| Conversion rate for lead generated conversions (Conversions (lead generated) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| cr_lead_generated** |
| \| Field label \| CVR (lead generated) \| \| --- \| --- \| \| Description \| Conversion rate for lead generated conversions (Conversions (lead generated) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CVR (lead generated) |
| Description | Conversion rate for lead generated conversions (Conversions (lead generated) / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cr_purchased** \| \| --- \| \| \\| Field label \\| CVR (purchased) \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate for purchased conversions (Conversions (purchased) / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR (purchased) \| \| Description \| Conversion rate for purchased conversions (Conversions (purchased) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| cr_purchased** |
| \| Field label \| CVR (purchased) \| \| --- \| --- \| \| Description \| Conversion rate for purchased conversions (Conversions (purchased) / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CVR (purchased) |
| Description | Conversion rate for purchased conversions (Conversions (purchased) / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cpa_product_details_viewed** \| \| --- \| \| \\| Field label \\| CPA (product details viewed) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action for product details viewed conversions (Cost / Conversions (product details viewed)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (product details viewed) \| \| Description \| Cost per action for product details viewed conversions (Cost / Conversions (product details viewed)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa_product_details_viewed** |
| \| Field label \| CPA (product details viewed) \| \| --- \| --- \| \| Description \| Cost per action for product details viewed conversions (Cost / Conversions (product details viewed)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA (product details viewed) |
| Description | Cost per action for product details viewed conversions (Cost / Conversions (product details viewed)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpa_item_added_to_cart** \| \| --- \| \| \\| Field label \\| CPA (item added to cart) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action for item added to cart conversions (Cost / Conversions (item added to cart)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (item added to cart) \| \| Description \| Cost per action for item added to cart conversions (Cost / Conversions (item added to cart)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa_item_added_to_cart** |
| \| Field label \| CPA (item added to cart) \| \| --- \| --- \| \| Description \| Cost per action for item added to cart conversions (Cost / Conversions (item added to cart)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA (item added to cart) |
| Description | Cost per action for item added to cart conversions (Cost / Conversions (item added to cart)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpa_checkout_started** \| \| --- \| \| \\| Field label \\| CPA (checkout started) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action for checkout started conversions (Cost / Conversions (checkout started)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (checkout started) \| \| Description \| Cost per action for checkout started conversions (Cost / Conversions (checkout started)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa_checkout_started** |
| \| Field label \| CPA (checkout started) \| \| --- \| --- \| \| Description \| Cost per action for checkout started conversions (Cost / Conversions (checkout started)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA (checkout started) |
| Description | Cost per action for checkout started conversions (Cost / Conversions (checkout started)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpa_signup_completed** \| \| --- \| \| \\| Field label \\| CPA (signup completed) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action for signup completed conversions (Cost / Conversions (signup completed)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (signup completed) \| \| Description \| Cost per action for signup completed conversions (Cost / Conversions (signup completed)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa_signup_completed** |
| \| Field label \| CPA (signup completed) \| \| --- \| --- \| \| Description \| Cost per action for signup completed conversions (Cost / Conversions (signup completed)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA (signup completed) |
| Description | Cost per action for signup completed conversions (Cost / Conversions (signup completed)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpa_reservation_completed** \| \| --- \| \| \\| Field label \\| CPA (reservation completed) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action for reservation completed conversions (Cost / Conversions (reservation completed)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (reservation completed) \| \| Description \| Cost per action for reservation completed conversions (Cost / Conversions (reservation completed)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa_reservation_completed** |
| \| Field label \| CPA (reservation completed) \| \| --- \| --- \| \| Description \| Cost per action for reservation completed conversions (Cost / Conversions (reservation completed)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA (reservation completed) |
| Description | Cost per action for reservation completed conversions (Cost / Conversions (reservation completed)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpa_lead_generated** \| \| --- \| \| \\| Field label \\| CPA (lead generated) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action for product lead generated conversions (Cost / Conversions (lead generated)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (lead generated) \| \| Description \| Cost per action for product lead generated conversions (Cost / Conversions (lead generated)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa_lead_generated** |
| \| Field label \| CPA (lead generated) \| \| --- \| --- \| \| Description \| Cost per action for product lead generated conversions (Cost / Conversions (lead generated)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA (lead generated) |
| Description | Cost per action for product lead generated conversions (Cost / Conversions (lead generated)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpa_purchased** \| \| --- \| \| \\| Field label \\| CPA (purchased) \\| \\| --- \\| --- \\| \\| Description \\| Cost per action for purchased conversions (Cost / Conversions (product details viewed)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (purchased) \| \| Description \| Cost per action for purchased conversions (Cost / Conversions (product details viewed)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa_purchased** |
| \| Field label \| CPA (purchased) \| \| --- \| --- \| \| Description \| Cost per action for purchased conversions (Cost / Conversions (product details viewed)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA (purchased) |
| Description | Cost per action for purchased conversions (Cost / Conversions (product details viewed)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### TIME

| \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today** |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year** |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week_iso** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| year_month** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month** |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| year_week** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| year_week** |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| year_week_iso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| week_iso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| day_of_month** |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| day_of_week_name** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| day_of_week_name** |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| day_of_week_name_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| day_of_week_name_iso** |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| atom** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| atom** |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |

### VIDEO

| \| video_starts** \| \| --- \| \| \\| Field label \\| Video starts \\| \\| --- \\| --- \\| \\| Description \\| The number of video play starts \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video starts \| \| Description \| The number of video play starts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video_starts** |
| \| Field label \| Video starts \| \| --- \| --- \| \| Description \| The number of video play starts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video starts |
| Description | The number of video play starts |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_views** \| \| --- \| \| \\| Field label \\| Video (viewed for at least 3s) \\| \\| --- \\| --- \\| \\| Description \\| The number of times video was viewed for at least 3 seconds in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (viewed for at least 3s) \| \| Description \| The number of times video was viewed for at least 3 seconds in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_views** |
| \| Field label \| Video (viewed for at least 3s) \| \| --- \| --- \| \| Description \| The number of times video was viewed for at least 3 seconds in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video (viewed for at least 3s) |
| Description | The number of times video was viewed for at least 3 seconds in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_25_watched** \| \| --- \| \| \\| Field label \\| Video (25% watched) \\| \\| --- \\| --- \\| \\| Description \\| The number of views where at least 25% of the video was watched in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (25% watched) \| \| Description \| The number of views where at least 25% of the video was watched in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_25_watched** |
| \| Field label \| Video (25% watched) \| \| --- \| --- \| \| Description \| The number of views where at least 25% of the video was watched in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video (25% watched) |
| Description | The number of views where at least 25% of the video was watched in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_50_watched** \| \| --- \| \| \\| Field label \\| Video (50% watched) \\| \\| --- \\| --- \\| \\| Description \\| The number of views where at least 50% of the video was watched in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (50% watched) \| \| Description \| The number of views where at least 50% of the video was watched in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_50_watched** |
| \| Field label \| Video (50% watched) \| \| --- \| --- \| \| Description \| The number of views where at least 50% of the video was watched in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video (50% watched) |
| Description | The number of views where at least 50% of the video was watched in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_75_watched** \| \| --- \| \| \\| Field label \\| Video (75% watched) \\| \\| --- \\| --- \\| \\| Description \\| The number of views where at least 75% of the video was watched in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (75% watched) \| \| Description \| The number of views where at least 75% of the video was watched in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_75_watched** |
| \| Field label \| Video (75% watched) \| \| --- \| --- \| \| Description \| The number of views where at least 75% of the video was watched in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video (75% watched) |
| Description | The number of views where at least 75% of the video was watched in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_95_watched** \| \| --- \| \| \\| Field label \\| Video (95% watched) \\| \\| --- \\| --- \\| \\| Description \\| The number of views where at least 95% of the video was watched in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (95% watched) \| \| Description \| The number of views where at least 95% of the video was watched in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_95_watched** |
| \| Field label \| Video (95% watched) \| \| --- \| --- \| \| Description \| The number of views where at least 95% of the video was watched in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video (95% watched) |
| Description | The number of views where at least 95% of the video was watched in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_100_watched** \| \| --- \| \| \\| Field label \\| Video (100% watched) \\| \\| --- \\| --- \\| \\| Description \\| The number of video completes, i.e. views where 100% of the video was watched in the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (100% watched) \| \| Description \| The number of video completes, i.e. views where 100% of the video was watched in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_100_watched** |
| \| Field label \| Video (100% watched) \| \| --- \| --- \| \| Description \| The number of video completes, i.e. views where 100% of the video was watched in the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video (100% watched) |
| Description | The number of video completes, i.e. views where 100% of the video was watched in the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_views_cr** \| \| --- \| \| \\| Field label \\| Video (viewed for at least 3s) completion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the views that completed at least 3 seconds of the video in the app (Video (viewed for at least 3s) / Video starts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (viewed for at least 3s) completion rate \| \| Description \| The percentage of the views that completed at least 3 seconds of the video in the app (Video (viewed for at least 3s) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_views_cr** |
| \| Field label \| Video (viewed for at least 3s) completion rate \| \| --- \| --- \| \| Description \| The percentage of the views that completed at least 3 seconds of the video in the app (Video (viewed for at least 3s) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video (viewed for at least 3s) completion rate |
| Description | The percentage of the views that completed at least 3 seconds of the video in the app (Video (viewed for at least 3s) / Video starts) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| video_25_watched_cr** \| \| --- \| \| \\| Field label \\| Video (25% watched) completion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the views that completed at least 25% of the video in the app (Video (25% watched) / Video starts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (25% watched) completion rate \| \| Description \| The percentage of the views that completed at least 25% of the video in the app (Video (25% watched) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_25_watched_cr** |
| \| Field label \| Video (25% watched) completion rate \| \| --- \| --- \| \| Description \| The percentage of the views that completed at least 25% of the video in the app (Video (25% watched) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video (25% watched) completion rate |
| Description | The percentage of the views that completed at least 25% of the video in the app (Video (25% watched) / Video starts) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| video_50_watched_cr** \| \| --- \| \| \\| Field label \\| Video (50% watched) completion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the views that completed at least 50% of the video in the app (Video (50% watched) / Video starts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (50% watched) completion rate \| \| Description \| The percentage of the views that completed at least 50% of the video in the app (Video (50% watched) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_50_watched_cr** |
| \| Field label \| Video (50% watched) completion rate \| \| --- \| --- \| \| Description \| The percentage of the views that completed at least 50% of the video in the app (Video (50% watched) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video (50% watched) completion rate |
| Description | The percentage of the views that completed at least 50% of the video in the app (Video (50% watched) / Video starts) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| video_75_watched_cr** \| \| --- \| \| \\| Field label \\| Video (75% watched) completion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the views that completed at least 75% of the video in the app (Video (75% watched) / Video starts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (75% watched) completion rate \| \| Description \| The percentage of the views that completed at least 75% of the video in the app (Video (75% watched) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_75_watched_cr** |
| \| Field label \| Video (75% watched) completion rate \| \| --- \| --- \| \| Description \| The percentage of the views that completed at least 75% of the video in the app (Video (75% watched) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video (75% watched) completion rate |
| Description | The percentage of the views that completed at least 75% of the video in the app (Video (75% watched) / Video starts) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| video_95_watched_cr** \| \| --- \| \| \\| Field label \\| Video (95% watched) completion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the views that completed at least 95% of the video in the app (Video (95% watched) / Video starts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (95% watched) completion rate \| \| Description \| The percentage of the views that completed at least 95% of the video in the app (Video (95% watched) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_95_watched_cr** |
| \| Field label \| Video (95% watched) completion rate \| \| --- \| --- \| \| Description \| The percentage of the views that completed at least 95% of the video in the app (Video (95% watched) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video (95% watched) completion rate |
| Description | The percentage of the views that completed at least 95% of the video in the app (Video (95% watched) / Video starts) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| video_100_watched_cr** \| \| --- \| \| \\| Field label \\| Video (100% watched) rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of the views that watched the video completely in the app (Video (100% watched) / Video starts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video (100% watched) rate \| \| Description \| The percentage of the views that watched the video completely in the app (Video (100% watched) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_100_watched_cr** |
| \| Field label \| Video (100% watched) rate \| \| --- \| --- \| \| Description \| The percentage of the views that watched the video completely in the app (Video (100% watched) / Video starts) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video (100% watched) rate |
| Description | The percentage of the views that watched the video completely in the app (Video (100% watched) / Video starts) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cost_per_3_second_playback** \| \| --- \| \| \\| Field label \\| Cost per 3-second playback \\| \\| --- \\| --- \\| \\| Description \\| Cost per 3-second video view in the app (Cost / Video (viewed for at least 3s)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 3-second playback \| \| Description \| Cost per 3-second video view in the app (Cost / Video (viewed for at least 3s)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_3_second_playback** |
| \| Field label \| Cost per 3-second playback \| \| --- \| --- \| \| Description \| Cost per 3-second video view in the app (Cost / Video (viewed for at least 3s)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per 3-second playback |
| Description | Cost per 3-second video view in the app (Cost / Video (viewed for at least 3s)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_video_complete** \| \| --- \| \| \\| Field label \\| Cost per complete video view \\| \\| --- \\| --- \\| \\| Description \\| Cost per completed video view in the app (Cost / Video (100% watched)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per complete video view \| \| Description \| Cost per completed video view in the app (Cost / Video (100% watched)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_video_complete** |
| \| Field label \| Cost per complete video view \| \| --- \| --- \| \| Description \| Cost per completed video view in the app (Cost / Video (100% watched)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per complete video view |
| Description | Cost per completed video view in the app (Cost / Video (100% watched)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |